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Being a business buff, I knew that Japanese cameras had made deep cuts into the camera market, which had once been dominated by Germans. Thus, I argued in my paper that Japanese running shoes might do the same thing. The idea interested me, then inspired me, then captivated me. It seemed so obvious, so simple, so potentially huge. Iβd spent weeks and weeks on that paper. Iβd moved into the library, devoured everything I could find about importing and exporting, about starting a company. Finally, as required, Iβd given a formal presentation of the paper to my classmates, who reacted with formal boredom. Not one asked a single question. They greeted my passion and intensity with labored sighs and vacant stares. The professor thought my Crazy Idea had merit: He gave me an A.
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