Brands Storytelling Quotes

5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info 4 Make an impact 5 Be yourself

He was charmed out of all reason as he watched her, this sandy, disheveled, storytelling mermaid, who seemed already to belong to him and yet wanted nothing to do with him. His heart worked in strange rhythms, as if it were struggling to adjust to a brand new metronome. What was happening to him?

Master communicators listen to understand what people are saying, know how to use storytelling as a means of persuasion, and generate a gravitational pull towards their brands and offerings.

If we all work together there is no telling how we can change the world through the impact of promoting positivity online.

I travel the world. I Take nothing but pictures, kill nothing but time and leave nothing but footprints.

In this time of 'information overload', people do not need more information. They want a story they can relate to.

Stories connect us at a human level that factual statements and logical arguments can't possibly match.

Corporate & personal branding both require storytelling to be captivating. Stories provide context, meaning & the opportunity for relationship.

Your audience is waiting for your stories. They have memory slots tailor-made to light up and remember you.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

It's important to understand the significance of how our society's origin story is based in blame. It's good to contemplate what our culture would be like if the first woman had not been branded as "second born, first to sin." How would things be different if humankind's first big mistake wasn't to follow the lead of the woman? And if Eden's punishment hadn't been subservience to Adam?

Pandora launched into a detailed account of her conversation with the hermit crab, reporting that his name was Shelley, after the poet, whose works he admired. He was a well-traveled crustacean, having flown to distant lands while clinging to the pink leg of a herring gull who had no taste for shellfish, preferring hazelnuts and bread crumbs. One day, the herring gull, who possessed the transmigrated soul of an Elizabethan stage actor, had taken Shelley to see Hamlet at the Drury Lane theater. During the performance, they had alighted on the scenery and played the part of a castle gargoyle for the entire second act. Shelley had enjoyed the experience but had no wish to pursue a theatrical career, as the hot stage lights had nearly fricasseed him. Gabriel stopped digging and listened, transported by the wonder and whimsy of Pandora's imagination. Out of thin air, she created a fantasy world in which animals could talk and anything was possible. He was charmed out of all reason as he watched her, this sandy, disheveled, storytelling mermaid, who seemed already to belong to him and yet wanted nothing to do with him. His heart worked in strange rhythms, as if it were struggling to adjust to a brand new metronome. What was happening to him?

Here is also a direction. It’s impossible to have any trajectory or speed of motion without starting here. Here is our beginning, and every great story requires an origin.

orient your entire brand toward storytelling by defining and defending a powerful moral of your story in every communication.

Online personal branding is not about self-promotion... it's about transferring your real world reputation into the online world.

The quality of a brand’s storytelling is directly proportional to the quality of its content. If it’s not good, no one will pay attention. What

Story-selling is the secret to successful brand selling

People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin

As American author, salesman and motivational speaker Zig Ziglar once pointed out, ‘There is only one thing worse than training employees and losing them, and that’s not training

Is your brand messaging telling a story or is it telling your story.

Visuals are processed 60,000 times faster than text by the human brain and 90% of information transmitted to the brain is visual.17 Humans evolved over millennia to respond to visual information long before they developed the ability to read text. Images act like shortcuts to the brain: we are visual creatures, and we are programmed to react to visuals more than to words.

Quite some years ago, I started travelling the planet. I thought this would learn me something about the world we live in. I was wrong... It learned me something about myself. It changed me. And nothing will ever again be black-and-white again.

Buyer Legends is a simple scenario narrative process that helps identify the gap between brand story and buyer experience. If you can see a disconnect between the two, it’s easier for you to understand what improvements are necessary and how to take action.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. Don’t ever forget it, no matter what you learn here.*

Once you realize it’s not your job to be a brand, your energy shifts. You embrace the cultural legacy you wish to build. You don’t wonder how to be authentic. You are authentic. You don’t succumb to trends. You exist beyond them. You tell your unique story. You create your world.

(1) identifying what their customers wanted (to be seen and heard), (2) defining their customers’ challenge (that people didn’t recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers.

Like many men who experience fatherhood relatively late in life, Martin Luther was a devoted parent. Luther wrote his children letters of touching intensity, patiently converting the joys of the Christian life into a language of storytelling fit for the very young. A home with children brought out the best in Luther in a way that theological disputation patently did not.

interview 14 leaders from religions including Protestantism, Catholicism, Buddhism and Islam in an attempt to figure out the ten characteristics their faiths had in common. In order of importance, I found that they were: A sense of belonging; storytelling; rituals; symbols; a clear vision; sensory appeal; power from enemies; evangelism; mystery; and grandeur. When you think about the world’s most powerful brands—among them Apple, Nike, Harley-Davidson, Coca-Cola, LEGO—you realize they all make use of some if not all of these pillars.

Viola Bai knew how to tell a story. She knew that all the violence is contained in the precision of a detail. She knew how to work the timing so that the bell rang just as the bartender was busy with the fly of his name-brand jeans. At that moment her devoted audience slowly dispersed, their cheeks red with envy and indignation. Viola was made to promise that she would go on with her story at the next bell, but she was too intelligent to actually do it. She always ended up dismissing the whole thing with a pout of her perfect mouth, as if what had happened to her was of no importance. It was just one more detail in her extraordinary life, and she was already light-years ahead of everyone else.

As a much more extreme example, consider Jesus. Two millennia of storytelling have encased Jesus within such a thick cocoon of stories that it is impossible to recover the historical person. Indeed, for millions of devout Christians, merely raising the possibility that the real person was different from the story is blasphemy. As far as we can tell, the real Jesus was a typical Jewish preacher who built a small following by giving sermons and healing the sick. After his death, however, Jesus became the subject of one of the most remarkable branding campaigns in history. This little-known provincial guru, who during his short career gathered just a handful of disciples and who was executed as a common criminal, was rebranded after death as the incarnation of the cosmic god who created the universe.

And so, when I tell stories today about digital transformation and organizational agility and customer centricity, I use a vocabulary that is very consistent and very refined. It is one of the tools I have available to tell my story effectively. I talk about assumptions. I talk about hypotheses. I talk about outcomes as a measure of customer success. I talk about outcomes as a measurable change in customer behavior. I talk about outcomes over outputs, experimentation, continuous learning, and ship, sense, and respond. The more you tell your story, the more you can refine your language into your trademark or brand—what you’re most known for. For example, baseball great Yogi Berra was famous for his Yogi-isms—sayings like “You can observe a lot by watching” and “When you come to a fork in the road, take it.” It’s not just a hook or catchphrase, it helps tell the story as well. For Lean Startup, a best-selling book on corporate innovation written by Eric Ries, the words were “build,” “measure,” “learn.” Jeff Patton, a colleague of mine, uses the phrase “the differences that make a difference.” And he talks about bets as a way of testing confidence levels. He’ll ask, “What will you bet me that your idea is good? Will you bet me lunch? A day’s pay? Your 401(k)?” These words are not only their vocabulary. They are their brand. That’s one of the benefits of storytelling and telling those stories continuously. As you refine your language, the people who are beginning to pay attention to you start adopting that language, and then that becomes your thing.

In the television show, Mad Men, creative director and Madison Avenue lothario Don Draper provides a quick lesson when a copywriter’s words lack impact. Don says, “Stop writing for other writers.” The lesson is: put yourself in the shoes of the customer. Real life mad man Leo Burnett, eponymous creator of a great advertising firm, emphasized the same point: “If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.” Marketing stories have to be real, relevant, and relatable.

brands are built by embracing their DNA, their unique identity. “It doesn’t matter what you’re selling, identify what makes you unique and interesting and have the courage to be authentic across all of the social media platforms from which you share your story. Be yourself, put out awesome content, and people will be interested in what you have to say.

A recurring trend from several past reports is the idea of Backstorytelling, which I have been writing about and teaching for more than a decade. For the past 15 years as a strategist and speaker, I’ve been a passionate ambassador for the importance of brand storytelling. I have created and taught a graduate-level course in business storytelling at Georgetown University. Stories are a powerful tool because the human brain is more inclined to pay attention to an engaging narrative than to a bunch of facts. Knowing this, brands are trying to win our attention and earn our trust by sharing their back stories and vulnerabilities.

Digital marketing success requires you to be strategic to determine exactly what objectives might work for you, your brand, or your business.

This is a story of personal fascism as opposed to organized fascism. [It] indicates how it is possible for us to have a Gestapo, if the country should go fascist. A character like Monty would qualify brilliantly for the leadership of the Belsen concentration camp. Fascism hates weakness in people; minorities. Monty hates fairies, Negroes, Jews, and foreigners. In the book, Monty murders a fairy. He could have murdered a Negro, a foreigner, or a Jew.” Despite the message being thickly ladled at times, Crossfire’s story was deftly told. Robert Young’s earnest homilies about brotherhood don’t carry half the weight of Robert Mitchum explaining how ugly realities released by the war can’t be neatly tucked away. “The snakes are loose,” he says, like a man who knows how bad it’s going to get. Crossfire shocked everyone, including Schary and Scott, by being a box-office hit. Whether its success was due to a timely message or taut storytelling, no one was sure (although surveys prior to the film’s release suggested little public interest in ethnically themed stories). As the picture reaped humanitarian awards, anti-Communist crusaders moved in on Scott and Dmytryk. Both were branded Red and sent to jail, members of the infamous Hollywood Ten.

Through compelling storytelling and targeted messaging, marketing initiatives capture the essence of a school's brand, evoking emotion and inspiring support from its audience.

Crafting a story to engage your audience requires you to become an expert brand storyteller to assist with crafting targeted pitches, campaigns, and story angles that direct the strategy and tactics needed to create positive media attention.

When it comes to curating content online, make sure you are strategic in your storytelling so that your messages add to the space and not just crowd the feed.

Brand new short story writer from Ireland who will become the next “breakthrough” writer. He has all the hallmarks of a wizard storyteller and this book is up there with the very best newcomers

The story must always be focused on the hero, and if a storyteller (or business leader) forgets this, the audience will get confused about who the story is really about and they will lose interest.

Employer brand is more than just storytelling.

Branding is the storybook, narrating the school's history, values, and culture, while marketing is the storyteller, crafting messages and impressions to attract and keep their audience.

There is no formula for branding! The only common truth is that you must create your formula.

With each evolution of your brand, you and your brand grow to better embody the overall vision you decided upon at the very beginning.

We live in an era where good design is available everywhere. Design that can attract and lead to a purchase, a sales call, a following, a subscription… If you have good design everywhere, what makes you stand out as an individual? What in your branding turns that simple scroll into a yes, yes, yes! I am in; I resonate.

They did this by (1) identifying what their customers wanted (to be seen and heard), (2) defining their customers’ challenge (that people didn’t recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers.

Every big company and brand that you can think of has indulged in imaginative storytelling.

the brand story that matters is not the one you want to tell, but the one your customers experience when they engage with you.

the problem with most brand stories is that they’re told by the wrong people.

For a brand story to work, it has to be told by all employees and customers, both to themselves and each other.

Women’s fiction is often considered a more intimate brand of storytelling that doesn’t tackle the big issues found in men’s fiction.

Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold. When your audience is not ready or willing to listen, a strong visual can capture even the most evasive of minds. Design is not ornamental or secondary: it can propel your stories far beyond the spaces you initially planned for.

There are books written by women. There are books written by men. Somehow, though, it is only books by women, or books about certain topics, that require this special “women’s fiction” designation, particularly when those books have the audacity to explore, in some manner, the female experience, which, apparently, includes the topics of marriage, suburban existence, and parenthood, as if women act alone in these endeavors, wedding themselves, immaculately conceiving children, and the like. Women’s fiction is often considered a more intimate brand of storytelling that doesn’t tackle the big issues found in men’s fiction. Anyone who reads knows this isn’t the case, but that misperception lingers.

Apple storytelling initially is high concept, telling customers not what they want to buy but what kind of people they want to be. This is classic “lifestyle” advertising, the selling of an image associated with a brand rather than the product itself.

Steve Jobs wore passion on this sleeve. In 1997 Steve Jobs returned to the company he had cofounded after being fired 12 years earlier. Jobs held a staff meeting where he talked about the role passion would play in revitalizing the brand. Marketing is about values. This is a very complicated world. It’s a very noisy world and we’re not going to get a chance to get people to remember much about us. No company is. And so we need to be really clear on what we want them to know about us. Our customers want to know who is Apple and what is it that we stand for. What we’re about isn’t making boxes for people to get their jobs done, although we do that well … But Apple is about something more than that. Apple’s core value is that we believe that people with passion can change the world for the better.

the secret sauce remains the same: The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Once Guerra’s audiences learn about the brands that inspired Walnut Hill, they are more likely to understand the reason behind strategies like the “15–5” rule: At 15 feet from a patient or a visitor, an employee should make eye contact. At 5 feet the employee should greet and say hello to the patient or, if the patient looks confused, ask if he or she needs help. Guerra explains that the hospital adopted the strategy from studying hospitality techniques at hotel chains like the JW Marriott.

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process. These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom. Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.

Marketing shouldn't feel like marketing. It should feel like a story.

People want to do business with you because of 'who you are' and 'what you stand for'... not because of 'what you do'. "Create your story... publish it online and make sure people will find you when they Google you.

If you want meaning for your brand or company, dare to embrace conflict

Successful organizations and companies share the stage with their best storytellers. Brands are a collection of narratives. Unleash your best stories.

Buyer Legends, a process that promised to bridge the gap between brand story and execution/messaging.

Kellogg’s Pop-Tarts frequently uses cartoons as part of its visual content mix to tell a fun and irreverent story around people’s cravings for Pop-Tarts.

Often, the cartoons feature people using sneaky and creative ways to coax their Pop-Tart into a toaster. One such example occurred over the July Fourth holiday, where a cartoon depicted a person luring a Pop-Tart into a toaster made to look like a parade float. While inside the toaster, the Pop-Tart inquires about when to pop out, and the hungry person declares, “Yep, just one more minute …

The more the brand stays true to its mission, the more the trust grows.

Storytelling delivers facts or information through a narrative that is relatable and has an impact.

you are not your job or your material possessions, or your most significant accomplishments. Storytelling calls for that underlayer, that private part of your life to come to the surface.

The Why am I here? story serves a particular purpose in explaining the connection between the storyteller and the audience.

These stories can be short or long, but they need to depict the information while remaining engaging clearly.

I know what you’re thinking approach allows for the acceptance of the skeptics.

I know it’s hard right now, but it gets easier later.

Average brands share the pitch. Smart brands share the passion.

Prove value first; Prove value always.

The whole point of storytelling is to connect with an audience and share an experience. Through storytelling, you can accomplish emotional connection and behavioral change that raw facts simply cannot achieve.

human response to emotional engagement

The response of your brain when listening to a story is almost the same as if you were experiencing the events yourself.

Give an issue an identity

Emotional response

Connect a greater audience to a specific challenge –

Make the audience feel humanized –

Raise the stakes

A story alone may accomplish those results, but for impact and efficacy, combine the two with an emphasis on culture, minor parts in facts, and acknowledging the public opinion.

dopamine results in increased focus, better memory building, and a boost in motivation.

create endorphins, make your audience laugh.

ensuring your story is meaningful, useful, and achieves specific goals.

Start by identifying the possible key moments in your life.

Often the beginning of a story is one moment that impacted how you thought about the world around you and changed your behaviors. Activity Make a short list of the moments in your life that you remember most vividly.

seemingly insignificant moments lead to life-changing events.

people and relationships.

What moments and meetings in your life have drastically changed who you are as a person?

look for these tiny moments, and question their degree of impact.

What will this story accomplish, and why should you share it?

Your story must be unique, offer insight, and give perspective into your experiences and help others learn more about themselves.

basic structure of beginning-middle-end. Thus, you should have rising action, the climax, and the falling action.

Establish Your Point “A story is already over before we hear it. That is how the teller knows what it means.” – Joan Silber

3. After sharing this story, I can _______________. 4. After hearing this story, the listeners should __________________. 5. This story shared human experiences, such as __________ and _______________. Through these five questions, you should have a pretty clear understanding of what you want to see come out of this story

Stuck in your story? – Evoke the senses.

Stop judging yourself – That inner critic is the death of many great storytellers.