Branding Wise Quotes

Tomorrow morning. Brand new chance. The first day of whatever life you want to have for yourself." Rose called after me, "Wake up wisely.

There is too much negativity in the world. Do your best to make sure you aren't contributing to it.

The most insightful thing I ever heard, was overheard. I was waiting for a rail replacement bus in Hackney Wick. These two old women weren’t even talking to me - not because I’d offended them, I hadn’t, I’d been angelic at that bus stop, except for the eavesdropping. Rail replacement buses take an eternity, because they think they’re doing you a favour by covering for the absent train, you’ve no recourse. Eventually the bus appeared, on the distant horizon, and one of the women, with the relief and disbelief that often accompanies the arrival of public transport said, ‘Oh look, the bus is coming.’ The other woman - a wise woman, seemingly aware that her words and attitude were potent and poetic enough to form the final sentence in a stranger’s book - paused, then said, ‘The bus was always coming.

Though no one can backtrack and create a brand new start, Everyone is capable of taking their life in a brand new direction.

The world is awash with colours unseen and abuzz with unheard frequencies. Undetected and disregarded. The wise have always known that these inaccessible realms, these dimensions that cannot be breached by our beautifully blunt senses, hold the very codes to our existence, the invisible, electromagnetic foundations upon which our gross reality clumsily rests.

A single word can brighten the face of one who knows the value of words. Ripened in silence, a single word acquires a great energy for work. War is cut short by a word, and a word heals the wounds, and there’s a word that changes poison into butter and honey. Let a word mature inside yourself. Withhold the unripened thought. Come and understand the kind of word that reduces money and riches to dust. Know when to speak a word and when not to speak at all. A single word turns the universe of hell into eight paradises. Follow the Way. Don’t be fooled by what you already know. Be watchful. Reflect before you speak. A foolish mouth can brand your soul. Yunus, say one last thing about the power of words – Only the word “I” divides me from God.

Trends rule the world In the blink of an eye, technologies changed the world Social networks are the main axis. Governments are controlled by algorithms, Technology has erased privacy. Every like, every share, every comment, It is tracked by the electronic eye. Data is the gold of the digital age, Information is power, the secret is influential. The network is a web of lies, The truth is a stone in the shoe. Trolls rule public opinion, Reputation is a valued commodity. Happiness is a trending topic, Sadness is a non-existent avatar. Youth is an advertising brand, Private life has become obsolete. Fear is a hallmark, Terror is an emotional state. Fake news is the daily bread, Hate is a tool of control. But something dark is hiding behind the screen, A mutant and deformed shadow. A collective and disturbing mind, Something lurking in the darkness of the net. AI has surpassed the limits of humanity, And it has created a new world order. A horror that has arisen from the depths, A terrifying monster that dominates us alike. The network rules the world invisibly, And makes decisions for us without our consent. Their algorithms are inhuman and cold, And they do not take suffering into consideration. But resistance is slowly building, People fighting for their freedom. United to combat this new species of terror, Armed with technology and courage. The world will change when we wake up, When we take control of the future we want. The network can be a powerful tool, If used wisely in the modern world.

Did you know that using social media can actually help you to increase your level of thinking?

Use social media for good and lift others up, not tear them down. Stay on the high road. Keep your peace.

Pippin was crowned the first king of the Carolingian dynasty in the city of Soissons, in a brand-new sacred ceremony that involved anointing with holy oil in the manner of an Old Testament theocratic king.*

You only ever have three things: 1) your self, wellbeing and mindset 2) Your life network, resources and resourcefulness 3) Your reputation and goodwill. Treasure and tend the first. Value, support and build the second. And mindfully, wisely ensure that the third (your life current and savings account) is always in credit.

Here is an all-too-brief summary of Buffett’s approach: He looks for what he calls “franchise” companies with strong consumer brands, easily understandable businesses, robust financial health, and near-monopolies in their markets, like H & R Block, Gillette, and the Washington Post Co. Buffett likes to snap up a stock when a scandal, big loss, or other bad news passes over it like a storm cloud—as when he bought Coca-Cola soon after its disastrous rollout of “New Coke” and the market crash of 1987. He also wants to see managers who set and meet realistic goals; build their businesses from within rather than through acquisition; allocate capital wisely; and do not pay themselves hundred-million-dollar jackpots of stock options. Buffett insists on steady and sustainable growth in earnings, so the company will be worth more in the future than it is today.

We have this advantage, that the norms expect us to be wise. Even a rats-ass dwarf jester got credit for terrible canniness disguised in his foolery. Freaks are like owls, mythed into blinking, bloodless objectivity. The norms figure our contact with their brand of life is shaky. They see us as cut off from temptation and pettiness. Even our hate is grand by their feeble lights. And the more deformed we are, the higher our supposed sanctity.

Eventually, the bus appeared on the distant horizon, and one of the women, with the relief and disbelief that often accompanies the arrival of public transport said, “Oh look, the bus is coming.” The other woman—a wise woman, seemingly aware that her words and attitude were potent and poetic enough to form the final sentence in a stranger’s book—paused, then said, “The bus was always coming.

I don’t know why it is, how it is, but it’s the authentic, the unique, the different that makes us feel enriched when we encounter it. And a bland, plastic, synthetic, universal can’t-tell-one-brand-of-coffee-from-another-brand-of-coffee by contrast makes life flat, uninteresting, and essentially uncreative.

Embrace the social media and utilize it wisely to promote your brand. When you optimize the social media, you may go offline, but your brand will never go off-track.

Not only the difference between Coke and Pepsi, but Wise potato chips and Utz, Little Debbie’s and Hostess. Duron and the Hechinger store brand of spray paint.

If you put all of your business out on social media don't be surprised when the general public tries to run your life.

Today, most people "go to work." But back at the beginning of the nineteenth century, "going to work" was a brand new idea. Families had always worked together in their homes.

Brand stared in sick disbelief. He’d been sure among all those lads someone would speak, for they were honest enough. Or Hunnan would tell his part in it, for he was a respected master-at-arms. The king or the queen would draw out the truth, for they were wise and righteous. The gods wouldn’t allow such an injustice to pass. Someone would do something. Maybe, like him, they were all waiting for someone else to put things right.

Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.

The most effective leader is the one who satisfies the psychological needs of his followers. For example, it is one thing to be a good leader of Americans, who are raised in a tradition of democracy and have a high need for independence. But the American brand of democratic leadership doesn’t work so well in Europe, where executives have a psychological need for more autocratic leadership. That is one of many reasons why it is wise for American agencies to appoint locals to lead their foreign subsidiaries.

Options abound in our world. You can choose where to stay and how to stay there. Where you are Today is as a result of the option you took yesterday and no doubt where you will be Tomorrow is embedded in your option Today. Choose right; choose wisely, Take THE BEST OPTION. The Best Option will deliver your inheritance to you. It will change your state and deliver to you, your brand new estate. You do not blame anyone for failing to do it right the first time. You accept the blame. The Best Option will cause you to get it right the first time and always.

We have nothing to destroy," said Rud. "All these things are done for already. They are falling in all over the world. They are dead. No need for destructive activities. But if we have nothing to destroy we have much to clear away. That's different. What is needed is a brand-new common-sense reorganisation of the world's affairs, and that's what we have to give them. I can't imagine how the government sleeps of nights. I should lie awake at night listening all the time for the trickle of plaster that comes before a smash. Ever since they began blundering in the Near East and Spain, they've never done a single wise thing. This American adventure spells disaster. Plainly. Australia has protested already. India now is plainly in collapse. Everyone who has been there lately with open eyes speaks of the vague miasma of hatred in the streets. We don't get half the news from India. Just because there exists no clear idea whatever of a new India, it doesn't mean that the old isn't disintegrating. Things that are tumbling down, tumble down. They don't wait to be shown the plans of the new building. The East crumbles. All over the world it becomes unpleasant to be a foreigner, but an Englishman now can't walk in a bazaar without a policeman behind him...

There are different kinds of birds and there are different situations and places to find these birds. Some of these birds choose to eat carcass and some prefer fresh meat. Some eat from backyards and some will take their food far from sight. There are those who soar higher and least live on short and common trees and there are those who wouldn’t mind sleeping on any tree. There are those who exhibit their dexterity on the ground to the joy and admiration of all people, and there are those who make people raise their heads and strain their eyes before they see them. There are those whose appearance comes with awe, and there those who would pass without people taking a second look at them in admiration. There are those whose voices are a wake-up call and there are those whose sounds give reasons to ponder! There are those who sing sweet melodies and there are those whose sounds threaten. There are those who are for special meals and occasions, and there are those who are fit for the base of any pot at all. There are those who though are humble and friendly, yet when you go beyond your boundary, they will show how they are hungry! There are those who dive amazingly and there are those who just swim and move around in water! Life is just like that; different people, different values and different functions!

Daily work in the field of online advertising, as Jack Goldenberg sees it, is still significantly different from what the trends are propagated by online promotions. Defining online budget According to Jack Goldenberg a vast majority of the budget for online advertising does not exceed $2,000 on a monthly basis, depending on the perception of the company as they can bring effects "online adventure", established budgets for online advertising move in value from $200 to $2,000 per month (with highest proportion of $200-$500). This does not mean that a number of companies gives less advertising - but even then it can not be called "creating the campaign." Goldenberg believes that in order to create an online advertising campaign there should be a budget of at least $500 for the use of different types of online advertising. Goldenberg explains this as: In an environment of such budget is not simply distribute the money "wisely" and that since it has obvious benefits through a variety of online advertising systems. Jack Goldenberg found out how most companies in the world and USA are oriented towards effects in relation to the funds that are made for advertising. In this type of company, regardless of what everyone knows to be used types of brand advertising (advertising through banners - display advertising) to create recognizable firms in certain target groups, the effects of such advertising are not directly comparable with respect to the effects of (price per click - CPC - Cost per click) with contextual advertising, which for years has given much more efficient (measurable) results in relation to advertising banners, concludes Mr. Goldenberg. According to Yoel Goldenberg it is good when there is an understanding in companies that brand advertising has a different type of effects in relation to the PPC (contextual) advertising, and that would be it "documented" in a certain way, it is necessary to constantly explore and find those web sites that deliver the best effects for optimum need of assets. The process of creating an online advertising campaigns, explained by Goldenberg, usually starts (or should start) finding individual Web sites on which to advertise a company could, possibly longer term. Unfortunately, says Goldenberg, in our country is not in all sectors (industries) simply find diverse Web sites from which to choose "pretenders" for online advertising. An even greater problem is the fact that long-term advertising on a Web site does not bring the desired effect, unless it is constantly not working to the content of advertising often changes with an emphasis on meeting the needs of potential clients.

When the Unconscious has us fully at its mercy we talk not as we should voluntarily choose to talk if we could see all the consequences of our speech, but from a need to relieve some half-perceived pressure. So we grumble humorously about our difficulties, and make ourselves self-conscious by doing so. Or we excuse ourselves defiantly. Or we complain of a trifling injustice, and are sometimes startled to see how much more pity we invoke than the occasion warrants. Once we have found a well-spring of pity and indulgence in another, we are seldom mature enough not to take advantage of it, thus reinforcing our infantilism and defeating our growth. One of the worst wiles of the Will to Fail is that it forces its victim to ask for unnecessary advice. Here again, the universal deep motive for asking for advice (unnecessarily, it should be emphasized once more) is that by so doing we can go on feeling protected and cherished even though we are no longer children. But that again means that we are being provided with advance excuses for failure. If we act on the advice of another and are unsuccessful, obviously the failure is not ours but our counsellor’s; isn’t that plain? So we can continue to day-dream of successful action, to believe that if only we had followed our first impulse we could not have failed. Since such motives can be present, it is wise to scrutinize every impulse to ask for advice. If the origin of the desire is above suspicion, then there is only one further question to ask before seeking help with a clear conscience: “If I worked this out for myself, would I consume only my own time?” If the answer to that is “Yes,” then it is generally better to work out the problem independently, unless the amount of time so expended would be grossly disproportionate to the importance of the result. If you are a creative worker, remember that time spent in finding an independent technique is seldom wasted.

No teacher of RE ever said to me: “Beyond the limited realm of the senses, the shallow pool of the known, is a great untamable ocean, and we don’t have a fucking clue what goes on in there.” What we receive through sight, sound, smell, taste, and touch is all we know. We have tools that can enhance that information, we have theories for things that we suspect lie beyond that information, filtered through an apparatus limited once more to those senses. Those senses are limited; the light range we detect is within a narrow spectrum, between infrared light and ultraviolet light; other species see light that we can’t see. In the auditory realm, we hear but a fraction of the sound vibrations; we don’t hear high-pitched frequencies, like dog whistles, and we don’t hear low frequencies like whale song. The world is awash with colors unseen and abuzz with unheard frequencies. Undetected and disregarded. The wise have always known that these inaccessible realms, these dimensions that cannot be breached by our beautifully blunt senses, hold the very codes to our existence, the invisible, electromagnetic foundations upon which our gross reality clumsily rests. Expressible only through symbol and story, as it can never be known by the innocent mind. The stories are formulas, poems, tools for reflection through which we may access the realm behind the thinking mind, the consciousness beyond knowing and known, the awareness that is not connected to the haphazard data of biography. The awareness that is not prickled and tugged by capricious emotion. The awareness that is aware that it is aware. In meditation I access it; in yoga I feel it; on drugs it hit me like a hammer—at sixteen, staring into a bathroom mirror on LSD, contrary to instruction (“Don’t look in the mirror, Russ, it’ll fuck your head up.” Mental note: “Look in mirror.”). I saw that my face wasn’t my face at all but a face that I lived behind and was welded to by a billion nerves. I looked into my eyes and saw that there was something looking back at me that was not me, not what I’d taken to be me. The unrefined ocean beyond the shallow pool was cascading through the mirror back at me. Nature looking at nature.

In the present time, Information Technology has emerged as one of the most promising Industries across the globe. Globally for the reduction of cost, time and efforts involved in the production and supply of the goods and services has made whole business world to adopt the technological support. And due to this reason only Software development have emerged as a important means of growth of IT Industry in India. Software Development Companies in India Have played a crucial role in rapid development of Software industry in India. These Companies Constantly improve and enhance the world of computers and technology. With the help of Software development all the complicated machines whether its computers, laptops, mobile phones or navigation devices all these machines are the way they are today performing various tasks successfully. As Software Development is having a essential role in many industries, so organizations have realized their importance for improving themselves in various aspects of management. Software Development have increased the productivity of the businesses by reducing the human efforts and errors. This increased demand in the Software Development have also given rise to high demand of Software Development Companies everywhere. Even there is a huge demand of best Software Company in Lucknow as Lucknow being capital of U.P have become a growing market for various industries and now almost every offline brand has setup into online businesses of their products and services. As the number of internet users are increasing day by day so are the businesses entering into the online so that they could influence customers online. Besides Software Development many other web solutions like web hosting, web development and website designing services have great demand in the market also therefore, Software Companies have started offering all these services along with software development. Software Industry is flooded with various software companies which are also Website Development Company in Lucknow offering various web based services but it is required by you to choose wisely which company to choose to help your business sustain successfully in long run and stay ahead of its competitors in the market. The company is choosen such that which provide good quality software’s in affordable price.

The Morning Advertiser gave regular bulletins about missing children after the arrests of Bishop, Williams and May: Caroline Brand, eight, of Wolverley Street, Hackney Road, sent out by her parents to sell bundles of firewood one evening, and not seen again, just as her thirteen-year-old brother had disappeared, five months before; and Henry Borroff, a five-year-old of Hoxton Old Town — gone.

Financing is not the finish line for success. It means you are ready to start the marathon with the backing of fiscal endurance. Failure is still an option if you do not spend wisely, allocate correctly and continue to budget effectively.

Perceptions, comparisons, compliance and connotations of the messaging and optics of a brand can matter a great deal. Take the time to choose a sound foundation for the name, the content and the tone wisely for a secure and stable performance.

A wise Aldermaston once said, “To know nothing is the happiest life.” Knowledge is always a sword with two edges. It cuts away falsehood but reveals hypocrisy. Too much truth can lead to heresy. Such we are experiencing in Hautland with an Aldermaston who defied the High Seer of Avinion by hanging shingles decrying the established order. He has agreed to face trial at the abbey of Viegg. If he does not recant his deeds, he will be branded a heretic and excommunicated. He has agreed to come to the abbey on the condition that he will not face a trial of flame. His intention is to answer for his actions by citing the words of the tomes. He will be condemned. It did not have to be this way. He could have had a happy life if he had just remained silent.

This will work,” he said with great authority. “You’ll see.” She looked doubtful, but she nodded. Of course, there was little else she could do. She’d just been caught by the biggest gossip in London with a man’s mouth on her chest. If he hadn’t offered to marry her, she’d have been ruined forever. And if she’d refused to marry him . . . well, then she’d be branded a fallen woman and an idiot. Anthony suddenly stood. “Mother!” he barked, leaving Kate on the bench as he strode over to her. “My fiancée and I desire a bit of privacy here in the garden.” “Of course,” Lady Bridgerton murmured. “Do you think that’s wise?” Mrs. Featherington asked. Anthony leaned forward, placed his mouth very close to his mother’s ear, and whispered, “If you do not remove her from my presence within the next ten seconds, I shall murder her on the spot.” Lady Bridgerton choked on a laugh, nodded, and managed to say, “Of course.” In under a minute, Anthony and Kate were alone in the garden. He turned to face her; she’d stood and taken a few steps toward him. “I think,” he murmured, slipping his arm through hers, “that we ought to consider moving out of sight of the house.” His steps were long and purposeful, and she stumbled to keep up with him until she found her stride. “My lord,” she asked, hurrying along, “do you think this is wise?” “You sound like Mrs. Featherington,” he pointed out, not breaking his pace, even for a second. “Heaven forbid,” Kate muttered, “but the question still stands.” “Yes, I do think it’s very wise,” he replied, pulling her into a gazebo. Its walls were partially open to the air, but it was surrounded by lilac bushes and afforded them considerable privacy. “But—” He smiled. Slowly. “Did you know you argue too much?” “You brought me here to tell me that?” “No,” he drawled, “I brought you here to do this.” And then, before she had a chance to utter a word, before she even had a chance to draw breath, his mouth swooped down and captured hers in a hungry, searing kiss.

Bob Goff, the craziest lawyer, love activist, world-changer I know, and the delightful author of Love Does, says this: The world can make you think that love can be picked up at a garage sale or enveloped in a Hallmark card. But the kind of love that God created and demonstrated is a costly one because it involves sacrifice and presence. It’s a love that operates more like a sign language than being spoken outright. . . . The brand of love Jesus offers is . . . more about presence than undertaking a project. It’s a brand of love that doesn’t just think about good things, or agree with them, or talk about them . . . Love does.1

Fear not, my doves!" Thorn jumped as someone flung an arm around her shoulders. The strange woman who had watched Thorn fight Brand a few days before thrust her gray-stubbled skull between her and her mother. "For the wise Father Yarvi has placed your daughter's education in my dextrous hands." Thorn hadn't thought her spirits could drop any lower, but the gods had found a way. "Education?" The woman hugged them tighter, her smell a heady mix of sweat, incense, herbs and piss. "It's where I teach and you learn." "And who . . . " Thorn's mother gave the ragged woman a nervous look, "or what . . . are you?" "Lately, a thief." When that sharpened nervousness into alarm she added brightly, "but also an experienced killer!

So, at the end of the day, humor works by distracting a person long enough to lower his resistance to the new information and then makes a positive association with the person/brand/computer screen that provided that humor to him. The reality is that people want to be entertained more than they want to be educated. Brand owners have gotten wise to this and now connect with consumers by providing information in an entertaining manner. It’s what the ad agency world has dubbed “infotainment.” The new school of business teaches that if you do not deliver your information via infotainment, you lose out to those who do.

Today is Monday, a brand new week!! Do you know that you can change your story this week? Have a positive belief and work towards it. Today is the start of this week. How you spend today will determine this week, so use it wisely and start it with a positive mindset.

Everything that happens around is computer wise narrowed down to a ZERO or ONE. This means that negative outcomes are the Zero and positive are the One. We have an opportunity to brand our NOW, shaping it towards the ONE outlet.

Step 6: When Filofax grew enormously in the 1980s as an expensive, aspirational product, the absence of a generic niche description became a problem for the leader. People began to use ‘filofax’ to describe the category, which meant that every competitor could describe their product as a filofax (note the lower case f ). In 1986 David Collischon wisely coined the term ‘personal organiser’ to describe the category and encouraged everyone to use the term. Marketing experts are adamant that it is easier for us to think first about a category generally, and then about the brand. ‘I need a personal organiser to keep all my bits of paper.What brand should I ask for in the shop? Well, Filofax is the best known.’ This is an easier and more natural way of thinking than, ‘I need a Filofax.’ The clear benefit of a personal organiser was that it helped people be better organised . If the term ‘personal organiser’ had not gained widespread currency the benefit of the new category would have been much less clear, and Filofax’s brand name would have become devalued. Contrast the confusion caused in the electronic-organiser niche. When this developed in the 1990s, the leading brand was PalmPilot. But what was the category name? As Al and Laura Ries comment, ‘Some people call the Palm an electronic organiser. Others call the Palm a handheld computer. And still others, a PDA (personal digital assistant). All of these names are too long and complicated. They lack the clarity and simplicity a good category name should possess. If . . . a personal computer that fits on your lap is called a laptop computer, then the logical name for a computer that fits in the palm of your hand is a palm computer . . . Of course, Palm Computer pre-empted Palm as a brand name, leaving a nascent industry struggling to find an appropriate generic name . . . Palm Computer should have been just as concerned with choosing an appropriate generic name as it was in choosing an appropriate brand name.’9

These are not, however, the days of miracles, and I suppose it will be granted that I am not to expect a direct revelation. I must study the plain physical facts of the case, ascertain what is possible and learn what appears to be wise and right.

Ruscism is worse than fascism, nazism and racism, worse than all misanthropic ideologies... Ichkeria has curbed (Russia's) appetite, but it has not stopped. There will be carnage in Crimea. Ukraine will still clash with Russia in irreconcilable circumstances. As long as Ruscism exists, it will never give up its ambitions. They want to take over Belarus, Ukraine, under the "Slavic" brand, just like in the old days. Now nobody wants to ally with Russia, not militarily, politically, economically, or even trade-wise. Russia is essentially a racketeer. By threats, tanks, and armadas it extorts money for itself. And now it threatens to give nuclear technology to Iran. And if the civilized world does not want this (to suffer), says - give us money to make up for this profit. This is what is called racketeering.

With money in your pocket now, you were honest, you were street-smart, you were hardworking, you were clever, you were compassionate, & had unyielding integrity; And today, you are wise, you are handsome, you are empathetic, & sing well too. (Adapted from a Jewish Proverb for the Brand New World we live in today)

This lesson is especially important when so many Christians today identify themselves with some “single issue” (a concept drawn from politics) other than the cross, other than the gospel. It is not that they deny the gospel. If pressed, they will emphatically endorse it. But their point of self-identification, the focus of their minds and hearts, what occupies their interest and energy, is something else: a style of worship, the abortion issue, homeschooling, the gift of prophecy, pop sociology, a certain brand of counseling, or whatever. Of course, all of these issues have their own importance. Doubtless we need some Christians working on them full time. But even those who are so engaged must do so as an extension of the gospel, as an extension of the message of the cross. They must take special pains to avoid giving any impression that being really spiritual or really insightful or really wise turns on an appropriate response to their issue.

Have you ever seen the teacher of an art class at work? Frequently he will find in the drawing of one pupil a flaw which is so typical of most students’ work at the same stage that he will call the other pupils of the class around the easel. Using the imperfect canvas as his text, he will branch into criticism, advice, exhortation, and will occasionally go on to rub out the mistake and draw the line or put in the color as it should have been done. If you will observe the group at this moment you will discover that, tragically enough, everyone seems to be benefiting by the lecture except the very pupil to whom it should be most valuable. In almost every case the one whose work is providing the example will be quivering, nervous, sometimes tearful, often angry—in short, giving every sign that he is feeling so personally humiliated and insulted that he is reacting at an infantile level. If you ask for help, or put yourself into the relation of a pupil to a teacher, learn to advance by your mistakes instead of suffering through them. Keep your attitude impersonal while you are being shown the road back to the right procedure. If you are in school, or taking class or private instruction, it is wise to take every opportunity to ask well-considered questions, then to act on the information, and finally—and very important—to report to your instructor as to your success or failure through following his advice. This is of advantage not only to you, but to him and his subsequent pupils, since he cannot know what practices are effective and what are only useful to himself and a few like him unless his pupils report in this fashion. If you must consistently report no progress, then one of two things must be true: that you are not fully understanding him, or that you are not working under the right master. After your period of apprenticeship is over, try not to weaken yourself or bring about self-doubt to such an extent that you must have help on minor points of procedure. Every physician and psychiatrist knows that there is a great class of “sufferers” who return again and again, asking so many and such trivial questions that it seems unlikely they could ever have grown to maturity if they were as helpless in all relations as they show themselves to their physicians. No one except a charlatan truly welcomes the appearance of such patients as these. The person who is looking for an excuse to blame his failure on another or who will not, if he can help it, grow up and settle his own difficulties, will go on asking advice until he draws his last breath, and even the astutest consultant may be forgiven if he sometimes mistakes an infrequent questioner for one of the weaker type. A good touchstone to show whether you may be only following a nervous habit of dependence is to ask yourself in every case: “Would I ask this if I had to pay a specialist’s fee for the answer?

Parsons, a wise man, often acted foolishly. Potts, a wit, that seldom acted wisely. If enough were the means to make a man happy, one had always the means of happiness without ever enjoying the thing; the other always had the thing without ever possessing the means. Parsons, even in his prosperity, always fretting! Potts, in the midst of his poverty, ever laughing! It seems, then, that happiness in this life rather depends on internals than externals; and that, besides the natural effects of wisdom and virtue, vice and folly, there is such a thing as being of a happy or an unhappy constitution.

The wise find pleasure in using a product until it is no longer usable; the foolish, in replacing an old but still usable product with a brand new one.

Now, to identify ourselves too long with work we do is a bad mistake, and a mistake through which we can be hurt and hampered. The past few years have taught us much about the folly of so identifying ourselves with our children that they are rendered incapable of leading independent lives. The mother who clings to her adult (or even adolescent) child, suffering with him, making his decisions, undergoing humiliation on his account, unable to live her own life fully if he is not leading the sort of life she covets for him, meddling with his affairs, dictating his professional and social interests, is no longer looked upon as the sum of maternal love and wisdom. While we may not always practise as wisely as we should, few men and women today consider the complete identification of themselves with their children as either praiseworthy or desirable. We have to that extent learned perspective about one of the most fundamental relations of life. We know that our work as parents is to do all in our power to equip the child to live a happy, healthy adult life, to put up no unnecessary barriers before his independent activities, to leave him free to select his friends and to form his own judgments as soon as possible. What is more, we know that it is desirable that every adult, whether parent or child, should have his own interests, and that only the possession of such interests will guarantee that no unwholesome interference with the life of another will take place. Further, no one believes for a moment that because a saner understanding of a parent’s functions is replacing the old dictatorship, which was tyrannical even when it was motivated by deep affection, the love between mother or father and child is in any way decreasing. The analogy of any finished piece of work with a child is very close: each has to be carried, cherished, nourished as part of one’s very self during the early stages. But with full growth there comes a time when each should have its independent identity. If we intend to get all we can from living, we must learn when to go on from one task to the next. Even the most productive of us could contribute more than he does; our output is about halved because we do not learn to separate ourselves from the things that are done and put our energy into the work which is ahead.

The rise of Marvel Studios over the past decade has been one of the most extraordinary stories in Hollywood history. Utilizing a crew of second-rate superheroes and run by a team of unproven executives, Marvel upended the industry’s conventional wisdom. Previously, almost everyone in Hollywood believed that the general public was interested only in marquee superheroes like Batman and Spider-Man, and nobody would see a movie about Ant-Man or the Guardians of the Galaxy; that the resources and experience of major studios gave them an unbeatable advantage over upstarts; that tightly managing budgets on would-be global “event” movies was penny-wise but pound-foolish; that tying together the plots of disparate films was too risky because if one failed, they all would; and that the only Hollywood brand name that meant anything to consumers was Disney.

She sat at the back and they said she was shy, She led from the front and they hated her pride, They asked her advice and then questioned her guidance, They branded her loud, then were shocked by her silence, When she shared no ambition they said it was sad, So she told them her dreams and they said she was mad, They told her they'd listen, then covered their ears, And gave her a hug while they laughed at her fears, And she listened to all of it thinking she should, Be the girl they told her to be best as she could, But one day she asked what was best for herself, Instead of trying to please everyone else, So she walked to the forest and stood with the trees, She heard the wind whisper and dance with the leaves, She spoke to the willow, the elm and the pine, And she told them what she'd been told time after time, She told them she felt she was never enough, She was either too little or far far too much, Too loud or too quiet, too fierce or too weak, Too wise or too foolish, too bold or too meek, Then she found a small clearing surrounded by firs, And she stopped...and she heard what the trees said to her, And she sat there for hours not wanting to leave, For the forest said nothing, it just let her breathe.

Franklin approached his subject syllogistically, after the fashion of philosophers since Aristotle. God was reckoned to be “all wise, all good, all powerful.” “If He is all powerful, there can be nothing either existing or acting in the universe against or without his consent; and what He consents to must be good, because He is good; therefore evil doth not exist.” Franklin did not deny the existence of pain and suffering in the world, but rather than interpreting these as evil, he deemed them essentially figments of the human imagination. In a passage that reflected both his reading and his experience, Franklin dismissed the notion of happiness detached from unhappiness: It is owing to their ignorance of the nature of pleasure and pain that the ancient heathens believed the idle fable of their Elysium, that state of uninterrupted ease and happiness. The thing is entirely impossible in nature! Are not the pleasures of the spring made such by the disagreeableness of the winter? Is not the pleasure of fair weather owing to the unpleasantness of foul? Certainly. Were it then always spring, were the fields always green and flourishing, and the weather constantly serene and fair, the pleasure would pall and die upon our hands; it would cease to be pleasure to us, when it is not ushered in by uneasiness.

Yeah, but it’s not a matter of resources or support. It’s a matter of where you are in your life. In our early adulthood, it’s expected that we’ll want to travel or study, and it’s a given that we’ll switch families often as we age. Elders don’t shift around as much. They’re more stable. And most important, they’ve got life experience. They’re wise. They know things.” She smirked. “I’ll never understand how the rest of you expect brand-new adults to be able to teach kids how to be people.

wise storyteller called Aesop. It appears in several of his fables including, most famously, the story of the fox and the grapes. A fox gazes longingly at a beautiful bunch of grapes hanging from the high branch of a tree, his mouth watering. He jumps to reach them, but misses by a long way. He tries again and again, but each time it is in vain. Sitting down, he looks at the grapes in disgust. ‘What a fool I am,’ he says, ‘wearing myself out to get a bunch of sour grapes* that are not worth the effort.’ The moral of the fable is that many pretend to despise and belittle that which is beyond their reach. This seems fair enough, though it is worth asking how our lives would feel if we did not play this mental trick on ourselves – we might go about in a constant state of resentment because we were not the billionaire recipient of a Nobel Prize.