“
Our current monetary system is the reason why our planet is swimming in cheap, low-quality products, because businesses want to spend the least amount of money to create a product, which makes it low-quality, and businesses also make products that don’t last on purpose so they can make more money when the customer has to buy the same product again, and sometimes rebought an absurd amount of times. If money was taken out of the equation, only the people whose passion to make certain products would be making them, and they’d be the people who’d make the best products since it would be done out of passion instead of the want for money.
”
”
Jasun Ether (The Beasts of Success)
“
The bourgeoisie, by the rapid improvement of all instruments of production, by the immensely facilitated means of communication, draws all, even the most barbarian, nations into civilization. The cheap prices of its commodities are the heavy artillery with which it batters down all Chinese walls, with which it forces the barbarians' intensely obstinate hatred of foreigners to capitulate. It compels all nations, on pain of extinction, to adopt the bourgeois mode of production; it compels them to introduce what it calls civilization into their midst, i.e., to become bourgeois themselves. In one word, it creates a world after its own image.
”
”
Karl Marx (The Communist Manifesto)
“
Globalized industrialized food is not cheap: it is too costly for the Earth, for the farmers, for our health. The Earth can no longer carry the burden of groundwater mining, pesticide pollution, disappearance of species and destabilization of the climate. Farmers can no longer carry the burden of debt, which is inevitable in industrial farming with its high costs of production. It is incapable of producing safe, culturally appropriate, tasty, quality food. And it is incapable of producing enough food for all because it is wasteful of land, water and energy. Industrial agriculture uses ten times more energy than it produces. It is thus ten times less efficient.
”
”
Vandana Shiva
“
Much of our food system depends on our not knowing much about it, beyond the price disclosed by the checkout scanner; cheapness and ignorance are mutually reinforcing. And it's a short way from not knowing who's at the other end of your food chain to not caring–to the carelessness of both producers and consumers that characterizes our economy today. Of course, the global economy couldn't very well function without this wall of ignorance and the indifference it breeds. This is why the American food industry and its international counterparts fight to keep their products from telling even the simplest stories–"dolphin safe," "humanely slaughtered," etc.–about how they were produced. The more knowledge people have about the way their food is produced, the more likely it is that their values–and not just "value"–will inform their purchasing decisions.
”
”
Michael Pollan (The Omnivore's Dilemma: A Natural History of Four Meals)
“
From Jess:
FANG.
I've commented your blog with my questions for THREE YEARS. You answer other people's STUPID questions but not MINE. YOU REALLY ASKED FOR IT, BUDDY. I'm just gonna comment with this until you answer at least one of my questions.
DO YOU HAVE A JAMAICAN ACCENT? No, Mon
DO YOU MOLT? Gross.
WHAT'S YOUR STAR SIGN? Dont know. "Angel what's my star sign?" She says Scorpio.
HAVE YOU TOLD JEB I LOVE HIM YET? No.
DOES NOT HAVING A POWER MAKE YOU ANGRY? Well, that's not really true...
DO YOU KNOW HOW TO DO THE SOULJA BOY? Can you see me doing the Soulja Boy?
DOES IGGY KNOW HOW TO DO THE SOULJA BOY? Gazzy does.
DO YOU USE HAIR PRODUCTS? No. Again,no.
DO YOU USE PRODUCTS ON YOUR FEATHERS? I don't know that they make bird kid feather products yet.
WHAT'S YOU FAVORITE MOVIE? There are a bunch
WHAT'S YOUR FAVORITE SONG? I don't have favorites. They're too polarizing.
WHAT'S YOUR FAVORITE SMELL? Max, when she showers.
DO THESE QUESTIONS MAKE YOU ANGRY? Not really.
IF I CAME UP TO YOU IN A STREET AND HUGGED YOU, WOULD YOU KILL ME? You might get kicked. But I'm used to people wanting me dead, so.
DO YOU SECRETLY WANT TO BE HUGGED? Doesn't everybody?
ARE YOU GOING EMO 'CAUSE ANGEL IS STEALING EVERYONE'S POWERS (INCLUDING YOURS)? Not the emo thing again.
WHAT'S YOUR FAVORITE FOOD? Anything hot and delicious and brought to me by Iggy.
WHAT DID YOU HAVE FOR BREAKFAST THIS MORNING? Three eggs, over easy. Bacon. More Bacon. Toast.
DID YOU EVEN HAVE BREAKFAST THIS MORNING? See above.
DID YOU DIE INSIDE WHEN MAX CHOSE ARI OVER YOU? Dudes don't die inside.
DO YOU LIKE MAX? Duh.
DO YOU LIKE ME? I think you're funny.
DOES IGGY LIKE ME? Sure
DO YOU WRITE DEPRESSING POETRY? No.
IS IT ABOUT MAX? Ahh. No.
IS IT ABOUT ARI? Why do you assume I write depressing poetry?
IS IT ABOUT JEB? Ahh.
ARE YOU GOING TO BLOCK THIS COMMENT? Clearly, no.
WHAT ARE YOU WEARING? A Dirty Projectors T-shirt. Jeans.
DO YOU WEAR BOXERS OR BRIEFS? No freaking comment.
DO YOU FIND THIS COMMENT PERSONAL? Could I not find that comment personal?
DO YOU WEAR SUNGLASSES? Yes, cheap ones.
DO YOU WEAR YOUR SUNGLASSES AT NIGHT? That would make it hard to see.
DO YOU SMOKE APPLES, LIKE US? Huh?
DO YOU PREFER BLONDES OR BRUNETTES? Whatever.
DO YOU LIKE VAMPIRES OR WEREWOLVES? Fanged creatures rock.
ARE YOU GAY AND JUST PRETENDING TO BE STRAIGHT BY KISSING LISSA? Uhh...
WERE YOU EXPERIMENING WITH YOUR SEXUALITY? Uhh...
WOULD YOU TELL US IF YOU WERE GAY? Yes.
DO YOU SECRETLY LIKE IT WHEN PEOPLE CALL YOU EMO? No.
ARE YOU EMO? Whatever.
DO YOU LIKE EGGS? Yes. I had them for breakfast.
DO YOU LIKE EATING THINGS? I love eating. I list it as a hobby.
DO YOU SECRETLY THINK YOU'RE THE SEXIEST PERSON IN THE WHOLE WORLD? Do you secretly think I'm the sexiest person in the whole world?
DO YOU EVER HAVE DIRTY THOUGHTS ABOUT MAX? Eeek!
HAS ENGEL EVER READ YOUR MIND WHEN YOU WERE HAVING DIRTY THOUGHT ABOUT MAX AND GONE "OMG" AND YOU WERE LIKE "D:"? hahahahahahahahahahah
DO YOU LIKE SPONGEBOB? He's okay, I guess.
DO YOU EVER HAVE DIRTY THOUGHT ABOUT SPONGEBOB? Definitely
CAN YOU COOK? Iggy cooks.
DO YOU LIKE TO COOK? I like to eat.
ARE YOU, LIKE, A HOUSEWIFE? How on earth could I be like a housewife?
DO YOU SECRETLY HAVE INNER TURMOIL?
Isn't it obvious?
DO YOU WANT TO BE UNDA DA SEA? I'm unda da stars.
DO YOU THINK IT'S NOT TOO LATE, IT'S NEVER TOO LATE? Sure.
WHERE DID YOU LEARN TO PLAY POKER? TV.
DO YOU HAVE A GOOD POKER FACE? Totally.
OF COURSE YOU HAVE A GOOD POKER FACE. DOES IGGY HAVE A GOOD POKER FACE? Yes.
CAN HE EVEN PLAY POKER? Iggy beats me sometimes.
DO YOU LIKE POKING PEOPLE HARD? Not really.
ARE YOU FANGALICIOUS? I could never be as fangalicious as you'd want me to be.
Fly on,
Fang
”
”
James Patterson (Fang (Maximum Ride, #6))
“
If consumers weren’t so focused on quantity over quality and trends over innovative design, the price of domestic production might not seem so exorbitant.
”
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Elizabeth L. Cline (Overdressed: The Shockingly High Cost of Cheap Fashion)
“
It is a well-known established fact throughout the many-dimensional worlds of the multiverse that most really great discoveries are owed to one brief moment of inspiration. There's a lot of spadework first, of course, but what clinches the whole thing is the sight of, say, a falling apple or a boiling kettle or the water slipping over the edge of the bath. Something goes click inside the observer's head and then everything falls into place. The shape of DNA, it is popularly said, owes its discovery to the chance sight of a spiral staircase when the scientist‘s mind was just at the right receptive temperature. Had he used the elevator, the whole science of genetics might have been a good deal different.
This is thought of as somehow wonderful. It isn't. It is tragic. Little particles of inspiration sleet through the universe all the time traveling through the densest matter in the same way that a neutrino passes through a candyfloss haystack, and most of them miss.
Even worse, most of the ones that hit the exact cerebral target, hit the wrong one.
For example, the weird dream about a lead doughnut on a mile-high gantry, which in the right mind would have been the catalyst for the invention of repressed-gravitational electricity generation (a cheap and inexhaustible and totally non-polluting form of power which the world in question had been seeking for centuries, and for the lack of which it was plunged into a terrible and pointless war) was in fact had by a small and bewildered duck.
By another stroke of bad luck, the sight of a herd of wild horses galloping through a field of wild hyacinths would have led a struggling composer to write the famous Flying God Suite, bringing succor and balm to the souls of millions, had he not been at home in bed with shingles. The inspiration thereby fell to a nearby frog, who was not in much of a position to make a startling contributing to the field of tone poetry.
Many civilizations have recognized this shocking waste and tried various methods to prevent it, most of them involving enjoyable but illegal attempts to tune the mind into the right wavelength by the use of exotic herbage or yeast products. It never works properly.
”
”
Terry Pratchett (Sourcery (Discworld, #5; Rincewind, #3))
“
We inhabit a world so inundated with composite pictorial-verbal forms [...] and with the technology for the rapid, cheap production of words and images that nature itself threatens to become what it was in the Middle Ages: an encyclopedic illuminated book overlaid with ornamentation and marginal glosses, every object converted into an image with its proper label or signature
”
”
W.J. Thomas Mitchell (What Do Pictures Want?: The Lives and Loves of Images)
“
Beauty has laws, and an appreciation of them is not possessed equally by all. The more primitive and ignorant a race, or class, the less it knows of true beauty. The Indian basket-maker wove beautiful things but they did not know it; give them the cheap and ugly productions of our greedy "market" and they like them better. They may unconsciously produce beauty, but they do not consciously select it.
”
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Charlotte Perkins Gilman (The Home: Its Work and Influence (Volume 1) (Classics in Gender Studies, 1))
“
…consumers do look for bargains, and they don’t usually stop to ask why a product is so cheap. We have to face facts: by always looking for the best deal, we may be choosing slave-made goods without knowing what we are buying.
”
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Kevin Bales (Disposable People: New Slavery in the Global Economy)
“
Well, yes,when you no longer have any desire, you are dead. Even desire for a product, a consumer item, is better than no desire at all. Desire for a camera, for instance, even a cheap one, a tawdry one, is enough to keep death at bay." a wicked smile, an inhale of the cigarette with those lips. "If the desire is real, of course.
”
”
David Cronenberg (Consumed)
“
For good or for bad, we define ourselves in many ways by the gadgets we use and the clothes we wear. We don't want to surround ourselves with cheap products. Nobody really aspires to that. We also don't want to pay for a diamond-encrusted ereader. We don't need bling; we just need to feel like the design speaks to us.
”
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Jason Merkoski (Burning the Page: The eBook Revolution and the Future of Reading)
“
If low price is the only basis of competition with rival products, similarly produced, there ensues a cut-throat competition which can end only by taking all the profit and incentive out of the industry. The logical way out of this dilemma is for the manufacturer to develop some sales appeal other than mere cheapness, to give the product, in the public mind, some other attraction, some idea that will modify the product slightly, some element of originality that will distinguish it from products in the same line. Thus,
”
”
Edward L. Bernays (Propaganda)
“
Similarly, though the United States is one of the world’s richest economies by per capita income, it ranks only around seventeenth in reported life satisfaction. It is superseded not only by the likely candidates of Finland, Norway, and Sweden, which all rank above the United States but also by less likely candidates such as Costa Rica and the Dominican Republic. Indeed, one might surmise that it is health and longevity rather than income that give the biggest boost to reported life satisfaction. Since good health and longevity can be achieved at per capita income levels well below those of the United States, so too can life satisfaction. One marketing expert put it this way, with only slight exaggeration: Basic Survival goods are cheap, whereas narcissistic self-stimulation and social-display products are expensive. Living doesn’t cost much, but showing off does.
”
”
Jeffrey D. Sachs (The Price of Civilization)
“
Sorry dear, i prefer cheap products not cheap people.
”
”
Lovely Goyal (I Love the Way You Love Me)
“
We live in a world in which the only utopian visions arrive in commercial breaks: magical visions of an impossibly hospitable world, peopled by bright-eyed attractive men, women, children...Where nobody dies...Where all it takes is cheap, easily available product -- a packet of salted peanuts or a new type of carpet cleaner -- to bring immediate, undiluted joy.
”
”
Neil Gaiman (Signal to Noise)
“
It is true that the materialistic society, the so-called culture that has evolved under the tender mercies of capitalism, has produced what seems to be the ultimate limit of this worldliness. And nowhere, except perhaps in the analogous society of pagan Rome, has there ever been such a flowering of cheap and petty and disgusting lusts and vanities as in the world of capitalism, where there is no evil that is not fostered and encouraged for the sake of making money. We live in a society whose whole policy is to excite every nerve in the human body and keep it at the highest pitch of artificial tension, to strain every human desire to the limit and to create as many new desires and synthetic passions as possible, in order to cater to them with the products of our factories and printing presses and movie studios and all the rest.
”
”
Thomas Merton (The Seven Storey Mountain)
“
The choice for our wider society is not whether we farm, but how we farm. Do we want a countryside that is entirely shaped by industrial-scale, cheap food production with some little islands of wilderness dotted in amongst it, or do we, at least in some places, also value the traditional landscape as shaped by traditional family farms?
”
”
James Rebanks (The Shepherd's Life: A People's History of the Lake District)
“
As women of one country achieve more equality, men seek out women with fewer options elsewhere - a pattern observable sexually in sex trafficking, sex tourism, and mail -order brides and economically in labor trafficking, international outsourcing to sweatshops, and relocation of production in dominant countries to sources of cheap female labor in countries whose gross domestic product is less than that of some of the multinational corporations that locate there. No more than clean air can women's equality be successfully achieved in one country. No woman will be free until all women are equal.
”
”
Catharine A. MacKinnon (Are Women Human?: And Other International Dialogues)
“
People seemed to live so differently in the past, with real purpose and romance—true romance—born of suffering and sacrifice and courage, not this modern-day idea of romance made up of cheap words, alcohol, and trivial gestures….yet she also knew this was a stupid desire, a product of her peaceful, privileged life that romanticized suffering as a way to feel something deep and meaningful.
”
”
Susie Yang (In These Hallowed Halls: A Dark Academia Anthology)
“
American capitalism needs a steady supply of immigrant labor, but it needs it cheap. By criminalizing the workers, the state helps to keep them uncertain, uneasy, disorganized, and docile. The attack on immigrants, therefore, is both “[p]olitically…an organic expression of nativist hostility and a very useful, rational system of elite-inspired class control”—“the primary product” of which “is… fear.
”
”
Kristian Williams (Our Enemies in Blue: Police and Power in America)
“
I turn and I walk my tray to the conveyor and I drop it on the belt and I start to walk out of the Dining Hall. As I head through the Glass Corridor separating the men and women, I see Lilly sitting alone at a table. She looks up at me and she smiles and our eyes meet and I smile back. She looks down and I stop walking and I stare at her. She looks up and she smiles again. She is as beautiful a girl as I have ever seen. Her eyes, her lips, her teeth, her hair, her skin. The black circles beneath her eyes, the scars I can see on her wrists, the ridiculous clothes she wears that are ten sizes too big, the sense of sadness and pain she wears that is even bigger. I stand and I stare at her, just stare stare stare. Men walk past me and other women look at me and LIlly doesn’t understand what I’m doing or why I’m doing it and she’s blushing and it’s beautiful. I stand there and I stare. I stare because I know where I am going I’m not going to see any beauty. They don’t sell crack in Mansions or fancy Department Stores and you don’t go to luxury Hotels or Country Clubs to smoke it. Strong, cheap liquor isn’t served in five-star Restaurants or Champagne Bars and it isn’t sold in gourmet Groceries or boutique Liquor stores. I’m going to go to a horrible place in a horrible neighborhood run by horrible people providing product for the worst Society has to offer. There will be no beauty there, nothing even resembling beauty. There will be Dealers and Addicts and Criminals and Whores and Pimps and Killers and Slaves. There will be drugs and liquor and pipes and bottles and smoke and vomit and blood and human rot and human decay and human disintegration. I have spent much of my life in these places. When I leave here I will fond one of the and I will stay there until I die. Before I do, however, I want one last look at something beautiful. I want one last look so that I have something to hold in my mind while I’m dying, so that when I take my last breath I will be able to think of something that will make me smile, so that in the midst of the horror I can hold on to some shred of humanity.
”
”
James Frey
“
When, one day, Durtal reproached him for concealing his productions, he replied with a certain melancholy, "No, I caught myself in time to choke down a base instinct, the desire of resaying what has been said. I could have plagiarized Flaubert as well as, if not better than, the poll parrots who are doing it, but I decided not to. I would rather phrase abstruse medicaments of rare application; perhaps it is not very necessary, but at least it isn't cheap.
”
”
Joris-Karl Huysmans (Là-Bas (Down There))
“
In a lecture at the University of Southern California Business School, I talked about this. A young woman raised her hand: “But how could you afford to pay so much more than your competition?” The answer, of course, is that good people pay by their extra productivity. You can’t afford to have cheap employees.
”
”
Joe Coulombe (Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys)
“
Free and cheap helps.” So does making the entire process as easy and seamless as possible. The more you reduce the cost of consumption, the more people will be likely to try your product. Which means price, distribution, and other variables are not only essential business decisions, they are essential marketing decisions.
”
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Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
“
Right now we think of manufacturing as happening in China. But as manufacturing costs sink because of robots, the costs of transportation become a far greater factor than the cost of production. Nearby will be cheap. So we’ll get this network of locally franchised factories, where most things will be made within five miles of where they are needed.
”
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Kevin Kelly (The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future)
“
To automatically be promoted from one class to another without any serious self- discipline, and self- improvement is a cheap life.
”
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Sunday Adelaja (How To Become Great Through Time Conversion: Are you wasting time, spending time or investing time?)
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Whatever Latin America sells—raw materials or manufactures—its chief export product is really cheap labor.
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Eduardo Galeano (Open Veins of Latin America: Five Centuries of the Pillage of a Continent)
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They added a cheap gift to the expensive product, and made the whole deal less attractive. Less is more in this case.
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Daniel Kahneman (Thinking, Fast and Slow)
“
I’m like Casanova meets Henry Ford. My reproduction methods are more like production methods one might see in a factory, complete with conveyer belts, mechanical assistance, and cheap labor.
”
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Jarod Kintz (A Zebra is the Piano of the Animal Kingdom)
“
The typical capitalists are lovers of power rather than sensual indulgence, but they have the same tendency to crush and to take tribute that the cruder types of sensualism possess. The discipline of the capitalist is the same as that of the frugalist. He differs from the latter in that he has no regard for the objects through which productive power is acquired. HE does not hesitate to exploit natural resources, lands, dumb animals and even his fellowman. Capital to such a man is an abstract fund, made up of perishable elements which are quickly replaced… The frugalist…stands in marked contrast to the attitude of the capitalist. The frugalist takes a vital interest in his tools, in his land, and in the goods he produces. He has a definite attachment to each. He dislikes to see an old coat wear out, an old wagon break down, or an old horse go lame. He always thinks of concrete things, wants them and nothing else. He desires not land, but a given farm, not horses or cattle and machines, but particular breeds and implements; not shelter, but a home…. He rejects as unworthy what is below standard and despises as luxurious what is above or outside of it. Dominated by activities, he thinks of capital as a means to an end.
”
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Ellen Ruppel Shell (Cheap: The High Cost of Discount Culture)
“
well-functioning market requires all three types of investors for socially beneficial projects to have access to cheap capital. Value investors allocate capital to its most productive use. Speculators, because they trade frequently, provide the liquidity and trading volume that allows value investors and relative value traders to execute their trades cheaply. They also ensure that information is disseminated quickly.
”
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Michael Pettis (Avoiding the Fall: China's Economic Restructuring)
“
According to one study, about 60 percent of all clothing manufactured around the world is discarded within a few years of production. That is equivalent to one garbage truck full of clothes arriving at a landfill every second.
”
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Amelia Pang (Made in China: A Prisoner, an SOS Letter, and the Hidden Cost of America's Cheap Goods)
“
The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You’re just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth.
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Seth Godin (Purple Cow: Transform Your Business by Being Remarkable)
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Do you always wonder why a lot of products are cheap? Well, it's because they are produced and released in bulk. My point is: Just embrace your state of being different if you feel like you don't 'fit in'. Being unique is very valuable.
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Mitta Xinindlu
“
Although the view that, once discovered, ideas can be imitated for free by anybody is pervasive, it is far from the truth. While it may occasionally be the case that an idea is acquired at no cost—ideas are generally difficult to communicate, and the resources for doing so are limited. It is rather ironic that a group of economists, who are also college professors and earn a substantial living teaching old ideas because their transmission is neither simple nor cheap, would argue otherwise in their scientific work. Most of the times imitation requires effort and, what is more important, imitation requires purchasing either some products or some teaching services from the original innovator, meaning that most spillovers are priced.
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Michele Boldrin (Against Intellectual Monopoly)
“
Plant a vegetable garden if you have the space, a window box if you don’t. What does growing some of your own food have to do with repairing your relationship to food and eating? Everything. To take part in the intricate and endlessly interesting processes of providing for your sustenance is the surest way to escape the culture of fast food and the values implicit in it: that food should be fast, cheap, and easy; that food is a product of industry, not nature; that food is fuel rather than a form of communion with other people, and also with other species—with nature. On a more practical level, you will eat what your garden yields, which will be the freshest, most nutritious produce obtainable; you will get exercise growing it (and get outdoors and away from screens); you will save money (according to the National Gardening Association, a seventy-dollar investment in a vegetable garden will yield six hundred dollars’ worth of food); and you will be that much more likely to follow the next, all-important rule.
”
”
Michael Pollan (Food Rules: An Eater's Manual)
“
During our endless search for the newest trends for the lowest prices, we become complicit in the forced-labor industry. Chinese manufacturers often believe they have no choice but to secretly outsource to gulags, because they cannot meet the global consumer demand for budget prices and the latest trends. Studies have shown it is precisely brands’ demands for lower prices, faster production, and fulfillment of unanticipated orders that compel factories to illegally subcontract work to places like labor camps.
”
”
Amelia Pang (Made in China: A Prisoner, an SOS Letter, and the Hidden Cost of America's Cheap Goods)
“
Far back in history, there is evidence that men who have attempted to solve the riddle of water have been bitterly attacked. Every attempt to explain the nature of water in old books has been demolished in the later editions. In any case, maintaining the sense of mystery about water ensures the prosperity of the capital intensive economy, for financial interest thrives only on a defective economy. If the riddle surrounding the origins of water were solved, it would be possible to make as much pure water available as required at any location; in this way vast areas of desert would become fertile. As a consequence, the selling values of the produce would sink so low that there would be no more incentive to speculate, or to develop agricultural machinery. The concept of unrestricted production and cheap machine power is so revolutionary, that the way of life all over the world would experience a change. Maintaining the mystery of water, therefore, maintains the value of capital, so every attempt to come nearer to an explanation is attacked.
”
”
Viktor Schauberger
“
Well, of course there is such a thing as good taste! Some things actually are better than other things, and some people are capable of making the distinction.
But...
Bad taste will always ultimately triumph over good taste, because bad taste has more financial backing. There is far more profit to be made from selling cheap and nasty products, at a big mark-up, than selling quality items at a small mark-up. And you can always produce far more cheap and nasty items far more quickly than you can produce quality items. Far more.
”
”
Robert Rankin (The Hollow Chocolate Bunnies of the Apocalypse)
“
And here’s the kicker: food manufacturers are using a gasoline additive known as hexane to process soy products (and some vegetable oils). Soybeans are soaked in large vats of hexane to assist in the extraction of substances such as protein and oils from them. An independent lab has found hexane residue in soy-based foods, but the FDA does not require any testing for hexane, even in baby foods. It is used by the food industry because it is cheap to do so and because the FDA lets them get away with it. The soy industry is incredibly powerful and influential. The U.S. Environmental Protection Agency lists hexane, incidentally, as a hazardous chemical.
”
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Nora T. Gedgaudas (Primal Body, Primal Mind: Beyond Paleo for Total Health and a Longer Life)
“
Gutenberg (hesitantly): Perhaps the book, like God, is an idea some men will cling to. The revolution of print pursued a natural course. Like a river, print flowed to its readers, and the cheapness of the means permitted it, where the channel was narrow, to trickle. This electronic flood you describe has no banks; it massively delivers but what to whom? There is something intrinsically small about its content, compared to the genius of its working. And--if I may point out a technical problem--its product never achieves autonomy from its means of delivery. A book can lie unread for a century, and all it needs to come to life is to be scanned by a literate brain.
”
”
John Updike
“
I like to live dangerously.” She laughed. “Okay, not so much. The truth is that I hate going to gas stations.” “Why?” A shrug. “It just always seems like such a waste of time. The cheap places always have long lines, and then it takes forever to fill up your tank, but not long enough to be able to do anything productive like reading.
”
”
Elise Faber (Caged (Gold Hockey #11))
“
Everything was so cheap that the necessities of life were free, provided as a public service by the community, as roads, water, street lighting, and drainage had once been. A man could travel anywhere he pleased, eat whatever food he fancied—without handing over any money. He had earned the right to do this by being a productive member of the community.
”
”
Arthur C. Clarke (Childhood's End)
“
It can be met only by a right understanding, on the part of all classes, of what kinds of labor are good for men, raising them, and making them happy; by a determined sacrifice of such convenience, or beauty, or cheapness as is to be got only by the degradation of the workman; and by equally determined demand for the products and results of healthy and ennobling labor.
”
”
John Ruskin (The stones of Venice / by John Ruskin ... ; with illustrations drawn by the author. 2. Volume 2 1853 [Leather Bound])
“
With its wide, tree-lined boulevards and rich architectural heritage dating back over a thousand years, Paris had long been considered a jewel amongst Europe’s capital cities; a place that had inspired the dreams of romantics, artists and connoisseurs of every kind, from every country.
But for Drake, crouched in the shadows of a dimly lit stairwell that smelled of stale urine and damp, it was an entirely different prospect. The rundown residential apartment block in which he found himself was, in contrast to the ornate architecture the city was known for, a product of cheap 1940s utilitarianism. Stark, bleak and inhabited by people who clearly wished they were living somewhere else, it certainly wasn’t the kind of place he’d visit by choice
”
”
Will Jordan (Deception Game (Ryan Drake #5))
“
The harder farmers push animals beyond their natural limit, and the more closely animals are confined, often the greater the risk of disease and the heavier the reliance on vets to keep herds alive. Their weapon of choice is antibiotics. According to Dil Peeling, who qualified as a vet in the UK but spent much of his career working in developing countries: A vet’s worth is now measured by his or her ability to deliver on production and animal health – not welfare. It is difficult to persuade vets who have invested so much of their careers in propping up intensive farming to turn their back on such systems. You’re asking the high priests of the livestock ministry to reject everything they know. As far as they’re concerned, this is how things have always been done. Now
”
”
Philip Lymbery (Farmageddon: The True Cost of Cheap Meat)
“
Of course the post-war development of cheap luxuries has been a very fortunate thing for our rulers. It is quite likely that fish-and-chips, art-silk stockings, tinned salmon, cut-price chocolate (five two-ounce bars for sixpence), the movies, the radio, strong tea, and the Football Pools have between them averted revolution. Therefore we are some-times told that the whole thing is an astute manoeuvre by the governing class–a sort of 'bread and circuses' business–to hold the unemployed down. What I have seen of our governing class does not convince me that they have that much intelligence. The thing has happened, buy by an un-conscious process–the quite natural interaction between the manufacturer's need for a market and the need of half-starved people for cheap palliatives.
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George Orwell (The Road to Wigan Pier)
“
Poetry must be available to the public in far greater volume than it is. It should be as ubiquitous as the nature that surrounds us, and from which poetry derives many of its similes; or as ubiquitous as gas stations, if not as cars themselves. Bookstores should be located not only on campuses or main drags but at the assembly plant’s gates also. Paperbacks of those we deem classics should be cheap and sold at supermarkets. This is, after all, a country of mass production, and I don’t see why what’s done for cars can’t be done for books of poetry, which take you quite a bit further. Because you don’t want to go a bit further? Perhaps; but if this is so, it’s because you are deprived of the means of transportation, not because the distances and the destinations that I have in mind don’t exist.
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Joseph Brodsky (On Grief And Reason: Essays)
“
But these assumptions could not accomplish much on their own. What gave them power, and made them able finally to dominate and reshape our society, was the growth of technology for the production and use of fossil fuel energy. This energy could be made available to empower such unprecedented social change because it was “cheap.” But we were able to consider it “cheap” only by a kind of moral simplicity: the assumption that we had a “right” to as much of it as we could use. This was a “right” made solely by might. Because fossil fuels, however abundant they once were, were nevertheless limited in quantity and not renewable, they obviously did not “belong” to one generation more than another. We ignored the claims of posterity simply because we could, the living being stronger than the unborn, and so worked the “miracle” of industrial progress by the theft of energy from (among others) our children.
That is the real foundation of our progress and our affluence. The reason that we are a rich nation is not that we have earned so much wealth— you cannot, by any honest means, earn or deserve so much. The reason is simply that we have learned, and become willing, to market and use up in our own time the birthright and livelihood of posterity.
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Wendell Berry (Bringing it to the Table: On Farming and Food)
“
Human communities as variegated in their ways and beliefs as birds are in feathers were invaded, despoiled and at last exterminated beyond imagination’s grasp. The clothes and artifacts of the vanished communities were gathered up as trophies and displayed in museums as additional traces of the march of progress; the extinct beliefs and ways became the curiosities of yet another of the invaders’ many sciences. The expropriated fields, forests and animals were garnered as bonanzas, as preliminary capital, as the precondition for the production process that was to turn the fields into farms, the trees into lumber, the animals into hats, the minerals into munitions, the human survivors into cheap labor. Genocide was, and still is, the precondition, the cornerstone and ground work of the military-industrial complexes, of the processed environments, of the worlds of offices and parking lots.
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Fredy Perlman (The Continuing Appeal of Nationalism)
“
To meet pets’ nutrition requirements while also giving humans the cheap, handy, cleanly product they demand, mainstream pet-food manufacturers blend animal fats and meals with soy and wheat grains and add vitamins and minerals. This yields a cheap, nutritious pellet that no one wants to eat. Cats and dogs are not grain-eaters by choice, Moeller is saying. “So our task is to find ways to entice them to eat enough for it to be nutritionally sufficient.
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Mary Roach (Gulp: Adventures on the Alimentary Canal)
“
Like all supposedly classless societies, America makes up for its lack of formal caste barriers by raising class prejudice to a fine art; the cheap shots at small town America so common among the urban middle classes who dominate today’s green scene are an expression of that, and so is the peer pressure that keeps most Americans from doing the sensible thing and buying cheap and sturdy used products in place of increasingly overpriced and slipshod new ones.
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John Michael Greer (Green Wizardry: Conservation, Solar Power, Organic Gardening, and Other Hands-On Skills from the Appropriate Tech Toolkit)
“
Maybe you don't think it's helpful to hear how big the problem is and how we're making it worse without thinking about it. I agree: the size of the problem and the narrative of personal responsibility is destructive! It makes us feel guilty about everything we do, even though we had no idea and weren't responsible for setting up the cattle industry! It shouldn't be the consumer's responsibility to find out what type of fish is okay to eat, or which inexpensive cashmere sweater is okay to buy (which is not to say you should eat fish and wear cheap cashmere with abandon). Instead, it should be up to the company to produce cashmere responsible or not to catch and sell fish that shouldn't be caught and sold, since the companies making money from these activities are the experts (theoretically) who control how the product is made. That's a change we can demand companies make. We don't have to buy their products if they are unwilling to at least tell us where they come from.
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Tatiana Schlossberg (Inconspicuous Consumption: The Environmental Impact You Don't Know You Have)
“
In truth it was not whisky that had ruined him; he was ruined long before for all good human purposes but conversation. His eyes were sealed by a cheap, school-book materialism. He could see nothing in the world but money and steam-engines. He did not know what you meant by the word happiness. He had forgotten the simple emotions of childhood, and perhaps never encountered the delights of youth. He believed in production, that useful figment of economy, as if it had been real like laughter; and production, without prejudice to liquor, was his god and guide.
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Robert Louis Stevenson (Essays of Travel)
“
Here and elsewhere, desertification acts as the trigger; climate change and population growth act as amplifiers; interethnic and tribal conflicts are the political by-product, and WhatsApp provides both an alluring picture of where things might be better—Europe—and a cheap tool for hopping a migration caravan to get there. “In the old days,” says Barbut, “we could just give them a Live Aid concert in Europe or America and then forget about them. But that won’t work anymore. They won’t settle for that. And the problem is now too big.” No walls will permanently hold them back.
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Thomas L. Friedman (Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations)
“
What an extraordinary episode in the economic progress of man that age was which came to an end in August 1914! The greater part of the population, it is true, worked hard and lived at a low standard of comfort, yet were, to all appearances, reasonably contented with this lot. But escape was possible, for any man of capacity or character at all exceeding the average, into the middle and upper classes, for whom life offered, at a low cost and with the least trouble, conveniences, comforts, and amenities beyond the compass of the richest and most powerful monarchs of other ages.
The inhabitant of London could order by telephone, sipping his morning tea in bed, the various products of the whole earth, in such quantity as he might see fit, and reasonably expect their early delivery upon his doorstep; he could at the same moment and by the same means adventure his wealth in the natural resources and new enterprises of any quarter of the world, and share, without exertion or even trouble, in their prospective fruits and advantages; or he could decide to couple the security of his fortunes with the good faith of the townspeople of any substantial municipality in any continent that fancy or information might recommend. He could secure forthwith, if he wished it, cheap and comfortable means of transit to any country or climate without passport or other formality, could despatch his servant to the neighbouring office of a bank for such supply of the precious metals as might seem convenient, and could then proceed abroad to foreign quarters, without knowledge of their religion, language, or customs, bearing coined wealth upon his person, and would consider himself greatly aggrieved and much surprised at the least interference.
But, most important of all, he regarded this state of affairs as normal, certain, and permanent, except in the direction of further improvement, and any deviation from it as aberrant, scandalous, and avoidable. The projects and politics of militarism and imperialism, of racial and cultural rivalries, of monopolies, restrictions, and exclusion, which were to play the serpent to this paradise, were little more than the amusements of his daily newspaper, and appeared to exercise almost no influence at all on the ordinary course of social and economic life, the internationalisation of which was nearly complete in practice.
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John Maynard Keynes (The Economic Consequences of the Peace)
“
The inhabitant of London could order by telephone, sipping his morning tea in bed, the various products of the whole earth, in such quantity as he might see fit, and reasonably expect their early delivery upon his doorstep; he could at the same moment and by the same means adventure his wealth in the natural resources and new enterprises of any quarter of the world, and share, without exertion or even trouble, in their prospective fruits and advantages; or he could decide to couple the security of his fortunes with the good faith of the townspeople of any substantial municipality in any continent that fancy or information might recommend. He could secure forthwith, if he wished it, cheap and comfortable means of transit to any country or climate without passport or other formality, could despatch his servant to the neighboring office of a bank for such supply of the precious metals as might seem convenient, and could then proceed abroad to foreign quarters, without knowledge of their religion, language, or customs, bearing coined wealth upon his person, and would consider himself greatly aggrieved and much surprised at the least interference. But, most important of all, he regarded this state of affairs as normal, certain, and permanent, except in the direction of further improvement, and any deviation from it as aberrant, scandalous, and avoidable. The projects and politics of militarism and imperialism, of racial and cultural rivalries, of monopolies, restrictions, and exclusion, which were to play the serpent to this paradise, were little more than the amusements of his daily newspaper, and appeared to exercise almost no influence at all on the ordinary course of social and economic life, the internationalization of which was nearly complete in practice.
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”
John Maynard Keynes (The Economic Consequences of Peace)
“
On our farm, the food we raised reflected our true cost of production. When we set our prices, we did exactly what every other business in America did...
...why does the food in the supermarkets cost less? ...
Much of this food was already discounted, I explained, paid for in advance by government subsidies. Tax dollars, the same taxes that were taken out of my friends' paychecks before they received them, were used to partially pay for this food before it ever arrived at the supermarket. This "cheap" food was expensive, too. Unbeknownst to them, (they) were simply purchasing it on an installment plan.
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Forrest Pritchard (Gaining Ground: A Story Of Farmers' Markets, Local Food, And Saving The Family Farm)
“
Walking into a bookshop is a depressing thing. It’s not the pretentious twats, browsing books as part of their desirable lifestyle. It’s not the scrubby members of staff serving at the counter: the pseudo-hippies and fucking misfits. It’s not the stink of coffee wafting out from somewhere in the building, a concession to the cult of the coffee bean. No, it’s the books.
I could ignore the other shit, decide that maybe it didn’t matter too much, that when consumerism meets culture, the result is always going to attract wankers and everything that goes with them. But the books, no, they’re what make your stomach sink and that feeling of dark syrup on the brain descend.
Look around you, look at the shelves upon shelves of books – for years, the vessels of all knowledge. We’re part of the new world now, but books persist. Cheap biographies, pulp fiction; glossy covers hiding inadequate sentiments. Walk in and you’re surrounded by this shit – to every side a reminder that we don’t want stimulation anymore, we want sedation. Fight your way through the celebrity memoirs, pornographic cook books, and cheap thrills that satisfy most and you get to the second wave of vomit-inducing product: offerings for the inspired and arty. Matte poetry books, classics, the finest culture can provide packaged and wedged into trendy coverings, kidding you that you’re buying a fashion accessory, not a book.
But hey, if you can stomach a trip further into the shop, you hit on the meatier stuff – history, science, economics – provided they can stick ‘pop.’ in front of it, they’ll stock it. Pop. psychology, pop. art, pop. life. It’s the new world – we don’t want serious anymore, we want nuggets of almost-useful information. Books are the past, they’re on the out. Information is digital now; bookshops, they’re somewhere between gallery and museum.
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Matthew Selwyn (****: The Anatomy of Melancholy)
“
The bourgeoisie, by the rapid improvement of all instruments of production, by the immensely facilitated means of communication, draws all, even the most barbarian, nations into civilisation. The cheap prices of its commodities are the heavy artillery with which it batters down all Chinese walls, with which it forces the barbarians' intensely obstinate hatred of foreigners to capitulate. It compels all nations, on pain of extinction, to adopt the bourgeois mode of production; it compels them to introduce what it calls civilisation into their midst, i.e., to become bourgeois themselves. In one word, it creates a world after its own image.
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Karl Marx (The Communist Manifesto)
“
The limits of production, consumption, and reproduction are fixed only by the system in which we find ourselves. Such limits are neither outside nor inside but both, knitted together by capitalism’s ecology of power, production, and nature. The individual footprint teaches us to think of consumption as determined by “lifestyle choices”3 rather than socially enforced logics. If you have been gentrified out of your old neighborhood and need to commute an hour to your job, your ecological footprint isn’t a lifestyle choice. It’s a choice in the same way that English peasants, once kicked off the land, were “free” to find wage work—or starve.
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Raj Patel (A History of the World in Seven Cheap Things: A Guide to Capitalism, Nature, and the Future of the Planet)
“
What I hate is when consumers act as if farmers want these things, when it’s consumers who tell farmers what to grow. They’ve wanted cheap food. We’ve grown it. If they want cage-free eggs, they have to pay a lot more money for them. Period. It’s cheaper to produce an egg in a massive laying barn with caged hens. It’s more efficient and that means it’s more sustainable. Yes, I’m saying that factory farming can be more sustainable, though I know that word is often used against the industry. From China to India to Brazil, the demand for animal products is growing — and fast. Do you think family farms are going to sustain a world of ten billion?
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Jonathan Safran Foer (Eating Animals)
“
The art department proper I thought much inferior to that of the Tokyo Exhibition of 1890. Fine things there were, but few. Evidence, perhaps, of the eagerness with which the nation is turning all its energies and talents in directions where money is to be made; for in those larger departments where art is combined with industry,—such as ceramics, enamels, inlaid work, embroideries,—no finer and costlier work could ever have been shown. Indeed, the high value of certain articles on display suggested a reply to a Japanese friend who observed, thoughtfully, "If China adopts Western industrial methods, she will be able to underbid us in all the markets of the world." "Perhaps in cheap production," I made answer. "But there is no reason why Japan should depend wholly upon cheapness of production. I think she may rely more securely upon her superiority in art and good taste. The art-genius of a people may have a special value against which all competition by cheap labor is vain. Among Western nations, France offers an example. Her wealth is not due to her ability to underbid her neighbors. Her goods are the dearest in the world: she deals in things of luxury and beauty. But they sell in all civilized countries because they are the best of their kind. Why should not Japan become the France of the Further East?
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”
Lafcadio Hearn (Kokoro: Hints and Echoes of Japanese Inner Life)
“
Kevin D. Williamson in a sneering screed published in March 2016 in National Review, a leading conservative journal: The problem isn’t that Americans cannot sustain families, but that they do not wish to. If you spend time in hardscrabble, white upstate New York, or eastern Kentucky, or my own native West Texas, and you take an honest look at the welfare dependency, the drug and alcohol addiction, the family anarchy—which is to say, the whelping of human children with all the respect and wisdom of a stray dog—you will come to an awful realization. It wasn’t Beijing. It wasn’t even Washington, as bad as Washington can be. It wasn’t immigrants from Mexico, excessive and problematic as our current immigration levels are. It wasn’t any of that. Nothing happened to them. There wasn’t some awful disaster. There wasn’t a war or a famine or a plague or a foreign occupation. Even the economic changes of the past few decades do very little to explain the dysfunction and negligence—and the incomprehensible malice—of poor white America. So the gypsum business in Garbutt ain’t what it used to be. There is more to life in the 21st century than wallboard and cheap sentimentality about how the Man closed the factories down. The truth about these dysfunctional, downscale communities is that they deserve to die. Economically, they are negative assets. Morally, they are indefensible. Forget all your cheap theatrical Bruce Springsteen crap. Forget your sanctimony about struggling Rust Belt factory towns and your conspiracy theories about the wily Orientals stealing our jobs. Forget your goddamned gypsum, and, if he has a problem with that, forget Ed Burke, too. The white American underclass is in thrall to a vicious, selfish culture whose main products are misery and used heroin needles. Donald Trump’s speeches make them feel good. So does OxyContin. What they need isn’t analgesics, literal or political. They need real opportunity, which means that they need real change, which means that they need U-Haul. For
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Brian Alexander (Glass House: The 1% Economy and the Shattering of the All-American Town)
“
Take a simple pocket pen, so cheap that they are given away as advertising. Back of it lie several sorts of chemists, metallurgists, synthetic polymer experts, mechanical engineers, extrusion presses, computer programmers, computers, computer technicians, toolmakers, electrical engineers, a planet-wide petroleum industry, five or more sorts of mines with mining engineers, geologists, miners, railroads, steamships, production engineers, management specialists, merchandizing psychologists—et cetera to a splitting headache. It is impossible even to list the myriad special skills that underlie even the most trivial trade item of our enormously complex and interdependent industrial web.
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Robert A. Heinlein (The Pursuit of the Pankera: A Parallel Novel About Parallel Universes)
“
The exchangeability that is expressed in money must inevitably have repercussions upon the quality of commodities themselves, or must interact
with it. The disparagement of the interest in the individuality of a
commodity leads to a disparagement of
individuality itself. If the two sides
to a commodity are its quality and it
s price, then it seems logically
impossible for the interest to be focused on only one of these sides: for
cheapness is an empty word if it does not imply a low price for a relative
good quality, and good quality is
an economic attraction only for a
correspondingly fair price. And yet this conceptual impossibility is psychologically real and effective.
The interest in the one side can be so
great that its logically necessary counterpart completely disappears. The
typical instance of one of these case
s is the ‘fifty cents bazaar’. The
principle of valuation in the mode
rn money economy finds its clearest
expression here. It is not the commodity
that is the centre of interest here
but the price—a principle that in former times not only would have appeared shameless but would have been
absolutely impossible. It has been
rightly pointed out that the medieval town, despite all the progress it
embodied, still lacked the extensive
capital economy, and that this was the
reason for seeking the ideal of the economy not so much in the expansion
(which is possibly only through cheapness) but rather in the quality of the goods offered; hence the great contributions of the applied arts, the
rigorous control of production, the
strict policing of basic necessities, etc.
Such is one extreme pole of the
series, whose other pole is characterized by the slogan, ‘cheap and bad’—a synthesis that is possibly only if we are hypnotized by cheapness and are not aware of anything else. The levelling of objects to that of money reduces the subjective interest first in their specific qualities and then, as a further consequence, in the objects
themselves. The production of cheap
trash is, as it were, the vengeance of
the objects for the fact that they have been ousted from the focal point of
interest by a merely indifferent means.
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”
Georg Simmel (The Philosophy of Money)
“
There is a tendency among environmentalists to single out the big players in the market as the principal culprits: to pin environmental crime on those – like oil companies, motor manufacturers, logging corporations, agribusinesses, supermarkets – that make their profits by exporting their costs to others (including others who are not yet born). But this is to mistake the effect for the cause. In a free economy such ways of making money emerge by an invisible hand from choices made by all of us. It is the demand for cars, oil, cheap food and expendable luxuries that is the real cause of the industries that provide these things. Of course it is true that the big players externalize their costs whenever they can. But so do we. Whenever we travel by air, visit the supermarket, or consume fossil fuels, we are exporting our costs to others, and to future generations. A free economy is driven by individual demand. And in a free economy individuals, just as much as big businesses, strive to pass on their costs to others, while keeping the benefits. The solution is not the socialist one, of abolishing the free economy, since this merely places massive economic power in the hands of unaccountable bureaucrats, who are equally in the business of exporting their costs, while enjoying secure rents on the social product.16 The solution is to adjust our demands, so as to bear the costs of them ourselves, and to find the way to put pressure on businesses to do likewise. And
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Roger Scruton (Green Philosophy: How to think seriously about the planet)
“
The Emperor believed that these tyrannical methods had been necessary in order to forge the thriving, modern nation that France had finally become. He was so proud of his various accomplishments that he had even taken notes for a novel that he planned to write about a grocer named Benoit who returns to France after many years in America to discover the jaw-dropping wonders and Utopian delights of the Second Empire. Expecting to find misery and poverty, Benoit is thrilled and impressed by France's universal suffrage, by its cheap consumer products, its telegraph and railway systems, its well-paid soldiers, convalescent homes, pensions for disabled priests, and by any number of other enlightened social policies overseen by the Emperor."11
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Ross King (The Judgment of Paris: The Revolutionary Decade that Gave the World Impressionism)
“
Ever since, a select group of corporations has been attempting to free itself from the corporeal world of commodities, manufacturing and products to exist on another plane. Anyone can manufacture a product, they reason (and as the success of private-label brands during the recession proved, anyone did). Such menial tasks, therefore, can and should be farmed out to contractors and subcontractors whose only concern is filling the order on time and under budget (ideally in the Third World, where labour is dirt cheap, laws are lax and tax breaks come by the bushel). Headquarters, meanwhile, is free to focus on the real business at hand — creating a corporate mythology powerful enough to infuse meaning into these raw objects just by signing its name.
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”
Naomi Klein (No Logo)
“
Here are the real objections... Doesn't have the money. Has the money, but is too damn cheap to spend it. Can't get the credit needed. Can't decide on his or her own. Doesn't have authority to spend over budget, or without someone else's financial approval. Thinks (or knows) he can get a better deal elsewhere. Has something else in mind, but won't tell you. Has a friend, connection, or satisfactory relationship in the business. Does not want to change vendors. Wants to shop around. Too busy with other more important things at this time. Doesn't need (or thinks he doesn't need) your product now. Thinks (or knows) your price is too high. Doesn't like or have confidence in your product. Doesn't like, trust, or have confidence in your company. Doesn't like, trust, or have confidence in you.
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”
Jeffrey Gitomer (The Sales Bible: The Ultimate Sales Resource)
“
In the longer term, by bringing together enough data and enough computing power, the data giants could hack the deepest secrets of life, and then use this knowledge not just to make choices for us or manipulate us but also to reengineer organic life and create inorganic life-forms. Selling advertisements may be necessary to sustain the giants in the short term, but tech companies often evaluate apps, products, and other companies according to the data they harvest rather than according to the money they generate. A popular app may lack a business model and may even lose money in the short term, but as long as it sucks data, it could be worth billions.4 Even if you don’t know how to cash in on the data today, it is worth having it because it might hold the key to controlling and shaping life in the future. I don’t know for certain that the data giants explicitly think about this in such terms, but their actions indicate that they value the accumulation of data in terms beyond those of mere dollars and cents. Ordinary humans will find it very difficult to resist this process. At present, people are happy to give away their most valuable asset—their personal data—in exchange for free email services and funny cat videos. It’s a bit like African and Native American tribes who unwittingly sold entire countries to European imperialists in exchange for colorful beads and cheap trinkets. If, later on, ordinary people decide to try to block the flow of data, they might find it increasingly difficult, especially as they might come to rely on the network for all their decisions, and even for their healthcare and physical survival.
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”
Yuval Noah Harari (21 Lessons for the 21st Century)
“
As I was trying to climb this slippery empathy wall, a subversive thought occurred to me: do we need all the new plastic the American Chemical Association is promising us? Weren’t we entering into a strange cycle? Many people I was talking to carried around plastic water bottles, partly for convenience, partly out of distrust of local waters. And with cheap natural gas at hand, the American Chemical Association said it could triple the amount of feedstock needed to make plastic. But if we triple our plastics, more petrochemical companies will pollute more public waters, which will lead more people to pay for more plastic bottles filled with ever more scarce clean water. We’ll throw away more plastic bottles, buy more, and further expand the market for plastic, the production of which pollutes water. But I was straying from my goal, getting into the spirit of things. Two
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”
Arlie Russell Hochschild (Strangers in Their Own Land: Anger and Mourning on the American Right)
“
The mutualistic relationships between bees, the flowers that they pollinate, and the bacteria that live within the roots of those plants are at the heart of the functioning of a natural, species-rich meadow. The problem is that these relationships can be ruined by application of a sack of fertiliser, which allows the grasses to swamp the legumes and other wild flowers, swiftly resulting in a bright green, flowerless sward, with no legumes, no Rhizombium, and no bees. In the farming world this is known as "improved" grassland. In the 1940's Britain had in the region 15 million acres of flower rich grasslands. It is hard to get precise figures, but about 250,000 acres remain; a staggering loss of over 98 percent. Fertilisers were cheap, and successive governments were keen to persuade farmers to boost productivity, so ecosystems that had taken hundreds of years to develop were subject to swift and wholesale destruction.
”
”
Dave Goulson (A Sting in the Tale: My Adventures with Bumblebees)
“
When all we care about is cheapness, we don't ask how long things will last or how well they are made--and in truth, we don't particularly care. Because when a product is cheap, it becomes disposable; we are more likely to throw out that skirt from H&M that cost only $29.99 and buy a new one. Despite our understanding of the environmental hazards of plastic, countless objects are made out of it--appliances, toys, furniture, shopping and produce bags--which cost less to manufacture than their non-plastic counterparts. When cheapness becomes the priority, it's also hard for people to tell if what they are buying has been made with integrity. Part of the issue behind cheapness is that we have no sense of craftsmanship. We don't know how many hours or materials went into producing our smartphone or our space heater, or even our chest of drawers. And once you can't imagine how things are made, you are free to have an utter fantasy that everything can and should be cheap.
”
”
Alice Waters (We Are What We Eat: A Slow Food Manifesto)
“
George Romney’s private-sector experience typified the business world of his time. His executive career took place within a single company, American Motors Corporation, where his success rested on the dogged (and prescient) pursuit of more fuel-efficient cars.41 Rooted in a particular locale, the industrial Midwest, AMC was built on a philosophy of civic engagement. Romney dismissed the “rugged individualism” touted by conservatives as “nothing but a political banner to cover up greed.”42 Nor was this dismissal just cheap talk: He once returned a substantial bonus that he regarded as excessive.43 Prosperity was not an individual product, in Romney’s view; it was generated through bargaining and compromises among stakeholders (managers, workers, public officials, and the local community) as well as through individual initiative. When George Romney turned to politics, he carried this understanding with him. Romney exemplified the moderate perspective characteristic of many high-profile Republicans of his day. He stressed the importance of private initiative and decentralized governance, and worried about the power of unions. Yet he also believed that government had a vital role to play in securing prosperity for all. He once famously called UAW head Walter Reuther “the most dangerous man in Detroit,” but then, characteristically, developed a good working relationship with him.44 Elected governor in 1962 after working to update Michigan’s constitution, he broke with conservatives in his own party and worked across party lines to raise the minimum wage, enact an income tax, double state education expenditures during his first five years in office, and introduce more generous programs for the poor and unemployed.45 He signed into law a bill giving teachers collective bargaining rights.46 At a time when conservatives were turning to the antigovernment individualism of Barry Goldwater, Romney called on the GOP to make the insurance of equal opportunity a top priority. As
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”
Jacob S. Hacker (American Amnesia: How the War on Government Led Us to Forget What Made America Prosper)
“
So, absent the chance to make every job applicant work as hard as a college applicant, is there some quick, clever, cheap way of weeding out bad employees before they are hired? Zappos has come up with one such trick. You will recall from the last chapter that Zappos, the online shoe store, has a variety of unorthodox ideas about how a business can be run. You may also recall that its customer-service reps are central to the firm’s success. So even though the job might pay only $11 an hour, Zappos wants to know that each new employee is fully committed to the company’s ethos. That’s where “The Offer” comes in. When new employees are in the onboarding period—they’ve already been screened, offered a job, and completed a few weeks of training—Zappos offers them a chance to quit. Even better, quitters will be paid for their training time and also get a bonus representing their first month’s salary—roughly $2,000—just for quitting! All they have to do is go through an exit interview and surrender their eligibility to be rehired at Zappos. Doesn’t that sound nuts? What kind of company would offer a new employee $2,000 to not work? A clever company. “It’s really putting the employee in the position of ‘Do you care more about money or do you care more about this culture and the company?’ ” says Tony Hsieh, the company’s CEO. “And if they care more about the easy money, then we probably aren’t the right fit for them.” Hsieh figured that any worker who would take the easy $2,000 was the kind of worker who would end up costing Zappos a lot more in the long run. By one industry estimate, it costs an average of roughly $4,000 to replace a single employee, and one recent survey of 2,500 companies found that a single bad hire can cost more than $25,000 in lost productivity, lower morale, and the like. So Zappos decided to pay a measly $2,000 up front and let the bad hires weed themselves out before they took root. As of this writing, fewer than 1 percent of new hires at Zappos accept “The Offer.
”
”
Steven D. Levitt (Think Like a Freak)
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Phaeton said, "No civilization can exist without money. Even one in which energy is as cheap and free as air on Earth, would still have some needs and desires which some people can fulfill better than others. An entertainment industry, if nothing else. Whatever efforts -- if any -- these productive people make, above and beyond that which their own idle pastimes incline them to make, will be motivated by gifts or barter bestowed by others eager for their services. Whatever barter keeps its value best over time, stays in demand, and is portable, recognizable, divisible, will become their money, No matter what they call it, no matter what form it takes, whether cowry shells or gold or grams of antimatter, it will be money. Even Sophotechs use standardized computer seconds to prioritize distribution of system resources among themselves. As long as men value each other, admire each other, need each other, there will be money."
Diomedes said, "And if all men live in isolation? Surrounded by nothing but computer-generated dreams, pleasant fictions, and flatteries? And their every desire is satisfied by electronic illusions which create in their brains the sensations of satisfaction without the substance? What need have men to value other men then?"
"Men who value their own lives would not live that way.
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John C. Wright (The Golden Transcendence (Golden Age, #3))
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Why Did the Stock Market Crash? The most persuasive explanation for the 1929 stock market crash blames the Federal Reserve. Throughout the 1920s, but particularly in 1927, the Fed pumped artificial credit into the loan market, pushing down interest rates from their free-market level. Lower interest rates exaggerated the feeling of prosperity, and misled businesses and investors. In a laissez-faire market where money and banking are not disturbed by the government, the interest rate is a price that tells borrowers how much capital citizens have saved and made available to fund projects. But when the Fed adopts an “easy-money” policy by pushing down interest rates, this signal is distorted and the interest rate no longer does its job of channeling the available capital into the most deserving projects. Instead, an unsustainable boom develops, with firms hiring workers and starting production processes that will have to be discontinued once the Fed slows down its injections of new money. Many economists point to the Fed hikes in interest rates during 1928 and 1929 as the cause of the stock market crash. In a sense this is true, but the deeper point is that the crash was made inevitable by the bubble in the stock market fueled by the artificially cheap credit preceding the hikes. In other words, when the Fed stopped pumping in gobs of new money that pushed up the stock market, investors came to their senses and asset prices plunged back towards their pre-bubble level.
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Robert Murphy (Politically Incorrect Guide to the Great Depression and the New Deal (The Politically Incorrect Guides))
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What do human beings contribute, Suwelo was thinking morosely, as he waited one afternoon for Miss Lissie to appear. Her story about the animal cousins had moved him and each day he found himself more conscious of his own nonhuman “relatives” in the world.
The bees contributed honey, but not really—it was taken from them. What, he now wondered, did the bees eat themselves; surely they didn’t make honey for human beings. It was the flowers that contributed honey to both bees and people, the flowers that were always giving something: beauty, cheerfulness, pollen, and seeds. They did not care who saw them, who, they gave to. And on his feet, Suwelo also realized, with disgust, he was wearing moccasins made of leather. What a euphemism, “leather.” A real nonword. Nowhere in it was concealed the truth of what leather was. Something’s skin. And his tortoiseshell glasses. He took them off and peered shortsightedly at them, holding them at arm’s length. But they were imitation tortoiseshell. Plastic, probably. But this made him even gloomier, for he knew the only reason for imitation anything was that the source of the real thing had dried up. There were probably no more tortoises left to kill. And what, anyway, of plastic? It was plentiful, cheap. But even it came from somewhere. Of what was plastic made? What died? He knew it was a product of petroleum, of oil, and so he assumed plastic was made out of the very lifeblood of the planet. When all the oil was drained, he imagined the planet quaking and shrinking in on itself, like an orange that has been sucked to death.
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Alice Walker (The Temple of My Familiar)
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When you buy from an independent, locally owned business, as opposed to nationally owned businesses, you strengthen the economic base of our city. And of course there’s no doubt that you’ll receive a better quality product or service. I share John Roeser’s amazement that people today tend to prefer saving a dollar or too two on a birthday cake, for example, by purchasing a sub-par cake made with artificial, cheap ingredients from a mass retailer, when Roeser’s Bakery offers some of the most delectable, housemade cakes in the world. How could anyone step into a fast food joint when we live in a city that has Lem’s barbecque rib tips, Kurowski’s kielbasa, Manny’s matzo ball soup, and Lindy’s chili within reach? You can’t even compare the products and services of the businesses featured in this book with those of mass retailers, either: Jjust try putting an Optimo hat on your head—you’ll ooze with elegance. Burn a beeswax lambathe from Athenian Candle and watch it glow longer than any candle you’ve ever lit. Bite into an Andersonville coffeecake from the Swedish Bakery—and you’ll have a hard time returning to the artificial ingredient– laden cakes found at most grocers.
Equally important, local, family- owned businesses keep our city unique. In our increasingly homogenized and globalized world, cities that hold on tightly to their family-owned, distinctive businesses are more likely to attract visitors, entrepreneurs, and new investment.
Chicago just wouldn’t be Chicago without these historic, one-of-a-kind places, and the people that run them from behind the scenes with nothing but love, hard work, and pride.
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Amy Bizzarri (Discovering Vintage Chicago: A Guide to the City's Timeless Shops, Bars, Delis & More)
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Understanding Metro's history may illuminate today's debates. To conservatives who decry Metro's expense--around $10 billion in nominal dollars--this book serves as a reminder that Metro was never intended to be the cheapest solution to any problem, and that it is the product of an age that did not always regard cheapness as an essential attribute of good government. To those who celebrate automobile commuting as the rational choice of free Americans, it replies that some Americans have made other choices, based on their understanding that building great cities is more important than minimizing average commuting time. This book may also answer radicals who believe that public funds should primarily--or exclusively--serve the poor, which in the context of transportation means providing bus and rail transit for the carless while leaving the middle class to drive. It suggests that Metro has done more for inner-city African Americans than is generally understood. And to those hostile to public mega-projects as a matter of principle, it responds that it may take a mega-project to kill a mega-project. Had activists merely opposed freeways, they might as well have been dismissed as cranks by politicians and technical experts alike. By championing rapid transit as an equally bold alternative, they won allies, and, ultimately, victory.
Most important, this book recalls the belief of Great Society liberals that public investments should serve all classes and all races, rather than functioning as a last resort. These liberals believed, with Abraham Lincoln, that 'the legitimate object of government is to do for a community of people, whatever they need to have done, but can not do, at all, or can not, so well do, for themselves--in their separate, and individual capacities.' This approach justifies the government's role in rail not as a means of distributing wealth, but as an agent for purchasing rapid transit--a good that people collectively want but cannot collectively buy through a market.
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Zachary M. Schrag (The Great Society Subway: A History of the Washington Metro (Creating the North American Landscape))
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The best way not to have to use your military power is to make sure that power is visible. When people know that we will use force if necessary and that we really mean it, we’ll be treated differently. With respect. Right now, no one believes us because we’ve been so weak with our approach to military policy in the Middle East and elsewhere. Building up our military is cheap when you consider the alternative. We’re buying peace and we’re locking in our national security. Right now we are in bad shape militarily. We’re decreasing the size of our forces and we’re not giving them the best equipment. Recruiting the best people has fallen off, and we can’t get the people we have trained to the level they need to be. There are a lot of questions about the state of our nuclear weapons. When I read reports of what is going on, I’m shocked. It’s no wonder nobody respects us. It’s no surprise that we never win. Spending money on our military is also smart business. Who do people think build our airplanes and ships, and all the equipment that our troops should have? American workers, that’s who. So building up our military also makes economic sense because it allows us to put real money into the system and put thousands of people back to work. There is another way to pay to modernize our military forces. If other countries are depending on us to protect them, shouldn’t they be willing to make sure we have the capability to do it? Shouldn’t they be willing to pay for the servicemen and servicewomen and the equipment we’re providing? Depending on the price of oil, Saudi Arabia earns somewhere between half a billion and a billion dollars every day. They wouldn’t exist, let alone have that wealth, without our protection. We get nothing from them. Nothing. We defend Germany. We defend Japan. We defend South Korea. These are powerful and wealthy countries. We get nothing from them. It’s time to change all that. It’s time to win again. We’ve got 28,500 wonderful American soldiers on South Korea’s border with North Korea. They’re in harm’s way every single day. They’re the only thing that is protecting South Korea. And what do we get from South Korea for it? They sell us products—at a nice profit. They compete with us. We spent two trillion dollars doing whatever we did in Iraq. I still don’t know why we did it, but we did. Iraq is sitting on an ocean of oil. Is it out of line to suggest that they should contribute to their own future? And after the blood and the money we spent trying to bring some semblance of stability to the Iraqi people, maybe they should be willing to make sure we can rebuild the army that fought for them. When Kuwait was attacked by Saddam Hussein, all the wealthy Kuwaitis ran to Paris. They didn’t just rent suites—they took up whole buildings, entire hotels. They lived like kings while their country was occupied. Who did they turn to for help? Who else? Uncle Sucker. That’s us. We
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Donald J. Trump (Great Again: How to Fix Our Crippled America)
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Towns like Launceston, Longford, Evandale and other current-day hubs of poppy production in north and central Tasmania had been settled by tens of thousands of British and Irish convicts transported here in the early 19th century as a cheap alternative to prisons in the British Isles. They were followed by thousands of so-called free settlers, who built communities with main streets still lined by two- and three-story pink sandstone buildings.
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Anonymous
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These depots were the forerunners of health clinics all over the world where a cheap or free product has been used to lure mothers to submit to the vigilant eyes of those who know best.
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Gabrielle Palmer (The Politics of Breastfeeding: When Breasts are Bad for Business)
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Then eliminate hidden sources by reading labels Eliminate hidden sources of grains by avoiding the processed foods that fill the inner aisles of the grocery store. Almost all of these are thickened, flavored, or textured with grain products, or grains are added as cheap filler and/or appetite stimulants. Living without grains means avoiding foods that you never thought contained grains, such as seasoning mixes bulked up with cornstarch, canned and dry soup mixes with wheat flour, Twizzlers, soy sauce, frozen dinners with wheat-containing gravy and muffins, and all breakfast cereals, hot and cold. (You will find lists of the hidden aliases for wheat and corn, in particular, that can be found in so many processed foods in Appendix B.)
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William Davis (Wheat Belly 10-Day Grain Detox: Reprogram Your Body for Rapid Weight Loss and Amazing Health)
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Who Do You Want Your Customers to Become' was published... in 2012. Its essential insight is that innovation is an investment in the human capital, capabilities, and competencies of customers and clients.
Business history gives great credence to this “human capital” model of innovation. For example, George Eastman didn't just invent cheap cameras and film; he created photographers. Steve Jobs didn't merely “reinvent” personal computing and mobile telephony; he reinvented how people physically touched and talked with their technologies. Successful innovators have a “vision of the customer future” that matters every bit as much as their product or service vision. By treating innovation as an investment in customer futures, organizations can make their customers more valuable. In other words, “Making Customers Better Makes Better Customers".
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Michael Schrage (The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas)
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Who Do You Want Your Customers to Become was published... in 2012. Its essential insight is that innovation is an investment in the human capital, capabilities, and competencies of customers and clients.
Business history gives great credence to this “human capital” model of innovation. For example, George Eastman didn't just invent cheap cameras and film; he created photographers. Steve Jobs didn't merely “reinvent” personal computing and mobile telephony; he reinvented how people physically touched and talked with their technologies. Successful innovators have a “vision of the customer future” that matters every bit as much as their product or service vision. By treating innovation as an investment in customer futures, organizations can make their customers more valuable. In other words, “Making Customers Better Makes Better Customers.
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Michael Schrage (The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas)
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The guys who like me usually have a few body piercings and a taste for cheap cigarettes.
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Jenny B. Jones (In Between (Katie Parker Productions, #1))
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By hunting, I can—in essence—follow the meat from birth to plate. I know the meat is healthy, has had a happier life than much of the meat available in a supermarket, and it’s better for the environment and minimizes waste. I also think it’s important to face the fact that in order for me to eat meat, an animal has to die. It may sound like “no shit Sherlock” but a lot of people are happy to buy crap bacon from a supermarket, but are horrified when they see videos from slaughterhouses and have to face the consequences of buying cheap products.
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Signe Johansen (How to Hygge: The Nordic Secrets to a Happy Life)
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The basic reason why poor countries are poor is that they lack the technological capital that rich countries have, which makes output per worker dramatically higher. To get rich, poor countries must therefore undertake a process of “technological catch-up,” in which they acquire technology from rich countries and use it to accelerate the productivity of their own workforce. Exports help this catch-up process in two ways. When a country is poor, foreign technology is expensive and must be paid for in scarce hard currency. Exports (initially of agricultural products, handicrafts, and cheap manufactures) can earn the foreign exchange needed to buy the capital equipment that enables higher-value production.
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Arthur R. Kroeber (China's Economy: What Everyone Needs to Know)
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Power tools for the mind. The most dramatic way to improve the productivity of management information systems (MIS) programmers is to go down to your local computer store and buy off the shelf what they would have built. This is not ridiculous; the availability of cheap, powerful shrink-wrapped software has met many needs that formerly would have occasioned custom packages. These power tools for the mind are more like electric drills, saws, and sanders than they are like big complex production tools.
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Frederick P. Brooks Jr. (The Mythical Man-Month: Essays on Software Engineering)
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Culture completely changes the way that human evolution works, but not because culture is learned. Rather, the capital fact is that human-style social learning creates a novel evolutionary trade-off. Social learning allows human populations to accumulate reservoirs of adaptive information over many generations, leading to the cumulative cultural evolution of highly adaptive behaviors and technology. Because this process is much faster than genetic evolution, it allows human populations to evolve (culturally) adaptions to local environments - kayaks in the arctic and blowguns in the Amazon [...] To get the benefits of social learning, humans have to be credulous, for the most part accepting the ways that they observe in their society as sensible and proper, but such credulity opens human minds to the spread of maladaptive beliefs. The problem is one of information costs. The advantage of culture is that individuals don't have to invent everything for themselves. We get adaptions like kayaks and blowguns on the cheap. The trouble is that a greed for such easy adaptive traditions easily leads to perpetuating maladaptions that somehow arise. Even though the capacities that give rise to culture and shape its content must be (or at least have been) adaptive on average, the behavior observed in any particular society at any particular time may reflect evolved maladaptions. Empirical evidence for the predicted maladaptions are not hard to find. [...] The spread of such maladaptive ideas is a predictable by-product of cultural transmission.
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Robert Boyd, Peter J. Richerson (The Origin and Evolution of Cultures (Evolution and Cognition))
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Compare Bethlehem Steel to Nucor. Both companies operated in the steel industry and produced hard-to-differentiate products. Both companies faced the competitive challenge of cheap imported steel. Yet executives at the two companies had completely different views of the same environment. Bethlehem Steel’s CEO summed up the company’s problems in 1983 by blaming imports: “Our first, second, and third problems are imports.”51 Ken Iverson and his crew at Nucor considered the same challenge from imports a blessing, a stroke of good fortune (“Aren’t we lucky; steel is heavy, and they have to ship it all the way across the ocean, giving us a huge advantage!”). Iverson saw the first, second, and third problems facing the American steel industry not to be imports, but management.52 He even went so far as to speak out publicly against government protection against imports, telling a stunned gathering of fellow steel executives in 1977 that the real problems facing the American steel industry lay in the fact that management had failed to keep pace with innovation.53 The
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Jim Collins (Good to Great: Why Some Companies Make the Leap...And Others Don't)
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Actions are not simply a product of conscious decisions. A web of influence lies behind our motivations, including the unconscious brain activity immediately causing conscious intentions, and the more remote pressures of genetics and environment that shaped our developing brain.
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Erman Misirlisoy (Thought Traps: A Short Guide to Overcoming Your Brain's Cheap Tricks)
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If you want to buy a cheap boat to fix up and sail around the world, you want a well-designed, fixed keel, fiberglass production monohull of 28 to 46 feet. Target
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Cap'n Fatty Goodlander (Buy, Outfit, and Sail)
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As illusions go, this one is pretty stubborn. When you’re obsessed with efficiency and productivity, it’s difficult to see the real value of education and care. Which is why so many politicians and taxpayers alike see only costs. They don’t realize that the richer a country becomes the more it should be spending on teachers and doctors. Instead of regarding these increases as a blessing, they’re viewed as a disease. Yet unless we prefer to run our schools and hospitals as if they were factories, we can be certain that, in the race against the machine, the costs of healthcare and education will only go up. At the same time, products like refrigerators and cars have become too cheap. To look solely at the price of a product is to ignore a large share of the costs. In fact, a British think tank estimated that for every pound earned by advertising executives, they destroy an equivalent of £7 in the form of stress, overconsumption, pollution, and debt; conversely, each pound paid to a trash collector creates an equivalent of £12 in terms of health and sustainability.
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Rutger Bregman (Utopia for Realists: And How We Can Get There)
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FAR SIDE: We know you’re on Twitter. (Leaning in conspiratorially) And if you’re willing to tweet about loving Sunshine Cupcakes, this cupcake (gesturing to the one I was buying) is free. I did not know it was possible to be triple offended. First of all, Manager Woman, if you notice that a thirty-two-year-old woman is coming to your cupcake bakery every day for a week, keep that information to yourself. I don’t need to be reminded of how poor my food choices are on a regular basis. Second, how cheap and/or poor do you think I am? A cupcake costs two bucks! You think I’m miserly enough to think, like, Oh goody, I can save those two bucks for some other tiny purchase later today! And third, even if I were to buy into this weird bribey situation where I endorse your product, you think the cost of it would be one measly cupcake? The implications of this offer were far worse than anything she meant to propose, obviously, but I hate her forever nonetheless. This is why I never eat cupcakes anymore. The connotations are too disturbing. Lucky for me, the mighty doughnut is making a comeback. No one better ruin doughnuts for me, or I will be so pissed.
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Mindy Kaling (Is Everyone Hanging Out Without Me? (And Other Concerns))
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Capitalism began as a theory about how the economy functions. It was both descriptive and prescriptive – it offered an account of how money worked and promoted the idea that reinvesting profits in production leads to fast economic growth. But capitalism gradually became far more than just an economic doctrine. It now encompasses an ethic – a set of teachings about how people should behave, educate their children and even think. Its principal tenet is that economic growth is the supreme good, or at least a proxy for the supreme good, because justice, freedom and even happiness all depend on economic growth. Ask a capitalist how to bring justice and political freedom to a place like Zimbabwe or Afghanistan, and you are likely to get a lecture on how economic affluence and a thriving middle class are essential for stable democratic institutions, and about the need therefore to inculcate Afghan tribesmen in the values of free enterprise, thrift and self-reliance. This new religion has had a decisive influence on the development of modern science, too. Scientific research is usually funded by either governments or private businesses. When capitalist governments and businesses consider investing in a particular scientific project, the first questions are usually ‘Will this project enable us to increase production and profits? Will it produce economic growth?’ A project that can’t clear these hurdles has little chance of finding a sponsor. No history of modern science can leave capitalism out of the picture. Conversely, the history of capitalism is unintelligible without taking science into account. Capitalism’s belief in perpetual economic growth flies in the face of almost everything we know about the universe. A society of wolves would be extremely foolish to believe that the supply of sheep would keep on growing indefinitely. The human economy has nevertheless managed to keep on growing throughout the modern era, thanks only to the fact that scientists come up with another discovery or gadget every few years – such as the continent of America, the internal combustion engine, or genetically engineered sheep. Banks and governments print money, but ultimately, it is the scientists who foot the bill. Over the last few years, banks and governments have been frenziedly printing money. Everybody is terrified that the current economic crisis may stop the growth of the economy. So they are creating trillions of dollars, euros and yen out of thin air, pumping cheap credit into the system, and hoping that the scientists, technicians and engineers will manage to come up with something really big, before the bubble bursts. Everything depends on the people in the labs. New discoveries in fields such as biotechnology and nanotechnology could create entire new industries, whose profits could back the trillions of make-believe money that the banks and governments have created since 2008. If the labs do not fulfil these expectations before the bubble bursts, we are heading towards very rough times.
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Yuval Noah Harari (Sapiens: A Brief History of Humankind)
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Stop selling your life for peanuts.
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Sunday Adelaja (How To Become Great Through Time Conversion: Are you wasting time, spending time or investing time?)