Branded Shoes Quotes

There will be other lives. There will be other lives for nervous boys with sweaty palms, for bittersweet fumblings in the backseats of cars, for caps and gowns in royal blue and crimson, for mothers clasping pretty pearl necklaces around daughters' unlined necks, for your full name read aloud in an auditorium, for brand-new suitcases transporting you to strange new people in strange new lands. And there will be other lives for unpaid debts, for one-night stands, for Prague and Paris, for painful shoes with pointy toes, for indecision and revisions. And there will be other lives for fathers walking daughters down aisles. And there will be other lives for sweet babies with skin like milk. And there will be other lives for a man you don't recognize, for a face in a mirror that is no longer yours, for the funerals of intimates, for shrinking, for teeth that fall out, for hair on your chin, for forgetting everything. Everything. Oh, there are so many lives. How we wish we could live them concurrently instead of one by one by one. We could select the best pieces of each, stringing them together like a strand of pearls. But that's not how it works. A human's life is a beautiful mess.

Ribbons! Long ones, short ones, ones for every mood." He does a little dance to the singsong rhythm. "Thin ones, thick ones, and ones to tie your shoes!

In the end, all we have to do is to be in the shoes of our audience and our product will hardly fail.

You were tossed away like a pair of beautiful, brand new shoes that did not quite fit.

Do you think we enjoy hearing about your brand-new million-dollar home when we can barely afford to eat Kraft Dinner sandwiches in our own grimy little shoe boxes and we're pushing thirty? A home you won in a genetic lottery, I might add, sheerly by dint of your having been born at the right time in history? You'd last about ten minutes if you were my age these days.

Trends rule the world In the blink of an eye, technologies changed the world Social networks are the main axis. Governments are controlled by algorithms, Technology has erased privacy. Every like, every share, every comment, It is tracked by the electronic eye. Data is the gold of the digital age, Information is power, the secret is influential. The network is a web of lies, The truth is a stone in the shoe. Trolls rule public opinion, Reputation is a valued commodity. Happiness is a trending topic, Sadness is a non-existent avatar. Youth is an advertising brand, Private life has become obsolete. Fear is a hallmark, Terror is an emotional state. Fake news is the daily bread, Hate is a tool of control. But something dark is hiding behind the screen, A mutant and deformed shadow. A collective and disturbing mind, Something lurking in the darkness of the net. AI has surpassed the limits of humanity, And it has created a new world order. A horror that has arisen from the depths, A terrifying monster that dominates us alike. The network rules the world invisibly, And makes decisions for us without our consent. Their algorithms are inhuman and cold, And they do not take suffering into consideration. But resistance is slowly building, People fighting for their freedom. United to combat this new species of terror, Armed with technology and courage. The world will change when we wake up, When we take control of the future we want. The network can be a powerful tool, If used wisely in the modern world.

BUYING A PAIR OF shoes is one of the most optimistic acts I know, next to falling in love. I like nothing better than to see an old man wearing a brand new pair of brogues or cap-toed oxfords, preferably jaunty orange-brown, unscuffed, heels unworn. We want to be here tomorrow, but buying new shoes, like falling in love, says I plan on being here tomorrow.

Name brands were utterly overrated. Except when it came to clothes. Or shoes. Or bacon.

Leo almost jumped out of his tool belt. He turned...and mentally kicked himself. He just had to invoke Adidas, the goddess of off-brand shoes.

What actually happened was something absurdly simple and unspectacular: I stopped thinking. [...] Reason and imagination and all mental chatter died down. For once, words really failed me. Past and future dropped away. I forgot who and what I was, my name, manhood, animalhood, all that could be called mine. It was as if I had been born that instant, brand new, mindless, innocent of all memories. There existed only the Now, that present moment and what was clearly given in it. To look was enough. And what I found was khaki trouserlegs terminating downwards in a pair of brown shoes, khaki sleeves terminating sideways in a pair of pink hands, and a khaki shirtfront terminating upwards in—absolutely nothing whatever! Certainly not in a head. It took me no time at all to notice that this nothing, this hole where a head should have been was no ordinary vacancy, no mere nothing. On the contrary, it was very much occupied. It was a vast emptiness vastly filled, a nothing that found room for everything—room for grass, trees, shadowy distant hills, and far above them snowpeaks like a row of angular clouds riding the blue sky. I had lost a head and gained a world.

Past the flannel plains and blacktop graphs and skylines of canted rust, and past the tobacco-brown river overhung with weeping trees and coins of sunlight through them on the water downriver, to the place beyond the windbreak, where untilled fields simmer shrilly in the A.M. heat: shattercane, lamb's-quarter, cutgrass, sawbrier, nutgrass, jimsonweed, wild mint, dandelion, foxtail, muscadine, spinecabbage, goldenrod, creeping charlie, butter-print, nightshade, ragweed, wild oat, vetch, butcher grass, invaginate volunteer beans, all heads gently nodding in a morning breeze like a mother's soft hand on your cheek. An arrow of starlings fired from the windbreak's thatch. The glitter of dew that stays where it is and steams all day. A sunflower, four more, one bowed, and horses in the distance standing rigid and still as toys. All nodding. Electric sounds of insects at their business. Ale-colored sunshine and pale sky and whorls of cirrus so high they cast no shadow. Insects all business all the time. Quartz and chert and schist and chondrite iron scabs in granite. Very old land. Look around you. The horizon trembling, shapeless. We are all of us brothers. Some crows come overhead then, three or four, not a murder, on the wing, silent with intent, corn-bound for the pasture's wire beyond which one horse smells at the other's behind, the lead horse's tail obligingly lifted. Your shoes' brand incised in the dew. An alfalfa breeze. Socks' burrs. Dry scratching inside a culvert. Rusted wire and tilted posts more a symbol of restraint than a fence per se. NO HUNTING. The shush of the interstate off past the windbreak. The pasture's crows standing at angles, turning up patties to get at the worms underneath, the shapes of the worms incised in the overturned dung and baked by the sun all day until hardened, there to stay, tiny vacant lines in rows and inset curls that do not close because head never quite touches tail. Read these.

I’ve asked myself that a thousand times over and I’m no closer to an answer now than I was when it began. I think that’s why I always loved movies so much. In a movie, everything has to make sense. The characters always have to have motivation. Good, solid motivation for everything they do. They can’t be a dickhead without reason. If someone turns on a character, they have to have a hardcore, believable reason for it. Unfortunately, in real life you don’t. People turn on each other for anything from catching a constipated look on your face when you had gas and thinking it was directed at them, to not liking the brand of shoes you’re wearing. People are sick. (Aiden)

When I was a boy in the midwest I used to go out and look at the stars at night and wonder about them. I guess every boy does that. When I wasn't looking at the stars, I was running in the my old or my brand-new tennis shoes, on my way to swing in a tree, swim in a lake, or delve in the town library to read about dinosaurs or time machines. I guess every boy has done that, too. This is a book about those stars and those tennis shoes. Mainly about the stars, beacuse that is the way I grew up, getting more and more involved with rockets and space as I moved toward my twelfth, thirteenth, and fourteenth years. Not that I have forgotten the tennis shoes and their powerful magic, as you will see in the last story here, which I have included not because it concerns the future, but because it gives you some sort of idea of the kind of boy I was when I was looking at the stars and thinking of the years ahead. Nor have I forgetten the dinosaurs that all boys love; they are here, too, along with a machine that travels back in time to step on a butterfly. This is a book then by a boy who grew up in a small illinois town and lived to see the space age arrive, as he hoped and dreamt it would. I dedicate these stories to all boys who wonder about the past, run swiftly in the present, and have high hopes for our future. The stars are yours, if you have the head, the hands, and the heart for them.

Maybe the Truth of the Meaning of Life, Ancient and Arcane Knowledge of the Great Unknowable Universe is handed down only to persons presenting with the correct brand-name footwear. If you turn up wearing Shoe City knock-offs, you don't get to pass Go and collect Infinite Enlightenment.

set off a marketing frenzy, during which the heroine’s name was bestowed upon a hat, several shoe designs, candy, toothpaste, soap, a brand of sausage, and even a town in Florida.

Beneath the shoes lay Loreda’s brand-new library card and The Hidden Staircase. Loreda looked up. “You went back? In the rain?” “Mrs. Quisdorf picked that book out for you. That card, though, that’s the real gift. It can take you anywhere, Loreda.

Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone.

To feel everything in every way; to be able to think with the emotions and feel with the mind; not to desire much except with the imagination; to suffer with haughtiness; to see clearly so as to write accurately; to know oneself through diplomacy and dissimulation; to become naturalized as a different person, with all the necessary documents; in short, to use all sensations but only on the inside, peeling them all down to God and then wrapping everything up again and putting it back in the shop window like the sales assistant I can see from here with the small tins of a new brand of shoe polish.

Here is a postcard from the other side: fame, luxury items and glamour are not real and cannot solve you, whether it’s a pair of shoes, a stream of orgies, a movie career or global adulation. They are just passing clouds of imaginary pleasure.

Philippe took his character study very seriously, including the physicality. Trump looms and lurks on a debate stage, so Philippe did too, always hanging out on the edge of my peripheral vision. He wore a suit like Trump’s (a little baggy), a tie like Trump’s (way too long), and actual Trump-brand cuff links and a Trump-brand watch he found on eBay. He wore three-and-a-half-inch shoe heighteners, flailed his arms like Trump, shrugged and mugged like Trump. I didn’t know whether to applaud or fire him.

Your everyday supermarket now carries roughly 40,000 items - twice as many as a decade ago. There are so many products, so many brands and sub-species of those brands, that no consumer is safe from the bombardment of choice overload. A huge variety of product offering doesn't aid consumers. It is insanity. From the vast array of athletic shoes to bagels to portable CD players to bottled water, there quickly becomes a point at which mega-choices, like mega-information, do not serve the consumer; they abuse him.

As for workout clothes, Bowerman told readers that proper clothing “may help the spirit,” but added that people shouldn’t get hung up on brands. Maybe

No shoes, no matter what the price or the brand, will cure foot problems. At best (and worst), they camouflage the dysfunction. A hidden problem only gets worse over time.

You can be dressed to the nines and have it all going on, but if you don’t have shoes to support your look, they can be your undoing. Your shoes should be appropriate, clean, polished, and maintained if you want to make a great impression and fortify your credibility. If your shoes are scuffed, dirty, or worn, clients may wonder what other details you’ve neglected to attend to.

My brain is built of paths and slides and ladders and lasers and i have invited all of you to enter its pavilion. my brain, as you enter, will smell of tangerines and brand-new running shoes.

What if we promoted, like, Adidas shoes?” Percy wondered. “Would that make Nike mad enough to show up?” Leo smiled nervously. Maybe he and Percy did share something else—a stupid sense of humor. “Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!” Hazel rolled her eyes. “You’re both impossible.” Behind Leo, a thunderous voice shook the ruins: “YOU WILL DIE NOW!” Leo almost jumped out of his tool belt. He turned...and mentally kicked himself. He just had to invoke Adidas, the goddess of off-brand shoes.

As he was putting his books in his locker one day, a white male student pointed at Izaiah’s brand-new Air Jordans and said, “Those are some real nigger shoes.” What was most disturbing about this incident was that it wasn’t an aberration but a regular occurrence.

I drummed my fingers on the steering wheel as I looked around the empty lot. I wavered on getting out when a giant lightning bolt painted a jagged streak across the rainy lavender-gray sky. Minutes passed and still he didn’t come out of the Three Hundreds’ building. Damn it. Before I could talk myself out of it, I jumped out of the car, cursing at myself for not carrying an umbrella for about the billionth time and for not having waterproof shoes, and ran through the parking lot, straight through the double doors. As I stomped my feet on the mat, I looked around the lobby for the big guy. A woman behind the front desk raised her eyebrows at me curiously. “Can I help you with something?” she asked. “Have you seen Aiden?” “Aiden?” Were there really that many Aidens? “Graves.” “Can I ask what you need him for?” I bit the inside of my cheek and smiled at the woman who didn’t know me and, therefore, didn’t have an idea that I knew Aiden. “I’m here to pick him up.” It was obvious she didn’t know what to make of me. I didn’t exactly look like pro-football player girlfriend material in that moment, much less anything else. I’d opted not to put on any makeup since I hadn’t planned on leaving the house. Or real pants. Or even a shirt with the sleeves intact. I had cut-off shorts and a baggy T-shirt with sleeves that I’d taken scissors to. Plus the rain outside hadn’t done my hair any justice. It looked like a cloud of teal. Then there was the whole we-don’t-look-anything-alike thing going on, so there was no way we could pass as siblings. Just as I opened my mouth, the doors that connected the front area with the rest of the training facility swung open. The man I was looking for came out with his bag over his shoulder, imposing, massive, and sweaty. Definitely surly too, which really only meant he looked the way he always did. I couldn’t help but crack a little smile at his grumpiness. “Ready?” He did his form of a nod, a tip of his chin. I could feel the receptionist’s eyes on us as he approached, but I was too busy taking in Grumpy Pants to bother looking at anyone else. Those brown eyes shifted to me for a second, and that time, I smirked uncontrollably. He glared down at me. “What are you smiling at?” I shrugged my shoulders and shook my head, trying to give him an innocent look. “Oh, nothing, sunshine.” He mouthed ‘sunshine’ as his gaze strayed to the ceiling. We ran out of the building side by side toward my car. Throwing the doors open, I pretty much jumped inside and shivered, turning the car and the heater on. Aiden slid in a lot more gracefully than I had, wet but not nearly as soaked. He eyed me as he buckled in, and I slanted him a look. “What?” With a shake of his head, he unzipped his duffel, which was sitting on his lap, and pulled out that infamous off-black hoodie he always wore. Then he held it out. All I could do was stare at it for a second. His beloved, no-name brand, extra-extra-large hoodie. He was offering it to me. When I first started working for Aiden, I remembered him specifically giving me instructions on how he wanted it washed and dried. On gentle and hung to dry. He loved that thing. He could own a thousand just like it, but he didn’t. He had one black hoodie that he wore all the time and a blue one he occasionally donned. “For me?” I asked like an idiot. He shook it, rolling his eyes. “Yes for you. Put it on before you get sick. I would rather not have to take care of you if you get pneumonia.” Yeah, I was going to ignore his put-out tone and focus on the ‘rather not’ as I took it from him and slipped it on without another word. His hoodie was like holding a gold medal in my hands. Like being given something cherished, a family relic. Aiden’s precious.

Like our other needs, meaning is an inherent expectation. Its denial has dire consequences. Far from a purely psychological need, our hormonees and nervous systems clock its presence or absence. As a medical study in 2020 found, the "presence [of] and search for meaning in life are important for health and well-being." Simply put, the more meaningful you find your life, the better your measures of mental and physical health are likely to be. It is itself a sign of the times that we even need such studies to confirm what our experience of life teaches. When do you feel happier, more fulfilled, more viscerally at ease: when you extend yourself to help and connect with others, or when you are focused on burnishing the importance of your little egoic self? We all know the answer, and yet somehow what we know doesn't always carry the day. Corporations are ingenious at exploiting people's needs without actually meeting them. Naomi Klein, in her book No Logo, made vividly clear how big business began in the 1980s to home in on people's natural desire to belong to something larger than themselves. Brand-aware companies such as Nike, Lululemon, and the Body Shop are marketing much more than products: they sell meaning, identification, and an almost religious sense of belonging through association with their brand. "That pressuposes a kind of emptiness and yearning in people," I suggested when I interviewed the prolific author and activist. "Yes," Klein replied. "They tap into a longing and a need for belonging, and they do it by exploiting the insight that just selling running shoes isn't enough. We humans want to be part of a transcendent project.

What if we promoted, like, Adidas shoes?’ Percy wondered. ‘Would that make Nike mad enough to show up?’ Leo smiled nervously. Maybe he and Percy did share something else – a stupid sense of humour. ‘Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!’ Hazel rolled her eyes. ‘You’re both impossible.’ Behind Leo, a thunderous voice shook the ruins: ‘YOU WILL DIE NOW!’ Leo almost jumped out of his tool belt. He turned … and mentally kicked himself. He just had to invoke Adidas, the goddess of off-brand shoes. Towering over him in a golden chariot, with a spear aimed at his heart, was the goddess Nike.

It was raining and I had to walk on the grass. I’ve got mud all over my shoes. They’re brand-new, too.” “I’ll carry you across the grass on the return trip, if you like,” Colby offered with twinkling eyes. “It would have to be over one shoulder, of course,” he added with a wry glance at his artificial arm. She frowned at the bitterness in his tone. He was a little fuzzy because she needed glasses to see at distances. “Listen, nobody in her right mind would ever take you for a cripple,” she said gently and with a warm smile. She laid a hand on his sleeve. “Anyway,” she added with a wicked grin, “I’ve already given the news media enough to gossip about just recently. I don’t need any more complications in my life. I’ve only just gotten rid of one big one.” Colby studied her with an amused smile. She was the only woman he’d ever known that he genuinely liked. He was about to speak when he happened to glance over her shoulder at a man approaching them. “About that big complication, Cecily?” “What about it?” she asked. “I’d say it’s just reappeared with a vengeance. No, don’t turn around,” he said, suddenly jerking her close to him with the artificial arm that looked so real, a souvenir of one of his foreign assignments. “Just keep looking at me and pretend to be fascinated with my nose, and we’ll give him something to think about.” She laughed in spite of the racing pulse that always accompanied Tate’s appearances in her life. She studied Colby’s lean, scarred face. He wasn’t anybody’s idea of a pinup, but he had style and guts and if it hadn’t been for Tate, she would have found him very attractive. “Your nose has been broken twice, I see,” she told Colby. “Three times, but who’s counting?” He lifted his eyes and his eyebrows at someone behind her. “Well, hi, Tate! I didn’t expect to see you here tonight.” “Obviously,” came a deep, gruff voice that cut like a knife. Colby loosened his grip on Cecily and moved back a little. “I thought you weren’t coming,” he said. Tate moved into Cecily’s line of view, half a head taller than Colby Lane. He was wearing evening clothes, like the other men present, but he had an elegance that made him stand apart. She never tired of gazing into his large black eyes which were deep-set in a dark, handsome face with a straight nose, and a wide, narrow, sexy mouth and faintly cleft chin. He was the most beautiful man. He looked as if all he needed was a breastplate and feathers in his hair to bring back the heyday of the Lakota warrior in the nineteenth century. Cecily remembered him that way from the ceremonial gatherings at Wapiti Ridge, and the image stuck stubbornly in her mind. “Audrey likes to rub elbows with the rich and famous,” Tate returned. His dark eyes met Cecily’s fierce green ones. “I see you’re still in Holden’s good graces. Has he bought you a ring yet?” “What’s the matter with you, Tate?” Cecily asked with a cold smile. “Feeling…crabby?” His eyes smoldered as he glared at her. “What did you give Holden to get that job at the museum?” he asked with pure malice. Anger at the vicious insinuation caused her to draw back her hand holding the half-full coffee cup, and Colby caught her wrist smoothly before she could sling the contents at the man towering over her. Tate ignored Colby. “Don’t make that mistake again,” he said in a voice so quiet it was barely audible. He looked as if all his latent hostilities were waiting for an excuse to turn on her. “If you throw that cup at me, so help me, I’ll carry you over and put you down in the punch bowl!” “You and the CIA, maybe!” Cecily hissed. “Go ahead and try…!” Tate actually took a step toward her just as Colby managed to get between them. “Now, now,” he cautioned. Cecily wasn’t backing down an inch. Neither was Tate.

So identified has the State become in the public mind with the provision of these services that an attack on State financing appears to many people as an attack on the service itself. Thus if one maintains that the State should not supply court services, and that private enterprise on the market could supply such service more efficiently as well as more morally, people tend to think of this as denying the importance of courts themselves. The libertarian who wants to replace government by private enterprises in the above areas is thus treated in the same way as he would be if the government had, for various reasons, been supplying shoes as a tax-financed monopoly from time immemorial. If the government and only the government had had a monopoly of the shoe manufacturing and retailing business, how would most of the public treat the libertarian who now came along to advocate that the government get out of the shoe business and throw it open to private enterprise? He would undoubtedly be treated as follows: people would cry, “How could you? You are opposed to the public, and to poor people, wearing shoes! And who would supply shoes to the public if the government got out of the business? Tell us that! Be constructive! It’s easy to be negative and smart-alecky about government; but tell us who would supply shoes? Which people? How many shoe stores would be available in each city and town? How would the shoe firms be capitalized? How many brands would there be? What material would they use? What lasts? What would be the pricing arrangements for shoes? Wouldn’t regulation of the shoe industry be needed to see to it that the product is sound? And who would supply the poor with shoes? Suppose a poor person didn’t have the money to buy a pair?” These questions, ridiculous as they seem to be and are with regard to the shoe business, are just as absurd when applied to the libertarian who advocates a free market in fire, police, postal service, or any other government operation. The point is that the advocate of a free market in anything cannot provide a “constructive” blueprint of such a market in advance. The essence and the glory of the free market is that individual firms and businesses, competing on the market, provide an ever-changing orchestration of efficient and progressive goods and services: continually improving products and markets, advancing technology, cutting costs, and meeting changing consumer demands as swiftly and as efficiently as possible.

A drunk [once] said to me, "Drugs and alcohol are not our problem, reality is our problem; drugs and alcohol are our solution to that problem." [...] Aren't we all, in one way or another, trying to find a solution to the problem of reality? If I get this job, this girl, this guy, these shoes. If I pass this exam, eat this pizza, drink this booze, go on this holiday. [...] Isn't there always some kind of condition to contentment? Isn't it always placed in the future, wrapped up in some object, either physical or ideological?

Caligula: a byword for murder, torture, madness, excess. Caligula: the villainous tyrant against whom all other villainous tyrants were measured. Caligula: who had a worse branding problem than the Edsel, the Hindenburg and the Chicago Black Sox put together. Grover shuddered. "I've always hated that name. What does it mean anyway? Satyr Killer? Blood Drinker? "Booties," I said. Joshua's shaggy olive hair stood straight up, which Meg seemed to find fascinating. "Booties?" Joshua glanced around the Cistern, perhaps wondering if he'd missed the joke. No one was laughing. "Yes." I could still remember how cute little Caligula had looked in his miniature legionnaire's outfit when he accompanied his father, Germanicus, on military campaigns. Why were sociopaths always so adorable as children? "His father's soldiers gave Caligula the nickname when he was a child," I said. "He wore teeny-weeny legionnaire's boots, caligae, and they thought that was hysterical. So they called him Caligula - Little Boots, or Baby Shoes, or Booties. Pick your translation.

It starts with what customers first see when they visit our Web site. In the United States, we offer free shipping both ways to make the transaction as easy as possible and risk-free for our customers. A lot of customers will order five different pairs of shoes, try them on with five different outfits in the comfort of their living rooms, and then send back the ones that don’t fit or they simply don’t like—free of charge. The additional shipping costs are expensive for us, but we really view those costs as a marketing expense. We also offer a 365-day return policy for people who have trouble committing or making up their minds. At most Web sites, the contact information is usually buried at least five links deep and even when you find it, it’s a form or e-mail address that you can only contact once. We take the exact opposite approach. We put our phone number (1-800-927-7671) at the top of every single page of our Web site, because we actually want to talk to our customers. And we staff our call center 24/7. I personally think it’s kind of funny when I attend marketing or branding conferences and

As we were chatting in the back room, her gaze suddenly fell on the ballet flats I was wearing. "Oh, those shoes are from that shop in Omotesando, aren't they? I like that place too. I have some boots from there." In the back room she speaks in a languid drawl, the end of her words slightly drawn out. I bought these flats after checking the brand name of the shoes she wears for work while she was in the toilet. "Oh really? Wait, do you mean those dark blue ones you wore to the shop before? Those were cute!" I answered, copying Sugawara's speech pattern but using a slightly more adult tone.

..:A brand new pair of shoes feels bit tight. We have to constantly use them in order to loose them up and mold them according to our feet. When we firtst start to take baby steps to greatness, it will feel weird, ackward and funny. It might feel uncomfortable at first but if you stick to it and decipline yourself, with time, you'll not be the same. You'll be a brand new and better person. But you have to stay committed and be decipline. You have to be willing to change, and pay the price. You have got to stay possitive even in the midst of adversiry. Commit yourself to whatever you decide to do and don't quit. And in no time, you'll be where you want to be and be who you want to be:..

I want to say something else about desire. I really do not know what it is. I experience something which, sometimes, if I pull it apart, I cannot make reason of. The word seems to me to fall apart under the pull and drag of its commodified shapes, under the weight of our artifice and our conceit. It is sometimes impossible to tell what is real from what is manufactured. We live in a world filled with commodified images of desire. Desire clings to widgets, chairs, fridges, cars, perfumes, shoes, jackets, golf clubs, basketballs, telephones, water, soap powder, houses, neighbourhoods. Even god. It clings to an endless list of objects. It clings to the face of television sets and movie screens. It is glaciered in assigned objects, it is petrified in repetitive cliched gestures. Their repetition is tedious, the look and sound of them tedious. We become the repetition despite our best efforts. We become numb. And though against the impressive strength of this I can't hope to say all that desire might be, I wanted to talk about it not as it is sold to us but as one collects it, piece by piece, proceeding through a life. I wanted to say that life, if we are lucky, is a collection of aesthetic experiences as it is a collection of pratical experiences, which may be one and the same sometimes, and which if we are lucky we make a sense of. Making sense may be what desire is. Or, putting the senses back together.

The sharpie uniform is perhaps the most unlikely fashion statement you will ever see, a Frankenstein’s monster of baby-doll plucked eyebrows, skinhead-meets-mullet hair, 1970s fat ties and just a hint of bovver boy. Clothes worn too tight and too small. Kerry had prepared a shopping list: • bluebird earrings • three-inch Mary Jane corkie platform shoes • treads (shoes made using recycled tyres for the sole with suede thonging for the upper) • Lee canvas jeans • beachcombers • short white bobby socks • ribbed tights • a short, flared, preferably panelled skirt • satin baggies • a striped Golden Breed t-shirt or a KrestKnit polo shirt • a tight coral necklace from the surf shop • a Conti brand striped cardigan • blue metallic eye shadow from a small pot or a crayon

It's hard to form a lasting connection when your permanent address is an eight-inch mailbox in the UPS store. Still,as I inch my way closer, I can't help the way my breath hitches, the way my insides thrum and swirl. And when he turns,flashing me that slow, languorous smile that's about to make him world famous,his eyes meeting mine when he says, "Hey,Daire-Happy Sweet Sixteen," I can't help but think of the millions of girls who would do just about anything to stand in my pointy blue babouches. I return the smile, flick a little wave of my hand, then bury it in the side pocket of the olive-green army jacket I always wear. Pretending not to notice the way his gaze roams over me, straying from my waist-length brown hair peeking out from my scarf, to the tie-dyed tank top that clings under my jacket,to the skinny dark denim jeans,all the way down to the brand-new slippers I wear on my feet. "Nice." He places his foot beside mine, providing me with a view of the his-and-hers version of the very same shoe. Laughing when he adds, "Maybe we can start a trend when we head back to the States.What do you think?" We. There is no we. I know it.He knows it.And it bugs me that he tries to pretend otherwise. The cameras stopped rolling hours ago, and yet here he is,still playing a role. Acting as though our brief, on-location hookup means something more. Acting like we won't really end long before our passports are stamped RETURN. And that's all it takes for those annoyingly soft girly feelings to vanish as quickly as a flame in the rain. Allowing the Daire I know,the Daire I've honed myself to be, to stand in her palce. "Doubtful." I smirk,kicking his shoe with mine.A little harder then necessary, but then again,he deserves it for thinking I'm lame enough to fall for his act. "So,what do you say-food? I'm dying for one of those beef brochettes,maybe even a sausage one too.Oh-and some fries would be good!" I make for the food stalls,but Vane has another idea. His hand reaches for mine,fingers entwining until they're laced nice and tight. "In a minute," he says,pulling me so close my hip bumps against his. "I thought we might do something special-in honor of your birthday and all.What do you think about matching tattoos?" I gape.Surely he's joking. "Yeah,you know,mehndi. Nothing permanent.Still,I thought it could be kinda cool." He arcs his left brow in his trademark Vane Wick wau,and I have to fight not to frown in return. Nothing permanent. That's my theme song-my mission statement,if you will. Still,mehndi's not quite the same as a press-on. It has its own life span. One that will linger long after Vane's studio-financed, private jet lifts him high into the sky and right out of my life. Though I don't mention any of that, instead I just say, "You know the director will kill you if you show up on set tomorrow covered in henna." Vane shrugs. Shrugs in a way I've seen too many times, on too many young actors before him.He's in full-on star-power mode.Think he's indispensable. That he's the only seventeen-year-old guy with a hint of talent,golden skin, wavy blond hair, and piercing blue eyes that can light up a screen and make the girls (and most of their moms) swoon. It's a dangerous way to see yourself-especially when you make your living in Hollywood. It's the kind of thinking that leads straight to multiple rehab stints, trashy reality TV shows, desperate ghostwritten memoirs, and low-budget movies that go straight to DVD.

Oleh akibat ketidak-berpihakan, ketidak-beruntungan, ketidak-terpilihan, ketidak-sesuaian, ketidak-terjawaban doa-doa, kegagalan, keterlepasan, isolasi dan kehilangan. Perlahan kamu mulai menyadari sebuah fakta, bahwa kamu ternyata tidak spesial. Simply tidak ada yang spesial dari diri kamu. Biasa saja. Cuma satu dari milyaran organisme yang terserak di perairan purba yang tak berbatas. Biasa. Biasa. Biasa. Biasa. Biasa. Biasa. Dan biasa. Seperti produk massal. Tissue toilet yang diganti setiap hari oleh petugas janitor. Lahir, mengkonsumsi, kerja, mengkonsumsi, berkembang biak, mengkonsumsi, kerja, mengkonsumsi lalu mati. Mati pun tidak pasti apakah tetap mati, ataukah kembali lagi ke bentuk awal, lahir. Begitu seterusnya. Berulang terus dan terus sampai entah kapan. Cuma serangkaian episode dari keberulangan setiap hari. Seperti sebuah roll film yang sama yang digunakan untuk merekam bermacam adegan yang berbeda setiap harinya. Adegan pertama dihapus, lalu ditindih kembali untuk bertukar dengan adegan kedua. Adegan kedua berganti yang ketiga, dan begitu seterusnya. Sebuah keberulangan yang berbeda terus menerus, tetapi tetap pada hakikatnya adalah sebuah roll film yang sama. Dalam satu gulungan besar yang sama. Dalam satu format yang serupa. Sebuah kebeluman yang terus menerus.. Banal dan tanpa makna.. Lalu, apakah sesuatu yang selamanya “belum selesai” masih dapat dikatakan sebagai sesuatu yang spesial? Spesial itu cuma akal-akalan pemasar. Kamu spesial kalau beli produk ini, kalau beli produk itu, kalau pakai parfum ini, kalau pakai kosmetik itu, kamu spesial itu kalau dalam sehari minimal ada satu kali transaksi digerai starbucks, kamu spesial itu kalau kamu pakai iphone 6 bahkan sebelum produknya keluar di pasar lokal, kamu spesial itu kalau kamu member fitness center, tentu kamu lebih spesial lagi kalau pakai personal trainer, kamu spesial kalau kamu fashionable, kalau kamu tech savvy, kalau kamu club hopper, kamu spesial itu kalau kamu kelihatan aktif berkeringat dalam trend lari kekinian yang hampir separuhnya berisi aktivitas narsis dan konsumsi bermacam produk running shoes, kamu spesial itu cuma kalau kamu pakai brand ini, pakai brand itu, kalau ini, kalau itu, kalau, kalau, kalau, kalau dan kalau.. Spesial itu cuma ada dalam quotes-quotes yang dikasih latar gambar pemandangan, kamu bisa comot-comot dari pinterest atau instagram lalu pasang sebagai profile picture di sosial media milikmu. Pun spesial bersemayam dalam kolase omong kosong yang dirangkum buku-buku swa-bantu atau dalam kutipan ayat dari kitab suci dalam status blackberry teman-teman kamu yang berusaha kelihatan religius, tapi jauh sekali dari makna religius dalam perilaku sehari-hari. Jadi, dari pada ngga ada habisnya memikirkan jawaban dari pertanyaan mengapa kamu tidak spesial? Mungkin kamu harusnya berfikir, buat apa jadi spesial? Harus banget ya jadi spesial? Harus banget ya beda dengan yang lain? Apa perlu banget jadi beda? Emang kalau ngga ada satu pun dari kita yang spesial, kenapa? Kalau kita semua ternyata sama, memangnya kenapa? Kalau kita semua berebut jadi spesial, lalu siapa yang mau berada di posisi tidak spesial? kalau semua spesial, apakah masih spesial namanya? Sudah, sekarang terima saja, bahwa ngga ada yang spesial dari diri kamu, dan seluruh kehidupan kamu yang begitu membosankan.. hidup ngga akan pernah repot-repot berusaha untuk menjaga perasaan kamu. Apalagi susah payah menempatkan kamu di posisi yang 'spesial'. Things happen because they need to happen. Spesial itu cuma soal kamu memberi bentuk pada makna. Tentang bagaimana kamu ingin dimaknai, tentang bagaimana kamu ingin diperlakukan, tentang bagaimana (anehnya) kamu ingin menerima kembali perlakuan yang kamu inginkan justru dengan cara memberikan perlakuan itu kepada yang lain diluar diri kamu. Tentang omong kosong soal konsep memberi untuk merima lebih banyak..

I used to be a roller coaster girl" (for Ntozake Shange) I used to be a roller coaster girl 7 times in a row No vertigo in these skinny legs My lipstick bubblegum pink As my panther 10 speed. never kissed Nappy pigtails, no-brand gym shoes White lined yellow short-shorts Scratched up legs pedaling past borders of humus and baba ganoush Masjids and liquor stores City chicken, pepperoni bread and superman ice cream Cones. Yellow black blending with bits of Arabic Islam and Catholicism. My daddy was Jesus My mother was quiet Jayne Kennedy was worshipped by my brother Mark I don’t remember having my own bed before 12. Me and my sister Lisa shared. Sometimes all three Moore girls slept in the Queen. You grow up so close never close enough. I used to be a roller coaster girl Wild child full of flowers and ideas Useless crushes on polish boys in a school full of white girls. Future black swan singing Zeppelin, U2 and Rick Springfield Hoping to be Jessie’s Girl I could outrun my brothers and Everybody else to that reoccurring line I used to be a roller coaster girl Till you told me I was moving too fast Said my rush made your head spin My laughter hurt your ears A scream of happiness A whisper of freedom Pouring out my armpits Sweating up my neck You were always the scared one I kept my eyes open for the entire trip Right before the drop I would brace myself And let that force push my head back into That hard iron seat My arms nearly fell off a few times Still, I kept running back to the line When I was done Same way I kept running back to you I used to be a roller coaster girl I wasn’t scared of mountains or falling Hell, I looked forward to flying and dropping Off this earth and coming back to life every once in a while I found some peace in being out of control allowing my blood to race through my veins for 180 seconds I earned my sometime nicotine pull I buy my own damn drinks & the ocean Still calls my name when it feels my toes Near its shore. I still love roller coasters & you grew up to be Afraid of all girls who cld ride Fearlessly like me.

That's Branton, Michigan, by the way. Don't try to find it on a map - you'd need a microscope. It's one of a dozen dinky towns north of Lansing, one of the few that doesn't sound like it was named by a French explorer. Branton, Michigan. Population: Not a Lot and Yet Still Too Many I Don't Particularly Care For. We have a shopping mall with a JCPenny and an Asian fusion place that everyone says they are dying to try even though it’s been there for three years now. Most of our other restaurants are attached to gas stations, the kind that serve rubbery purple hot dogs and sodas in buckets. There’s a statue of Francis B. Stockbridge in the center of town. He’s a Michigan state senator from prehistoric times with a beard that belongs on Rapunzel’s twin brother. He wasn’t born in Branton, of course – nobody important was ever born in Branton – but we needed a statue for the front of the courthouse and the name Stockbridge looks good on a copper plate. It’s all for show. Branton’s the kind of place that tries to pretend it’s better than it really is. It’s really the kind of place with more bars than bookstores and more churches than either, not that that’s necessarily a bad thing. It’s a place where teenagers still sometimes take baseball bats to mailboxes and wearing the wrong brand of shoes gets you at least a dirty look. It snows a lot in Branton. Like avalanches dumped from the sky. Like heaps to hills to mountains, the plows carving their paths through our neighborhood, creating alpine ranges nearly tall enough to ski down. Some of the snow mounds are so big you can build houses inside them, complete with entryways and coat closets. Restrooms are down the hall on your right. Just look for the steaming yellow hole. There’s nothing like that first Branton snow, though. Soft as a cat scruff and bleach white, so bright you can almost see your reflection in it. Then the plows come and churn up the earth underneath. The dirt and the boot tracks and the car exhaust mix together to make it all ash gray, almost black, and it sickens your stomach just to look at it. It happens everywhere, not just Branton, but here it’s something you can count on.

After midnight, I’ve set the cookies on the cooling rack and put on my cat pajamas, and I’m climbing into bed to read when there’s a knock at my window. I think it’s Chris, and I go to the window to check and see if I’ve locked it, but it’s not--it’s Peter! I push the window up. “Oh my God, Peter! What are you doing here?” I whisper, my heart pounding. “My dad’s home!” Peter climbs in. He’s wearing a navy beanie on his head and a thermal with a puffy vest. Taking off the hat, he grins and says, “Shh. You’re gonna wake him up.” I run to my door and lock it. “Peter! You can’t be in here!” I am equal parts panicky and excited. I don’t know if a boy has ever been in my room before, not since Josh, and that was ages ago. He’s already taking off his shoes. “Just let me stay for a few minutes.” I cross my arms because I’m not wearing a bra and say, “If it’s only a few minutes, why are you taking off your shoes?” He dodges this question. Plopping down on my bed, he says, “Hey, why aren’t you wearing your Amish bikini? It’s so hot.” I move to slap him upside the head, and he grabs my waist and hugs me to him. He buries his head in my stomach like a little boy. His voice muffled, he says, “I’m sorry all this is happening because of me.” I touch the top of his head; his hair feels soft and silky against my fingers. “It’s okay, Peter. I know it’s not your fault.” I glance at my moonbeam alarm clock. “You can stay for fifteen minutes, but then you have to go.” Peter nods and releases me. I sink down on the bed next to him and put my head on his shoulder. I hope the minutes go slow. “How was the party?” “Boring without you.” “Liar.” He laughs an easy kind of laugh. “What did you bake tonight?” “How do you know I baked?” Peter breathes me in. “You smell like sugar and butter.” “Chai sugar cookies with eggnog icing.” “Can I take some with me?” I nod, and we lean our backs against the wall. He slides his arm around me, safe and secure. “Twelve minutes left,” I say into his shoulder, and I feel rather than see him smile. “Then let’s make it good.” We start to kiss, and I’ve definitely never kissed a boy in my bed before. This is brand-new. I doubt I’ll ever be able to think of my bed the same way again. Between kisses he says, “How much time do I have left?” I glance over at my clock. “Seven minutes.” Maybe I should tack on an extra five… “Can we lie down, then?” he suggests. I shove him in the shoulder. “Peter!” “I just want to hold you for a little bit! If I was going to try to do more, I’d need more than seven minutes, trust me.

Imagine you are Emma Faye Stewart, a thirty-year-old, single African American mother of two who was arrested as part of a drug sweep in Hearne, Texas.1 All but one of the people arrested were African American. You are innocent. After a week in jail, you have no one to care for your two small children and are eager to get home. Your court-appointed attorney urges you to plead guilty to a drug distribution charge, saying the prosecutor has offered probation. You refuse, steadfastly proclaiming your innocence. Finally, after almost a month in jail, you decide to plead guilty so you can return home to your children. Unwilling to risk a trial and years of imprisonment, you are sentenced to ten years probation and ordered to pay $1,000 in fines, as well as court and probation costs. You are also now branded a drug felon. You are no longer eligible for food stamps; you may be discriminated against in employment; you cannot vote for at least twelve years; and you are about to be evicted from public housing. Once homeless, your children will be taken from you and put in foster care. A judge eventually dismisses all cases against the defendants who did not plead guilty. At trial, the judge finds that the entire sweep was based on the testimony of a single informant who lied to the prosecution. You, however, are still a drug felon, homeless, and desperate to regain custody of your children. Now place yourself in the shoes of Clifford Runoalds, another African American victim of the Hearne drug bust.2 You returned home to Bryan, Texas, to attend the funeral of your eighteen-month-old daughter. Before the funeral services begin, the police show up and handcuff you. You beg the officers to let you take one last look at your daughter before she is buried. The police refuse. You are told by prosecutors that you are needed to testify against one of the defendants in a recent drug bust. You deny witnessing any drug transaction; you don’t know what they are talking about. Because of your refusal to cooperate, you are indicted on felony charges. After a month of being held in jail, the charges against you are dropped. You are technically free, but as a result of your arrest and period of incarceration, you lose your job, your apartment, your furniture, and your car. Not to mention the chance to say good-bye to your baby girl. This is the War on Drugs. The brutal stories described above are not isolated incidents, nor are the racial identities of Emma Faye Stewart and Clifford Runoalds random or accidental. In every state across our nation, African Americans—particularly in the poorest neighborhoods—are subjected to tactics and practices that would result in public outrage and scandal if committed in middle-class white neighborhoods.

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” George Bernard Shaw On a cool fall evening in 2008, four students set out to revolutionize an industry. Buried in loans, they had lost and broken eyeglasses and were outraged at how much it cost to replace them. One of them had been wearing the same damaged pair for five years: He was using a paper clip to bind the frames together. Even after his prescription changed twice, he refused to pay for pricey new lenses. Luxottica, the 800-pound gorilla of the industry, controlled more than 80 percent of the eyewear market. To make glasses more affordable, the students would need to topple a giant. Having recently watched Zappos transform footwear by selling shoes online, they wondered if they could do the same with eyewear. When they casually mentioned their idea to friends, time and again they were blasted with scorching criticism. No one would ever buy glasses over the internet, their friends insisted. People had to try them on first. Sure, Zappos had pulled the concept off with shoes, but there was a reason it hadn’t happened with eyewear. “If this were a good idea,” they heard repeatedly, “someone would have done it already.” None of the students had a background in e-commerce and technology, let alone in retail, fashion, or apparel. Despite being told their idea was crazy, they walked away from lucrative job offers to start a company. They would sell eyeglasses that normally cost $500 in a store for $95 online, donating a pair to someone in the developing world with every purchase. The business depended on a functioning website. Without one, it would be impossible for customers to view or buy their products. After scrambling to pull a website together, they finally managed to get it online at 4 A.M. on the day before the launch in February 2010. They called the company Warby Parker, combining the names of two characters created by the novelist Jack Kerouac, who inspired them to break free from the shackles of social pressure and embark on their adventure. They admired his rebellious spirit, infusing it into their culture. And it paid off. The students expected to sell a pair or two of glasses per day. But when GQ called them “the Netflix of eyewear,” they hit their target for the entire first year in less than a month, selling out so fast that they had to put twenty thousand customers on a waiting list. It took them nine months to stock enough inventory to meet the demand. Fast forward to 2015, when Fast Company released a list of the world’s most innovative companies. Warby Parker didn’t just make the list—they came in first. The three previous winners were creative giants Google, Nike, and Apple, all with over fifty thousand employees. Warby Parker’s scrappy startup, a new kid on the block, had a staff of just five hundred. In the span of five years, the four friends built one of the most fashionable brands on the planet and donated over a million pairs of glasses to people in need. The company cleared $100 million in annual revenues and was valued at over $1 billion. Back in 2009, one of the founders pitched the company to me, offering me the chance to invest in Warby Parker. I declined. It was the worst financial decision I’ve ever made, and I needed to understand where I went wrong.

The Indian intelligentsia was mesmerized by the apparent success of the USSR. It wanted big steel plants and not small factories which made clothes, shoes, toys, and bicycles—the sort of things that the masses could use. In those days, anyone in India who advocated greater investment in agriculture was branded an American agent.

We combed through Macy’s, cleared out Lord & Taylor, and began exploring Bloomingdale’s. We made long lists of items needed, stores to check out, and hints to convey to the in-laws. There was the Wedding Night Itself, The Day After, and Life in General, which required an exhaustive investigative committee of experienced wedding people that included my aunt – who married off five, my second cousin – seven; and my mother’s former classmate Mrs. Frish and her eleven daughters. Shoes, clothes, lingerie, head coverings, linen – all this needed expert advice on what to buy where, and for how much, and most important of all, how long it would last. Elegant’s linen lasted until at least the third child’s bed-wetting. We weren’t to bother with cheaper brands; they could barely absorb one child’s vomit.

Sebagian mencarinya dalam rangkaian perbuatan baik dan ketaatan, sebagian berkejaran dalam keilmuan dan kebaruan terus menerus, sebagian terjun bebas dalam absurditas dan ketersesatan diri. Sebagian kita mencarinya diantara gema lantunan shalawat atau nyanyian merdu puja dan puji, sebagian lain, larut mencarinya dalam dentuman audio-visual bercampur substansi pembangkit adrenalin dalam event-event party paling hip di kotanya. Sebagian mencarinya dalam upaya yang gigih untuk mendapat predikat tech savvy. Sebagian lain, mencarinya dengan berkeringat dalam trend lari kekinian yang hampir separuhnya berisi aktivitas narsis dan konsumsi bermacam produk running shoes. Sebagian mencarinya dalam ritual belanja dan mengumpul barang-barang branded, sebagian lain mencarinya dalam ketiadaan barang-barang di sekitarnya. Sebagian mencarinya dalam prestasi dan penghargaan. Sebagian lain justru mencarinya pada keinginan untuk tidak dimengerti dan kesalah-pahaman. Sebagian mencarinya dengan berlari, sebagian lain mencarinya dengan berdiam diri. Sebagian mencarinya di tengah keramaian, sebagaian lain mencarinya dalam kesendirian. Terus mencari, entah mencari apa.. Terus ingin, tapi entah ingin apa..

First of all, let’s look at the word “new” in Greek. Greek has two words for new – the first is neos, which means brand new – like you got a neos pair of shoes because the old ones fell apart.  The second is kainos, which means “renewed” like the moon every month.  When the moon goes black and the sky is darkened, it looks like the moon disappears and then with the first sliver sighting a day or two later, we get a new moon – but it isn’t a neos moon, it is a kainos moon.  It is simply renewed, now we can see the moon again.

I wish we had met away from all these battles. I wish we had met in a land of peace without social classes and with no conflicts. I wish we had met in prehistoric times wearing cranberry leaves. I wish we had met when there were no disagreements about our bodies and no doctrinal differences. I wish we had met when the veil was not an issue and when there were no shaving blades, no hair colors and no perfumes to hide your natural smell. I wish we have met when there were no shoes to coerce our steps, no fashion and socks brands to put each of us in a certain social class. I wish we have met when there were no cars and no traffic. I wish we have met when there were no battles to be forced to see you as an unarmed knight with the heresy of currencies.

Foaming is a huge reward,” said Sinclair, the brand manager. “Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpaste—now every company adds sodium laureth sulfate to make toothpaste foam more. There’s no cleaning benefit, but people feel better when there’s a bunch of suds around their mouth. Once the customer starts expecting that foam, the habit starts growing.” Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier. It’s as true now as it was almost a century ago. Every night, millions of people scrub their teeth in order to get a tingling feeling; every morning, millions put on their jogging shoes to capture an endorphin rush they’ve learned to crave.

Now I am standing in the shoes God put on my feet to share my story to help redirect someone else. To empower someone's daughter, granddaughter, mother.

They are looking for a shortcut. Information, more time, easy payments, or something else. PayPal, lawn mowing, TripAdvisor. They want to feel more connected to the group, to belong. Instagram, live events, Startup weekend, book clubs. It works. Think Dropbox, WordPress, Amazon, FedEx. It makes their lives easier. Fruit smoothies, online groceries, Thermomix. It gives them a story to tell. A Tiffany & Co. bracelet, dinner at Jamie’s Italian restaurant, Christian Louboutin red-soled shoes. They need a solution to a problem. Online dating, personal training, gluten-free bread. It helps them get from where they are to where they want to be. Gym membership, consulting services, design. They like what you stand for. Whole Foods Markets, Method cleaning products, Patagonia outdoor wear. Their friends are doing it, too. Facebook, dinner at a new restaurant, Jägerbomb cocktails. This is why great brands become a part of the customer’s story, and customers in turn help to shape the brand’s story.

No amount of marketing will change an experience.” —Brian Solis Customer experience is everything that happens when people encounter your brand. And whether it’s online or offline, you get to design it. Most people don’t put money on the table and hope that they hate the results of their choice. They actually want to fall in love with you and your brand. It’s your job to give them a reason to. The feeling your customer leaves with, as she walks out the door or clicks away from your website, is your best opportunity to differentiate your brand. Commodities are just stuff with a fixed value—until they’re not. The brands you love and talk about are not the ones that competed on price or features. They are the ones that changed how it felt to buy a cup of coffee, slip on a pair of shoes, or open a laptop in a café.

Franklin’s inquisitive mind craved stimulation, consistently gravitating toward whatever community of intellects asked the most intriguing questions; his expansive temperament sought souls that resonated with his own generosity and sense of virtue. In five years in England he had found more of both than in a lifetime in America. “Of all the enviable things England has,” he told Polly Stevenson, “I envy most its people. Why should that petty island, which compared to America is but like a stepping stone in a brook, scarce enough of it above water to keep one’s shoes dry; why, I say, should that little island enjoy in almost every neighbourhood more sensible, virtuous and elegant minds than we can collect in ranging 100 leagues of our vast forests?” He left such people reluctantly and, he trusted, temporarily.

The IT kids all wore off-brand Polo shirts and New Balance tennis shoes and the same smug look.

Kobe just wasn’t cool,” said Elizabeth Kaye, the Laker biographer. “There’s no coolness to him at all.” His Adidas shoes, first the EQT Elevation, then the KB8, then the KB8 II, never sold particularly well, in part because Bryant had 0.00 percent street cred and in part because the brand wasn’t Nike or And1. (“The second Kobe shoe looked like a toaster,” said Russ Bengtson, who covered footwear for Slam. “Nobody wants to play basketball in toasters.”) One model of “the Kobe” had a depiction of Kobe’s profile on a gold coin gracing the inner lining. It was preposterous.

Transcendence: Brands that invite customers to participate in a larger movement offer a greater, more impactful life along with their products and services. Tom’s Shoes built a name for itself by selling stylish shoes while simultaneously giving a pair to somebody in need in what they called a “one for one” model. Those who wore the shoes claimed a major factor in deciding to make the purchase was a sense of involvement with a larger movement. At less than ten years old, the for-profit brand sold for more than $700 million. Another example of a brand that helps customers achieve a level of transcendence is Daymond John’s clothing brand FUBU, an acronym for “For Us By Us,” in reference to the African American community being represented in the marketplace. The brand offers more than fashion; it offers a sense of unity, transcendence, and entrepreneurialism for the African American community.

It is easy to ascribe the success of such hokum to the gullibility of another age, until we stop to reflect that the techniques successfully used to sell patent medicine are still routinely used today. The lotions and potions of our times inevitably promise youthfulness, health, or weight loss, thanks to exotic ingredients like antioxidants, amino acids, miracle fruits like the pomegranate and açaí berry, extracted ketones, or biofactors. There is scarcely a shampoo or lotion for sale that does not promise an extraordinary result owing to essence of coconut, or rosemary extracts, or another botanical. As devotees of technology we are, if anything, more susceptible to the supposed degree of difference afforded by some ingenious proprietary innovation, like the “air” in Nike’s sports shoes, triple reverse osmosis in some brands of water, or the gold-plating of audio component cables. For all our secular rationalism and technological advances, potential for surrender to the charms of magical thinking remains embedded in the human psyche, awaiting only the advertiser to awaken it.

She and Lisa Jo were oblivious to Mabel’s near- death experience. They were too busy trying to still look cool and not quite pulling it off. As they hurried to the restrooms, Mabel looked once more for her hero. There he was! Standing next to the building that led to the changing rooms, there stood this tall, skinny kid. He’d been patiently tying his little brother’s shoe. He barely looked up but when he saw those strawberry-blonde curls, he became mesmerized. As though in a trance, he walked over to Mabel. Words wouldn’t come for either of them but something...electric seemed to pass through them. On an impulse she never could quite explain, Mabel reached over and kissed him. On the lips! Something she had never done before she was suddenly an expert at. Though it lasted a mere second or two, its effect on George branded him for life. And, just as the tumultuous waters of the Davidson River had pulled these two into its current, George somehow knew his life would never be the same.

A lot of things were rolling around in my head, consciously, unconsciously. First, Johnson had pointed out that seemingly all iconic brands—Clorox, Kleenex, Xerox—have short names. Two syllables or less. And they always have a strong sound in the name, a letter like “K” or “X,” that sticks in the mind. That all made sense.

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Instead, hostile brands present us with obstacles. The obstacle may be the size of a car, the uncomely look of a shoe, the inaccessibility of a store, regardless—to own a piece of the brand, we must be willing to incur the tax of ownership. We’ve got to put ourselves through the soup line.

And one of them will become quite rich, as in she-has-an-apartment-in-London, shops-at-Harrods rich, as in she-also-has-a-house-in-Lekki-and-a-sprawling-compound-in-her-husband’s-village rich. As in tinted-black-SUV-windows rich and walk-in-closet-full-of-brand-name-shoes-she-seldom-wears rich, as in drivers-and-servants-and-what-her-husband-does-is-ill-defined-and-definitely-involves-bribery, but-she-prefers-not-to-think-about-it rich.

That really bloody hurt! What are they, Rosa Klebb shoes?’ ‘They are Jimmy Choo,’ Valérie responded, obviously thinking Rosa Klebb to be some high-end shoe brand, but not as high-end as the ones she was wearing.

We were trying to create a brand, I said, but also a culture!.

Johnson had pointed out that seemingly all iconic brands—Clorox, Kleenex, Xerox—have short names. Two syllables or less.

Prior to the inclusion of psychological principles in sales, products were sold on the basis of utility: “Do you have feet? Why not try shoes?” Fair enough. What they evidently realized was that once a consumer had a pair of shoes they were no longer a viable target, that they’d killed a customer—a bit like the tobacco industry. The small but seismic interjection that Bernays, the nepotistic little villain, enacted was this: “Buy these shoes, they’ll make you feel sexy.” Then it doesn’t matter how many shoes you have, you can always purchase more. Who doesn’t want to be more sexy? It wasn’t just sexiness, though that was a lot of it. What Bernays established was the connection between consuming a product and feeling better. Of course, a shoe cannot make you feel sexy indefinitely, unless you fuck it. Even then I imagine there would be a subsequent period of guilt, and you’d get some askew glances in Foot Locker. No wonder they make people put that little pop sock on before they try ’em on.

The message of the previous three chapters is that commonsense explanations are often characterized by circular reasoning. Teachers cheated on their students’ tests because that’s what their incentives led them to do. The Mona Lisa is the most famous painting in the world because it has all the attributes of the Mona Lisa. People have stopped buying gas-guzzling SUVs because social norms now dictate that people shouldn’t buy gas-guzzling SUVs. And a few special people revived the fortunes of the Hush Puppies shoe brand because a few people started buying Hush Puppies before everyone else did. All of these statements may be true, but all they are really telling us is that what we know happened, happened, and not something else. Because they can only be constructed after we know the outcome itself, we can never be sure how much these explanations really explain, versus simply describe.

Right/Wrong Things To Say To A Client About Footwear Don’t Say… Unusual size of feet or bunions can be problematic to finding shoes. Do Say… Let’s find some shoes to fit your needs. I know a number of good brand/retail options.

What an exorbitant price tag does reflect is a larger surplus value – profit. This surplus could ensure decent wages for factory workers, the people who create the value with their labour. But what happens instead is that two stages of production, distribution and branding, take approximately 60 per cent of the final price of a shoe.

This means expensive brands have not been subject to the same level of scrutiny as high street brands, but scratch the surface and for many luxury companies the issues might well be the same.

This is—the moment,” I said. “This is the moment we’ve been waiting for. Our moment. No more selling someone else’s brand. No more working for someone else. Onitsuka has been holding us down for years. Their late deliveries, their mixed-up orders, their refusal to hear and implement our design ideas—who among us isn’t sick of dealing with all that? It’s time we faced facts: If we’re going to succeed, or fail, we should do so on our own terms, with our own ideas—our own brand. We posted two million in sales last year… none of which had anything to do with Onitsuka. That number was a testament to our ingenuity and hard work. Let’s not look at this as a crisis. Let’s look at this as our liberation. Our Independence Day. “Yes, it’s going to be rough. I won’t lie to you. We’re definitely going to war, people. But we know the terrain. We know our way around Japan now. And that’s one reason I feel in my heart this is a war we can win. And if we win it, when we win it, I see great things for us on the other side of victory. We are still alive, people. We are still. Alive.

Nike was more than just a shoe. I no longer simply made Nikes; Nikes were making me. If I saw an athlete choose another shoe, if I saw anyone choose another shoe, it wasn’t just a rejection of the brand alone, but of me. I told myself to be reasonable, not everyone in the world was going to wear Nike. And I won’t say that I became upset every time I saw someone walking down the street in a running shoe that wasn’t mine.

He had spat her on the street like a chewed out chewing gum but stumbled into her again every now and then and for some reason she just kept sticking. Maybe a little less each time it happened, but if she was going to be stuck on him much longer she would only ruin his brand-new shoes.

Dale Olsen, the owner of Outlooks, opened up shop in 1990. The store has changed and grown over the years and is now Victoria’s premier stop for what a guy needs – when he needs it. With two locations, in Victoria and Duncan, Outlooks carries a carefully curated selection of menswear brands from around the world. Our selection includes beautiful suits, a polished look in shoes, basic staples, and quirky accessories. More Details : Phone : +1 250-384-2848 Email : Dale@outlooksformen.com Address : 534 Yates St, Victoria, British Columbia, V8W 1K8 Hours : Mon - Sat: 10am - 5:30pm, Sunday: 11am - 5pm

dead is what I’ll be if I can’t find that shoe. I’ll be pulverised like plasticine by Greasy Guillim if I have to go to school in my Reeboks again. Not that I can find my Reeboks either - I think they’ve decided to hide out and party with the rest of my footwear, but where? That is the question. My eyes are drawn to the shoebox in the corner, even as I struggle to avoid the elephant in the room. Well it’s not actually an elephant. Who’d have an elephant in their room? No, it’s a panda. But not just one panda – two! Two pandas I’ll be forced to wear on my feet, if I can’t come up with an alternative pretty quick. They’re still brand new, and that’s the way they’ll remain if I’ve anything to do with it. I know Granny Paddy’s old, but that’s no excuse for furry animal slippers at my age.

In the television show, Mad Men, creative director and Madison Avenue lothario Don Draper provides a quick lesson when a copywriter’s words lack impact. Don says, “Stop writing for other writers.” The lesson is: put yourself in the shoes of the customer. Real life mad man Leo Burnett, eponymous creator of a great advertising firm, emphasized the same point: “If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.” Marketing stories have to be real, relevant, and relatable.

Instead of waiting for the other shoe to drop, ask yourself, “How much better can it get?

My brain is built of paths and slides and ladders and lasers and I have invited all of you to enter its pavilion. My brain, as you enter, will smell of tangerines and brand-new running shoes.

As soon as I peeled the wrapping paper away, I broke into tears. An orange box with a giant white Nike logo. “Bradley…” I opened it and couldn’t contain my emotion. This was too much. I was crying so hard that snot began to drip and intertwined with my sobs. “Hey, hey… it’s okay, Demi. It’s just shoes. And, they actually make noise when you walk.” “No, Bradley… it’s not just shoes.” I placed the brand-new Air Jordans down. They were pink, black, and white, with a light pink Nike logo across.

Woolworth’s and similar chains such as S. S. Kresge Company and W. T. Grant focused on offering the absolutely lowest price even if it meant things would need replacing a lot sooner than they once did. This pushed hard against the American tradition of frugality, where price was only one consideration. Historically, Americans sought durable long-lasting goods that they could pass among themselves and down to their children. Shoes were reheeled, socks darned, and hems let out to fit generations of brothers and sisters. Discounters gave the common man and woman the opportunity to eschew the cobbler and the darning needle, to break in a brand-new pair of shoes or socks when their toes poked through the old ones. Discounters made ordinary folks feel rich by putting a wide selection of goods within easy reach of all but the most meager budgets. Someone had to pay, of course, but that someone need not be the customer.

If we’re going to succeed, or fail, we should do so on our own terms, with our own ideas—our own brand. We posted two million in sales last year… none of which had anything to do with Onitsuka. That number was a testament to our ingenuity and hard work. Let’s not look at this as a crisis. Let’s look at this as our liberation. Our Independence Day.

Amid the campus buildings, along the campus walkways, there are enormous banners: action photos of the super athletes, the legends and giants and titans who’ve elevated Nike to something more than a brand. Jordan. Kobe. Tiger. Again, I can’t help but think of my trip around the world. The River Jordan. Mystical Kobe, Japan. That first meeting at Onitsuka, pleading with the executives for the right to sell Tigers… Can this all be a coincidence?

Miss Iva ushers the kids off the bus as Farmer Mom watches. She looks at their shoes as they step onto her farm. Shoes don’t lie. Sneakers that light up are telling. Flip-flops hide nothing. Boots hide a lot. Name brands stick out. Knockoffs fall apart. The wear of the sole says much of its owner. None of the kids at Mader Elementary ever have new shoes. But the depth of remaining sole, the degree to which the sock is actually buffered from the ground, is often the measure of poverty these kids exist within.

We were the kind of people who simply couldn’t put up with corporate nonsense. We were the kind of people who wanted our work to be play. But meaningful play. We were trying to slay Goliath, and though Strasser was bigger than two Goliaths, at heart he was an utter David. We were trying to create a brand, I said, but also a culture. We were fighting against conformity, against boringness, against drudgery. More than a product, we were trying to sell an idea—a spirit. I don’t know if I ever fully understood who we were and what we were doing until I heard myself saying it all that day to Strasser. He kept nodding.

Like an old chewing gum, he had spat her on the ground but happened to stumble into her every now and then, and for some reason she just kept sticking. Maybe a little less each time it happened, but if she was going to be stuck on him much longer, she would only ruin his brand-new shoes.

1 It was early December. The streets of Milan glistened with Christmas decorations, with people coming and going carefree, carrying elegant shopping bags. It was past eight, and several minutes earlier I had closed behind me the door of Passerella, the modelling agency I ran. I had let my assistant, Giovanni, file the photos of the new faces we had initially chosen for Dante’s summer collection. He was an up-and-coming designer. The minute I walked down Monte Napoleone, one of the city’s most commercial streets, the chilly air forced me to wrap up well in my brand new light green coat. An original piece of cashmere, the five letters embossed on its lapel making it even more precious in that cold weather. My fingers contentedly groped for the word “Prada” before I stuck my hand into its warm pocket, while clutching my favourite handbag tight. A huge red ostrich Hermes where you could find cosmetics, scarves, and accessories, which I could use throughout the day, giving a different twist to my appearance. I wanted to walk a little bit to let off steam. My job may have been pleasant as it had to do with the world’s most beautiful creatures, men and women, but it wasn’t without its tensions. Models went to and fro, trade representatives looking for new faces, endless castings, phone calls, text messages, tailors, photographers, reports from my secretary and assistants—a rowdy disorder! I had already left the building where my job was, and I was going past another two entrances of nearby premises, when my leg caught on something. I instantly thought of my brand new Manolo Blahnik shoes. I’d only put them on for the second time, and they were now falling victim to the rough surface of a cardboard box, where a homeless man slept, at the entrance of a building. My eyes sparked as I checked if my high heels were damaged. On the face of it, they were intact. But that wasn’t enough for me. I found a lighter, and tried to check their red leather in the dim light. Why should the same thing happen over and over again every time I buy new shoes? I wondered and walked on, cursing. Why had that bloke chosen that specific spot to sleep, and why had I headed for his damn cardboard box! As I held my lighter, my angry gaze fell on the man who was covered with an impermeable piece of nylon, and carried on sleeping. He looked so vulnerable out in the cold that I didn’t dare rouse him from his sleep. After all, how could I hold him responsible in this state? I quickened my gait. Bella was waiting for me to start our night out with a drink and supper at Galleria Vittorio Emanuele, the imposing arcade with a dome made of glass, its ambience warm and romantic. Bella’s office was nearby, and that meeting place was convenient for both of us. That’s where we made up our minds about how to spend the night.I walked several metres down the road, but something made me stop short. I wanted to have a second look at that man. I retraced my steps. He was a young man who, despite his state, seemed so out of place. His unkempt hair and unshaven face didn’t let me see anything else but his profile, which reminded of an ancient Greek statue, with pronounced cheekbones and a chiselled nose. This second time, he must have sensed me over him. The man’s body budged, and he eyed me without making me out, dazzled by the lighter flame. As soon as I realised what I had done, I took to my heels. What had made me go back? Maybe, the sense of guilt I felt inside my warm Prada coat, maybe, the compassion I had to show as Christmas was just around the corner. All I knew was that a small bell jingled within, and I obeyed it. I walked faster, as if to escape from every thought. As I left, I stuck my hand in my bag, and got hold of my mobile. My secretary’s voice on the other end of the line sounded heavy and imposing. Giovanni wasn’t the embodiment of “macho” man, but he had all it takes to be the perfect male. Having chosen to quit modelling, he still looked gorgeous at the age of

Some businesses take a unique approach to this. Footwear brand Toms, already beloved thanks to its renowned blend of “social purpose” and product, forgoes splashy celebrity marketing campaigns. Instead, they engage and elevate real customers. During the summer of 2016, Toms engaged more than 3.5 million people in a single day using what they call tribe power. The company tapped into its army of social media followers for its annual One Day Without Shoes initiative to gather millions of Love Notes on social media. However, Toms U.K. marketing manager Sheela Thandasseri explained that their tribe’s Love Notes are not relegated to one day. “Our customers create social content all the time showing them gifting Toms or wearing them on their wedding day, and they tag us because they want us to be part of it.”2 Toms uses customer experience management platform Sprinklr to aggregate interactions on Facebook, Instagram, and Twitter. Toms then engages in a deep analysis of the data generated by its tribe, learning what customers relish and dislike about its products, stores, and salespeople so they can optimize their Complete Product Experience (CPE). That is an aggressive, all-in approach that extracts as much data as possible from every customer interaction in order to see patterns and craft experiences. Your approach might differ based on factors ranging from budget limitations to privacy concerns. But I can attest that earning love does not necessarily require cutting-edge technology or huge expenditures. What it does require is a commitment to delivering the building blocks of lovability that I reviewed in the previous chapter. Lovability begins with a mindset that makes it a priority. The building blocks are feelings — hope, confidence, fun. If you stack them up over and over again, eventually you will turn those feelings into a tower of meaningful benefits for everyone with a stake in your business, including owners, investors, employees, and customers. Now let’s look more closely at those benefits and the groups they affect.

The brands we like, and buy, and surround ourselves with—and by now you know I define a “brand” as anything from the music on our playlists to our shoes, to our sheets, to our toothpaste, to the artwork hanging on our walls—have the profoundest possible things to say about who we are.

I was greenly jealous of my peers’ moms with their bleach-blonde hair, tanning-bed arms, toothpick waists, and closets full of brand-new clothes: blouses and skirts and pants and designer jeans that some of the mothers let their daughters borrow. I didn’t know whether Mom’s lack of interest in all things fashionable came from being an immigrant from Scotland—where the media-saturated and commodity-rich beauty industry didn’t take over until the end of the twentieth century—or because she was a reader, a writer, and a teacher: mind over matter. All I knew was that, while she would buy me any book I asked for or take me to any play I might want to see, she couldn’t explain how to contour eye shadow or tell me whether my sweater complemented my complexion. She didn’t diet, she didn’t read women’s magazines, and she refused to buy me the enormous gold earrings or the pair of spiky red shoes I coveted, stilettos sharp enough to skewer fi sh. And even though her disinterest meant I didn’t have to participate in a daily beauty competition—one with a trophy mom sacrifi cing her body on the altar of loveliness—I also didn’t have a beauty mentor that I could trust. So I was left to try to copy the popular girls at school, tv and movie icons, or the breathtaking stars in magazines. Even the curling iron was a purchase I had to negotiate on my own.

And we need this. It could save us a year. Without it all we got is a regular manhunt. For a guy already four months AWOL, with a brand-new foreign passport. Instead of that we could have a Saudi kid in a pink shirt and pointed shoes lead us directly to him. Right here and now. Who wouldn’t take that deal? The future means nothing if we don’t live to see it.” “So you broke the law, but only because you thought you had a good reason. You and everyone else. There are lots of good reasons. Too many good reasons. Which is why we have a special structure, to decide between them, when they compete one against the other. That structure is called the National Security Council. We weigh things up and we judge priorities. You just blew a year’s hard work, major. You should resign. Before the after-action report comes out. You’ll get a better deal that way.” “OK,” Reacher said. “I will, if it turns out bad.

If that sounds cultish, I’m unapologetic. When organizations talk about creating an innovative business culture, a lot of people focus on the external symbols. The ping-pong and foosball tables in the office, the team-building Thursday beers after work, the company ski weekends, and the anything-goes dress code. At TMHQ we have all those things. But they are marginal to what we are really about. A culture is built up over months and years of good practice, questioning, and improvement. Of doing things the right way and having anyone who comes into the group or participates in an event recognize what that means. Culture is all the things that happen in an organization when the boss isn’t looking. Tony Hsieh describes, in his book Delivering Happiness, how he built his online shoe business Zappos by concentrating on service and integrity above all else. “Your personal core values define who you are,” he argued, “and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.” I think that’s true, and doubly so when you are “delivering happiness” as an experience that asks people to take on and display some of the virtues of that culture themselves. In this sense, we believed, in our initial phase of recruiting, that a candidate’s previous career path and qualifications were less important than his or her willingness to embrace our credo. Though we had no experience in event management, the plan was never to go out and hire people from the event industry. We had obstacles where participants jump through flames and we feared the first thing an outside event person might instinctively do was pull out a fire extinguisher.

In the past, she took comfort in knowing that she and everyone else she knew were more or less equally poor. Now she saw the rich getting richer; the poor getting poorer. People who would have been branded economic criminals a decade earlier strutted around in leather shoes and new clothes. Others were starving even though they were working full-time.

The Combat Perspex The historical past of the Perspex Sheet is entrancing. The story backtracks to 1843 when the primary acrylic harsh corrosive was made. Nonetheless, it wasn't until 1933 that the German physicist Otto Rohm patented and enlisted the model identify plexiglas. That is important on the grounds that what is usually considered Plexiglas has gotten to be such a household unit word, as an illustration Kleenex, that it might have been missed that Plexiglas was previously a patented name. From that time acrylic glass was utilized for submarine periscopes and firearm turrets for planes. Since that point acrylic glass has became a household merchandise. There's a extensive blended bag of employments for Perspex Sheets. A mix of home windows perspex sheet is produced out of them materials incorporating flying machine windows, police home windows, and race auto home windows. Utilizing Perspex sheets inside race autos will assist make them lighter - and speedier than utilizing glass. Advertising and store signs are incessantly produced out of colored and clear acrylic and really material materials are created out of acrylic sheets, as the thermoplastic may very well be folded. Furthermore, Perspex Sheet are utilized as specialists mediums and additionally use for surrounding. Perspex sheets can likewise be made into furnishings. Perspex Sheets have such a wide mixture of employments. Another one of many uses of Perspex is on sun beds and different places where UV rays are required. Perspex is also availed in UV grade which is mainly a type of Perspex that enables transmission of UV rays. It's mostly used in locations where UV rays are required to penetrate.In case you have an thought of how Perspex appears like, you might need a really arduous time trying to image someone sporting a garment constituted of it. That is where the coloured Perspex comes into play. It is not solely used to make clothes but in addition shoes and baggage. There are actually two sorts of plastics.Thermoset that's a plastic which is structured right into a perpetual form,plus thermoplastic that is versatile and may very well be reshaped. Poly methyl methacrylate is a thermoplastic that is clear. PMMA is blandly reputed to be a glass acrylic. Several brand names are Plexiglas, Lucite and Perspex. PMMA is as a better price elective to polycarbonate (LAPTOP). An alternate profit which P.M.M.A possess over PC is the unfortunate deficiency of conceivably hurtful bisphenol A sub-units current in polycarbonate.

about how quickly they can get a customer off the phone, which in our eyes is not delivering great customer service. Most call centers also have scripts and force their reps to try to upsell customers to generate additional revenue. At Zappos, we don’t measure call times (our longest phone call was almost six hours long!), and we don’t upsell. We just care about whether the rep goes above and beyond for every customer. We don’t have scripts because we trust our employees to use their best judgment when dealing with each and every customer. We want our reps to let their true personalities shine during each phone call so that they can develop a personal emotional connection (internally referred to as PEC) with the customer. Another example of us using the telephone as a branding device is what happens when a customer calls looking for a specific style of shoes in a specific size that we’re out of stock on. In those instances, every rep is trained to research at least three competitors’ Web sites, and if the shoe is found in stock to direct the customer to the competitor.

Discounters gave the common man and woman the opportunity to eschew the cobbler and the darning needle, to break in a brand-new pair of shoes or socks when their toes poked through the old ones. Discounters made ordinary folks feel rich by putting a wide selection of goods within easy reach of all but the most meager budgets. Someone had to pay, of course, but that someone need not be the customer.

Some people, even when their brand new shoes pinch like Hell because they're tight, wear them just to show off. Many marriages are that way; they're tight and pinch worse than Hell, but those in them make you believe they taste like Heaven.

What if we promoted, like, Adidas shoes?” Percy wondered. “Would that make Nike mad enough to show up?” Leo smiled nervously. Maybe he and Percy did share something else—a stupid sense of humor. “Yeah, I bet that would totally be against her sponsorship deal. THOSE ARE NOT THE OFFICIAL SHOES OF THE OLYMPICS! YOU WILL DIE NOW!” Hazel rolled her eyes. “You’re both impossible.” Behind Leo, a thunderous voice shook the ruins: “YOU WILL DIE NOW!” Leo almost jumped out of his tool belt. He turned...and mentally kicked himself. He just had to invoke Adidas, the goddess of off-brand shoes. Towering over him in a golden chariot, with a spear aimed at his heart, was the goddess Nike.