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Joe Gordon, the teamβs longtime public relations director, said he would be right over. The Rooneys had hired Gordon in 1969, the same year they had hired Chuck Noll, in an effort to upgrade the previously dismal franchise. Gordon was a Pittsburgh native who had played varsity baseball at Pitt and whose hard-knuckle attitude fit perfectly with the brawling team. In the days preceding the 1976 AFC Championship Game against the hated Raiders, Gordon decked an Oakland TV reporter. Asked the next day if his team was ready, Noll said, βI donβt know, but Joe Gordon is.
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Mark Fainaru-Wada (League of Denial: The NFL, Concussions and the Battle for Truth)