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Supporters of Bolsonaro had created a video warning that his main rival, Fernando Haddad, wanted to turn all the children of Brazil into homosexuals, and that he had developed a cunning technique to do it. The video showed a baby sucking a bottle, only there was something peculiar about it—the teat of the bottle had been painted to look like a penis. This, the story that circulated said, is what Haddad will distribute to every kindergarten in Brazil. This became one of the most-shared news stories in the entire election. People in the favelas explained indignantly that they couldn’t possibly vote for somebody who wanted to get babies to suck these penis-teats, and so they would have to vote for Bolsonaro instead. On these algorithm-pumped absurdities, the fate of the whole country turned. When Bolsonaro unexpectedly won the presidency, his supporters chanted “Facebook! Facebook! Facebook!” They knew what the algorithms had done for them.
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Johann Hari (Stolen Focus: Why You Can't Pay Attention—and How to Think Deeply Again)