Campaign Flyer Quotes

So here's the deal: I speak up in class, I get sent to office. Megan speaks up in class, she's a "strong, assertive model student."I post a few flyers saying that the vending machines on school property are a sign that our school has sold out to corporate-industrial establishment, I get (what else?) Saturday detention. Megan starts a campaign to serve local foods in the lunchroom (oh, and can we please maybe get rid of the soda machines?) and the local newspaper does a write-up about her. She's like me, only not. Not like me at all. She's the golden girl and I'm...tarnished. So forgive me if I hate her a little.

at AES, the builder and operator of electricity-producing cogeneration plants, CEO Roger Sant implemented a “they busters” campaign with all the necessary buttons, posters, and flyers to help workers stop blaming the elusive “they” who always seem to stifle results. “They” represent all the finger-pointing, denying, ignoring, pretending, and waiting habits that grow up in organizations and keep people from taking charge of their own destinies.

After the state’s anti-immigration campaign, when they rounded up all the illegals and deported them back to Mexico, the growers would have had a real problem, but then…” “We started coming.” Natalia nodded. “They sent flyers across America, telling workers to come. And they came, too many of them. Now there are ten workers for every job.

The tagline “thanks for listening,” which has been so copied and admired, derived from the successful 1976 senatorial campaign of S. I. Hayakawa. Hayakawa was a professor of linguistics at San Francisco State University (before he became university president). He knew how to use the English language. The calm manner of his radio commercials, his thanking the listener for staying tuned, really impressed me and, six years later, provided the chassis and the closer for Trader Joe’s commercials. We used the commercials to keep us in front of the public between editions of the Fearless Flyer. We didn’t do both at the same time, or else the stores would have been overwhelmed with business. In short, the radio commercials were and are extremely effective. In the course of this, my voice became one of the best known in California.

Loreda hadn’t considered prison. “How is it illegal to ask for better wages?” Natalia lit up another cigarette. “It isn’t, technically. But this is a capitalist country, run by big-money interests. After the state’s anti-immigration campaign, when they rounded up all the illegals and deported them back to Mexico, the growers would have had a real problem, but then…” “We started coming.” Natalia nodded. “They sent flyers across America, telling workers to come. And they came, too many of them. Now there are ten workers for every job. We’re having trouble getting your people to organize. They’re—

Researchers in California used the social norms approach to try to get people to reduce their use of electricity. They took readings from the electricity meters at 290 houses twice within a two-week period, in order to get a baseline measure of how much electricity each house was consuming. Then they left a flyer on the doorknob of each house that showed how much electricity that household had been using and the average amount of electricity that their neighbors were using. Think about what this would be like: you come home one day and see the flyer on your doorknob, and read that you are using more electricity than your neighbors. “Whoa,” you might think. “I guess I’m more of an energy hog than I thought.” This probably makes you feel a little embarrassed, and so you stop leaving lights on when you leave a room and maybe even use your air conditioning a little less. This is just what the researchers found: people who discovered that they were above-average electricity users decreased their use of electricity over the next few weeks. But what about the people who found out that they were using less electricity than their neighbors? The feedback had the opposite effect, leading to an increase in power use. “Why should I skimp on the air conditioning,” these folks seemed to say, “when the Joneses and the Smiths are pumping out a lot more cool air than I am?” Thus we see the danger of social norms campaigns: they can backfire among people who find out that they are doing better than average. Perceived norms are a powerful thing. If we think we’re conserving more energy than others, we slack off on our electricity use; if we find out we are drinking less than others, we might down a few more beers at the next party.

Several years ago, the Mexicans organized and joined the union and struck for better wages, but it came with violence. Men died. Jack spent a year in San Quentin. When he came out, he was even more determined.” Loreda hadn’t considered prison. “How is it illegal to ask for better wages?” Natalia lit up another cigarette. “It isn’t, technically. But this is a capitalist country, run by big-money interests. After the state’s anti-immigration campaign, when they rounded up all the illegals and deported them back to Mexico, the growers would have had a real problem, but then…” “We started coming.” Natalia nodded. “They sent flyers across America, telling workers to come. And they came, too many of them. Now there are ten workers for every job. We’re having trouble getting your people to organize. They’re—” “Independent.” “I was going to say stubborn.” “Yeah. Well, a lot of us are farmers, and you have to be stubborn to survive sometimes.” “Are you stubborn?” “Yeah,” Loreda said slowly. “I reckon so. But more than anything, I’m mad.

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