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Within minutes, I received a response with punctuation I had never seen before. “Hello (((Weisman))),” wrote “CyberTrump.” Nothing more. Just that. I was sitting at my desk at work. I had some time on my hands as an editor at the Times, since my responsibilities then centered on domestic policy—economics, the environment, poverty—and with the nation consumed in this strange presidential campaign, not a lot of policy making was going on. “Care to explain?” I answered, intuiting that my last name in those triple parentheses must somehow denote my Jewish faith. “What, ho, the vaunted Ashkenazi intelligence, hahaha!” “CyberTrump” came back. “It’s a dog whistle, fool. Belling the cat for my fellow goyim.” With the cat belled, the horde followed. What I didn’t know was that I had unwittingly exposed what was known in the alt-right as “echoes,” those three parentheses that practitioners of online harassment wrapped around Jewish-sounding names on social media. Unbeknown to, well, just about everyone, alt-right anti-Semites had created a Google plug-in that could be used to search double or triple parentheses, since ordinary search engines do not pick up punctuation marks. Haters would slap these “echoes” around Jewish-sounding names of people online they wanted to target. Once a target was “belled,” the alt-right anti-Semitic mob could download the innocuous-sounding Coincidence Detector plug-in from the Google Chrome store, track down targets like heat-seeking missiles, then swarm. “You’ve all provoked us. You’ve been doing it for decades—and centuries even—and we’ve finally had enough,” declared Andrew Anglin, the creator and mastermind of the neo-Nazi website the Daily Stormer. “Challenge has been accepted.” And swarm they did.
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