Breeds Leadership Quotes

Preparation breeds professionalism, and professionalism enhances leadership competencies.

Success Should Never Breed Complacency

Leaders do not conform; they reform. If you conform, you are nurturing mediocrity. If you reform, you are breeding change.

A man’s ability to depend on his comrades and immediate leadership is absolutely necessary.

I know nothing about war. But let me tell you what I believe. I think running from responsibility breeds self-loathing and despair. I think people can, and do, rise to the occasion, and even a single person can make an incredible difference. What they need are leaders who believe in them, a belief that gives birth to hope. With hope, people can do remarkable things, amazing things.

If you spend your life trying to be good at everything, you will never be great at anything. While our society encourages us to be well-rounded, this approach inadvertently breeds mediocrity. Perhaps the greatest misconception of all is that of the well-rounded leader.

Stress builds character and failure breeds motivation. I guess I'm a Optimist.

The ugly truth about democracy is that it breeds anxiety. The responsibility for the government is shifted onto the body of the citizenry, who often lack the awareness and knowledge necessary to make informed decisions. They are tasked with electing their officials, they stress over it, they fall into despair when their side loses and act like their lives are over, and then when the government they elected inevitably does something they don’t want, they feel betrayed. There is no constancy in leadership, the policies vary wildly from one administration to the next, and one never knows where the nation shall be in ten years’ time. It is chaos.

Frustration is the breeding ground for rebellion.

Leaders are deep thinkers. They don’t relax for problem to lay eggs before they attempt dealing with them.

It is the leader’s job to model and enforce the values and behaviors that make up the company culture. “Model” the behaviors is key. “Do as I say” only breeds contempt from others.

When you develop confidence, those around you—friends, family, and associates—will increase in their own confidence levels. Confidence breeds confidence.

Nothing breeds arrogance like success—a string of victories on the battlefield or business initiatives. Combat leaders must never forget just how much is at stake: the lives of their troops.

Let’s banish these misleaders from among us, and when we do, we shouldn’t fill their places from our Persian peerage alone. As our journey continues, we’re going to be joined by many races of men. Just as we choose our horses from the best stocks, not limiting ourselves to our national breed, we should choose the best men to join us in the work of command, regardless of their country or color.” A

Nevertheless, the mere spark of an unsuccessful revolution is often sufficient to breed other revolutionaries, and Zumwalt broke some ancient glass that could not be replaced, no matter how hard fools later tried.

To lead by force all you need is a greater army, but to lead by example, to be a city on a hill, you need an uncompromising respect for basic dignity. And you don't gain either of those things by breeding monsters in dungeons.

... Bezos personifies a new breed of executive that arose with the emergence of the game-changing technologies in the 1980s and 1990s ... a 'productive narcissist'. ... These executives have big enough egos to make up seemingly random rules of business leadership. However, unlike other narcissists, they get the job done.

Ethical leaders care deeply about those they lead, and offer them honesty and decency, commitment and their own sacrifice. They have a confidence that breeds humility. Ethical leaders know their own talent but fear their own limitations — to understand and reason, to see the world as it is and not as they wish it to be. They speak the truth and know that making wise decisions requires people to tell them the truth. And to get that truth, they create an environment of high standards and deep consideration —“love” is not too strong a word—that builds lasting bonds and makes extraordinary achievement possible. It would never occur to an ethical leader to ask for loyalty.

Ethical leaders never ask for loyalty. Those leading through fear—like a Cosa Nostra boss—require personal loyalty. Ethical leaders care deeply about those they lead, and offer them honesty and decency, commitment and their own sacrifice. They have a confidence that breeds humility. Ethical leaders know their own talent but fear their own limitations—to understand and reason, to see the world as it is and not as they wish it to be. They speak the truth and know that making wise decisions requires people to tell them the truth. And to get that truth, they create an environment of high standards and deep consideration—“love” is not too strong a word—that builds lasting bonds and makes extraordinary achievement possible. It would never occur to an ethical leader to ask for loyalty.

If a plant is wild, living in a forest, it is not reliant on you at all. Dig that plant up, and resettle it in your garden, then it is slightly reliant on you. But if you put that plant in a pot, and bring it into your house, then it is totally reliant on you. It can no longer be called wild, and no longer survive, or breed, without your help. And that is what your leaders are constantly trying to do to you.

A Good Group A good group is better than a spectacular group. When leaders become superstars, the teacher outshines the teaching. Very few superstars are down-to-earth. Fame breeds fame, and before long they get carried away with themselves. Then they fly off center and crash. The wise leader settles for good work and then lets others have the floor. The leader does not take all the credit for what happens and has no need for fame. A moderate ego demonstrates wisdom.

In that moment, something else occurred to me: The “leader of the free world,” the self-described great business tycoon, didn’t understand leadership. Ethical leaders never ask for loyalty. Those leading through fear – like a Cosa Nostra boss- require personal loyalty. Ethical leaders care deeply about those they lead, and offer them honesty and decency, commitment and their own sacrifice. They have a confidence that breeds humility. Ethical leaders know their own talent but fear their own limitations-to understand and reason, to see the world as it is and not as they wish it to be. They speak the truth and know that making wise decisions requires people to tell them the truth. And to get that truth, they create an environment of high standards and deep consideration – “love” is not too strong a word – that builds lasting bonds and makes extraordinary achievement possible. It would never occur to an ethical leader to ask for loyalty.

Mental toughness is the ability to focus on and execute solutions, especially in the face of adversity. Greatness rarely happens on accident. If you want to achieve excellence, you will have to act like you really want it. How? Quite simply: by dedicating time and energy into consistently doing what needs to be done. Excuses are the antithesis of accountability. Important decisions aren’t supposed to be easy, but don’t let that stop you from making them. When it comes to decisions, decide to always decide. The second we stop growing, we start dying. Stagnation easily morphs into laziness, and once a person stops trying to grow and improve, he or she is nothing more than mediocre. Develop the no-excuse mentality. Do not let anything interrupt those tasks that are most critical for growth in the important areas of your life. Find a way, no matter what, to prioritize your daily process goals, even when you have a viable excuse to justify not doing it. “If you don’t evaluate yourself, how in the heck are you ever going to know what you are doing well and what you need to improve? Those who are most successful evaluate themselves daily. Daily evaluation is the key to daily success, and daily success is the key to success in life. If you want to achieve greatness, push yourself to the limits of your potential by continuously looking for improvements. Within 60 seconds, replace all problem-focused thought with solution-focused thinking. When people focus on problems, their problems actually grow and reproduce. When you train your mind to focus on solutions, guess what expands? Talking about your problems will lead to more problems, not to solutions. If you want solutions, start thinking and talking about your solutions. Believe that every problem, no matter how large, has at the very least a +1 solution, you will find it easier to stay on the solution side of the chalkboard. When you set your mind to do something, find a way to get it done…no matter what! If you come up short on your discipline, keep fighting, kicking, and scratching to improve. Find the nearest mirror and look yourself in the eye while you tell yourself, “There is no excuse, and this will not happen again.” Get outside help if needed, but never, ever give up on being disciplined. Greatness will not magically appear in your life without significant accountability, focus, and optimism on your part. Are you ready to commit fully to turning your potential into a leadership performance that will propel you to greatness. Mental toughness is understanding that the only true obstacles in life are self-imposed. You always have the choice to stay down or rise above. In truth, the only real obstacles to your ultimate success will come from within yourself and fall into one of the following three categories: apathy, laziness and fear. Laziness breeds more laziness. When you start the day by sleeping past the alarm or cutting corners in the morning, you’re more likely to continue that slothful attitude later in the day.

But I also learned important things on Peleliu. A man’s ability to depend on his comrades and immediate leadership is absolutely necessary. I’m convinced that our discipline, esprit de corps, and tough training were the ingredients that equipped me to survive the ordeal physically and mentally—given a lot of good luck, of course. I learned realism, too. To defeat an enemy as tough and dedicated as the Japanese, we had to be just as tough. We had to be just as dedicated to America as they were to their emperor. I think this was the essence of Marine Corps doctrine in World War II, and that history vindicates this doctrine. To

And the time was also coming when the great purges, long in blueprint, could no longer be postponed. The whole subject of the slaughter by a revolution of its children is mysterious. But it is clear that the group warfare, by the ‘logic of things,’ had opened into the next stage: the fanatical idealists of the 1880's and 1890's needed to be destroyed by the realists now in control of the Party, their younger fanatics of the apparatus, and their Calibans (a new breed). Some of the original revolutionaries had become disillusioned, and there is nothing worse than an ex-believer. Some were haunted by old romantic notions of ‘freedom,’ and therefore opposed the rough measures needed to forge a modern totalitarian state. Some probably still dreamed they could change the balance, and leadership, of the Party.

But as people become anxious to be accepted by the group, their personal values and behaviors are exchanged for more negative ones. We can too easily become more intense, abusive, fundamentalist, fanatical—behaviors strange to our former selves, born out of our intense need to belong. This may be one explanation for why the Internet, which gave us the possibility of self-organizing, is devolving into a medium of hate and persecution, where trolls6 claiming a certain identity go to great efforts to harass, threaten, and destroy those different from themselves. The Internet, as a fundamental means for self-organizing, can’t help but breed this type of negative, separatist behavior. Tweets and texts spawn instant reactions; back and forth exchanges of only a few words quickly degenerate into comments that push us apart. Listening, reflecting, exchanging ideas with respect—gone. But this is far less problematic than the way the Internet has intensified the language of threat and hate. People no longer hide behind anonymity as they spew hatred, abominations, and lurid death threats at people they don’t even know and those that they do. Trolls, who use social media to issue obscene threats and also organize others to deluge a person with hateful tweets and emails, are so great a problem for people who come into public view that some go off Twitter, change their physical appearance, or move in order to protect their children.7 Reporters admit that they refuse to publish about certain issues because they fear the blowback from trolls.

All the many successes and extraordinary accomplishments of the Gemini still left NASA’s leadership in a quandary. The question voiced in various expressions cut to the heart of the problem: “How can we send men to the moon, no matter how well they fly their ships, if they’re pretty helpless when they get there? We’ve racked up rendezvous, docking, double-teaming the spacecraft, starting, stopping, and restarting engines; we’ve done all that. But these guys simply cannot work outside their ships without exhausting themselves and risking both their lives and their mission. We’ve got to come up with a solution, and quick!” One manned Gemini mission remained on the flight schedule. Veteran Jim Lovell would command the Gemini 12, and his space-walking pilot would be Buzz Aldrin, who built on the experience of the others to address all problems with incredible depth and finesse. He took along with him on his mission special devices like a wrist tether and a tether constructed in the same fashion as one that window washers use to keep from falling off ledges. The ruby slippers of Dorothy of Oz couldn’t compare with the “golden slippers” Aldrin wore in space—foot restraints, resembling wooden Dutch shoes, that he could bolt to a work station in the Gemini equipment bay. One of his neatest tricks was to bring along portable handholds he could slap onto either the Gemini or the Agena to keep his body under control. A variety of space tools went into his pressure suit to go along with him once he exited the cabin. On November 11, 1966, the Gemini 12, the last of its breed, left earth and captured its Agena quarry. Then Buzz Aldrin, once and for all, banished the gremlins of spacewalking. He proved so much a master at it that he seemed more to be taking a leisurely stroll through space than attacking the problems that had frustrated, endangered, and maddened three previous astronauts and brought grave doubts to NASA leadership about the possible success of the manned lunar program. Aldrin moved down the nose of the Gemini to the Agena like a weightless swimmer, working his way almost effortlessly along a six-foot rail he had locked into place once he was outside. Next came looping the end of a hundred-foot line from the Agena to the Gemini for a later experiment, the job that had left Dick Gordon in a sweatbox of exhaustion. Aldrin didn’t show even a hint of heavy breathing, perspiration, or an increased heartbeat. When he spoke, his voice was crisp, sharp, clear. What he did seemed incredibly easy, but it was the direct result of his incisive study of the problems and the equipment he’d brought from earth. He also made sure to move in carefully timed periods, resting between major tasks, and keeping his physical exertion to a minimum. When he reached the workstation in the rear of the Gemini, he mounted his feet and secured his body to the ship with the waist tether. He hooked different equipment to the ship, dismounted other equipment, shifted them about, and reattached them. He used a unique “space wrench” to loosen and tighten bolts with effortless skill. He snipped wires, reconnected wires, and connected a series of tubes. Mission Control hung on every word exchanged between the two astronauts high above earth. “Buzz, how do those slippers work?” Aldrin’s enthusiastic voice came back like music. “They’re great. Great! I don’t have any trouble positioning my body at all.” And so it went, a monumental achievement right at the end of the Gemini program. Project planners had reached all the way to the last inch with one crucial problem still unsolved, and the man named Aldrin had whipped it in spectacular fashion on the final flight. Project Gemini was

Morale is born of loyalty…discipline and efficiency, all of which breed confidence in self and in comrades. Most of all morale is promoted by unity—unity in service to the country and in the determination to attain the objective of national security. Morale is at one and the same time the strongest, and the most delicate of growths. It withstands shocks, even disasters of the battlefield, but can be destroyed utterly by favoritism, neglect or injustice.

Ambition and potential are the most excessive commodities in the 21st-century leadership environment, and to effectively leverage and maximize that capital, leaders must prepare.

FOR HUNDREDS OF YEARS, people from every corner of the planet have flocked to New York City for the reason Frank Sinatra immortalized: to prove they could “make it.” The allure, the prestige, the struggle to survive, breeds a brand, an image of the city that ripples out to the rest of the world. Sinatra sang about proving himself to himself. “If I can make it there, I’ll make it anywhere.” New York was the yardstick. New York has indeed become a global yardstick—for artists, businesspeople, and dreamers of all stripes. He was a lawyer in New York? He must be good. Doesn’t matter if he was the worst lawyer in the city. If you can make it in New York, people assume that you can make it anywhere. The yardstick the public uses when judging a presidential candidate, it turns out, is not how much time the candidate has in politics. “It’s leadership qualities,” explains the presidential historian Doug Wead, a former adviser to George H. W. Bush and the author of 30 books on the presidents. Indeed, polls indicate that being “a strong and decisive leader” is the number one characteristic a presidential candidate can have. The fastest-climbing presidents, it turns out, used the Sinatra Principle to convey their leadership cred. What shows leadership like commanding an army (Washington), running a university (Wilson), governing a state for a few years—even if you started out as an actor (Reagan)—or building a new political party and having the humility to put aside your own interests for the good of the whole (Lincoln)? Dwight D. Eisenhower led the United States and its allies to victory against Hitler. He had never held an elected office. He won by a landslide with five times the electoral votes of his rival. “If he can make it there, he can make it anywhere,” US voters decided.

The second Law of Combat: Simple. Complexity breeds chaos and disaster, especially when things go wrong.

As I near the end of all of that and think back on what I’ve learned, these are the ten principles that strike me as necessary to true leadership. I hope they’ll serve you as well as they’ve served me. Optimism. One of the most important qualities of a good leader is optimism, a pragmatic enthusiasm for what can be achieved. Even in the face of difficult choices and less than ideal outcomes, an optimistic leader does not yield to pessimism. Simply put, people are not motivated or energized by pessimists. Courage. The foundation of risk-taking is courage, and in ever-changing, disrupted businesses, risk-taking is essential, innovation is vital, and true innovation occurs only when people have courage. This is true of acquisitions, investments, and capital allocations, and it particularly applies to creative decisions. Fear of failure destroys creativity. Focus. Allocating time, energy, and resources to the strategies, problems, and projects that are of highest importance and value is extremely important, and it’s imperative to communicate your priorities clearly and often. Decisiveness. All decisions, no matter how difficult, can and should be made in a timely way. Leaders must encourage a diversity of opinion balanced with the need to make and implement decisions. Chronic indecision is not only inefficient and counterproductive, but it is deeply corrosive to morale. Curiosity. A deep and abiding curiosity enables the discovery of new people, places, and ideas, as well as an awareness and an understanding of the marketplace and its changing dynamics. The path to innovation begins with curiosity. Fairness. Strong leadership embodies the fair and decent treatment of people. Empathy is essential, as is accessibility. People committing honest mistakes deserve second chances, and judging people too harshly generates fear and anxiety, which discourage communication and innovation. Nothing is worse to an organization than a culture of fear. Thoughtfulness. Thoughtfulness is one of the most underrated elements of good leadership. It is the process of gaining knowledge, so an opinion rendered or decision made is more credible and more likely to be correct. It’s simply about taking the time to develop informed opinions. Authenticity. Be genuine. Be honest. Don’t fake anything. Truth and authenticity breed respect and trust. The Relentless Pursuit of Perfection. This doesn’t mean perfectionism at all costs, but it does mean a refusal to accept mediocrity or make excuses for something being “good enough.” If you believe that something can be made better, put in the effort to do it. If you’re in the business of making things, be in the business of making things great. Integrity. Nothing is more important than the quality and integrity of an organization’s people and its product. A company’s success depends on setting high ethical standards for all things, big and small. Another way of saying this is: The way you do anything is the way you do everything.

Hence, leadership has to swim in the currents that breed issue after issue to transform the organisation into a care cathedral.

Academia should be a safe haven for intellectual exploration, not a breeding ground for toxic leadership that erodes confidence and stifles creativity.

The Lord simply reminds us that it is He who has spoken. Great conviction about great truth breeds great courage.

Nothing breeds arrogance like success—a string of victories on the battlefield or business initiatives.

Harry H. Laughlin was highly important for the Nazi crusade to breed a “master race.” This American positioned himself to have a significant effect on the world’s population. During his career Laughlin would: ~ Write the “Model Eugenical Law” that the Nazis used to draft portions of the Nuremberg decrees that led to The Holocaust. ~ Be appointed as “expert” witness for the U.S. Congress when the 1924 Immigration Restriction Act was passed. The 1924 Act would prevent many Jewish refugees from reaching the safety of U.S. shores during The Holocaust. ~ Provide the "scientific" basis for the 1927 Buck v. Bell Supreme Court case that made "eugenic sterilization" legal in the United States. This paved the way for 80,000 Americans to be sterilized against their will. ~ Defend Hitler's Nuremberg decrees as “scientifically” sound in order to dispel international criticism. ~ Create the political organization that ensured that the “science” of eugenics would survive the negative taint of The Holocaust. This organization would be instrumental in the Jim Crow era of legislative racism. H.H. Laughlin was given an honorary degree from Heidelberg University by Hitler's government, specifically for these accomplishments. Yet, no one has ever written a book on Laughlin. Despite the very large amount of books about The Holocaust, Laughlin is largely unknown outside of academic circles. The Carnegie Institution of Washington, D.C. gave this author permission to survey its internal correspondence leading up to The Holocaust and before the Institution retired Laughlin. These documents have not been seen for decades. They are the backbone of this book. The story line intensifies as the Carnegie leadership comes to the horrible realization that one of its most recognized scientists was supporting Hitler’s regime.

Efficiency is an important aspect to policing. We must ensure things that need to be done such as information and evidence gathering, dissemination and documentation in reports, etc., is indeed getting done. However it is important for leaders not to get lost in the efficiency of processes as it breeds a zero defects environment that creates a frontline that waits to be told what to think and slowing down considerably the effectiveness of timely decision making and tactical problem solving.

Shift from mediocrity to excellence. Mediocrity and Excellence are like jealous suitors fighting for a partner and competing to please him/her, to the extent they do all they can to reproduce in sets of twins. Mediocrity gives birth to Irrelevance and Obscurity, whilst Excellence breeds Relevance and Significance. These sets of twins cannot inhabit the same life, only one compatible pair can co-exist.

Mindfulness, hope and compassion are the three key elements for resonant leadership.’ Being present and being respected is the new ball game. The belief that ‘familiarity breeds contempt’ is passé.

It is hard to find many better examples of values-first leadership than Ventura, California-based outdoor clothing company Patagonia. For more than 30 years, the company has defied conventional wisdom by building its brand as much around environmental responsibility as on quality products and service. How many businesses would run a marketing campaign encouraging customers to not buy new products but repair the old ones instead in order to reduce their environmental footprint? Only companies interested in creating a “lovability economy” would prioritize sustainable growth for themselves and the world and take a long-term perspective. They see themselves as stewards of meaningful relationships and understand that mutually positive interactions and exchanges of value are lasting. Patagonia has even made its supply chain public with an online map showing every farm, textile mill, and factory it uses in sourcing its materials and manufacturing its products. Anyone who wants to can see where their Patagonia products come from and verify that the company is walking the walk — using sustainable materials and producing apparel in facilities that are safe for workers. That is transparency that breeds trust. Founder Yvon Chouinard’s vision has also led to a culture that is not only employee-friendly (the company even encourages employees at its corporate headquarters to quit early when the surf is up) but attracts people whose values align with the company’s. This aggressively anti-profit, pro-values approach has yielded big dividends. The privately-held benefit corporation is tight-lipped about its revenues, but two years after it began its “cause marketing” campaign, sales increased 27 percent, to $575 million in 2013.7

Success comes only for those groups that overcome the all-too-human behavioral tendencies that corrupt teams and breed dysfunctional politics within them.

A Change in Culture, Top down and Bottom up! There can be no true problem solving without decentralization of control and individual initiative. To change from a culture of “tell me what to do to one that breeds and nurtures creativity, innovation, adaptation and time critical decision making,” we must move, really move from centralized control to a decentralized form of leadership. We have been talking about decentralized control in policing for years now, since the onset of “community policing” initiatives. True! But that's the problem we have been “talking about it, and that is all.” We need to be practicing it. Get beyond the talk and walking the talk if we truly want to see results that meet the challenges we face in policing. Yes there have been some organizations in law enforcement who have taken this approach seriously and the results show the value of frontline decision making. It takes constant practice to master these cultures!   The action taken by leadership needs to be more than written mission statements and words.  It takes action, action over time through learning, education, and training. Not just in the formal sense but in the real world sense of learning from everything we do at all levels of the organization and throughout the community on a daily bases.

Aimee Mullins, the president of the Women's Sports Foundation, told me recently that 84% of women business leaders in this country say that they were athletes. I'm not surprised: athletics breeds a level of confidence and leadership that can be hard for girls to find elsewhere. Parents act like they want their daughters to be as strong as their sons, but they're much tougher on the boys. Sports, on the other hand, doesn't discriminate. There's no opportunity to cover up anything on the court: you either get it done, or you don't.

The ugly truth about democracy is that it breeds anxiety. The responsibility for the government is shifted onto the body of the citizenry, who often lack the awareness and knowledge necessary to make informed decisions. They are tasked with electing their officials, they stress over it, they fall into despair when their side loses and act like their lives are over, and then when the government they elected inevitably does something they don’t want, they feel betrayed. There is no constancy in leadership, the policies vary wildly from one administration to the next, and one never knows where the nation shall be in ten years’ time. It is chaos.” Nice try. “Democracy protects the rights of an individual. Tyranny protects only the select few and not very well.” “Tyranny provides stability and rules. Follow the rules, and you will be safe,” she said. “At the cost of personal freedoms,” I said. “You would be surprised how many beings will gladly trade their freedom for safety.” “Not me,” I told her. This wasn’t the first time Caldenia and I had clashed over politics. I had seen a lot of the galaxy, and I’d witnessed the kind of horrors a tyrannical government brought. I would take chaos and freedom over stable shackles any day. Yes, it was messy and inefficient at times, but I could vote, I could run for office, I could criticize our government without fear of persecution, and that was priceless. Caldenia shrugged. “As paradoxical as it is, authoritarian displays tend to stabilize the public. The citizens find a strong, frightening leader reassuring. The tyrant is a monster, but it is their monster, and they take pride in their power.” “To be fair, the Supremacy practices a limited tyranny. The Parliament of the Supremacy is also an elected body,” Kosandion told me. “Sometimes they murder incompetent tyrants.” Caldenia shrugged. “Well, one has to throw the rabble a bone, Dina.” This was the strangest conversation. They were both talking to me without acknowledging the other person existed.

[Pope Francis] chose the motto that. he now bears as pope: Miserando atque eligiendo, that is, "Having mercy, he called him." The phrase references the Gospel story in which Jesus. calls Matthew, a tax collector, one of a detested breed who enriched themselves by squeezing pennies from near-pennliess peasants. Matthew was therefore a shocking choice as an apostle, a flawed man pursuing a morally reprehensible occupation. Yet Jesus, "having mercy," calls him to contribute his talents in some special way (Matthew (9:9).

As leaders you can never tell people that they are empowered, all you can do is to create the environment and give people the skills and tools to enable them to grow. You feel valued for the part that you play and from that you breed loyalty. Loyalty not only to the team, the leadership, but to the organisation as a whole.

Social ecologist Gregory Bateson foresaw how the separating of mind from matter – spirit from nature – creates all sorts of problems. For Bateson, this separation is an error of the most fundamental degree. This error, Bateson saw woven into Western habits of thought at deep and partly unconscious levels, undermining our capacity to flourish sustainably on Earth. He felt that it is what pits humanity against nature and provides for our prevalent worldview of survival through competition, in what he viewed as “an ecology of bad ideas” breeding parasitic humans, purely self-centered and destructive of their host environment. He noted that if you, “see the world around you as mindless and therefore not entitled to moral or ethical consideration, the environment will be yours to exploit…If this is your estimate of your relation to nature and you have an advanced technology, your likelihood of survival will be that of a snowball in hell. You will die either of the toxic by-products of your own hate, or, simply, of over-population and over-grazing” (Bateson, 2000).

Amazon’s Leadership Principles6 Customer Obsession. Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers. Ownership. Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say, “that’s not my job.” Invent and Simplify. Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here.” As we do new things, we accept that we may be misunderstood for long periods of time. Are Right, A Lot. Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs. Learn and Be Curious. Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them. Hire and Develop the Best. Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development like Career Choice. Insist on the Highest Standards. Leaders have relentlessly high standards—many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high-quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed. Think Big. Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Bias for Action. Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking. Frugality. Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention. There are no extra points for growing headcount, budget size, or fixed expense. Earn Trust. Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team’s body odor smells of perfume. They benchmark themselves and their teams against the best.

Competition breeds excellence.

The second Law of Combat: Simple. Complexity breeds chaos and disaster, especially when things go wrong. And things always go wrong.

Morale is the greatest single factor in successful war. Endurable comparisons with the enemy in other essential factors—leadership, discipline, technique, numbers, equipment, mobility, supply, and maintenance—are prerequisite to the existence of morale. It breeds most readily upon success; but under good leaders it will be maintained among troops even during extended periods of adversity.

Succession With unwavering determination (yes, another positive “ion” word!), we must breed our successors and mentor/spawn their greatness—not just ours. Whether surrounding ourselves with people who share our vision or having our leadership colleagues be chosen because they are better than us, we must look ahead and shape who really is going to lead next to carry out our legacy, whether it occurs via internal elevation or acquisition.

People committing honest mistakes deserve second chances, and judging people too harshly generates fear and anxiety, which discourage communication and innovation. Nothing is worse to an organization than a culture of fear. Thoughtfulness. Thoughtfulness is one of the most underrated elements of good leadership. It is the process of gaining knowledge, so an opinion rendered or decision made is more credible and more likely to be correct. It’s simply about taking the time to develop informed opinions. Authenticity. Be genuine. Be honest. Don’t fake anything. Truth and authenticity breed respect and trust. The Relentless Pursuit of Perfection. This doesn’t mean perfectionism at all costs, but it does mean a refusal to accept mediocrity or make excuses for something being “good enough.” If you believe that something can be made better, put in the effort to do it. If you’re in the business of making things, be in the business of making things great. Integrity. Nothing is more important than the quality and integrity of an organization’s people and its product. A company’s success depends on setting high ethical standards for all things, big and small. Another way of saying this is: The way you do anything is the way you do everything.

Optimism. One of the most important qualities of a good leader is optimism, a pragmatic enthusiasm for what can be achieved. Even in the face of difficult choices and less than ideal outcomes, an optimistic leader does not yield to pessimism. Simply put, people are not motivated or energized by pessimists. Courage. The foundation of risk-taking is courage, and in ever-changing, disrupted businesses, risk-taking is essential, innovation is vital, and true innovation occurs only when people have courage. This is true of acquisitions, investments, and capital allocations, and it particularly applies to creative decisions. Fear of failure destroys creativity. Focus. Allocating time, energy, and resources to the strategies, problems, and projects that are of highest importance and value is extremely important, and it’s imperative to communicate your priorities clearly and often. Decisiveness. All decisions, no matter how difficult, can and should be made in a timely way. Leaders must encourage a diversity of opinion balanced with the need to make and implement decisions. Chronic indecision is not only inefficient and counterproductive, but it is deeply corrosive to morale. Curiosity. A deep and abiding curiosity enables the discovery of new people, places, and ideas, as well as an awareness and an understanding of the marketplace and its changing dynamics. The path to innovation begins with curiosity. Fairness. Strong leadership embodies the fair and decent treatment of people. Empathy is essential, as is accessibility. People committing honest mistakes deserve second chances, and judging people too harshly generates fear and anxiety, which discourage communication and innovation. Nothing is worse to an organization than a culture of fear. Thoughtfulness. Thoughtfulness is one of the most underrated elements of good leadership. It is the process of gaining knowledge, so an opinion rendered or decision made is more credible and more likely to be correct. It’s simply about taking the time to develop informed opinions. Authenticity. Be genuine. Be honest. Don’t fake anything. Truth and authenticity breed respect and trust. The Relentless Pursuit of Perfection. This doesn’t mean perfectionism at all costs, but it does mean a refusal to accept mediocrity or make excuses for something being “good enough.” If you believe that something can be made better, put in the effort to do it. If you’re in the business of making things, be in the business of making things great. Integrity. Nothing is more important than the quality and integrity of an organization’s people and its product. A company’s success depends on setting high ethical standards for all things, big and small. Another way of saying this is: The way you do anything is the way you do everything.

Even if the coffers hadn’t been empty, if we’d had all the money to make all the uniforms we needed to implement Phase Two, who do you think we could have conned into filling them? This goes to the heart of America’s war weariness. As if the “traditional” horrors weren’t bad enough—the dead, the disfigured, the psychologically destroyed—now you had a whole new breed of difficulties, “The Betrayed.” We were a volunteer army, and look what happened to our volunteers. How many stories do you remember about some soldier who had his term of service extended, or some exreservist who, after ten years of civilian life, suddenly found himself recalled into active duty? How many weekend warriors lost their jobs or houses? How many came back to ruined lives, or, worse, didn’t come back at all? Americans are an honest people, we expect a fair deal. I know that a lot of other cultures used to think that was naïve and even childish, but it’s one of our most sacred principles. To see Uncle Sam going back on his word, revoking people’s private lives, revoking their freedom… After Vietnam, when I was a young platoon leader in West Germany, we’d had to institute an incentives program just to keep our soldiers from going AWOL. After this last war, no amount of incentives could fill our depleted ranks, no payment bonuses or term reductions, or online recruiting tools disguised as civilian video games.17 This generation had had enough, and that’s why when the undead began to devour our country, we were almost too weak and vulnerable to stop them. I’m not blaming the civilian leadership and I’m not suggesting that we in uniform should be anything but beholden to them. This is our system and it’s the best in the world. But it must be protected, and defended, and it must never again be so abused.

diversity of opinion balanced with the need to make and implement decisions. Chronic indecision is not only inefficient and counterproductive, but it is deeply corrosive to morale. Curiosity. A deep and abiding curiosity enables the discovery of new people, places, and ideas, as well as an awareness and an understanding of the marketplace and its changing dynamics. The path to innovation begins with curiosity. Fairness. Strong leadership embodies the fair and decent treatment of people. Empathy is essential, as is accessibility. People committing honest mistakes deserve second chances, and judging people too harshly generates fear and anxiety, which discourage communication and innovation. Nothing is worse to an organization than a culture of fear. Thoughtfulness. Thoughtfulness is one of the most underrated elements of good leadership. It is the process of gaining knowledge, so an opinion rendered or decision made is more credible and more likely to be correct. It’s simply about taking the time to develop informed opinions. Authenticity. Be genuine. Be honest. Don’t fake anything. Truth and authenticity breed respect and trust.

For Amazon, savings are more than a corporate competitive matter. Indeed, the company holds “frugality” up as one of Amazon’s Leadership Principles as it “breeds resourcefulness, self-sufficiency and invention.” In an interview with CBS’s Bob Simon for 60 Minutes, Bezos connected frugality to his #1 rule: Think about the customers’ needs first. “It’s a symbol of spending money on things that matter to customers and not spending money on things that don’t,” Bezos explained to Simon.33 The company still hands out the “Door Desk Award,” a title given internally to select employees who have a “well-built idea” that creates a significant savings for the company and enables lower prices for customers. It’s not just blog names and door desks that keeps the Day 1 mentality visible, either. When Amazon grew to occupy its own office building in Seattle, Bezos named the building “Day 1.” On the side, Bezos added a placard34 reminding everyone who enters the building of the founding Day 1 principle from the 1997 Letter to Shareholders: “There’s so much stuff that has yet to be invented. There’s so much new that’s going to happen. People don’t have any idea yet how impactful the Internet is going to be and that this is still Day 1 in such a big way.” —Bezos (1997 Letter)

Encouragement breeds confidence, and confidence is the root of all proactive customer-centered leadership.

Confusion and uncertainty turn your brain into a breeding ground for insight and creativity.

Success Breeds Satisfaction; Satisfaction Breeds Failure.