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Your online persona is the real-world equivalent of Harry Potter’s invisibility cloak. Once unseen you become imbued with magical powers, aka the ‘online disinhibition effect’ (ODE). Individuals are bolder, less inhibited and more confident. In related news, psychologists have reported on the rise of the ‘e-personality’, your online presence that amplifies the self-centred nature of human beings. This has led to an ‘epidemic of narcissism’ that manifests in a disinterest in the lives of others. With empathy on the decline and the ‘me me me’ yelp of narcissism on the rise, there’s a dark side brewing. There’s an awful lot of awfulness, online bile spitting, Twitter death threats, cyber bullying and trolling. Once cloaked you can say what you like to whomever you like. You can cause huge upset by saying poisonous things from under the cloak of invisibility that you’d never dream of saying to someone’s face. Because in the flesh and blood world, you’re a nice person, right?
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