Busch Quotes

We would sit in the living room, drink a case of Busch beer, and throw the empty cans into the kitchen for no reason whatsoever, beyond the fact that it was the most overtly irresponsible way for any two people to live.

The impulse to escape notice is not about complacent isolation or senseless conformity, but about maintaining identity, propriety, autonomy, and voice. It is not about retreating from the digital world but about finding some genuine alternative to a life of perpetual display.

Inconspicuousness begins as self-protection but soon extends to self-reliance and a deeper appreciation of who we are and where we belong in things.

Dumme Gedanken hat jeder, aber der Weise verschweigt sie.

So geht es mit Tabak und Rum: Erst bist du froh, dann fällst du um.

What to know about pain is how little we deserve it, how simple it is to give, how hard to lose.

A parent always tries to protect his child's world from the harsh reality of adulthood. - Busch

I was looking at Latin America and who was the richest guy in Venezuela? A brewer (the Mendoza family that owns Polar). The richest guy in Colombia? A brewer (the Santo Domingo group, the owner of Bavaria). The richest in Argentina? A brewer (the Bembergs, owners of Quilmes). These guys can’t all be geniuses...It’s the business that must be good.

We need something to believe in. Doesn't matter what. God, Buddha, Elvis. We all need faith. That's what gives us hope, hope there's something better out there, something to strive for. Hope is what drives you. Hope gets you out of bed, hoping you're going to make that big sale at work, hoping you get to make love to your wife at night. - Paul Busch

Although it may be unused, the front door continues to appeal to our sense arrival. Call it the ceremony of coming home.

Es ist ein Brauch von Alters her: Wer Sorgen hat, hat auch Likör. Doch wer zufrieden und vergnügt, sieht zu, daß er auch welchen kriegt.

You can 'hypergrow' all you want. Without roots, you won't stand a storm.

Design is the ultimate influencer.

Im Nebel Seltsam, im Nebel zu wandern! Einsam ist jeder Busch und Stein, Kein Baum sieht den andern, Jeder ist allein. Voll von Freunden war mir die Welt, Als noch mein Leben licht war; Nun, da der Nebel fällt, Ist keiner mehr sichtbar. Wahrlich, keiner ist weise, Der nicht das Dunkel kennt, Das unentrinnbar und leise Von allen ihn trennt. Seltsam, Im Nebel zu wandern! Leben ist Einsamsein. Kein Mensch kennt den andern, Jeder ist allein.

No matter his joking, I thought, this was a man as given to the miseries as I was. You could look into my dead face and find my living eyes. In his case, the life and death were reversed, and the flesh of his face was living ground, while his eyes were little monuments to lifelessness buried therein.

Do the uncomfortable thing first.

In the poetry of arrival, the garage door is free verse; the front door can be anything from a rhyming couplet to a sonnet.

Wie lieb und luftig perlt die Blase Der Witwe Klicko in dem Glase.

I've been very self-indulgent and weird and I'm sorry. But I'd really like to die.

In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.

When your corporate motto is “Making friends is our business,” it forgives a lot of sins.

The harsh smell of blood and burnt flesh will stain the air for years to come.

But no matter how good the beer, how many honors or awards, how innovative Goose Island would ever be again, someone deep in the crowd would always boo.

It is easy to become a father, but very difficult to be a father.

What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds. Then I met designers. And instantly fell in love. Let me tell you why. Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often. I’m bringing this up because it’s time to bridge the gap between design and business.

When identity is derived from projecting an image in the public realm, something is lost, some core of identity diluted, some sense of authority or interiority sacrificed. It is time to question the false equivalency between not being seen and hiding. And time to reevaluate the merits of the inconspicuous life, to search out some antidote to continuous exposure, and to reconsider the value of going unseen, undetected, or overlooked in this new world. Might invisibility be regarded not simply as refuge, but as a condition with its own meaning and power? Going unseen may be becoming a sign of decency and self-assurance. The impulse to escape notice is not about complacent isolation or senseless conformity, but about maintaining identity, propriety, autonomy, and voice. It is not about retreating from the digital world but about finding some genuine alternative to a life of perpetual display. It is not about mindless effacement but mindful awareness. Neither disgraceful nor discrediting, such obscurity can be vital to our very sense of being, a way of fitting in with the immediate social, cultural, or environmental landscape. Human endeavor can be something interior, private, and self-contained. We can gain, rather than suffer, from deep reserve.

She suggests, too, that our capacity for intimate relationships can depend on having this deep core of private awareness; and that acknowledging our unknown and unseen selves, and offering these up only when and if we choose, is essential to our ability to engage in close relationships. Valuing interior experience is vital to developing a sense of self, and how we reveal ourselves to the outside world has everything to do with how we stay out of view when we need to.

She better not die this time," I guess I said.

We usually had four big targets a year: market share, expenses, EBITDA and cash.

So, you don’t have money to invest in your brand? You do have money for damage control, right? Here’s the thing: anyone can make your brand inferior in your absence.

People change, and so do their aspirations, and so should brands.

having a big dream brings as much work as having a small dream’...

Gossip is the confession of other people's sins.

Submerged, I have become a refugee from the visible world.

Ohne Jesus wissen wir nichts von Gott. Jesus aber ist die Offenbarung Gottes. In Jesus ist Gott zu uns gekommen.

We are like tea bags - we don't know man lying on sidewalk as people pass byour own strength until we're in hot water.

We are like tea bags - we do not know man lying on sidewalk as people pass by our own strength until we're hot in water.

... Within the mind, especially the mind under great stress... boundaries of space and time are meaningless, and the... interior self lives by other rules and in other dimensions.

Do not confuse location with direction. Location is where you are, direction is where you are going.

Great design is no longer an advantage, it's a prerequisite. Brands: get sharp or get cut out.

[N]ow that growing your own (food, dope, hair, younameit) is hip," wrote the author of an essay widely reprinted in alternative newspapers, "it's time to resurrect the Dope of the Depression - Homebrew." Homemade beer inspired "good vibrations" and a "pleasant high." Unlike the rest of "plastic, mass-produced shit" of modern America, homebrew represented "an exercise of craft" and empowered the "politically oriented" to retaliate against "Augustus [sic] Busch and the other fascists pigs who [were] ripping off the Common Man." "If you're looking for a cheap drunk," added the beer adviser, "go back to Gussie Busch. But if you dig the good vibes from using something you make yourself, plus an improvement in quality over the commercial shit," brew on, brothers and sisters, brew on.

Most of the wine in the world sells for two dollars a bottle. Quite a bit sells for four dollars to five dollars a bottle, and there are many that sell for ten dollars a bottle. Then you have wines that sell for three hundred dollars a bottle. What the world needs is a beer that's worth five dollars a bottle. I think that would be great. If all beer prices are forced down to the level of Busch Bavarian, none of us will be there.

In this freedom that we have received in our time, through our understanding of His divine plan for us, we stand in our full responsibility. Let us always stay close to the loving, caring hand of our Redeemer and our Savior to find safety and joy.

Yet though Americans have been driving up to their houses for decades and entering through backdoors, side doors, kitchen doors, and especially doors through garages, architects keep designing houses with ceremonial front doors that are nowhere near any car or driveway.

If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day.

A clever Zen teacher might say that standing back and letting the monastery burn belies a kind of attachment to the idea of nonattachment, that trying to save it when it could all burn anyway is true nonattachment. In trying to save Tassajara from the fire—or your own life from disaster—you can’t be sure you will. In fact, you can lose everything you love in a moment. And that’s not a reason to give up. If anything, it’s a reason to turn toward the fire, recognizing it as a force of both creation and destruction, and to take care of what’s right in front of you, because that’s all you actually have.

»Schnuggi«, rief ich, doch Elyas reagierte nicht. Der Typ lief mir einfach viel zu schnell. Es war schwer genug, einen Fuß erfolgreich vor den anderen zu setzen, an Tempo war dabei nicht einmal zu denken. Ich wusste nicht, warum Elyas ausgerechnet heute der Meinung war, er müsse einen neuen Rekord aufstellen. »Niss soo schnell, Elyas … Hicks« »Emely«, sagte er, stoppte und wandte sich zu mir um. »Wenn wir noch langsamer laufen, dann stehen wir.« »Gar nich waahhr.« »Doch, es ist die Wahrheit. Ich warte bereits auf die erste Schnecke, die dich anhupt.« Er harrte aus, bis ich auf gleicher Höhe zu ihm war, und lief weiter. Nur wenige Schritte später bildete ich schon wieder das Schlusslicht. Linker Fuß vor – rechter Fuß vor. So schwer konnte das doch nicht sein? Es erforderte meine gesamte Konzentration und war trotzdem nicht von Erfolg gekrönt. Im Gegenteil, denn im nächsten Augenblick bekam ich den Beweis, wie schwer es tatsächlich war. »Huch!«, brachte ich nur noch hervor, als ich mit dem Fuß umknickte, ins Rudern geriet, gnadenlos das Gleichgewicht verlor und in eine Hecke plumpste. »Emely?«, hörte ich Elyas‘ Stimme in der Ferne fragen. »Wo bist du?« »Hicks.« Erst hörte ich Schritte, dann wackelte die Hecke ein zweites Mal. »Emely! Was … Gott, wenn man dich nur eine Sekunde aus den Augen lässt. Ist dir etwas passiert?« Ich kicherte. »Mr. Busch hat mich aufgefangen … Verstehs su? Mr. Busch!« Elyas seufzte und beugte sich näher über mich. »Hast du dir wehgetan?« »Weiß nisch?« »Mädchen, Mädchen«, sagte er. »Komm her.«

Eager to reestablish their brand as the “King of Beers,” the company’s board of directors had authorized August Jr., the superintendent of the brewery, to buy several teams of Clydesdale draft horses “for advertising purposes.” Gussie, as he was called, purchased sixteen of the massive 2,000-pound animals for $21,000 at the Kansas City stockyards. He also found two wooden wagons from back in the days when the company employed eight hundred teams of horses to deliver its beer, and set about having them restored to the exacting standards of his late grandfather, brewery founder Adolphus Busch, who liked to conduct weekly inspections from a viewing stand, with his son August at his side as all the drivers passed in parade, hoping to win the $25 prize for the best-kept team and wagon.

How, then, can Apple claim to be 100 percent renewable? It purchases a fraudulent “100 percent renewable” status from electricity producers. The basic way this works is that Apple pays utilities to give it credit for the solar and wind that others use—and to give others the blame for the coal, gas, and nuclear that Apple uses. It’s as if Apple CEO Tim Cook were traveling with nine other people on a yacht powered 90 percent by diesel and 10 percent by a sail—and Cook claimed that he traveled just using the sail, while the others traveled using the diesel. This energy accounting fraud is shameful and destructive, because it leads us to think that we can have innovators like Apple without the uniquely cost-effective energy we get from fossil fuels. Even worse, leading company after leading company, including Facebook, Google, Bank of America, and Anheuser-Busch, is claiming to be 100 percent renewable.[18]

As F. Enzio Busche beautifully describes it: [If we are] enlightened by the Spirit of truth, we will then be able to pray for the increased ability to endure truth and not to be made angry by it (see 2 Ne. 28:28). In the depth of such a prayer, we may finally be led to that lonesome place where we suddenly see ourselves naked in all soberness. Gone are all the little lies of self-defense. We see ourselves in our vanities and false hopes for carnal security. We are shocked to see our many deficiencies, our lack of gratitude for the smallest things. We are now at that sacred place that seemingly only a few have courage to enter, because this is that horrible place of unquenchable pain in fire and burning. . . . This is the place where suddenly the atonement of Christ is understood and embraced. . . . With this fulfillment of love in our hearts, we will never be happy anymore just by being ourselves or living our own lives. We will not be satisfied until we have surrendered our lives into the arms of the loving Christ, and until He has become the doer of all our deeds and He has become the speaker of all our words.3

You can’t compete with your own partner. You can’t get upset about who gets credit for a deal. The idea that one has to win doesn’t work in any

of the 2000s – mainly to preserve future relations among their heirs. Establishing the rules that will guide future generations of partners has been a concern for

was enough to understand what Marcel wanted... On a normal day he would sit at the table,

Andujar, Joaquin, 183 Anheuser-Busch, 181–82 Animal Rescue

when one of Anheuser-Busch’s competitors uses social connection, consumers will think of Budweiser as well.

In the United States, most boards are benign, and the power resides primarily with the chief executive; boards tend to only become significant when it comes time to replace a failing CEO. The AB Inbev board, however, is the primary power center in the company. It exemplifies that boards can play a central role in setting BHAGs, developing strategy, sustaining culture, seizing opportunities and leading through tumultuous times. Without such a strong and unified board, AB Inbev would not have come through the 2008-09 challenges as strong as it did (and perhaps even not at all). The AB Inbev board pays constant attention to its own culture, disciplines and vibrancy, with as much fanatic attention as building and preserving the management culture of the company. Most important, it makes decisions and allocates capital for long-term shareholder value, measured in multiple decades, not in terms of quarterly moments. If more boards behaved this way, we would have better performing enterprises and lasting companies.

If building a disruptive, dynamic brand is not in your plans, neither is profit.

A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

All human aspirations are opportunities for brands to build relationships.

Your brand story’s “happily ever after” involves open wallets.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

Products shouldn’t just work well, they must unfold well.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Lean brands are the result of continually testing assumptions.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Brands play in an exciting sandbox of symbolic meanings.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Dass Kinder eine derartige Darstellung sehr nach ihrem Geschmack finden, ist nicht zu bezweifeln […]« Tatsächlich gab es später Verbote des Buches: Die steirische Schulbehörde untersagte noch 1929 den Verkauf von Max und Moritz an Jugendliche unter achtzehn Jahren (!). Die Kritik der Spießer tat dem Erfolg nicht Abbruch: Bereits zu Wilhelm Buschs Lebzeiten wurde das Werk in zehn Sprachen übersetzt,

Target isn’t alone in its desire to predict consumers’ habits. Almost every major retailer, including Amazon.com, Best Buy, Kroger supermarkets, 1-800-Flowers, Olive Garden, Anheuser-Busch, the U.S. Postal Service, Fidelity Investments, Hewlett-Packard, Bank of America, Capital One, and hundreds of others, have “predictive analytics” departments devoted to figuring out consumers’ preferences. “But Target has always been one of the smartest at this,” said Eric Siegel, who runs a conference called Predictive Analytics World. “The data doesn’t mean anything on its own. Target’s good at figuring out the really clever questions.

If the Product Is Good, It Will Naturally Attract Customers

consumers are not a piece of code. You can’t just query them into action.

Everything that the customer experiences is the product. This is something that both media companies and product startups don’t understand.

Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand. — David Ogilvy

Branding is not just about fancy graphics on your landing page. A strong brand, or lack thereof, could make or break you.

WATCH THAT QCD POSITION! While I was writing this book, I hosted a lighting seminar for neophyte photographers using cameras of all breeds, and out of 30 photographers in two sessions, no fewer than four Canon shooters were having trouble setting the aperture when using the Manual exposure mode I was having them use while working with studio flash units. (Each of them rarely used Manual.) All four had accidentally set the QCD switch to Lock (if they were 7D owners) or to the On (only) position (if they were 50D or 40D users), disabling the Quick Control Dial. I expect that this happens more frequently than I suspected, so I’m calling it to your attention once more in these two sidebars.

For all Cooper’s fame and success, he was as insecure as anyone in Hollywood, where you were judged not by your body of work but by what you had done lately. He was a contract player, part of a studio system that, in effect, owned him. Don’t do the part, and I’ll sue you, Sam Goldwyn told Cooper. William Wyler—who had his own conflicts as a contract director working for Goldwyn—was assigned to The Westerner. The director saw the humor and the fun of pitting Cooper against Brennan—especially when Niven Busch rewrote the script not only to build up Cooper’s role, but also to exploit a sentimental vulnerability in Bean, who is besotted with the English actress Lily Langtry. Cooper, as Cole Harden, sentenced to hang, tricks Bean into believing that the cowboy knows the stage star and can arrange for Bean to meet her. Thus Harden delays his hanging and embarks on a trip with the credulous judge to accost his idol. Watching the wizened old judge become giddy over the very idea of sharing a moment with his beloved Lily turns The Westerner into a powerfully amusing take on how a devotion to stardom can overcome even the hardest case. It would all be such fun, Wyler assured Cooper.

in one comic scene, Brennan and Cooper share the same bed, with Brennan’s arm, at one point, draped over Cooper’s. It is tempting to see Lillian Hellman’s hand in such scenes, since she was assigned to do rewrites of Busch’s script. She specialized in the sexual ambiguity of the ménage à trois, as in These Three (1936), a Goldwyn production that featured two schoolteachers in love with the same man. In The Westerner, it is the off-screen Langtry who links Brennan and Cooper. Her aura envelops Harden and dazzles Bean, especially since Bean has to work overtime to pry out of the laconic Harden luscious details the judge slavers over. Accompanied by Brennan’s moist patter, Cooper dryly doles out his delicacies, including a lock of Langtry’s hair (actually taken from the daughter of a homesteader who has fallen in love with Harden). During the Lux Radio Theatre production of The Westerner (broadcast September 23, 1940), Cooper’s droll delivery evoked more laughter than Brennan’s stridency.

The keys to not just survival but success, Busch understood, lay in diversification, distribution, and marketing.

I love the St. Louis Cardinals baseball team for many reasons and they have given me some wonderful memories. When I look back, I don't think about the games they lost but I remember going to see the games when I was a little boy with my grandfather. I remember talking to my mom on the phone after the Cardinals won the World Series in 2006 while I was dressed up in my Captain of the Fallopian Swim Team Halloween costume. I remember taking my lovely wife to her first Cardinals game where she broke out in hives due to the heat and humidity. I remember the joy I felt as I sat with my little man watching our first Cardinals game together at Busch Stadium. I know I need to take my obsession down a notch but in the end it is worth it because it takes me back to times I will never forget and always cherish.

When Americans sip their iconic Budweiser, they are in fact enjoying a beer produced by a company engendered by a 2004 merger of Brazilian and Belgian breweries that in turn managed to gain control of Anheuser-Busch in 2008, thus forming the world’s largest beer company. Its CEO, Carlos Brito, is from Brazil.

Tobias Brewers and Maltsters Collection, located at the Western Historical Manuscripts Collection at

the Riverfront Times, and the books Making Friends Is Our Business, by Roland Krebs and Percy J. Orthwein; Under the Influence, by former Post-Dispatch reporters Peter Hernon and Terry Ganey; October 1964, by David Halberstam; and Dethroning the King, by former Financial Times reporter Julie MacIntosh. PROLOGUE: “AUGUST IS NOT FEELING WELL

Brands can only stand out if they know where they stand. Values matter.

Но глупостта е много широко разпространена болест и ако от нея болеше, светът щеше да е изпълнен с вопли и стенания.

In the open-plan offices where everyone scrutinized everyone else, anyone who got up to leave earlier than usual to go home was usually greeted with a round of applause. This was done in a sarcastic way and usually accompanied by an awkward question: “Are you working part-time?

Standing still in life is simply not living. Being acutely aware of time as a finite commodity, now or never rings true. I find myself in between what is comfortable and what is necessary. What a terrible business this living can be at times.

To the universal energy that has been eternally patient with me, I thank you. Please continue to send me signs even if I reject them. One day, and hopefully not too far off in the distance, I will welcome your nudge with an open heart and move in the direction of purpose and love without hesitation. In the meantime, I will continue to sit in discomfort trusting in the mystery of it all.

My writing is a playground for self-examination, self-reflection and philosophical interplay. I debate with myself as I write and the outcome is never predestined. I flirt with new ideas and old tales of wisdom, never really settling into one frame but rather enjoying the entire picture, even the odd brushstrokes and frayed edges. The universe is such a creative space and the joy I feel when floating in this galactic sea of creativity is unmatched by any measure of intelligence we know of.

Craving a story from my past, I focus on this ache Words begin to creep out of every joint, Pieced together by a loose string of remembrance.

The passing sound of the wind gently draws me back, Wings from above beat against all resistance For a moment, I wish to soar, challenging this earthen gravity For a moment I wish to fall into the breath of the wind and float there.

The full moon pulls closer and waves of Melancholy tease a merciless shore Sand slowly slips through each crest forming Cold and unwanted fingers of indifference.

US Craft Brewery Sales to Anheuser-Busch InBev March 28, 2011: Goose Island Beer Co. (Chicago) February 5, 2014: Blue Point Brewing (Patchogue, New York) November 5, 2014: 10 Barrel Brewing (Bend, Oregon) January 23, 2015: Elysian Brewing (Seattle) September 23, 2015: Golden Road Brewing (Los Angeles) December 18, 2015: Four Peaks Brewing (Tempe, Arizona) December 22, 2015: Breckenridge Brewery (Littleton, Colorado) April 12, 2016: Devils Backbone Brewing (Roseland, Virginia) November 3, 2016: Karbach Brewing (Houston) May 3, 2017: Wicked Weed Brewing (Asheville, North Carolina)

If we do something in the public interest which at the same time is profitable to the company, then this is, indeed, very good business,” he said.

It’s been you all along, and it’ll be you all the way. Learn to play up your strengths, embrace your flaws, and pursue your passions. Be gentle when your mind, body, or soul are tired. Value your time and surround yourself with those who do too. Above all, give your dreams the same respect you grant to others’. This is the starting point of all great brand builders: self-empathy.

For two months, between the crash of Lehman and the end of negotiations, we were really anxious,” recalled Brito. “Things were out of our hands and nobody knew where the world was going... We announced the transaction in one world and signed the contract to buy it in another... Some of the banks in our consortium almost disappeared... It was as though we had entered a tunnel and, somehow or other, had to get to the other end – only by the other end, it had suddenly started to rain. What could you do? Begin to think of a plan B, a plan C, on other ways of financing...

It is easy, however, to miscalculate the staying power of one’s adversaries. Price wars drag on long and painfully, especially when the players have backers with deep pockets, for example PepsiCo’s Frito-Lay versus Anheuser-Busch’s Eagle Snacks in the US snacks market, a war that waged for over a decade with no one emerging as the winner.