Category Five Quotes

You want to know what pain is? Try running out of Advil when you've got a Category Five period. I've had cramps that would make grown men beg for a bullet between the eyes." - Jennifer, "Beauty Queens

With the world securely in order, Dain was able to devote the leisurely bath time to editing his mental dictionary. He removed his wife from the general category labeled "Females" and gave her a section of her own. He made a note that she didn't find him revolting, and proposed several explanations: (a) bad eyesight and faulty hearing, (b)a defect in a portion of her otherwise sound intellect, (c) an inherited Trent eccentricity, or (d) an act of God. Since the Almighty had not done him a single act of kindness in at least twenty-five years, Dain thought it was about bloody time, but he thanked his Heavenly Father all the same, and promised to be as good as he was capable of being.

You must acquire the trick of ignoring those who do not like you. In my experience, those who do not like you fall into two categories: the stupid, and the envious. The stupid will like you in five years time, the envious never.

bullshit job into five categories. I will call these: flunkies, goons, duct tapers, box tickers, and taskmasters.

If you love category-five rapids on a river that can drown you, dissolve your skin, and corrode your sense of self all at the same time, I highly recommend a giant serpent cruise on the Styx.

He’s like a trip wire, rigged to detonate a category five hurricane of emotions inside of me. But I’m a masochist of the highest order, so I let him obliterate me. Again and again.

Demons never die quietly, and a week ago the storm was a proper demon, sweeping through the Caribbean after her long ocean crossing from Africa, a category five when she finally came ashore at San Juan before moving on to Santo Domingo and then Cuba and Florida. But now she's grown very old, as her kind measures age, and these are her death throes. So she holds tightly to this night, hanging on with the desperate fury of any dying thing, any dying thing that might once have thought itself invincible.

Between 1990 and 2005, a new prison opened in the United States every ten days. Prison growth and the resulting “prison-industrial complex”—the business interests that capitalize on prison construction—made imprisonment so profitable that millions of dollars were spent lobbying state legislators to keep expanding the use of incarceration to respond to just about any problem. Incarceration became the answer to everything—health care problems like drug addiction, poverty that had led someone to write a bad check, child behavioral disorders, managing the mentally disabled poor, even immigration issues generated responses from legislators that involved sending people to prison. Never before had so much lobbying money been spent to expand America’s prison population, block sentencing reforms, create new crime categories, and sustain the fear and anger that fuel mass incarceration than during the last twenty-five years in the United States.

Experiments have shown that almost all habitual cues fit into one of five categories: Location Time Emotional state Other people Immediately preceding action

It turned out that for every category of traumatic experience you went through as a kid, you were radically more likely to become depressed as an adult. If you had six categories of traumatic events in your childhood, you were five times more likely to become depressed as an adult than somebody who didn’t have any. If you had seven categories of traumatic event as a child, you were 3,100 percent more likely to attempt to commit suicide as an adult.

Six Strategy Traps 1) The do-it-all strategy: failing to make choices, and making everything a priority. Remember, strategy is choice. 2) The Don Quixote strategy: attacking competitive "walled cities" or taking on the strongest competitor first, head-to-head. Remember, where to play is your choice. Pick somewhere you can have a choice to win. 3) The Waterloo Strategy: starting wars on multiple fronts with multiple competitors at the same time. No company can do everything well. If you try to do so, you will do everything weakly. 4) The something-for-everyone strategy: attempting to capture all consumer or channel or geographic or category segments at once. Remember, to create value, you have to choose to serve some constituents really well and not worry about the others. 5) The dreams-that-never-come-true strategy: developing high-level aspirations and mission statements that never get translated into concrete where-to-play and how-to-win choices, core capabilities, and management systems. Remember that aspirations are not strategy. Strategy is the answer to all five questions in the choice cascade. 6) The program-of-the-month strategy: settling for generic industry strategies, in which all competitors are chasing the same customers, geographies, and segments in the same way. The choice cascade and activity system that supports these choices should be distinctive. The more your choices look like those of your competitors, the less likely you will ever win.

As an elite athlete, there are only five things that you can truly control -- your training, nutrition, sleep, recovery, and mindset. If it doesn't fall into one of those categories, I tell my athletes, forget about it. Control the things you can control, and ignore everything else.

Lucian Blackstone was a hurricane, and I was the land he intended to destroy. He was a category five, creating and wreaking havoc, knocking down defenses as he obliterated me. He ripped me apart, tore me down to my basic animal instincts, and there was no knowing how much damage would be left when he was finished. The worst part was that I wasn't sure I wanted to survive this storm. Some storms were worth dying for just to be witness to them.

People won’t see you as just another woman any more, but as a white woman who hangs with brownies, and you’ll lose a bit of your privilege, you should still check it, though, have you heard the expression, check your privilege, babe? Courtney replied that seeing as Yazz is the daughter of a professor and a very well-known theatre director, she’s hardly underprivileged herself, whereas she, Courtney, comes from a really poor community where it’s normal to be working in a factory at sixteen and have your first child as a single mother at seventeen, and that her father’s farm is effectively owned by the bank Yes but I’m black, Courts, which makes me more oppressed than anyone who isn’t, except Waris who is the most oppressed of all of them (although don’t tell her that) In five categories, black, Muslim, female, poor, hijab bed She’s the only one Yazz can’t tell to check her privilege Courtney replied that Roxane Gay warned against the idea of playing ‘privilege Olympics’ and wrote in Bad Feminist that privilege is relative and contextual, and I agree, Yazz, I mean, where does it all end? Is Obama less privileged than a white hillbilly growing up in a trailer park with a junkie single mother and a jailbird father? Is a severely disabled person more privileged than a Syrian asylum-seeker who’s been tortured? Roxane argues that we have to find a new discourse for discussing inequality Yazz doesn’t know what to say, when did Court read Roxane Gay - who’s amaaaazing? Was this a student outwitting the master moment? #whitegirltrumpsblackgirl

What of ideas and thoughts? They are also a part of the world. But they cannot be sensed, they cannot be conceived by the faculty of the eye, ear, nose, tongue or body. … [I]deas and thoughts are not independent of the world experienced by these five physical sense categories. In fact they depend on, and are conditioned by, physical experiences. … Ideas and thoughts which form a part of the world are … produced and conditioned by physical experiences and are conceived by the mind.

five categories: grit, mental acuity, drive, leadership, and teamability.

There are five categories: Common, Uncommon, Rare, Legendary, and Mythic.

I remember sitting at the witness table listening to this litany of woe and thinking, What the hell am I doing here? I have walked right into the middle of a category-five shitstorm.

New Rule: America must stop bragging it's the greatest country on earth, and start acting like it. I know this is uncomfortable for the "faith over facts" crowd, but the greatness of a country can, to a large degree, be measured. Here are some numbers. Infant mortality rate: America ranks forty-eighth in the world. Overall health: seventy-second. Freedom of the press: forty-fourth. Literacy: fifty-fifth. Do you realize there are twelve-year old kids in this country who can't spell the name of the teacher they're having sex with? America has done many great things. Making the New World democratic. The Marshall Plan. Curing polio. Beating Hitler. The deep-fried Twinkie. But what have we done for us lately? We're not the freest country. That would be Holland, where you can smoke hash in church and Janet Jackson's nipple is on their flag. And sadly, we're no longer a country that can get things done. Not big things. Like building a tunnel under Boston, or running a war with competence. We had six years to fix the voting machines; couldn't get that done. The FBI is just now getting e-mail. Prop 87 out here in California is about lessening our dependence on oil by using alternative fuels, and Bill Clinton comes on at the end of the ad and says, "If Brazil can do it, America can, too!" Since when did America have to buck itself up by saying we could catch up to Brazil? We invented the airplane and the lightbulb, they invented the bikini wax, and now they're ahead? In most of the industrialized world, nearly everyone has health care and hardly anyone doubts evolution--and yes, having to live amid so many superstitious dimwits is also something that affects quality of life. It's why America isn't gonna be the country that gets the inevitable patents in stem cell cures, because Jesus thinks it's too close to cloning. Oh, and did I mention we owe China a trillion dollars? We owe everybody money. America is a debtor nation to Mexico. We're not a bridge to the twenty-first century, we're on a bus to Atlantic City with a roll of quarters. And this is why it bugs me that so many people talk like it's 1955 and we're still number one in everything. We're not, and I take no glee in saying that, because I love my country, and I wish we were, but when you're number fifty-five in this category, and ninety-two in that one, you look a little silly waving the big foam "number one" finger. As long as we believe being "the greatest country in the world" is a birthright, we'll keep coasting on the achievements of earlier generations, and we'll keep losing the moral high ground. Because we may not be the biggest, or the healthiest, or the best educated, but we always did have one thing no other place did: We knew soccer was bullshit. And also we had the Bill of Rights. A great nation doesn't torture people or make them disappear without a trial. Bush keeps saying the terrorist "hate us for our freedom,"" and he's working damn hard to see that pretty soon that won't be a problem.

the planet has undergone change so wrenching that the diversity of life has plummeted. Five of these ancient events were catastrophic enough that they’re put in their own category: the so-called Big Five. In what seems like a fantastic coincidence, but is probably no coincidence at all, the history of these events is recovered just as people come to realize that they are causing another one.

In the eyes of society, and the army, Ruth had become a “dolly-mop”: a soldier’s woman. Though such a woman did not quite fall into the category of “professional,” she was deemed a sort of “amateur prostitute.

These folks thought that society had already collapsed. They had dropped out, walked away from—” “The world of men,” I finish. “That’s what my father always said. That the end was already underway.” “Some days it’s hard to argue with that,” says Joy. I think of the fires raging, the virus that’s spreading, the category five hurricanes that have been ravaging coastlines, war all over the world, famine, drought. Maybe he was right.

Linnaeus had divided the animal world into six categories: mammals, reptiles, birds, fishes, insects, and “vermes,” or worms, for everything that didn’t fit into the first five. From the outset it was evident that putting lobsters and

Countless aid organizations and governments are convinced that they know what poor people need, and invest in schools, solar panels, or cattle. And, granted, better a cow than no cow. But at what cost? A Rwandan study estimated that donating one pregnant cow costs around $3,000 (including a milking workshop). That’s five years’ wages for a Rwandan.17 Or take the patchwork of courses offered to the poor: Study after study has shown that they cost a lot but achieve little, whether the objective is learning to fish, read, or run a business.18 “Poverty is fundamentally about a lack of cash. It’s not about stupidity,” stresses the economist Joseph Hanlon. “You can’t pull yourself up by your bootstraps if you have no boots.”19 The great thing about money is that people can use it to buy things they need instead of things that self-appointed experts think they need. And, as it happens, there is one category of product which poor people do not spend their free money on, and that’s alcohol and tobacco. In fact, a major study by the World Bank demonstrated that in 82% of all researched cases in Africa, Latin America, and Asia, alcohol and tobacco consumption actually declined.20

When Fox News’s Sean Hannity asked black talk-show host Tavis Smiley in October of 2013 if black Americans were “better off five years into the Obama presidency,” Smiley responded: “Let me answer your question very forthrightly: No, they are not. The data is going to indicate, sadly, that when the Obama administration is over, black people will have lost ground in every single leading economic indicator category. On that regard, the president ought to be held responsible.”2

Through The Mecca I saw that we were, in our own segregated body politic, cosmopolitans. The black diaspora was not just our own world but, in so many ways, the Western world itself. Now, the heirs of those Virginia planters could never directly acknowledge this legacy or reckon with its power. And so that beauty that Malcolm pledged us to protect, black beauty, was never celebrated in movies, in television, or in the textbooks I’d seen as a child. Everyone of any import, from Jesus to George Washington, was white. This was why your grandparents banned Tarzan and the Lone Ranger and toys with white faces from the house. They were rebelling against the history books that spoke of black people only as sentimental “firsts”—first black five-star general, first black congressman, first black mayor—always presented in the bemused manner of a category of Trivial Pursuit. Serious history was the West, and the West was white. This was all distilled for me in a quote I once read from the novelist Saul Bellow. I can’t remember where I read it, or when—only that I was already at Howard. “Who is the Tolstoy of the Zulus?” Bellow quipped. Tolstoy was “white,” and so Tolstoy “mattered,” like everything else that was white “mattered.” And this view of things was connected to the fear that passed through the generations, to the sense of dispossession. We were black, beyond the visible spectrum, beyond civilization. Our history was inferior because we were inferior, which is to say our bodies were inferior. And our inferior bodies could not possibly be accorded the same respect as those that built the West. Would it not be better, then, if our bodies were civilized, improved, and put to some legitimate Christian use?

On July 3, 1968, Chairman Mao issued an order calling for the ruthless suppression of class enemies. He wanted all members of the Five Black Categories to be eliminated, together with TWENTY THREE NEW TYPES of enemy , which included anyone who had ever served as a policeman before the Liberation, or who had been sent to prison or labor camp. And not only them but their family and distant relatives as well. That’s a lot of people. Yes. Just think, the literal meaning of the Chinese characters for “revolution” is “elimination of life

Uncharles, in human populations there is seldom a uniformity of knowledge. Based on existing information I estimate that forty-five percent were unaware of the situation or considered it fake, owing to the precisely curated news sources that they limited themselves to, whilst a further thirty percent were aware but did not consider it their problem and twenty percent were aware and actively cheering on the fact or profiting from shorting elements of the neighbouring economy. A final five percent seem likely to have been directly and deliberately contributing to the collapse of their neighbour, either through reasons of malice or because they believed that in the absence of that competition their own interests would prosper. Whilst low as a proportion, I estimate this final category wielded a disproportionate amount of influence.

almost all habitual cues fit into one of five categories: Location Time Emotional state Other people Immediately preceding action So if you’re trying to figure out the cue for the “going to the cafeteria and buying a chocolate chip cookie” habit, you write down five things the moment the urge hits

These days, there are so few pure country people left on the concession roads that we may be in need of a new category of membership, much as sons and daughters of veterans are now allowed to join the Legion. A few simple questions could be asked, a small fee paid and (assuming that the answers are correct) you could be granted the status of an "almost local." Here are some of the questions you might be asked: Do you have just one suit for weddings and funerals? Do you save plastic buckets? Do you leave your car doors unlocked at all times? Do you have an inside dog and an outside dog? Has your outside dog never been to town? When you pass a neighbour in the car, do you wave from the elbow or do you merely raise one finger from the steering wheel? Do you have trouble keeping the car or truck going in a straight line because you are looking at crops or livestock? Do you sometimes find yourself sitting in the car in the middle of a dirt road chatting with a neighbour out the window while other cars take the ditch to get around you? Can you tell whose tractor is going by without looking out the window? Can people recognize you from three hundred yards away by the way you walk or the tilt of your hat? If somebody honks their horn at you, do you automatically smile and wave? Do most of your conversations open with some observation about the weather? Is your most important news source the store in the village? Have you had surgery in the local hospital? If you hear about a death or a fire in the community, does the woman in your house immediately start making sandwiches or a cake? Do you sometimes find yourself referring to a farm in the neighbourhood by the name of someone who owned it more than twenty-five years ago? If you answered yes to all of the above questions, consider it official: you are a local.

According to Business Insider, VR headsets alone will grow from a $37 million dollar industry in 2015 to $2.8 billion in 2020—growing by a factor of 75. Goldman Sachs predicts revenue from all categories of VR including software will reach $110 billion by 2020, making the category bigger than the TV industry in its first five years. We

When we’re young, everyone over the age of thirty looks middle-aged, everyone over fifty antique. And time, as it goes by, confirms that we weren’t that wrong. Those little age differentials, so crucial and so gross when we are young, erode. We end up all belonging to the same category, that of the non-young. I’ve never much minded this myself. But there are exceptions to the rule. For some people, the time differentials established in youth never really disappear: the elder remains the elder, even when both are dribbling greybeards. For some people, a gap of, say, five months means that one will perversely always think of himself – herself – as wiser and more knowledgeable than the other, whatever the evidence to the contrary. Or perhaps I should say because of the evidence to the contrary. Because it is perfectly clear to any objective observer that the balance has shifted to the marginally younger person, the other one maintains the assumption of superiority all the more rigorously. All the more neurotically.

Let me illustrate. This morning I had a fresh mango for breakfast: a large, beautiful, fragrant one which had been allowed to ripen until just the right moment, when the skin was luminous with reds and oranges. You can see from that kind of description that I like mangoes. I must have eaten thousands of them when I was growing up, and I probably know most varieties intimately by their color, shape, flavor, fragrance, and feel. Sankhya would say that this mango I appreciated so much does not exist in the world outside – at least, not with the qualities I ascribed to it. The mango-in-itself, for example, is not red and orange; these are categories of a nervous system that can deal only with a narrow range of radiant energy. My dog Bogart would not see a luscious red and orange mango. He would see some gray mass with no distinguishing features, much less interesting to him than a piece of buttered toast. But my mind takes in messages from five senses and fits them into a precise mango-form in consciousness, and that form – nothing outside – is what I experience. Not that there is no “real” mango! But what I experience, the objects of my sense perception and my “knowing,” are in consciousness, nowhere else. A brilliant neuroscientist I was reading recently says something similar in contemporary language: we never really encounter the world; all we experience is our own nervous system.

Williams and others have also noticed that high openness appears strongly related to the ability to recover from stressful events. So what does it mean to be “open”? The trait is broadly characterized as comfort with novelty and desire for “cognitive exploration.” To measure it, psychologists use the extensive five-trait questionnaire called the NEO (the abbreviation stands for the first three categories: neuroticism, extraversion, openness). The openness category breaks down into five clusters of questions designed to gauge imagination and fantasy, adventurousness, attentiveness to inner feelings, tolerance of others’ viewpoints and ideas, and ability to appreciate and be moved by aesthetic experiences. People scoring high on openness really feel things, and they’re tuned in to how they’re feeling them.

the heavy drinkers of today drink far more than the heavy drinkers of fifty years ago. “When you talk to students [today] about four drinks or five drinks, they just sort of go, ‘Pft, that’s just getting started,’” reports alcohol researcher Kim Fromme. She says the heavy binge-drinking category now routinely includes people who have had twenty drinks in a sitting. Blackouts, once rare, have become common.

There are seven occult kingdoms in the universe, which are the kingdoms of Satan and the fallen angels. There are various planes, zones, realms and centers as well as deities, gods and lords. The Five Cosmic Seals (occult levels) are the universal summary of the 400,000 categories of occult initiations, powers and demons (Astrometaphysical Operations). There are male and female, neuter and mermaid spirits (demons or Cosmic Forces).

sacred pathways Naturalist — finds God in nature Ascetic — is drawn to disciplines Traditionalist — loves historical liturgies Activist — comes alive spiritually in a great cause Caregiver — meets God in serving Sensate — senses God through five senses Enthusiast — loves to grow through people Contemplative — is drawn to solitary reflection and prayer Intellectual — loves God by learning (For more information on these categories, read

I confess I get a pain from reading valuable works by certain sociologists, political experts, economists, and historians who write in code. Hermetic language isn't the invariable and inevitable price of profundity. In some cases it can simply conceal incapacity for communication raised to the category of intellectual virtue. I suspect that boredom can thus often serve to sanctify the established order, confirming that knowledge is a privilege of the elite.

If You Only Track Five Metrics… Track as many of these as you can in your sales force automation system’s dashboards: New leads created per month (also, from what source). Conversion rate of leads to opportunities. Number of, and pipeline dollar value of, qualified opportunities created per month. This is the most important leading indicator of revenue! Conversion rates of opportunities to closed deals. Booked revenues in three categories: New Business, Add-On Business, Renewal Business.

If the state and the legal system have an interest in maintaining a two-party sexual system, they are in defiance of nature. For biologically speaking, there are many gradations running from female to male; and depending on how one calls the shots, one can argue that along that spectrum lie at least five sexes - and perhaps even more. For some time medical investigators have recognized the concept of the intersexual body... Indeed, I would argue further that sex is a vast, infinitely malleable continuum that defies the constraints of even five categories.

Incarceration became the answer to everything—health care problems like drug addiction, poverty that had led someone to write a bad check, child behavioral disorders, managing the mentally disabled poor, even immigration issues generated responses from legislators that involved sending people to prison. Never before had so much lobbying money been spent to expand America’s prison population, block sentencing reforms, create new crime categories, and sustain the fear and anger that fuel mass incarceration than during the last twenty-five years in the United States. When

the challenges of our day-to-day existence are sustained reminders that our life of faith simply must have its center somewhere other than in our ability to hold it together in our minds. Life is a pounding surf that wears away our rock-solid certainty. The surf always wins. Slowly but surely. Eventually. It may be best to ride the waves rather than resist them. What are your one or two biggest obstacles to staying Christian? What are those roadblocks you keep running into? What are those issues that won’t go away and make you wonder why you keep on believing at all? These are questions I asked on a survey I gave on my blog in the summer of 2013. Nothing fancy. I just asked some questions and waited to see what would happen. In the days to come, I was overwhelmed with comments and e-mails from readers, many anonymous, with bracingly honest answers often expressed through the tears of relentless and unnerving personal suffering. I didn’t do a statistical analysis (who has the time, plus I don’t know how), but the responses fell into five categories.         1.        The Bible portrays God as violent, reactive, vengeful, bloodthirsty, immoral, mean, and petty.         2.        The Bible and science collide on too many things to think that the Bible has anything to say to us today about the big questions of life.         3.        In the face of injustice and heinous suffering in the world, God seems disinterested or perhaps unable to do anything about it.         4.        In our ever-shrinking world, it is very difficult to hold on to any notion that Christianity is the only path to God.         5.        Christians treat each other so badly and in such harmful ways that it calls into question the validity of Christianity—or even whether God exists. These five categories struck me as exactly right—at least, they match up with my experience. And I’d bet good money they resonate with a lot of us. All five categories have one big thing in common: “Faith in God no longer makes sense to me.” Understanding, correct thinking, knowing what you believe—these were once true of their faith, but no longer are. Because life happened. A faith that promises to provide firm answers and relieve our doubt is a faith that will not hold up to the challenges and tragedies of life. Only deep trust can hold up.

The trolley studies show people’s moral heterogeneity. In them approximately 30 percent of subjects were consistently deontologists, unwilling to either pull a lever or push a person, even at the cost of those five lives. Another 30 percent were always utilitarian, willing to pull or push. And for everyone else, moral philosophies were context dependent. The fact that a plurality of people fall into this category prompts Greene’s “dual process” model, stating that we are usually a mixture of valuing means and ends. What’s your moral philosophy? If harm to the person who is the means is unintentional or if the intentionality is really convoluted and indirect, I’m a utilitarian consequentialist, and if the intentionality is right in front of my nose, I’m a deontologist.

recognize that labels risk becoming stereotypes and caricatures; indeed, the difference between “label” and “libel” is a single letter. Yet they can be useful and even necessary shorthand for naming differences. Aware of this danger, I suggest five categories for naming the divisions in American Christianity today: conservative, conventional, uncertain, former, and progressive Christians. In somewhat different forms, these kinds of Christians are found among both Protestants and Catholics. And there are good people in all of the categories; none of them has a monopoly on goodness. The categories are not watertight compartments. It is possible to be a conservative conventional Christian, a conventional uncertain Christian, a conventional former Christian, and so forth. But two categories strike me as antithetical and incompatible. The

The immigration restriction regime begun in 1924 hardened racial lines, institutionalized new forms of race-based discrimination, codified the fiction of a “white race,” and introduced a new legal category into American life: the “illegal alien.” Europeans, deemed “white,” classified into their national origins, and ranked according to their desirability, could immigrate in limited numbers; entering the United States as legal aliens, they could become naturalized citizens. Chinese, Japanese, Indians, and other Asians, deemed nonwhite, could not immigrate into the United States legally, were deemed unassimilable, and were excluded from citizenship on racial grounds. More profoundly, the law categorized Europeans as belonging to nations—they were sorted by “national origin”—but categorized non-Europeans as belonging to “races”—they were sorted into five “colored races” (black, mulatto, Chinese, Japanese, and Indian).

some point over the next few hours, she left some food and water for her children in their room and opened their bedroom window. She wrote out the name of her doctor, with a telephone number, and stuck it to the baby carriage in the hallway. Then she took towels, dishcloths, and tape and sealed the kitchen door. She turned on the gas in her kitchen stove, placed her head inside the oven, and took her own life. 2. Poets die young. That is not just a cliché. The life expectancy of poets, as a group, trails playwrights, novelists, and nonfiction writers by a considerable margin. They have higher rates of “emotional disorders” than actors, musicians, composers, and novelists. And of every occupational category, poets have far and away the highest suicide rates—as much as five times higher than the general population. Something about writing poetry appears either to attract the wounded or to open new wounds—and few have so perfectly embodied that image of the doomed genius as Sylvia Plath.

My fear is that much of the antiracist literature is an iteration of the same process of maintaining and reaffirming whiteness. Little in the mainstream antiracist narrative focuses on challenging the idea of “white people” itself. Rather, it takes the category as an unassailable truth, with the emphasis placed instead on making white people nicer, through a combination of begging, demanding, cajoling, and imploring. “Whiteness” was a concept popularized by convincing one group of people it would make their lives better, and demonstrating it through the brutal dehumanization of another group. Now all “whites,” even those with little power in any other quarter of their lives, had the power of life and death over these “others.” This is a “truth” that’s had close to five hundred years to really embed itself. The question I pose is this: Does telling “white” people that racial equality means that their lives have to literally get worse (“but thems the breaks”) really seem up to the challenge of uprooting this centuries-old pernicious promise?

Question 2: How Do You Want to Grow? When you watch how young children soak up information, you realize how deeply wired we are to learn and grow. Personal growth can and should happen throughout life, not just when we’re children. In this section, you’re essentially asking yourself: In order to have the experiences above, how do I have to grow? What sort of man or woman do I need to evolve into? Notice how this question ties to the previous one? Now, consider these four categories from the Twelve Areas of Balance: 5.​YOUR HEALTH AND FITNESS. Describe how you want to feel and look every day. What about five, ten, or twenty years from now? What eating and fitness systems would you like to have? What health or fitness systems would you like to explore, not because you think you ought to but because you’re curious and want to? Are there fitness goals you’d like to achieve purely for the thrill of knowing you accomplished them (whether it’s hiking a mountain, learning to tap dance, or getting in a routine of going to the gym)? 6.​YOUR INTELLECTUAL LIFE. What do you need to learn in order to have the experiences you listed above? What would you love to learn? What books and movies would stretch your mind and tastes? What kinds of art, music, or theater would you like to know more about? Are there languages you want to master? Remember to focus on end goals—choosing learning opportunities where the joy is in the learning itself, and the learning is not merely a means to an end, such as a diploma. 7.​YOUR SKILLS. What skills would help you thrive at your job and would you enjoy mastering? If you’d love to switch gears professionally, what skills would it take to do that? What are some skills you want to learn just for fun? What would make you happy and proud to know how to do? If you could go back to school to learn anything you wanted just for the joy of it, what would that be? 8.​YOUR SPIRITUAL LIFE. Where are you now spiritually, and where would you like to be? Would you like to move deeper into the spiritual practice you already have or try out others? What is your highest aspiration for your spiritual practice? Would you like to learn things like lucid dreaming, deep states of meditation, or ways to overcome fear, worry, or stress?

What is contrary to the visible truth must change or disappear—that's the law of life. We have this advantage over our ancestors of a thousand years ago, that we can see the past in depth, which they couldn't. We have this other advantage, that we can see it in breadth—an ability that likewise escaped them. For a world population of two thousand two hundred and fifty millions, one can count on the earth a hundred and seventy religions of a certain importance—each of them claiming, of course, to be the repository of the truth. At least a hundred and sixty-nine of them, therefore, are mistaken! Amongst the religions practised to-day, there is none that goes back further than two thousand five hundred years. But there have been human beings, in the baboon category, for at least three hundred thousand years. There is less distance between the man-ape and the ordinary modern man than there is between the ordinary modern man and a man like Schopenhauer. In comparison with this millenary past, what does a period of two thousand years signify? The universe, in its material elements, has the same composition whether we're speaking of the earth, the sun or any other planet. It is impossible to suppose nowadays that organic life exists only on our planet. Does the knowledge brought by science make men happy? That I don't know. But I observe that man can be happy by deluding himself with false knowledge. I grant one must cultivate tolerance. It's senseless to encourage man in the idea that he's a king of creation, as the scientist of the past century tried to make him believe. That same man who, in order to get about quicker, has to straddle a horse—that mammiferous, brainless being! I don't know a more ridiculous claim. The Russians were entitled to attack their priests, but they had no right to assail the idea of a supreme force. It's a fact that we're feeble creatures, and that a creative force exists. To seek to deny it is folly. In that case, it's better to believe something false than not to believe anything at all. Who's that little Bolshevik professor who claims to triumph over creation? People like that, we'll break them. Whether we rely on the catechism or on philosophy, we have possibilities in reserve, whilst they, with their purely materialistic conceptions, can only devour one another.

I’d gone on dates with every flavor of cute boy under the sun. Except for one. Cowboy. I’d never even spoken to a cowboy, let alone ever known one personally, let alone ever dated one, and certainly, absolutely, positively never kissed one--until that night on my parents’ front porch, a mere couple of weeks before I was set to begin my new life in Chicago. After valiantly rescuing me from falling flat on my face just moments earlier, this cowboy, this western movie character standing in front of me, was at this very moment, with one strong, romantic, mind-numbingly perfect kiss, inserting the category of “Cowboy” into my dating repertoire forever. The kiss. I’ll remember this kiss till my very last breath, I thought to myself. I’ll remember every detail. Strong, calloused hands gripping my upper arms. Five o’clock shadow rubbing gently against my chin. Faint smell of boot leather in the air. Starched denim shirt against my palms, which have gradually found their way around his trim, chiseled waist… I don’t know how long we stood there in the first embrace of our lives together. But I do know that when that kiss was over, my life as I’d always imagined it was over, too. I just didn’t know it yet.

In the section with edible flowers I stopped short, a bright yellow-and-purple pansy in my hands, hearing my mother's voice from long ago. Pansies are the showgirls of the flower world, but they taste a little grassy, she'd confided to me once as we pulled the weeds in her herb and flower garden. I put a dozen pansies in my cart and moved on to carnations. Carnations are the candy of the flower world, but only the petals. The white base is bitter, she'd instructed, handing me one to try. In my young mind carnations had been in the same category as jelly beans and gumdrops. Treats to enjoy. "Impatiens." I browsed the aisles of Swansons, reading signs aloud. "Marigolds." Marigolds taste a little like citrus, and you can substitute them for saffron. My mother's face swam before my eyes, imparting her kitchen wisdom to little Lolly. It's a poor woman's saffron. Also insects hate them; they're a natural bug deterrent. I placed a dozen yellow-and-orange marigolds into my cart along with a couple different varieties of lavender and some particularly gorgeous begonias I couldn't resist. I had a sudden flash of memory: my mother's hand in her floral gardening glove plucking a tuberous begonia blossom and popping it in her mouth before offering me one. I was four or five years old. It tasted crunchy and sour, a little like a lemon Sour Patch Kid. I liked the flavor and sneaked a begonia flower every time I was in the garden for the rest of the summer.

That must be my surgeon coming aboard. You will like him; a reading man too, most amazing learned; a full-blown physician into the bargain, and my particular friend. But I must tell you this, Yorke; he is wealthy – ‘ In point of fact Captain Aubrey had little idea of his surgeon’s fortune, apart from knowing that he owned a good deal of hilly land in Catalonia with a tumbledown castle on it. But Stephen had done pretty well out of the Mauritius campaign; his manner of living was Spartan – one suit of clothes every five years and perhaps a couple of shirts – and apart from books he had no visible expenses at all. Jack was no Macchiavel, but he did know that to the rich it should be given; that capital possessed a mystical significance; that even the most perfectly disinterested respected it and its owner; and that although a naval surgeon was ordinarily a person of no great consequence, the same man moved into quite a different category the moment he was endowed with comfortable private means. In short, that whereas an ordinary surgeon, living on his pay, might not readily be indulged in room for exotic livestock, an imperfectly- preserved giant squid, and several tons of natural specimens, in a stranger’s ship, a wealthy natural philosopher might meet with more consideration; and Jack knew how Stephen prized the collection he had made during their arduous voyage. ‘ – he is wealthy, and he only comes with me because of the opportunities for natural philosophy; though he is a first-rate surgeon, too, and we are lucky to have him. But this voyage the opportunities have been prodigious, and he has turned the Leopard into a down-right Ark. Most of the Desolation creatures are stuffed or pickled but there are some from New Holland that skip and bound about: I hope you are not too crowded in La Fleche?

proper legal structure. The best structure is that of the Mondragon companies, which do not allow workers to own a tradable share of equity. Instead, in addition to their wages they each have an internal capital account the value of which depends on the business’s performance and on the number of hours the member works. A new member has to pay a large entrance fee, most of which is credited to his internal account. He receives interest at the end of every fiscal year, but he cannot withdraw the annually accumulating principal from his account until retirement. Almost all profits are divided between these individual accounts and a collective account that helps ensure the company’s survival. No buying or selling of shares takes place in this scheme, so it’s difficult for the firm to lose its worker-controlled status. Not until 1982, however, did the internal-capital-accounts legal structure exist in the United States (and then only in Massachusetts); prior to that, worker cooperatives had to make convoluted use of other categories, which sometimes made them vulnerable to degeneration.113 In any case, the survival rates of contemporary cooperatives put the lie to traditional theories of cooperatives’ unsustainability, for they appear to have higher rates of survival than conventional firms. During the 1970s and early 1980s, the death rate for co-ops in France (due either to dissolution or to conversion into a capitalist firm) was 6.9 percent; the comparable rate for capitalist competitors was 10 percent. A study in 1989 found much higher failure rates for capitalist companies than cooperatives in North America.114 A study conducted by Quebec’s Ministry of Industry and Commerce in 1999 concluded that “Co-op startups are twice as likely to celebrate their 10th birthday as conventionally owned private businesses.”115 A later study by the same organization found that “More than 6 out of 10 cooperatives survive more than five years, as compared to almost 4 businesses out of 10 for the private sector in Québec and in Canada in general. More than 4 out of 10 cooperatives survive more than 10 years, compared to 2 businesses out of 10 for the private sector.”116

As Japan recovered from the post-war depression, okonomiyaki became the cornerstone of Hiroshima's nascent restaurant culture. And with new variables- noodles, protein, fishy powders- added to the equation, it became an increasingly fungible concept. Half a century later it still defies easy description. Okonomi means "whatever you like," yaki means "grill," but smashed together they do little to paint a clear picture. Invariably, writers, cooks, and oko officials revert to analogies: some call it a cabbage crepe; others a savory pancake or an omelet. Guidebooks, unhelpfully, refer to it as Japanese pizza, though okonomiyaki looks and tastes nothing like pizza. Otafuku, for its part, does little to clarify the situation, comparing okonomiyaki in turn to Turkish pide, Indian chapati, and Mexican tacos. There are two overarching categories of okonomiyaki Hiroshima style, with a layer of noodles and a heavy cabbage presence, and Osaka or Kansai style, made with a base of eggs, flour, dashi, and grated nagaimo, sticky mountain yam. More than the ingredients themselves, the difference lies in the structure: whereas okonomiyaki in Hiroshima is carefully layered, a savory circle with five or six distinct layers, the ingredients in Osaka-style okonomiyaki are mixed together before cooking. The latter is so simple to cook that many restaurants let you do it yourself on table side teppans. Hiroshima-style okonomiyaki, on the other hand, is complicated enough that even the cooks who dedicate their lives to its construction still don't get it right most of the time. (Some people consider monjayaki, a runny mass of meat and vegetables popularized in Tokyo's Tsukishima district, to be part of the okonomiyaki family, but if so, it's no more than a distant cousin.) Otafuku entered the picture in 1938 as a rice vinegar manufacturer. Their original factory near Yokogawa Station burned down in the nuclear attack, but in 1946 they started making vinegar again. In 1950 Otafuku began production of Worcestershire sauce, but local cooks complained that it was too spicy and too thin, that it didn't cling to okonomiyaki, which was becoming the nutritional staple of Hiroshima life. So Otafuku used fruit- originally orange and peach, later Middle Eastern dates- to thicken and sweeten the sauce, and added the now-iconic Otafuku label with the six virtues that the chubby-cheeked lady of Otafuku, a traditional character from Japanese folklore, is supposed to represent, including a little nose for modesty, big ears for good listening, and a large forehead for wisdom.

A few years ago, a couple of young men from my church came to our home for dinner. During the course of the dinner, the conversation turned from religion to various world mythologies and we began to play the game of ‘Name That Character.” To play this game, you pick a category such as famous actors, superheroes or historical characters. In turn, each person describes events in a famous character’s life while everyone else tries to guess who the character is. Strategically you try to describe the deeds of a character in such a way that it might fit any number of characters in that category. After three guesses, if no one knows who your character is, then you win. Choosing the category of Bible Characters, we played a couple of fairly easy rounds with the typical figures, then it was my turn. Now, knowing these well meaning young men had very little religious experience or understanding outside of their own religion, I posed a trick question. I said, “Now my character may seem obvious, but please wait until the end of my description to answer.” I took a long breath for dramatic effect, and began, “My character was the son of the King of Heaven and a mortal woman.” Immediately both young men smiled knowingly, but I raised a finger asking them to wait to give their responses. I continued, “While he was just a baby, a jealous rival attempted to kill him and he was forced into hiding for several years. As he grew older, he developed amazing powers. Among these were the ability to turn water into wine and to control the mental health of other people. He became a great leader and inspired an entire religious movement. Eventually he ascended into heaven and sat with his father as a ruler in heaven.” Certain they knew who I was describing, my two guests were eager to give the winning answer. However, I held them off and continued, “Now I know adding these last parts will seem like overkill, but I simply cannot describe this character without mentioning them. This person’s birthday is celebrated on December 25th and he is worshipped in a spring festival. He defied death, journeyed to the underworld to raise his loved ones from the dead and was resurrected. He was granted immortality by his Father, the king of the gods, and was worshipped as a savior god by entire cultures.” The two young men were practically climbing out of their seats, their faces beaming with the kind of smile only supreme confidence can produce. Deciding to end the charade I said, “I think we all know the answer, but to make it fair, on the count of three just yell out the answer. One. Two. Three.” “Jesus Christ” they both exclaimed in unison – was that your answer as well? Both young men sat back completely satisfied with their answer, confident it was the right one…, but I remained silent. Five seconds ticked away without a response, then ten. The confidence of my two young friends clearly began to drain away. It was about this time that my wife began to shake her head and smile to herself. Finally, one of them asked, “It is Jesus Christ, right? It has to be!” Shaking my head, I said, “Actually, I was describing the Greek god Dionysus.

On present-day Earth we have the most Christ-like nation in human history, a civilization built on loving kindness and demilitarization. They are being wiped off the face of their homeland. Well, at least the Chinese government isn’t blaming Christ or Buddha for their actions against Tibet! But many savage pillagers throughout the past two thousand years have, and the Romans of a thousand years ago fall into that category. Within five hundred years they erased nearly all the nature-based, matriarchal tribes in what we now know as Europe. The invaders falsified history in order to justify their greed. Harmless facts and beautiful rituals were twisted to appear Satanic. Love of the environment and its animals and plants, love of healing modalities that modern day health professionals are now searching frantically to recover, were spin-doctored into demented superstition and turned outlaw.

Summary: The decision process takes place in five broad stages. Stage 1: Deciding to Decide. Going from disinterested status quo to active investigation. Becoming aware of the product category or specific product. Deciding to find out more. Stage 2: (a, b, c). Identifying, Studying, and Weighing Information. Gathering and sorting the flood of information. Stage 3: Trial. Observing the product in actual use and evaluating its performance for your situation. Stage 4: Adoption—Purchase, Implementation, and Ongoing Usage. Becoming a customer. Stage 5: Expanding Use and Recommending. Moving beyond intended use and becoming a product advocate. Teaching others. Dealing with problems.

So which country will lead in the broader category of business AI? Today, the United States enjoys a commanding lead (90–10) in this wave, but I believe in five years China will close that gap somewhat (70–30), and the Chinese government has a better shot at putting the power of business AI to good use. The United States has a clear advantage in the most immediate and profitable implementations of the technology: optimizations within banking, insurance, or any industry with lots of structured data that can be mined for better decision-making. Its companies have the raw material and corporate willpower to apply business AI to the problem of maximizing their bottom line.

A whole generation of adults has now been educated in public schools where prayer and Bible reading have been declared illegal. A whole generation of adults has watched abortion consume the lives of more than fifty-five million unborn babies in America. A whole generation of adults has watched sexual immorality come out of the closet, become non-criminal, move into being a fashionable special interest group, and is now on the way to becoming a constitutionally protected category demanding all the rights and privileges of marriage, adoption, and other legal benefits and privileges traditionally preserved for God-ordained marriage under the common law (one man/one woman).

As soon as the painting was finished, two new rituals, Morning Repentance and Evening Report, began. Now every morning as I returned from the market in the cool morning air, I saw a group at the foot of the propaganda wall. Five or six people who had been landlords or counterrevolutionaries or rightists—people in the Five Black Categories—bowed in front of Chairman Mao. They waved their copies of the Selected Quotations from the Writings of Chairman Mao, the Precious Red Book, in the air and chanted, “Long life to Chairman Mao! Long life! Long life! Long life!” Then one by one they confessed their guilt. In the evening they had to do it again.

Man as an individualised soul is essentially causal-bodied,” my guru explained. “That body is a matrix of the thirty-five ideas required by God as the basic or causal thought forces from which He later formed the subtle astral body of nineteen elements and the gross physical body of sixteen elements. “The nineteen elements of the astral body are mental, emotional, and lifetronic. The nineteen components are intelligence; ego; feeling; mind (sense-consciousness); five instruments of knowledge, the subtle counterparts of the senses of sight, hearing, smell, taste, touch; five instruments of action, the mental correspondence for the executive abilities to procreate, excrete, talk, walk, and exercise manual skill; and five instruments of life force, those empowered to perform the crystallising, assimilating, eliminating, metabolising, and circulating functions of the body. This subtle astral encasement of nineteen elements survives the death of the physical body, which is made of sixteen gross chemical elements. “God thought out different ideas within Himself and projected them into dreams. Lady Cosmic Dream thus sprang out decorated in all her colossal endless ornaments of relativity. “In thirty-five thought categories of the causal body, God elaborated all the complexities of man’s nineteen astral and sixteen physical counterparts. By condensation of vibratory forces, first subtle, then gross, He produced man’s astral body and finally his physical form. According to the law of relativity, by which the Prime Simplicity has become the bewildering manifold, the causal cosmos and causal body are different from the astral cosmos and astral body; the physical cosmos and physical body are likewise characteristically at variance with the other forms of creation. “The fleshly body is made of the fixed, objectified dreams of the Creator. The dualities are ever present on earth: disease and health, pain and pleasure, loss and gain.

Finally, every society develops a system of aesthetic standards that get manifested in everything from decorative art, music, and dance to the architecture and planning of buildings and communities. There are many different ways we could examine artistic systems. One way of thinking about it is to observe the degree to which a society's aesthetics reflect clear lines and solid boundaries versus fluid ones. Many Western cultures favor clean, tight boundaries whereas many Eastern cultures prefer more fluid, indiscriminate lines. In most Western homes, kitchen drawers are organized so that forks are with forks and knives are with knives. The walls of a room are usually uniform in color, and when a creative shift in color does occur, it usually happens at a corner or along a straight line midway down the wall. Pictures are framed with straight edges, molding covers up seams in the wall, and lawns are edged to form a clear line between the sidewalk and the lawn. Why? Because we view life in terms of classifications, categories, and taxonomies. And cleanliness itself is largely defined by the degree of order that exists. It has little to do with sanitation and far more to do with whether things appear to be in their proper place. Maintaining boundaries is essential in the Western world; otherwise categories begin to disintegrate and chaos sets in.13 Most Americans want dandelion-free lawns and roads with clear lanes prescribing where to drive and where not to drive. Men wear ties to cover the adjoining fabric on the shirts that they put on before going to the symphony, where they listen to classical music based on a scale with seven notes and five half steps. Each note has a fixed pitch, defined in terms of the lengths of the sound waves it produces.14 A good performance occurs when the musicians hit the notes precisely. In contrast, many Eastern cultures have little concern in everyday life for sharp boundaries and uniform categories. Different colors of paint may be used at various places on the same wall. And the paint may well “spill” over onto the window glass and ceiling. Meals are a fascinating array of ingredients where food is best enjoyed when mixed together on your plate. Roads and driving patterns are flexible. The lanes ebb and flow as needed depending on the volume of traffic. In a place like Cambodia or Nigeria, the road space is available for whichever direction a vehicle needs it most, whatever the time of day. And people often meander along the road in their vehicles the same way they walk along a path. There are many other ways aesthetics between one place and another could be contrasted. But the important point is some basic understanding of how cultures differ within the realm of aesthetics. Soak in the local art of a place and chalk it up to informing your strategy for international business.

Holtz ended up writing down a list of 107 things in five different categories — things he wanted to achieve as a husband, things he wanted to do spiritually, things he wanted to achieve professionally, things he wanted to achieve financially, and things he wanted to do personally. Holtz’s list included some pretty audacious goals, such as becoming the Notre Dame football coach, meeting the president of the United States, landing on an aircraft carrier, and appearing on The Tonight Show — crazy things that would have caused most people to laugh at him for even considering. But guess what? Not only did Lou Holtz become the head football coach at Notre Dame, but he also led his team to a national championship. Among other things, he enjoyed dinner with Ronald Reagan at the White House, was a guest on The Tonight Show, met the pope, shot not one but two holes in one at golf, jumped out of an airplane, went on a safari in Africa, and, yes, he even landed on an aircraft carrier. To date, Lou Holtz has crossed off 102 of his 107 lifetime goals.9

Manufacturers have one advantage that can never be overcome if used with focus, vigour and investment, and that is innovation. Yogurt, seemingly an ideal category for private label to take the lion’s share, has seen private label share decline. The top-five leaders, Danone, Yoplait/Sodiaal, Yakult Honsha, Nestlé and Müller, represent half of all yogurt sales. Their innovation has been developing premium products, like pro-biotic yogurt and yogurt enhanced with fruit, and they launch continually; between 2006 and 2010 Danone introduced nine new products. Although retailers have developed brands, Aldi has Fit & Active non-fat yogurt and Kroger has Carb Master Yogurt, they haven’t won over consumers, owing to their lack of innovation. Both are seeing sales decline.

Besides the Four Alternatives, Zen uses the Five Categories[FN#203] in order to explain the relation between reality and phenomena. The first is 'Relativity in Absolute,' which means that the universe appears to be consisting in relativities, owing to our relative knowledge; but these relativities are based on absolute reality. The second is 'Absolute in Relativity,' which means Absolute Reality does not remain inactive, but manifests itself as relative phenomena. The third is 'Relativity out of Absolute,' which means Absolute Reality is all in all, and relative phenomena come out of it as its secondary and subordinate forms. The fourth is 'Absolute up to Relativity,' which means relative phenomena always play an important part on the stage of the world; it is through these phenomena that Absolute Reality comes to be understood. The fifth is the 'Union of both Absolute and Relativity,' which means Absolute Reality is not fundamental or essential to relative phenomena, nor relative phenomena subordinate or secondary to Absolute Reality—that is to say, they are one and the same cosmic life, Absolute Reality being that life experienced inwardly by intuition, while relative phenomena are the same life outwardly observed by senses. The first four Categories are taught to prepare the student's mind for the acceptance of the last one, which reveals the most profound truth. [FN#203]

Bolstering the idea that many names for autism have come and gone is the fact that in 2013 the DSM V eliminated the five categories (Autism, Asperger Syndrome, Childhood Disintegrative Disorder, Rett Syndrome, Pervasive Developmental Disorder Not Otherwise Specified) in favor of one, called “Autism Spectrum Disorder.” “Kanner's syndrome,” has also fallen into disuse.

Dave and I had a family ritual at dinner where we’d go around the table with our daughter and son and take turns stating our best and worst moments of the day. When it became just three of us, I added a third category. Now we each share something for which we are grateful. We also added a prayer before our meal. Holding hands and thanking God for the food we are about to eat helps remind us of our daily blessings. Acknowledging blessings can be a blessing in and of itself. Psychologists asked a group of people to make a weekly list of five things for which they were grateful. Another group wrote about hassles and a third listed ordinary events. Nine weeks later, the gratitude group felt significantly happier and reported fewer health problems. People who enter the workforce during an economic recession end up being more satisfied with their jobs decades later because they are acutely aware of how hard it can be to find work. Counting blessings can actually increase happiness and health by reminding us of the good things in life. Each night, no matter how sad I felt, I would find something or someone to be grateful for. I

There are many small charges that are tacked on to your monthly bill statements, such as credit cards, cable, Internet, utilities, and ATM fees. All of them seem like a small amount, but when you add them up, the total amount wasted each month can be startling. They are the proverbial death of a thousand cuts. By creating a monthly habit to review these bills, you can identify opportunities to reduce or eliminate your recurring expenditures. Description: Once a month, go through each statement and highlight any questionable item. Also, if you feel that you’re spending too much money in a specific category, then earmark that expenditure. You’ll call this company and negotiate a lower price, which we’ll talk about next.

Five of these ancient events were catastrophic enough that they’re put in their own category: the so-called Big Five.

These are the Five (Plus One) Components of Effective Positioning: Competitive alternatives. What customers would do if your solution didn’t exist. Unique attributes. The features and capabilities that you have and the alternatives lack. Value (and proof). The benefit that those features enable for customers. Target market characteristics. The characteristics of a group of buyers that lead them to really care a lot about the value you deliver. Market category. The market you describe yourself as being part of, to help customers understand your value. (Bonus) Relevant trends. Trends that your target customers understand and/or are interested in that can help make your product more relevant right now.

In an effort to make travel to India as hassle-free as possible, the Indian government has launched the Indian eVisa system for foreigners. There are five different types of eVisa for India: the India Tourist Visa, the India Medical Visa, the India Business Visa, the India Conference Visa, and the India Medical Attendant Visa. According to the purpose of their trip to India, applicants may apply for any of these e-Visa categories.

The 5 Love Languages What makes the difference between those moments we deeply feel loved by another human being and the moments we don’t, despite their best efforts? What makes the difference between the people who make us feel like one of the Seven Wonders of the World, and those who, while they love us just as much, only manage to make us feel like we’re just another partner on their list? According to Gary Chapman, author of the Best Seller The 5 Love Languages: The Secret to Love That Lasts, the ways in which we manifest love and receive it can be grouped into five categories: Words of affirmation Quality time Gifts Acts of service Touch

The CSA regulates most of the common drugs you’ve probably heard of, such as marijuana, methamphetamine, cocaine, LSD, heroin, ecstasy, oxycodone, steroids, codeine, and many more. However, not all drugs fall under the purview of the CSA—alcohol and tobacco are curiously exempt from its scope, an outcome that most attribute to successful political lobbying. The CSA categorizes drugs hierarchically into one of five “Schedules” based on their potential for abuse and medical value. Schedule 1 drugs are viewed as the most dangerous, having the highest potential for abuse and lowest medical value, whereas those in Schedule 5 are considered the least dangerous. The higher a drug ranks in the scheduling hierarchy, the more restrictions and regulations apply. Bewildering to many, marijuana is classified as a Schedule 1 drug, in the same category as heroin. Perhaps even more shocking, cocaine and methamphetamine are listed one step below in Schedule 2. Yes, the CSA actually classifies meth as less problematic than marijuana, despite the fact that thousands of people overdose from meth each year and effectively zero die from marijuana.

This grading system breaks data into five major categories: rental demand, revenue growth, seasonality, regulation, and investability.

When I began to research the lives of the industry influencers, the type of people we see at TED or an Influencers Dinner, I realized just how much people want from those operating at the top of their industry. Specifically, what people want falls into five categories I call their STEAM: status, time, expertise, access, and money.

Usually upright-growing, bush roses need no support and grow from less than six inches to over six feet tall, depending on the variety and climate. Bush roses are further subdivided into five categories: hybrid tea, floribunda, grandiflora, miniature, and heritage, or old, roses.

Reproductive justice, a phrase coined by Black feminists at a conference in 1994, remains elusive for African American women who struggle to access affordable health care due to social and economic inequalities. The abortion rate for Black women is nearly five times that for white women. African American women are three to four times more likely to die in childbirth than white women. Furthermore, health conditions that disproportionately affect Black women, such as uterine fibroids, receive very little government research funding. My hope is that this novel will provoke discussions about culpability in a society that still deems poor, Black, and disabled as categories unfit for motherhood.

They recognize, for example, that those who counter the slogan “Black Lives Matter” with what they assume is a more all-embracing slogan, “All Lives Matter,” are often embracing a strategy that glosses over the particular reasons why it is important to insist quite specifically on an end to racist violence. I understand that Hillary Clinton spoke at a church in Florissant, a few days ago, some five miles from Ferguson, where she insisted that “all lives matter.” Does she not realize the extent to which such universal proclamations have always bolstered racism? More often than not universal categories have been clandestinely racialized. Any critical engagement with racism requires us to understand the tyranny of the universal. For most of our history the very category “human” has not embraced Black people and people of color. Its abstractness has been colored white and gendered male. I wonder if Hillary Clinton is familiar with the book All the Women Are White, All the Blacks Are Men, but Some of Us Are Brave.

One veteran observed that prisoners “roughly divided themselves into five main categories: escapers, creators, administrators, the students, and the sleepers.

TWO AND A HALF CENTURIES AGO, Amsterdam was the world’s commercial center, but many of its wealthy merchants were reeling from one of the world’s first financial crises. The shares of the British East India Company had collapsed, culminating in a series of bank failures, government bailouts, and ultimately nationalization, a debacle that rippled across the continent’s nascent markets. For a little-known Dutch merchant and stockbroker, it proved the inspiration for an idea ahead of its time. In 1774, Abraham von Ketwich set up a novel, pooled investment trust he called Eendragt Maakt Magt—Dutch for “Unity Creates Strength.” This would sell two thousand shares for five hundred guilders each to individual investors, and invest the proceeds into a diversified portfolio of fifty bonds. These were divided into ten different categories, from plantation loans, bonds backed by Spanish or Danish toll road payments, to an assortment of European government bonds. At the time, bonds were physical certificates written on paper or even goatskin, and these were stored in a solid iron chest with three locks, which could be opened only by Eendragt Maakt Magt’s board and an independent notary. The aim was to pay a 4 percent annual dividend, and disburse the final proceeds only after twenty-five years, hoping that the diversity of the portfolio would protect investors.1 As it turns out, a subsequent Anglo-Dutch war in 1780 and Napoleon’s occupation of Holland in 1795 wreaked havoc on Eendragt Maakt Magt. The annual payments never materialized, and investors didn’t receive their money back until 1824, albeit then receiving 561 guilders a share. Nonetheless, Eendragt Maakt Magt was a brilliant invention that would go on to inspire the birth of investment trusts in Great Britain and eventually the mutual fund we know today. It is also arguably the ultimate intellectual forefather of today’s index funds, given its minimal trading, diversified approach, and low fees, charging a mere 0.2 percent a year.

But the first-mover advantage is greatly overstated. In a watershed study, researchers compared the fates of “pioneer” companies that had been the first to exploit a market and “settlers” that had followed the pioneers into the market. Drawing on data from five hundred brands in fifty product categories, they found that almost half of pioneers failed, compared to 8 percent of settlers. The surviving pioneers took 10 percent of their market, on average, compared to 28 percent for settlers. Getting into the market early was indeed important—“early market leaders have much greater long-term success,” the researchers noted—but those “early” market leaders “enter an average of 13 years after pioneers.”7 The consensus of researchers today is that, yes, being first to market can confer advantages in certain specific circumstances, but it comes at the terrible cost of an inability to learn from the experience of others.

Maslow’s Hierarchy of Needs. It proposes that people are motivated by five basic categories of needs: physiological, safety, love/belonging, esteem and self-actualization.” Gen’s eyes lit up. “So, if I can understand what each Rogue Rider needs most…” “You can motivate them more effectively,” Paul finished. “Some might be driven by security, others by recognition. By addressing these

Drawing on data from five hundred brands in fifty product categories, they found that almost half of pioneers failed, compared to 8 percent of settlers. The surviving pioneers took 10 percent of their market, on average, compared to 28 percent for settlers. Getting into the market early was indeed important—“early market leaders have much greater long-term success,” the researchers noted—but those “early” market leaders “enter an average of 13 years after pioneers.

All lies fall somewhere into these five categories. These are to: avoid hurting someone; avoid feeling guilt or shame; avoid conflict and stress (minor to major); gain a social advantage; avoid a significant loss.      

Over the next three decades I conducted similar studies in a dozen countries, on all five major continents, in societies representing most of the world’s major religions. The overwhelming theme in every study was the same. The worldwide attitude, even though seldom voiced in the absence of an obviously sincere study, I now ascertain, expressed the conscious value that substantially controls all human relations, controls the existence of crime or tranquillity in domestic relations, and controls the probabilities of peace or war in international affairs. The answer was: Respect us as Equals. Did you anticipate this response? No one seemed to at that time. Currently, some school teachers guess it correctly in my seminars. Frankly, at that time, I was amazed. Most overseas Americans had been warning me that the local nationals hated us just as most overseas Americans held the foreigners in low esteem. Yet, obviously, this response, respect us, is basically pro-American (Isn’t it?). The most frequent responses making up that general category were these: Show us more respect View us as equals Treat us as equal human beings Respect our human equality Respect our women Respect our culture Don’t look down on us Don’t consider us (stuff) in the grass Don’t act like our bosses when you are not Don’t call us names Respect our lives Don’t consider our lives of less importance than your own

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not only that symbolic hybridity can signal perspective—both the language facet of perspective and, indirectly, the perception facet of perspective—but also that symbolic hybridity can only feature in specific discourse categories, namely those categories that can contain elements of the character’s discourse and thus have a mimetic quality. TT shifts in linguistic hybridity can therefore lead to TT shifts in discourse category and these discourse-category shifts in turn can trigger TT shifts in the language facet of perspective. The following discussion will illustrate this in more detail. For this, I will draw on Leech and Short’s (2007) as well as Brian McHale’s (1978) classification of speech and thought presentation. Leech and Short (2007:255ff.) distinguish the following five speech-presentation categories: Narrative Report of Speech Act (NRSA) Indirect Speech (IS) Free Indirect Speech (FIS) Direct Speech (DS) Free Direct Speech (FDS) For a detailed discussion of these five speech-presentation categories see Leech and Short 2007:255–270. McHale (1978:258–259) further subdivides indirect discourse into (i) “indirect content paraphrase” and (ii) “indirect discourse, mimetic to some degree”. Building on McHale, I will therefore distinguish between (i) indirect speech (IS) and (ii) mimetic indirect speech (MIS). Short (1996:293) refers to NRSA as “Narrative Representation of Speech Acts” rather than “Narrative Report of Speech Act” and adds another category, that of “Narrator’s Representation of Speech (NRS)”. NRS is the most minimalist form of speech presentation, as it “merely tells us that speech occurred” without “specify[ing] the speech act(s) involved

Photos Cherish who you are now If you have been sorting and discarding things in the order I recommend, you have likely stumbled across photographs in many different places, perhaps stuck between books on a shelf, lying in a desk drawer, or hidden in a box of odds and ends. While many may already have been in albums, I’m sure you found the odd photo or two enclosed with a letter or still encased in the envelope from the photo shop. (I don’t know why so many people leave photos in these envelopes.) Because photos tend to emerge from the most unexpected places when we are sorting other categories, it is much more efficient to put them in a designated spot every time you find one and deal with them all at the very end. There is a good reason to leave photos for last. If you start sorting photos before you have honed your intuitive sense of what brings you joy, the whole process will spin out of control and come to a halt. In contrast, once you have followed the correct order for tidying (i.e., clothes, books, papers, komono, sentimental items), sorting will proceed smoothly, and you will be amazed by your capacity to choose on the basis of what gives you pleasure. There is only one way to sort photos, and you should keep in mind that it takes a little time. The correct method is to remove all your photos from their albums and look at them one by one. Those who protest that this is far too much work are people who have never truly sorted photos. Photographs exist only to show a specific event or time. For this reason, they must be looked at one by one. When you do this, you will be surprised at how clearly you can tell the difference between those that touch your heart and those that don’t. As always, only keep the ones that inspire joy. With this method, you will keep only about five per day of a special trip, but this will be so representative of that time that they bring back the rest vividly. Really important things are not that great in number. Unexciting photos of scenery that you can’t even place belong in the garbage. The meaning of a photo lies in the excitement and joy you feel when taking it. In many cases, the prints developed afterward have already outlived their purpose. Sometimes people keep a mass of photos in a big box with the intention of enjoying them someday in their old age. I can tell you now that “someday” never comes. I can’t count how many boxes of unsorted photographs I have seen that were left by someone who has passed away. A typical conversation with my clients goes something like this: “What’s in that box?” “Photos.” “Then you can leave them to sort at the end.” “Oh, but they aren’t mine. They belonged to my grandfather.” Every time I have this conversation it makes me sad. I can’t help thinking that the lives of the deceased would have been that much richer if the space occupied by that box had been free when the person was alive. Besides, we shouldn’t still be sorting photos when we reach old age. If you, too, are leaving this task for when you grow old, don’t wait. Do it now. You will enjoy the photos far more when you are old if they are already in an album than if you have to move and sort through a heavy boxful of them.

Here are descriptions of the five customer segments: Innovators are technology enthusiasts who pride themselves on being familiar with the latest and greatest innovation. They enjoy fiddling with new products and exploring their intricacies. They are more willing to use an unpolished product that may have some shortcomings or tradeoffs, and are fine with the fact that many of these products will ultimately fail. Early Adopters are visionaries who want to exploit new innovations to gain an advantage over the status quo. Unlike innovators, their interest in being first is not driven by an intrinsic love of technology but rather the opportunity to gain an edge. The Early Majority are pragmatists that have no interest in technology for its own sake. These individuals adopt new products only after a proven track record of delivering value. Because they are more risk averse than the first two segments, they feel more comfortable having strong references from trusted sources and tend to buy from the leading company in the product category. The Late Majority are risk-averse conservatives who are doubtful that innovations will deliver value and only adopt them when pressured to do so, for example, for financial reasons, due to competitive threats, or for fear of being reliant on an older, dying technology that will no longer be supported. Laggards are skeptics who are very wary of innovation. They hate change and have a bias for criticizing new technologies even after they have become mainstream.

well? I began to imagine a credit card of a different kind—a self-control credit card that would let people restrict their own spending behavior. The users could decide in advance how much money they wanted to spend in each category, in every store, and in every time frame. For instance, users could limit their spending on coffee to $20 every week, and their spending on clothing to $600 every six months. Cardholders could fix their limit for groceries at $200 a week and their entertainment spending at $60 a month, and not allow any spending on candy between two and five PM. What would happen if they surpassed the limit? The cardholders would select their penalties. For instance, they could make the card get rejected; or they could tax themselves and transfer the tax to Habitat for Humanity, a friend, or long-term savings. This system could also implement the “ice glass” method as a cooling-off period for large items; and it could even automatically trigger an e-mail to your spouse, your mother, or a friend:

But epistemology also played a dominant role in determining several other aspects of life. As with all of Quigley’s concepts, however, “epistemology” must be clearly defined before its role in shaping history can be understood. The operational definition Quigley gives “epistemology” is “cognitive system” that is, the ways in which “the language of a society classifies human experience in order to think or to communicate and the values which a particular society puts upon these categories, determining the most fundamental engines of human motivation.” 17 The generic morphology of a cognitive system consists of those five levels on the continuum of the fifth dimension of abstraction, that is, feelings, emotions, self-awareness, rationality, and spirituality.

Because money is convertible into all other things, it infects them with the same feature, turning them into commodities—objects that, as long as they meet certain criteria, are seen as identical. All that matters is how many or how much. Money, says Seaford, 'promotes a sense of homogeneity among things in general.' All things are equal, because they can be sold for money, which can in turn be used to buy any other thing. In the commodity world, things are equal to the money that can replace them. Their primary attribute is their 'value'—an abstraction. I feel a distancing, a letdown, in the phrase, 'You can always buy another one.' Can you see how this promotes an antimaterialism, a detachment from the physical world in which each person, place, and thing is special, unique? No wonder Greek philosophers of this era [when modern money originated] began elevating the abstract over the real, culminating in Plato's invention of a world of perfect forms more real than the world of the senses. No wonder to this day we treat the physical world so cavalierly. No wonder, after two thousand years' immersion in the mentality of money, we have become so used to the replaceability of all things that we behave as if we could, if we wrecked the planet, simply buy a new one. [...] The development of monetary abstraction fits into a vast meta-historical context. Money could not have developed without a foundation of abstraction in the form of words and numbers. Already, number and label distance us from the real world and prime our minds to think abstractly. To use a noun already implies an identity among the many things so named; to say there are five of a thing makes each a unit. We begin to think of objects as representatives of a category, and not unique beings in themselves. So, while standard, generic categories didn't begin with money, money vastly accelerated their conceptual dominance. Moreover, the homogeneity of money accompanied the rapid development of standardized commodity goods for trade. Such standardization was crude in preindustrial times, but today manufactured objects are so nearly identical as to make the lie of money into the truth.

Old Spice, the seventy-five-year-old brand of men’s grooming products, had begun to lose market share in the body wash category as the market became more and more crowded. Under the direction of the digital agency Wieden+Kennedy, the brand’s manufacturer, Procter & Gamble, aimed to change how women (who were buying more than half of the body wash products) felt about their men wearing “lady-scented body wash.” The video campaign called “The Man Your Man Could Smell Like,” starring Isaiah Mustafa, was launched online in July 2010 during Super Bowl weekend. On the first day, the campaign received almost 6 million views. After the first week, Old Spice had 40 million views. Traffic to their website was up 300% and Facebook fan interaction was up 800%. Within six months, the campaign generated 1.4 billion impressions.

In the book’s index, she found an entry for Borderline Personality Disorder, with several sub-categories, including: Borderline Personality, Borderline Narcissism, Common Symptoms, Dissociative Symptoms, Self-Mutilation. Barbara turned to page seventy-two. The text listed an array of borderline personality disorder symptoms. It didn’t take Barbara long to begin to really sympathize with Maxwell Comstock. Life with Victoria must have been impossible at times: Mood swings, sudden irrational anger, depressive episodes, and impulsivity. Other borderline hallmarks were sexual confusion and promiscuity, manipulation and obsession of others, and a skewed, paranoid view of reality. On page seventy-five, Barbara learned that borderlines were indifferent to others’ needs, couldn’t handle rejection, continually sought approval, and had an exaggerated sense of self-importance. The ominous part of the diagnosis: No known cure.

In American mah jongg there are five different categories of tiles: Suit tiles, Dragon tiles, Wind tiles, Flower tiles, and Joker tiles—152 tiles in all.

Because money is convertible into all other things, it infects them with the same feature, turning them into commodities—objects that, as long as they meet certain criteria, are seen as identical. All that matters is how many or how much. Money, says Seaford, 'promotes a sense of homogeneity among things in general.' All things are equal, because they can be sold for money, which can in turn be used to buy any other thing. In the commodity world, things are equal to the money that can replace them. Their primary attribute is their 'value'—an abstraction. I feel a distancing, a letdown, in the phrase, 'You can always buy another one.' Can you see how this promotes an antimaterialism, a detachment from the physical world in which each person, place, and thing is special, unique? No wonder Greek philosophers of this era [when modern money originated] began elevating the abstract over the real, culminating in Plato's invention of a world of perfect forms more real than the world of the senses. No wonder to this day we treat the physical world so cavalierly. No wonder, after two thousand years' immersion in the mentality of money, we have become so used to the replaceability of all things that we behave as if we could, if we wrecked the planet, simply buy a new one. [...] The development of monetary abstraction fits into a vast meta-historical context. Money could not have developed without a foundation of abstraction in the form of words and numbers. Already, number and label distance us from the real world and prime our minds to think abstractly. To use a noun already implies an identity among the many things so named; to say there are five of a thing makes each a unit. We begin to think of objects as representatives of a category, and not unique beings in themselves. So, while standard, generic categories didn't begin with money, money vastly accelerated their conceptual dominance. Moreover, the homogeneity of money accompanied the rapid development of standardized commodity goods for trade. Such standardization was crude in preindustrial times, but today manufactured objects are so nearly identical as to make the lie of money into the truth.

All “jobs” that I know of fall into one of five categories: Blue-collar White-collar Sales Traditional business ownership Investing

You want to know what pain is? Try running out of Advil when you’ve got a Category Five period. I’ve had cramps that would make grown men beg for a bullet between the eyes.

What would you do if there were no way you could fail? If you were 10 times smarter than the rest of the world? Create two timelines—6 months and 12 months—and list up to five things you dream of having (including, but not limited to, material wants: house, car, clothing, etc.), being (be a great cook, be fluent in Chinese, etc.), and doing (visiting Thailand, tracing your roots overseas, racing ostriches, etc.) in that order. If you have difficulty identifying what you want in some categories, as most will, consider what you hate or fear in each and write down the opposite. Do not limit yourself, and do not concern yourself with how these things will be accomplished. For now, it’s unimportant. This is an exercise in reversing repression. Be sure not to judge or fool yourself. If you really want a Ferrari, don’t put down solving world hunger out of guilt.

executives typically fall into one of five decision-making categories: Charismatics can be initially exuberant about a new idea or proposal but will yield a final decision based on a balanced set of information. Thinkers can exhibit contradictory points of view within a single meeting and need to cautiously work through all the options before coming to a decision. Skeptics remain highly suspicious of data that don’t fit with their worldview and make decisions based on their gut feelings. Followers make decisions based on how other trusted executives, or they themselves, have made similar decisions in the past. And controllers focus on the pure facts and analytics of a decision because of their own fears and uncertainties. The five styles span a wide range of behaviors and characteristics. Controllers, for instance, have a strong aversion to risk; charismatics tend to seek it out. Despite such differences, people frequently use a one-size-fits-all approach when trying to convince their bosses, peers, and staff. They argue their case to a thinker the same way they would to a skeptic. Instead, managers should tailor their presentations to the executives they are trying to persuade, using the right buzzwords to deliver the appropriate information in the most effective sequence and format. After all, Bill Gates does not make decisions in the same way that Larry Ellison does. And knowing that can make a huge difference.