Buying New Car Quotes

You put a baby in a crib with an apple and a rabbit. If it eats the rabbit and plays with the apple, I'll buy you a new car.

Why on earth would you buy a car like this if you can't drive a stick? There are dozens of cars--new cars--that have automatic transmission. It'd be a million times easier." Adrian shrugged. "I like the color. It matches my living room.

Tomorrow you're all going to wake up in a brave new world, a world where the Constitution gets trampled by an army of terrorist clones, created in a stem-cell research lab run by homosexual doctors who sterilize their instruments over burning American flags. Where tax-and-spend Democrats take all your hard-earned money and use it to buy electric cars for National Public Radio, and teach evolution to illegal immigrants. Oh, and everybody's high!

If you are thinking about buying a particular make of new car, you suddenly see people driving that car all over the roads. If you just ended a longtime relationship, every song you hear seems to be written about love. If you are having a baby, you start to see babies everywhere. Confirmation bias is seeing the world through a filter.

If you keep doing that, you’ll be turning in another wrecked PT Cruiser.” “You said you wanted to drive,” Taylor whispered teasingly as she nibbled at his neck. “Because I’m the man.” “Fine. I’ll stop then, if that’s really what you want . . .” The car careened wildly as it took the next corner. “Fuck it,” Jason groaned. “I’ll buy you a new car.

Barack intrigued me. He was not like anyone I’d dated before, mainly because he seemed so secure. He was openly affectionate. He told me I was beautiful. He made me feel good. To me, he was sort of like a unicorn—unusual to the point of seeming almost unreal. He never talked about material things, like buying a house or a car or even new shoes. His money went largely toward books, which to him were like sacred objects, providing ballast for his mind. He read late into the night, often long after I’d fallen asleep, plowing through history and biographies and Toni Morrison, too. He read several newspapers daily, cover to cover. He kept tabs on the latest book reviews, the American League standings, and what the South Side aldermen were up to. He could speak with equal passion about the Polish elections and which movies Roger Ebert had panned and why.

I’ve lost her. Can you give me any guidance?” – Sundown “On what? A new personality? Car buying? I’m a Wolf, cowboy, not a life counselor.” – Sasha

ARTICLE 85 If a Bro buys a new car, he is required to pop the hood when showing it off to his Bros. COROLLARY: His Bros are required to whistle, even if they have no idea what they’re whistling at.

Are you decent?" Richards asked. "Yes!" she stormed. "isn't that why you picked on me? Because I was defenseless and... decent?"... "If you're so decent, how come you have six thousand New Dollars to buy this fancy car while my little girls dies of flu?

It's 5:22pm you're in the grocery checkout line. Your three-year-old is writhing on the floor, screaming, because you have refused to buy her a Teletubby pinwheel. Your six-year-old is whining, repeatedly, in a voice that could saw through cement, "But mommy, puleeze, puleeze" because you have not bought him the latest "Lunchables," which features, as the four food groups, Cheetos, a Snickers, Cheez Whiz, and Twizzlers. Your teenager, who has not spoken a single word in the past foor days, except, "You've ruined my life," followed by "Everyone else has one," is out in the car, sulking, with the new rap-metal band Piss on the Parentals blasting through the headphones of a Discman. To distract yourself, and to avoid the glares of other shoppers who have already deemed you the worst mother in America, you leaf through People magazine. Inside, Uma thurman gushes "Motherhood is Sexy." Moving on to Good Housekeeping, Vanna White says of her child, "When I hear his cry at six-thirty in the morning, I have a smile on my face, and I'm not an early riser." Another unexpected source of earth-mother wisdom, the newly maternal Pamela Lee, also confides to People, "I just love getting up with him in the middle of the night to feed him or soothe him." Brought back to reality by stereophonic whining, you indeed feel as sexy as Rush Limbaugh in a thong.

What is there to see if I go outside? Don't tell me. I know. I can see other people. I don't want to see other people. They look awful. The men look like slobs and the women look like men. The men have mush faces framed by long hair and the women have big noses, big jaws, big heads, and stick-like bodies. That depresses me. Its no fun to people-watch anymore because there's so little variety in types. You say it's good to get a change of scenery. What scenery? New buildings? New cars? New freeways? New shopping malls? Go to the woods or a park? I saw a tree once. The new ones look the same, which is fine. I even remember what the old ones look like. My memory isn't that short. But it's not worth going to see a squirrel grab a nut, or fish swimming around in a big tank if I must put up with the ugly contemporary human pollution that accompanies each excursion. The squirrel may enliven me and remind me of better vistas but the price in social interaction isn't worth it. If, on my way to visit the squirrel, I encounter a single person who gains stimulation by seeing me, I feel like I have given more than I've received and I get sore. If every time I go somewhere to see a fish swimming, I become someone else's stimulation, I feel shortchanged. I'll buy my own fish and watch it swim. Then, I can watch the fish, the fish can watch me, we can be friends, and nobody else interferes with the interaction, like trying to hear what the fish and I are talking about. I won't have to get dressed a certain way to visit the fish. I needn't dress the way my pride dictates, because who's going to see me? I needn't wear any pants. The fish doesn't care. He doesn't read the tabloids. But, if I go out to see a fish other than my own, I'm right back where I started: entertaining others, which is more depleting than visiting the new fish is entertaining. Maybe I should go to a coffee house. I find no stimulation in watching ordinary people trying to put the make on other uninteresting people. I can fix my own cup of coffee and not have to look at or talk to other people. No matter where I go, I stimulate others, and have been doing so all my life. It used to be I'd sometimes get stimulated back.

I live in New York City. I could never live anywhere else. The events of September 11 forced me to confront the fact that no matter what, I live here and always will. One of my favorite things about New York is that you can pick up the phone and order anything and someone will deliver it to you. Once I lived for a year in another city, and almost every waking hour of my life was spent going to stores, buying things, loading them into the car, bringing them home, unloading them, and carrying them into the house. How anyone gets anything done in these places is a mystery to me.

So sell the Hummer, buy a Dodge, and move into a trailer. (Wulf) Oh, yeah, right. Remember when I traded the Hummer for an Alpha Romeo last year? You burned the car and bought me a new Hummer and threatened to lock me in my room with a hooker if I ever did it again. And as for the perks…Have you bothered to look around this place? We have a heated indoor pool, a theater with surround sound, two cooks, three maids, and a pool guy I get to boss around, not to mention all kinds of other fun toys. I’m not about to leave Disneyland. It’s the only good part in this arrangement. I mean, hell, if my life has to suck there’s no way I’m going to live in the Mini-Winni. Which knowing you, you’d make me park out front anyway with armed guards standing watch in case I get a hangnail. (Chris)

He dreams of buying a new car, but she flatly says, “We can’t afford it.

It’s unfair to see managers buying brand new cars for themselves when the salaries of their workers still remain unpaid! Good leaders are not selfish thinkers!

THERE HAVE ALWAYS BEEN ITINERANTS, drifters, hobos, restless souls. But now, in the second millennium, a new kind of wandering tribe is emerging. People who never imagined being nomads are hitting the road. They’re giving up traditional houses and apartments to live in what some call “wheel estate”—vans, secondhand RVs, school buses, pickup campers, travel trailers, and plain old sedans. They are driving away from the impossible choices that face what used to be the middle class. Decisions like: Would you rather have food or dental work? Pay your mortgage or your electric bill? Make a car payment or buy medicine? Cover rent or student loans? Purchase warm clothes or gas for your commute? For many the answer seemed radical at first. You can’t give yourself a raise, but what about cutting your biggest expense? Trading a stick-and-brick domicile for life on wheels?

I was having dinner…in London…when eventually he got, as the Europeans always do, to the part about “Your country’s never been invaded.” And so I said, “Let me tell you who those bad guys are. They’re us. WE BE BAD. We’re the baddest-assed sons of bitches that ever jogged in Reeboks. We’re three-quarters grizzly bear and two-thirds car wreck and descended from a stock market crash on our mother’s side. You take your Germany, France, and Spain, roll them all together and it wouldn’t give us room to park our cars. We’re the big boys, Jack, the original, giant, economy-sized, new and improved butt kickers of all time. When we snort coke in Houston, people lose their hats in Cap d’Antibes. And we’ve got an American Express card credit limit higher than your piss-ant metric numbers go. You say our country’s never been invaded? You’re right, little buddy. Because I’d like to see the needle-dicked foreigners who’d have the guts to try. We drink napalm to get our hearts started in the morning. A rape and a mugging is our way of saying 'Cheerio.' Hell can’t hold our sock-hops. We walk taller, talk louder, spit further, fuck longer and buy more things than you know the names of. I’d rather be a junkie in a New York City jail than king, queen, and jack of all Europeans. We eat little countries like this for breakfast and shit them out before lunch.

I drive my car to supermarket, The way I take is superhigh, A superlot is where I park it, And Super Suds are what I buy. Supersalesmen sell me tonic - Super-Tone-O, for Relief. The planes I ride are supersonic. In trains, I like the Super Chief. Supercilious men and women Call me superficial - me, Who so superbly learned to swim in Supercolossality. Superphosphate-fed foods feed me; Superservice keeps me new. Who would dare to supersede me, Super-super-superwho?

When your SALARY is RAISED, don't RAISE your PROFILE. Instead, RAISE your INVESTMENT so you depend on PROFIT and instead of SALARY. Don't buy a new CAR. Buy a new TAXI. Don't buy new SHOES to WEAR. Buy SHOES to SELL. SELL and you will EXCEL

Consumerism tells us that in order to be happy we must consume as many products and services as possible. If we feel that something is missing or not quite right, then we probably need to buy a product (a car, new clothes, organic food) or a service (housekeeping, relationship therapy, yoga classes). Every television commercial is another little legend about how consuming some product or service will make life better.

most cherished desires of present-day Westerners are shaped by romantic, nationalist, capitalist and humanist myths that have been around for centuries. Friends giving advice often tell each other, ‘Follow your heart.’ But the heart is a double agent that usually takes its instructions from the dominant myths of the day, and the very recommendation to ‘follow your heart’ was implanted in our minds by a combination of nineteenth-century Romantic myths and twentieth-century consumerist myths. The Coca-Cola Company, for example, has marketed Diet Coke around the world under the slogan ‘Diet Coke. Do what feels good.’ Even what people take to be their most personal desires are usually programmed by the imagined order. Let’s consider, for example, the popular desire to take a holiday abroad. There is nothing natural or obvious about this. A chimpanzee alpha male would never think of using his power in order to go on holiday into the territory of a neighbouring chimpanzee band. The elite of ancient Egypt spent their fortunes building pyramids and having their corpses mummified, but none of them thought of going shopping in Babylon or taking a skiing holiday in Phoenicia. People today spend a great deal of money on holidays abroad because they are true believers in the myths of romantic consumerism. Romanticism tells us that in order to make the most of our human potential we must have as many different experiences as we can. We must open ourselves to a wide spectrum of emotions; we must sample various kinds of relationships; we must try different cuisines; we must learn to appreciate different styles of music. One of the best ways to do all that is to break free from our daily routine, leave behind our familiar setting, and go travelling in distant lands, where we can ‘experience’ the culture, the smells, the tastes and the norms of other people. We hear again and again the romantic myths about ‘how a new experience opened my eyes and changed my life’. Consumerism tells us that in order to be happy we must consume as many products and services as possible. If we feel that something is missing or not quite right, then we probably need to buy a product (a car, new clothes, organic food) or a service (housekeeping, relationship therapy, yoga classes). Every television commercial is another little legend about how consuming some product or service will make life better. 18. The Great Pyramid of Giza. The kind of thing rich people in ancient Egypt did with their money. Romanticism, which encourages variety, meshes perfectly with consumerism. Their marriage has given birth to the infinite ‘market of experiences’, on which the modern tourism industry is founded. The tourism industry does not sell flight tickets and hotel bedrooms. It sells experiences. Paris is not a city, nor India a country – they are both experiences, the consumption of which is supposed to widen our horizons, fulfil our human potential, and make us happier. Consequently, when the relationship between a millionaire and his wife is going through a rocky patch, he takes her on an expensive trip to Paris. The trip is not a reflection of some independent desire, but rather of an ardent belief in the myths of romantic consumerism. A wealthy man in ancient Egypt would never have dreamed of solving a relationship crisis by taking his wife on holiday to Babylon. Instead, he might have built for her the sumptuous tomb she had always wanted. Like the elite of ancient Egypt, most people in most cultures dedicate their lives to building pyramids. Only the names, shapes and sizes of these pyramids change from one culture to the other. They may take the form, for example, of a suburban cottage with a swimming pool and an evergreen lawn, or a gleaming penthouse with an enviable view. Few question the myths that cause us to desire the pyramid in the first place.

one reason to have a Total Money Makeover is to build wealth that allows you to have fun. So have some fun! Taking your family, even the extended ones, on a seven-day cruise, buying large diamonds, or even buying a new car are things you can afford to do when you have millions of dollars. You can afford to do these things because when you do them, your money position is hardly even affected. If you like travel, travel. If you like clothes, buy some. I am releasing you to have some fun with your money, because money is to be enjoyed. That guilt-free enjoyment is one of the three reasons to have a Total Money Makeover.

Whether you buy a new TV, or car, (etc.) or any other “material” thing is often “immaterial” to God.

Everyone prioritizes. Everyone wants new jackets and new shoes and new cars and new houses and new caravans and new mountain cabins and new boats. But I don't. I buy books and records because they say something about what life is about, what it is to be a human here on earth.

Learning to act on intrinsic goals, such as improving relationships or engaging in hobbies you love, rather than on extrinsic goals, such as buying a new car, is what is proven to create true well-being.

One of my favorite things about New York is that you can pick up the phone and order anything and someone will deliver it to you. Once I lived for a year in another city, and almost every waking hour of my life was spent going to stores, buying things, loading them into the car, bringing them home, unloading them, and carrying them into the house. How anyone gets anything done in these places is a mystery to me.

Did you ever get fed up?" I said. "I mean did you ever get scared that everything was going to go lousy unless you did something? I mean do you like school and all that stuff?" "It's a terrific bore." "I mean do you hate it? I know it's a terrific bore, but do you hate it, is what I mean." "Well, I don't exactly hate it. You always have to--" "Well, I hate it. Boy, do I hate it," I said. "But it isn't just that. It's everything. I hate living in New York and all. Taxicabs, and Madison Avenue buses, with the drivers and all always yelling at you to get out at the rear door, and being introduced to phony guys that call the Lunts angels, and going up and down in elevators when you just want to go outside, and guys fitting your pants all the time at Brooks, and people always--" "Don't shout, please," old Sally said. Which was very funny, because I wasn't even shouting. "Take cars," I said. I said it in this very quiet voice. "Take most people, they're crazy about cars. They worry if they get a little scratch on them, and they're always talking about how many miles they get to a gallon, and if they get a brand-new car already they start thinking about trading it in for one that's even newer. I don't even like old cars. I mean they don't even interest me. I'd rather have a goddam horse. A horse is at least human, for God's sake. A horse you can at least--" "I don't know what you're even talking about," old Sally said. "You jump from one--" "You know something?" I said. You're probably the only reason I'm in New York right now, or anywhere. If you weren't around, I'd probably be someplace way the hell off. In the woods or some goddam place. You're the only reason I'm around, practically." "You're sweet," she said. But you could tell she wanted me to change the damn subject. "You ought to go to a boys' school sometime. Try it sometime," I said. "It's full of phonies, and all you do is study so that you can learn enough to be smart enough to be able to buy a goddam Cadillac some day, and you have to keep making believe you give a damn if the football team loses, and all you do is talk about girls and liquor and sex all day, and everybody sticks together in these dirty little goddam cliques. The guys that are on the basketball team stuck together, the Catholics stick together, the guys that play bridge stick together. Even the guys that belong to the goddam Book-of-the-Month Club stick together. If you try to have a little intelligent--" "Now, listen," old Sally said. "Lots of boys get more out of school that that." "I agree! I agree they do, some of them! But that's all I get out of it. See? That's my point. That's exactly my goddamn point," I said. "I don't get hardly anything out of anything. I'm in bad shape. I'm in lousy shape." "You certainly are.

Well… maybe so. This may be the year when we finally come face to face with ourselves; finally just lay back and say it—that we are really just a nation of 220 million used car salesmen with all the money we need to buy guns, and no qualms at all about killing anybody else in the world who tries to make us uncomfortable. The tragedy of all this is that George McGovern, for all his mistakes and all his imprecise talk about “new politics” and “honesty in government,” is one of the few men who’ve run for President of the United States in this century who really understands what a fantastic monument to all the best instincts of the human race this country might have been, if we could have kept it out of the hands of greedy little hustlers like Richard Nixon. McGovern made some stupid mistakes, but in context they seem almost frivolous compared to the things Richard Nixon does every day of his life, on purpose, as a matter of policy and a perfect expression of everything he stands for. Jesus! Where will it end? How low do you have to stoop in this country to be President?

Outside, the illuminated billboards of New Jersey zipped by: ads for auto dealerships where you could buy an impractical race car; injury lawyers you could employ to blame the other drivers once you crashed that race car; casinos where you could gamble away the money you won from the injury lawsuits. The great circle of life.

My problem is while I wasted five minutes of my life getting to know you, my car was towed.” “You sure?” “No. I never have any idea where I park my car. I just leave them everywhere and buy new ones when I can’t find them.

I was brand-new in San Francisco, right out of college, and I thought it was thrilling, a guy buying me a drink. I didn’t think, how tacky, this creep is buying me a drink. I thought, how amazing, I put on lipstick and a short skirt and look what can happen.

you still believe that everything will be okay the moment you find a new girlfriend or boyfriend, get a raise, buy a new house or car, then it is not yet time for yoga. Once you’ve tried all those things and more, and clearly know that none of it will ever be enough—then you are ready. So now, yoga.

Hodges could remember buying his first new car and letting the guy’s post-sales tutorial wash over him—uh-huh, yep, right, gotcha—just anxious to get his new purchase out on the road, to dig the rattle-free ride and inhale that incomparable new-car smell, which to the buyer is the aroma of money well spent.

Everyone and their TV commercial wants you to believe that the key to a good life is a nicer job, or a more rugged car, or a prettier girlfriend, or a hot tub with an inflatable pool for the kids. The world is constantly telling you that the path to a better life is more, more, more—buy more, own more, make more, fuck more, be more. You are constantly bombarded with messages to give a fuck about everything, all the time. Give a fuck about a new TV. Give a fuck about having a better vacation than your coworkers. Give a fuck about buying that new lawn ornament. Give a fuck about having the right kind of selfie stick. Why? My guess: because giving a fuck about more stuff is good for business.

If you think it's funny to make fun of the "used car salesman," you better only buy new and never sell your car. Just sayin.

The new MX-5 is like the new Ford Mondeo and the Subaru Legacy Outback. It is one of those cars that's absolutely brilliant ... and nobody buys it. You never see one on the road.

She was a woman for whom a man would buy a diamond ring or a new car, just to cheer her up.

Romanticism tells us that in order to make the most of our human potential we must have as many different experiences as we can. We must open ourselves to a wide spectrum of emotions; we must sample various kinds of relationships; we must try different cuisines; we must learn to appreciate different styles of music. One of the best ways to do all that is to break free from our daily routine, leave behind our familiar setting, and go travelling in distant lands, where we can ‘experience’ the culture, the smells, the tastes and the norms of other people. We hear again and again the romantic myths about ‘how a new experience opened my eyes and changed my life’. Consumerism tells us that in order to be happy we must consume as many products and services as possible. If we feel that something is missing or not quite right, then we probably need to buy a product (a car, new clothes, organic food) or a service (housekeeping, relationship therapy, yoga classes). Every television commercial is another little legend about how consuming some product or service will make life better. Romanticism, which encourages variety, meshes perfectly with consumerism. Their marriage has given birth to the infinite ‘market of experiences’, on which the modern tourism industry is founded.

What are the true reasons why the purchaser is planning to spend his money on a new car instead of a piano? Because he has decided that he wants the commodity called locomotion more than he wants the commodity called music? Not altogether. He buys a car, because it is at the moment the group custom to buy cars. The modern propagandist therefore sets to work to create circumstances which will modify that custom . . . He will endeavor to develop public acceptance of the idea of a music room in the home. This he may do, for example, by organizing an exhibition of period music rooms designed by well-known decorators who themselves exert an influence on the buying groups . . . Then, in order to create dramatic interest in the exhibit, he stages an event or ceremony. To this ceremony key people, persons known to influence the buying habits of the public, such as a famous violinist, a popular artist, and a society leader, are invited. These key persons affect other groups, lifting the idea of the music room to a place in the public consciousness which it did not have before. The juxtaposition of these leaders, and the idea which they are dramatizing, are then projected to the wider public through various publicity channels . . . The music room will be accepted because it has been made the thing. And the man or woman who has a music room, or has arranged a corner of the parlor as a musical corner, will naturally think of buying a piano. It will come to him as his own idea.

Or consider the fact that after people buy a new car, they often love to read advertisements that speak enthusiastically about the same car that they have just obtained. Those advertisements tend to be comforting because they confirm the wisdom of the decision to purchase that particular car. If you are a member of a particular political party or have strong convictions, you might want support, reinforcement, and ammunition, not criticism.

You'll teach me to drive your car if I let you get in the water?" "Uh, no. I'll teach you how to drive Galen's car if you let me get in the water. You're not touching my car without a license. A real one, not some shiny plastic thing Rachel made between afternoon talk shows." Even if Galen doesn't have insurance, he's got enough in his wallet to buy a new one. I, on the other hand, have just enough in saving to cover my deductible. Her eyes go round. "You'll let me drive his little red one? The combustible?" Why not? I nod. "Yep. The convertible. Deal?" She grabs my hand from the couch to pull us both up. Then she shakes it. "Deal! I'll go get the keys from Rachel.

What I’ve always tried to explain to those artists is that the reason they’re feeling out of whack is because they got too caught up in the celebrating. If you’re an artist, what truly makes you happy isn’t buying new cars or popping bottles. It’s making beautiful music for other people to enjoy. That’s it. You’re going to be your happiest when you’re in the studio writing a song, not when you’re out celebrating how many records that song eventually sold.

Aman thinks he scores high with a woman when he does something very big for her, like buying her a new car or taking her on a vacation. He assumes he scores less when he does something small, like opening the car door, buying her a flower, or giving her a hug. Based on this kind of score keeping, he believes he will fulfill her best by focusing his time, energy, and attention into doing something large for her. This formula, however, doesn’t work because women keep score differently.

I’m not a man, I can’t earn a living, buy new things for my family. I have acne and a small peter. I’m not a man. I don’t like football, boxing and cars. I like to express my feeling. I even like to put an arm around my friend’s shoulder. I’m not a man. I won’t play the role assigned to me- the role created by Madison Avenue, Playboy, Hollywood and Oliver Cromwell, Television does not dictate my behavior. I’m not a man. Once when I shot a squirrel I swore that I would never kill again. I gave up meat. The sight of blood makes me sick. I like flowers. I’m not a man. I went to prison resisting the draft. I do not fight when real men beat me up and call me queer. I dislike violence. I’m not a man. I have never raped a woman. I don’t hate blacks. I do not get emotional when the flag is waved. I do not think I should love America or leave it. I think I should laugh at it. I’m not a man. I have never had the clap. I’m not a man. Playboy is not my favorite magazine. I’m not a man. I cry when I’m unhappy. I’m not a man. I do not feel superior to women I’m not a man. I don’t wear a jockstrap. I’m not a man. I write poetry. I’m not a man. I meditate on peace and love. I’m not a man. I don’t want to destroy you

Remember this study when you are in a negotiation—make your initial request far too high. You have to start somewhere, and your initial decision or calculation greatly influences all the choices that follow, cascading out, each tethered to the anchors set before. Many of the choices you make every day are reruns of past decisions; as if traveling channels dug into a dirt road by a wagon train of selections, you follow the path created by your former self. External anchors, like prices before a sale or ridiculous requests, are obvious and can be avoided. Internal, self-generated anchors, are not so easy to bypass. You visit the same circuit of Web sites every day, eat basically the same few breakfasts. When it comes time to buy new cat food or take your car in for repairs, you have old favorites. Come election time, you pretty much already know who will and will not get your vote. These choices, so predictable—ask yourself what drives them. Are old anchors controlling your current decisions?

In fact, this method – of deliberately seeking out stimulation, excitement, even crisis – is one of our favourite human devices for escaping that sense of ‘a cloud weighing upon us’. A depressed housewife goes and buys herself a new hat. A bored man gets drunk. A discontented teenager steals a car or takes his knuckledusters to a a football match. Generally speaking, the greater a person's potentiality for achievement, the greater his or her objection to that feeling of being ‘cut off from one's rightful resources’.

Trevor got out of the car to hose me off in the garden, made me strip and put on his blazer before getting back into the car, then asked for a blow job in the parking lot of the Poughkeepsie Galleria before he went in to buy me a new outfit. I acquiesced. For him, this was erotic gold.

Is it weird that when I see a cool t shirt or pick up a toothbrush or see a new car I don't think about the product itself? I think about the thousands of people and dollars to make it. I think about how the retailer that took the risk to buy and resell it. Then I work backwards to the store costs, the distributer who got it there, the shipping company that brought it over from China, the factory workers that made it, the people that sourced the materials and the people that harvested the raw materials, and on and on.. . The global economy is amazing. Your $20 t-shirt is a freaking miracle.

we feel that something is missing or not quite right, then we probably need to buy a product (a car, new clothes, organic food) or a service (housekeeping, relationship therapy, yoga classes). Every television commercial is another little legend about how consuming some product or service will make life better.

In a recent speech Walter Reuther told of a visit to the new automatically operated Ford plant in Cleveland. Pointing to the robots, his host asked him, “How are you going to collect union dues from those guys?” The C.I.O. president … returned an equally pertinent question: “And how are you going to get them to buy cars?

This book isn’t about telling you to stop buying lattes. Instead, it’s about being able to actually spend more on the things you love by not spending money on all the knucklehead things you don’t care about. Look, it’s easy to want the best of everything: We want to go out all the time, live in a great apartment, buy new clothes, drive a new car, and travel any time we want. The truth is, you have to prioritize. My friend Jim once called to tell me that he’d gotten a raise at work. On the same day, he moved into a smaller apartment. Why? Because he doesn’t care very much about where he lives, but he loves spending money on camping and biking. That’s called conscious spending. (Learn

Most of us take for granted the ease with which we can fill up our cars, buy a new smartphone or order a cup of Colombian coffee. But underpinning almost all of our consumption is a frenetic international trade in natural resources. And underpinning that trade, from their offices in sleepy towns in Switzerland or New England, are the commodity traders.

Though material pleasures provide a sense of achievement, the feeling is only temporary. Two weeks after buying a car, it is just a car. That bright, shiny new cell phone is exciting for a few days until the next model is released. It’s a never-ending loop of buy and replace, a fake pleasure. If you’re after true fulfilment, I say take a walk in the wilderness.

If you’ve driven new cars all of your life, the term “used vehicle” may conjure up images of a dusty old beater with missing hubcaps and no A/C, dragging a clattering muffler down the boulevard. Yes, such cars exist, but I am not advocating that you buy one. Besides the embarrassment, there are also safety concerns and additional maintenance costs associated with clunkers.

We tend to believe that if we could just change our workplace, get married, finish writing that novel, buy a new car or repay the mortgage, we would be on top of the world. Yet when we get what we desire we don’t seem to be any happier. Buying cars and writing novels do not change our biochemistry. They can startle it for a fleeting moment, but it is soon back to its set point.

The sun rises in a clear sky that moves from black to gray to white to deep, pure crystal blue. One in Georgia packs his things he’s going to take a bus. Four in Mexico walk across scorched earth water in packs on their back. Two in Indiana best friends coming together they pack their best clothes while their parents wait to take them to the airport. One in Canada drives south. Sixty from China in a cargo container sail east. Four in New York pool their cash and buy a car and drop out of school and drive west. Sixteen cars of a passenger train crossing the Mojave only one stop left. One in Miami doesn’t know how she’s going to get there. Three in Montana have a truck none of them have any idea what they’re going to do once they arrive. A plane from Brazil sold out landing at LAX. Six in Chicago dreaming on shared stages they rented a van they’ll see if any of them can make it. Two from Arizona hitchhiking. Four more just crossed in Texas walking. Another one in Ohio with a motorcycle and a dream. All of them with their dreams. It calls to them and they believe it and they cannot say no to it, they cannot say no. It calls to them. It calls. Calls.

The bank wanted me to sell those customers that debt, because the system needs you to buy that new car, that holiday to Barbados, that latest iPhone or that new extension you’ve always been dreaming off. The banks are happy to let you do it with their high interest credit products, and they want me to be the guy that sells the idea to you. I was serving the machine that was enslaving me.

a person who is free to make a $20,000 purchase of a car as a customer, might not be free to buy an office chair for $500 as an employee. Little wonder that big companies grow more slowly than small ones (firms whose chief executives attend the annual World Economic Forum schmooze-fest in Davos tend to underperform the stock market), and big public bodies have worse reputations than small ones.

Boy meets girl. Girl meets shoes. Shoes meet shoes. Boy empties basement. Shoes fill basement. Boy empties wardrobe. Shoes fill wardrobe. Girl goes into guest room and comes back out of walk-in closet. Boy and girl have baby. Girl meets baby shoes. Boy meets a more “practical” car. Girl meets shopping mall. Boy puts down foot. Girl is forbidden to buy new shoes before girl throws out old shoes. Girl throws out boy’s shoes.

But that evening, driving back to the plant in the little underground train, I firmly believed my bad luck was over. One of the cars I had admired that morning took me back to the city. Fortunately some shops were still open here and there; I could buy myself a new suit. For Teresa I bought a nice summer dress with red stripes, which reminded me of the one in which I had seen her for the first time. It fitted to perfection – I knew her measurements. She had shared many hours with me, mainly bitter ones. We went out for dinner; it was one of the days one never forgets. Quite soon the happenings in Zapparoni's garden began to fade in my memory. There is much that is illusory in techniques. But I never forgot Teresa's words, and her smile when she spoke. Now she was happy about me. This smile was more powerful than all the automatons – it was a ray of reality.

What are the true reasons why the purchaser is planning to spend his money on a new car instead of a piano? Because he has decided that he wants the commodity called locomotion more than he wants the commodity called music? Not altogether. He buys a car, because it is at the moment the group custom to buy cars. The modern propagandist therefore sets to work to create circumstances which will modify that custom. He appeals perhaps to the home instinct which is fundamental. He will endeavor to develop public acceptance of the idea of a music room in the home. This he may do, for example, by organizing an exhibition . . . key people, persons known to influence the buying habits of the public, such as a famous violinist, a popular artist, and a society leader, are invited. These key persons affect other groups, lifting the idea of the music room to a place in the public consciousness which it did not have before. The juxtaposition of these leaders, and the idea which they are dramatizing, are then projected to the wider public through various publicity channels . . . The music room will be accepted because it has been made the thing. And the man or woman who has a music room, or has arranged a corner of the parlor as a musical corner, will naturally think of buying a piano. It will come to him as his own idea.

Yet even that equality within the American middle classes had started to erode. The new models of car, for example, were categorised by rank and status. For those starting out there was the Chevrolet, next came the Pontiacs, Oldsmobiles and Buicks, while the seriously rich drove Cadillacs. Not only that; buying and consuming were increasingly a social norm. You had to drive a new Pontiac, and by 1959 anyone still riding around in a 1956 model was

executive and nonexecutive, every day. Yet few people are even aware of it. When asked whether making decisions would deplete their willpower and make them vulnerable to temptation, most people say no. They don’t realize that decision fatigue helps explain why ordinarily sensible people get angry at their colleagues and families, splurge on clothes, buy junk food at the supermarket, and can’t resist the car dealer’s offer to rustproof their new sedan.

Your Parents’ Marriage: An Introduction Boy meets girl. Girl meets shoes. Shoes meet shoes. Boy empties basement. Shoes fill basement. Boy empties wardrobe. Shoes fill wardrobe. Girl goes into guest room and comes back out of walk-in closet. Boy and girl have baby. Girl meets baby shoes. Boy meets a more ‘practical’ car. Girl meets shopping mall. Boy puts down foot. Girl is forbidden to buy new shoes before girl throws out old shoes. Girl throws out boy’s shoes.

One day, The road came. The road brought with it beer and cigarettes. The road brought Coca-Cola and disposable razors. The road brought all the wonderful things that we westerners know and hold close. But where did the road go? A few of the younger men decided to find out. They rode a buffalo cart along the road until they came to a town and then a train station. They hid in a bunch of rice sacks and took the train to the city, to the lights, to the jobs. There was this thing called money, with it you could buy stuff. You could gamble, drink, and be merry. After a period of two years, one of the young men returned to the village driving a new car. He showed the villagers all the beautiful things that he had bought. He said that there was work for everyone in the cities. He took another young man and two young women with him. They were pretty in a rural way and very hungry for money. Money was good. They liked it. It was a great adventure.

Lane,” it said curtly. “I was afraid you were still out of the country,” Cecily said with relief. “Are you all right?” “A few new scars,” he said, with lightness in his tone. “How about a pizza? I’ll pic you up…” “I’m in South Dakota.” “What?” “It’s a long story. Leta has a comfortable sofa. Can you come out here right away?” There was a pause. “If you miss me that much, maybe we’d better get married,” he pointed out. “I’m not marrying a man who shoots people for a living,” she replied with a girn. “I only shoot bad people,” he protested. “Besides…I know what a foramen magnum is.” “Darling!” she exclaimed theatrically. “Get the license!” He chuckled. “That’ll be the day, when you take me on. What sort of mischief are you up to, Cecily?” “No mischief. Just an artifact-buying trip. But I need you.” “In that case, I’m on the way. I’ll rent a car at the airport. See you soon.” He hung up. “You’re not going to marry Colby Lane,” Leta said like a disapproving parent. “But he knows what a foramen magnum is,” she said teasingly. “A who?” “It’s the large opening at the back of the skull,” Cecily said. “Gory stuff.” “Not to an archaeologist,” Cecily said. “Did you know that we can identify at least one race by the dentition of a skull? Native Americans are mongoloid and they have shovel-shaped incisors.” This caused Leta to feel her teeth and ask more questions, which kept her from thinking too much about Colby’s mock proposal.

People disappear every day. The man standing in line at Starbucks, buying his last cup of coffee before he gets in his car and drives into a new life, leaving behind family who will always wonder what happened. Or the woman sitting in the lat row of a Greyhound bus, staring out the window as the wind blows strands of hair across her face, wiping away a history to heavy to carry. You might be shoulder to shoulder with someone living their last moments as themselves and never know it.

There are only two ways to make it in big-time politics today: One is to come on like a mean dinosaur, with a high-powered machine that scares the shit out of your entrenched opposition (like Daley or Nixon)... and the other is to tap the massive, frustrated energies of a mainly young, disillusioned electorate that has long since abandoned the idea that we all have a _duty_ to vote. This is like being told you have a _duty_ to buy a new car, but you have to choose immediately between a Ford and a Chevy.

We grossly overestimate the length of the effect of misfortune on our lives. You think that the loss of your fortune or current position will be devastating, but you are probably wrong. More likely, you will adapt to anything, as you probably did after past misfortunes. You may feel a sting, but it will not be as bad as you expect. This kind of misprediction may have a purpose: to motivate us to perform important acts (like buying new cars or getting rich) and to prevent us from taking certain unnecessary risks. And it is part of a more general problem: we humans are supposed to fool ourselves a little bit here and there. According to Trivers’s theory of self-deception, this is supposed to orient us favorably toward the future. But self-deception is not a desirable feature outside of its natural domain. It prevents us from taking some unnecessary risks—but we saw in Chapter 6 how it does not as readily cover a spate of modern risks that we do not fear because they are not vivid, such as investment risks, environmental dangers, or long-term security.

One thing is certain, we all translate our own ideas of happiness into form. It happens when you buy a car. It happens when a CEO contemplates the form of a new skyscraper headquarters, or when a master architect lays out a grand scheme for social housing. It happens when planners, politicians and community boards wrestle over roads, planning regulations and monuments. It is impossible to seperate the life and design of a city from the attempt to understand happiness, to experience it, and to build it for society. The search shapes cities, and cities shape the search in return.

That was the real difference, Ferguson concluded. Not too little money or too much money, not what a person did or failed to do, not buying a larger house or a more expensive car, but ambition. That explained why Brownstein and Solomon managed to float through their lives in relative peace—because they weren’t tormented by the curse of ambition. By contrast, his father and Uncle Don were consumed by their ambitions, which paradoxically made their worlds smaller and less comfortable than those who weren’t afflicted by the curse, for ambition meant never being satisfied, to be always hungering for something more, constantly pushing forward because no success could ever be big enough to quell the need for new and even bigger successes, the compulsion to turn one store into two stores, then two stores into three stores, to be talking now about building a fourth store and even a fifth store, just as one book was merely a step on the way to another book, a lifetime of more and more books, which required the same concentration and singleness of purpose that a businessman needed in order to become rich. Alexander the Great conquers the world, and then what? He builds a rocket ship and invades Mars.

Compare two commitments that will change some aspects of your life: buying a comfortable new car and joining a group that meets weekly, perhaps a poker or book club. Both experiences will be novel and exciting at the start. The crucial difference is that you will eventually pay little attention to the car as you drive it, but you will always attend to the social interaction to which you committed yourself. By WYSIATI (it's an acronym explained at the beginning of the book to explain how we only take into account minimal information of the type that we can most readily access e.g. how we're feeling right at this moment to answer how we feel about our lives in general) you are likely to exaggerate the long-term benefits of the car, but you are not likely to make the same mistake for a social gathering or for inherently attention-demanding activities such as playing tennis or learning to play the cello. The focusing illusion (your focus on something makes it feel more important than it actually is at that moment in time when you're focussing on it) creates a bias in favour of goods and experiences that are initially exciting, even if they will eventually lose their appeal. Time is neglected, causing experiences that will retain their attention value in the long term to be appreciated less than they deserve to be.

I squeal, doing a happy dance. ”Wow, that was easier than I thought,” I said, smiling. “But I want to confirm that I'm paying for my new car when I decide to get one, and the swimming pool when it’s put in.” “We’ll figure it out.” “Hell no!” I said, rolling him to his back. I was looking down on him, making sure I had his full attention. “I will pay for that stuff, Asher, or I’ll buy you a gift every week, and I will make sure they are extravagant and expensive. Trust me, you don’t want to test me. I'm thinking along the lines of a unicorn.” “You don’t get it. This is my land, my house. I pay for the pool. And I hope to God that you know that unicorns aren’t real.

Today, do the exact opposite of what you normally do. And look forward to seeing what happens as a result. Change means changing your ways—only by so doing can you have new experiences that may surprise you. Make a break with your habits, test yourself, expand your horizons! If you usually hold the phone in your right hand, use your left. Do your shopping in a different supermarket and buy different brands, take the bus instead of the car, be particularly friendly to people who usually irritate you. If you eat out, order food you don’t usually eat. Experience the world around you as something completely new, as though you were a different person and not yourself. Enjoy!

if consumer demand should increase for the goods or services of any private business, the private firm is delighted; it woos and welcomes the new business and expands its operations eagerly to fill the new orders. Government, in contrast, generally meets this situation by sourly urging or even ordering consumers to “buy” less, and allows shortages to develop, along with deterioration in the quality of its service. Thus, the increased consumer use of government streets in the cities is met by aggravated traffic congestion and by continuing denunciations and threats against people who drive their own cars. The New York City administration, for example, is continually threatening to outlaw the use of private cars in Manhattan, where congestion has been most troublesome. It is only government, of course, that would ever think of bludgeoning consumers in this way; it is only government that has the audacity to “solve” traffic congestion by forcing private cars (or trucks or taxis or whatever) off the road. According to this principle, of course, the “ideal” solution to traffic congestion is simply to outlaw all vehicles! But this sort of attitude toward the consumer is not confined to traffic on the streets. New York City, for example, has suffered periodically from a water “shortage.” Here is a situation where, for many years, the city government has had a compulsory monopoly of the supply of water to its citizens. Failing to supply enough water, and failing to price that water in such a way as to clear the market, to equate supply and demand (which private enterprise does automatically), New York’s response to water shortages has always been to blame not itself, but the consumer, whose sin has been to use “too much” water. The city administration could only react by outlawing the sprinkling of lawns, restricting use of water, and demanding that people drink less water. In this way, government transfers its own failings to the scapegoat user, who is threatened and bludgeoned instead of being served well and efficiently. There has been similar response by government to the ever-accelerating crime problem in New York City. Instead of providing efficient police protection, the city’s reaction has been to force the innocent citizen to stay out of crime-prone areas. Thus, after Central Park in Manhattan became a notorious center for muggings and other crime in the night hours, New York City’s “solution” to the problem was to impose a curfew, banning use of the park in those hours. In short, if an innocent citizen wants to stay in Central Park at night, it is he who is arrested for disobeying the curfew; it is, of course, easier to arrest him than to rid the park of crime. In short, while the long-held motto of private enterprise is that “the customer is always right,” the implicit maxim of government operation is that the customer is always to be blamed.

If you buy a secondhand Fiat for $2,000, you are likely to complain about it to anyone willing to listen to you. But if you buy a brand-new Ferrari for $200,000, you will sing its praises far and wide, not because it is such a good car but because you have paid so much money for it that you have to believe it is the most wonderful thing in the world. Even in romance, any aspiring Romeo or Werther knows that without sacrifice, there is no true love. The sacrifice is not just a way to convince your lover that you are serious; it is also a way to convince yourself that you are really in love. Why do you think women ask their lovers for diamond rings? Once the lover makes such a huge financial sacrifice, he must convince himself that it was for a worthy cause.

In games, the thing that matters most is the order of things. The game has an algorithm, but the player also must create a play algorithm in order to win. There is an order to any victory. There is an optimal way to play any game. Sam, in the silent months after Anna’s death, would obsessively replay this scene in his head. If she doesn’t take the job on Press That Button! and if Anna can’t afford to buy the new car. If Anna buys the new car but drives directly home after dinner. If the first Anna Lee doesn’t jump from that building and if Anna never comes to Los Angeles. If Anna doesn’t stop driving after she hits the coyote. If Anna finds the emergency lights. If Anna never sleeps with George. If Sam is never born. There are, he determines, infinite ways his mother doesn’t die that night and only one way she does.

man unable to see anything but the thoughts inside his own head, a man who was there but not there, gone. That was the real difference, Ferguson concluded. Not too little money or too much money, not what a person did or failed to do, not buying a larger house or a more expensive car, but ambition. That explained why Brownstein and Solomon managed to float through their lives in relative peace—because they weren’t tormented by the curse of ambition. By contrast, his father and Uncle Don were consumed by their ambitions, which paradoxically made their worlds smaller and less comfortable than those who weren’t afflicted by the curse, for ambition meant never being satisfied, to be always hungering for something more, constantly pushing forward because no success could ever be big enough to quell the need for new and even bigger successes,

Nope.' He grabs my hand and places it over his heart. 'I already know the truth. We’re dating.' His eyebrows waggle. 'Exclusively.' 'Gross.' 'Do you want to wear my letterman’s jacket?' 'I’m going to vomit.' '“Should I buy you a corsage?' 'Seriously. Gagging.' 'Okay, no corsage.' He laughs. 'Just the matching tattoos, then?' 'Seriously.' I fight the urge to stomp my foot. 'Let it go, Parker. Let it go.' 'Hey, Elsa, don’t quote Frozen to me unless you’re prepared to listen to the entire soundtrack in my car on the way to Seaport.' I stare up at him. 'I’m not sure whether I should be disturbed or turned on by the fact that you know all the words to Let It Go.' He grins. 'Definitely turned on.' 'Downloaded in your iTunes library, no doubt.' I shake my head. 'This is nearly as disturbing as the time I learned the song A Whole New World from Aladdin is a metaphor for mind-blowing sex.' 'I’m sorry, what?' 'I can open your eyes? Lead you wonder by wonder? Over, sideways, and under?' I snort. 'Come on. That’s basically soft-core porn.' 'Thank you, Zoe, for ruining a beloved Disney classic for me.' 'Anytime.' 'For the record…' He trails off. I wince, anticipating the worst. 'What?' 'I’ll take you on my magic carpet ride any time you want, snookums.' 'Pass.' 'So, that’s a no on rubbing my lamp then?' 'You know, I think I’ll just find my own way to Nate’s…' I turn and start walking to the elevator. 'Oh, come on.' Parker twines his fingers with mine and pushes the call button, humming under his breath. 'I’m a genie in a bottle, baby, gotta rub—' 'AH!' I stare at him in horror as the elevator arrives. 'So help me god if you start singing vintage Christina Aguilera lyrics right now, I will murder you with my bare hands.

She did occasionally criticise my priorities, how could I buy three new LPs one Friday afternoon when I was walking around in shoes with the sole flapping off? They’re just material goods, I responded, objects, while music was completely different. This was the mind, for Christ’s sake. This is what we need, really, and I do mean really, and it’s important to prioritise it. Everyone prioritises. Everyone wants new jackets and new shoes and new cars and new houses and new caravans and new mountain cabins and new boats. But I don’t. I buy books and records because they say something about what life is about, what it is to be a human here on earth. Do you understand? ‘Yes, you’re probably right, in a way. But isn’t it terribly impractical to walk around with your soles coming off? And it doesn’t look very nice, either, does it.’ ‘What do you want me to do? I haven’t got any money. I prioritised music on this occasion.

Everyone and their TV commercial wants you to believe that the key to a good life is a nicer job, or a more rugged car, or a prettier girlfriend, or a hot tub with an inflatable pool for the kids. The world is constantly telling you that the path to a better life is more, more, more—buy more, own more, make more, fuck more, be more. You are constantly bombarded with messages to give a fuck about everything, all the time. Give a fuck about a new TV. Give a fuck about having a better vacation than your coworkers. Give a fuck about buying that new lawn ornament. Give a fuck about having the right kind of selfie stick. Why? My guess: because giving a fuck about more stuff is good for business. And while there’s nothing wrong with good business, the problem is that giving too many fucks is bad for your mental health. It causes you to become overly attached to the superficial and fake, to dedicate your life to chasing a mirage of happiness and satisfaction. The key to a good life is not giving a fuck about more; it’s giving a fuck about less, giving a fuck about only what is true and immediate and important.

To the untrained eye, the Wall Street people who rode from the Connecticut suburbs to Grand Central were an undifferentiated mass, but within that mass Danny noted many small and important distinctions. If they were on their BlackBerrys, they were probably hedge fund guys, checking their profits and losses in the Asian markets. If they slept on the train they were probably sell-side people—brokers, who had no skin in the game. Anyone carrying a briefcase or a bag was probably not employed on the sell side, as the only reason you’d carry a bag was to haul around brokerage research, and the brokers didn’t read their own reports—at least not in their spare time. Anyone carrying a copy of the New York Times was probably a lawyer or a back-office person or someone who worked in the financial markets without actually being in the markets. Their clothes told you a lot, too. The guys who ran money dressed as if they were going to a Yankees game. Their financial performance was supposed to be all that mattered about them, and so it caused suspicion if they dressed too well. If you saw a buy-side guy in a suit, it usually meant that he was in trouble, or scheduled to meet with someone who had given him money, or both. Beyond that, it was hard to tell much about a buy-side person from what he was wearing. The sell side, on the other hand, might as well have been wearing their business cards: The guy in the blazer and khakis was a broker at a second-tier firm; the guy in the three-thousand-dollar suit and the hair just so was an investment banker at J.P. Morgan or someplace like that. Danny could guess where people worked by where they sat on the train. The Goldman Sachs, Deutsche Bank, and Merrill Lynch people, who were headed downtown, edged to the front—though when Danny thought about it, few Goldman people actually rode the train anymore. They all had private cars. Hedge fund guys such as himself worked uptown and so exited Grand Central to the north, where taxis appeared haphazardly and out of nowhere to meet them, like farm trout rising to corn kernels. The Lehman and Bear Stearns people used to head for the same exit as he did, but they were done. One reason why, on September 18, 2008, there weren’t nearly as many people on the northeast corner of Forty-seventh Street and Madison Avenue at 6:40 in the morning as there had been on September 18, 2007.

I think it would be true to say that every boy in the school hated and feared her. Yet we all fawned on her in the most abject way, and the top layer of our feelings towards her was a sort of guilt-stricken loyalty. Bingo, although the discipline of the school depended more on her than on Sim, hardly pretended to dispense justice. She was frankly capricious. An act which might get you a caning one day, might next day be laughed off as a boyish prank, or even commended because it “showed you had guts.” There were days when everyone cowered before those deepset, accusing eyes, and there were days when she was like a flirtatious queen surrounded by courtier-lovers, laughing and joking, scattering largesse, or the promise of largesse (“And if you win the Harrow History Prize I’ll give you a new case for your camera!”), and occasionally even packing three or four favoured boys into her Ford car and carrying them off to a teashop in town, where they were allowed to buy coffee and cakes. Bingo was inextricably mixed up in my mind with Queen Elizabeth, whose relations with Leicester and Essex and Raleigh were intelligible to me from a very early age. A word we all constantly used in speaking of Bingo was “favour.

New Rule: Conservatives have to stop complaining about Hollywood values. It's Oscar time again, which means two things: (1) I've got to get waxed, and (2) talk-radio hosts and conservative columnists will trot out their annual complaints about Hollywood: We're too liberal; we're out of touch with the Heartland; our facial muscles have been deadened with chicken botulism; and we make them feel fat. To these people, I say: Shut up and eat your popcorn. And stop bitching about one of the few American products--movies---that people all over the world still want to buy. Last year, Hollywood set a new box-office record: $16 billion worldwide. Not bad for a bunch of socialists. You never see Hollywood begging Washington for a handout, like corn farmers, or the auto industry, or the entire state of Alaska. What makes it even more inappropriate for conservatives to slam Hollywood is that they more than anybody lose their shit over any D-lister who leans right to the point that they actually run them for office. Sony Bono? Fred Thompson? And let'snot forget that the modern conservative messiah is a guy who costarred with a chimp. That's right, Dick Cheney. I'm not trying to say that when celebrities are conservative they're almost always lame, but if Stephen Baldwin killed himself and Bo Derrick with a car bomb, the headline the next day would be "Two Die in Car Bombing." The truth is that the vast majority of Hollywood talent is liberal, because most stars adhere to an ideology that jibes with their core principles of taking drugs and getting laid. The liebral stars that the right is always demonizing--Sean Penn and Michael Moore, Barbra Streisand and Alec Baldwin and Tim Robbins, and all the other members of my biweekly cocaine orgy--they're just people with opinions. None of them hold elective office, and liberals aren't begging them to run. Because we live in the real world, where actors do acting, and politicians do...nothing. We progressives love our stars, but we know better than to elect them. We make the movies here, so we know a well-kept trade secret: The people on that screen are only pretending to be geniuses, astronauts, and cowboys. So please don't hat eon us. And please don't ruin the Oscars. Because honestly, we're just like you: We work hard all year long, and the Oscars are really just our prom night. The tuxedos are scratchy, the limousines are rented, and we go home with eighteen-year-old girls.

Well, I hate it. Boy, do I hate it,” I said. “But it isn’t just that. It’s everything. I hate living in New York and all. Taxicabs, and Madison Avenue buses, with the drivers and all always yelling at you to get out at the rear door, and being introduced to phony guys that call the Lunts angels, and going up and down in elevators when you just want to go outside, and guys fitting your pants all the time at Brooks, and people always—” “Don’t shout, please,” old Sally said. Which was very funny, because I wasn’t even shouting. “Take cars,” I said. I said it in this very quiet voice. “Take most people, they’re crazy about cars. They worry if they get a little scratch on them, and they’re always talking about how many miles they get to a gallon, and if they get a brand-new car already they start thinking about trading it in for one that’s even newer. I don’t even like old cars. I mean they don’t even interest me. I’d rather have a goddam horse. A horse is at least human, for God’s sake. A horse you can at least—” “I don’t know what you’re even talking about,” old Sally said. “You jump from one—” “You know something?” I said. “You’re probably the only reason I’m in New York right now, or anywhere. If you weren’t around, I’d probably be someplace way the hell off. In the woods or some goddam place. You’re the only reason I’m around, practically.” “You’re sweet,” she said. But you could tell she wanted me to change the damn subject. “You ought to go to a boys’ school sometime. Try it sometime,” I said. “It’s full of phonies, and all you do is study so that you can learn enough to be smart enough to be able to buy a goddam Cadillac some day, and you have to keep making believe you give a damn if the football team loses, and all you do is talk about girls and liquor and sex all day, and everybody sticks together in these dirty little goddam cliques. The guys that are on the basketball team stick together, the Catholics stick together, the goddam intellectuals stick together, the guys that play bridge stick together. Even the guys that belong to the goddam Book-of-the-Month Club stick together. If you try to have a little intelligent—” “Now, listen,” old Sally said. “Lots of boys get more out of school than that.” “I agree! I agree they do, some of them! But that’s all I get out of it. See? That’s my point. That’s exactly my goddam point,” I said. “I don’t get hardly anything out of anything. I’m in bad shape. I’m in lousy shape.” “You certainly are.

[…] if sophistication is the ability to put a smile on one's existential desperation, then the fear of a glossy sheen is actually the fear that surface equals depth. *** […] we wake up, we do something—anything—we go to sleep, and we repeat it about 22,000 more times, and then we die. *** Part of our new boredom is that our brain doesn't have any downtime. Even the smallest amount of time not being engaged creates a spooky sensatino that maybe you're on the wrong track. Reboot your computer and sit there waiting for it to do its thing, and within seventeen seconds you experience a small existential implosion when you remember that fifteen years ago life was nothing but this kind of moment. Gosh, mabe I'll read a book. Or go for a walk. Sorry. Probably not going to happen. Hey, is that the new trailer for Ex Machina? *** In the 1990s there was that expression, "Get a life!" You used to say it to people who were overly fixating on some sort of minutia or detail or thought thread, and by saying, "Get a life," you were trying to snap them out of their obsession and get them to join the rest of us who are still out in the world, taking walks and contemplating trees and birds. The expression made sense at the time, but it's been years since I've heard anyone use it anywhere. What did it mean then, "getting a life"? Did we all get one? Or maybe we've all not got lives anymore, and calling attention to one person without a life would put the spotlight on all of humanity and our now full-time pursuit of minutia, details and tangential idea threads. *** I don't buy lottery tickets because they spook me. If you buy a one-in-fifty-million chance to win a cash jackpoint, you're simultaneously tempting fate and adding all sorts of other bonus probabilities to your plance of existence: car crashes, random shootings, being struck by a meteorite. Why open a door that didn't need opening? *** I read something last week and it made sense to me: people want other people to do well in life but not too well. I've never won a raffle or prize or lottery draw, and I can't help but wonder how it must feel. One moment you're just plain old you, and then whaam, you're a winner and now everyone hates you and wants your money. It must be bittersweet. You hear all those stories about how big lottery winners' lives are ruined by winning, but that's not an urban legend. It's pretty much the norm. Be careful what you wish for and, while you're doing so, be sure to use the numbers between thirty-two and forty-nine.

Nobody is ever made happy by winning the lottery, buying a house, getting a promotion or even finding true love. People are made happy by one thing and one thing only – pleasant sensations in their bodies. A person who just won the lottery or found new love and jumps from joy is not really reacting to the money or the lover. She is reacting to various hormones coursing through her bloodstream and to the storm of electric signals flashing between different parts of her brain. Unfortunately for all hopes of creating heaven on earth, our internal biochemical system seems to be programmed to keep happiness levels relatively constant. There's no natural selection for happiness as such - a happy hermit's genetic line will go extinct as the genes of a pair of anxious parents get carried on to the next generation. Happiness and misery play a role in evolution only to the extent that they encourage or discourage survival and reproduction. Perhaps it's not surprising, then, that evolution has moulded us to be neither too miserable nor too happy. It enables us to enjoy a momentary rush of pleasant sensations, but these never last for ever. Sooner of later they subside and give place to unpleasant sensations. (...) Some scholars compare human biochemistry to an air-conditioning system that keeps the temperature constant, come heatwave or snowstorm. Events might momentarily change the temperature, but the air-conditioning system always returns the temperature to the same set point. Some air-conditioning systems are set at twenty-five degrees Celsius. Others are set at twenty degrees. Human happiness conditioning systems also differ from person to person. On a scale from one to ten, some people are born with a cheerful biochemical system that allows their mood to swing between levels six and ten, stabilising with time at eight. Such a person is quite happy even if she lives in an alienating big city, loses all her money in a stock-exchange crash and is diagnosed with diabetes. Other people are cursed with a gloomy biochemistry that swings between three and seven and stabilises at five. Such an unhappy person remains depressed even if she enjoys the support of a tight-knit community, wins millions in the lottery and is as healthy as an Olympic athlete (...) incapable of experiencing anything beyond level seven happiness. Her brain is simply not built for exhilaration, come what may. (...) Buying cars and writing novels do not change our biochemistry. They can startle it for a fleeting moment, but it is soon back to the set point.

I left Brookstone and went to the Pottery Barn. When I was a kid and everything inside our house was familiar, cheap, and ruined, walking into the Pottery Barn was like entering heaven. If they really wanted people to enjoy church, I thought back then, they should make everything in church look and smell like the Pottery Barn. My dream was to surround myself one day with everything in the store, with the wicker baskets and scented candles, the brushed-silver picture frames. But that was a long time ago. I had already gone through a period of buying everything there was to buy at the Pottery Barn and decorating my apartment like a Pottery Barn outlet, and then getting rid of it all during a massive upgrade. Now everything at the Pottery Barn looked ersatz and mass-produced. To buy any of it now would be to regress in aspiration and selfhood. I didn’t want to buy anything at the Pottery Barn so much as I wanted to recapture the feeling of wanting to buy everything from the Pottery Barn. Something similar happened at the music store. I should try to find some new music, I thought, because there was a time when new music could lift me out of a funk like nothing else. But I wasn’t past the Bs when I saw the only thing I really cared to buy. It was the Beatles’ Rubber Soul, which had been released in 1965. I already owned Rubber Soul. I had owned Rubber Soul on vinyl, then on cassette, and now on CD, and of course on my iPod, iPod mini, and iPhone. If I wanted to, I could have pulled out my iPhone and played Rubber Soul from start to finish right there, on speaker, for the sake of the whole store. But that wasn’t what I wanted. I wanted to buy Rubber Soul for the first time all over again. I wanted to return the needle from the run-out groove to the opening chords of “Drive My Car” and make everything new again. That wasn’t going to happen. But, I thought, I could buy it for somebody else. I could buy somebody else the new experience of listening to Rubber Soul for the first time. So I took the CD up to the register and paid for it and, walking out, felt renewed and excited. But the first kid I offered it to, a rotund teenager in a wheelchair looking longingly into a GameStop window, declined on the principle that he would rather have cash. A couple of other kids didn’t have CD players. I ended up leaving Rubber Soul on a bench beside a decommissioned ashtray where someone had discarded an unhealthy gob of human hair. I wandered, as everyone in the mall sooner or later does, into the Best Friends Pet Store. Many best friends—impossibly small beagles and corgis and German shepherds—were locked away for display in white cages where they spent their days dozing with depression, stirring only long enough to ponder the psychic hurdles of licking their paws. Could there be anything better to lift your spirits than a new puppy?

Images of people in the Middle East dressing like Westerners, spending like Westerners, that is what the voters watching TV here at home want to see. That is a visible sign that we really are winning the war of ideas—the struggle between consumption and economic growth, and religious tradition and economic stagnation. I thought, why are those children coming onto the streets more and more often? It’s not anything we have done, is it? It’s not any speeches we have made, or countries we have invaded, or new constitutions we have written, or sweets we have handed out to children, or football matches between soldiers and the locals. It’s because they, too, watch TV. They watch TV and see how we live here in the West. They see children their own age driving sports cars. They see teenagers like them, instead of living in monastic frustration until someone arranges their marriages, going out with lots of different girls, or boys. They see them in bed with lots of different girls and boys. They watch them in noisy bars, bottles of lager upended over their mouths, getting happy, enjoying the privilege of getting drunk. They watch them roaring out support or abuse at football matches. They see them getting on and off planes, flying from here to there without restriction and without fear, going on endless holidays, shopping, lying in the sun. Especially, they see them shopping: buying clothes and PlayStations, buying iPods, video phones, laptops, watches, digital cameras, shoes, trainers, baseball caps. Spending money, of which there is always an unlimited supply, in bars and restaurants, hotels and cinemas. These children of the West are always spending. They are always restless, happy and with unlimited access to cash. I realised, with a flash of insight, that this was what was bringing these Middle Eastern children out on the streets. I realised that they just wanted to be like us. Those children don’t want to have to go to the mosque five times a day when they could be hanging out with their friends by a bus shelter, by a phone booth or in a bar. They don’t want their families to tell them who they can and can’t marry. They might very well not want to marry at all and just have a series of partners. I mean, that’s what a lot of people do. It is no secret, after that serial in the Daily Mail, that that is what I do. I don’t necessarily need the commitment. Why should they not have the same choices as me? They want the freedom to fly off for their holidays on easy Jet. I know some will say that what a lot of them want is just one square meal a day or the chance of a drink of clean water, but on the whole the poor aren’t the ones on the street and would not be my target audience. They aren’t going to change anything, otherwise why are they so poor? The ones who come out on the streets are the ones who have TVs. They’ve seen how we live, and they want to spend.

On the train I had a lot of time to think. I thought how in the thirty years of my life I had seldom gotten on a train in America without being conscious of my color. In the South, there are Jim Crow cars and Negroes must ride separate from the whites, usually in a filthy antiquated coach next to the engine, getting all the smoke and bumps and dirt. In the South, we cannot buy sleeping car tickets. Such comforts are only for white folks. And in the North where segregated travel is not the law, colored people have, nevertheless, many difficulties. In auto buses they must take the seats in the rear, over the wheels. On the boats they must occupy the worst cabins. The ticket agents always say that all other accommodations are sold. On trains, if one sits down by a white person, the white person will sometimes get up, flinging back an insult at the Negro who has dared to take a seat beside him. Thus it is that in America, if you are yellow, brown, or black, you can never travel anywhere without being reminded of your color, and oft-times suffering great inconveniences. I sat in the comfortable sleeping car on my first day out of Moscow and remembered many things about trips I had taken in America. I remembered how, once as a youngster going alone to see my father who was working in Mexico, I went into the dining car of the train to eat. I sat down at a table with a white man. The man looked at me and said, "You're a nigger, ain't you?" and left the table. It was beneath his dignity to eat with a Negro child. At St. Louis I went onto the station platform to buy a glass of milk. The clerk behind the counter said, “We don't serve niggers," and refused to sell me anything. As I grew older I learned to expect this often when traveling. So when I went South to lecture on my poetry at Negro universities, I carried my own food because I knew I could not go into the dining cars. Once from Washington to New Orleans, I lived all the way on the train on cold food. I remembered this miserable trip as I sat eating a hot dinner on the diner of the Moscow-Tashkent express. Traveling South from New York, at Washington, the capital of our country, the official Jim Crow begins. There the conductor comes through the train and, if you are a Negro, touches you on the shoulder and says, "The last coach forward is the car for colored people." Then you must move your baggage and yourself up near the engine, because when the train crosses the Potomac River into Virginia, and the dome of the Capitol disappears, it is illegal any longer for white people and colored people to ride together. (Or to eat together, or sleep together, or in some places even to work together.) Now I am riding South from Moscow and am not Jim-Crowed, and none of the darker people on the train with me are Jim-Crowed, so I make a happy mental note in the back of my mind to write home to the Negro papers: "There is no Jim Crow on the trains of the Soviet Union.

Decouplers often trip up on this step in two ways. First, they are overly generic in articulating the CVC. When mapping the process of buying a car, auto executives tend to describe it as: feel the need to buy car > become aware of a car brand > develop an interest in the brand > visit the dealer > purchase the car. This is a start, but it is not specific enough. Decouplers must ask: When do people actually need a new car? How exactly do people become aware of car brands? How do people become interested in a make or model? And so on. The generic process of awareness, interest, desire, and purchase isn’t specific enough to help. Decouplers also flounder by failing to identify all the relevant stages in the value chain. For the car-buying process, a better description of the CVC might be: become aware that your car lease will expire in one month > feel the need to purchase a new car > develop a heightened interest in car ads > visit car manufacturers’ websites > create a set of two or three brands of interest > visit third-party auto websites > compare options of cars in the same category > choose a model > shop online for the best price > visit the nearest dealer to see if they have the model in stock > see if they can beat the best online price > test-drive the cars > decide about financing, warranty, and other add-ons > negotiate a final price > sign the contract > pick up the car > use it > wait for the lease to expire again. With this far more detailed CVC, we can fully appreciate the complexity of the car-buying

I was sitting down hanging with the fellas them just for the girls, because really and truly this was bugging me. How could these fellas have the finest girls in the community, and they don’t work, they don’t have any money. Anytime something has to be purchased they would say, ‘Man, Scrooge, throw the blow; buy this and buy that.’ So we were sitting on a car one day. They were out to a disco the night before and this fella got chopped or stabbed. I didn’t know anything about it until the fellas came around looking for KC the next day. These fellas just yuck out their guns and started busting shots, and everybody just break off running for their lives. Afterwards I mumbled to myself that these are some crazy fellas. They just came shooting for no reason. The funny thing about it is this: guns were not even that common on the streets then. We’re talking around 1987, 1988. I believe the fella who fired those shots at us, goes by the nickname Dog and he lives in the US now. I said to Ada, ‘What kind of thing this is? I mean, these fellas came and just started shooting.’ That sent a whole new way of thinking in my mind. Prior to that, I was just a person going to work, coming home, and chilling. I just happened to be sitting there one day. They didn’t know me and they didn’t care who I was. I never used to even be with KC and them. I just happened to be there that day. If I had known that those fellas were crazy like that, to come shooting at whoever they saw, I wouldn’t have been there hanging with KC and them. After that, my whole mindset changed. It was either shoot or be shot. Scrooge, former leader of the Rebellion Raiders street gang that once boasted of having some ten thousand members.

What in the world happened?” Phil asked me. “Did you flip your truck?” “It’s a long story,” I said. “Let’s go duck-hunting.” We ended up having one of our best duck hunts of the season. When we returned to Phil’s house, I filled up about twenty bottles of water. My busted radiator leaked the entire way home, and I had to stop every couple of miles to fill it up with water. There was a body shop close to our house, so I pulled in there before going home. “Well, whatcha think?” I asked the mechanic. “Well, we can fix it,” he said. “I can get you a radiator.” “What’s it going to cost me?” I asked. “Well, what are you going to do with the deer?” he said. “I can get you a radiator for the deer.” About that time, the mechanic’s assistant walked up to my truck. “What are you going to do with the rack of horns?” the assistant asked me. “Hey, if you can fix my door so it will close, you can have the horns,” I told him. There’s nothing quite like good, old-fashioned redneck bartering. Unfortunately, I didn’t get off so easy with the damage to Missy’s car. In all the excitement of the day, I’d completely forgotten to tell her that I’d wrecked her car. When I got home, she told me somebody pulled in the driveway and sideswiped it. I couldn’t tell a lie. “You remember how you scolded me about forgetting to turn out the carport light?” I said. “Yeah,” she said. “Well, this is what happens when you start worrying about small things like that,” I said. A big argument ensued, but Missy took her car to the body shop, and it cost us several hundred dollars to fix it. Two days after we picked up her car, I was driving it to Phil’s house. Wouldn’t you know it? Another deer jumped in front of me in the road. I totaled Missy’s car. We had to buy her a new car, and my truck never drove the same after it was wrecked, either. I sold it for—you guessed it—a thousand bucks.

When I moved to the U.S. at six, I was unrecognizable to my mother. I was angry, chronically dissatisfied, bratty. On my second day in America, she ran out of the room in tears after I angrily demanded that she buy me a pack of colored pencils. You're not you! she sputtered between sobs, which brought me to a standstill. She couldn't recognize me. That's what she told me later, that this was not the daughter she had last seen. Being too young, I didn't know enough to ask: But what did you expect? Who am I supposed to be to you? But if I was unrecognizable to her, she was also unrecognizable to me. In this new country, she was disciplinarian, restrictive, prone to angry outbursts, easily frustrated, so fascist with arbitrary rules that struck me, even as a six-year-old, as unreasonable. For most of my childhood and adolescence, my mother was my antagonist. Whenever she'd get mad, she'd take her index finger and poke me in the forehead. You you you you you, she'd say, as if accusing me of being me. She was quick to blame me for the slightest infractions, a spilled glass, a way of sitting while eating, my future ambitions (farmer or teacher), the way I dressed, what I ate, even the way I practiced English words in the car..She was the one to deny me: the extra dollar added to my allowance; an extra hour to my curfew; the money to buy my friends' birthday presents, so that I was forced to gift them, no matter what the season, leftover Halloween candy. In those early days, we lived so frugally that we even washed, alongside the dishes in the sink, used sheets of cling wrap for reuse. She was the one to punish me, sending me to kneel in the bathtub of the darkened bathroom, carrying my father's Casio watch with an alarm setting to account for when time was up. Yet it was I who would kneel for even longer, going further and further, taking more punishment just to spite her, just to show that it meant nothing. I could take more. The sun moved across the bathroom floor, from the window to the door.

Some think that money and what it can buy will make them happy and so concentrate on earning it. But acquiring a better car, a nicer house, a better position, or more comfort will never satisfy them, for they are filled with the desire to have more. For example, some people have a passion for cars. It is very important that their car is a good make and the latest model; it has to have good engineering and a quality music system. They grow very emotionally attached to their auto and do not want it to have the slightest dent or scratch. But their satisfaction from driving a nice car does not last long. Soon a new model comes out, and theirs becomes an outdated model. It pains them to read that a faster car with more accessories and more advanced engineering is now on the market, and in an instant moment they lose all the pleasure they had in their once-coveted possession. Also, their wardrobe becomes a major problem for ignorant people. Some people want to follow the latest clothing fashions, even though they may not have enough money to do so. They buy an outfit that they like and find attractive, but stop liking it when it goes out of style or they see it on someone they do not like or, even worse, a rival. The outfit abruptly loses its appeal and becomes a source of irritation. In much the same way, seeing someone wearing nicer clothing than theirs makes them quite miserable. No matter how nice their own outfits are, they are worried that they are no more than ordinary, which makes then unhappy. Their habits, social activities, material means, or possessions will not make them happy, and their constant search for more will make them even more miserable. When they realize that they have really consumed and wasted all of this life’s pleasures, they generally get “angry at life.” Unwilling to solve their problems through belief, they remain mired in confusion and unhappiness. Therefore, in spite of all their efforts, they remain confused and unhappy. However, if they practiced religious morality, they would have a joy deeper than they could imagine.

I am assured that this is a true story. A man calls up his computer helpline complaining that the cupholder on his personal computer has snapped off, and he wants to know how to get it fixed. “Cupholder?” says the computer helpline person, puzzled. “I’m sorry, sir, but I’m confused. Did you buy this cupholder at a computer show or receive it as a special promotion?” “No, it came as part of the standard equipment on my computer.” “But our computers don’t come with cupholders.” “Well, pardon me, friend, but they do,” says the man a little hotly. “I’m looking at mine right now. You push a button on the base of the unit and it slides right out.” The man, it transpired, had been using the CD drawer on his computer to hold his coffee cup. I bring this up here by way of introducing our topic this week: cupholders. Cupholders are taking over the world. It would be almost impossible to exaggerate the importance of cupholders in automotive circles these days. The New York Times recently ran a long article in which it tested a dozen family cars. It rated each of them for ten important features, among them engine size, trunk space, handling, quality of suspension, and, yes, number of cupholders. A car dealer acquaintance of ours tells us that they are one of the first things people remark on, ask about, or play with when they come to look at a car. People buy cars on the basis of cupholders. Nearly all car advertisements note the number of cupholders prominently in the text. Some cars, like the newest model of the Dodge Caravan, come with as many as seventeen cupholders. The largest Caravan holds seven passengers. Now you don’t have to be a nuclear physicist, or even wide awake, to work out that that is 2.43 cupholders per passenger. Why, you may reasonably wonder, would each passenger in a vehicle need 2.43 cupholders? Good question. Americans, it is true, consume positively staggering volumes of fluids. One of our local gas stations, I am reliably informed, sells a flavored confection called a Slurpee in containers up to 60 ounces in size. But even if every member of the family had a Slurpee and a personal bottle of

Maybe nostalgia is itself the problem. A Democrat I met in Macon during a conversation we had about the local enthusiasm for Trump told me that “people want to go back to Mayberry”, the setting of the beloved old Andy Griffith Show. (As it happens, the actual model for Mayberry, Mount Airy, a bedraggled town in North Carolina, has gone all in on the Trump revolution, as the Washington Post recently reported.) Maybe it’s also true, as my liberal friends believe, that what people in this part of the country secretly long to go back to are the days when the Klan was riding high or when Quantrill was terrorizing the people of neighboring Kansas, or when Dred Scott was losing his famous court case. For sure, there is a streak of that ugly sentiment in the Trump phenomenon. But I want to suggest something different: that the nostalgic urge does not necessarily have to be a reactionary one. There is nothing un-progressive about wanting your town to thrive, about recognizing that it isn’t thriving today, about figuring out that the mid-century, liberal way worked better. For me, at least, that is how nostalgia unfolds. When I drive around this part of the country, I always do so with a WPA guidebook in hand, the better to help me locate the architectural achievements of the Roosevelt years. I used to patronize a list of restaurants supposedly favored by Harry Truman (they are slowly disappearing). And these days, as I pass Trump sign after Trump sign, I wonder what has made so many of Truman’s people cast their lot with this blustering would-be caudillo. Maybe what I’m pining for is a liberal Magic Kingdom, a non-racist midwest where things function again. For a countryside dotted with small towns where the business district has reasonable job-creating businesses in it, taverns too. For a state where the giant chain stores haven’t succeeded in putting everyone out of business. For an economy where workers can form unions and buy new cars every couple of years, where farmers enjoy the protection of the laws, and where corporate management has not been permitted to use every trick available to them to drive down wages and play desperate cities off one against the other. Maybe it’s just an impossible utopia, a shimmering Mayberry dream. But somehow I don’t think so.

It was that very same attitude that had caused the heaviness on her heart right now. The phone calls she had received came from people who had spent all year spending money on the things they wanted: new cars, TVs, clothes and going out to eat and now they had nothing left to give to someone else. "When did it happen?" she wondered, "-- this change in people's thinking." What happened to the times when even a small gift was greatly appreciated because you knew the person had sacrificed so much in order to buy or make it? What happened to the times when parents, spouses and children worked so hard in order to be able to give that special gift to someone they loved? When did it become acceptable to call on your expensive cell phone, from your favorite restaurant, to let others know that you can't buy them a gift this year because you can't afford it? Had she been mistaken all this time in her understanding of gift giving? With a droop in her shoulders she turns and walks toward the little tree. How could it have lost its sparkle in a matter of moments? Why do the presents under it suddenly look less gaily wrapped? With tears gently rolling down her cheeks, she stoops to turn off the tree's lights. As she reaches for the plug, her hand accidentally brushes her Bible laying on the table. She looks up through the blur, her eyes alight upon the passage on the open page. "For God so LOVED the world that he GAVE his one and only Son, that whoever believes in him shall not perish but have eternal life." A sweet peace starts warming her heart. She begins to smile and her tears are flowing even more freely now -- not from sadness, but from joy. The lights on the little tree become brighter and brighter, lighting up the whole room with it's sparkle. The gifts under it look more beautiful than those in the most expensive department stores for, in that moment, she realizes that she wasn't wrong to love, to sacrifice and to want to give gifts to the people she loves. Hadn't God Himself so loved us that He gave, with the greatest of sacrifices, the most wonderful gift, His Son. She was so glad that God hadn't spent His time in heaven selfishly using all His resources for Himself. She was thankful that He hadn't sent her a message saying, "Sorry, but I can't afford to give you a gift this year." In those few moments of heartbreak she had learned something more. She had learned what God must feel like to have the gift that He sacrificed so much to give be rejected and scorned. How hurtful to take away the blessing of giving from someone or to reject their gift. Yes, it seemed to be popular to say, "We can't afford to exchange gifts this year", but it didn't matter. She would continue to love, sacrifice and give, always following her heavenly Father's example.

Breanne, I'm asking you nicely to please reconsider. Mom and Dad are coming to the game. They have a suite reserved and Mom is expecting you." Jayson almost sounded as if he were begging. I wasn't buying it. "Take Belinda or one of those other women," I huffed. "I don't do much in the leather department. I'm a vegetarian, remember?" "Mom loves that about you." "I'm sure she does. Her son, however, finds me grossly inadequate and walks away whenever he gets a chance. As much as I like your mother, I don't feel good about stringing her along. I'm just a front for you—admit it." "Bree, I'll invite Hank to come, too. I promise one of us will be with you." "Sure. That sounds so comfortable," I said. "Your mother will wonder what the hell is going on when Hank pays more attention than you do. Frankly, I don't want anything from either of you." Jayson was still trying to convince me to go to the basketball game the following evening, and he'd shown up at my front door to do it. I'd been grumpy ever since I'd come back after saving Teeg San Gerxon's ass. Sure, it would put the Campiaan Alliance in chaos, but for a blink, or maybe half a blink—I'd considered saving Stellan and his brothers and leaving Teeg behind to be flayed and swallowed by a sandstorm that had destroyed most of Thelik. "What can I possible do to convince you to come? Donate to Mercy Crossings or some other charity? What?" He'd arrived at my front door as if he'd been invited. I made him stand at the door instead of inviting him in. "Give Trina a raise. That car she's driving really needs to be retired." "What?" Jayson almost shouted. "Okay, the price just went up. Buy her a new car." Did I realize he'd take the bait? No. "All right. I agree, that piece of crap needs to go to the salvage yard. I'll buy her a new car." "A good one. She doesn't want a TinyCar, I know that much." "You think I'd let anybody out of the driveway in one of those things? I saw yours and almost gagged." "But since I'm nobody important to you, I can drive whatever the hell I want," I pointed out. "Besides, I got my car from a vending machine. Put in a dollar and it dropped out. It was too bad, too—I wanted a soda." The corners of Jayson's mouth threatened to turn up. Schooling his face, he said, "I never pegged you for an extortionist," instead. "I never pegged you for an asshole, either, but disappointment abounds. Sell that Mercedes you have and buy four decent cars with the proceeds. See? Everybody's happy." "That's a Mercedes McLaren," Jayson howled. "Then buy eight decent cars." "If you weren't so smart and my mother didn't like you so much," Jayson threatened. "You'd what? Have one of those bigger, taller, better-endowed women beat me up? Jayson Rome, feel free to bring anybody you want against me. They won't last ten seconds." "You'll come to the game? I still plan to invite Hank. I usually sit courtside, but since Dad's coming and bringing Mom," Jayson didn't finish. "Just don't make an ass out of yourself this time." I shut the door in his face before he could sputter a reply.

The process of receiving teaching depends upon the student giving something in return; some kind of psychological surrender is necessary, a gift of some sort. This is why we must discuss surrendering, opening, giving up expectations, before we can speak of the relationship between teacher and student. It is essential to surrender, to open yourself, to present whatever you are to the guru, rather than trying to present yourself as a worthwhile student. It does not matter how much you are willing to pay, how correctly you behave, how clever you are at saying the right thing to your teacher. It is not like having an interview for a job or buying a new car. Whether or not you will get the job depends upon your credentials, how well you are dressed, how beautifully your shoes are polished, how well you speak, how good your manners are. If you are buying a car, it is a matter of how much money you have and how good your credit is. But when it comes to spirituality, something more is required. It is not a matter of applying for a job, of dressing up to impress our potential employer. Such deception does not apply to an interview with a guru, because he sees right through us. He is amused if we dress up especially for the interview. Making ingratiating gestures is not applicable in this situation; in fact it is futile. We must make a real commitment to being open with our teacher; we must be willing to give up all our preconceptions. Milarepa expected Marpa to be a great scholar and a saintly person, dressed in yogic costume with beads, reciting mantras, meditating. Instead he found Marpa working on his farm, directing the laborers and plowing his land. I am afraid the word guru is overused in the West. It would be better to speak of one’s “spiritual friend,” because the teachings emphasize a mutual meeting of two minds. It is a matter of mutual communication, rather than a master-servant relationship between a highly evolved being and a miserable, confused one. In the master-servant relationship the highly evolved being may appear not even to be sitting on his seat but may seem to be floating, levitating, looking down at us. His voice is penetrating, pervading space. Every word, every cough, every movement that he makes is a gesture of wisdom. But this is a dream. A guru should be a spiritual friend who communicates and presents his qualities to us, as Marpa did with Milarepa and Naropa with Marpa. Marpa presented his quality of being a farmer-yogi. He happened to have seven children and a wife, and he looked after his farm, cultivating the land and supporting himself and his family. But these activities were just an ordinary part of his life. He cared for his students as he cared for his crops and family. He was so thorough, paying attention to every detail of his life, that he was able to be a competent teacher as well as a competent father and farmer. There was no physical or spiritual materialism in Marpa’s lifestyle at all. He did not emphasize spirituality and ignore his family or his physical relationship to the earth. If you are not involved with materialism, either spiritually or physically, then there is no emphasis made on any extreme. Nor is it helpful to choose someone for your guru simply because he is famous, someone who is renowned for having published stacks of books and converted thousands or millions of people. Instead the guideline is whether or not you are able actually to communicate with the person, directly and thoroughly. How much self-deception are you involved in? If you really open yourself to your spiritual friend, then you are bound to work together. Are you able to talk to him thoroughly and properly? Does he know anything about you? Does he know anything about himself, for that matter? Is the guru really able to see through your masks, communicate with you properly, directly? In searching for a teacher, this seems to be the guideline rather than fame or wisdom.