Brochure Design Quotes

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So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
Walter Isaacson (Steve Jobs)
Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity is the ultimate sophistication.
Walter Isaacson
Adrian was right that the sun I'd just described wasn't the design that had been the on the sword or brochure. Both of those had used an ancient symbol. The one in my vision was a more modern adaption-and this wasn't the first time I'd seen it. The sun in my vision was an exact match for Trey's tattoo.
Richelle Mead (The Golden Lily (Bloodlines, #2))
Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
Walter Isaacson (Steve Jobs)
one featured on its first brochure: “Simplicity is the ultimate sophistication.” Jobs felt that design simplicity should be linked to making products easy to use. Those goals do not always go together. Sometimes a design can be so sleek and simple that a user finds it intimidating or unfriendly to navigate. “The main thing in our design is that we have to
Walter Isaacson (Steve Jobs)
An Internet search produces no clues as to what Fox is up to these days. Five years ago, there was an auction item listed in a brochure for the Galer Street School, a private school in Seattle. It read, “CUSTOM TREE HOUSE: Third-grade parent Bernadette Fox will design a tree house for your child, supply all materials, and build it herself.” I contacted the head of school about this auction item. She emailed back: “According to our records, this auction item received no bids and went unsold.
Maria Semple (Where'd You Go, Bernadette)
Ive was a fan of the German industrial designer Dieter Rams, who worked for the electronics firm Braun. Rams preached the gospel of “Less but better,” Weniger aber besser, and likewise Jobs and Ive wrestled with each new design to see how much they could simplify it. Ever since Apple’s first brochure proclaimed “Simplicity is the ultimate sophistication,” Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. “It takes a lot of hard work,” he said, “to make something simple, to truly understand the underlying challenges and come up with elegant solutions.
Walter Isaacson (Steve Jobs)
Arthur flipped through the brochure till he found what he was looking for. At the back there were a few maps of the planet. They were fairly rough and ready because they weren't likely to be of much interest to anyone, but they told him what he wanted to know. He didn't recognize it at first because the maps were the other way up from the way he would have expected and looked, therefore thoroughly unfamiliar. Of course, up and down, north and south, are absolutely arbitrary designations, but we are used to seeing things the way we are used to seeing them, and Arthur had to turn the maps upside-down to make sense of them.
Douglas Adams (Mostly Harmless (Hitchhiker's Guide to the Galaxy, #5))
We are paying for and even submitting to the dictates of an ever-increasing, unceasingly-spawning class of human beings who should never have been born at all.1 —Margaret Sanger, The Pivot of Civilization In 2009, Hillary Clinton came to Houston, Texas, to receive the Margaret Sanger award from Planned Parenthood. Sanger was the founder of Planned Parenthood and the award is its highest prize. In receiving the award, Hillary said of Sanger, “I admire Margaret Sanger enormously, her courage, her tenacity, her vision. I am really in awe of her. There are a lot of lessons we can learn from her life and the cause she launched and fought for and sacrificed so greatly.”2 What was Margaret Sanger’s vision? What was the cause to which she devoted her life? Sanger is known as a champion of birth control, of providing women with the means to avoid unwanted pregnancies. But the real Margaret Sanger was very different from how she’s portrayed in Planned Parenthood brochures. The real Margaret Sanger did not want women in general to limit their pregnancies. She wanted white, wealthy, educated women to have more children, and poor, uneducated, black women to have none. “Unwanted” for Sanger didn’t mean unwanted by the mother—it meant unwanted by Sanger. Sanger’s influence contributed to the infamous Tuskegee experiments in which poor blacks were deliberately injected with syphilis without their knowledge. Today the Tuskegee Project is falsely portrayed as an example of southern backwardness and American bigotry; in fact, it was a progressive scheme carried out with the very eugenic goals that Margaret Sanger herself championed. In 1926, Sanger spoke to a Women’s Chapter of the Ku Klux Klan in New Jersey about her solution for reducing the black birthrate. She also sponsored a Negro Project specifically designed, in her vocabulary, to get rid of “human beings who should never have been born.” In one of her letters Sanger said, “We do not want word to get out that we are trying to exterminate the Negro population.”3 The racists loved it; other KKK speaking invitations followed. Now it may seem odd that a woman with such views would be embraced by Planned Parenthood—even odder that she would be a role model for Hillary Clinton. Why would they celebrate Sanger given her racist philosophy? In
Dinesh D'Souza (Hillary's America: The Secret History of the Democratic Party)
in the middle of this God-forsaken desert, the government built an oasis.  The designers included rolling hills, a small river, walking trails, two small lakes, and dozens of large one and two story buildings that seemed to be part of the environment.  And there was grass, lots of bright green grass right there in the middle of the desert.  It was synthetic but it looked real and made the place look like a picture on a travel brochure. 
Clint Morey (The Harvest)
Robert was the owner and the Executive Director for 99 Red Balloons Japan Inc and entertainment and event company that provided entertainers decorations for promotions, special events, advertising, and for English language instruction at primary schools. Robert duties as included all facets to the business preparation of English teaching personnel management Web site development and promotion as well as advertising copy and design of company brochures.
EditFast
He’ll be in a day camp for the first three weeks, then nothing. My mind keeps returning to the Middle East. It’s almost two months since I promised to send printed catalogues. I’ve done nothing. Every time I think about it, my will to invest in those relationships vanishes. My confidence that I can manage a long-term, expensive project has disappeared. And if I devote a lot of hours to designing and printing a catalogue, I’ll be ignoring other, more promising work. I don’t want to waste money on brochures that won’t produce income until some point far in the future. And with what I’ve learned from Bob Waks, I have even more reason to give up. I can’t see how we could interact with Middle Eastern clients in the manner that Bob suggests. It’s going to be very difficult to avoid sending complete proposals, and it will be almost impossible to do Glance sessions. The time difference is too much. I decide to drop the whole thing. I talk myself into this by arguing that I don’t think anyone in Kuwait or Dubai will be terribly upset. They weren’t pining for my presence, and they won’t miss me. In the back of my mind, though, I have nagging doubts. It’s hard for me to walk away from the potential for business, no matter how unpromising.
Paul Downs (Boss Life: Surviving My Own Small Business)
Genisys, a Google Adwords-certified leading Digital Marketing Agency is operating multi facet digital services throughout India specializing in Web development, Web design, Software development, Digital marketing services which include-SEO (Search Engine Optimization), SMM (Social Media Marketing), PPC(Pay Per Click), Email marketing, Content marketing, Mobile marketing, Affiliate marketing, Brand marketing and promotion, inbound marketing, Local Business Marketing, Business listing solution, Video brochure, Ecommerce solution, CRM service, Reputation Management, Online Presence analysis, Conversion Rate Optimization, Goggle service and so on to keep up with the high-tech advanced digital world and connecting the clients goal to reality through creative designers, digital strategists and specialized innovative team.
Genisys
that would be enough for even one of his fancy chrome portholes. ‘I don’t get technology. Any technology. It mystifies me.’ He reached for a glossy brochure, flipping it open to show her a diagram. Standing close to him was like torture. She felt her stomach flip. ‘We design our systems so they are very intuitive. The panels in each zone are the same, so you only have to learn it once. You can control every element of the boat from the central hub in the main salon, all from the comfort of your armchair. For example, you can alter the deck lighting to suit your mood – there’s a rainbow of colours; you can switch on the hot tub, get it warmed up; and you can even programme the sound system in the bathrooms. All
Amanda Prowse (Perfect Daughter (No Greater Strength, #1))
Advertising your business is imperative in the present age because of cutting edge competition and you cannot expect rapid business growth unless and until a workable advertising strategy is employed. You can choose from a number of available options to market your services to people. Internet marketing is a modern as well as an efficient method to promote your services and products but, the effectiveness of poster printing cannot be denied. With the introduction of new and improved methods of poster printing, the quality of the prints has become considerably better. Today Poster printing, along with other print mediums like: Mug printing, T-Shirt printing, Sign printing & calendar printing, companies offer services to not only print, but also design posters for advertising campaigns. Here are 5 key advantages of Poster Priting: Advantages of Poster Printing 1. Low Costs The creative process of a poster printing involves a copywriter, a graphic designer as well as a printer. You can also hire a poster distributor or simply hang the posters by yourself. It is a simple process that won’t cost too much. However, you need to be mindful of local laws that may prevent posters from being displayed in certain areas. 2. Active Response printing People who view posters actively get engaged with their surroundings. Whether they are standing at a bus stop or lining up at the local nightclub, people are likely to notice posters out of sheer boredom. A clever poster printing must have a call-to-action phrase that propels the viewer to take action as soon as possible. This could be in the form of making a phone call, visiting a shop or navigating to a website. 3. Visibility Poster printing helps you hang multiple posters in one location in order to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. When people get bombarded with the poster message, it is ensured that the message is going to sit on their hands long after they have viewed the poster. 4. Strategic location of a street or subway You can hang multiple posters in one location to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. The biggest advantage of using poster printing is that, they can be put just about anywhere & seen by almost anyone.
printfast1
We're very excited about our new line of products." John squeezed his wife's hand. "We produce churned butter with sea salt imported from France. And we just started a line of yogurt with cream on top that sold very well at the farmers market." "Try the milk. It's from Ollie, my favorite cow," Jenny interrupted, placing a tray and two glasses on the coffee table. "Did you milk her yourself?" James took a cookie and dipped it in the glass of milk. "My dad says I'm not old enough. Ollie is my best friend. Would you like to meet her?" "I'd love to meet Ollie." James stood up and brushed cookie crumbs from his slacks. "Some of my best friends growing up were cows." James followed Jenny to the barn and Cassie pored over brochures and marketing plans with John and Selma. She liked the design of their butter containers: ceramic pots with black-and-white labels and a cow's hoofprint on the bottom. "And I love the idea of selling your milk in reusable glass bottles." Cassie put down her pen. "We'll have a whole fridge of milk in colored bottles. And we'll put a display of the butter pots next to the bread oven. Customers can sample fresh baked bread with churned butter.
Anita Hughes (Market Street)
Other states also reoriented their telling of regional and national history. In Maharashtra, in the rewriting of history textbooks, a drastic cut was made in the book for class 7: the chapter on the Mughal Empire under Akbar was cut down to three lines.78 Uttar Pradesh simply deleted the Mughal Empire from some of its history textbooks,79 while the University of Delhi drastically reduced the study of this period in its history curriculum.80 In the syllabus of Nagpur University, a chapter that discussed the roles of the RSS, the Hindu Mahasabha, and the Muslim League in the making of communalism has been replaced by another one titled “Rashtriya Swayamsevak Sangh (RSS) Role in Nation Building.”81 Alongside official examinations in Uttar Pradesh, the Sangh Parivar organized a test of general culture open to all schools in the state. According to the brochure designed to help students prepare for this test, which Amit Shah released in Lucknow in August 2017, India was a Hindu Rashtra, and Swami Vivekananda had defended Hindutva in Chicago in 1893.82 In Karnataka, after canceling Tipu Sultan Jayanti, the festival that the state used to organize to celebrate the birth of this eighteenth-century Muslim ruler, the BJP government also dropped the chapter dealing with this historical figure from the class 7 textbook in 2019.83 This decision was made in the context of the COVID-19 pandemic that had led the government of India to ask all states to reduce syllabi for students in classes 1 through 10 by 30 percent, in light of the learning challenges brought about by the lockdown.84 The decision of the Karnataka government, in fact, fit in with a larger picture. Under cover of the pandemic, the Central Board of Secondary Education (CBSE), India’s largest education board, decided that all over India “government-run schools no longer have to teach chapters on democratic rights, secularism, federalism, and citizenship, among other topics.”85 To foster assimilation of knowledge that amounted to propaganda, final exams have increasingly focused on the heroic deeds of Hindu icons and reforms initiated by the Modi government, even on the person of the prime minister.
Christophe Jaffrelot (Modi's India: Hindu Nationalism and the Rise of Ethnic Democracy)
Now it feels more like the Cape or the Hamptons. Or other towns in Maine. I guess that’s the way it always happens. Visitors go to the Midcoast because they think they want something rustic and industrial—the way life should be and all that—but really what they want is rustic and industrial plus one good coffee shop, and if they’re staying for longer than a weekend, then they want all that plus two good coffee shops, because the first one gets boring after a while—” “It really does.” “I understand. But then the tourists also want a T-shirt shop that sells gifts to bring home for the in-laws, and then a designer boutique because they weren’t expecting it to get so cool at night and because they’ve talked themselves into spending more money than they’d budgeted for just because they’re on vacation and because it’d be nice to find a knit sweater that matches exactly with their notion of what a well-heeled mariner on the Maine coast might wear on exactly such an evening, and so the town tries to provide all these services until, before you know it, it’s made enough concessions, on behalf of convenience and some imagined version of the town that only exists in brochures—to eventually, not that anyone’s really noticed, because it takes place over years or decades—trade ‘authenticity’ for what feels more like an airbrushed portrait of itself. A caricature. Buildings shaped like factories but containing everything someone from out of town thinks they don’t want but do want, or thinks they do want but don’t want.” “So Damariscotta should have stayed in its lane,” I said. I meant it as a joke, but Chip seemed to take it seriously. “You know, it probably should have,” he said.
Adam White (The Midcoast)
There used to be something a little more authentic about the lack of amenities,” he said. “That’s probably true.” “Now it feels more like the Cape or the Hamptons. Or other towns in Maine. I guess that’s the way it always happens. Visitors go to the Midcoast because they think they want something rustic and industrial—the way life should be and all that—but really what they want is rustic and industrial plus one good coffee shop, and if they’re staying for longer than a weekend, then they want all that plus two good coffee shops, because the first one gets boring after a while—” “It really does.” “I understand. But then the tourists also want a T-shirt shop that sells gifts to bring home for the in-laws, and then a designer boutique because they weren’t expecting it to get so cool at night and because they’ve talked themselves into spending more money than they’d budgeted for just because they’re on vacation and because it’d be nice to find a knit sweater that matches exactly with their notion of what a well-heeled mariner on the Maine coast might wear on exactly such an evening, and so the town tries to provide all these services until, before you know it, it’s made enough concessions, on behalf of convenience and some imagined version of the town that only exists in brochures—to eventually, not that anyone’s really noticed, because it takes place over years or decades—trade ‘authenticity’ for what feels more like an airbrushed portrait of itself. A caricature. Buildings shaped like factories but containing everything someone from out of town thinks they don’t want but do want, or thinks they do want but don’t want.
Adam White (The Midcoast)
purpose is to keep the company’s identity coherent and recognizable. The visual identity of the company is made out of: ☐ A logo (the main symbol of the business); ☐ Stationery (letterhead, business cards, envelopes etc.); ☐ Marketing materials (flyers, brochures, books etc.); ☐ Products and packaging (products and the packaging in which they go to the client); ☐ Apparel design (clothing items that are worn by employees); ☐ Signage (both interior and exterior design); ☐ Messages and actions (messages sent using indirect or direct means of communication); ☐ Anything else that is representative for the business.
Josh Cooper (Logo Design - How to Create Logo That Stands Out)