Brands Storytelling Quotes

5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info 4 Make an impact 5 Be yourself

He was charmed out of all reason as he watched her, this sandy, disheveled, storytelling mermaid, who seemed already to belong to him and yet wanted nothing to do with him. His heart worked in strange rhythms, as if it were struggling to adjust to a brand new metronome. What was happening to him?

Master communicators listen to understand what people are saying, know how to use storytelling as a means of persuasion, and generate a gravitational pull towards their brands and offerings.

I travel the world. I Take nothing but pictures, kill nothing but time and leave nothing but footprints.

If we all work together there is no telling how we can change the world through the impact of promoting positivity online.

In this time of 'information overload', people do not need more information. They want a story they can relate to.

Stories connect us at a human level that factual statements and logical arguments can't possibly match.

Corporate & personal branding both require storytelling to be captivating. Stories provide context, meaning & the opportunity for relationship.

Your audience is waiting for your stories. They have memory slots tailor-made to light up and remember you.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Pandora launched into a detailed account of her conversation with the hermit crab, reporting that his name was Shelley, after the poet, whose works he admired. He was a well-traveled crustacean, having flown to distant lands while clinging to the pink leg of a herring gull who had no taste for shellfish, preferring hazelnuts and bread crumbs. One day, the herring gull, who possessed the transmigrated soul of an Elizabethan stage actor, had taken Shelley to see Hamlet at the Drury Lane theater. During the performance, they had alighted on the scenery and played the part of a castle gargoyle for the entire second act. Shelley had enjoyed the experience but had no wish to pursue a theatrical career, as the hot stage lights had nearly fricasseed him. Gabriel stopped digging and listened, transported by the wonder and whimsy of Pandora's imagination. Out of thin air, she created a fantasy world in which animals could talk and anything was possible. He was charmed out of all reason as he watched her, this sandy, disheveled, storytelling mermaid, who seemed already to belong to him and yet wanted nothing to do with him. His heart worked in strange rhythms, as if it were struggling to adjust to a brand new metronome. What was happening to him?

Story-selling is the secret to successful brand selling

As American author, salesman and motivational speaker Zig Ziglar once pointed out, ‘There is only one thing worse than training employees and losing them, and that’s not training

The quality of a brand’s storytelling is directly proportional to the quality of its content. If it’s not good, no one will pay attention. What

People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin

Is your brand messaging telling a story or is it telling your story.

Online personal branding is not about self-promotion... it's about transferring your real world reputation into the online world.

orient your entire brand toward storytelling by defining and defending a powerful moral of your story in every communication.

Visuals are processed 60,000 times faster than text by the human brain and 90% of information transmitted to the brain is visual.17 Humans evolved over millennia to respond to visual information long before they developed the ability to read text. Images act like shortcuts to the brain: we are visual creatures, and we are programmed to react to visuals more than to words.

It's important to understand the significance of how our society's origin story is based in blame. It's good to contemplate what our culture would be like if the first woman had not been branded as "second born, first to sin." How would things be different if humankind's first big mistake wasn't to follow the lead of the woman? And if Eden's punishment hadn't been subservience to Adam?

Quite some years ago, I started travelling the planet. I thought this would learn me something about the world we live in. I was wrong... It learned me something about myself. It changed me. And nothing will ever again be black-and-white again.

Buyer Legends is a simple scenario narrative process that helps identify the gap between brand story and buyer experience. If you can see a disconnect between the two, it’s easier for you to understand what improvements are necessary and how to take action.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. Don’t ever forget it, no matter what you learn here.*

Once you realize it’s not your job to be a brand, your energy shifts. You embrace the cultural legacy you wish to build. You don’t wonder how to be authentic. You are authentic. You don’t succumb to trends. You exist beyond them. You tell your unique story. You create your world.

(1) identifying what their customers wanted (to be seen and heard), (2) defining their customers’ challenge (that people didn’t recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers.

Like many men who experience fatherhood relatively late in life, Martin Luther was a devoted parent. Luther wrote his children letters of touching intensity, patiently converting the joys of the Christian life into a language of storytelling fit for the very young. A home with children brought out the best in Luther in a way that theological disputation patently did not.

interview 14 leaders from religions including Protestantism, Catholicism, Buddhism and Islam in an attempt to figure out the ten characteristics their faiths had in common. In order of importance, I found that they were: A sense of belonging; storytelling; rituals; symbols; a clear vision; sensory appeal; power from enemies; evangelism; mystery; and grandeur. When you think about the world’s most powerful brands—among them Apple, Nike, Harley-Davidson, Coca-Cola, LEGO—you realize they all make use of some if not all of these pillars.

Viola Bai knew how to tell a story. She knew that all the violence is contained in the precision of a detail. She knew how to work the timing so that the bell rang just as the bartender was busy with the fly of his name-brand jeans. At that moment her devoted audience slowly dispersed, their cheeks red with envy and indignation. Viola was made to promise that she would go on with her story at the next bell, but she was too intelligent to actually do it. She always ended up dismissing the whole thing with a pout of her perfect mouth, as if what had happened to her was of no importance. It was just one more detail in her extraordinary life, and she was already light-years ahead of everyone else.

And so, when I tell stories today about digital transformation and organizational agility and customer centricity, I use a vocabulary that is very consistent and very refined. It is one of the tools I have available to tell my story effectively. I talk about assumptions. I talk about hypotheses. I talk about outcomes as a measure of customer success. I talk about outcomes as a measurable change in customer behavior. I talk about outcomes over outputs, experimentation, continuous learning, and ship, sense, and respond. The more you tell your story, the more you can refine your language into your trademark or brand—what you’re most known for. For example, baseball great Yogi Berra was famous for his Yogi-isms—sayings like “You can observe a lot by watching” and “When you come to a fork in the road, take it.” It’s not just a hook or catchphrase, it helps tell the story as well. For Lean Startup, a best-selling book on corporate innovation written by Eric Ries, the words were “build,” “measure,” “learn.” Jeff Patton, a colleague of mine, uses the phrase “the differences that make a difference.” And he talks about bets as a way of testing confidence levels. He’ll ask, “What will you bet me that your idea is good? Will you bet me lunch? A day’s pay? Your 401(k)?” These words are not only their vocabulary. They are their brand. That’s one of the benefits of storytelling and telling those stories continuously. As you refine your language, the people who are beginning to pay attention to you start adopting that language, and then that becomes your thing.

If you want meaning for your brand or company, dare to embrace conflict

Today, entertainment and escapism are prized above almost anything else. Consumers want infotainment, not information. Information is cheap and plentiful; information wrapped in a story, however, is special. Brands need to storytell around their content to make it enticing, not just put it out for passive consumption like a boring platter of cubed cheese.

The more the brand stays true to its mission, the more the trust grows.

Successful organizations and companies share the stage with their best storytellers. Brands are a collection of narratives. Unleash your best stories.

Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold. When your audience is not ready or willing to listen, a strong visual can capture even the most evasive of minds. Design is not ornamental or secondary: it can propel your stories far beyond the spaces you initially planned for.

Brand storytelling is about standing for something and striving for excellence in everything your business does. It’s about framing your scarcity and dictating your value. It’s about thinking beyond the functionality of products and services and creating a sense of loyalty and meaningful bonds with your customers.

Storytellers use the guide character to encourage the hero and equip them to win the day.

When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data. As

If a storyteller doesn’t clearly let an audience know what no-good, terrible, awful thing might befall their hero unless she overcomes her challenge, the story will have no stakes, and a story without stakes is boring.

So how do we come up with these messages? It’s simple. We use the same grid storytellers use in telling stories to map out the story of our customers, then we create clear and refined statements in the seven relevant categories of their lives to position ourselves as their guides.

Storytelling delivers facts or information through a narrative that is relatable and has an impact.

you are not your job or your material possessions, or your most significant accomplishments. Storytelling calls for that underlayer, that private part of your life to come to the surface.

The Why am I here? story serves a particular purpose in explaining the connection between the storyteller and the audience.

These stories can be short or long, but they need to depict the information while remaining engaging clearly.

I know what you’re thinking approach allows for the acceptance of the skeptics.

I know it’s hard right now, but it gets easier later.

EVERY HERO IS LOOKING FOR A GUIDE When I talk about a guide, I’m talking about our mother and father when they sat us down to talk about integrity, or a football coach who helped us understand the importance of working hard and believing we could accomplish more than we ever thought possible. Guides might include the authors of poems we’ve read, leaders who moved the world into new territory, therapists who helped us make sense of our problems, and yes, even brands that offered us encouragement and tools to help us overcome a challenge. If a hero solves her own problem in a story, the audience will tune out. Why? Because we intuitively know if she could solve her own problem, she wouldn’t have gotten into trouble in the first place. Storytellers use the guide character to encourage the hero and equip them to win the day. You’ve seen the guide in nearly every story you’ve read, listened to, or watched: Frodo has Gandalf, Katniss has Haymitch, and Luke Skywalker has Yoda. Hamlet was “guided” by his father’s ghost, and Romeo was taught the ways of love by Juliet. Just like in stories, human beings wake up every morning self-identifying as a hero. They are troubled by internal, external, and philosophical conflicts, and they know they can’t solve these problems on their own. The fatal mistake some brands make, especially young brands who believe they need to prove themselves, is they position themselves as the hero in the story instead of the guide. As I’ve already mentioned, a brand that positions itself as the hero is destined to lose.

When clients want to add a bunch of confusion to their marketing message, I ask them to consider the ramifications of doing so if they were writing a screenplay. I mean, what if The Bourne Identity were a movie about a spy named Jason Bourne searching for his true identity but it also included scenes of Bourne trying to lose weight, marry a girl, pass the bar exam, win on Jeopardy, and adopt a cat? The audience would lose interest. When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data. As a result, they daydream, walk out of the theater, or in the case of digital marketing, click to another site without placing an order. Why do so many brands create noise rather than music? It’s because they don’t realize they are creating noise. They actually think people are interested in the random information they’re doling out. This is why we need a filter. The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness.

Just think about the incredible transformation that took place in Steve’s life and career after Pixar. In 1983, Apple launched their computer Lisa, the last project Jobs worked on before he was let go. Jobs released Lisa with a nine-page ad in the New York Times spelling out the computer’s technical features. It was nine pages of geek talk nobody outside NASA was interested in. The computer bombed. When Jobs returned to the company after running Pixar, Apple became customer-centric, compelling, and clear in their communication. The first campaign he released went from nine pages in the New York Times to just two words on billboards all over America: Think Different. When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising. Instead, they understood their customers were all living, breathing heroes, and they tapped into their stories. They did this by (1) identifying what their customers wanted (to be seen and heard), (2) defining their customers’ challenge (that people didn’t recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers. I’ll teach you about these three pillars and more in the coming chapters, but for now just realize the time Apple spent clarifying the role they play in their customers’ story is one of the primary factors responsible for their growth. Notice, though, the story of Apple isn’t about Apple; it’s about you. You’re the hero in the story, and they play a role more like Q in the James Bond movies. They are the guy you go see when you need a tool to help you win the day.

Though scientists have yet to completely understand the manner by which the human brain retains information, we do know that as we receive information, we incorporate our own lived experiences and biases to 
assimilate it, so every piece of information we capture is seen through our particular lenses.

Here is also a direction. It’s impossible to have any trajectory or speed of motion without starting here. Here is our beginning, and every great story requires an origin.

The whole point of storytelling is to connect with an audience and share an experience. Through storytelling, you can accomplish emotional connection and behavioral change that raw facts simply cannot achieve.

human response to emotional engagement

The response of your brain when listening to a story is almost the same as if you were experiencing the events yourself.

Give an issue an identity

Emotional response

Connect a greater audience to a specific challenge –

Make the audience feel humanized –

Raise the stakes

A story alone may accomplish those results, but for impact and efficacy, combine the two with an emphasis on culture, minor parts in facts, and acknowledging the public opinion.

dopamine results in increased focus, better memory building, and a boost in motivation.

create endorphins, make your audience laugh.

ensuring your story is meaningful, useful, and achieves specific goals.

Average brands share the pitch. Smart brands share the passion.

Start by identifying the possible key moments in your life.

Often the beginning of a story is one moment that impacted how you thought about the world around you and changed your behaviors. Activity Make a short list of the moments in your life that you remember most vividly.

seemingly insignificant moments lead to life-changing events.

people and relationships.

What moments and meetings in your life have drastically changed who you are as a person?

look for these tiny moments, and question their degree of impact.

What will this story accomplish, and why should you share it?

Your story must be unique, offer insight, and give perspective into your experiences and help others learn more about themselves.

basic structure of beginning-middle-end. Thus, you should have rising action, the climax, and the falling action.

Establish Your Point “A story is already over before we hear it. That is how the teller knows what it means.” – Joan Silber

3. After sharing this story, I can _______________. 4. After hearing this story, the listeners should __________________. 5. This story shared human experiences, such as __________ and _______________. Through these five questions, you should have a pretty clear understanding of what you want to see come out of this story

Stuck in your story? – Evoke the senses.

Stop judging yourself – That inner critic is the death of many great storytellers.

Get involved in a workshop – Finding a workshop or writing partner can help you

Prove value first; Prove value always.

● Knows your story ● Likes your brand ● Connects with your target audience ● Aligns with your brand’s values and mission statement ● Understands your needs in an influencer campaign

Host Events When you want some control over an influencer’s interaction with your brand, you can sponsor an influencer event. Invite a small handful of influencers to come and experience your brand’s products or services. By doing this, you allow them to become part of your story

There is something about a meet and greets with influencers. They are a very special experience for their followers. Plus, if you are the brand that can deliver that experience, then you’re the hero in the room.

shared elements between storytelling and digital storytelling: ● Point of view ● Dramatic question or addressing specific issue or challenge ● Conflict and tension ● Emotional connection ● Unique voice or narrative tone ● Controlled pacing

Structure of beginning, middle, and an end

elements that only appear in digital storytelling, but not storytelling: ● Soundtrack ● Possible visual elements such as video, background images, or PowerPoint presentations ● Economy – purposeful withholding of specific information given in another format,

supplemental elements, such as a soundtrack, videos, or images to make that emotional connection that they weren’t able to make through wordsmithing alone.

Ensure That Your Narrative Has a “Feel

Remember the saying, “It’s not what you say; it’s how you say it”? That is the foundation of giving your narrative a feel.

As a digital storyteller, the tools to help you build your narrative tone will continue to change and evolve. You have to change and evolve with the times as well.

Get Outside Your Comfort Zone

Tools to Use in Digital Storytelling

Immersive storytelling is a technique used to explore storytelling through new technologies to immerse the reader or audience fully.

Through compelling storytelling and targeted messaging, marketing initiatives capture the essence of a school's brand, evoking emotion and inspiring support from its audience.

Branding is the storybook, narrating the school's history, values, and culture, while marketing is the storyteller, crafting messages and impressions to attract and keep their audience.

Buyer Legends, a process that promised to bridge the gap between brand story and execution/messaging.

Women’s fiction is often considered a more intimate brand of storytelling that doesn’t tackle the big issues found in men’s fiction.

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process. These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom. Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.

Marketing shouldn't feel like marketing. It should feel like a story.

Kellogg’s Pop-Tarts frequently uses cartoons as part of its visual content mix to tell a fun and irreverent story around people’s cravings for Pop-Tarts.

Often, the cartoons feature people using sneaky and creative ways to coax their Pop-Tart into a toaster. One such example occurred over the July Fourth holiday, where a cartoon depicted a person luring a Pop-Tart into a toaster made to look like a parade float. While inside the toaster, the Pop-Tart inquires about when to pop out, and the hungry person declares, “Yep, just one more minute …

Somehow, though, it is only books by women, or books about certain topics, that require this special “women’s fiction” designation, particularly when those books have the audacity to explore, in some manner, the female experience, which, apparently, includes the topics of marriage, suburban existence, and parenthood, as if women act alone in these endeavors, wedding themselves, immaculately conceiving children, and the like. Women’s fiction is often considered a more intimate brand of storytelling that doesn’t tackle the big issues found in men’s fiction.