Business Jargon Quotes

When corporate executives get really excited, they leverage their learnings against comprehension to revolutionize English.

The standard heroes and heroines of novels, are personages in whom I could never, from childhood upwards, take an interest, believe to be natural, or wish to imitate: were I obliged to copy these characters, I would simply -- not write at all. Were I obliged to copy any former novelist, even the greatest, even Scott, in anything , I would not write -- Unless I have something of my own to say, and a way of my own to say it in, I have no business to publish; unless I can look beyond the greatest Masters, and study Nature herself, I have no right to paint; unless I can have the courage to use the language of Truth in preference to the jargon of Conventionality, I ought to be silent.

Takt” is business jargon. Defined as “the desired time that it takes to make one unit of production output,” it is used to regulate the pace of work.)

The idiots take over the final days of crumbling civilizations. Idiot generals wage endless, unwinnable wars that bankrupt the nation. Idiot economists call for reducing taxes for corporation and the rich and cutting social service programs for the poor. They project economic growth on the basis of myth. Idiot industrialists poison the water, the soil, and the air, slash jobs and depress wages. Idiot bankers gamble on self-created financial bubbles. Idiot journalists and public intellectuals pretend despotism is democracy. Idiot intelligence operatives orchestrate the overthrow of foreign governments to create lawless enclaves that give rise to enraged fanatics. Idiot professors, "experts", and "specialists" busy themselves with unintelligible jargon and arcane theory that buttresses the policies of rulers. Idiot entertainers and producers create lurid spectacles of sex, gore and fantasy. There is a familiar checklist for extinction. We are ticking off every item on it.

Nouns now turn overnight into verbs. We target goals and we access facts. Train conductors announce that the train won’t platform. A sign on an airport door tells me that the door is alarmed. Companies are downsizing. It’s part of an ongoing effort to grow the business. “Ongoing” is a jargon word whose main use is to raise morale. We face our daily job with more zest if the boss tells us it’s an ongoing project; we give more willingly to institutions if they have targeted our funds for ongoing needs. Otherwise we might fall prey to disincentivization.

Johnny got us a desk and a separate phone line and paid for the auto-body people to yank out the Biscayne’s backseat and install a warming box. We paid for the CB radio ourselves; it helped us save on gas. Roberta said dispatching made her feel like she was back in show business. For her CB handle, she resurrected her old radio name. “Polka Princess to Sweet’n’Sour. Got your ears on? Over.” The jargon embarrassed me but she wouldn’t answer if I just said, “What do you want, Roberta?” and I couldn’t afford stubbornness. The Biscayne was getting nine miles to the gallon. “Ten-four, Princess. What gives? Over.” “If y’ain’t been out to Hillcrest yet, come back to Paradise for a pupu and an Eight Immortals Crossin’ the Sea. Over.” “I hear you, Princess. Over.

But are you not being a trifle naive? It sounds as if you supposed that argument was the way to keep him out of the Enemy's clutches. That might have been so if he had lived a few centuries earlier. At that time the humans still knew pretty well when a thing was proved and when it was not; and if it was proved they really believed it. They still connected thinking with doing and were prepared to alter their way of life as the result of a chain of reasoning. But what with the weekly press and other such weapons we have largely altered that. Your man has been accustomed, ever since he was a boy, to have a dozen incompatible philosophies dancing about together inside his head. He doesn't think of doctrines as primarily “true” of “false”, but as “academic” or “practical”, “outworn” or “contemporary”, “conventional” or “ruthless”. Jargon, not argument, is your best ally in keeping him from the Church. Don't waste time trying to make him think that materialism is true! Make him think it is strong, or stark, or courageous — that it is the philosophy of the future. That's the sort of thing he cares about. The trouble about argument is that it moves the whole struggle onto the Enemy's own ground. He can argue too; whereas in really practical propaganda of the kind I am suggesting He has been shown for centuries to be greatly the inferior of Our Father Below. By the very act of arguing, you awake the patient's reason; and once it is awake, who can foresee the result? Even if a particular train of thought can be twisted so as to end in our favour, you will find that you have been strengthening in your patient the fatal habit of attending to universal issues and withdrawing his attention from the stream of immediate sense experiences. Your business is to fix his attention on the stream. Teach him to call it “real life” and don't let him ask what he means by “real”.

The fashion now is to think of universities as industries or businesses. University presidents, evidently thinking of themselves as CEO's, talk of "business plans" and "return on investment," as if the industrial economy could provide an aim and a critical standard appropriate either to education or to research. But this is not possible. No economy, industrial or otherwise, can supply an appropriate aim or standard. Any economy must be either true or false to the world and to our life in it. If it is to be true, then it must be made true, according to a standard that is not economic. To regard the economy as an end or as the measure of success is merely to reduce students, teachers, researchers, and all they know or learn to merchandise. It reduces knowledge to "property" and education to training for the "job market." If, on the contrary, [Sir Albert] Howard was right in his belief that health is the "one great subject," then a unifying aim and a common critical standard are clearly implied. Health is at once quantitative and qualitative; it requires both sufficiency and goodness. It is comprehensive (it is synonymous with "wholeness"), for it must leave nothing out. And it is uncompromisingly local and particular; it has to do with the sustenance of particular places, creatures, human bodies, and human minds. If a university began to assume responsibility for the health of its place and its local constituents, then all of its departments would have a common aim, and they would have to judge their place and themselves and one another by a common standard. They would need one another's knowledge. They would have to communicate with one another; the diversity of specialists would have to speak to one another in a common language. And here again Howard is exemplary, for he wrote, and presumably spoke, a plain, vigorous, forthright English-- no jargon, no condescension, no ostentation, no fooling around.

In the preface to The God Delusion, Richard Dawkins describes how he refines his writing by asking his wife, the actor Lalla Ward, to read his words aloud to him ‘so I could apprehend very directly how it might seem to a reader other than myself… I recommend the technique to other authors, but I must warn that for best results the reader must be a professional actor, with voice and ear sensitively tuned to the music of language’, he says. You’d have to have a heart of stone not to see the amusement value of Professor Dawkins – who I think is a terrific writer – listening to his wife declaim all 420 pages of his book, maybe from a little lectern in his front room. And she did the whole book twice, he explains. She must love him very much. Dawkins’ advice to marry an actor so that he or she can read your work to you might seem impractical, especially to your current spouse, but Dawkins has a point – which his prose reinforces. You might disagree with his concept of a godless universe, but if you have read The God Delusion you wouldn’t say that he expresses himself with anything less than complete clarity. You can disagree with him because you know exactly what he’s thinking.

It would be easy to make this purely about local authority budgets, but the privatisation of social care has cloaked the profession in a profit-making penumbra which at times seems to trump the welfare of those the sector is supposed to serve. For many of the companies that vie with each other for business, elderly people are first and foremost pound symbols on a balance sheet. The corporate jargon which permeates the sector reflects this avaricious raison d'être. Elderly people are 'clients', 'customers', and 'service users'. 'Patients' are a separate category of people for whom the NHS has to send a ambulance in emergencies.

I don’t understand why some marketers insist on using ridiculous jargon that normal people don’t understand - make it simple and watch the sales role in.

Let’s begin with a short explanation of what we mean when we talk about branding, because sometimes businessy jargon and buzzwords can all run together and make a subject seem far more complicated than it actually is. Simply put, your brand is what makes you memorable. It’s the images, feelings, words and emotions that come to mind when someone hears your name. As Jeff Bezos, the founder of Amazon says, “Your brand is what people say about you when you’re not in the room.” Besides branding, another word

The idiots take over in the final days of crumbling civilizations. Idiot generals wage endless, unwinnable wars that bankrupt the nation. Idiot economists call for reducing taxes for corporation and the rich and cutting social service programs for the poor. They project economic growth on the basis of myth. Idiot industrialists poison the water, the soil, and the air, slash jobs and depress wages. Idiot bankers gamble on self-created financial bubbles. Idiot journalists and public intellectuals pretend despotism is democracy. Idiot intelligence operatives orchestrate the overthrow of foreign governments to create lawless enclaves that give rise to enraged fanatics. Idiot professors, “experts,” and “specialists” busy themselves with unintelligible jargon and arcane theory that buttresses the policies of the rulers. Idiot entertainers and producers create lurid spectacles of sex, gore, and fantasy.

Think Phrasal. This is an area where just about every business needs more work. Words are powerful, but more words are not more powerful—they’re often just confusing. Understand that in your company’s internal business and in communications with your customers, dissertations don’t necessarily prove smarts. In fact, they tend to drive people away. Though many writers never seem to grasp the point, using intelligent words does not necessarily make you appear smarter. The best way to make yourself or your company look smart is to express an idea simply and with perfect clarity. No matter who your audience is, it’s more effective to communicate as people do naturally. In simple sentences. Using simple words. Simplicity is its own form of cleverness—saying a great deal by saying little. Apple’s website is a primer for intelligence in communications. There is a cleverness in writing that runs throughout, but much of the feeling of Apple’s “smarts” comes from its brevity and straightforwardness. In a world where too many people are trying too hard, Simplicity can be extremely refreshing. The same can be said for product naming. Simple and natural names stick with people, while jargon and model numbers do not. If you wish people to form a relationship with your product, it needs a name people can naturally associate with. Product naming is one area in which Simplicity pays immediate returns.

In the eighties, the design community witnessed the great rise of “professionalism” (now a euphemism for the production of noninnovative but stylishly acceptable work—usually in corporate communications—coupled with very good fees). Along with “professionalism” came the “business consultant to the designers,” who proclaimed, “Design is a business.” This became the mantra of the eighties. The AIGA, along with other organizations and publications, produced seminars, conferences, and special magazine issues devoted to the business of design. These were followed by a plethora of design self-help books, which told you how to set up your own business, how to promote, how to speak correct business jargon, how to dress, how to buy insurance, and so on. There was nothing inherently wrong with this except for the subsequent confusion it caused. “Professional” work did look more professional, and corporate communications in general were visually improved. The level of design mediocrity rose. Also, practicing designers as a rule had previously been rather sloppy about running their businesses. They were easily taken advantage of, didn’t know how to construct proposals, and were generally more interested in designing than in minding the store, networking, or planning for the future. The business seminars did no harm, but the political and economic climate of the eighties in general, coupled with the pervasiveness of the “design is a business” hype, perverted the design community’s overall goal. The goal became money.

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I think what’s occurring is a stealthy rebranding: the word ‘problem’ has become too emotionally loaded to be uttered in polite company in case we think bad things about the companies responsible. So software bugs are now issues rather than problems, even if they stop our computers working and ruin our day. Or, for my CEO, the bug is an opportunity. He was in the software business, and the only opportunity a broken computer gives you is the opportunity to wait for tech support to call back. We now have ‘performance issues’ with staff who fall asleep on their keyboard, or ‘brand issues’ with companies that nobody likes, or, worst of all, ‘balance sheet issues’, as described by Lehman Brothers, shortly before it ceased to be Lehman Brothers. At least they didn’t call it a ‘balance sheet opportunity’, though I bet someone suggested it. Rule of thumb on issues: it doesn’t matter whether your company admits to balance sheet issues or problems, it still might be time to send out your CV.

Purpose is unencumbered by the punitive, legalistic associations of ethics and compliance. In a single word, it conveys the notion that meaning, impact, and values can act in mutually reinforcing ways. Still, unless purpose can be grounded somewhere concrete and practical, it’s at risk of becoming the latest iteration of confounding jargon about corporate responsibility.

Finding the Best Immigration Lawyer in Sydney: Services offered Navigating the complex landscape of immigration law can be daunting, especially in a city as diverse and bustling as Sydney. The right immigration lawyer can be an invaluable asset by providing essential advice and support. Here is a closer look at the services offered by the best immigration lawyers in Sydney and how they can help you during your immigration journey. Help with visa application One of the primary services provided by immigration attorneys is assistance with visa applications. There are different visa categories in Australia, including: Skilled Worker Visa: For individuals with specific skills that are in demand in Australia. Family visas: For reunification of family members, including partner, child and parent visas. Student visa: For those who want to study in Australia. Visitor visas: For short-term visits for tourism or business. The best immigration lawyers will help clients determine the most appropriate visa category, prepare the necessary documentation, and ensure correct and timely submission of applications. Legal advice and representation Immigration law can be complex, with ever-changing rules and regulations. An experienced immigration attorney provides legal advice customized to your situation. They can clarify complex legal jargon, outline your rights and responsibilities, and discuss the potential risks and benefits of different immigration options. If your application is refused or if you face visa cancellation, an experienced lawyer will represent you in appeals or judicial reviews. Their experience in handling such cases can greatly increase your chances of a favorable outcome. Preparation for interviews Many visa applications require interviews with immigration authorities. The best immigration attorneys will prepare you for these interviews by conducting mock interviews and advising you on how to effectively present your case. They will help you understand the types of questions that may come up and how to confidently answer them, ensuring that you are well prepared for the day. Compliance and Legal Obligations Once you have obtained a visa, it is essential to meet its conditions. Immigration attorneys provide advice on your responsibilities as a visa holder and help you understand what it takes to avoid violations that could jeopardize your immigration status. This includes understanding employment rights, study requirements and reporting obligations. Applications for permanent residence and citizenship For many immigrants, the ultimate goal is to achieve permanent residency and eventually citizenship. Immigration attorneys can help you with permanent residency applications, guide you through the points test and ensure that you meet all the necessary requirements. In addition, if you want to apply for Australian citizenship, an immigration lawyer can help you understand the eligibility criteria, prepare your application and deal with any issues. They can also help you prepare for your citizenship test and ensure you are ready to demonstrate your knowledge of Australian history, culture and values. Help with special cases Some immigration situations are more complicated than others. The best immigration lawyers are equipped to handle special cases, including: Refugee and Humanitarian Visas: For those seeking asylum in Australia due to persecution or significant risk in their home country. Employer-sponsored visas: We help businesses sponsor foreign workers and ensure compliance with labor laws. Health and Character Issues: Addressing issues that may arise from health screenings or character evaluations, helps clients prepare necessary documentation and appeals. Consulting services for businesses If you are a business looking to hire talent from overseas, an immigration attorney can provide essential services. They can h

Jargon-mongers certainly stuffed the business schools and used convoluted language to make banalities appear profound. However, no academics could come close to matching the obfuscation and murkiness of post-modern specialists in ‘theory’ – feminist theory, postcolonial theory, ‘other’ theory, critical race theory, queer theory, communicative action theory, structuration theory, neo-Marxian theory … any kind of theory, every kind of theory.

Vanity metrics wreak havoc because they prey on a weakness of the human mind. In my experience, when the numbers go up, people think the improvement was caused by their actions, by whatever they were working on at the time. That is why it’s so common to have a meeting in which marketing thinks the numbers went up because of a new PR or marketing effort and engineering thinks the better numbers are the result of the new features it added. Finding out what is actually going on is extremely costly, and so most managers simply move on, doing the best they can to form their own judgment on the basis of their experience and the collective intelligence in the room. Unfortunately, when the numbers go down, it results in a very different reaction: now it’s somebody else’s fault. Thus, most team members or departments live in a world where their department is constantly making things better, only to have their hard work sabotaged by other departments that just don’t get it. Is it any wonder these departments develop their own distinct language, jargon, culture, and defense mechanisms against the bozos working down the hall? Actionable metrics are the antidote to this problem. When cause and effect is clearly understood, people are better able to learn from their actions. Human beings are innately talented learners when given a clear and objective assessment.

A good business is based on information, analysis and insight, not speculation or opinion. Not all business owners share

It is a ridiculous word, reminiscent of the pseudo-science of those doctors, and it is a measure of the triumph of marketing that this promotional jargon is now used as a scientific term.

EARNINGS McDonald's Plans Marketing Push as Profit Slides By Julie Jargon | 436 words Associated Press The burger giant has been struggling to maintain relevance among younger consumers and fill orders quickly in kitchens that have grown overwhelmed with menu items. McDonald's Corp. plans a marketing push to emphasize its fresh-cooked breakfasts as it battles growing competition for the morning meal. Competition at breakfast has heated up recently as Yum Brands Inc.'s Taco Bell entered the business with its new Waffle Taco last month and other rivals have added or discounted breakfast items. McDonald's Chief Executive Don Thompson said it hasn't yet noticed an impact from Taco Bell's breakfast debut, but that the overall increased competition "forces us to focus even more on being aggressive in breakfast." Mr. Thompson's comments came after McDonald's on Tuesday reported that its profit for the first three months of 2014 dropped 5.2% from a year earlier, weaker than analysts' expectations. Comparable sales at U.S. restaurants open more than a year declined 1.7% for the quarter and 0.6% for March, the fifth straight month of declines in the company's biggest market. Global same-store sales rose 0.5% for both the quarter and month. Mr. Thompson acknowledged again that the company has lost relevance with some customers and needs to strengthen its menu offerings. He emphasized Tuesday that McDonald's is focused on stabilizing key markets, including the U.S., Germany, Australia and Japan. The CEO said McDonald's has dominated the fast-food breakfast business for 35 years, and "we don't plan on giving that up." The company plans in upcoming ads to inform customers that it cooks its breakfast, unlike some rivals. "We crack fresh eggs, grill sausage and bacon," Mr. Thompson said. "This is not a microwave deal." Beyond breakfast, McDonald's also plans to boost marketing of core menu items such as Big Macs and french fries, since those core products make up 40% of total sales. To serve customers more quickly, the chain is working to optimize staffing, and is adding new prep tables that let workers more efficiently add new toppings when guests want to customize orders. McDonald's also said it aims to sell more company-owned restaurants outside the U.S. to franchisees. Currently, 81% of its restaurants around the world are franchised. Collecting royalties from franchisees provides a stable source of income for a restaurant company and removes the cost of operating them. McDonald's reported a first-quarter profit of $1.2 billion, or $1.21 a share, down from $1.27 billion, or $1.26 a share, a year earlier. The company partly attributed the decline to the effect of income-tax benefits in the prior year. Total revenue for the quarter edged up 1.4% to $6.7 billion, though costs rose faster, at 2.3%. Analysts polled by Thomson Reuters forecast earnings of $1.24 a share on revenue of $6.72 billion.

work’ existed at ‘the interface of business and education’, and she had read enough CVs to recognise this for the vacuous bullshit it was. Mediocrity was tricky to plaster over. Jargon was the usual camouflage.

When it came to impressing a prospective client, Be prepared, listen, focus on the need, know the customer’s business, acknowledge the problems, tell a story, use the right jargon, keep it simple, and always be persistent.

Who is your ideal target market? Be as specific as possible about all the attributes that may be relevant. What is their gender, age, geography? Do you have a picture of them? If so, cut out or print a picture of them when you think about and answer the following questions: • What keeps them awake at night, indigestion boiling up in their esophagus, eyes open, staring at the ceiling? • What are they afraid of? • What are they angry about? • Who are they angry at? • What are their top daily frustrations? • What trends are occurring and will occur in their businesses or lives? • What do they secretly, ardently desire most? • Is there a built-in bias in the way they make decisions? For example, engineers are exceptionally analytical. • Do they have their own language or jargon they use? • What magazines do they read? • What websites do they visit? • What’s this person’s day like? • What’s the main dominant emotion this market feels? • What is the ONE thing they crave above all else? These are not theoretical, pie-in-the-sky questions. They are key to your marketing success. Unless you can get into the mind of your prospect, all your other marketing efforts will be wasted

She rambled on, spewing out a blizzard of fuzzy business jargon, managing to make the simple seem complicated, and ignoring the complicated altogether.

And it has these qualities: • It is reasonably short and parsimonious. • It is specific. • It states what the company does and why it matters in a way that anyone can summarize without having to quote it literally. • It avoids jargon, such as “best of breed,” “best in class,” or vague words such as superior, expert, and empowered. • It is affirming, but not grandiose or self-important. • People easily recognize that it’s you.

Skeeing was pure LAPD jargon—a less formal word for surveilling. It meant doing a drive-by of a person of interest, taking a measure of him. Its origin was debated: One camp thought it derived from the word schematic, meaning getting the physical parameters of a suspect’s place of business or residence. Others said it was short for scheming—taking the first step in a plan to hit a house of criminal activity.

Be prepared, listen, focus on the need, know the customer’s business, acknowledge the problems, tell a story, use the right jargon, keep it simple, and always be persistent.

At OneMSP, our mission is to empower businesses with technology to thrive. We achieve this by being relatable, engaging and fast, and by always doing the right thing. OneMSP makes technology the driving force behind business growth but without the jargon. Imagine having an IT provider totally invested in you and your people, who'll provide transformational IT services elevating your team, and business. Discover the difference with our unique approach to IT services. We’ll guide you away from firefighting and short-term struggles and give you concrete, clear, effective IT solutions to drive your success!

When I started as a journalist the first company I worked for had an old newspaper man called Harold who ruled the newsroom. He was called chief sub-editor – the ‘sub’ is the person who fixes your mistakes before they go into the newspaper or magazine – although it was inconceivable that anyone could have worked under him. Every morning he would arrive at 4 am and edit all the copy, looking for these mistakes, and a thousand more that he had internalised in the 50 years to that date. If you made unnecessary errors, he’d call you in to his cubbyhole and shout at you in front of your mates, while you stared at his one remaining front tooth as it wobbled precariously.

I’m constantly contacted by amateur grammarians who want me to post something about the abuse of dangling modifiers. I don’t do this because I don’t really know what a dangling modifier is. I could look it up on Wikipedia and pretend that I know what I’m talking about but that would mean I was trying to sound clever for no reason (see above). We need to think clearly to write clearly, not swallow a book about grammar. I edit some terrible articles. The first thought is that there’s a problem with the grammar: then when you fix the grammar you often find that there isn’t a clear train of thought underlying what they wrote. That’s the problem, not the dangling modifier.

Work/life balance We’re not in the office to enjoy ourselves. This is abundantly clear. The Japanese even have a special word for suicide from overwork: they call it karoshi. In the year 2000, 33,000 people committed karoshi.

You don't fly to another country and expect the residents to speak your language. You have to communicate with speech they understand. Winning business involves speaking human, not spewing jargon.

One day I hope business will stop using military terms to describe how to serve a customer.

Why should I use [TOPIC] in my life/business? • What is [TOPIC] about? • What’s the meaning of [BASIC TERMS/WORDS/JARGON SURROUNDING THE TOPIC]? • Why I should stop [DOING SOMETHING RELATED TO THE TOPIC]? What [MISTAKES RELATED TO THE TOPIC] should I stop making?

Remember that beginner content is centered around: • Why should I use [TOPIC] in my life/business? • What is [TOPIC] about? • What’s the meaning of [BASIC TERMS/WORDS/JARGON SURROUNDING TOPIC]?

a good strategy statement articulates a company’s purpose, its means of competition, and its unique advantages by answering the most basic questions about what a company does and how it does it: Who we serve With what sort of products or services What we do that’s different or better What enables us to do that And it has these qualities: It is reasonably short and parsimonious. It is specific. It states what the company does and why it matters in a way that anyone can summarize without having to quote it literally. It avoids jargon, such as “best of breed,” “best in class,” or vague words such as superior, expert, and empowered. It is affirming, but not grandiose or self-important. People easily recognize that it’s you.

The doubters soon realized that “Imagination at Work” wasn’t just advertising. Immelt was intent on putting marketing at the heart of GE strategy to dictate not just how the company sold the things it made but what it made in the first place. Much as Welch had before them, Comstock and Immelt hatched new jargon to express the process they wanted the company to follow. GE business leaders would now convene to come up with “Imagination Breakthroughs”—that is, ideas about products the company should design and sell.

1031: Jargon for Section 1031 of the Internal Revenue Code, which allows a seller to delay paying taxes on a piece of real estate that is sold for a capital gain through an exchange for a more expensive piece of real estate. CORPORATION: Merely a legal document that creates a legal body without a soul. It’s not a big building or a factory or a group of people. Using it, the wealth of the rich is protected. FINANCIAL IQ: Financial intelligence that comes as a result of financial education. People with high financial IQ learn to use other people’s money to become rich. FINANCIAL LITERACY: The ability to read and understand financial statements, which allows you to identify the strengths and weaknesses of any business.

In any type of activity or business divorced from the direct filter of skin in the game, the great majority of people know the jargon, play the part, and are intimate with the cosmetic details, but are clueless about the subject.

We all get stories. No matter what our experience in the organization is, no matter what our education levels are, and how deep our industry understanding is, we all get stories. The fact that we don’t use complex words and abstract jargons when telling stories only helps.

Working lunch is the art of gorging in five star delicacies all the while spitting out fancy business jargons

Idiot industrialists poison the water, the soil, and the air, slash jobs and depress wages. Idiot bankers gamble on self-created financial bubbles. Idiot journalists and public intellectuals pretend despotism is democracy. Idiot intelligence operatives orchestrate the overthrow of foreign governments to create lawless enclaves that give rise to enraged fanatics. Idiot professors, “experts,” and “specialists” busy themselves with unintelligible jargon and arcane theory that buttresses the policies of the rulers. Idiot entertainers and producers create lurid spectacles of sex, gore, and fantasy. There is a familiar checklist for extinction. We are ticking off every item on it.