Business Trends Quotes

Digital trends have made it easy to run ads for each and every business type irrespective of the business size.

Don't try to follow trends. Create them.

When it comes to riding a trend for business growth, there are three important steps that we should always remember: data analysis, trend identification, and fast and effective decision making.

God has always been about the business of shattering expectations, and in our culture, the standards of leadership are extroverted. It perfectly follows the biblical trend that God would choose the unexpected and the culturally "unfit" - like introverts - to lead his church for the sake of greater glory.

Tweet others the way you want to be tweeted.

Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.

Let's face it. We live in a command-based system, where we have been programmed since our earliest school years to become followers, not individuals. We have been conditioned to embrace teams, the herd, the masses, popular opinion -- and to reject what is different, eccentric or stands alone. We are so programmed that all it takes for any business or authority to condition our minds to follow or buy something is to simply repeat a statement more than three or four times until we repeat it ourselves and follow it as truth or the best trendiest thing. This is called "programming" -- the frequent repetition of words to condition us how to think, what to like or dislike, and who to follow.

Trend analysis can be useful, but trends only describe our past, implying some degree of continuity.

How the West reacts to China’s rise will be an epoch-defining driver of disruption.

Metaruptions cause widespread and self-perpetuating effects that extend beyond their initial disruptions.

Business growth opportunities are disguised in trends. If we identify a trend at the right time, we can become huge.

Just as a fish doesn't know it is wet, so companies often can't see or feel the very opportunities where they are swimming

Trends change, markets change, people change - but the essentials of business don't change.

Everything is always changing in business, except the essentials. Markets change, platforms change, customers change, owners change, trends change.... But the essentials remain constant.

Deep knowledge of the company's industry is essential for understanding the competitive landscape, regulatory environment, and emerging trends. Board members with industry experience can provide valuable insights and guidance on strategic decision-making, risk management, and growth opportunities.

To contrast Naisbitt’s megatrends, the Disruptive Futures Institute coined the term “metaruptions”. A metaruption is a multidimensional family of systemic disruptions.... Metaruptions cause widespread and self-perpetuating effects that extend beyond their initial disruptions.

The term metaruptions is an abbreviation of disruption with the prefix “meta.” A metaruption is a multidimensional family of systemic disruptions, including shifts in the notion of disruption itself. Metaruptions are characterized by the dynamic interactions of subordinate drivers of change.

At some point, we may come to experience the collapse of trends in their entirety, replaced by the constant emergence of a multitude of micro-trends. Welcome to the end of trends.

Metaruptions cause widespread, self-perpetuating effects that extend beyond their initial disruptions. As early changes spill over, impacts combine, propagate, and modify other elements within the system. Imagining the interplay of metaruptions is a creative endeavour, not a number-crunching exercise.

Used to the conditions of a capitalistic environment, the average American takes it for granted that every year business makes something new and better accessible to him. Looking backward upon the years of his own life, he realizes that many implements that were totally unknown in the days of his youth and many others which at that time could be enjoyed only by a small minority are now standard equipment of almost every household. He is fully confident that this trend will prevail also in the future. He simply calls it the American way of life and does not give serious thought to the question of what made this continuous improvement in the supply of material goods possible.

Metaruptions are constantly evolving. The signals provide feedback loops that help appreciate how dynamic futures may take shape. However, we need to pay careful attention to compounding forces, which could spill over into irreversible tipping points. To comprehend disruption, we need to decipher its fundamental drivers, forces, and influences. Identifying these drivers, and their synthesis as metaruptions, can inform decision-making.

As all these trends happen, the winners will be those who are able to participate fully in innovation-driven ecosystems by providing new ideas, business models, products and services, rather than those who can offer only low-skilled labour or ordinary capital.

Every now and then there's some new fancy thing we're all talking about. But if you look deeper you realize the core essence of that new fancy thing is actually pretty old. Trends change, markets change, people change - but the essentials of business don't change.

In business, you gotta provide value. That's an essential of business. Technologies evolve and sometimes new technologies enter the mix - new apps, new platforms, new patterns of consumption, new ways to produce.... The ways value is produced and consumed is endlessly changing. But the necessity for businesses to produce value and the fact that what people actually buy is value; that never changes.

All retailers need to adjust their product delivery systems to the new omni-channel shopping trends.

Leaders should prioritize ethical conduct and set a positive example for their teams.

Profit provides the financial foundation for businesses to invest in CSR initiatives, such as sustainable practices, employee well-being programs, and community development projects.

Not antisocial, just wanted some peace Yes, I have a low tolerance for superficialities Quiet on the outside but my mind's a chaos Music, movies, poetry, and cosmos What makes life worth living? Yes, I do love overthinking Alone but never lonely My mind's perpetually busy of things, not everyone might comprehend I usually do not follow the trend Not a snob, more of a wallflower a loner who celebrates solitude like no other.

lone piece of small data is almost never meaningful enough to build a case or create a hypothesis, but blended with other insights and observations gathered from around the world, the data eventually comes together to create a solution that forms the foundation of a future brand or business. My

I believe that a new philosophy will be created by those who were born after Hiroshima which will dramatically change the human condition. It will have these characteristics: (1) It will be scientific in essence and science-fiction in style. (2) It will be based on the expansion of consciousness, understanding and control of the nervous system, producing a quantum leap in intellectual efficiency and emotional equilibrium. (3) Politically it will stress individualism, decentralization of authority, a Iive-and-let-Iive tolerance of difference, local option and a mind-your-own-business libertarianism. (4) It will continue the trend towards open sexual expression and a more honest, realistic acceptance of both the equality of and the magnetic difference between the sexes. The mythic religious symbol will not be a man on a cross but a man-woman pair united in higher love communion. (5) It will seek revelation and Higher Intelligence not in formal rituals addressed to an anthropomorphic deity, but within natural processes, the nervous system, the genetic code, and without, in attempts to effect extra-planetary communication. (6) It will include practical, technical neurological psychological procedures for understanding and managing the intimations of union-immortality implicit in the dying process. (7) The emotional tone of the new philosophy will be hedonic, aesthetic, fearless, optimistic, humorous, practical, skeptical, hip. We are now experiencing a quiescent preparatory waiting period. Everyone knows something is going to happen. The seeds of the Sixties have taken root underground. The blossoming is to come.

Brokenness is not trending on Twitter. It’s not written on anyone’s résumé, and it’s no business strategy at all. It is, however, the one hope Jesus holds out for us, the inside-out, upside-down way that is somehow the only path that ultimately is right side up. Embrace the paradox: brokenness is the way to wholeness.

Organisations need to look into AI through the lens of business capabilities rather than technology viewpoints

It was records, though, that made blues a dominant force in the African American entertainment business and the model for later pop trends from R&B to hip-hop.

Identify and follow the trends in your industry. Don’t fight against the current of change. Instead, recognize these as an opportunity and seize the advantage.

...it's a good idea to remember that whenever there is a buy and a seller, somebody is wrong. Make sure it's not you

Where are the eyeballs going? What are your customers talking about? What are the newest trends in your field? What are the biggest controversies?

Nobody can predict the future. We may be near the peak of the tech M&A market or the trend may last several more years. If you have been thinking about selling your business, now looks like a very good time.

You see this in the toy business. Some owners of hot toys want to put their hot toy name on everything. The result is that it becomes an enormous fad that is bound to collapse. When everybody has a Ninja turtle, nobody wants one anymore. The Ninja turtle is a good example of a fad that collapses in a hurry because the owner of the concept got greedy. The owner fans the fad rather than dampening it. On the other hand, the Barbie doll is a trend. When Barbie was invented years ago, the doll was never heavily merchandised into other areas. As a result, the Barbie doll has become a long-term trend in the toy business.

Two trends are primarily responsible for today’s hyperconcentration of wealth inAmerica— the collective decisions over time by America’s corporate power elite to take a far bigger share of business earnings for themselves, and the increasingly pro-rich, pro-business policy tilt in Washington since the late 1970s.

We had better want the consequences of what we believe or disbelieve, because the consequences will come! . . . But how can a society set priorities if there are no basic standards? Are we to make our calculations using only the arithmetic of appetite? . . . The basic strands which have bound us together socially have begun to fray, and some of them have snapped. Even more pressure is then placed upon the remaining strands. The fact that the giving way is gradual will not prevent it from becoming total. . . . Given the tremendous asset that the family is, we must do all we can within constitutional constraints to protect it from predatory things like homosexuality and pornography. . . . Our whole republic rests upon the notion of “obedience to the unenforceable,” upon a tremendous emphasis on inner controls through self-discipline. . . . Different beliefs do make for different behaviors; what we think does affect our actions; concepts do have consequences. . . . Once society loses its capacity to declare that some things are wrong per se, then it finds itself forever building temporary defenses, revising rationales, drawing new lines—but forever falling back and losing its nerve. A society which permits anything will eventually lose everything! Take away a consciousness of eternity and see how differently time is spent. Take away an acknowledgement of divine design in the structure of life and then watch the mindless scurrying to redesign human systems to make life pain-free and pleasure-filled. Take away regard for the divinity in one’s neighbor, and watch the drop in our regard for his property. Take away basic moral standards and observe how quickly tolerance changes into permissiveness. Take away the sacred sense of belonging to a family or community, and observe how quickly citizens cease to care for big cities. Those of us who are business-oriented are quick to look for the bottom line in our endeavors. In the case of a value-free society, the bottom line is clear—the costs are prohibitive! A value-free society eventually imprisons its inhabitants. It also ends up doing indirectly what most of its inhabitants would never have agreed to do directly—at least initially. Can we turn such trends around? There is still a wealth of wisdom in the people of this good land, even though such wisdom is often mute and in search of leadership. People can often feel in their bones the wrongness of things, long before pollsters pick up such attitudes or before such attitudes are expressed in the ballot box. But it will take leadership and articulate assertion of basic values in all places and in personal behavior to back up such assertions. Even then, time and the tides are against us, so that courage will be a key ingredient. It will take the same kind of spunk the Spartans displayed at Thermopylae when they tenaciously held a small mountain pass against overwhelming numbers of Persians. The Persians could not dislodge the Spartans and sent emissaries forward to threaten what would happen if the Spartans did not surrender. The Spartans were told that if they did not give up, the Persians had so many archers in their army that they would darken the skies with their arrows. The Spartans said simply: “So much the better, we will fight in the shade!

Trends working at least marginally towards the implantation of a very narrow range of attitudes, memories and opinions include control of major television networks and newspapers by a small number of similarly motivated powerful corporations and individuals, the disappearance of competitive daily newspapers in many cities, the replacement of substantive debate by sleaze in political campaigns, and episodic erosion of the principle of the separation of powers. It is estimated (by the American media expert Ben Bagditrian) that fewer than two dozen corporations control more than half of the global business in daily newspapers, magazines, television, books and movies!

Creativity comes from knowledge. You must have knowledge of your own product or service, your competition, your target audience, your marketing area, the economy, current events, and the trends of the time. With this knowledge, you’ll have what it takes to develop a creative marketing program, and you’ll produce creative marketing materials.

Every power-seeking entity in the world, whether it is a government, a business, or an informal group, has gotten wise to the idea that if you can assemble information about other people, that information makes you powerful. By glorifying the tools that enable this trend as our channels of complaint, we are only amplifying our own predicament.

Darwin's Theory Survival of the Fittest, also applies into Business. Companies which consistently innovate, keep itself updated with customer's needs, market trends, check out their competition and accordingly make the strategy to evolve and keep them ahead of competition are the ones which are best suited for survival in Business Environment Evolution

There is a correspondence between economic trends and trends in human psychology. The result of this correspondence is a wave function which permeates economic realities with ebbs and flows of economic activity. People who learn to identify the correspondence may then learn to ride the wave by aligning their actions with the ebbs and flows of opportunity.

The story of Whole Foods Market provides dramatic evidence of the power of macro trends to create opportunities that savvy entrepreneurs can capitalize on. Such trends – in this case, sociocultural ones – create groups of customers having needs not served well by incumbent companies. The trend towards health and nutrition that began in the 1980s is still going strong,

When you walk around a supermarket these days, it’s clear that the major trends are toward food that is organic, natural, and healthy. These trends aren’t an accident. They exist because we’ve taught people about the dangers of food that’s loaded up with dyes, weed killer, fake sugars, artificial flavors, and countless other additives that have no business being in our kitchen.

disruption, which posits that at some point in time, every industry will be disrupted by some trend or innovation that, despite all the resources in the world, the incumbent interests will be incapable of responding to. Why is this? Why can’t businesses change and adapt? A large part of it is because they lost the ability to learn. They stopped being students. The second this happens to you, your knowledge becomes fragile.

A villager named Avery moved into town and started up a fashion clothing store. She said that fashion was her passion, and that she wanted to brighten up our town with dazzling colors and the latest trends. After moving in and starting up her business, Avery suggested to the mayor that we should put our guard force in uniform, so that we could distinguish them easily from regular villagers. The mayor loved the idea, so he commissioned

The R6 Resilience Change Management Framework is a cyclical framework that consists of six iterative puzzle pieces: 1. Review the Macro/Micro Changes: This iteration emphasizes the importance of scanning (mostly) the external environment to identify emerging trends, disruptions, and opportunities. By understanding the broader context in which the organization operates, leaders can anticipate future challenges and proactively adapt their strategies. There should never be a time in the organizations existence where it stops reviewing the macro changes. There are times, though, when micro changes (internal) are where the focus needs to be. 2. Reassess the Business’ Capabilities in the Context of Macro Changes: This iteration is fundamentally about “who are we, and how can we really add value?” It also involves a critical evaluation of the organization's strengths, weaknesses, opportunities, and threats in light of the identified macro changes. This reassessment helps to identify areas where the organization needs to adapt or transform its capabilities to remain competitive. This iteration is largely inward-looking, focused on the organization. But it tempered with the idea that “how do our capabilities allow us to add value to our customers lives (existing or new).” 3. Redefine Target Market(s) Based on Reassessment of Capabilities: This iteration focuses on aligning the organization's target markets with the evolving needs and preferences of customers, the changing competitive landscape, and the new reality of the businesses capabilities. This may involve identifying new customer segments, developing personalized offerings, creating seamless omnichannel experiences, or approaching the same target market in new ways (offering them new kinds of value, or the same kind of value in new ways). 4. Redirect Capabilities Toward Redefined Target Market: This iteration involves realigning the organization's resources, processes, and strategies to effectively serve the redefined target markets. This may require investments in new technologies, optimization of supply chains, or the development of innovative products and services. 5. Restructure the Organization: This iteration focuses on adapting the organization's structure, culture, and talent to support the desired changes. This may involve creating agile teams, fostering a culture of innovation, or empowering employees to make decisions through new policies. 6. Repeat in Perpetuity – or – Render Paradigm Shift [R6-RPS]: This iteration underscores the importance of continuous monitoring, evaluation, and adaptation. The R6 framework is not a one-time process in response to a change event, but an iterative cycle that enables organizations to remain agile and resilient in the face of ongoing change. Additionally, there are times when before repeating the cycle, a business may want/need to render an external paradigm shift by introducing a product or service or way of doing things that fundamentally changes the market – fundamentally changes the value exchange between customers, employees and organizations.

In their own ways, Menzies, Fraser and Howard embodied the essence of conservatism, reconciling themselves to periods of social change, pragmatically choosing which social trends to embrace and which to reject. Indeed, the founders of the Liberal Party were explicit in establishing a party with links to the broad electorate in contrast to prior conservative parties at the beck and call of business, hence the name Liberal rather than Conservative.

In the years after President Ronald Reagan took over the White House (where he promptly removed the solar panels), a radical minority once again used the power of language and the power of their own historical myth to tear apart the concept of the common good. Their dismantling of the liberal consensus revived a dangerous trend toward authoritarianism. First, wealth concentrated upward, leaving a large group of Americans dispossessed and angry over their downward mobility. At the same time, popular culture emphasized that those dispossessed Americans were at fault for their failure in a system they increasingly recognized was rigged. Then Republican politicians flooded the media system with propaganda insisting that tax cuts and pro-business government policies were not to blame for the dispossession of white lower- and middle-class Americans. The culprits, they insisted, were lazy, grasping, and immoral minorities and women.

Business and the rich made trillions from both trends. By keeping workers' wages flat, profits soared as employers alone kept the full fruits of rising worker productivity. Employers and the rich profited further by getting Washington to lower their taxes. They then lent at interest to the government what they no longer needed to pay in taxes. After all, the government needed to borrow precisely because it had stopped taxing corporations and the rich at the rates of the 1940s, 1950s, and 1960s,. Business and the rich happily financed a political system that converted their tax obligation into secure, well-rewarded loans to the government instead.

The trend toward the ownership of land by fewer and fewer individuals is, it seems to me, a disastrous thing. For when too large a proportion of the populace is supporting itself by the indirections of trade and business and commerce and art and the million schemes of men in cities, then the complexity of society is likely to become so great as to destroy its equilibrium, and it will always be out of balance in some way. But if a considerable portion of the people are occupied wholly or partially in labors that directly supply them with many things that they want, or think they want, whether it be a sweet pea or a sour pickle, then the public poise will be a good deal harder to upset.

Adolescents need to cocoon. Cocooning is a term coined in the early 1980s by Faith Popcorn, a social trend analyst with a bizarre and compelling name. (That’s neither here nor there, but it can’t go unsaid.) Popcorn describes cocooning as “the impulse to stay inside when the outside gets too tough and scary.” Since its introduction to our lexicon, it has come to be used regularly to describe adolescents and their relationship to their rooms. Tweens and teens cocoon because at a time when most things in their lives are changing—their bodies, brains, emotions, friends, and even their self-concepts—bedrooms are safe havens. There, they can think about any and all things ad nauseam, or push them aside and take a break from the mental turmoil of their busy minds.

My “10 Smart Market Diagnosis and Profiling Questions” What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling? What are they afraid of? What are they angry about? Who are they angry at? What are their top three daily frustrations? What trends are occurring and will occur in their businesses or lives? What do they secretly, ardently desire most? Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical) Do they have their own language? Who else is selling something similar to their product, and how? Who else has tried selling them something similar, and how has that effort failed? So, Step 1 in our system is to analyze thoroughly, understand, and connect with the customer.

Flavors are much more intense for people these days, so some of the old recipes don't stand up the way they used to. Think about what people are eating now, all kinds of hot sauces and spicy foods. Intensely spiced global cuisines. Bitter kale instead of buttery spinach, funky goat cheese instead of mild cheddar." He tilts his head at me, pondering. "So what you are saying is that because people are much more exposed to these things, the original recipes taste different to them?" "Exactly! Sriracha is as common as ketchup in most houses these days, so people's palates are used to more oomph in their flavors. Think about how it all used to be basic caramel, and now salted caramel is everywhere! When I was a kid it was all about milk chocolate, and now the darker and more intense the better.

Read! Read cookbooks, trade magazines — I recommend Food Arts, Saveur, Restaurant Business magazines. They are useful for staying abreast of industry trends, and for pinching recipes and concepts. Some awareness of the history of your business is useful, too. It allows you to put your own miserable circumstances in perspective when you've examined and appreciated the full sweep of culinary history. Orwell's Down and Out in Paris and London is invaluable. As is Nicolas Freleng's The Kitchen, David Blum's Flash in the Pan, the Batterberrys' fine account of American restaurant history, On the Town in New York, and Joseph Mitchell's Up in the Old Hotel. Read the old masters: Escoffier, Bocuse et al as well as the Young Turks: Keller, Marco-Pierre White, and more recent generations of innovators and craftsmen.

Remember that some organizations, especially activist groups, have no obligation to rigorous, unbiased data. They are working to convince you to adopt their view of the world and thus aren't necessarily impartial [...] This type of bias or spin is common, and you need to be on the alert for it in the reports you read. In fact, bias is a major reason to get multiple kinds of trend data before drawing conclusions. Even if activist groups don't publish false information, they might leave out key data, which might lead you in another direction. If you read particularly alarming data, for example, a trend that says, "we're losing 10 percent of all bird species each year," you should make sure you verify it with other sources. In a world that moves as fast as ours does, sensational problems sometimes arise, but if it's really an issue, more than one expert will be covering it.

During the boisterous years of my youth nothing used to damp my wild spirits so much as to think that I was born at a time when the world had manifestly decided not to erect any more temples of fame except in honour of business people and State officials. The tempest of historical achievements seemed to have permanently subsided, so much so that the future appeared to be irrevocably delivered over to what was called peaceful competition between the nations. This simply meant a system of mutual exploitation by fraudulent means, the principle of resorting to the use of force in self-defence being formally excluded. Individual countries increasingly assumed the appearance of commercial undertakings, grabbing territory and clients and concessions from each other under any and every kind of pretext. And it was all staged to an accompaniment of loud but innocuous shouting. This trend of affairs seemed destined to develop steadily and permanently. Having the support of public approbation, it seemed bound eventually to transform the world into a mammoth department store. In the vestibule of this emporium there would be rows of monumental busts which would confer immortality on those profiteers who had proved themselves the shrewdest at their trade and those administrative officials who had shown themselves the most innocuous. The salesmen could be represented by the English and the administrative functionaries by the Germans; whereas the Jews would be sacrificed to the unprofitable calling of proprietorship, for they are constantly avowing that they make no profits and are always being called upon to 'pay out'. Moreover they have the advantage of being versed in the foreign languages. Why could I not have been born a hundred years ago? I used to ask myself. Somewhere about the time of the Wars of Liberation, when a man was still of some value even though he had no 'business'. Thus I used to think it an ill-deserved stroke of bad luck that I had arrived too late on this terrestrial globe, and I felt chagrined at the idea that my life would have to run its course along peaceful and orderly lines. As a boy I was anything but a pacifist and all attempts to make me so turned out futile.

You’re worried about Anna?” “Anna and the baby, who, I can assure you, are not worried about me.” “Westhaven, are you pouting?” Westhaven glanced over to see his brother smiling, but it was a commiserating sort of smile. “Yes. Care to join me?” The commiserating smile became the signature St. Just Black Irish piratical grin. “Only until Valentine joins us. He’s so eager to get under way, we’ll let him break the trail when we depart in the morning.” “Where is he? I thought you were just going out to the stables to check on your babies.” “They’re horses, Westhaven. I do know the difference.” “You know it much differently than you knew it a year ago. Anna reports you sing your daughter to sleep more nights than not.” Two very large booted feet thunked onto the coffee table. “Do I take it your wife has been corresponding with my wife?” “And your daughter with my wife, and on and on.” Westhaven did not glance at his brother but, rather, kept his gaze trained on St. Just’s feet. Devlin could exude great good cheer among his familiars, but he was at heart a very private man. “The Royal Mail would go bankrupt if women were forbidden to correspond with each other.” St. Just’s tone was grumpy. “Does your wife let you read her mail in order that my personal marital business may now be known to all and sundry?” “I am not all and sundry,” Westhaven said. “I am your brother, and no, I do not read Anna’s mail. It will astound you to know this, but on occasion, say on days ending in y, I am known to talk with my very own wife. Not at all fashionable, but one must occasionally buck trends. I daresay you and Emmie indulge in the same eccentricity.” St. Just was silent for a moment while the fire hissed and popped in the hearth. “So I like to sing to my daughters. Emmie bears so much of the burden, it’s little enough I can do to look after my own children.” “You love them all more than you ever thought possible, and you’re scared witless,” Westhaven said, feeling a pang of gratitude to be able to offer the simple comfort of a shared truth. “I believe we’re just getting started on that part. With every child, we’ll fret more for our ladies, more for the children, for the ones we have, the one to come.” “You’re such a wonderful help to a man, Westhaven. Perhaps I’ll lock you in that nice cozy privy next time nature calls.” Which

A good metric is a ratio or a rate. Accountants and financial analysts have several ratios they look at to understand, at a glance, the fundamental health of a company. You need some, too. There are several reasons ratios tend to be the best metrics: • Ratios are easier to act on. Think about driving a car. Distance traveled is informational. But speed—distance per hour—is something you can act on, because it tells you about your current state, and whether you need to go faster or slower to get to your destination on time. • Ratios are inherently comparative. If you compare a daily metric to the same metric over a month, you’ll see whether you’re looking at a sudden spike or a long-term trend. In a car, speed is one metric, but speed right now over average speed this hour shows you a lot about whether you’re accelerating or slowing down. • Ratios are also good for comparing factors that are somehow opposed, or for which there’s an inherent tension. In a car, this might be distance covered divided by traffic tickets. The faster you drive, the more distance you cover—but the more tickets you get. This ratio might suggest whether or not you should be breaking the speed limit.

Within the huge trade unions, a similar managerial officialdom, the “labor bureaucracy” consolidates its position as an elite. This elite is sharply distinguished in training, income, habits and outlook from the ordinary union member. The trend extends to the military world, the academic world, the non-profit foundations and even auxilliary organizations of the U.N. Armies are no longer run by “fighting captains” but by a Pentagon-style managerial bureaucracy. Within the universities, proliferating administrators have risen above students, teaching faculty, alumni and parents, their power position expressed in the symbols of higher salaries and special privileges. The great “non-profit foundations” have been transformed from expressions of individual benevolence into strategic bases of managerial-administrative power. The United Nations has an international echelon of manager entrenched in the Secretariat. There are fairly obvious parallels in the managerial structures of the diverse institutional fields. For example, managers in business are stockholders as labor managers are to union members; as government managers are to voters; as public school administrators are to tax-payers; as university and private school administrators are to tuition payers and fund contributors.

a young Goldman Sachs banker named Joseph Park was sitting in his apartment, frustrated at the effort required to get access to entertainment. Why should he trek all the way to Blockbuster to rent a movie? He should just be able to open a website, pick out a movie, and have it delivered to his door. Despite raising around $250 million, Kozmo, the company Park founded, went bankrupt in 2001. His biggest mistake was making a brash promise for one-hour delivery of virtually anything, and investing in building national operations to support growth that never happened. One study of over three thousand startups indicates that roughly three out of every four fail because of premature scaling—making investments that the market isn’t yet ready to support. Had Park proceeded more slowly, he might have noticed that with the current technology available, one-hour delivery was an impractical and low-margin business. There was, however, a tremendous demand for online movie rentals. Netflix was just then getting off the ground, and Kozmo might have been able to compete in the area of mail-order rentals and then online movie streaming. Later, he might have been able to capitalize on technological changes that made it possible for Instacart to build a logistics operation that made one-hour grocery delivery scalable and profitable. Since the market is more defined when settlers enter, they can focus on providing superior quality instead of deliberating about what to offer in the first place. “Wouldn’t you rather be second or third and see how the guy in first did, and then . . . improve it?” Malcolm Gladwell asked in an interview. “When ideas get really complicated, and when the world gets complicated, it’s foolish to think the person who’s first can work it all out,” Gladwell remarked. “Most good things, it takes a long time to figure them out.”* Second, there’s reason to believe that the kinds of people who choose to be late movers may be better suited to succeed. Risk seekers are drawn to being first, and they’re prone to making impulsive decisions. Meanwhile, more risk-averse entrepreneurs watch from the sidelines, waiting for the right opportunity and balancing their risk portfolios before entering. In a study of software startups, strategy researchers Elizabeth Pontikes and William Barnett find that when entrepreneurs rush to follow the crowd into hyped markets, their startups are less likely to survive and grow. When entrepreneurs wait for the market to cool down, they have higher odds of success: “Nonconformists . . . that buck the trend are most likely to stay in the market, receive funding, and ultimately go public.” Third, along with being less recklessly ambitious, settlers can improve upon competitors’ technology to make products better. When you’re the first to market, you have to make all the mistakes yourself. Meanwhile, settlers can watch and learn from your errors. “Moving first is a tactic, not a goal,” Peter Thiel writes in Zero to One; “being the first mover doesn’t do you any good if someone else comes along and unseats you.” Fourth, whereas pioneers tend to get stuck in their early offerings, settlers can observe market changes and shifting consumer tastes and adjust accordingly. In a study of the U.S. automobile industry over nearly a century, pioneers had lower survival rates because they struggled to establish legitimacy, developed routines that didn’t fit the market, and became obsolete as consumer needs clarified. Settlers also have the luxury of waiting for the market to be ready. When Warby Parker launched, e-commerce companies had been thriving for more than a decade, though other companies had tried selling glasses online with little success. “There’s no way it would have worked before,” Neil Blumenthal tells me. “We had to wait for Amazon, Zappos, and Blue Nile to get people comfortable buying products they typically wouldn’t order online.

The view has been gaining widespread acceptance that corporate officials and labor leaders have a “social responsibility” that goes beyond serving the interest of their stockholders or their members. This view shows a fundamental misconception of the character and nature of a free economy. In such an economy, there is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition, without deception or fraud….It is the responsibility of the rest of us to establish a framework of law such that an individual in pursuing his own interest is, to quote Adam Smith again, “led by an invisible hand to promote an end which was no part of his intention. Nor is it always the worse for the society that it was no part of it. By pursuing his own interest, he frequently promotes that of the society more effectually than when he really intends to promote it. I have never known much good done by those who affected to trade for the public good.” Few trends could so thoroughly undermine the very foundations of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their stockholders as possible. This is a fundamentally subversive doctrine. If businessmen do have a social responsibility other than making maximum profits for stockholders, how are they to know what it is? Can self-selected private individuals decide what the social interest is? Can they decide how great a burden they are justified in placing on themselves or their stockholders to serve that social interest? Is it tolerable that these public functions of taxation, expenditure, and control be exercised by the people who happen at the moment to be in charge of particular enterprises, chosen for those posts by strictly private groups? If businessmen are civil servants rather than the employees of their stockholders then in a democracy they will, sooner or later, be chosen by the public techniques of election and appointment.

Change Your Look With These Top Notch Fashion Tips In fashion, there aren't any set rules. There is no one right way to be fashionable. Read a lot of different sources and then take what you've learned, pick it apart and use the tips that are best for you. Continue reading to learn great advice that you can tailor to your own wants and needs. If you like a shirt or skirt think about getting it in more than one color. Because clothes come in so many varying cuts and styles, you're likely find it difficult to find clothes that fit well for your body type. When you do just get more than one so that you can feel great more often. If you have thick or very curly hair, using a gel product will help you to create the style you desire. Work the product into towel-dried hair and then style it as you want. You can allow it to dry naturally, or use a hair drier. This is especially helpful in humid weather. In today's business world, it is imperative that men be well dressed. Therefore, it is essential to shop for top drawer clothing when buying clothes for your next interview. To begin your search, look through today's business magazines to ensure your wardrobe matches the top executives. Look for whether men are wearing cuffed pants or hemmed pants, ties with designs or solid ties as well as what type of shoe is currently in style. Skimpy tops are comfortable to wear in hot weather, but be careful if you are a big busted gal. Your figure needs good support, and you will feel more secure if you wear a sports bra under a lightweight top that has skinny straps and no shape of its own. Don't overstock your beauty kit with makeup. Just choose a few colors that match the season. Consider your needs for day and evening applications. Makeup can go bad if it's opened, just like other products. Bacteria can build on it, too. Have yourself professionally fitted for a bra. An ill-fitting brassiere is not only unflattering, but it affects how your clothing fits. Once you know your true size, buy a few bras in different styles and cuts. A plunge or demi-cup bra, a strapless bra, and a convertible bra give you versatile options. The thing about fashion is that it's a very easy topic once you get to know a little bit about it. Use the ideas you like and ignore the rest. It's okay not to follow every trend. Breaking away from the trends is better if you desire to be unique.

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You are familiar with The Decline of the West, in which Oswald Spengler takes note of the current decadence of painting, as well as literature and music, and concludes that the end of our cultural epoch has arrived. He is a philosopher, but one descended from the natural sciences. He arranges observations, he records insights and knowledge. He takes a graphic view of history. And if he sees that a line curves downward, he considers the trend a proven fact, so that zero must be reached at a particular time and place. And that moment represents the end, the decline of the West! "But his graphing has no bearing on any of my ideas and plans as architect and politician. I study the reasons why the line curves downward, and I try to remove the causes. But at the same time, I examine the reasons why at an earlier time the line curved upward! And then I set out to restore the conditions of that day, to awake anew the creative wall of that time, and to bring about a new crest in the constantly fluctuating curve of history. "No doubt about it! Our culture has entered on stagnation, it looks like old age. But the reasons for this state do not lie in the fact that it has genuinely passed its manhood, but rather that the upholders of this culture, the Germanic-European peoples, have neglected it and have turned their attention to material tasks, to technology, industry, to hunger for material possessions, to rapacity, and to an economic egocentrism that overwhelms everything else. All their thinking and striving reaches its only climax in account books and in the outward show of the worldly goods they possess. "I am overcome with disgust, a vexing scorn, when I see the way such people live and behave! [ . . . ] But thank God, it is only the top ten thousand who think along these lines. It is true that the whole of the bourgeoisie is already strongly infected and sickly. But bourgeois youth are still healthy and can be shown the way back to nature, to a higher development, to new cultural will, provided only that they do not become enmeshed in the treadmill of meaningless and wholly materialistic contemporary life, only to drown either in the cupidity of business or in the tedium of the middle-class workaday routine or in the corruption of the big city. “If we succeed in replacing the egocentric cupidity of business with a socialist communal wall and a work-affirming responsibility for the common-weal; in abolishing the tedium of middle-class workaday monotony by substituting for it the potential enjoyment of personal liberty, the beauty of nature, the splendor of our own Fatherland and the thousandfold diversity of the rest of the world; and if we put an end to the corruption of omnipresent degeneracy, bred in the warrens of buildings and on the asphalt streets of the cities of millions - then the road is clear to a new life, to a new creative will, to a new flight of the free, healthy spirit and mind. And then, my dear Herr Roselius, your bricks will form themselves into entirely new shapes all by themselves. Temples of life will be built, cathedrals of a higher cult will be raised, and even thousands of years later, the walls will bear witness to the exalted times out of which even more exalted ones were bom!” When Roselius had left Hitler’s room with me, he took my hand and said: “Wagener, I thank you for having made this hour possible. What a man! And how small we feel, concerned as we are with those things that preoccupy us! But now I know' what I have to do! In spite of my sixty years, I have only one goal: to join in the work of helping the young people and the German Volk to find internal and external freedom!

Here is what I believe to be the bottom line on economic cycles: The output of an economy is the product of hours worked and output per hour; thus the long-term growth of an economy is determined primarily by fundamental factors like birth rate and the rate of gain in productivity (but also by other changes in society and environment). These factors usually change relatively little from year to year, and only gradually from decade to decade. Thus the average rate of growth is rather steady over long periods of time. Only in the longest of time frames does the secular growth rate of an economy significantly speed up or slow down. But it does. Given the relative stability of underlying secular growth, one might be tempted to expect that the performance of economies would be consistent from year to year. However, a number of factors are subject to variability, causing economic growth—even as it follows the underlying trendline on average—to also exhibit annual variability. These factors can perhaps be viewed as follows: Endogenous—Annual economic performance can be influenced by variation in decisions made by economic units: for consumers to spend or save, for example, or for businesses to expand or contract, to add to inventories (calling for increased production) or sell from inventories (reducing production relative to what it might otherwise have been). Often these decisions are influenced by the state of mind of economic actors, such as consumers or the managers of businesses. Exogenous—Annual performance can also be influenced by (a) man-made events that are not strictly economic, such as the occurrence of war; government decisions to change tax rates or adjust trade barriers; or changes caused by cartels in the price of commodities, or (b) natural events that occur without the involvement of people, such as droughts, hurricanes and earthquakes. Long-term economic growth is steady for long periods of time but subject to change pursuant to long-term cycles. Short-term economic growth follows the long-term trend on average, but it oscillates around that trendline from year to year. People try hard to predict annual variation as a source of potential investing profit. And on average they’re close to the truth most of the time. But few people do it right consistently; few do it that much better than everyone else; and few correctly predict the major deviations from trend.

The user interface of an EIS program could be set up to show the most important information, metrics, and trends. The programmer or administrator could set ranges and parameters that defined when items needed attention and triggered visual alert messages. That way bigwigs with limited time to spare could quickly flip through the pertinent information, only pausing to dig into the nuts and bolts when they saw the flashing red light.

MY DEMOGRAPHIC RESEARCH makes it crystal clear that emerging countries, outside of China and a few others like Thailand, will dominate demographic growth in the next global boom. But the even more powerful factor is the urbanization process, with the typical emerging country only 50 percent urbanized, as compared with 85 percent in the typical developed country. In emerging countries, urbanization increases household income as much as three times from its level in rural areas. As people move into the cities, they also climb the social and economic ladder into the middle class. With the cycles swirling around us for the next several years and the force of revolution reshaping our world, emerging markets are in the best position to come booming out the other side. That’s why investors and businesses should be investing more in emerging countries when this crash likely sees its worst, by early 2020. My research is unique when it comes to projecting urbanization, GDP per capita gains from it, and demographic workforce growth trends and peaks in emerging countries. It’s not what I’m most known for, but it’s the most strategic factor in the next global boom, which emerging countries will dominate. As a general guideline, those in South and Southeast Asia, from the Philippines to India and Pakistan, have strong demographic growth, urbanization trends, and productivity gains ahead. This is not the case for China, though. Latin America has mostly strong demographic growth, but limited continued urbanization and productivity gains. Much of the Middle East and Africa have not joined the democratic-capitalism party, but those regions otherwise have the most extreme urbanization and demographic potential. One day they’ll be the best places to invest, but not yet.

Not surprisingly, my number-one rating goes to India. Its scale and underinvestment in infrastructure and its urbanization trends give it phenomenal potential. Add to that the first apparently progressive, pro-business government in its history, led by Prime Minister Modi, and India is off the charts in terms of investment potential. India is the only major emerging country to reach new highs over its 2007 peak because of this.

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For consumers, most of these problems are invisible. That is by design. You’re not supposed to know that the trending topics on Twitter were sifted through by a few destitute people making pennies. You’re not supposed to realize that Facebook can process the billions of photos, links, and shareable items that pass through its network each day only because it recruits armies of content moderators through digital labor markets. Or that these moderators spend hours numbly scrolling through grisly photos that people around the world are trying to upload to the network. Uber’s selling point is convenience: press a button on your phone and a car will arrive in minutes, maybe seconds, to take you anywhere you want to go. As long as that’s what happens, what do consumers have to complain about? Now joined by a host of start-up delivery services, ride-sharing companies are in the business of taking whomever or whatever from point A to point B with minimal fuss or waiting time. That this self-indulgent convenience ultimately comes at the expense of others is easily brushed off or shrouded in the magical promise that anything you want can be produced immediately.

Collier understood and preached this swim-with-current-rather-than-against strategy. Do not arrive as an interruption or disruption, attempting to divert your reader's attention from the object it is focused on, fighting to interest him in something different from what he is already, at this moment, interested in. Instead, align yourself with the subjects already possessing his attention, the matters already garnering his interest, the self-talk conversation already occurring in his mind, and the conversations he is already having around the water-cooler at work or at the kitchen table at home with peers, friends, and family. About this, Collier wrote: “Study your reader first — your product second…. The reader of your letter wants certain things and the desire for them is, consciously or unconsciously, the dominant idea in his mind all the time. He is also engaged by the news or events or public conversations of the day. Put yourself in his place. If you were deep in discussion with a friend over some matter and a stranger came up and said: ‘Mister, I have a fine coat I want to sell you!’ — what would you do? The same thing happens when you approach a man by mail. He is in discussion with himself. If you just butt in, will you be welcome? How would you do it if approaching him and his friend in person? You'd listen and get the trend of the conversation. Then, when you chimed in, it would be with a remark on a related subject. Then you could gradually bring the talk around logically to the point you wanted to discuss. Study your reader. Know what interests him. Listen to the conversation he is already having with himself. Enter where he already is.” There are some obvious, perennially occurring attention dominators, such as seasons and holidays, and linking to these — regardless of whether your business naturally links or not — can be extremely helpful. You need not be a florist, jeweler, or restaurant to utilize Valentine's Day, for example. Beyond that, and deeper than that, every customer group has some shared item on their minds. Know it. Start your conversation with them with it. And be sure to take advantage of one of the great advantages of today's online media, including e-mail, blogs, and social media sites — being day to day, even hour by hour, timely. You can link a marketing message to world or local, financial, or cultural news of the moment — and you should.

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A growing trend seen in many mismanaged BPM initiatives is placing more focus on modeling processes than acting to improve them. This results from not appointing process stewards.

But having just lived through the bubble and bust, Graham believed that investors put too much weight on short-term earnings trends, especially if they were strongly positive. “We cannot be sure that a trend of profits shown in the past will continue in the future,” Graham wrote. “The law of diminishing returns and of increasing competition . . . must finally flatten out any sharply upward curve of growth. There is also the flow and ebb of the business cycle, from which the particular danger arises that the earnings curve will look most impressive on the very eve of a serious setback.”18 Further, Graham warned, “There is no method of establishing a logical relationship between trend and price. This means that the value placed upon a satisfactory trend must be wholly arbitrary, and hence speculative, and hence inevitably subject to exaggeration and later collapse.

IA not only makes transaction processes more efficient, but it also generates log files for every action, creating transparency and ease of compliance. Machine learning leverages the digital information created by these programs to recognize predictive patterns and project trends.

For example, regressions support workforce planning to ensure adequate staffing, or the identification of the talents that an organization should retain based on relevant traits, practices, and skills. Other applications include predicting the level of liquidity required for a finance department based on trends in disbursement.

Trends: “What trend is most impacting your business right now?” Insights: “What surprises you most about your job?” Advice: “If you were me, what would you be doing right now to best prepare for a career in this field?” Resources: “What resources should I be sure to look into next?” Assignments: “What’s been your favorite project so far?” Now we will look at each step of the

Seen as efficient and data driven, looking at what's trending on social media or conducting online surveys is largely how listening is done in the twenty-first century but the press, politicians, lobbyists, activists, and business interests. But it's questionable that social media activity reflects society at large.

When I started exploring what flag I should plant back in 2009, there was a confluence of events in the works. The business world was increasingly using a methodology called Agile as its preferred product-development process while, at the same time, digital design was becoming increasingly important. Technology was rapidly evolving, and design was becoming a key differentiating factor for success—this was just a couple of years after the introduction of the iPhone. Companies were struggling to figure out how to integrate these two trends successfully, which created an opportunity for me—no one had solved this problem. This is where I decided to plant my flag—because I had the expertise, the opportunity, a real problem to solve that many people were dealing with, and the credibility to speak to it. I decided to work on solving this challenge and to bring everyone willing along with me on my journey. My teams and I started experimenting, trying different ways of working. We often failed, but as we were going through our ups and downs, I was sharing—publicly writing and giving talks about—what we were trying to do. Turned out I wasn’t the only one struggling with this issue. The more I wrote and the more I presented, the more widely I became known out in the world as someone who was not only working to solve this issue, but who was a source of ideas, honesty, and inspiration. So, when I left TheLadders, I had already planted my flag. I had found the thing I wanted to be known for and the work I was passionate about. A quick word of warning… Success on this path is a double-edged sword and you should approach this process with eyes open. The flag you plant today may very well be with you for the rest of your life—especially if you build widespread credibility on the topic. It’s going to follow you wherever you go and define you. No matter what else I do out in the world, I will forever be Jeff Gothelf—the Lean UX guy.

The results of the trends research overwhelmingly indicated that the role of the TD professional has moved beyond the traditional realm of training design and delivery. Effective talent development requires a proactive, business-partner approach to anticipate and respond to changing needs and to leverage personal capabilities to support organizational strategy and generate competitive advantage.

In fallenness one drifts along with the fads and trends of the crowd, caught up in the mindless busy-ness, and tranquillized by the secure feeling that everyone else is doing the same thing; things in general seem to have been worked out by us. Heidegger says that, in its fallenness, Dasein ‘becomes blind to all its possibilities, and tranquillizes itself with that which is merely “actual”‘. In its simplest form, fallenness is the non-awareness of what it means to be.

The platform is a simple-sounding yet transformative concept that is radically changing business, the economy, and society at large. As we’ll explain, practically any industry in which information is an important ingredient is a candidate for the platform revolution. That includes businesses whose “product” is information (like education and media) but also any business where access to information about customer needs, price fluctuations, supply and demand, and market trends has value—which includes almost every business.

The Great Resignation was big. Millions of people around the world quit their jobs rather than returning to the status quo of their working lives before the COVID-19 pandemic and the resulting global lockdown. The pandemic only accelerated trends that had been building for most of the century. Over the last four decades, the half-life of learned skills has dropped from 30 years to fewer than four, in large part because of the accelerating pace of change driven by the tech revolution. According to noted business visionary John Seely, this trend will continue to accelerate in the years ahead. While employees were forced to work at home, the reason they could work at home was thanks to technological breakthroughs like Zoom, smartphones, ultra-high-speed broadband, and more.

toward living in a world of artificially induced emotions and gratification. Eventually this trend leads to a syndrome I call moronization of the masses. This mode of existence feeds into the business models of digital capitalism, as shown in Figure 1.

we define perspective as the leadership team’s view on the key trends in the market and how they intend to be successful as a business based on these views.

The ends don’t necessarily justify the means, either; if you’re unhappy with the process, you are likely to be unhappy with the results. When I’ve worked on ideas in the past, and they haven’t been enjoyable throughout, I’ve never liked the end product. While you should definitely prepare for hard work, you shouldn’t have to suffer through misery for an idea. Here’s the difference: If you are working to prove something or to overcome your mental blocks, then you will run into stress, burnout, frustration, and failure. I call it scaling unhappiness. However, if you are creating from a place of abundance and genuinely serving others in the process, then life and business is deliriously enjoyable. When I’ve been my most successful, I can trace it back to how much I enjoyed the journey. When Matt and I worked on Sheer Strength, we were driven by our passion for the products and the idea of making something we both wanted to buy. Every time we stopped ourselves and listened to the market or new trends, we hit a roadblock. Those bad decisions cost us time and money. Right now, I’m working on a new food company. The project is a blast, and it’s either going to be the most successful thing I’ve ever done, or the best time I’ll ever have on a failure. Either way, the project is enjoyable, and that’s a worthy goal. Make sure you’re enjoying the ride you’re on, or I can guarantee you’ll burn out.

A word of warning: The absolute worst thing you can do is ask yourself, What products are super popular right now? For example, I can’t tell you how many people I know chased fidget spinners or tried to sell diet supplements. Both trends exploded brightly, and, sure, some people made some money—but they couldn’t build a business, because fidget spinners are a one-off product that don’t serve a direct person, and diet fads change every year. Those people thought they had a business, but what they actually had was a short-term cash flow machine, and most of those sellers are out of business now that their flash-in-the-pan fad has fizzled out.

I was in charge of decisions and marketing, and Sean was in charge of research and operations. When we were trying to identify our target customer, he spent a ton of time putting together spreadsheets comparing all the different markets we should consider. When he showed them to me and asked me what I thought, I replied, “Yoga.” Huh? “We could easily do multiple products serving people who do yoga,” I told him. “It’s an emerging trend. And I know a ton of those people; I can ask them what they want. Let’s start a yoga business.” Sean’s initial response was, “That’s not a quantitative analysis, Ryan!” I’ve never been one to overthink things—most people spend way too much time in the research period. I make decisions fast and adjust later. With our target customer identified, we made a list of possible products and chose our gateway product—a yoga mat. With that, we began the process of product development. We looked up the top-selling yoga mats on Amazon and read through the reviews; we asked questions on Facebook groups, subreddits, and Instagram influencer accounts. It didn’t take long before we had an idea of the main pain points we needed to address with our first product. I remembered Don’s advice and began looking for people to make the product. With a quick scroll and a click, we could choose between a wholesaler in China, a private label supplier out of India, or a contract manufacturer in Vietnam. For about fifty bucks, we were able to order a set of yoga mat samples that had the exact features we were looking for. It was that easy. Samples in hand, we needed to refine our product idea to make sure we were really hitting the pain points we’d identified. At that time, I’d done yoga maybe two or three times in my life, and I wasn’t nearly the right demographic for our mats anyway. That forced me to ask questions. We were targeting yoga-loving millennials, so I went where they often congregate: Starbucks. There, I did the kind of tough field work that really makes an entrepreneur sweat: asking young women questions over coffee. “Which yoga mat do you prefer? Why?” “What makes the difference between a bad yoga mat and a good one?” “What’s wrong with your current yoga mat?” “What do you think of this one? And what about this one?” Next, I headed over to local yoga studios to see how our samples stacked up against the strenuous demands of a yoga class. A few classes later, Sean and I had everything we needed to narrow down our product development. Armed with all our data, we went back to the manufacturers. From a couple yoga-clueless guys, we’d become knowledgeable enough to know not just what a good yoga mat looked like, but how it had to feel and perform. We knew what we needed our yoga mat to do. Now we just had to find the manufacturer to supply it.

This is a first insight. If you examine customer data to find complementarities, you would like to see that nonexistent world in which the online product is not available. If we could somehow compare that world with the world that includes online purchases, we would be able to discern the true relationship between the two products. The most sophisticated businesses use three approaches to get closer to the truth: pattern recognition, trend analysis, and experiments.

Tread carefully. People will set you up for failure, meanwhile they are busy hyping you. Sometimes Social Media, it is not reality and some reality does not appear on Social Media.

To respond to this shift from ownership to usership, companies across all industries have been transforming their businesses from a traditional up-front revenue model—in which they sell a product or service in exchange for a one-time fee—to subscription models. We’ve been writing extensively about this trend, which we dubbed Subscription Commerce back in 2014, and it shows no signs of slowing down.

A recurring trend from several past reports is the idea of Backstorytelling, which I have been writing about and teaching for more than a decade. For the past 15 years as a strategist and speaker, I’ve been a passionate ambassador for the importance of brand storytelling. I have created and taught a graduate-level course in business storytelling at Georgetown University. Stories are a powerful tool because the human brain is more inclined to pay attention to an engaging narrative than to a bunch of facts. Knowing this, brands are trying to win our attention and earn our trust by sharing their back stories and vulnerabilities.

Nordstrom, the high-end retailer, was one of the earliest to launch an innovation lab back in 2013. Two years later, the brand announced that it was shrinking its lab and reassigning its employees into other groups. When asked about it by online site Geekwire, a Nordstrom spokesperson said, “rather than just a team focused on innovation, it’s now everyone’s job.” The natural evolution of any external skillset that starts with being “insourced” is to eventually become integrated into the overall way business is done.

FIND THE BLUR. As you think about how to transform your business strategy, consider what would happen if you put two unlikely models together. What if you sold cars the way that a donut shop sells donuts? Or what if Airbnb decided to start a pharmacy? These sorts of mind-bending questions encourage us to think outside our comfort zone and find new ideas in the “blur” between industries. Some of these ideas may seem farfetched and impossible, but they can lead to an actionable idea as you work your way backwards from crazy to possible.

BE STRATEGIC, NOT REACTIVE. Often, companies will mistake invention for innovation. They are not the same thing. This common mistake can lead to shallow ideation, one-dimensional product or service ideas, and undifferentiated engagement with your customers. Look beyond products to consider new business models that integrate greater purpose and deliver more robust experiences that delight customers.

Recognize that strategies shift and can change the underlying dynamics of your organization. Effective leaders are constantly reinventing and disrupting their organizations to take advantage of the next growth wave. They realize the dangers of maintaining the status quo when disruptive forces, trends, and customer requirements change.