Buyer Quotes

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If you are a dreamer come in If you are a dreamer a wisher a liar A hoper a pray-er a magic-bean-buyer If youre a pretender com sit by my fire For we have some flax golden tales to spin Come in! Come in!
Shel Silverstein
If you are a dreamer, come in, If you are a dreamer, a wisher, a liar, A hope-er, a pray-er, a magic bean buyer... If you're a pretender come sit by my fire For we have some flax-golden tales to spin. Come in! Come in!
Shel Silverstein (Where the Sidewalk Ends)
I doubt if there are many normal women who can resist looking at houses. I believe, in fact, that when a house is up for sale more than half the people who look over it are not prospective buyers, but merely ladies who cannot resist exploring someone else's house.
Mary Stewart (The Stormy Petrel)
What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.
Neil Postman (Amusing Ourselves to Death: Public Discourse in the Age of Show Business)
The artist cannot look to others to validate his efforts or his calling. If you don't believe me, ask Van Gogh, who produced masterpiece after masterpiece and never found a buyer in his whole life.
Steven Pressfield (The War of Art: Winning the Inner Creative Battle)
Business models are about the systems and processes related to the exchange of value between sellers and buyers.
Hendrith Vanlon Smith Jr.
I felt like a car that had only been operated by one driver… a car its new prospective buyer was determined to take to the Daytona 500.
Charlaine Harris (Dead to the World (Sookie Stackhouse, #4))
If you are a dreamer, come in, If you are a dreamer, a wisher, a liar, A hope-er, a pray-er, a magic bean buyer... If you're a pretender, come sit by my fire For we have some flax-golden tales to spin. Come in! Come in!
Shel Silverstein
Now, now, hear me out," Hamish went on. "We don't have to kidnap Garrett. Not if we kidnap the buyer." "Or distract him," Angus added. "Like the Bulgari job," Hamish said. "You mean the job that landed half the DiMarco family in a South African prison?" Kat said. Angus shrugged. "Nobody said it was perfect.
Ally Carter (Perfect Scoundrels (Heist Society, #3))
The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
John Berger (Ways of Seeing)
As she brought prospective buyers through, the realtor said it was an oil stain, but it was me, seeping out of the bag.
Alice Sebold (The Lovely Bones)
You, as a food buyer, have the distinct privilege of proactively participating in shaping the world your children will inherit.
Joel Salatin (Holy Cows and Hog Heaven: The Food Buyer's Guide to Farm Friendly Food)
Advertising is very powerful as it brings a business out of the darkness to the light and brings your products closer to your buyers.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Non-luxury buyers and luxury buyers shop products very differently because they have different needs.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Doesn't everyone sell his soul? I tell you, sir: the devil does not exist, there is no devil, yet I sold him my soul. That is what I am afraid of. To whom did I sell it? That is what I am afraid of, my dear sir: we sell our souls, only there is no buyer.
João Guimarães Rosa (Grande Sertão: Veredas)
So smile when you read a headline that says “Investors lose as market falls.” Edit it in your mind to “Disinvestors lose as market falls—but investors gain.” Though writers often forget this truism, there is a buyer for every seller and what hurts one necessarily helps the other. (As they say in golf matches: “Every putt makes someone happy.”)
Warren Buffett (The Essays of Warren Buffett: Lessons for Corporate America)
The basic and most fundamental element to business is creating value - creating value for others and making their lives better in some way. If you can do that, put a price on it, communicate it clearly and get it to buyers….. you’re in business.
Hendrith Vanlon Smith Jr.
Libraries are the future of reading. When the economy is down, we need to make it easier for people to buy and read books for free, not harder. It is stupid to sacrifice tomorrow’s book buyers for today’s dollars, especially when it’s obvious that the source in question doesn’t have any more dollars to give you.
Courtney Milan
Whenever you invest in any company, you’re looking for its market cap to rise. This can’t happen unless buyers are paying higher prices for the shares, making your investment more valuable.
Peter Lynch (One Up on Wall Street: How To Use What You Already Know To Make Money in the Market)
If I were going to put a price tag on my lady parts, I’d find a more appetizing buyer.
Susan Elizabeth Phillips (Call Me Irresistible (Wynette, Texas, #6))
Now may this little Book a blessing be To those that love this little Book, and me: And may its Buyer have no cause to say, His money is but lost, or thrown away.
John Bunyan (Christiana's Journey or The Pilgrim's Progress, The Second Part)
The Subjectivity of Value: Value is determined by individual buyers and sellers and not by government. There is no product or service which has a fixed or definite value. Because circumstances, scenarios, and objectives vary indefinitely, value also varies indefinitely. Value is subjective in the same way that needs are subjective.
Hendrith Vanlon Smith Jr.
Now, there is a tendency at a point like this to look over one’s shoulder at the cover artist and start going on at length about leather, tightboots and naked blades. Words like ‘full’, ‘round’ and even ‘pert’ creep into the narrative, until the writer has to go and have a cold shower and a lie down. Which is all rather silly, because any woman setting out to make a living by the sword isn’t about to go around looking like something off the cover of the more advanced kind of lingerie catalogue for the specialized buyer. Oh well, all right. The point that must be made is that although Herrena the Henna-Haired Harridan would look quite stunning after a good bath, a heavy-duty manicure, and the pick of the leather racks in Woo Hun Ling’s Oriental Exotica and Martial Aids on Heroes Street, she was currently quite sensibly dressed in light chain mail, soft boots, and a short sword. All right, maybe the boots were leather. But not black.
Terry Pratchett (The Light Fantastic (Discworld, #2; Rincewind, #2))
perennial truths of financial history. Sooner or later every bubble bursts. Sooner or later the bearish sellers outnumber the bullish buyers. Sooner or later greed turns to fear.
Niall Ferguson (The Ascent of Money: A Financial History of the World: 10th Anniversary Edition)
The marketing department uses many advanced techniques to match products and buyers in a way that mximizes profits. For example, they give away keychains.
Scott Adams (The Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions)
Rather than teasing the buyers, we may blame the society in which they lived for setting up a situation where the purchase of ornate cabinets felt psychologically necessary and rewarding, where respect was dependent on baroque displays. Rather than a tale of greed, the history of luxury could more accurately be read as a record of emotional trauma. It is the legacy of those who have felt pressured by the disdain of others to add an extraordinary amount to their bare selves in order to signal that they too may lay a claim to love.
Alain de Botton (Status Anxiety)
That damned Hurker! He had the neck to suggest to me today that he could find a buyer for our plant—if he was made a partner!” “I hope you told him what to do with that suggestion!” “I did. Told him I wasn’t selling, but if he wanted to buy a share he should talk to my legal adviser.” Marcus straightened in his chair and wiped his hands across his face. “And he told me that I had forty eight hours to reconsider my answer, or shipping might prove very difficult—and that there would be some queries initiated over my use of a dome now owned by CalBank!
Patrick G. Cox (First into the Fray (Harry Heron #1.5))
Become so sold, so convinced, so committed to your company, product, and service that you believe it would be a terrible thing for the buyer to do business anywhere else with any other product.
Grant Cardone (Sell or Be Sold: How to Get Your Way in Business and in Life)
Practice calling people by their names. Every year shrewd manufacturers sell more briefcases, pencils, Bibles, and hundreds of other items just by putting the buyer’s name on the product. People like to be called by name. It gives everyone a boost to be addressed by name.
David J. Schwartz (The Magic of Thinking Big)
education sold as an investment good that has no economic return for most buyers is, quite simply, a fraud.
Guy Standing (The Precariat: The New Dangerous Class)
If a buyer is having trouble getting a gun in Michigan, he or she just travels to Ohio or Indiana or Illinois. You know what I mean?”  
Mark M. Bello (Betrayal High (Zachary Blake Legal Thriller, #5))
And the strangest thing about the nightmare street was that none of the millions of things for sale were made there. They were only sold there. Where were the workshops, the factories, where were the farmers, the craftsmen, the miners, the weavers, the chemists, the carvers, the dyers, the designers, the machinists, where were the hands, the people who made? Out of sight, somewhere else. Behind walls. All the people in all the shops were either buyers or sellers. They had no relation to the things but that of possession.
Ursula K. Le Guin (The Dispossessed: An Ambiguous Utopia)
Some salesmen think that selling is like eating—to satisfy an existing appetite; but a good salesman is like a good cook—he can create an appetite when the buyer isn't hungry.
George Horace Lorimer (Letters from a Self-Made Merchant to His Son)
Everyone wears clothing, yes? Society divides these clothing up into Men & Women’s, Boys & Girls’, Jr. & Miss. But society cannot decide who wears what. While the fabric may be cut to suit a traditionally male or female body (boy or girls body), the second the buyer purchases the item, that clothing no longer becomes 'boys' or 'girls' clothes, but rather, the buyers clothes. This is an example of the individual defining the identity term vs. the identity term defining the individual.
Kent Marrero
The world economy would collapse if a significant number of people were to realize and then act on the realization that it is possible to enjoy many if not most of the things that they enjoy without first having to own them.
Mokokoma Mokhonoana (The Use and Misuse of Children)
Investing is a popularity contest, and the most dangerous thing is to buy something at the peak of its popularity. At that point, all favorable facts and opinions are already factored into its price, and no new buyers are left to emerge.
Howard Marks (The Most Important Thing Illuminated: Uncommon Sense for the Thoughtful Investor (Columbia Business School Publishing))
The first buyer of your Success has to be you. Once you are truly IN, You are sure to WIN
Wordions
A business is not just a legal entity - it’s a group of people engaged in the voluntary exchange of products, services, agreements and currencies. Buyers and sellers determine whether a business is a business. Not it’s legal entity status given by the state. I think legal status is good, but it’s not what truly establishes a business.
Hendrith Vanlon Smith Jr.
I am a buyer of blank books. Kids find it interesting that I would buy a blank book. They say, "Twenty-Six dollars for a blank book! Why would you pay that?" The reason I pay twenty-six dollars is to challenge myself to find something worth twenty-six dollars to put in there. All my journals are private, but if you ever got hold of one of them, you wouldn't have to look very far to discover it is worth more than twenty-six dollars
Jim Rohn
The mothers always look around the campus like extremely interested buyers, their jeweled hands rubbing the backs of their fawnlike spawn as if to say: This could be yours, this could be yours.
Mona Awad (Bunny)
But, learn that although all men are for sale, they don’t sell themselves to all buyers.
Samuel Shellabarger (Prince of Foxes)
This place isn't a town — I shouldn't call it that. It's a shopping mall. And the only people here are the buyers, the sellers, and the products.
Rebecca Schaeffer (Not Even Bones (Market of Monsters, #1))
Even the vendors sitting on stools around the periphery work steadily at connection, nodding at potential buyers, like a sewing machine prodding its needle into the cloth.
Barbara Kingsolver (The Lacuna)
But even as she gave thanks, she knew that the rain was not enough. She wanted a storm – thunder, wind, a deluge. She wanted it to crash through Ketterdam’s pleasure houses, lifting roofs and tearing doors off their hinges. She wanted it to raise the seas, take hold of every slaving ship, shatter their masts, and smash their hulls against unforgiving shores. I want to call that storm, she thought. And four million kruge might be enough to do it. Enough for her own ship – something small and fierce and laden with firepower. Something like her. She would hunt the slavers and their buyers. They would learn to fear her, and they would know her by her name. The heart is an arrow. It demands aim to land true. She clung to the wall, but it was purpose she grasped at long last, and that carried her upwards. She was not a lynx or a spider or even the Wraith. She was Inej Ghafa, and her future was waiting above.
Leigh Bardugo (Six of Crows (Six of Crows, #1))
When no buyers were near, he talked to me earnestly to impress upon me how valuable work would be to me in the future: 'Some men hate it. They make it their enemy. Better to treat it like a friend, make thyself like it. Don't mind because it is hard. If thou thinkest about what a good house thou build, then who cares if the beams are heavy and it is far from the well to carry the water for the plaster. Promise me, boy, if thou get a master, work for him as hard as thou canst. If he does not appreciate all thou do, never mind. Remember, work, well-done, does good to the man who does it. It makes him a better man.
George S. Clason (The Richest Man in Babylon)
Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.
W. Chan Kim
While good strategy content is based on a compelling value proposition for buyers with a robust profit proposition for the organization, sustainable strategy execution is based largely on a motivating-people proposition.
W. Chan Kim (Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant)
I thought of God as being able to talk big and write *very* small.
John Hersey (The Child Buyer: A Novel in the Form of Hearings Before the Standing Committee on Education, Welfare, and Public Morality of a Certain State Senate)
Every piece of art has a buyer. Only Time decides when the right buyer will see it.
Suzy Kassem (Rise Up and Salute the Sun: The Writings of Suzy Kassem)
Thus, all ads effectively have two audiences: potential product buyers, and potential product viewers who will credit the product owners with various desirable traits.
Geoffrey Miller (Spent: Sex, Evolution, and Consumer Behavior)
The ‘Mexican drug problem’ is not the Mexican drug problem. It is the American drug problem. We are the buyers, and without buyers, there can be no sellers.
Don Winslow (The Border (Power of the Dog, #3))
The buyer is always tuned in to one radio station: WIIFM (What's In It For Me). The rest is filtered out as noise.
Steve Woodruff (Clarity Wins: Get Heard. Get Referred.)
The most dangerous thing is to buy something at the peak of its popularity. At that point, all favourable facts and opinions are already factored into its price and no new buyers are left to emerge
Howard Marks (The Most Important Thing: Uncommon Sense for the Thoughtful Investor (Columbia Business School Publishing))
But as incentives go, commissions are tricky. First of all, a 6 percent real-estate commission is typically split between the seller’s agent and the buyer’s. Each agent then kicks back roughly half of her take to the agency. Which means that only 1.5 percent of the purchase price goes directly into your agent’s pocket. So on the sale of your $300,000 house, her personal take of the $18,000 commission is $4,500. Still not bad, you say. But what if the house was actually worth more than $300,000? What if, with a little more effort and patience and a few more newspaper ads, she could have sold it for $310,000? After the commission, that puts an additional $9,400 in your pocket. But the agent’s additional share—her personal 1.5 percent of the extra $10,000—is a mere $150. If you earn $9,400 while she earns only $150, maybe your incentives aren’t aligned after all.
Steven D. Levitt (Freakonomics: A Rogue Economist Explores the Hidden Side of Everything)
A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal “profile” for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience’s needs if they did not present a tolerably realistic portrayal of the world. But their “societal purpose” also requires that the media’s interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups.
Noam Chomsky (Manufacturing Consent: The Political Economy of the Mass Media)
It is easy, when people feel frightened and abandoned, for a demagogue to exploit those feelings of despair for political gain. It is easy for that demagogue to translate fear into fanaticism, to shift extremism into the mainstream and market it under the guise of populism. By the time buyer's remorse hits, a new and more brutal political culture has arisen. A gaslit nation becomes engulfed in flames.
Sarah Kendzior (The View From Flyover Country: Essays by Sarah Kendzior)
In short, the persons we see most clearly are not necessarily those we know best.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time, #2))
The things a mother does well are always invisible compared to the things she does badly.
Amy Wilson (When Did I Get Like This?: The Screamer, the Worrier, the Dinosaur-Chicken-Nugget-Buyer, and Other Mothers I Swore I'd Never Be)
Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.
W. Chan Kim (Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant)
Henry looked up and down the empty avenue—no cars or trucks anywhere. No bicycles. No paperboys. No fruit sellers or fish buyers. No flower carts or noodle stands. The streets were vacant, empty—the way he felt inside. There was no one left.
Jamie Ford (Hotel on the Corner of Bitter and Sweet)
I find it’s best to go to the market or shopping if I have to pee. It saves me from buyer’s remorse.” “It’ll also give you a urinary tract infection,” Elizabeth mumbled. “Yes, but those can be treated with antibiotics and cranberry juice. An empty bank account can only be treated with whoring myself out down by the industrial park.
Penny Reid (Love Hacked (Knitting in the City, #3))
A sing-song of shouts filled the air as the merchants tried to attract buyers. Their voices had that end of the workday lift - a false brilliance composed of the hope that old dreams would be fulfilled, yet coloured by the knowledge that life would not change for them.
Frank Herbert (Heretics of Dune (Dune Chronicles #5))
Art is in the act, not the product. Products simply provide a means to continue the process, a loan of sorts from the buyer. Now the Art is in the hands of the buyer who transforms a simple act as a gift of time to the artist. I for one can not say which is more beautiful.
Vic Stah Milien
And now they were weary and frightened because they had gone against a system they did not understand and it had beaten them. They knew that the team and the wagon were worth much more. They knew the buyer man would get much more, but they didn't know how to do it. Merchandising was a secret to them.
John Steinbeck (The Grapes of Wrath)
I had never been a dresser. My shirts were all faded and shrunken, 5 or 6 years old, threadbare. My pants the same. I hated department stores, I hated the clerks, they acted so superior, they seemed to know the secret of life, they had a confidence I didn't possess. My shoes were always broken down and old, I disliked shoe stores too. I never purchased anything until it was completely unusable, and that included automobiles. It wasn't a matter of thrift, I just couldn't bear to be a buyer needing a seller, seller being so handsome and aloof and superior. Besides, it all took time, time when you could just be laying around and drinking.
Charles Bukowski (Women)
For their never-ending endeavours to obtain or retain wealth, countries desperately need companies, because they—unlike most human beings—have the means of production, and human beings, because they—unlike all companies—have the means of reproduction.
Mokokoma Mokhonoana (The Use and Misuse of Children)
Markets mean patrons, buyers, consumers. There is under capitalism one way to wealth: to serve the consumers better and cheaper than other people do. But in the shop and factory, the owner—or in the corporations, the representative of the shareholders, the president—is the boss. The mastership is merely apparent and conditional. He is subject to the supremacy of the consumer. The consumer is king—the real boss—and the manufacturer is done for if he does not outstrip his competitors in best serving the consumers. It was this great economic transformation that changed the face of the world.
Ludwig von Mises (The Free Market Reader (LvMI))
day: 'I have perfect faith in God's supply and in God's guidance. I know that all who buy land are prospered and blessed. Infinite Intelligence attracts buyers to me who have the money, who want the land and who rejoice in its possession. I am blessed and they are blessed. I am strong in the Lord and in the power of His might. Divine activity and immediate, perfect results now take place in my life, and I give thanks for the miracles in my life." By carrying this card with him and repeating these truths frequently, he restored his confidence in his sales ability, and he began to sell, prosper and expand along all lines.
Joseph Murphy (Miracle Power for Infinite Riches)
It reflects like an optical instrument and responds to changes in the weather so sensitively that it seems like a part of the sky rather than of the land. And along with all that, Baikal is distinctly Asiatic: if a camel caravan could somehow transport Baikal across Siberia to Europe, and curious buyers unwrapped it in a marketplace, none would mistake it for a lake from around there.
Ian Frazier (Travels in Siberia)
I got me slave-girls and slaves.' For what price, tell me? What did you find in existence worth as much as this human nature? What price did you put on rationality? How many obols did you reckon the equivalent of the likeness of God? How many staters did you get for selling that being shaped by God? God said, Let us make man in our own image and likeness. If he is in the likeness of God, and rules the whole earth, and has been granted authority over everything on earth from God, who is his buyer, tell me? Who is his seller? To God alone belongs this power; or, rather, not even to God himself. For his gracious gifts, it says, are irrevocable. God would not therefore reduce the human race to slavery, since he himself, when we had been enslaved to sin, spontaneously recalled us to freedom. But if God does not enslave what is free, who is he that sets his own power above God's?
Gregory of Nyssa
The Profit function: Individual profits cause collective growth and prosperity. It is necessary for individual people and businesses to profit in a Permaculture Economy where justice is maintained and fairly applied. Profits are earned when efficiency is mastered. With profits, individuals invest in (a) new and innovative means of production which will allow more profits, or (b) buying products and services from other individuals who are also seeking profit by providing value. Profits also incentivize individuals to be productive participants in society to begin with. If there will be no profit in an activity, business or industry, then individuals will decline participation in that activity, business or industry. Since profits are only possible when buyers are satisfied with the productivity of sellers, then it is also true that an individuals willingness to participate in an activity, business or industry is preceded by the buyers satisfaction which allows the seller to profit. But when buyers are dissatisfied and decline participation, it forces sellers to decline participation. Inversely, if profits are eradicated through the force of price-controls by the government, then sellers will decline participation which then causes buyers to decline participation. And when both sellers and buyers decline participation, then whole industries and economies collapse.
Hendrith Vanlon Smith Jr. (Principles of a Permaculture Economy)
Individual profits cause collective growth and prosperity. It is necessary for individual people, businesses, and companies to profit, in a Permaculture Economy where justice is maintained and fairly applied. Profits are earned when efficiency is mastered. With profits, individuals invest in (a) new and innovative means of production which will allow more profits, or (b) they use profits to buy products or services from other individuals who are also seeking profit by providing value. Profits also incentivize individuals to be productive to begin with. If there will be no profit in an activity, business or industry, then individuals will decline participation. Since profits are only possible when buyers are satisfied with the productivity of sellers, then it is also true that an individual's willingness to participate in an activity, business or industry is preceded by the buyers satisfaction which allows them to profit. So, when buyers decline participation it forces sellers to decline participation. Inversely, if profits are removed through force of price controls by the government, then sellers will decline participation which then causes buyers to decline participation.
Hendrith Vanlon Smith Jr. (Principles of a Permaculture Economy)
Selling for more than your asset’s worth. Everyone hopes a buyer will come along who’s willing to overpay for what they have for sale. But certainly the hoped-for arrival of this sucker can’t be counted on. Unlike having an underpriced asset move to its fair value, expecting appreciation on the part of a fairly priced or overpriced asset requires irrationality on the part of buyers that absolutely cannot be considered dependable.
Howard Marks (The Most Important Thing Illuminated: Uncommon Sense for the Thoughtful Investor (Columbia Business School Publishing))
The people who read pirated books are never going to buy your work anyway; it’s a totally different audience than purchasing readers. Even if you could scrub your stuff from the Internet, you’d only be keeping your book from pirate readers. You wouldn’t convert those readers into buyers. They’d simply read something else that was free.
Sean Platt (Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success))
Sometimes when I’m watching TV and I see a horrible commercial I think, “Only an asshole would buy that.” Then I think, Wait a minute! The advertising agency did research on their client’s target market and which channel and TV shows the ideal demographic watches, right? This would mean a carefully chosen ad campaign to get the product in front of the likely buyers, who in this case, are assholes. And I’m on the chosen channel, which means that I am one of the assholes of interest. Then I get spooked, because how’d they figure out that am asshole? Scary how well they know me.
Jarod Kintz (At even one penny, this book would be overpriced. In fact, free is too expensive, because you'd still waste time by reading it.)
There will be times when you’ll have to handle the buyer on money. Sometimes I remind a person, “While I agree it’s a lot of money for a gift, there’s no shortage of money on this planet. But there is a shortage of people who’ve found the love of their life and who know how to show their appreciation for that person. Be grateful you’ve got someone to love. Now, how would you like to handle this?” Now that’s selling! If the buyer is totally convinced it’s right, he will chew off his own foot to have it!
Grant Cardone (Sell or Be Sold: How to Get Your Way in Business and in Life)
But if lifestyle ads work by the third-person effect, then there will be some products for which it makes good business sense to target a wider audience, one that includes both buyers and non-buyers.32 One reason to target non-buyers is to create envy. As Miller argues, this is the case for many luxury products. “Most BMW ads,” he says, “are not really aimed so much at potential BMW buyers as they are at potential BMW coveters.”33 When BMW advertises during popular TV shows or in mass-circulation magazines, only a small fraction of the audience can actually afford a BMW. But the goal is to reinforce for non-buyers the idea that BMW is a luxury brand.
Kevin Simler (The Elephant in the Brain: Hidden Motives in Everyday Life)
And there was a wonderful thing that tended to happen, something that felt like poetic justice: every time someone started shouting about the supposed monopoly of the Circle, or the Circle’s unfair monetization of the personal data of its users, or some other paranoid and demonstrably false claim, soon enough it was revealed that that person was a criminal or deviant of the highest order. One was connected to a terror network in Iran. One was a buyer of child porn. Every time, it seemed, they would end up on the news, footage of investigators leaving their homes with computers, on which any number of unspeakable searches had been executed and where reams of illegal and inappropriate materials were stored. And it made sense. Who but a fringe character would try to impede the unimpeachable improvement of the world?
Dave Eggers (The Circle (The Circle, #1))
The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.
Neil Postman (Amusing Ourselves to Death: Public Discourse in the Age of Show Business)
Americans purchased about 25 percent more books in 1943 than they did in 1942. The new paperback format was a hit, as Americans craved simple pleasures in times of peril. This increase in book buying was indicative of an expanded market of book buyers. As Time magazine observed, by 1943, “book-reading and book-buying reached outside the narrow quarters of the intellectuals and became the business of the whole vast literate population of the U.S.” No longer were books linked to wealth and status: they had become a universal pastime and a fitting symbol of democracy.
Molly Guptill Manning (When Books Went to War: The Stories That Helped Us Win World War II)
Autumn comes like a buyer of cloth, her long fingers touching, turning orange, yellow, brown. taking what she wants, stretching the bone taut air. Her skin crackles beneath our feet. I didn't think anyone wanted me, bruises pulled like a sweater around my neck. We talk in the pore tightening air, branches bare, about the girl buried in the chill of prewinter. We show each other our mutilated children in the guise of women as autumn plucks at our lips. Each color, blue, black, ochre popping like kisses on the rib lined flesh, the puberty soft things. And we muse how women keep bruises hidden beneath dead leaves.
Janice Mirikitani
Publicity is effective precisely because it feeds upon the real. Clothes, food, cars, cosmetics, baths, sunshine are real things to be enjoyed in themselves. Publicity begins by working on a natural appetite for pleasure. But it cannot offer the real object of pleasure and there is no convincing substitute for a pleasure in that pleasure's own terms. The more convincingly publicity conveys the pleasure of bathing in a warm, distant sea, the more the spectator-buyer will become aware that he is hundreds of miles away from that sea and the more remote the chance of bathing in it will seem to him. This is why publicity can never really afford to be about the product or opportunity it is proposing to the buyer who is not yet enjoying it. Publicity is never a celebration of a pleasure-in-itself. Publicity is always about the future buyer. It offers him an image of himself made glamorous by the product or opportunity it is trying to sell. The image then makes him envious of himself as he might be. Yet what makes this self-which-he-might-be enviable? The envy of others. Publicity is about social relations, not objects. Its promise is not of pleasure, but of happiness : happiness as judged from the outside by others. The happiness of being envied is glamour. Being envied is a solitary form of reassurance. It depends precisely upon not sharing your experience with those who envy you. You are observed with interest but you do not observe with interest - if you do, you will become less enviable. ... ... The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself. One could put this another way : the publicity images steals her love of herself as she is, and offers it back to her for the price of the product. (P. 128)
John Berger (Ways of Seeing)
In an exchange economy everybody’s money income is somebody else’s cost. Every increase in hourly wages, unless or until compensated by an equal increase in hourly productivity, is an increase in costs of production. An increase in costs of production, where the government controls prices and forbids any price increase, takes the profit from marginal producers, forces them out of business, means a shrinkage in production and a growth in unemployment. Even where a price increase is possible, the higher price discourages buyers, shrinks the market, and also leads to unemployment. If a 30 percent increase in hourly wages all around the circle forces a 30 percent increase in prices, labor can buy no more of the product than it could at the beginning; and the merry-go-round must start all over again.
Henry Hazlitt (Economics in One Lesson: The Shortest and Surest Way to Understand Basic Economics)
put it up for sale at an asking price of $25 million. I first looked at Mar-a-Lago while vacationing in Palm Beach in 1982. Almost immediately I put in a bid of $15 million, and it was promptly rejected. Over the next few years, the foundation signed contracts with several other buyers at higher prices than I’d offered, only to have them fall through before closing. Each time that happened, I put in another bid, but always at a lower sum than before. Finally, in late 1985, I put in a cash offer of $5 million, plus another $3 million for the furnishings in the house. Apparently, the foundation was tired of broken deals. They accepted my offer, and we closed one month later. The day the deal was announced, the Palm Beach Daily News ran a huge front-page story with the headline MAR-A-LAGO’S BARGAIN PRICE ROCKS COMMUNITY. Soon, several far more modest estates on property a fraction of Mar-a-Lago’s size sold for prices in excess of $18 million. I’ve been told that the furnishings in Mar-a-Lago alone are worth more than I paid for the house. It just goes to show that it pays to move quickly and decisively when the time is right. Upkeep
Donald J. Trump (Trump: The Art of the Deal)
It was supposed that the pearl buyers were individuals acting alone, bidding against one another for the pearls the fishermen brought in. And once it had been so. But this was a wasteful method, for often, in the excitement of bidding for a fine pearl, too great a price had been paid to the fisherman. This was extravagant and not to be countenanced. Now there was only one pearl buyer with many hands, and the men who sat in their offices and waited for Kino knew what price they would offer, how high they would bid, and what method each one would use. And although these men would not profit beyond their salaries, there was excitement among the pearl buyers, for there was excitement in the hunt, and if it be a man's function to break down a price, then he must take joy and satisfaction in breaking it as far down as possible. For every man in the world functions to the best of his ability, and no one does less than his best, no matter what he may think about it. Quite apart from any reward they might get, from any word of praise, from any promotion, a pearl buyer was a pearl buyer, and the best and happiest pearl buyer was he who bought for the lowest prices.
John Steinbeck (The Pearl)
Publicity images often use sculptures or paintings to lend allure or authority to their own message. Framed oil paintings often hang in shop windows as part of their display. Any work of art 'quoted' by publicity serves two purposes. Art is a sign of affluence; it belongs to the good life; it is part of the furnishing which the world gives to the rich and the beautiful. But a work of art also suggests a cultural authority, a form of dignity, even of wisdom, which is superior to any vulgar material interest; an oil painting belongs to the cultural heritage; it is a reminder of what it means to be a cultivated European. And so the quoted work of art (and this is why it is so useful to publicity) says two almost contradictory things at the same time: it denotes wealth and spirituality: it implies that the purchase being proposed is both a luxury and a cultural value. Publicity has in fact understood the tradition of the oil painting more thoroughly than most art historians. It has grasped the implications of the relationship between the work of art and its spectator-owner and with these it tries to persuade and flatter the spectator-buyer. The continuity, however, between oil painting and publicity goes far deeper than the 'quoting' of specific paintings. Publicity relies to a very large extent on the language of oil painting. It speaks in the same voice about the same things. (P. 129)
John Berger (Ways of Seeing)
Corporate executives and businessmen do not. So somebody who wants to invest in a dam or build a steel plant or a buy a bauxite mine is not considered a security hazard, whereas a scholar who might wish to participate in a seminar about, say, displacement or communalism, or rising malnutrition in a globalized economy, is. Foreign terrorists with bad intentions have probably guessed by now that they are better off wearing Prada suits and pretending they want to buy a mine than wearing old corduroys and saying they want to attend a seminar. (Some would argue that mine buyers in Prada suits are the real terrorists.)
Arundhati Roy (Capitalism: A Ghost Story)
Because nothing establishes the timelessness of Time like those episodes of early experience seen, on re-examination at a later period, to have been crowded together with such unbelievable closeness in the course of a few years; yet equally giving the illusion of being so infinitely extended during the months when actually taking place.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time, #2))
On its surface, the booming market in side bets on subprime mortgage bonds seemed to be the financial equivalent of fantasy football: a benign, if silly, facsimile of investing. Alas, there was a difference between fantasy football and fantasy finance: When a fantasy football player drafts Peyton Manning to be on his team, he doesn’t create a second Peyton Manning. When Mike Burry bought a credit default swap based on a Long Beach Savings subprime–backed bond, he enabled Goldman Sachs to create another bond identical to the original in every respect but one: There were no actual home loans or home buyers. Only the gains and losses from the side bet on the bonds were real.
Michael Lewis (The Big Short: Inside the Doomsday Machine)
And just what do you think that would do to incentive?” “You mean fright about not getting enough to eat, about not being able to pay the doctor, about not being able to give your family nice clothes, a safe, cheerful, comfortable place to live, a decent education, and a few good times? You mean shame about not knowing where the Money River is?” “The what?” “The Money River, where the wealth of the nation flows. We were born on the banks of it—and so were most of the mediocre people we grew up with, went to private schools with, sailed and played tennis with. We can slurp from that mighty river to our hearts’ content. And we even take slurping lessons, so we can slurp more efficiently.” “Slurping lessons?” “From lawyers! From tax consultants! From customers’ men! We’re born close enough to the river to drown ourselves and the next ten generations in wealth, simply using dippers and buckets. But we still hire the experts to teach us the use of aqueducts, dams, reservoirs, siphons, bucket brigades, and the Archimedes’ screw. And our teachers in turn become rich, and their children become buyers of lessons in slurping.” “I wasn’t aware that I slurped.” Eliot was fleetingly heartless, for he was thinking angrily in the abstract. “Born slurpers never are. And they can’t imagine what the poor people are talking about when they say they hear somebody slurping. They don’t even know what it means when somebody mentions the Money River. When one of us claims that there is no such thing as the Money River I think to myself, ‘My gosh, but that’s a dishonest and tasteless thing to say.
Kurt Vonnegut Jr. (God Bless You, Mr. Rosewater)
Google controls two-thirds of the US search market. Almost three-quarters of all Internet users have Facebook accounts. Amazon controls about 30% of the US book market, and 70% of the e-book market. Comcast owns about 25% of the US broadband market. These companies have enormous power and control over us simply because of their economic position. They all collect and use our data to increase their market dominance and profitability. When eBay first started, it was easy for buyers and sellers to communicate outside of the eBay system because people’s e-mail addresses were largely public. In 2001, eBay started hiding e-mail addresses; in 2011, it banned e-mail addresses and links in listings; and in 2012, it banned them from user-to-user communications. All of these moves served to position eBay as a powerful intermediary by making it harder for buyers and sellers to take a relationship established inside of eBay and move it outside of eBay.
Bruce Schneier (Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World)
Hacker with Bullhorn: "Save your money! Accept one of our free tanks! It is invulnerable, and can drive across rocks and swamps at ninety miles an hour while getting a hundred miles to the gallon!" Prospective Station Wagon Buyer: "I know what you say is true...but...er...I don't know how to maintain a tank!" Bullhorn: "You don't know how to maintain a station wagon either!" Buyer: "But this dealership has mechanics on staff. If something goes wrong with my station wagon, I can take a day off work, bring it here, and pay them to work on it while I sit in the waiting room for hours, listening to elevator music." Bullhorn: "But if you accept one of our free tanks, we will send volunteers to your house to fix it for free while you sleep!" Buyer: "Stay away from my house, you freak!
Neal Stephenson (In the Beginning...Was the Command Line)
Meanwhile, two other great currents in political thought, had a decisive significance on the development of socialist ideas: Liberalism, which had powerfully stimulated advanced minds in the Anglo-Saxon countries, Holland and Spain in particular, and Democracy in the sense. to which Rousseau gave expression in his Social Contract, and which found its most influential representatives in the leaders of French Jacobinism. While Liberalism in its social theories started off from the individual and wished to limit the state's activities to a minimum, Democracy took its stand on an abstract collective concept, Rousseau's general will, which it sought to fix in the national state. Liberalism and Democracy were pre-eminently political concepts, and since most of the original adherents of both did scarcely consider the economic conditions of society, the further development of these conditions could not be practically reconciled with the original principles of Democracy, and still less with those of Liberalism. Democracy with its motto of equality of all citizens before the law, and Liberalism with its right of man over his own person, both were wrecked on the realities of capitalist economy. As long as millions of human beings in every country have to sell their labour to a small minority of owners, and sink into the most wretched misery if they can find no buyers, the so-called equality before the law remains merely a pious fraud, since the laws are made by those who find themselves in possession of the social wealth. But in the same way there can be no talk of a right over one's own person, for that right ends when one is compelled to submit to the economic dictation of another if one does not want to starve.
Rudolf Rocker (Anarchism and Anarcho-Syndicalism)
The received wisdom in advanced capitalist societies is that there still exists an organic “civil society sector” in which institutions form autonomously and come together to manifest the interests and will of citizens. The fable has it that the boundaries of this sector are respected by actors from government and the “private sector,” leaving a safe space for NGOs and nonprofits to advocate for things like human rights, free speech, and accountable government. This sounds like a great idea. But if it was ever true, it has not been for decades. Since at least the 1970s, authentic actors like unions and churches have folded under a sustained assault by free-market statism, transforming “civil society” into a buyer’s market for political factions and corporate interests looking to exert influence at arm’s length. The last forty years have seen a huge proliferation of think tanks and political NGOs whose purpose, beneath all the verbiage, is to execute political agendas by proxy.
Julian Assange (When Google Met Wikileaks)
You know what's wrong with scientific power? [...] It's a form of inherited wealth [...] Most kinds of power require a substantial sacrifice by whoever wants the power. There is an apprenticeship, a discipline lasting many years. Whatever kind of power you want. President of the company. Black belt in karate. Spiritual guru. Whatever it is you seek, you have to put in the time, the practice, the effort. You must give up a lot to get it. It has to be very important to you. And once you have attained it, it is your power. It can't be given away: it resides in you. It is literally the result of your discipline. Now, what is interesting about this process is that, by the time someone has acquired the ability to kill with his bare hands, he has also matured to the point where he won't use it unwisely. So that kind of power has a built-in control. The discipline of getting the power changes you so that you won't abuse it. But scientific power is like inherited wealth: attained without discipline. You read what others have done, and you take the next step [...] There is no discipline lasting many decades. There is no mastery: old scientists are ignored. There is no humility before nature. There is only a get-rich-quick, make-a-name-for-yourself-fast philosophy. Cheat, lie, falsify - it doesn't matter. [...] They are all trying to do the same thing: to do something big, and do it fast. And because you can stand on the shoulders of giants, you canaccomplish something quickly. You don't even know exactly what you have done, but already you have reported it, patented it, and sold it. And the buyer will have even less discipline than you. The buyer simply purchases the power
Michael Crichton
Entrepreneurs who kept their day jobs had 33 percent lower odds of failure than those who quit. If you’re risk averse and have some doubts about the feasibility of your ideas, it’s likely that your business will be built to last. If you’re a freewheeling gambler, your startup is far more fragile. Like the Warby Parker crew, the entrepreneurs whose companies topped Fast Company’s recent most innovative lists typically stayed in their day jobs even after they launched. Former track star Phil Knight started selling running shoes out of the trunk of his car in 1964, yet kept working as an accountant until 1969. After inventing the original Apple I computer, Steve Wozniak started the company with Steve Jobs in 1976 but continued working full time in his engineering job at Hewlett-Packard until 1977. And although Google founders Larry Page and Sergey Brin figured out how to dramatically improve internet searches in 1996, they didn’t go on leave from their graduate studies at Stanford until 1998. “We almost didn’t start Google,” Page says, because we “were too worried about dropping out of our Ph.D. program.” In 1997, concerned that their fledgling search engine was distracting them from their research, they tried to sell Google for less than $2 million in cash and stock. Luckily for them, the potential buyer rejected the offer. This habit of keeping one’s day job isn’t limited to successful entrepreneurs. Many influential creative minds have stayed in full-time employment or education even after earning income from major projects. Selma director Ava DuVernay made her first three films while working in her day job as a publicist, only pursuing filmmaking full time after working at it for four years and winning multiple awards. Brian May was in the middle of doctoral studies in astrophysics when he started playing guitar in a new band, but he didn’t drop out until several years later to go all in with Queen. Soon thereafter he wrote “We Will Rock You.” Grammy winner John Legend released his first album in 2000 but kept working as a management consultant until 2002, preparing PowerPoint presentations by day while performing at night. Thriller master Stephen King worked as a teacher, janitor, and gas station attendant for seven years after writing his first story, only quitting a year after his first novel, Carrie, was published. Dilbert author Scott Adams worked at Pacific Bell for seven years after his first comic strip hit newspapers. Why did all these originals play it safe instead of risking it all?
Adam M. Grant (Originals: How Non-Conformists Move the World)
A Palestinian village whose feudal owner sold it for a kiss through a pane of glass..." Nothing remained of Sireen after the auction apart from you, little prayer rug, because a mother slyly stole you and wrapped up her son who'd been sentenced to cold and weaning - and later to sorrow and longing. It's said there was a village, a very small village, on the border between sun's gate and earth. It's said that the village was twice sold - once for a measure of oil and once for a kiss through a pane of glass. The buyers and sellers rejoiced at its sale, the year the submarine was sunk, in our twentieth century. And in Sireen - the buyers went over the contract - were white-washed houses, lovers, and trees, folk poets, peasants, and children. (But there was no school - and neither tanks nor prisons.) The threshing floors, the colour of golden wine, and the graveyard were a vault meant for life and death, and the vault was sold! People say that there was a village, but Sireen became an earthquake, imprisoned by an amulet as it turned into a banquet - in which the virgins' infants were cooked in their mothers' milk so soldiers and ministers might eat along with civilisation! "And the axe is laid at the root of the tree..." And once again at the root of the tree, as one dear brother denies another and existence. Officer of the orbits... attend, O knight of death, but don't give in - death is behind us and also before us. Knight of death, attend, there is no time to retreat - darkness crowds us and now has turned into a rancid butter, and the forest too is full, the serpents of blood have slithered away and the beaker of our ablution has been sold to a tourist from California! There is no time now for ablution. People say there was a village, but Sireen became an earthquake, imprisoned by an amulet as it turned into a banquet - in which the virgins' infants were cooked in their mothers' milk so soldiers and ministers might eat, along with civilisation!
Samih Al-Qasim (Sadder than Water: New and Selected Poems)
I used to imagine life divided into separate compartments, consisting, for example, of such dual abstractions as pleasure and pain, love and hate, friendship and enmity; and more material classifications like work and play: a profession or calling being, according to that concept—one that seemed, at least on the surface, unequivocally assumed by persons so dissimilar from one another as Widmerpool and Archie Gilbert, something entirely different from “spare time.” That illusion, as such a point of view was, in due course, to appear—was closely related to another belief: that existence fans out indefinitely into new areas of experience, and that almost every additional acquaintance offers some supplementary world with its own hazards and enchantments. As time goes on, of course, these supposedly different worlds, in fact, draw closer, if not to each other, then to some pattern common to all; so that, at last, diversity between them, if in truth existent, seems to be almost imperceptible except in a few crude and exterior ways: unthinkable, as formerly appeared, any single consummation of cause and effect. In other words, nearly all the inhabitants of these outwardly disconnected empires turn out at last to be tenaciously inter-related; love and hate, friendship and enmity, too, becoming themselves much less clearly defined, more often than not showing signs of possessing characteristics that could claim, to say the least, not a little in common; while work and play merge indistinguishably into a complex tissue of pleasure and tedium.
Anthony Powell (A Buyer's Market (A Dance to the Music of Time, #2))
Moving on, while he wondered, the dark through which Mr. Lecky's light cut grew more beautiful with scents. Particles of solid matter so minute, gases so subtle, that they filtered through stopping and sealing, hung on the unstirred air. Drawn in with Mr. Lecky's breath came impalpable dews cooked out of disintegrating coal. Distilled, chemically split and reformed, they ended in flawless simulation of the aromas of gums, the scent of woods and the world's flowers. The chemists who made them could do more than that. Loose on the gloom were perfumes of flowers which might possibly have bloomed but never had, and the strong-smelling saps of trees either lost or not yet evolved. Mixed in the mucus of the pituitary membrane, these volatile essences meant more than synthetic chemistry to Mr. Lecky. Their microscopic slime coated the bushed-out ends of the olfactory nerve; their presence was signaled to the anterior of the brain's temporal lobe. At once, thought waited on them, tossing down from the great storehouse of old images, neglected ideas - sandalwood and roses, musk and lavender. Mr. Lecky stood still, wrung by pangs as insistent and unanswerable as hunger. He was prodded by the unrest of things desired, not had; the surfeit of things had, not desired. More than anything he could see, or words, or sounds, these odors made him stupidly aware of the past. Unable to remember it, whence he was, or where he had previously been, all that was sweet, impermanent and gone came back not spoiled by too much truth or exact memory. Volatile as the perfumes, the past stirred him with longing for what was not - the only beloved beauty which you will have to see but which you may not keep. Mr. Lecky's beam of light went through glass top and side of a counter, displayed bottles of colored liquid - straw, amber, topaz - threw shadows behind their diverse shapes. He had no use for perfume. All the distraction, all the sense of loss and implausible sweetness which he felt was in memory of women. Behind the counter, Mr. Lecky, curious, took out bottles, sniffed them, examined their elaborately varied forms - transparent squares, triangles, cones, flattened ovals. Some were opaque, jet or blue, rough with embedded metals in intricate design. This great and needless decoration of the flasks which contained it was one strange way to express the inexpressible. Another way was tried in the names put on the bottles. Here words ran the suggestive or symbolic gamut of idealized passion, or festive night, of desired caresses, or of abstractions of the painful allure yet farther fetched. Not even in the hopeful, miracle-raving fancy of those who used the perfumes could a bottle of liquid have any actual magic. Since the buyers at the counters must be human beings, nine of every ten were beyond this or other help. Women, young, but unlovely and unloved, women, whatever they had been, now at the end of it and ruined by years or thickened to caricature by fat, ought to be the ones called to mind by perfume. But they were not. Mr. Lecky held the bottle in his hand a long while, aware of the tenth woman.
James Gould Cozzens
ONCE, a youth went to see a wise man, and said to him: “I have come seeking advice, for I am tormented by feelings of worthlessness and no longer wish to live. Everyone tells me that I am a failure and a fool. I beg you, Master, help me!” The wise man glanced at the youth, and answered hurriedly: “Forgive me, but I am very busy right now and cannot help you. There is one urgent matter in particular which I need to attend to...”—and here he stopped, for a moment, thinking, then added: “But if you agree to help me, I will happily return the favor.” “Of...of course, Master!” muttered the youth, noting bitterly that yet again his concerns had been dismissed as unimportant. “Good,” said the wise man, and took off a small ring with a beautiful gem from his finger. “Take my horse and go to the market square! I urgently need to sell this ring in order to pay off a debt. Try to get a decent price for it, and do not settle for anything less than one gold coin! Go right now, and come back as quick as you can!” The youth took the ring and galloped off. When he arrived at the market square, he showed it to the various traders, who at first examined it with close interest. But no sooner had they heard that it would sell only in exchange for gold than they completely lost interest. Some of the traders laughed openly at the boy; others simply turned away. Only one aged merchant was decent enough to explain to him that a gold coin was too high a price to pay for such a ring, and that he was more likely to be offered only copper, or at best, possibly silver. When he heard these words, the youth became very upset, for he remembered the old man’s instruction not to accept anything less than gold. Having already gone through the whole market looking for a buyer among hundreds of people, he saddled the horse and set off. Feeling thoroughly depressed by his failure, he returned to see the wise man. “Master, I was unable to carry out your request,” he said. “At best I would have been able to get a couple of silver coins, but you told me not to agree to anything less than gold! But they told me that this ring is not worth that much.” “That’s a very important point, my boy!” the wise man responded. “Before trying to sell a ring, it would not be a bad idea to establish how valuable it really is! And who can do that better than a jeweler? Ride over to him and find out what his price is. Only do not sell it to him, regardless of what he offers you! Instead, come back to me straightaway.” The young man once more leapt up on to the horse and set off to see the jeweler. The latter examined the ring through a magnifying glass for a long time, then weighed it on a set of tiny scales. Finally, he turned to the youth and said: “Tell your master that right now I cannot give him more than 58 gold coins for it. But if he gives me some time, I will buy the ring for 70.” “70 gold coins?!” exclaimed the youth. He laughed, thanked the jeweler and rushed back at full speed to the wise man. When the latter heard the story from the now animated youth, he told him: “Remember, my boy, that you are like this ring. Precious, and unique! And only a real expert can appreciate your true value. So why are you wasting your time wandering through the market and heeding the opinion of any old fool?
William Mougayar (The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology)