Clinic Advertisement Quotes

Before you worry about the beauty of your body, worry about the health of your body.

The porn films are not about sex. Sex is airbrushed and digitally washed out of the films. There is no acting because none of the women are permitted to have what amounts to a personality. The one emotion they are allowed to display is an unquenchable desire to satisfy men, especially if that desire involves the women’s physical and emotional degradation. The lightning in the films is harsh and clinical. Pubic hair is shaved off to give the women the look of young girls or rubber dolls. Porn, which advertises itself as sex, is a bizarre, bleached pantomime of sex. The acts onscreen are beyond human endurance. The scenarios are absurd. The manicured and groomed bodies, the huge artificial breasts, the pouting oversized lips, the erections that never go down, and the sculpted bodies are unreal. Makeup and production mask blemishes. There are no beads of sweat, no wrinkle lines, no human imperfections. Sex is reduced to a narrow spectrum of sterilized dimensions. It does not include the dank smell of human bodies, the thump of a pulse, taste, breath—or tenderness. Those in films are puppets, packaged female commodities. They have no honest emotion, are devoid of authentic human beauty, and resemble plastic. Pornography does not promote sex, if one defines sex as a shared act between two partners. It promotes masturbation. It promotes the solitary auto-arousal that precludes intimacy and love. Pornography is about getting yourself off at someone else’s expense.

The Sackler empire is a completely integrated operation,” Blair wrote. They could develop a drug, have it clinically tested, secure favorable reports from the doctors and hospitals with which they had connections, devise an advertising campaign in their agency, publish the clinical articles and the advertisements in their own medical journals, and use their public relations muscle to place articles in newspapers and magazines.

Generally speaking,” he remarked, “the family doctor is the most comforting figure in our lives, and now he’s being pulled up by the roots. The family doctor is a figure without whom the family cannot exist in a developed society. He knows the needs of each member of the family, just as the mother knows their tastes. There’s no shame in taking to him some trivial complaint you’d never take to the outpatients’ clinic, which entails getting an appointment card and waiting your turn, and where there’s a quota of nine patients an hour. And yet all neglected illnesses arise out of these trifling complaints. How many adult human beings are there, now, at this minute, rushing about in mute panic wishing they could find a doctor, the kind of person to whom they can pour out the fears they have deeply concealed or even found shameful? Looking for the right doctor is the sort of thing you can’t always ask your friends for advice about. You can’t advertise for one in a newspaper either. In fact, it’s a matter as essentially intimate as a search for a husband or a wife. But nowadays it’s easier to find a good wife than a doctor ready to look after you personally for as long as you want, and who understands you fully and truly.

The History of Social Anxiety The fact that some people are shyer than others has been observed since ancient times. However, the medical community didn’t become interested in this condition until the 1970s, when Philip Zimbardo founded the Stanford Shyness Clinic. At the time, many professionals believed that shyness was a natural state that children eventually outgrew. Zimbardo showed that shyness actually is a widespread psychological problem that has deep and lasting effects on those who suffer from it. This new awareness led to a great deal of research into the causes and treatment of social anxiety. Today, the condition is in the spotlight. Ads in magazines and commercials on television tell about social anxiety and advertise medications to treat it. People are becoming more open about discussing when they feel anxious and feel less ashamed about asking for help. The time has never been better for you to try to overcome your social anxiety.

Sometimes adoptive parents will go through a virtual pregnancy, using “birth clinics” or accessories called “tummy talkers,” package kits that supply a due date and body modifications, including the choice to make the growing fetus visible or not; as well as play-by-play announcements (“Your baby is doing flips!”) and the simulation of a “realistic delivery,” along with a newborn-baby accessory. For Second Life parents who go through pregnancy after adopting in-world, it’s usually with the understanding that the baby they are having is the child they have already adopted. The process is meant to give both parent and child the bond of a live birth. “Really get morning sickness,” one product promises. “Get aches.” Which means being informed that a body-that-is-not-your-corporeal-body is getting sick. “You have full control over your pregnancy, have it EXACTLY how you want,” this product advertises, which does seem to miss something central to the experience: that it subjects you to a process largely beyond your control.

Patrick Vlaskovits, who was part of the initial conversation that the term “growth hacker” came out of, put it well: “The more innovative your product is, the more likely you will have to find new and novel ways to get at your customers.”12 For example: 1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks). 9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine).

In the meantime, it is useful to end this chapter by pondering a paradox. On the one hand, as already noted, economics is replete with eulogies to freedom (particularly of the market). However, on the other hand, the type of freedom that economics textbooks talk about is compatible with the science fiction image of rows and rows of persons attached to a pleasure machine which bombards them with utility (or, to be more respectful to ordinal utility, which keeps them at the very top of their preferences ordering). Less apocalyptically, it is consistent with a society in which individuals’ ideals have been reduced to purchasing commodities in gigantic shopping complexes guided totally by cravings manufactured in elaborate marketing clinics. Perhaps the most helpful conclusion to draw from all this is that the economic textbook’s model of rational choice is the culmination of the logic unleashed on the world by the emergence and domination of market societies (see Chapter 1 again). One question is worth keeping in mind when immersed in that logic: is a happy slave (a slave of feudal masters or, today, of the advertisers) capable of being free (whatever that person’s utility level)? So, if freedom is more than just desire-fulfilment what does it mean to be free? No one has the definitive answer but here is a suggestion: individual freedom may be the capacity to act freely, not only in order to satisfy the preferences that are there already (the utility machine can do this admirably), but in order to create new and better preferences—in order to improve one’s self. We can do this only if we care about more than the indulgence of our current desires.

9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine).

Between 1983 and 1991, the AAP received contributions from infant formula companies which amounted to US$8.3 million, in addition to the income from journal advertisements and design costs of hospital paediatric clinics.17

Time and again, I was told, “Don’t do it.” But sometimes the best advice is that which you don’t take. Instead of listening to people who told me to quit, I heeded the quote that sits on a small placard on my desk: “What can be conceived can be created.” I discovered only recently that it was from a 1980s-era car advertisement. That’s OK, though, because it reminds me that dreams should be lofty. T oby Cosgrove, MD, CEO of Cleveland Clinic

The term “broad spectrum” sounds clinical, but the truth is, it was coined by advertisers: it first entered the medical literature with Arthur’s campaign for Terramycin.

Arthur was, in the words of one of his contemporaries, “an unparalleled idea man.” And Terramycin was a new kind of antibiotic—a “broad spectrum” drug. The first antibiotics were so-called narrow spectrum, meaning that they were designed to address specific ailments. But new drugs were now being developed to treat an ever-wider range of maladies. For a drug company, this was a profitable strategy: you don’t want to niche a product; you want to sell it to as great a range of patients as possible. The term “broad spectrum” sounds clinical, but the truth is, it was coined by advertisers: it first entered the medical literature with Arthur’s campaign for Terramycin.

Further evidence of the repressive climate these attacks produced can be found in the reluctance of Lathrop and Abbott to ally themselves with Margaret Sanger and use the clinics established by Sheppard-Towner to promote birth control education. Fear of incurring further attacks by the AM A lay at the heart of this decision (Rosenberg, 1992). On a broader scale, the repressive political climate and a slew of reactionary lawsuits combined with the promotion of a consumer culture and sexual freedom by mass advertising to channel the energies of many women away from social justice issues toward self-liberation and sexual freedom, a trend with remarkable similarities to contemporary events (Addams, 1935; Faludi, 1991; Ryan, 1979).

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And like cocaine before it, the illicit painkiller trade was dominated by one state: Florida. But the similarities between cocaine and oxycodone ended there. Oxycodone wasn’t created in Colombian jungle laboratories or smuggled in suitcases or on thirty-foot “go-fast” speedboats. It was manufactured in pharmaceutical plants in St. Louis and promoted on highway billboards, and in page after page in the back of the New Times, a free weekly newspaper in South Florida. The bigger advertisements usually showed a woman holding her forehead and wincing, or a man’s torso arched in agony. The ads blared: “CHRONIC PAIN? STOP HURTING AND START LIVING!” Then, in smaller type: “Walk-Ins Welcome. Dispensing On-Site!” Some offered coupons or specials. One clinic’s ad said nothing about pain itself and simply displayed the goods: an amber prescription bottle, dozens of little blue pills tumbling out.