Brands Storytelling Quotes

5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info 4 Make an impact 5 Be yourself

He was charmed out of all reason as he watched her, this sandy, disheveled, storytelling mermaid, who seemed already to belong to him and yet wanted nothing to do with him. His heart worked in strange rhythms, as if it were struggling to adjust to a brand new metronome. What was happening to him?

Master communicators listen to understand what people are saying, know how to use storytelling as a means of persuasion, and generate a gravitational pull towards their brands and offerings.

I travel the world. I Take nothing but pictures, kill nothing but time and leave nothing but footprints.

If we all work together there is no telling how we can change the world through the impact of promoting positivity online.

In this time of 'information overload', people do not need more information. They want a story they can relate to.

Stories connect us at a human level that factual statements and logical arguments can't possibly match.

Corporate & personal branding both require storytelling to be captivating. Stories provide context, meaning & the opportunity for relationship.

Your audience is waiting for your stories. They have memory slots tailor-made to light up and remember you.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Pandora launched into a detailed account of her conversation with the hermit crab, reporting that his name was Shelley, after the poet, whose works he admired. He was a well-traveled crustacean, having flown to distant lands while clinging to the pink leg of a herring gull who had no taste for shellfish, preferring hazelnuts and bread crumbs. One day, the herring gull, who possessed the transmigrated soul of an Elizabethan stage actor, had taken Shelley to see Hamlet at the Drury Lane theater. During the performance, they had alighted on the scenery and played the part of a castle gargoyle for the entire second act. Shelley had enjoyed the experience but had no wish to pursue a theatrical career, as the hot stage lights had nearly fricasseed him. Gabriel stopped digging and listened, transported by the wonder and whimsy of Pandora's imagination. Out of thin air, she created a fantasy world in which animals could talk and anything was possible. He was charmed out of all reason as he watched her, this sandy, disheveled, storytelling mermaid, who seemed already to belong to him and yet wanted nothing to do with him. His heart worked in strange rhythms, as if it were struggling to adjust to a brand new metronome. What was happening to him?

Online personal branding is not about self-promotion... it's about transferring your real world reputation into the online world.

orient your entire brand toward storytelling by defining and defending a powerful moral of your story in every communication.

The quality of a brand’s storytelling is directly proportional to the quality of its content. If it’s not good, no one will pay attention. What

Story-selling is the secret to successful brand selling

Is your brand messaging telling a story or is it telling your story.

As American author, salesman and motivational speaker Zig Ziglar once pointed out, ‘There is only one thing worse than training employees and losing them, and that’s not training

People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin

Visuals are processed 60,000 times faster than text by the human brain and 90% of information transmitted to the brain is visual.17 Humans evolved over millennia to respond to visual information long before they developed the ability to read text. Images act like shortcuts to the brain: we are visual creatures, and we are programmed to react to visuals more than to words.

It's important to understand the significance of how our society's origin story is based in blame. It's good to contemplate what our culture would be like if the first woman had not been branded as "second born, first to sin." How would things be different if humankind's first big mistake wasn't to follow the lead of the woman? And if Eden's punishment hadn't been subservience to Adam?

Quite some years ago, I started travelling the planet. I thought this would learn me something about the world we live in. I was wrong... It learned me something about myself. It changed me. And nothing will ever again be black-and-white again.

Buyer Legends is a simple scenario narrative process that helps identify the gap between brand story and buyer experience. If you can see a disconnect between the two, it’s easier for you to understand what improvements are necessary and how to take action.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. Don’t ever forget it, no matter what you learn here.*

Once you realize it’s not your job to be a brand, your energy shifts. You embrace the cultural legacy you wish to build. You don’t wonder how to be authentic. You are authentic. You don’t succumb to trends. You exist beyond them. You tell your unique story. You create your world.

(1) identifying what their customers wanted (to be seen and heard), (2) defining their customers’ challenge (that people didn’t recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers.

Like many men who experience fatherhood relatively late in life, Martin Luther was a devoted parent. Luther wrote his children letters of touching intensity, patiently converting the joys of the Christian life into a language of storytelling fit for the very young. A home with children brought out the best in Luther in a way that theological disputation patently did not.

interview 14 leaders from religions including Protestantism, Catholicism, Buddhism and Islam in an attempt to figure out the ten characteristics their faiths had in common. In order of importance, I found that they were: A sense of belonging; storytelling; rituals; symbols; a clear vision; sensory appeal; power from enemies; evangelism; mystery; and grandeur. When you think about the world’s most powerful brands—among them Apple, Nike, Harley-Davidson, Coca-Cola, LEGO—you realize they all make use of some if not all of these pillars.

Viola Bai knew how to tell a story. She knew that all the violence is contained in the precision of a detail. She knew how to work the timing so that the bell rang just as the bartender was busy with the fly of his name-brand jeans. At that moment her devoted audience slowly dispersed, their cheeks red with envy and indignation. Viola was made to promise that she would go on with her story at the next bell, but she was too intelligent to actually do it. She always ended up dismissing the whole thing with a pout of her perfect mouth, as if what had happened to her was of no importance. It was just one more detail in her extraordinary life, and she was already light-years ahead of everyone else.

And so, when I tell stories today about digital transformation and organizational agility and customer centricity, I use a vocabulary that is very consistent and very refined. It is one of the tools I have available to tell my story effectively. I talk about assumptions. I talk about hypotheses. I talk about outcomes as a measure of customer success. I talk about outcomes as a measurable change in customer behavior. I talk about outcomes over outputs, experimentation, continuous learning, and ship, sense, and respond. The more you tell your story, the more you can refine your language into your trademark or brand—what you’re most known for. For example, baseball great Yogi Berra was famous for his Yogi-isms—sayings like “You can observe a lot by watching” and “When you come to a fork in the road, take it.” It’s not just a hook or catchphrase, it helps tell the story as well. For Lean Startup, a best-selling book on corporate innovation written by Eric Ries, the words were “build,” “measure,” “learn.” Jeff Patton, a colleague of mine, uses the phrase “the differences that make a difference.” And he talks about bets as a way of testing confidence levels. He’ll ask, “What will you bet me that your idea is good? Will you bet me lunch? A day’s pay? Your 401(k)?” These words are not only their vocabulary. They are their brand. That’s one of the benefits of storytelling and telling those stories continuously. As you refine your language, the people who are beginning to pay attention to you start adopting that language, and then that becomes your thing.

People want to do business with you because of 'who you are' and 'what you stand for'... not because of 'what you do'. "Create your story... publish it online and make sure people will find you when they Google you.

If you want meaning for your brand or company, dare to embrace conflict

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process. These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom. Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.

Every big company and brand that you can think of has indulged in imaginative storytelling.

the problem with most brand stories is that they’re told by the wrong people.

For a brand story to work, it has to be told by all employees and customers, both to themselves and each other.

Marketing shouldn't feel like marketing. It should feel like a story.

the brand story that matters is not the one you want to tell, but the one your customers experience when they engage with you.

Kellogg’s Pop-Tarts frequently uses cartoons as part of its visual content mix to tell a fun and irreverent story around people’s cravings for Pop-Tarts.

Often, the cartoons feature people using sneaky and creative ways to coax their Pop-Tart into a toaster. One such example occurred over the July Fourth holiday, where a cartoon depicted a person luring a Pop-Tart into a toaster made to look like a parade float. While inside the toaster, the Pop-Tart inquires about when to pop out, and the hungry person declares, “Yep, just one more minute …

Successful organizations and companies share the stage with their best storytellers. Brands are a collection of narratives. Unleash your best stories.

Somehow, though, it is only books by women, or books about certain topics, that require this special “women’s fiction” designation, particularly when those books have the audacity to explore, in some manner, the female experience, which, apparently, includes the topics of marriage, suburban existence, and parenthood, as if women act alone in these endeavors, wedding themselves, immaculately conceiving children, and the like. Women’s fiction is often considered a more intimate brand of storytelling that doesn’t tackle the big issues found in men’s fiction.

The more the brand stays true to its mission, the more the trust grows.

branded storytelling.

In today’s noisy marketplace, we need business storytelling more than ever to differentiate brands, products, and services. Too often, companies rely on description alone when marketing something. There’s a tendency to think that describing something is selling something. But it’s not. Description doesn’t create meaning. It creates information. Stories create meaning.

StoryStream uses the power of AI to provide a content marketing platform for automotive brands. We offer a complete solution from brand storytelling to digital asset management software.

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising. Instead, they understood their customers were all living, breathing heroes, and they tapped into their stories. They did this by (1) identifying what their customers wanted (to be seen and heard), (2) defining their customers’ challenge (that people didn’t recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers.

Like shooting a basketball or playing a guitar, being creative— the miracle of forming something new and valuable through action or thought—must be practiced, no matter what the medium of expression.

in the Age of Ideas, regular people are able to harness the power of perception in the same way celebrities and big companies have for years. Whether on LinkedIn, Facebook, Ins- tagram, or personal blogs, you can influence your value by affect- ing how people perceive you. And the same way an entrepreneur can change the value of a building or event by changing people’s perception of it, you too can change people’s perception of you through authentic storytelling.

The vast majority of what Brands consider and refer to as “Influencers” are media creators and storytellers… their content very often is great content, marketing and advertising, but keep in mind it serves as, and should be measured as, a media buy.

Women’s fiction is often considered a more intimate brand of storytelling that doesn’t tackle the big issues found in men’s fiction.

the secret sauce remains the same: The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Apple storytelling initially is high concept, telling customers not what they want to buy but what kind of people they want to be. This is classic “lifestyle” advertising, the selling of an image associated with a brand rather than the product itself.

There are books written by women. There are books written by men. Somehow, though, it is only books by women, or books about certain topics, that require this special “women’s fiction” designation, particularly when those books have the audacity to explore, in some manner, the female experience, which, apparently, includes the topics of marriage, suburban existence, and parenthood, as if women act alone in these endeavors, wedding themselves, immaculately conceiving children, and the like. Women’s fiction is often considered a more intimate brand of storytelling that doesn’t tackle the big issues found in men’s fiction. Anyone who reads knows this isn’t the case, but that misperception lingers.

Steve Jobs wore passion on this sleeve. In 1997 Steve Jobs returned to the company he had cofounded after being fired 12 years earlier. Jobs held a staff meeting where he talked about the role passion would play in revitalizing the brand. Marketing is about values. This is a very complicated world. It’s a very noisy world and we’re not going to get a chance to get people to remember much about us. No company is. And so we need to be really clear on what we want them to know about us. Our customers want to know who is Apple and what is it that we stand for. What we’re about isn’t making boxes for people to get their jobs done, although we do that well … But Apple is about something more than that. Apple’s core value is that we believe that people with passion can change the world for the better.

Once Guerra’s audiences learn about the brands that inspired Walnut Hill, they are more likely to understand the reason behind strategies like the “15–5” rule: At 15 feet from a patient or a visitor, an employee should make eye contact. At 5 feet the employee should greet and say hello to the patient or, if the patient looks confused, ask if he or she needs help. Guerra explains that the hospital adopted the strategy from studying hospitality techniques at hotel chains like the JW Marriott.

The story must always be focused on the hero, and if a storyteller (or business leader) forgets this, the audience will get confused about who the story is really about and they will lose interest.

Brand new short story writer from Ireland who will become the next “breakthrough” writer. He has all the hallmarks of a wizard storyteller and this book is up there with the very best newcomers

A recurring trend from several past reports is the idea of Backstorytelling, which I have been writing about and teaching for more than a decade. For the past 15 years as a strategist and speaker, I’ve been a passionate ambassador for the importance of brand storytelling. I have created and taught a graduate-level course in business storytelling at Georgetown University. Stories are a powerful tool because the human brain is more inclined to pay attention to an engaging narrative than to a bunch of facts. Knowing this, brands are trying to win our attention and earn our trust by sharing their back stories and vulnerabilities.

Though scientists have yet to completely understand the manner by which the human brain retains information, we do know that as we receive information, we incorporate our own lived experiences and biases to 
assimilate it, so every piece of information we capture is seen through our particular lenses.

When it comes to curating content online, make sure you are strategic in your storytelling so that your messages add to the space and not just crowd the feed.

Here is also a direction. It’s impossible to have any trajectory or speed of motion without starting here. Here is our beginning, and every great story requires an origin.

Crafting a story to engage your audience requires you to become an expert brand storyteller to assist with crafting targeted pitches, campaigns, and story angles that direct the strategy and tactics needed to create positive media attention.

People Are Motivated by Loss Aversion Emphasizing potential loss is more than just good storytelling; it’s good behavioral economics. In 1979, Nobel Memorial Prize winner Daniel Kahneman published a theory about why people make certain buying decisions. Prospect Theory, as it was called, espoused that people are more likely to be dissatisfied with a loss than they are satisfied with a gain. In other words, people hate losing $100 more than they like winning $100. This, of course, means loss aversion is a greater motivator of buying decisions than potential gains. In fact, according to Kahneman, in certain situations, people are two to three times more motivated to make a change to avoid a loss than they are to achieve a gain.

When clients want to add a bunch of confusion to their marketing message, I ask them to consider the ramifications of doing so if they were writing a screenplay. I mean, what if The Bourne Identity were a movie about a spy named Jason Bourne searching for his true identity but it also included scenes of Bourne trying to lose weight, marry a girl, pass the bar exam, win on Jeopardy, and adopt a cat? The audience would lose interest. When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data. As a result, they daydream, walk out of the theater, or in the case of digital marketing, click to another site without placing an order. Why do so many brands create noise rather than music? It’s because they don’t realize they are creating noise. They actually think people are interested in the random information they’re doling out. This is why we need a filter. The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness.

Just think about the incredible transformation that took place in Steve’s life and career after Pixar. In 1983, Apple launched their computer Lisa, the last project Jobs worked on before he was let go. Jobs released Lisa with a nine-page ad in the New York Times spelling out the computer’s technical features. It was nine pages of geek talk nobody outside NASA was interested in. The computer bombed. When Jobs returned to the company after running Pixar, Apple became customer-centric, compelling, and clear in their communication. The first campaign he released went from nine pages in the New York Times to just two words on billboards all over America: Think Different. When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising. Instead, they understood their customers were all living, breathing heroes, and they tapped into their stories. They did this by (1) identifying what their customers wanted (to be seen and heard), (2) defining their customers’ challenge (that people didn’t recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers. I’ll teach you about these three pillars and more in the coming chapters, but for now just realize the time Apple spent clarifying the role they play in their customers’ story is one of the primary factors responsible for their growth. Notice, though, the story of Apple isn’t about Apple; it’s about you. You’re the hero in the story, and they play a role more like Q in the James Bond movies. They are the guy you go see when you need a tool to help you win the day.

EVERY HERO IS LOOKING FOR A GUIDE When I talk about a guide, I’m talking about our mother and father when they sat us down to talk about integrity, or a football coach who helped us understand the importance of working hard and believing we could accomplish more than we ever thought possible. Guides might include the authors of poems we’ve read, leaders who moved the world into new territory, therapists who helped us make sense of our problems, and yes, even brands that offered us encouragement and tools to help us overcome a challenge. If a hero solves her own problem in a story, the audience will tune out. Why? Because we intuitively know if she could solve her own problem, she wouldn’t have gotten into trouble in the first place. Storytellers use the guide character to encourage the hero and equip them to win the day. You’ve seen the guide in nearly every story you’ve read, listened to, or watched: Frodo has Gandalf, Katniss has Haymitch, and Luke Skywalker has Yoda. Hamlet was “guided” by his father’s ghost, and Romeo was taught the ways of love by Juliet. Just like in stories, human beings wake up every morning self-identifying as a hero. They are troubled by internal, external, and philosophical conflicts, and they know they can’t solve these problems on their own. The fatal mistake some brands make, especially young brands who believe they need to prove themselves, is they position themselves as the hero in the story instead of the guide. As I’ve already mentioned, a brand that positions itself as the hero is destined to lose.

Despite all this innovation over a century and a half, nothing fundamentally changed about storytelling.

I know what you’re thinking approach allows for the acceptance of the skeptics.

Connect a greater audience to a specific challenge –

Make the audience feel humanized –

Raise the stakes

A story alone may accomplish those results, but for impact and efficacy, combine the two with an emphasis on culture, minor parts in facts, and acknowledging the public opinion.

dopamine results in increased focus, better memory building, and a boost in motivation.

What moments and meetings in your life have drastically changed who you are as a person?

What will this story accomplish, and why should you share it?

human response to emotional engagement

The response of your brain when listening to a story is almost the same as if you were experiencing the events yourself.

Give an issue an identity

Stuck in your story? – Evoke the senses.

Stop judging yourself – That inner critic is the death of many great storytellers.

Get involved in a workshop – Finding a workshop or writing partner can help you

Host Events When you want some control over an influencer’s interaction with your brand, you can sponsor an influencer event. Invite a small handful of influencers to come and experience your brand’s products or services. By doing this, you allow them to become part of your story

shared elements between storytelling and digital storytelling: ● Point of view ● Dramatic question or addressing specific issue or challenge ● Conflict and tension ● Emotional connection ● Unique voice or narrative tone ● Controlled pacing

1. Create your first draft as though you’re storytelling traditionally. 2. Choose the platform(s) right for your story. 3. Identify what elements you need to build your story – audio, visual, interactive. 4. Learn the tools of the trade. 5. Create your supplemental or digital elements. 6. Combine all elements of the story. 7. Post to your platforms.

Make the Story Personal People love personal stories. It is something about sharing a human experience and likely one that your audience has not experienced.

Never limit yourself to a single platform.

As a digital storyteller, the tools to help you build your narrative tone will continue to change and evolve. You have to change and evolve with the times as well.

However, you can publish to Spotify and Apple podcast. You can, and should, create episode notes that read like a blog, and post those to your website

Remember the saying, “It’s not what you say; it’s how you say it”? That is the foundation of giving your narrative a feel.

Get Outside Your Comfort Zone

Immersive storytelling is a technique used to explore storytelling through new technologies to immerse the reader or audience fully.

B2B marketing almost exclusively relies on storyselling.

the how elements, you need to review your business story carefully. How did you start your business, and why? Tell that story because it is vital to your brand and market.

Consumers Want Storyselling

us story

The “we make things easier” story

supplemental elements, such as a soundtrack, videos, or images to make that emotional connection that they weren’t able to make through wordsmithing alone.

The whole point of storytelling is to connect with an audience and share an experience. Through storytelling, you can accomplish emotional connection and behavioral change that raw facts simply cannot achieve.

Emotional response

create endorphins, make your audience laugh.