Branded Content Quotes

We've searched our database for all the quotes and captions related to Branded Content. Here they are! All 199 of them:

If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.
Germany Kent
Volume without value isn’t marketing. It’s clutter.
Warren Kornblum (Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won)
People aren’t seeking more content; they want connection.
Warren Kornblum (Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won)
No one else knows exactly what the future holds for you, no one else knows what obstacles you've overcome to be where you are, so don't expect others to feel as passionate about your dreams as you do.
Germany Kent
HELPED are those who are content to be themselves; they will never lack mystery in their lives and the joys of self-discovery will be constant. HELPED are those who love the entire cosmos rather than their own tiny country, city, or farm, for to them will be shown the unbroken web of life and the meaning of infinity. HELPED are those who live in quietness, knowing neither brand name nor fad; they shall live every day as if in eternity, and each moment shall be as full as it is long. HELPED are those who love others unsplit off from their faults; to them will be given clarity of vision. HELPED are those who create anything at all, for they shall relive the thrill of their own conception, and realize an partnership in the creation of the Universe that keeps them responsible and cheerful. HELPED are those who love the Earth, their mother, and who willingly suffer that she may not die; in their grief over her pain they will weep rivers of blood, and in their joy in her lively response to love, they will converse with the trees. HELPED are those whose ever act is a prayer for harmony in the Universe, for they are the restorers of balance to our planet. To them will be given the insight that every good act done anywhere in the cosmos welcomes the life of an animal or a child. HELPED are those who risk themselves for others' sakes; to them will be given increasing opportunities for ever greater risks. Theirs will be a vision of the word in which no one's gift is despised or lost. HELPED are those who strive to give up their anger; their reward will be that in any confrontation their first thoughts will never be of violence or of war. HELPED are those whose every act is a prayer for peace; on them depends the future of the world. HELPED are those who forgive; their reward shall be forgiveness of every evil done to them. It will be in their power, therefore, to envision the new Earth. HELPED are those who are shown the existence of the Creator's magic in the Universe; they shall experience delight and astonishment without ceasing. HELPED are those who laugh with a pure heart; theirs will be the company of the jolly righteous. HELPED are those who love all the colors of all the human beings, as they love all the colors of the animals and plants; none of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who love the lesbian, the gay, and the straight, as they love the sun, the moon, and the stars. None of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who love the broken and the whole; none of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who do not join mobs; theirs shall be the understanding that to attack in anger is to murder in confusion. HELPED are those who find the courage to do at least one small thing each day to help the existence of another--plant, animal, river, or human being. They shall be joined by a multitude of the timid. HELPED are those who lose their fear of death; theirs is the power to envision the future in a blade of grass. HELPED are those who love and actively support the diversity of life; they shall be secure in their differences. HELPED are those who KNOW.
Alice Walker
Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
Brian Solis (Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web)
We think that if we choose to do good only good, then we are only good. We can make people happy. We can offer tranquility or contentment or love, and that must be good. We do not see the falsehood becoming its own brand of cruelty.
Marissa Meyer (Winter (The Lunar Chronicles, #4))
Tweet others the way you want to be tweeted.
Germany Kent (You Are What You Tweet: Harness the Power of Twitter to Create a Happier, Healthier Life)
Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.
Germany Kent
5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info 4 Make an impact 5 Be yourself
Germany Kent
What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.
Germany Kent
Don't promote negativity online and expect people to treat you with positivity in person.
Germany Kent
Straight advertising’ is the equivalent of ignoring your girlfriend over dinner. Branded content, and CRM, and co-creation is the opposite. It’s telling her she’s hot.
Simon Pont (The Better Mousetrap: Brand Invention in a Media Democracy)
If we all work together there is no telling how we can change the world through the impact of promoting positivity online.
Germany Kent
Republican or Democrat, this nation's affluent urban and suburban classes understand their bread is buttered on the corporate side. The primary difference between the two parties is that the Republicans pretty much admit that they grasp and even endorse some of the nastiest facts of life in America. Republicans honestly tell the world: "Listen in on my phone calls, piss-test me until I'm blind, kill and eat all of my neighbors right in front of my eyes, but show me the money! Let me escape with every cent I can kick out of the suckers, the taxpayers, and anybody else I can get a headlock on, legally or otherwise." Democrats, in contrast, seem content to catalog the GOP's outrages against the Republic, showing proper indignation while laughing at episodes of The Daily Show. But they stand behind the American brand: imperialism. They "support our troops," though you will be hard put to find any of them who have served alongside them or who would send one of their own kids off to lose an eye or an arm in Iraq. They play the imperial game, maintain their credit ratings, and plan to keep the beach house and the retirement investments if it means sacrificing every damned Lynndie England in West Virginia.
Joe Bageant (Deer Hunting with Jesus: Dispatches from America's Class War)
Why do this to yourself? How does it make anything better?” “It does not make anything worse.” “It makes you worse. Why can’t you just … do good things with it?” Winter laughed against the strain of the delusion. “They all believe they are doing good.” Her head fell to the side and she watched Scarlet with her bleary eyes. “My stepmother is not only powerful because the people fear her, she is powerful because she can make them love her when she needs them to. We think that if we choose to do only good, then we are only good. We can make people happy. We can offer tranquility or contentment or love, and that must be good. We do not see the falsehood becoming its own brand of cruelty... who am I to presume what is good for others?
Marissa Meyer (Winter (The Lunar Chronicles, #4))
When people are content they are difficult to manoeuvre. We are perennially discontent and offered placebos as remedies.
Russell Brand (Revolution)
No, you don't feel it now. Some day, when you are old and wrinkled and ugly, when thought has seared your forehead with its lines, and passion branded your lips with itshideous fires, you will feel it, you will feel it terribly.Now, wherever you go, you charm the world. Will it always be so? . . . You have a wonderfully beautiful face, Mr. Gray. Don't frown. You have. And beauty is a form of genius-- is higher, indeed, than genius, as it needs no explanation. It is of the great facts of the world, like sunlight, or spring-time, or the reflection in dark waters of that silver shell we call the moon. It cannot be questioned. It has its divine right of sovereignty. It makes princes of those who have it.You smile? Ah! when you have lost it you won't smile. . . . People say sometimes that beauty is only superficial.That may be so, but at least it is not so superficial as thought is. To me, beauty is the wonder of wonders.It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible. . . . Yes, Mr. Gray, the gods have been good to you.But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully.When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left for you, or have to content yourself with those mean triumphs that the memory of your past will make more bitter than defeats.Every month as it wanes brings you nearer to something dreadful. Time is jealous of you, and wars against your lilies and your roses. You will become sallow, and hollow-cheeked, and dull-eyed. You will suffer horribly.... Ah! realize your youth while you have it. Don't squander the gold of your days,listening to the tedious, trying to improve the hopeless failure,or giving away your life to the ignorant, the common, and the vulgar. These are the sickly aims, the false ideals,of our age. Live! Live the wonderful life that is in you! Let nothing be lost upon you. Be always searching for new sensations. Be afraid of nothing. . . . A new Hedonism-- that is what our century wants. You might be its visible symbol.With your personality there is nothing you could not do.The world belongs to you for a season. . . . The moment I met you I saw that you were quite unconscious of what you really are, of what you really might be. There was so much in you that charmed me that I felt I must tell you something about yourself.I thought how tragic it would be if you were wasted. For there is such a little time that your youth will last--such a little time.The common hill-flowers wither, but they blossom again.The laburnum will be as yellow next June as it is now.In a month there will be purple stars on the clematis, and year after year the green night of its leaves will hold its purple stars. But we never get back our youth. The pulse of joy that beats in us at twenty becomes sluggish. Our limbs fail, our senses rot. We degenerate into hideous puppets, haunted by the memory of the passions of which we were too much afraid, and the exquisite temptations that we had not the courage to yield to. Youth! Youth! There is absolutely nothing in the world but youth!
Oscar Wilde (The Picture of Dorian Gray)
One of my favourite ways to demonstrate Social Authority is with case studies that tell stories about a specific customer.
David Jenyns (Authority Content: The Simple System for Building Your Brand, Sales, and Credibility)
Why do this to yourself? How does it make anything better?” “It does not make anything worse.” “It makes you worse. Why can’t you just … do good things with it?” Winter laughed against the strain of the delusion. “They all believe they are doing good.” Her head fell to the side and she watched Scarlet with her bleary eyes. “My stepmother is not only powerful because the people fear her, she is powerful because she can make them love her when she needs them to. We think that if we choose to do only good, then we are only good. We can make people happy. We can offer tranquility or contentment or love, and that must be good. We do not see the falsehood becoming its own brand of cruelty.
Marissa Meyer (Winter (The Lunar Chronicles, #4))
My modus operandi is that I'll be content with anything, as long as I know that it's the best that's possible.
Russell Brand (Booky Wook 2: This Time it's Personal)
The most effective brand messaging strategy is not to create the messaging that makes the most sense to you. It is creating the brand messaging that makes you, your brand and your products make the most sense to others.
Loren Weisman
We think that if we choose to do only good, then we are only good. We can make people happy. We can offer tranquility or contentment or love, and that must be good. We do not see the falsehood becoming its own brand of cruelty.
Marissa Meyer (Winter (The Lunar Chronicles #4))
It’s that time of the month again… As we head into those dog days of July, Mike would like to thank those who helped him get the toys he needs to enjoy his summer. Thanks to you, he bought a new bass boat, which we don’t need; a condo in Florida, where we don’t spend any time; and a $2,000 set of golf clubs…which he had been using as an alibi to cover the fact that he has been remorselessly banging his secretary, Beebee, for the last six months. Tragically, I didn’t suspect a thing. Right up until the moment Cherry Glick inadvertently delivered a lovely floral arrangement to our house, apparently intended to celebrate the anniversary of the first time Beebee provided Mike with her special brand of administrative support. Sadly, even after this damning evidence-and seeing Mike ram his tongue down Beebee’s throat-I didn’t quite grasp the depth of his deception. It took reading the contents of his secret e-mail account before I was convinced. I learned that cheap motel rooms have been christened. Office equipment has been sullied. And you should think twice before calling Mike’s work number during his lunch hour, because there’s a good chance that Beebee will be under his desk “assisting” him. I must confess that I was disappointed by Mike’s over-wrought prose, but I now understand why he insisted that I write this newsletter every month. I would say this is a case of those who can write, do; and those who can’t do Taxes. And since seeing is believing, I could have included a Hustler-ready pictorial layout of the photos of Mike’s work wife. However, I believe distributing these photos would be a felony. The camera work isn’t half-bad, though. It’s good to see that Mike has some skill in the bedroom, even if it’s just photography. And what does Beebee have to say for herself? Not Much. In fact, attempts to interview her for this issue were met with spaced-out indifference. I’ve had a hard time not blaming the conniving, store-bought-cleavage-baring Oompa Loompa-skinned adulteress for her part in the destruction of my marriage. But considering what she’s getting, Beebee has my sympathies. I blame Mike. I blame Mike for not honoring the vows he made to me. I blame Mike for not being strong enough to pass up the temptation of readily available extramarital sex. And I blame Mike for not being enough of a man to tell me he was having an affair, instead letting me find out via a misdirected floral delivery. I hope you have enjoyed this new digital version of the Terwilliger and Associates Newsletter. Next month’s newsletter will not be written by me as I will be divorcing Mike’s cheating ass. As soon as I press send on this e-mail, I’m hiring Sammy “the Shark” Shackleton. I don’t know why they call him “the Shark” but I did hear about a case where Sammy got a woman her soon-to-be ex-husband’s house, his car, his boat and his manhood in a mayonnaise jar. And one last thing, believe me when I say I will not be letting Mike off with “irreconcilable differences” in divorce court. Mike Terwilliger will own up to being the faithless, loveless, spineless, useless, dickless wonder he is.
Molly Harper (And One Last Thing ...)
My stepmother is not only powerful because the people fear her, she is powerful because she can make them love her when she needs them to. We think that if we choose to do only good, then we are only good. We can make people happy. We can offer tranquility or contentment or love, and that must be good. We do not see the falsehood becoming its own brand of cruelty.” The ship trembled and their speed increased. Luna blurred beneath them. “Once,” Winter continued, pushing the words out of her lungs. “Once I believed with all my heart that I was doing good. But I was wrong.
Marissa Meyer (Winter (The Lunar Chronicles, #4))
Your social media presence is part of your platform. In most cases, you will become known by the content you share.
Germany Kent
SEO is equivalent to building your reputation in society. It takes significant time and patience to build it, while once built you will hold it for a long time.
Dario Sipos (Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing)
Do not confuse location with direction. Location is where you are, direction is where you are going.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
Sharing the same exact content, message or advertisements over and over again only showcases your limited content and a serious lack of depth in your message.
Loren Weisman
Would you mind if that post, pic, comment or content was seen tomorrow, next week, next month and next year? If the answer is yes, then don’t post it today.
Loren Weisman
The quality of a brand’s storytelling is directly proportional to the quality of its content. If it’s not good, no one will pay attention. What
Gary Vaynerchuk (#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness – Timeless Marketing Insights for Business Success)
Winning brands value customer experience over a slick sales funnel, and the cadence of an authentic human voice over legally-approved corporate jargon.
Ryan Hanley (Content Warfare: How to find your audience, tell your story and win the battle for attention online.)
Think of every contact a customer has with your brand as the most important encounter of your life.
Dane Brookes (Content Marketing Revolution: Seize Control of Your Market in Five Key Steps)
Your style guide is your most loyal brand protector.
Dane Brookes (Content Marketing Revolution: Seize Control of Your Market in Five Key Steps)
You can't build a strong personal brand by just posting status updates... people need more than that, they need valuable content, beyond updates and tweets.
Bernard Kelvin Clive
In this day and age, entrepreneurial and sales strategies are key to producing creative, original, digital content and marketing in line with current social and media trends.
Germany Kent
As a brand or branded individual, success means sending out interesting, authentic, relevant content on a regular basis.
Peg Samuel (Facebook Marketing Like I'm 5: The Ultimate Beginner’s Guide to Mastering Facebook Advertising Tools, Fan Growth Strategies, and Analytics)
You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward.
Seth Godin
In order to be successful in the digital space you must produce creative and original content in line with current social and media trends that is innovative enough to have a memorable impact.
Germany Kent
The future of B2B marketing will be about creating better content, leveraging tactics and ideas that were once considered solely the realm of B2C brands, and ultimately building credibility by being more human.
Rohit Bhargava (Non-Obvious 2019: How To Predict Trends and Win The Future)
Create engaging video content.” If a picture can tell a thousand words, image how many words a video can convey. To say that video should be an important piece of your content pie would be an understatement for most businesses.
Jeremy Goldman (Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media)
Content without continuity and connection will leave you with fewer conversions, sales, and engagement. Stop trying to create something to go viral. Start building an authentic connection rooted in endurance and engagement.
Loren Weisman
There is a ton of literature now—including TED Talks and Michael Pollan’s book How to Change Your Mind—about psilocybin and MDMA being highly effective medications for PTSD. Anecdotal stories abound of suffering veterans emerging from one meaningful trip completely cured, with a new vigor for life. Shrooms in particular have proved to be a great salve for people with terminal illnesses. The oncoming specter of death can be terrifying, but after these suffering patients emerge from their hallucinogenic experiences, many are at peace with their lives and deaths, content to be absorbed back into the fabric of the universe. Shrooms have also been shown to suppress your DMN and dissolve your ego, allowing you to look at your life with a childlike, brand-new perspective. They can draw connections between disparate parts of the brain, building creative solutions to our life’s struggles and strengthening areas we don’t use frequently enough.
Stephanie Foo (What My Bones Know)
Increased brand awareness online requires a strategic marketing approach focused on creating and distributing content that is relevant and consistent with the message you want to convey in an attempt to attract and retain a clearly defined audience.
Germany Kent
In this age people have become more loyal and attached to personal brands,individuals than companies, brands. [You get the emotional highs and lows, but real issues overlooked]. In a social media driven world, every piece of content we put out there can make or mar us
Bernard Kelvin Clive
If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
When you see ads again and again, the brand becomes familiar to you. Familiarity makes you think that you know about the content too. Actually we don't know much about anyone. We just see things and people again and again and become familiar with them. It creates the illusion that we know them.
Shunya
In this article, you will learn the tips to soar with the coverage. In order to increase brand visibility and reach your target audience, you need a great PR campaign. Finetuning your WHY and CONTENT is critical to ensuring that your PR campaign is a success. For more information click the link.
SOAR PR
Osborn’s Conservation Foundation assembled the first climate change conference in 1963; this resulted in a paper, “Implications of Rising Carbon Dioxide Content of the Atmosphere.” According to Spencer Weart’s Discovery of Global Warming (2004), “Their report warned that the doubling of CO 2 projected
Stewart Brand (Whole Earth Discipline: Why Dense Cities, Nuclear Power, Transgenic Crops, Restored Wildlands, and Geoengineering Are Necessary)
Consistency is everything to YouTube. If you provide consistent content over a period of time, as long as the quality is good, you will find your audience and your place on the site. You may not end up a viral sensation, but if you’re not making money exclusively off of YouTube, that’s no reason to worry.
L. David Harris (Get Noticed: Social Media Marketing for Entrepreneurs: Market Your Brand Without Being Annoying)
Not everyone requires, nor seeks, the stimulus of the recurring image. They are content to be without directions. But for those of us who are branded by this particular mark, at least we know where we're going. We are going, as it were, on a series of seasonal journeys, the climax of which is simply returning home.
Laurie Lee (Village Christmas and Other Notes on the English Year)
Until Perry was five, the team of “Tex & Flo” continued to work the rodeo circuit. As a way of life, it wasn’t “any gallon of ice cream,” Perry once recalled: “Six of us riding in an old truck, sleeping in it, too, sometimes, living off mush and Hershey kisses and condensed milk. Hawks Brand condensed milk it was called, which is what weakened my kidneys—the sugar content—which is why I was always wetting the bed.” Yet it was not an unhappy existence, especially for a little boy proud of his parents, admiring of their showmanship and courage—a happier life, certainly, than what replaced it. For Tex and Flo, both forced by ailments to retire from their occupation, settled near Reno, Nevada.
Truman Capote (In Cold Blood)
Today, entertainment and escapism are prized above almost anything else. Consumers want infotainment, not information. Information is cheap and plentiful; information wrapped in a story, however, is special. Brands need to storytell around their content to make it enticing, not just put it out for passive consumption like a boring platter of cubed cheese.
Gary Vaynerchuk (Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World)
When I was in the advertising business, I used to offer free seminars to advertisers about how to create better ads (the material in this chapter being the content). That was not so long ago, but since then the Internet has ballooned to major significance. If I were selling advertising today, I’d have that seminar online. Think of how this cuts down on your travel expenses. I used to fly all over creation to deliver those seminars. And appointments were harder to get. The education-based marketing concept that you learned in Chapter Four works hand in glove with the ability to do things over the Internet. Here’s the pitch I’d do today: “How would you like to learn to make your advertising literally 10 times more effective? And you can do it right from the comfort of your favorite office chair.” It’s hard to resist such an offer. There are many examples I could give you to flesh out the model of turning your Web site into a community. The examples below are simple and some are even silly, but each shows how far this concept can go and how it helps you capture more leads and build a better brand.
Chet Holmes (The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies)
As communicators, we are complicit in the harm caused by performative communications, microaggressions, reinforcing stereotypes in our content, and contributing to damaging our brand’s reputation…. As conscious communicators, with an awareness of others’ experiences and a commitment to centering them, we are uniquely positioned to help build a truly people-centered workplace.
Kim Clark (The Conscious Communicator: The Fine Art of Not Saying Stupid Sh*t)
As communicators, we are complicit in the harm caused by performative communications, microaggressions, reinforcing stereotypes in our content, and contributing to damaging our brand’s reputation…. As conscious communicators, with an awareness of others’ experiences and a commitment to centering them, we are uniquely positioned to help build a truly people-centered workplace.
Janet M Stovall (The Conscious Communicator: The Fine Art of Not Saying Stupid Sh*t)
the most important finding of all is that happiness does not really depend on objective conditions of either wealth, health or even community. Rather, it depends on the correlation between objective conditions and subjective expectations. If you want a bullock-cart and get a bullock-cart, you are content. If you want a brand-new Ferrari and get only a second-hand Fiat you feel deprived.
Yuval Noah Harari (Sapiens: A Brief History of Humankind)
But the most important finding of all is that happiness does not really depend on objective conditions of either wealth, health or even community. Rather, it depends on the correlation between objective conditions and subjective expectations. If you want a bullock-cart and get a bullock-cart, you are content. If you want a brand-new Ferrari and get only a second-hand Fiat you feel deprived.
Yuval Noah Harari (Sapiens: A Brief History of Humankind)
But the most important finding of all is that happiness does not really depend on objective conditions of either wealth, health or even community, Rather, it depends on the correlation between objective conditions and subjective expectations. If you want a bullock-cart and get a bullock-cart, you are content. If you want a brand-new Ferrari and get only a second-hand Fiat you feel deprived. This is why winning the lottery has, over time, the same impact on people's happiness as a debilitating car accident. When things improve, expectations balloon, and consequently even dramatic improvements in objective conditions can leave us dissatisfied. When things deteriorate, expectations shrink, and consequently even a severe illness might leave you pretty much as happy as you were before.
Yuval Noah Harari (Sapiens: A Brief History of Humankind)
work the rodeo circuit. As a way of life, it wasn’t “any gallon of ice cream,” Perry once recalled: “Six of us riding in an old truck, sleeping in it, too, sometimes, living off mush and Hershey kisses and condensed milk. Hawks Brand condensed milk it was called, which is what weakened my kidneys—the sugar content—which is why I was always wetting the bed.” Yet it was not an unhappy existence,
Truman Capote (In Cold Blood)
Content that entertains sees engagement. Content that sees engagement tells Facebook and the rest of the world that your customers care about your brand, so that when you finally do put out something that would directly benefit your bottom line—a coupon, a free-shipping offer, or some other call to action—4 percent of your community sees it instead of a half percent, which gives you a much better chance at making a sale. TARGET
Gary Vaynerchuk (Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World)
What Writing Can Help Us Do: Name our experience so we can more fully understand it. Give language to the future we want to create so it stops feeling vague and begins to seem achievable. Build a bridge (neural pathways) between the now we’re experiencing and the future we’d like to create. Heal and engineer our own resilience from past experience. Find perspective for life’s challenges, large and small. Invent brand-new solutions for age-old problems. Build our confidence. Increase our working memory and overall cognitive power. Cultivate more gratitude and contentment. Provide clarity for our decisions. Increase satisfaction in our romantic partnerships. Level up our immune system, help us sleep better, etc. Combat and curb anxiety, stress, and depression. Tune out the well-meaning and critical voices around us so we can finally understand what we think.
Allison Fallon (The Power of Writing It Down: A Simple Habit to Unlock Your Brain and Reimagine Your Life)
An effective content strategy has to mix your authenticity, your story & your authority mixed with the shares of other peoples content. If you're only sharing other peoples stories, authority, authenticity & brands, how does that make any new or old visitors want to connect with yours? And, only reposting without sharing why you chose to share it & what your thoughts are on that content creates zero connection to you and for you.
Loren Weisman
The poetry of the new year is problematically punctual. An impeccable guest who arrives on time when you are running frantically behind schedule. Catching you precisely at that awkward stage of housecleaning when the contents of closet and cupboard are strewn across the room and there is no sensible place left to sit down. No, you haven’t had a chance to change the guest room towels, your clothes or your habits. It is at this stage that you begin to stammer out apologies and resolutions. The visitor fixes you with a gaze that breaks like dawn over your clutter and chagrin. 'What a beautiful life,' murmurs your guest, pressing an oddly shaped package into your hands. Gladness rises in the heart like a cloud of hummingbirds. Always the same, unpredictable, utterly original gift. You consider the paradox of that as you hold it between your palms. Like freshly kneaded dough: this brand new day.
Pavithra K. Mehta
All your need to know about blogs, niche websites, SEO, Wordpress, the best tools, software reviews... for creating content, building an audience and converting visitors into buyers. The Art Of The Art of Growth Marketing is managed by Martin Couture, a Content Marketing Consultant, who comes from a digital agency background. In the course of his career Martin Couture worked with brands like Disney, Nike, Tiffany, Porsche, BMW, Fendi and many more.
Art Of Growth Marketing
It was raining and I had to walk on the grass. I’ve got mud all over my shoes. They’re brand-new, too.” “I’ll carry you across the grass on the return trip, if you like,” Colby offered with twinkling eyes. “It would have to be over one shoulder, of course,” he added with a wry glance at his artificial arm. She frowned at the bitterness in his tone. He was a little fuzzy because she needed glasses to see at distances. “Listen, nobody in her right mind would ever take you for a cripple,” she said gently and with a warm smile. She laid a hand on his sleeve. “Anyway,” she added with a wicked grin, “I’ve already given the news media enough to gossip about just recently. I don’t need any more complications in my life. I’ve only just gotten rid of one big one.” Colby studied her with an amused smile. She was the only woman he’d ever known that he genuinely liked. He was about to speak when he happened to glance over her shoulder at a man approaching them. “About that big complication, Cecily?” “What about it?” she asked. “I’d say it’s just reappeared with a vengeance. No, don’t turn around,” he said, suddenly jerking her close to him with the artificial arm that looked so real, a souvenir of one of his foreign assignments. “Just keep looking at me and pretend to be fascinated with my nose, and we’ll give him something to think about.” She laughed in spite of the racing pulse that always accompanied Tate’s appearances in her life. She studied Colby’s lean, scarred face. He wasn’t anybody’s idea of a pinup, but he had style and guts and if it hadn’t been for Tate, she would have found him very attractive. “Your nose has been broken twice, I see,” she told Colby. “Three times, but who’s counting?” He lifted his eyes and his eyebrows at someone behind her. “Well, hi, Tate! I didn’t expect to see you here tonight.” “Obviously,” came a deep, gruff voice that cut like a knife. Colby loosened his grip on Cecily and moved back a little. “I thought you weren’t coming,” he said. Tate moved into Cecily’s line of view, half a head taller than Colby Lane. He was wearing evening clothes, like the other men present, but he had an elegance that made him stand apart. She never tired of gazing into his large black eyes which were deep-set in a dark, handsome face with a straight nose, and a wide, narrow, sexy mouth and faintly cleft chin. He was the most beautiful man. He looked as if all he needed was a breastplate and feathers in his hair to bring back the heyday of the Lakota warrior in the nineteenth century. Cecily remembered him that way from the ceremonial gatherings at Wapiti Ridge, and the image stuck stubbornly in her mind. “Audrey likes to rub elbows with the rich and famous,” Tate returned. His dark eyes met Cecily’s fierce green ones. “I see you’re still in Holden’s good graces. Has he bought you a ring yet?” “What’s the matter with you, Tate?” Cecily asked with a cold smile. “Feeling…crabby?” His eyes smoldered as he glared at her. “What did you give Holden to get that job at the museum?” he asked with pure malice. Anger at the vicious insinuation caused her to draw back her hand holding the half-full coffee cup, and Colby caught her wrist smoothly before she could sling the contents at the man towering over her. Tate ignored Colby. “Don’t make that mistake again,” he said in a voice so quiet it was barely audible. He looked as if all his latent hostilities were waiting for an excuse to turn on her. “If you throw that cup at me, so help me, I’ll carry you over and put you down in the punch bowl!” “You and the CIA, maybe!” Cecily hissed. “Go ahead and try…!” Tate actually took a step toward her just as Colby managed to get between them. “Now, now,” he cautioned. Cecily wasn’t backing down an inch. Neither was Tate.
Diana Palmer (Paper Rose (Hutton & Co. #2))
Authority does not have to be a person or institution which says: you have to do this, or you are not allowed to do that. While this kind of authority may be called external authority, authority can appear as internal authority, under the name of duty, conscience, or super-ego. As a matter of fact, the development of modern thinking from Protestantism to Kant's philosophy, can be characterized as the substitution of internalized authority for an external one. With the political victories of the rising middle class, external authority lost prestige and man's own conscience assumed the place which external authority once had held. This change appeared to many as the victory of freedom. To submit to orders from the outside (at least in spiritual matters) appeared to be unworthy of a free man; but the conquest of his natural inclinations, and the establishment of the domination of one part of the individual, his nature, by another, his reason, will or conscience, seemed to be the very essence of freedom. Analysis shows that conscience rules with a harshness as great as external authorities, and furthermore that frequently the contents of the orders issued by man's conscience are ultimately not governed by demands of the individual self but by social demands which have assumed the dignity of ethical norms. The rulership of conscience can be even harsher than that of external authorities, since the individual feels its orders to be his own; how can he rebel against himself? In recent decades "conscience" has lost much of its significance. It seems as though neither external nor internal authorities play any prominent role in the individual's life. Everybody is completely "free", if only he does not interfere with other people's legitimate claims. But what we find is rather that instead of disappearing, authority has made itself invisible. Instead of overt authority, "anonymous" authority reigns.It is disguised as common sense, science, psychic health, normality, public opinion. It does not demand anything except the self-evident. It seems to use no pressure but only mild persuasion. Whether a mother says to her daughter, "I know you will not like to go out with that boy", or an advertisement suggests, "Smoke this brand of cigarettes--you will like their coolness", it is the same atmosphere of subtle suggestion which actually pervades our whole social life. Anonymous authority is more effective than overt authority, since one never suspects that there is any order which one is expected to follow. In external authority it is clear that there is an order and who gives it; one can fight against the authority, and in this fight personal independence and moral courage can develop.But whereas in internalized authority the command, though an internal one, remains visible, in anonymous authority both command and commander have become invisible.It is like being fired at by an invisible enemy. There is nobody and nothing to fight back against.
Erich Fromm (Escape from Freedom)
A drunk [once] said to me, "Drugs and alcohol are not our problem, reality is our problem; drugs and alcohol are our solution to that problem." [...] Aren't we all, in one way or another, trying to find a solution to the problem of reality? If I get this job, this girl, this guy, these shoes. If I pass this exam, eat this pizza, drink this booze, go on this holiday. [...] Isn't there always some kind of condition to contentment? Isn't it always placed in the future, wrapped up in some object, either physical or ideological?
Russell Brand (Revolution)
Simon Leigh Pure Reputation, The Role of AI in Online Reputation Management (ORM) Artificial Intelligence (AI) plays a transformative role in Online Reputation Management by automating monitoring, analysis, and response to online content. AI-powered tools scan social media, review platforms, forums, and news sites in real time to detect mentions of a brand or individual. Through sentiment analysis, AI evaluates whether the mentions are positive, negative, or neutral, helping businesses gauge public perception instantly. AI also enables predictive analytics, identifying emerging reputation risks before they escalate. Chatbots and automated response systems use natural language processing (NLP) to manage customer interactions quickly and consistently. Additionally, AI supports content generation and SEO optimization, ensuring positive brand stories and authoritative profiles rank higher in search results. Overall, AI enhances ORM by making it faster, data-driven, and proactive, allowing organizations to protect and strengthen their digital reputation efficiently.
Simon Leigh Pure Reputation
In a private room down the hall, a tired but delighted Cecily was watching her husband with his brand-new son. Cecily had thought that the expression on Tate’s face at their wedding would never be duplicated. But when they placed the tiny little boy in his father’s gowned arms in the delivery room, and he saw his child for the first time, the look on his face was indescribable. Tears welled in his eyes. He’d taken the tiny little fist in his big, dark hand and smoothed over the perfect little fingers and then the tiny little face, seeking resemblances. “Generations of our families,” he said softly, “all there, in that face.” He’d looked down at his wife with unashamedly wet eyes. “In our son’s face.” She wiped her own tears away with a corner of the sheet and coaxed Tate’s head down so that she could do the same for him where they were, temporarily, by themselves. Now she was cleaned up, like their baby, and drowsy as she lay on clean white sheets and watched her husband get acquainted with his firstborn. “Isn’t he beautiful?” he murmured, still awed by the child. “Next time, we have to have a little girl,” he said with a tender smile, “so that she can look like you.” Her heart felt near to bursting as she stared up at that beloved face, above the equally beloved face of their firstborn. “My heart is happy when I see you,” she whispered in Lakota. He chuckled, having momentarily forgotten that he’d taught her how to say it. “Mine is equally happy when I see you,” he replied in English. She reached out and clasped his big hand with her small one. On the table beside her was a bouquet of roses, red and crisp with a delightful soft perfume. Her eyes traced them, and she remembered the first rose he’d ever given her, when she was seventeen: a beautiful red paper rose that he’d brought her from Japan. Now the roses were real, not imitation. Just as her love for him, and his for her, had become real enough to touch. He frowned slightly at her expression. “What is it?” he asked softly. “I was remembering the paper rose you brought me from Japan, just after I went to live with Leta.” She shrugged and smiled self-consciously. He smiled back. “And now you’re covered in real ones,” he discerned. She nodded, delighted to see that he understood exactly what she was talking about. But, then, they always had seemed to read each others’ thoughts-never more than now, with the baby who was a living, breathing manifestation of their love. “Yes,” she said contentedly. “The roses are real, now.” Outside the window, rain was coming down in torrents, silver droplets shattering on the bright green leaves of the bushes. In the room, no one noticed. The baby was sleeping and his parents were watching him, their eyes full of warm, soft dreams.
Diana Palmer (Paper Rose (Hutton & Co. #2))
By three months old, 40 percent of infants watch screen media regularly; by two years, 90 percent do. By her third birthday, the average American child recognizes one hundred brand logos. The typical child is exposed to forty thousand screen ads per year. Children know the names of more branded characters than of real animals. By her tenth birthday, the average American child knows three hundred to four hundred brands. Research shows over and over that preschoolers will overwhelmingly think advertised products, branded products, are superior even when the actual contents are identical.
Robert W. McChesney (Digital Disconnect: How Capitalism is Turning the Internet Against Democracy)
So the dentist took a trip to his local supermarkets, brought seventy-eight brands of cereal back to his lab, and proceeded to measure the sugar content of each with damning precision. A third of the brands had sugar levels between 10 percent and 25 percent. Another third ranged up to an alarming 50 percent, and eleven climbed even higher still—with one cereal, Super Orange Crisps, packing a sugar load of 70.8 percent. When each cereal brand was cross-referenced with TV advertising records, the sweetest brands were found to be the ones most heavily marketed to kids during Saturday morning cartoons.
Michael Moss (Salt, Sugar, Fat: How the Food Giants Hooked Us)
Even stranger than our teeth-brushing behaviour is our preference for stripy toothpaste. When it first appeared, in a product called Stripe, it aroused a great deal of debate over how it was made. Many people dissected the empty container; others froze a full tube and then cut it open in a cross section.* What was strange was that nobody ever asked ‘Why?’ After all, the moment toothpaste enters your mouth, all the ingredients are mixed together, so what was the point of keeping them separate in the tube? There are two explanations: 1) simple childish novelty and 2) psycho-logic. Psychologically, the stripes serve as a signal: a claim that a toothpaste performed more than one function (fighting cavities, tackling infection and freshening breath) was thought to be more convincing if the toothpaste contained three visibly separate active ingredients. In general, people are impressed by any visible extra effort that goes into a product: if you simply say ‘this washing powder is better than our old powder’, it is a hollow claim. However, if you replace the powder with a gel, a tablet or some other form, the cost and effort which have gone into the change make it more plausible to the purchaser there may have been some real innovation in the new contents.
Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
This feeling of irritability and alienation meant I was malleable. Have you ever tried to argue with someone who doesn’t want anything from you? It’s hard. Have you ever noticed in a row with someone that no longer loves you that you have no recourse? No tools with which to bargain. If you stroll up to a stranger and tell them that unless they comply with your demands they’ll never see you again, it’s unlikely that they’ll fling themselves at your feet and beg you not to go. They’ll just wander off. When people are content, they are difficult to maneuver. We are perennially discontent and offered placebos as remedies. My intention in writing this book is to make you feel better, to offer you a solution to the way you feel.
Russell Brand (Revolution)
Genisys, a Google Adwords-certified leading Digital Marketing Agency is operating multi facet digital services throughout India specializing in Web development, Web design, Software development, Digital marketing services which include-SEO (Search Engine Optimization), SMM (Social Media Marketing), PPC(Pay Per Click), Email marketing, Content marketing, Mobile marketing, Affiliate marketing, Brand marketing and promotion, inbound marketing, Local Business Marketing, Business listing solution, Video brochure, Ecommerce solution, CRM service, Reputation Management, Online Presence analysis, Conversion Rate Optimization, Goggle service and so on to keep up with the high-tech advanced digital world and connecting the clients goal to reality through creative designers, digital strategists and specialized innovative team.
Genisys
In life, we are all on the same journey, we are all struggling to get from point A to point B. Different people have different point A originations and B destinations, but the path we travel is the same. If you can take what you have learned; share the experience and shortcuts you've discovered along the way, offer time saving tips and how you finally made it - then you can lighten the load of those who are just beginning on a similar path. Getting paid for it is an added bonus. My hope is that you do not end your journey at “I wrote a book” but rather understand that your book is just the beginning. Imagine the products you can create based on the contents of your book. Imagine the opportunities to share your knowledge with more people by speaking, training, coaching. You have an important message to share and the world is waiting...
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
While advertising was once used primarily to create a sale or enhance an image, it must now be used to create awareness about Web content. • While SEO was at one time primarily a function of optimizing a Web site, it must now be a function of optimizing brand assets across social media. • While lead generation used to consist of broadcasting messages, it must now rely heavily on being found in the right place at the right time. • While lead conversion in the past often consisted of multiple sales calls to supply information, it must now supplement Web information gathering with value delivery. • While referrals used to be a simple matter of passing a name, they now rely heavily on an organization’s online reputation, ratings, and reviews. • While physical store location has always mattered, online location for the local business has become a life-and-death matter.
John Jantsch (Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide)
Let us go and sit in the shade," said Lord Henry. "Parker has brought out the drinks, and if you stay any longer in this glare, you will be quite spoiled, and Basil will never paint you again. You really must not allow yourself to become sunburnt. It would be unbecoming." "What can it matter?" cried Dorian Gray, laughing, as he sat down on the seat at the end of the garden. "It should matter everything to you, Mr. Gray." "Why?" "Because you have the most marvellous youth, and youth is the one thing worth having." "I don't feel that, Lord Henry." "No, you don't feel it now. Some day, when you are old and wrinkled and ugly, when thought has seared your forehead with its lines, and passion branded your lips with its hideous fires, you will feel it, you will feel it terribly. Now, wherever you go, you charm the world. Will it always be so? ... You have a wonderfully beautiful face, Mr. Gray. Don't frown. You have. And beauty is a form of genius--is higher, indeed, than genius, as it needs no explanation. It is of the great facts of the world, like sunlight, or spring-time, or the reflection in dark waters of that silver shell we call the moon. It cannot be questioned. It has its divine right of sovereignty. It makes princes of those who have it. You smile? Ah! when you have lost it you won't smile.... People say sometimes that beauty is only superficial. That may be so, but at least it is not so superficial as thought is. To me, beauty is the wonder of wonders. It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible.... Yes, Mr. Gray, the gods have been good to you. But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully. When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left for you, or have to content yourself with those mean triumphs that the memory of your past will make more bitter than defeats. Every month as it wanes brings you nearer to something dreadful. Time is jealous of you, and wars against your lilies and your roses. You will become sallow, and hollow-cheeked, and dull-eyed. You will suffer horribly.... Ah! realize your youth while you have it. Don't squander the gold of your days, listening to the tedious, trying to improve the hopeless failure, or giving away your life to the ignorant, the common, and the vulgar. These are the sickly aims, the false ideals, of our age. Live! Live the wonderful life that is in you! Let nothing be lost upon you. Be always searching for new sensations. Be afraid of nothing.... A new Hedonism--that is what our century wants. You might be its visible symbol. With your personality there is nothing you could not do. The world belongs to you for a season.... The moment I met you I saw that you were quite unconscious of what you really are, of what you really might be. There was so much in you that charmed me that I felt I must tell you something about yourself. I thought how tragic it would be if you were wasted. For there is such a little time that your youth will last--such a little time. The common hill-flowers wither, but they blossom again. The laburnum will be as yellow next June as it is now. In a month there will be purple stars on the clematis, and year after year the green night of its leaves will hold its purple stars. But we never get back our youth. The pulse of joy that beats in us at twenty becomes sluggish. Our limbs fail, our senses rot. We degenerate into hideous puppets, haunted by the memory of the passions of which we were too much afraid, and the exquisite temptations that we had not the courage to yield to. Youth! Youth! There is absolutely nothing in the world but youth!
Oscar Wilde (The Picture of Dorian Gray)
A large brand will typically spend between 10 and 20 percent of their media buy on creative,” DeJulio explains. “So if they have a $500 million media budget, there’s somewhere between $50 to $100 million going toward creating content. For that money they’ll get seven to ten pieces of content, but not right away. If you’re going to spend $1 million on one piece of content, it’s going to take a long time—six months, nine months, a year—to fully develop. With this budget and timeline, brands have no margin to take chances creatively.” By contrast, the Tongal process: If a brand wants to crowdsource a commercial, the first step is to put up a purse—anywhere from $50,000 to $200,000. Then, Tongal breaks the project into three phases: ideation, production, and distribution, allowing creatives with different specialties (writing, directing, animating, acting, social media promotion, and so on) to focus on what they do best. In the first competition—the ideation phase—a client creates a brief describing its objective. Tongal members read the brief and submit their best ideas in 500 characters (about three tweets). Customers then pick a small number of ideas they like and pay a small portion of the purse to these winners. Next up is production, where directors select one of the winning concepts and submit their take. Another round of winners are selected and these folks are given the time and money to crank out their vision. But this phase is not just limited to these few winning directors. Tongal also allows anyone to submit a wild card video. Finally, sponsors select their favorite video (or videos), the winning directors get paid, and the winning videos get released to the world. Compared to the seven to ten pieces of content the traditional process produces, Tongal competitions generate an average of 422 concepts in the idea phase, followed by an average of 20 to 100 finished video pieces in the video production phase. That is a huge return for the invested dollars and time.
Peter H. Diamandis (Bold: How to Go Big, Create Wealth and Impact the World (Exponential Technology Series))
What content types best meet the needs of our target audience and their changing, multiple contexts? What content types best fit the skills of our copywriters? What content types do we already have? What contexts are appropriate for the delivery of our content, and how will we translate our information into multiple content types appropriate for different screens, resolutions, locations, and contexts? Is existing content still good? Is it still current, relevant, and brand-appropriate for our needs, our users’ needs, and the context in which we want to deliver it? How will we get more content to bridge the gaps between what we have and what we need? What is the workflow that already supports that, and do we need to refine it? How will we make the case for these new content types to other team members who help shape the user experience? Who will do this for launch? Who will maintain content on an ongoing basis? Who will train them? How will we help people find the answers, definitions, and other information they need? What are the relationships within our content?
Margot Bloomstein (Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project)
Systrom and Krieger didn’t want any of this to be on Instagram and knew, as the site got bigger, that they wouldn’t be able to comb through everything to delete the worst stuff manually. After just nine months, the app already hosted 150 million photos, with users posting 15 photos per second. So they brainstormed a way to automatically detect the worst content and prevent it from going up, to preserve Instagram’s fledgling brand. “Don’t do that!” Zollman said. “If we start proactively reviewing content, we are legally liable for all of it. If anyone found out, we’d have to personally review every piece of content before it goes up, which is impossible.” She was right. According to Section 230 of the Communications Decency Act, nobody who provided an “interactive computer service” was considered the “publisher or speaker” of the information, legally speaking, unless they exerted editorial control before that content was posted. The 1996 law was Congress’s attempt to regulate pornographic material on the Internet, but was also crucial to protecting internet companies from legal liability for things like defamation.
Sarah Frier (No Filter: The Inside Story of Instagram)
But the most important finding of all is that happiness does not really depend on objective conditions of either wealth, health or even community. Rather, it depends on the correlation between objective conditions and subjective expectations. If you want a bullock-cart and get a bullock-cart, you are content. If you want a brand-new Ferrari and get only a second-hand Fiat you feel deprived. This is why winning the lottery has, over time, the same impact on people’s happiness as a debilitating car accident. When things improve, expectations balloon, and consequently even dramatic improvements in objective conditions can leave us dissatisfied. When things deteriorate, expectations shrink, and consequently even a severe illness might leave you pretty much as happy as you were before. You might say that we didn’t need a bunch of psychologists and their questionnaires to discover this. Prophets, poets and philosophers realised thousands of years ago that being satisfied with what you already have is far more important than getting more of what you want. Still, it’s nice when modern research – bolstered by lots of numbers and charts – reaches the same conclusions the ancients did.
Yuval Noah Harari (Sapiens: A Brief History of Humankind)
Before I knew it, the first animal had entered the chute. Various cowboys were at different positions around the animal and began carrying out their respective duties. Tim looked at me and yelled, “Stick it in!” With utter trepidation, I slid the wand deep into the steer’s rectum. This wasn’t natural. This wasn’t normal. At least it wasn’t for me. This was definitely against God’s plan. I was supposed to check the monitor and announce if the temperature was above ninety-degrees. The first one was fine. But before I had a chance to remove the probe, Tim set the hot branding iron against the steer’s left hip. The animal let out a guttural Mooooooooooooo!, and as he did, the contents of its large intestine emptied all over my hand and forearm. Tim said, “Okay, Ree, you can take it out now.” I did. I didn’t know what to do. My arm was covered in runny, stinky cow crap. Was this supposed to happen? Should I say anything? I glanced at my sister, who was looking at me, completely horrified. The second animal entered the chute. The routine began again. I stuck it in. Tim branded. The steer bellowed. The crap squirted out. I was amazed at how consistent and predictable the whole nasty process was, and how nonchalant everyone--excluding my sister--was acting. But then slowly…surely…I began to notice something. On about the twentieth animal, I began inserting the thermometer. Tim removed his branding iron from the fire and brought it toward the steer’s hip. At the last second, however, I fumbled with my device and had to stop for a moment. Out of the corner of my eye, I noticed that when I paused, Tim did, too. It appeared he was actually waiting until I had the thermometer fully inserted before he branded the animal, ensuring that I’d be right in the line of fire when everything came pouring out. He had planned this all along, the dirty dog. Seventy-eight steers later, we were finished. I was a sight. Layer upon layer of manure covered my arm. I’m sure I was pale and in shock. The cowboys grinned politely. Tim directed me to an outdoor faucet where I could clean my arm. Marlboro Man watched as he gathered up the tools and the gear…and he chuckled. As my sister and I pulled away in the car later that day, she could only say, “Oh. My. God.” She made me promise never to return to that awful place. I didn’t know it at the time, but I’d found out later that this, from Tim’s perspective, was my initiation. It was his sick, twisted way of measuring my worth.
Ree Drummond (The Pioneer Woman: Black Heels to Tractor Wheels)
When anyone calls me a liberal, I say, ‘You’re damn right,’ because at the heart of that word is ‘liberty,’” explained law professor, constitutional scholar, and U.S. Congressman Jamie Raskin. “And I’m a progressive, because at the heart of that word is ‘progress.’ And these days, I’m very happy to call myself a conservative, because unlike the party of nihilists and insurrectionists, I want to conserve the land, air, water, the climate system, the Constitution, the Bill of Rights, the Clean Air Act, the Social Security Act, the Medicare Act, the Fair Labor Standards Act, Civil Rights Act, Voting Rights Act, you name it. Everything they want to tear down is everything we want to conserve and make work for the American people over the decades of progress we’ve made.” Republicans, by contrast, have spent decades hiding behind their historical branding to give themselves cover to act in a way that is completely antithetical to their professed values. These are conservatives who don’t intend to conserve anything; constitutionalists who don’t adhere to the Constitution; textualists who are content to discard any text that doesn’t confirm their prior beliefs. The Republicans don’t even believe in their namesake of a “republic” anymore.
Brian Tyler Cohen (Shameless: Republicans’ Deliberate Dysfunction and the Battle to Preserve Democracy)
Daily work in the field of online advertising, as Jack Goldenberg sees it, is still significantly different from what the trends are propagated by online promotions. Defining online budget According to Jack Goldenberg a vast majority of the budget for online advertising does not exceed $2,000 on a monthly basis, depending on the perception of the company as they can bring effects "online adventure", established budgets for online advertising move in value from $200 to $2,000 per month (with highest proportion of $200-$500). This does not mean that a number of companies gives less advertising - but even then it can not be called "creating the campaign." Goldenberg believes that in order to create an online advertising campaign there should be a budget of at least $500 for the use of different types of online advertising. Goldenberg explains this as: In an environment of such budget is not simply distribute the money "wisely" and that since it has obvious benefits through a variety of online advertising systems. Jack Goldenberg found out how most companies in the world and USA are oriented towards effects in relation to the funds that are made for advertising. In this type of company, regardless of what everyone knows to be used types of brand advertising (advertising through banners - display advertising) to create recognizable firms in certain target groups, the effects of such advertising are not directly comparable with respect to the effects of (price per click - CPC - Cost per click) with contextual advertising, which for years has given much more efficient (measurable) results in relation to advertising banners, concludes Mr. Goldenberg. According to Yoel Goldenberg it is good when there is an understanding in companies that brand advertising has a different type of effects in relation to the PPC (contextual) advertising, and that would be it "documented" in a certain way, it is necessary to constantly explore and find those web sites that deliver the best effects for optimum need of assets. The process of creating an online advertising campaigns, explained by Goldenberg, usually starts (or should start) finding individual Web sites on which to advertise a company could, possibly longer term. Unfortunately, says Goldenberg, in our country is not in all sectors (industries) simply find diverse Web sites from which to choose "pretenders" for online advertising. An even greater problem is the fact that long-term advertising on a Web site does not bring the desired effect, unless it is constantly not working to the content of advertising often changes with an emphasis on meeting the needs of potential clients.
Jack Goldenberg (My Secret List of Sites that Pay: Websites that pay you from home (Quick Easy Money))
The crystallized opposition of the segregationists was not unexpected; but we had only dimly foreseen the resistance that came from another quarter. Victor Hugo has spoken of the "madmen of moderation" who are "un-paving hell." The descendants of Hugo's moderates appeared in the fall of 1963, bearing banners inscribed with the message: Order Before Justice. For the most part, these moderates counted themselves as friends of the civil-rights movement; certainly they were in no sense moral bedfellows of the forces of segregation and violence. But they were now wrestling with a logic that an earlier, more passive, movement had never forced them to question. They had long settled on a simple compromise, one easy to accept and to live with. They could countenance token changes, and they had always believed these would make the Negro content. They were not asking him to stay in his old ghetto. They were ready to build a brand-new ghetto for him with a small exit door for a few. But the breath of the new movement chilled them. The Negro was insisting upon the mass application of equality to jobs, housing, education and social mobility. He sought a full life for a whole people. These moderates had come some distance in step with the thundering drums, but at the point of mass application they wanted the bugle to sound a retreat.
Martin Luther King Jr. (Why We Can't Wait)
No, you don't feel it now. Some day, when you are old and wrinkled and ugly, when thought has seared your forehead with its lines, and passion branded your lips with its hideous fires, you will feel it, you will feel it terribly. Now, wherever you go, you charm the world. Will it always be so? ... You have a wonderfully beautiful face, Mr. Gray. Don't frown. You have. And beauty is a form of genius--is higher, indeed, than genius, as it needs no explanation. It is of the great facts of the world, like sunlight, or spring-time, or the reflection in dark waters of that silver shell we call the moon. It cannot be questioned. It has its divine right of sovereignty. It makes princes of those who have it. You smile? Ah! when you have lost it you won't smile.... People say sometimes that beauty is only superficial. That may be so, but at least it is not so superficial as thought is. To me, beauty is the wonder of wonders. It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible.... Yes, Mr. Gray, the gods have been good to you. But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully. When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left for you, or have to content yourself with those mean triumphs that the memory of your past will make more bitter than defeats. Every month as it wanes brings you nearer to something dreadful. Time is jealous of you, and wars against your lilies and your roses. You will become sallow, and hollow-cheeked, and dull-eyed. You will suffer horribly.... Ah! realize your youth while you have it. Don't squander the gold of your days, listening to the tedious, trying to improve the hopeless failure, or giving away your life to the ignorant, the common, and the vulgar. These are the sickly aims, the false ideals, of our age. Live! Live the wonderful life that is in you! Let nothing be lost upon you. Be always searching for new sensations. Be afraid of nothing.... A new Hedonism--that is what our century wants. You might be its visible symbol. With your personality there is nothing you could not do. The world belongs to you for a season.... The moment I met you I saw that you were quite unconscious of what you really are, of what you really might be. There was so much in you that charmed me that I felt I must tell you something about yourself. I thought how tragic it would be if you were wasted. For there is such a little time that your youth will last--such a little time. The common hill-flowers wither, but they blossom again. The laburnum will be as yellow next June as it is now. In a month there will be purple stars on the clematis, and year after year the green night of its leaves will hold its purple stars. But we never get back our youth. The pulse of joy that beats in us at twenty becomes sluggish. Our limbs fail, our senses rot. We degenerate into hideous puppets, haunted by the memory of the passions of which we were too much afraid, and the exquisite temptations that we had not the courage to yield to. Youth! Youth! There is absolutely nothing in the world but youth!
Oscar Wilde (The Picture of Dorian Gray)
Seth Godin, author of more than a dozen bestsellers, including Purple Cow and Permission Marketing, understands the importance of frequency and consistency in a book marketing and public relations campaign. He practices these through following these seven steps: Permission marketing. This is a process by which marketers ask permission before sending ads to prospects. Godin pioneered the practice in 1995 with the founding of Yoyodyne, the Web’s first direct mail and promotions company (it used contests, online games, and scavenger hunts to market companies to participating users). He sold it to Yahoo! three years later. Editorial content. Godin was a long-time contributing editor to the popular Fast Company magazine. Blogging. Seth's Blog is one of the most-frequented blogs. Public speaking. Successful Meetings magazine named Godin one of the top 21 speakers of the 21st century. Words used to describe his lectures include "visual," "personal," and "dynamic." Community-building. His latest company, Squidoo.com, ranked among the top 125 sites in the U.S. (by traffic) by Quantcast, allows people to build a page about any topic that inspires them. The site raises money for charity and pays royalties to its million-plus members. E-books. Godin took a step to publish all his books electronically, then worked with Amazon on his own imprint, Domino, which published 12 books. Recently, Godin ended that project – since as he said in a blog, it was a "project" and he is always looking for more and different opportunities. Continuous improvement. Godin is always on the lookout for more ideas, more business opportunities and more engagement with his community.
Michael R. Drew (Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand)
Their primary customers are upper-income women between thirty and fifty years sold. The average markup on a handbag is ten to twelve times production cost. Perfume has, for more than seventy years, served as an introduction to a luxury brand. The message was clear: buy our brand and you too, will live a luxury life. The contradiction between personal indulgence and conspicuous consumption is the crux of the luxury business today: the convergence of its history with its current reality. Today, luxury brand items are collected like baseball cards, displayed like artwork, brandished like iconography. The tycoons have shifted the focus from what the product is to what is represents. Perfume has a mystical, magical quality. It catches your attention, enchants you. It complements and enhances your personality. it stirs emotion, within you and others around you. Perfume was a link between gods and mortals. It was a way to contact the gods, Hermes's Jean-Claude Ellena told me. Now it is a profane link: it's between you and me. Contentment is natural wealth. Luxury is artificial poverty. Socrates More than anything else today, the handbag tells the story of a woman: her reality, her dreams. Oscar Wilde said elegance is power. If it would abolish avarice, you must abolish its mother, luxury. Cicero People don't believe there is a difference between real and fake anymore. Bernard Arnault's marketing plan had worked: consumers don't buy luxury branded items for what they are, but for what they represent. Luxury is the ease of a T-shirt in a very expensive dress. If you don't have it, you are not a person used to luxury. You are just a rich person who can buy staff. Karl Lagerfeld Luxury is exclusivity, it is made for you and no one else has it. At a minimum, it must be impeccable. Maximum, unique. If you do luxury, Louboutin explained, you have to treat people in a human way and you have to be elegant. You can't ask poor people in bad conditions to make beautiful things.
Dana Thomas (Deluxe: How Luxury Lost Its Luster)
Furthermore, it is not the people or the citizens who decide on what to vote, on which political program, at what time, and so on. It is the oligarchs and the oligarchic system that decide on this and that submit their choice to the vote of the electorate (in certain very specific cases). One could legitimately wonder, for instance, why there are not more referendums, and in particular referendums of popular initiative, in “democracy.” Cornelius Castoriadis perfectly described this state of affairs when he wrote: “The election is rigged, not because the ballot boxes are being stuffed, but because the options are determined in advance. They are told, ‘vote for or against the Maastricht Treaty,’ for example. But who made the Maastricht Treaty? It isn’t us.” It would thus be naive to believe that elections reflect public opinion or even the preferences of the electorate. For these oligarchic principles dominate our societies to such an extent that the nature of the choice is decided in advance. In the case of elections, it is the powerful media apparatus—financed in the United States by private interests, big business, and the bureaucratic machinery of party politics—that presents to the electorate the choices to be made, the viable candidates, the major themes to be debated, the range of possible positions, the questions to be raised and pondered, the statistical tendencies of “public opinion,” the viewpoint of experts, and the positions taken by the most prominent politicians. What we call political debate and public space (which is properly speaking a space of publicity) are formatted to such an extent that we are encouraged to make binary choices without ever asking ourselves genuine questions: we must be either for or against a particular political star, a specific publicity campaign, such or such “societal problem.” “One of the many reasons why it is laughable to speak of ‘democracy’ in Western societies today,” asserts Castoriadis, “is because the ‘public’ sphere is in fact private—be it in France, the United States, or England.”The market of ideas is saturated, and the political consumer is asked to passively choose a product that is already on the shelves. This is despite the fact that the contents of the products are often more or less identical, conjuring up in many ways the difference that exists between a brand-name product on the right, with the shiny packaging of the tried-and-true, and a generic product on the left, that aspires to be more amenable to the people. “Free elections do not necessarily express ‘the will of the people,’ ” Erich Fromm judiciously wrote. “If a highly advertised brand of toothpaste is used by the majority of the people because of some fantastic claims it makes in its propaganda, nobody with any sense would say that people have ‘made a decision’ in favor of the toothpaste. All that could be claimed is that the propaganda was sufficiently effective to coax millions of people into believing its claims.
Gabriel Rockhill (Counter-History of the Present: Untimely Interrogations into Globalization, Technology, Democracy)
(10K-LIKES) Free TikTok Followers Ultimate Guide [Boost Views & Fans) CLICK HERE TO GENERATE CLICK HERE TO GENERATE Introduction: The Importance of Free TikTok Followers & Fans In today's digital landscape, having a significant number of free TikTok followers & fans is crucial for creators who want to build influence, reach wider audiences, and increase engagement. Free TikTok followers & fans are not just numbers; they represent real people who engage with your content and help amplify your voice organically. For many TikTokers, the search for free TikTok followers & fans is about growing an authentic community without investing money in paid ads or follower services. Understanding how to attract free TikTok followers & fans is the first step toward sustained success on this powerful platform. [Call to Action Button: Click Here] Why Creators Seek Free TikTok Followers & Fans Creators, influencers, and brands all want free TikTok followers & fans because these followers serve as social proof and help increase visibility. When you have a large base of free TikTok followers & fans, your videos are more likely to appear on the coveted For You Page, exposing your content to millions more users. Moreover, free TikTok followers & fans can translate into better engagement rates, higher chances of collaboration offers, and even monetization opportunities. However, many new TikTok users are unsure how to attract free TikTok followers & fans organically and fear falling into unethical or ineffective methods. Understanding TikTok's Algorithm to Gain Free TikTok Followers & Fans The key to getting free TikTok followers & fans lies in understanding how TikTok's recommendation algorithm works. The algorithm prioritizes content based on factors such as watch time, likes, shares, comments, and replays. Videos that retain viewers longer and encourage interaction are favored and pushed to wider audiences, resulting in more free TikTok followers & fans. Therefore, optimizing your videos with long-tail keywords like "how to gain free TikTok followers & fans organically" and creating compelling hooks in the first few seconds are essential to capture viewer attention and boost your follower count naturally. Proven Strategies to Get Free TikTok Followers & Fans Organically Optimize Your TikTok Profile to Attract Free TikTok Followers & Fans Your TikTok profile is the gateway for users to decide whether to follow you. To attract free TikTok followers & fans, create a username and bio that clearly represent your niche and include long-tail keyword phrases such as “tips for free TikTok followers & fans.” A clear, attractive profile picture and links to other social channels increase credibility. Adding a call-to action in your bio like “Follow me for daily tips on gaining free TikTok followers & fans” encourages visitors to hit that follow button immediately. Consistent, High-Quality Content Creation to Increase Free TikTok Followers & Fans Posting consistently is one of the most effective ways to build free TikTok followers & fans. Develop a content calendar to post daily or several times a week, focusing on quality over quantity. Use trending and niche-specific hashtags with long-tail phrases such as #FreeTikTokFollowersAndFans #OrganicTikTokGrowthTips. Videos that provide valuable information, entertain, or tell a story tend to generate more engagement, which leads to organic growth in free TikTok followers & fans.
(10K-LIKES) Free TikTok Followers Ultimate Guide [Boost Views & Fans)
1 It was early December. The streets of Milan glistened with Christmas decorations, with people coming and going carefree, carrying elegant shopping bags. It was past eight, and several minutes earlier I had closed behind me the door of Passerella, the modelling agency I ran. I had let my assistant, Giovanni, file the photos of the new faces we had initially chosen for Dante’s summer collection. He was an up-and-coming designer. The minute I walked down Monte Napoleone, one of the city’s most commercial streets, the chilly air forced me to wrap up well in my brand new light green coat. An original piece of cashmere, the five letters embossed on its lapel making it even more precious in that cold weather. My fingers contentedly groped for the word “Prada” before I stuck my hand into its warm pocket, while clutching my favourite handbag tight. A huge red ostrich Hermes where you could find cosmetics, scarves, and accessories, which I could use throughout the day, giving a different twist to my appearance. I wanted to walk a little bit to let off steam. My job may have been pleasant as it had to do with the world’s most beautiful creatures, men and women, but it wasn’t without its tensions. Models went to and fro, trade representatives looking for new faces, endless castings, phone calls, text messages, tailors, photographers, reports from my secretary and assistants—a rowdy disorder! I had already left the building where my job was, and I was going past another two entrances of nearby premises, when my leg caught on something. I instantly thought of my brand new Manolo Blahnik shoes. I’d only put them on for the second time, and they were now falling victim to the rough surface of a cardboard box, where a homeless man slept, at the entrance of a building. My eyes sparked as I checked if my high heels were damaged. On the face of it, they were intact. But that wasn’t enough for me. I found a lighter, and tried to check their red leather in the dim light. Why should the same thing happen over and over again every time I buy new shoes? I wondered and walked on, cursing. Why had that bloke chosen that specific spot to sleep, and why had I headed for his damn cardboard box! As I held my lighter, my angry gaze fell on the man who was covered with an impermeable piece of nylon, and carried on sleeping. He looked so vulnerable out in the cold that I didn’t dare rouse him from his sleep. After all, how could I hold him responsible in this state? I quickened my gait. Bella was waiting for me to start our night out with a drink and supper at Galleria Vittorio Emanuele, the imposing arcade with a dome made of glass, its ambience warm and romantic. Bella’s office was nearby, and that meeting place was convenient for both of us. That’s where we made up our minds about how to spend the night.I walked several metres down the road, but something made me stop short. I wanted to have a second look at that man. I retraced my steps. He was a young man who, despite his state, seemed so out of place. His unkempt hair and unshaven face didn’t let me see anything else but his profile, which reminded of an ancient Greek statue, with pronounced cheekbones and a chiselled nose. This second time, he must have sensed me over him. The man’s body budged, and he eyed me without making me out, dazzled by the lighter flame. As soon as I realised what I had done, I took to my heels. What had made me go back? Maybe, the sense of guilt I felt inside my warm Prada coat, maybe, the compassion I had to show as Christmas was just around the corner. All I knew was that a small bell jingled within, and I obeyed it. I walked faster, as if to escape from every thought. As I left, I stuck my hand in my bag, and got hold of my mobile. My secretary’s voice on the other end of the line sounded heavy and imposing. Giovanni wasn’t the embodiment of “macho” man, but he had all it takes to be the perfect male. Having chosen to quit modelling, he still looked gorgeous at the age of
Charlotte Bee (SLAVE AT MY FEET)
The way that Berardi describes labor will sound as familiar to anyone concerned with their personal brand as it will to any Uber driver, content moderator, hard-up freelancer, aspiring YouTube star, or adjunct professor who drives to three campuses in one week: In the global digital network, labor is transformed into small parcels of nervous energy picked up by the recombining machine…The workers are deprived of every individual consistency. Strictly speaking, the workers no longer exist. Their time exists, their time is there, permanently available to connect, to produce in exchange for a temporary salary.15 (emphasis mine)
Jenny Odell (How to Do Nothing: Resisting the Attention Economy)
Consider leading with the engagement and the content to engage first, over just trying to funnel someone to buy from you right from the start.
Loren Weisman
By creating a personalized content blueprint that is created off of respectful etiquette, inviting brand messaging, authentic engagement, and formats to work across number media platforms, the process can become streamlined and the creative phase of content creation becomes less stressful,
Loren Weisman
Is that content for the present, past and future? Consider strategizing your content creation to deliver a resonating endurance impact for the present, future and past. Allow your present content to compound and continue to help what has been created in the past and what is coming in the future. And stop creating linear content made for a moment that will only last for that moment. This type of connection in your content may create more connections for you.
Loren Weisman
If you can vote many times for some content or award, where is the authenticity, honor and rewards in those results?
Loren Weisman
I lay in the dark with the breathing of men around me and knew that then, at that selfsame moment, where dawn groped across the sea, my brethren lay bound in ships, one body atop another, smelling of their green wounds and fæces; I knew in dark houses, there was torture, arms held down, fire-brands approaching the soft skin of the belly or arm; and still — there is screaming in the night; there is flight; mothers sob for children they shall not see again; girls feel the weight of men atop them; men cry for their wives; boys dangle dead in the barn; and we smoke their sorrow contentedly; and we eat their sorrow; and we wear their sorrow; and wonder how it came so cheap.
M.T. Anderson (The Pox Party)
Trademark Trademark is fundamentally exceptional of a licensed innovation comprising plans, logos, and imprints. Organizations utilize different plans, logos, or words to recognize their items and administrations from others. Those imprints which help in distinctive the item or administrations from others and help the clients in distinguishing their image, quality, and even source of the item is known as Trademark. In contrast to licenses, a brand name is enlisted for a very long time, and from that point, it tends to be recharged for an additional 10 years after an additional installment of reestablishment expenses. Trademark Objection After the enrollment of the brand name, an Examiner/Registrar or outsider can set a trademark objection. As per Section(s) 9 (Absolute Grounds of Refusal) and 11 (Relative Grounds of Refusal) of the Act, these two can be the ground of a complaint:- The application contains wrong data, or Comparable or indistinguishable brand names exist. At whatever point a Trademark enlistment center mentions a criticism, a candidate has an occasion to send a composed answer alongside the strong proof, realities, and reasons why the imprint ought to be assigned to him within 30 days of the protest. On the off chance that the analyst/enlistment center discovers the answer to be adequate and addresses the entirety of his interests in the assessment report and there is no contention, at that point he may give authorization to the candidate to distribute the application in the Trademark diary before enrollment. How to respond to an objection A Trademark assessment report is set up on the Trademark office site alongside the subtleties of the brand name application and a candidate or a specialist has the occasion to send a composed answer which ought to be known as a trademark objection reply. The answer can be submitted as "Answer to the assessment report" either on the web or it tends to be submitted through a post or individual alongside supporting archives or a sworn statement. When the application gets recorded a candidate ought to be given a notification about the protest and ground of the complaint. Different grounds are:- There ought to be a counter assertion of the application, It ought to be recorded within 2 months of the application, On the off chance that the analyst neglects to record a complaint inside the time, at that point the status of the application will be deserted. After recording the counter of a complaint, the enlistment center will call a candidate for the meeting. On the off chance that it rules in the courtesy, at that point, the candidate will get it enrolled, and on the off chance that the answer isn't agreeable, at that point, the application for the enlistment will get dismissed. Trademark Objection Reply Fees Although I have gone through various sites, finding a perfect formal reply is quite difficult. But Professional Utilities provides a perfect reply through experts, also the trademark objection reply fees are really affordable. They provide services for just 1,499/- only.
Shweta Sharma
NetReputation's unparalleled business reputation management and branding offerings provide your business the tools and technology to control the conversation and compel customers to action. A comprehensive business reputation solution from NetReputation allows you to: ● Remove and suppress negative search results like bad articles, reviews and comments from the web faster than ever. ● Build and manage a glowing online review presence through the latest in review generation and review reply techniques. ● Grow your brand and reach more customers through award-winning content creation, citation building and local SEO solutions. Removing harmful info and building a positive, enduring online reputation takes time, strategy and dedication. Sometimes, restoring your online reputation may even seem impossible, testing your patience and your limits as you scramble to make things right. But with a trusted, industry-leading reputation management firm like NetReputation, you have dedicated customer-focused ORM experts on your side - professionals with the experience and knowhow to repair online damage fast and put your image back where it belongs: in your hands.
NetReputation
Content marketing is the most compelling brand establishment method for almost any type of business.
Jigisha Dave
In stark contrast to romantic cultural pessimism, science is imbued with a double optimism. One part is the scientific process itself, driven by accelerating capability: science makes science go faster and better. The other part is the content—much of what is discovered is either good news or news that can be made good, thanks to ever-deepening knowledge, tools, and techniques. Because
Stewart Brand (Whole Earth Discipline: Why Dense Cities, Nuclear Power, Transgenic Crops, Restored Wildlands, and Geoengineering Are Necessary)
A TikTok clone app script is a pre-built software solution that allows you to create a short-form video sharing app that is similar to TikTok in terms of features and functionality. TikTok clone scripts are typically much less expensive than developing a custom app from scratch, and they can be deployed quickly, allowing you to launch your video sharing app in a short amount of time. TikTok clone scripts are highly customizable, allowing you to tailor the platform to your specific needs. For example, you can change the branding of the app, add or remove features, and integrate your own monetization strategies. Here are some of the key features that you should look for in a TikTok clone app script: • Video recording and editing: The script should allow users to record and edit short-form videos. Editing features should include trimming, cropping, adding music and effects, and more. • Social features: The script should include social features such as following other users, liking and commenting on videos, and creating and participating in challenges. • Content moderation: The script should have robust content moderation systems in place to prevent the spread of harmful or offensive content. • Monetization options: The script should support a variety of monetization options, such as in-app advertising, subscription fees, and virtual goods. Once you have chosen a TikTok clone app script, you will need to work with a development team to customize the script and deploy your app. The development team will also help you to set up your monetization strategies and launch your app on the App Store and Google Play.
Tittokclone
Furthermore, it is not the people or the citizens who decide on what to vote, on which political program, at what time, and so on. It is the oligarchs and the oligarchic system that decide on this and that submit their choice to the vote of the electorate (in certain very specific cases). One could legitimately wonder, for instance, why there are not more referendums, and in particular referendums of popular initiative, in “democracy.” Cornelius Castoriadis perfectly described this state of affairs when he wrote: “The election is rigged, not because the ballot boxes are being stuffed, but because the options are determined in advance. They are told, ‘vote for or against the Maastricht Treaty,’ for example. But who made the Maastricht Treaty? It isn’t us.”127 It would thus be naive to believe that elections reflect public opinion or even the preferences of the electorate. For these oligarchic principles dominate our societies to such an extent that the nature of the choice is decided in advance. In the case of elections, it is the powerful media apparatus—financed in the United States by private interests, big business, and the bureaucratic machinery of party politics—that presents to the electorate the choices to be made, the viable candidates, the major themes to be debated, the range of possible positions, the questions to be raised and pondered, the statistical tendencies of “public opinion,” the viewpoint of experts, and the positions taken by the most prominent politicians. What we call political debate and public space (which is properly speaking a space of publicity) are formatted to such an extent that we are encouraged to make binary choices without ever asking ourselves genuine questions: we must be either for or against a particular political star, a specific publicity campaign, such or such “societal problem.” “One of the many reasons why it is laughable to speak of ‘democracy’ in Western societies today,” asserts Castoriadis, “is because the ‘public’ sphere is in fact private—be it in France, the United States, or England.”The market of ideas is saturated, and the political consumer is asked to passively choose a product that is already on the shelves. This is despite the fact that the contents of the products are often more or less identical, conjuring up in many ways the difference that exists between a brand-name product on the right, with the shiny packaging of the tried-and-true, and a generic product on the left, that aspires to be more amenable to the people. “Free elections do not necessarily express ‘the will of the people,’ ” Erich Fromm judiciously wrote. “If a highly advertised brand of toothpaste is used by the majority of the people because of some fantastic claims it makes in its propaganda, nobody with any sense would say that people have ‘made a decision’ in favor of the toothpaste. All that could be claimed is that the propaganda was sufficiently effective to coax millions of people into believing its claims.
Gabriel Rockhill (Counter-History of the Present: Untimely Interrogations into Globalization, Technology, Democracy)
brand-new and it feels as if you have known them for your entire life.” She glanced at Jonathan, then back to me, and my eyes met his for an extra beat as we both shifted in our seats as she looked on, amused. “Those sorts of things. If there are, indeed, multiple versions of ourselves out there, living different but similar lives, it may manifest as a constant restlessness or inability to find contentment in the life you have. Maybe a little boy grew up dreaming of being a firefighter but was forced to go into his father’s furniture business instead. In another life perhaps he did get to be a firefighter. And somewhere deep inside, he connects with that reality. He feels it and longs for it. It’s like a door cracks open for a fraction of a second and the subconscious gets to peek inside.
Kelley McNeil (A Day Like This)
Affordable Web Design Company in Delhi By EzeeOnline Ezeeonline.in has secured top position being the affordable web design company in Delhi. Today, wordpress is the best tool in terms of website designing. It powers more than 35% of the website on the internet. The websites built on WordPress are free, easy to use and comprise open source Content Management System (CMS). You can count us on WordPress website designing. Not only that, we also take charge of maintaining WordPress website. For larger companies, hiring full time technical resources are quite easy to maintain. Best Website Designing Company in Delhi However, for smaller companies, full time maintenance is really expensive. That’s where we try to carve our niche of Affordable Web Design Company. Handover your wordpress maintenance work to us, and we will take charge of WordPress website. Ezeeonline.in, the cheap web design company in Delhi, keeps eyes on your website. Notify in case of down and work on it again to make it Live. Web Development Company India So, if you are planning to use your website as one of the major marketing strategies, then approach ezeeonline.in. We make sure that we meet all the latest standards for projecting an enchanting image about your company. Web Development Company India Our Affordable Web Design Company in Delhi does not interfere with the quality. The loading speed of the website is always great. Consequently the aesthetic look of the website remains enchanting. Guess what! All within economical prices! As your brand is a startup or belongs to the low budged enterprise, we understand your pain. Hence, we offer affordable web design in Delhi; this will help you save cash for investing into operations services.
Affordable Web Design Company in Delhi
brands are built by embracing their DNA, their unique identity. “It doesn’t matter what you’re selling, identify what makes you unique and interesting and have the courage to be authentic across all of the social media platforms from which you share your story. Be yourself, put out awesome content, and people will be interested in what you have to say.
Carmine Gallo (The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't)
Are you sharing content to appear stronger or are you sharing content to present your authentic strength?
Loren Weisman
There are four types of content I look for when determining how on top of her game an influencer is. Showcasing all four tells me that she has the skills to create multiple types of content,
Brittany Hennessy (Influencer: Building Your Personal Brand in the Age of Social Media)
ON WOMEN DOMINATING INFLUENCER MARKETING AND INSTAGRAM CREATING UNREALISTIC EXPECTATIONS . . . I think women are social creatures and form strong relationships and connections much easier than men, so it’s natural that we dominate social media. I definitely think Instagram can create unrealistic expectations. I have had comments and DMs from followers telling me how my content makes them feel depressed or inadequate. So you know what I do now? I post lots of Insta stories and Facebook posts, usually unedited, about what really goes on in my life. This way, they see the prep that goes into that other Instagram post they saw, including the giant mess that is my office, the team that helps me out, and the 3 A.M. late nights.
Brittany Hennessy (Influencer: Building Your Personal Brand in the Age of Social Media)
INFLUENCER INSIGHT The one piece of advice that I’d share is to find your “why” and stick to it. Share whatever it is that you love, are passionate about sharing, and have a fresh, unique perspective on, but always remember why you’re sharing in the first place. These reasons vary and can become catalysts for shaping great content. Your why for sharing/posting will amplify your voice and shine through in your content. That’s what makes this space so amazing—the myriad of different perspectives out there. —@simplycyn
Brittany Hennessy (Influencer: Building Your Personal Brand in the Age of Social Media)
INFLUENCER INSIGHT I receive so many emails from people who want to start a blog because they want to earn money from it and make it their full-time job. I didn’t earn an income from my blog for a year and a half after I started, but because I loved what I was writing about every day, it was much easier for me to stay motivated to continue. Make sure you really love whatever you’re creating content around or you will tire out. Be really consistent, be committed, and be ready to work! It won’t happen overnight, but if you aim to create content around your passion rather than what you could earn, you will be more set up for success! —@thriftsandthreads
Brittany Hennessy (Influencer: Building Your Personal Brand in the Age of Social Media)
INFLUENCER INSIGHT Network!!! Networking is key for anyone who aspires to do anything. For aspiring content creators, I would say that you should definitely connect with other bloggers. Team up, and take over the world together. There is enough success out there for everyone, so why not lift everyone else up? Another key thing would be to make an effort to go to events as often as you can. That ties in with networking, but it always is good to show face. Last, think about what you want your brand identity to be. Network with others who are on brand with your brand identity. —@tsarin
Brittany Hennessy (Influencer: Building Your Personal Brand in the Age of Social Media)
Consider exchanging the claims, promises and guarantees for authentic, humble and engaging content.
Loren Weisman
took a minute to exam the content. “Hmm…a stone sword, huh? Sounds easy enough.” “Oh, yeah! It will be way better than that wooden sword,” Timmy explained. “Okay, I’ll make this right now since I got tons of stones in my bag.” I got out my crafting table and placed two stone blocks in a column. Then I placed a wooden stick on the bottom of the column. Next thing I knew, I was holding a brand new stone sword. “Whoa…this new sword is surprisingly heavy.
Steve the Noob (Steve the Noob 3 (An Unofficial Minecraft Series))
Effective content creators provide insight and introduce new concepts that make people want to engage.
Germany Kent
Let your comments become your content.
Chelsea Peitz (What to Post: How to Create Engaging Social Media Content that Builds Your Brand and Gets Results (for Real Estate))
Build Emotional Connection With Your Fans | Brand Loyalty The way influencers communicate with fans is continuously evolving. we discuss few ways so that you can keep on top of trends to grow the fanbase, keep fans engaged and engender loyalty in Velvetrope. 1. Offer something interactive to get fans engaged : quizzes, polls, and competitions are great ways to engage fans. There are many ways to build fan engagement such as asking followers for feedback, creating quizzes, polls, and competitions. Velvetrope is the best for this. 2. Create unique video content that appeals to your fans: The next generation of fans is growing up surrounded by digital and social content. Therefore, Influencer needs to work harder to ensure their content is unique, engaging, and stands out amongst the rest. Video content might take the shape of exercise tutorials, “top 10” countdowns, “best moment” sizzles, workout tip videos, player interviews, product and service videos, live streams, fan testimonials, competition announcements, and more. Velvetrope is a CRM application that lets you perform all of the above, as well as publish fresh information and make announcements. You can connect with your Fans easily. Velvetrope makes it easy for you to share your most recent blogs, videos, podcasts, and other special content with your followers. Begin sharing your unique content with your VIPs as soon as possible. Share exclusive content with your fans. Post, Stream, and Share: Everybody Makes Money via Velvetrope. You can create a referral program for your VIPs to share with their friends and VIPs. For your referral program, you can use our AI recommendations or create your own rewards. #engagementwithaudience #fanengagementapp
Velvetrope
The world is already full of content, only the digital strategy gives it meaning
Dario Sipos (Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing)
The only hero of your story is the customer, and you are the guide for a hero that is on the way to achieve fulfillment.
Dario Sipos (Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing)
Instead of counting followers, focus on what the community can achieve through what you are doing.
Dario Sipos (Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing)
I love seeing pop-up Ads as soon as I get up - said no one ever.
Dario Sipos (Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing)
When you are writing content, remove everything that doesn't benefit customer.
Dario Sipos (Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing)
The only hero of your story is a customer, and you are a guide for a hero that is on way to achieve fulfillment
Dario Sipos (Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing)
Create content for your audience instead of search engines. The audience buys your products, not the search engine.
Dario Sipos (Digital Personal Branding: The Essential Guide to Online Personal Branding in the Digital Age)
Are you dancing like a puppet for false popularity or distributing authentic content for true authority?
Loren Weisman
Advertisers are now faced with a world where over a hundred million people have decided to pay for premium content subscriptions simply because they’re sick of ads.
Paul Dyer (Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands)
In July 2014, Ted tapped Brian Wright, a senior vice president at Nickelodeon, to lead young adult content deals. (Brian’s first Netflix claim to fame is signing the deal for a show called Stranger Things just a few months into the job.) Brian tells this story about Ted receiving feedback publicly on Brian’s first day at Netflix: In all my past jobs, it was all about who’s in and who’s out of favor. If you gave the boss feedback or disagreed with her in a meeting in front of others, that would be political death. You would find yourself in Siberia. Monday morning, it’s my first day of this brand-new job, and I’m on hyperalert trying to find out what are the politics of the place. At eleven a.m. I attend my first meeting led by Ted (my boss’s boss, who is from my perspective a superstar), with about fifteen people at various levels in the company. Ted was talking about the release of The Blacklist season 2. A guy four levels below him hierarchically stopped him in the middle of his point: “Ted, I think you’ve missed something. You’re misunderstanding the licensing deal. That approach won’t work.” Ted stuck to his guns, but this guy didn’t back down. “It won’t work. You’re mixing up two separate reports, Ted. You’ve got it wrong. We need to meet with Sony directly.” I could not believe that this low-level guy would confront Ted Sarandos himself in front of a group of people. From my past experience, this was equivalent to committing career suicide. I was literally scandalized. My face was completely flushed. I wanted to hide under my chair. When the meeting ended, Ted got up and put his hand on this guy’s shoulder. “Great meeting. Thanks for your input today,” he said with a smile. I practically had to hold my jaw shut, I was so surprised. Later I ran into Ted in the men’s washroom. He asked how my first day was going so I told him, “Wow Ted, I couldn’t believe the way that guy was going at you in the meeting.” Ted looked totally mystified. He said, “Brian, the day you find yourself sitting on your feedback because you’re worried you’ll be unpopular is the day you’ll need to leave Netflix. We hire you for your opinions. Every person in that room is responsible for telling me frankly what they think.
Reed Hastings (No Rules Rules: Netflix and the Culture of Reinvention)
Adams disagreed. “I told Calhoun I could not see things in the same light.” And as he later reflected on the day’s discussion, he realized how thoroughly he disagreed with nearly everything Calhoun and the other Southerners said by way of defense of slavery. “It is, in truth, all perverted sentiment—mistaking labor for slavery, and dominion for freedom. The discussion of this Missouri question has betrayed the secret of their souls. In the abstract, they admit that slavery is an evil, they disclaim all participation in the introduction of it, and cast it all upon the shoulders of our old Grandam Britain. But when probed to the quick upon it, they show at the bottom of their souls pride and vainglory in their condition of masterdom. They fancy themselves more generous and noble-hearted than the plain freemen who labor for subsistence. They look down upon the simplicity of a Yankee’s manners, because he has no habit of overbearing like theirs and cannot treat negroes like dogs. It is among the evils of slavery that it taints the very sources of moral principle. It establishes false estimates of virtue and vice; for what can be more false and heartless than this doctrine which makes the first and holiest rights of humanity to depend upon the color of the skin? It perverts human reason, and reduces man endowed with logical powers to maintain that slavery is sanctioned by the Christian religion, that slaves are happy and contented in their condition, that between master and slave there are ties of mutual attachment and affection, that the virtues of the master are refined and exalted by the degradation of the slave; while at the same they vent execrations upon the slave-trade, curse Britain for having given them slaves, burn at the stake negroes convicted of crimes for the terror of the example, and write in agonies of fear at the very mention of human rights as applicable to men of color.” Adams had never pondered slavery at such length, and the experience made him fear for the future of the republic. “The impression produced upon my mind by the progress of this discussion is that the bargain between freedom and slavery contained in the Constitution of the United States is morally and politically vicious, inconsistent with the principles upon which alone our Revolution can be justified; cruel and oppressive, by riveting the chains of slavery, by pledging the faith of freedom to maintain and perpetuate the tyranny of the master; and grossly unequal and impolitic, by admitting that slaves are at once enemies to be kept in subjection, property to be secured or restored to their owners, and persons not to be represented themselves, but for whom their masters are privileged with nearly a double share of representation. The consequence has been that this slave representation has governed the Union.
H.W. Brands (Heirs of the Founders: The Epic Rivalry of Henry Clay, John Calhoun and Daniel Webster, the Second Generation of American Giants)
if you’re a real estate professional, chances are you have some opinions about current interest rates or home-buying trends in your area. You could find a relevant article that talks about those things with an intriguing headline, and layer on a “green screen” with your opinion. If you want more distribution on special press releases and announcements your company makes, you can “green screen” it for extra distribution instead of just posting that content on your blog and letting it sit there.
Gary Vaynerchuk (Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing)
It is not long since we followed a multitude to do evil, had no concern for God’s glory, and lived only to gratify self. How patiently He bore with our vile conduct! And now that grace has snatched us as brands from the burning, giving us a place in God’s family, and begotten us unto an eternal inheritance in glory; how miserably we requite Him.
Arthur W. Pink (The Attributes of God: With Linked Table of Contents)
...the reality is that most people (aka the public at large or wantrepreneurs with no skin in the game) see "Shark Tank" and think that all they need to be multi-millionaires overnight is to come up with a cool idea and pitch it to a group of fatcats. You can't have sales without business development and you can't have business development without sales. It's like digital marketing without SEO, eCommerce, branding, design, and content. It's popular and easy to see complex processes as simple one and done single items, but it's not the real world. When we break down goals into realistic point by point objectives needed to achieve that goal, then break down steps in a chain needed to attain each objective point, then figure out how we have to behave and who we have to become to put that chain into action, things get done quickly.
David M. Somerfleck
Leading adult advertising network, specializing in targeted, high-conversion campaigns for adult content websites and brands worldwide. We offer innovative solutions, robust analytics, and unparalleled support to maximize ROI and drive growth in the adult industry.
Alex Williams
Make a piece of content based on who you want to reach and what you think they might be interested in seeing, post it on one or more platforms of your choice, and look at your post analytics and comments to see what happens.
Gary Vaynerchuk (Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing)
Strategic organic content (SOC): What good modern advertising looks like
Gary Vaynerchuk (Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing)
Instead of blindly making content in a spray-and-pray manner, you can first narrow in on: Your creative unit (such as a standard TikTok video, as opposed to a carousel or photo) Your creative format (such as filming a TikTok video with “pov: you’re a girl dad” in the title), and Platform features you want to use (such as TikTok’s content creation tools to type out the title in-app, as opposed to adding it through a different video editing software).
Gary Vaynerchuk (Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing)
attention to consumer behavior across your cohort segmentations. This level of listening is what I call post-creative strategy. These are the insights that help make your next piece of content even better than your last. For example, reading the comments could help you pick up on inside jokes that only girl dads would get, which could then lead to a new piece of SOC. It could help you uncover new cohorts you may not have considered; maybe you notice daughters of girl dads leaving comments about how much they relate to those videos. Maybe you realize they’re the ones driving some of the above-average distribution of your videos by sending it to their dads.
Gary Vaynerchuk (Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing)
Once you have 20, 30, 40+ consumer segmentations, you can then go into each advertising platform and start getting a feel for the creative units and content formats that these groups want to consume.
Gary Vaynerchuk (Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing)
If your content already resonated with that group organically, there’s potentially less risk of missing the mark when you amplify the content with a goal like reach. In your ad content, you could incentivize people to go to the store, and even take photos and share them on their own socials with a hashtag so you can use that for additional content.
Gary Vaynerchuk (Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing)
Internet platforms such as Substack, Flipboard, and Steemit enable individuals not only to create content but also to become independent producers and brand managers of their work.
Harvard Business Review (Generative AI: The Insights You Need from Harvard Business Review (HBR Insights Series))
Back when I wrote Jab, Jab, Jab, Right Hook, I defined the concept as “give, give, give, ask.” In other words, make content that gives value to your audience so that you have permission to “ask” for their business down the road.
Gary Vaynerchuk (Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing)
The strategy behind how you make your content (such as, what your first three seconds look like) and your understanding of platform nuances (such as, what trending audio to use on TikTok versus Instagram) are two of many tools you can use to make content that’s more relevant.
Gary Vaynerchuk (Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing)
TikTok considers videos you like or share, how long you watch videos, comments you post, and even the types of content you create. They also consider your device type, the location you’re in, language preferences, and more—all these factors are processed by TikTok’s recommendation engine and weighted based on how much you care about each specific factor. The algorithm learns each user’s consumption patterns and adjusts their feed’s content based on how those consumption patterns change over time.
Gary Vaynerchuk (Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing)
As social media matured, we soon found out that there were limitations to the “social graph”–driven content approach over time. When the content you see is based on which accounts you follow, it becomes harder to keep you on a platform as your relationships and preferences evolve over the course of your life.
Gary Vaynerchuk (Day Trading Attention: The Essential Guide to Mastering Brands in the Age of Social Media Marketing)
If you want to be an authority on digital marketing or social media, get comfortable maintaining, updating and distributing content online.
Germany Kent
If you want to be influential, diversify your portfolio by elevating your content across digital platforms building your brand by focusing on innovation, fan engagement and audience development.
Germany Kent
Product: •What is the product? •Who is it for? •What does it do? •How does it work? •How do people buy and use it? Benefits: •How does the product help people? •What are its most important benefits? Reader: •Who are you writing for? •How do they live? •What do they want? •What do they feel? •What do they know about the product, or this type of product? •Are they using a similar product already? Aim: •What do you want the reader to do, think or feel as a result of reading this copy? •What situation will they be in when they read it? Format: •Where will the copy be used? (Sales letter, web page, YouTube video, etc) •How long does it need to be? (500 words, 10 pages, 30 seconds, etc) •How should it be structured? (Main title, subtitles, sidebars, pullout quotes, calls to action, etc) •What other types of content might be involved? (Images, diagrams, video, music, etc) Tone: •Should the copy be serious, light-hearted, emotional, energetic, laid-back, etc? Constraints: •Maximum or minimum length •Anything that must be included or left out •Legal issues (regulations on scientific or health claims, prohibited words, trademarks, etc) •How this copy needs to fit in with other copy that’s already been written, or that will be written in the future •Whether the copy will form part of a campaign, so that different ideas along the same lines will be needed in future (see ‘Take it further’ in chapter 9) •Which countries the copy will appear in (whether in English, or translated) •SEO issues (for example, popular search terms that should feature in headings) •Brand or tone of voice guidelines (see ‘Tone of voice guidelines’ in chapter 15) Other background information about: •The product (development history, use cases, technical specifications, distribution, retail, buying processes, buying channels, marketing strategy) •The product’s market position (price point, offers and discounts, customer perceptions, competitors) •The target market (size, history, typical customer profile, marketing personas) •The client (history, current setup, culture, people, values) •The brand (history, positioning, values) Project management points: •Timescales (dates for copy plan, drafts, feedback, final copy, approval) •Who will provide feedback, and how •Who will approve the final copy, and how •How the copy will be delivered (usually a Word document, but not always) These are only suggestions.
Tom Albrighton (Copywriting Made Simple: How to write powerful and persuasive copy that sells (The Freelance Writer's Starter Kit))
When it comes to curating content online, make sure you are strategic in your storytelling so that your messages add to the space and not just crowd the feed.
Germany Kent
Content as it applies to creative effort and Brand is it applies to identity are the most disgusting words in human history
Tommy Pico (Junk)
Content Marketers create and distribute material, such as blogs and videos, through social media to attract interest and generate leads, increase brand awareness, and engage with their online audience.
Lucas Weber (The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company)
Auxost is more than just a marketing company – we’re a team of passionate individuals dedicated to helping businesses succeed in the online world. The internet and social media are rapidly changing the way we communicate and do business. The period of individuals interacting with visual graphics, text, etc. is reducing each day. Therefore, to get your content to the right audience with optimum visibility is of utmost importance. We knew that businesses needed a way to stand out in the digital landscape. That’s why, we at Auxost make sure to create stand-out creatives that not only stand out but entice the consumer to click or grow brand presence.
Auxost
Crazy Prices, as its name suggests, was a shop whose branding might seem slightly, or perhaps wildly, insensitive nowadays. Its titular conceit was that the store’s contents were so bafflingly discounted, so preposterously inexpensive, that they raised very real questions about the mental health of the proprietors. Their staff, and possibly their customers, were also implicated in this contagion of madness, branded throughout their locations with bulging eyes and outstretched tongues. These prices, they implied, were so dribblesomely inscrutable that even to glance in their direction posed a very real risk of derangement. These prices weren’t merely cheap, you understand, they were crazy, and any attempt to comprehend them was as pointless as considering the chasmic, gnawing depth of infinity itself. ‘You must understand,’ their day-glo ads seemed to say, ‘if you step inside, you may never recover from these prices.
Séamas O'Reilly (Did Ye Hear Mammy Died?)
I must confess that often, when I have tried to read the most popularly effective of German philosophical writers, Nietzsche, I have felt like throwing the book across the room. He is a boiling pot of enthusiasms and animosities, which he pours out volubly, skilfully, and eloquently. If he were content to label these outpourings " Prejudices," as Mr. Mencken so truly and candidly labels his own, one could accept them in the spirit in which they were offered ; there is no more interesting reading than the aired prejudices of a brilliant writer. But he obviously takes them for something more and something better ; he gakes them as philosophy instead of what they largely are, pseudo-Isaian prophesying, incoherent and unreasoned Sibylline oracles.
Brand Blanshard (On Philosophical Style)
In the rapidly evolving business landscape of Saudi Arabia, the role of digital marketing agencies has become indispensable. As more companies recognize the need to establish a robust online presence, these agencies provide essential services that can significantly enhance brand visibility and customer engagement. From local startups to established enterprises, leveraging the expertise of a digital marketing agency in Saudi Arabia is crucial for staying competitive. Understanding the Local Market A key advantage of working with a digital marketing agency in Saudi Arabia is their deep understanding of the local market dynamics. Saudi Arabia's unique cultural and economic environment demands tailored marketing strategies that resonate with its diverse population. Digital marketing agencies have their fingers on the pulse of local consumer behavior, enabling them to create campaigns that speak directly to the needs and preferences of Saudi consumers. Comprehensive Digital Marketing Services Digital marketing encompasses a wide range of services, and agencies in Saudi Arabia offer comprehensive solutions to meet various business needs. These services include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing services in Saudi Arabia. By employing a multi-faceted approach, agencies can ensure that businesses reach their target audience effectively across multiple channels. Social Media Marketing Services Social media has become a critical component of any digital marketing strategy. With a high percentage of the population active on platforms like Twitter, Instagram, and Snapchat, social media marketing services in Saudi Arabia are essential for brand engagement. Digital marketing agencies help businesses create compelling content and manage their online presence, fostering community interaction and driving brand loyalty. By tailoring social media campaigns to reflect local culture and trends, these agencies can enhance a brand's visibility and relevance. Effective social media marketing not only boosts engagement but also facilitates direct communication between brands and their customers, creating a more personalized
Smith
Peace Entertainment Media is a boutique-style brand media agency that offers customized content solutions in the field of branding, video production, life events, and digital marketing for our clients. Whether your launching a new brand or want to improve your existing services, our media solutions have you all covered
Peace Entertainment Media
In humility, subjectivity and in the ability to see a series of elements from a distance; it may help you to focus your messaging in order to create a much stronger of an impact. In some cases, when you are too close to your branding, messaging, marketing and your content, you may not be able to see the full picture or for that matter, the picture others are seeing. Consider looking at how you are being perceived over focusing only on the intention of how you want to be seen.
Loren Weisman
In the fast-paced digital world, consistency is one of the most important factors for successful marketing. Regular and reliable communication with your audience can help build familiarity, trust, and engagement—all essential elements for long-term success. One way to maintain consistency is through social media. By posting regularly and sticking to a clear brand voice and style, you make it easier for your audience to recognize and connect with your brand. This familiarity leads to trust, making followers more likely to engage with your content and even consider your products or services. Email marketing is another area where consistency can pay off. Regular newsletters, updates, and special offers keep your audience informed and connected to your brand. By offering valuable insights or exclusive deals, you’ll encourage them to look forward to hearing from you. Blogging also benefits from consistency. Regularly publishing valuable content helps establish your brand as a go-to resource in your field, and it can improve your SEO, making it easier for new customers to find you. Consistency in digital marketing builds a reliable brand image and keeps you top of mind with your audience. Over time, this dedication can lead to stronger engagement, improved brand loyalty, and a solid reputation in your industry.
Annju
Digital marketing expert Angela Liberatore stresses the importance of data analytics, which lets businesses track how well their digital campaigns are doing and make changes if needed. Conversion Rate Optimization (CRO) focuses on improving the website to turn visitors into customers. Mobile marketing makes sure content works well on smartphones and tablets, as more people use these devices. Lastly, marketing automation tools help save time by automatically sending emails or posting on social media. All of these parts together create a strong digital marketing strategy that helps businesses grow, engage customers, and increase sales in today’s digital world. Digital marketing includes several important parts that work together to help businesses reach and connect with their audience online. One part is search engine optimization (SEO), which helps websites show up higher on search engines like Google. Content marketing is another part, where useful things like blog posts, videos, and infographics are made to attract and interest customers. Social media marketing uses platforms like Facebook, Instagram, and LinkedIn to increase brand awareness and build a community. Email marketing allows businesses to send personalized messages directly to their audience. Paid advertising, like Pay-Per-Click (PPC) ads, brings quick traffic to websites. Influencer marketing uses the popularity of influencers to promote products or services.
Angela Liberatore
Generation C (people born after 1990) as connected, communicating, content-centric, computerized, community-oriented and always clicking.
Nicholas Ind (Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands)
Eighty-eight percent of big companies' value is based on their brands, methodologies, content, training systems, and other innovations,
Anonymous
Users who continually find value in a product are more likely to tell their friends about it. Frequent usage creates more opportunities to encourage people to invite their friends, broadcast content, and share through word-of-mouth. Hooked users become brand evangelists — megaphones for your company, bringing in new users at little or no cost. Products with higher user engagement also have the potential to grow faster than their rivals.
Nir Eyal (Hooked: How to Build Habit-Forming Products)
A man comes forth in Israel to make today's prophetic vision tomorrow's agenda; one for whom the teachings of Mount Sinai do not suffice because he wishes to penetrate beyond to the original divine intent; one who, despite war and tyranny, dares to pursue the biblical love of neighbor to its ultimate consequence in order to brand all our souls with an ideal of human possibility that no longer allows us to be content with the threadbare, run-of-the-mill persons we are but need not be.
Pinchas E. Lapide
Co-creation meets a fundamental need, because ‘we cannot bear to live our lives without some sort of content that we can see as constituting a meaning’.
Nicholas Ind (Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands)
Relevance Is the Key to Content Consumption Consumers want relevance. I want relevance. We all want relevance. We are inundated daily with content and media that we just don’t care about, and it’s the sole reason why we create relevance filters.
Michael Brito (Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships (Que Biz-Tech))
A specification is a clear and concise but complete description of the exact item desired so that all vendors have a common basis for price quotations and bids. As such, it is an essential communication tool between buyer and seller. Specifications should be realistic and should not include details that cannot be verified or tested or that would make the product too costly. Without up-to-date product information, specifications are useless. The specific information varies with each type of food, but all specifications should include at least the following information:Δ Clear, simple description using common or trade or brand name of product; when possible, use a name or standard of identity formulated by the government such as IMPS Amount to be purchased in the most commonly used terms (case, package, or unit) Name and size of basic container (10/10# packages) Count and size of the item or units within the basic container (50 pork chops, 4 ounces each) Range in weight, thickness, or size Minimum and maximum trims, or fat content percentage (ground meat, 90 percent lean and 10 percent fat, referred to as 90/10) Degree of maturity or stage of ripening Type of processing required (such as individually quick-frozen [IQF]) Type of packaging desired Unit on which price will be based Weight tolerance limit (range of acceptable weights, usually in meat, seafood, and poultry)
Ruby Parker Puckett (Foodservice Manual for Health Care Institutions (J-B AHA Press Book 150))
Agencies will need to learn how to produce low bandwidth advertising content that can be shared and distributed in lots of different ways by lots of different social groups, all the while preserving some underlying essential brand equity.
Anonymous
Competitive secrets: Why should you tell your competitors what you’re doing? Won’t it just help them? Oddly enough, most competitors don’t really compete. For example, there are very good books on how to build a brand, yet most companies don’t develop their brand. So most of your competitors won’t use your secrets. You’re trying to reach your customers, and they can tell the difference between leaders and followers. By standing out, you attract customers.
Andreas Ramos (The Big Book of Content Marketing)
And no more should they shell out several bucks for a “comprehensive” eBook guide, when they really only need the content presented in a single chapter.
Emlyn Chand (Discover Your Brand: A Do-It-Yourself Branding Workbook for Authors (Novel Publicity Guides to Writing & Marketing Fiction 1))
Tests by Bloomberg showed that Kraft Parmesan contained almost 4 percent cellulose, a plant-derived polymer mainly used to make paper and paperboard. Other brands had cellulose content as high as 7.8 percent.
Larry Olmsted (Real Food/Fake Food: Why You Don't Know What You're Eating and What You Can Do About It)
We have obsessed over Sunday-morning proclamation gatherings and organizational systems for so long, we have forgotten how to do honest missiological work in our own neighborhoods. Leaders would be well served by digging beneath the discussions of relevance based on speaking content, worship styles, sanctuary décor, branding, and prayer stations. These things all function on the proclamation template, which was designed during the Reformation; it is a teaching-based structure that assumes everyone has a churched understanding and is present for a greater understanding of Scripture. While that template is very meaningful for countless Christians, it was not designed to move people who hold a secular worldview toward faith.
Verlon Fosner (Dinner Church: Building Bridges by Breaking Bread)
Text, images, and video are the paint swatches of 21st-century artists — with a single catch: this form of art has to communicate, engage, and sell.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
Content sparks our connections with others, our own selves, and the world. What we decide to share is a powerful expression of where we stand and where we want to go. An essential part of the human spirit, this constant information sharing is what ultimately builds the bridges between us. Every image, text, sound, or video that you have released into the world carries a part of you that others can relate to. If actions reveal our priorities, the content we share explains them.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold. When your audience is not ready or willing to listen, a strong visual can capture even the most evasive of minds. Design is not ornamental or secondary: it can propel your stories far beyond the spaces you initially planned for.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you will ever have time and space for flexibility. This is true for content production, business, and many other areas of life.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
I cannot stress this enough: content creators need to stop comparing their work with that of total strangers. Furthermore, we need to stop seeing ourselves as content consumers and realize that, as producers, we need time and distance from what is already out there in order to create truly innovative work. If you are always exposing your mind to others’ work, when will you gain the strength to create your own? Find a balance between inspiration and creation, and make sure that the first is indeed inspiring. What might start as a journey to gather ideas can quickly become a shortcut to discouragement. Know when to stop.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not “go viral”. You can, however, secure incredibly valuable exposure by spending more time on distribution.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is most important and leave everything else aside. But a lot of it is learning to create something compelling in the middle of an absolute whirlwind. Learning to use a huge list of tools that need to be sharpened every day. It is about zooming out when you need big picture thinking, and zooming in when the details need to be ironed out. Managing content, business expectations, and human beings: all at once.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
It is far better to stop generating content than to generate content that is of such low quality that others do not find value in it and you hurt your brand.
Anthony J. Stieber (Breaking into Information Security: Crafting a Custom Career Path to Get the Job You Really Want)
Disintermediated brands appear in other contexts, too. For instance, Facebook creates no content, yet it brokers content for billions of individuals and thousands of media markets; Uber owns almost no vehicles, yet it is the world’s largest taxi service. In a hyper-networked world where mobile phones, speakers, thermostats, and even exercise clothes are connected to the internet and potentially each other, brands have to learn to play well with each other or give up a certain amount of control to those that own the most popular interfaces. For better or for worse, the power is in the portal.
Paul R. Daugherty (Human + Machine: Reimagining Work in the Age of AI)
Able and zealous in this service was the wool-carder, Jean Leclerc, who also, not content with this and with visiting from house to house, wrote and posted on the cathedral doors some placards condemning the Church of Rome, thus drawing punishment on himself. For three successive days he was whipped through the streets and then branded on the forehead with a red-hot iron as a heretic. “Glory to Jesus Christ and to His witnesses!” cried a voice from the crowd. It was that of his mother. The bishop had to see these things and consent.
E.H. Broadbent (The Pilgrim Church: Being Some Account of the Continuance Through Succeeding Centuries of Churches Practising the Principles Taught and Exemplified in The New Testament)
7 Outstanding Tips for Banner Printing Choosing to produce a printed banner is a fantastic way to maximize your promotional requirements, it helps you to give maximum stand out and showcase your brand. There are a range of options from large PVC banners to simple roller banner solutions to suit all purposes of banner printing. Let’s look at some important points that can help you to make the most out of your printed banner. 1. Use High resolution images While going for banner printing, having good quality images is imperative. If you carry your own camera, then your camera should be able to take decent quality images, but be careful with images from the internet. Not only could you infringe copyright law but the quality is usually quite poor. 2. Clever use of color Your banner printing should be such that maximizes the use of color. Imagine the environment, where will your banner be positioned? What does your competition look like? Then, you can use color to ensure that you stand out from the crowd. If you are an established business, be sure to use your brand colors and clearly position your logo towards the top of the banner, this will make sure you develop a consistent brand identity throughout your marketing material. 3. Count your words Using a large amount of written text can look busy, messy and be off putting to your audience. Try to work out on your key message or brand values and make the banner big and bold. A short & striking message or a graphic will work a hundred times better than a hundred words. The banner printing is meant to grab attention of the viewer, not bore them. 4. Reveal your benefit Succinctly convey your key benefit in your banner headline. Do you have the best price? The best service? The best quality product? Whatever it is, make your banner printing known, specific to your audience and make it centralized. 5. Include an offer Make a time – limited offer to motivate customers to respond quickly. Your offer might even be included in your headline to simplify your banner. 6. Create a memorable call to action Make it clear what customers should do next in order to take advantage of your special offer. Your call to action should be succinct as well as memorable, such as an easy-to-remember URL or phone number. Remember that potential customers will only have a few seconds to digest your banner, so they must be able to retain the action step at a glance. 7. Less is more It is a simple rule but one that makes all the difference. It is very tempting to use a banner to get across every possible message and cram it full of content and images, however from an end user perspective big, bold and simple messaging and graphics is the most effective way to grab attention as well as looking professional and confident.
printfast
The weak hype of analytics without the stronghold of conversions to sales and profits is not something to promote. Stop hyping the online numbers and start delivering better content and engagement to create the true physical sales numbers.
Loren Weisman
Breathe and wait ten seconds before you put up that post. Is that content good for today, tomorrow, next week, next month and next year? If not, alter it, to create a professional endurance to your content
Loren Weisman
To position yourself as an expert, create content, write a book, build a blog, post on social media, and write articles for professional publications and news sites to build your intellectual portfolio of expertise. Repurpose content in a variety of ways.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Attract, Enagage & Convert more customers with Brinok content marketing services to B2B brands
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Janice came through his office door, her mouth opened to speak as their gazes met. Her eyebrows shot up, she closed her mouth, and backed quickly out of the room, the door closing with a tenuous click in her hasty departure. A heartbeat later, his will broke and the contents of his desk went violently flying across his office. Anger rolled off him in repugnant waves as he gripped the sides of the brand new mahogany desk and dug his fingers into thick wood. Nothing pissed him off more than having Kane fucked with, and he was damn tired of that detestable family getting the best of his husband. Reason!
Kindle Alexander (Always (Always & Forever #1))
Effective branding comes down to creating a sense of comfort, recognition, and trust in your engagement, your message, and your products. It is more about the content and message than the logo and the colors.
Loren T Weisman
This is the lesson advertisers must follow to add value in the future. What we need is better content from brands, and not just product placement, which screams of inauthenticity.
Andrew Essex (The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come)
Sex only sells so much. Promoting authority and capability with your online content over sexy selfies and spammy self hype creates better connections, contacts, and conversions to profit.
Loren Weisman
In my talks, I share the branding approach focused on the strategy, the content and the connection over just the look and the feel. It is the content that makes the connection and continues to keep people connected.
Loren Weisman
Some businesses take a unique approach to this. Footwear brand Toms, already beloved thanks to its renowned blend of “social purpose” and product, forgoes splashy celebrity marketing campaigns. Instead, they engage and elevate real customers. During the summer of 2016, Toms engaged more than 3.5 million people in a single day using what they call tribe power. The company tapped into its army of social media followers for its annual One Day Without Shoes initiative to gather millions of Love Notes on social media. However, Toms U.K. marketing manager Sheela Thandasseri explained that their tribe’s Love Notes are not relegated to one day. “Our customers create social content all the time showing them gifting Toms or wearing them on their wedding day, and they tag us because they want us to be part of it.”2 Toms uses customer experience management platform Sprinklr to aggregate interactions on Facebook, Instagram, and Twitter. Toms then engages in a deep analysis of the data generated by its tribe, learning what customers relish and dislike about its products, stores, and salespeople so they can optimize their Complete Product Experience (CPE). That is an aggressive, all-in approach that extracts as much data as possible from every customer interaction in order to see patterns and craft experiences. Your approach might differ based on factors ranging from budget limitations to privacy concerns. But I can attest that earning love does not necessarily require cutting-edge technology or huge expenditures. What it does require is a commitment to delivering the building blocks of lovability that I reviewed in the previous chapter. Lovability begins with a mindset that makes it a priority. The building blocks are feelings — hope, confidence, fun. If you stack them up over and over again, eventually you will turn those feelings into a tower of meaningful benefits for everyone with a stake in your business, including owners, investors, employees, and customers. Now let’s look more closely at those benefits and the groups they affect.
Brian de Haaff (Lovability: How to Build a Business That People Love and Be Happy Doing It)
Back then, when the culture was still building, people were loyal to stores, brands, and the cause. The style was retro-nineties, loud colors, vector or photographic driven, skinny jeans, selvage denim, lots of Japanese brands, and hip-hop/street culture content. There was also a political aspect to streetwear. Speaking for myself, I was sick of rocking logos for people. What people started printing their own shirts on AAA or American Apparel blanks, we got to rep the culture through the clothing. In the post-9/11 era, a lot of the more powerful messages about individuality, free speech, and what it was to be American manifested themselves in streetwear. (215)
Eddie Huang (Fresh Off the Boat)
Regard your content as something more, as something other than just words and images on a page—as an extension of your brand.
Ann Handley (Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16))
The 50-inch TCL Roku TV balances picture quality and value for money. And this is also what happens when America’s top TV brand and the world’s most popular streaming services content instantly and from one single place. You have everything on the Roku from live TV to game console or if you wish choose from over 1500 streaming channels. This is also the widest selection any smart TV has ever had. Find that perfect movie or TV show easily across top streaming channels by title, actor or director with the acclaimed Roku ‘Search’ feature. On the Roku, you will find more than 200,000 streaming movies and shows that you can choose from. The Remote is simple and puts control into the users’ hands and lets you instantly choose your preferred content from anywhere. Use the Roku Mobile app on your smartphone or tablet to control your Roku TV. Cast your personal media, videos and photos and even music to the big screen. With a 120 Hz refresh rate, the TV displays images at 1080p. It has a built-in wireless and not one, but three HDMI ports that provide a high definition multimedia interface. Wired calls the TCL Roku TV ‘The First Smart TV worth using’. The TCL TV has a Roku box built into it. It is a smart TV that includes the Roku operating system, which is also the favorite OS for most users. The OS is considered as one of the best compared to all the other products and definitely better than any other smart TVs. Recently, the Roku TV was displayed at the prestigious CES 2018 with a brand new OS. We all know a lot about Roku and there are lots of Roku fans across the United States. The recently released series of Roku OS 8 comes with some new and improved features. All Roku TVs have a ‘Tuner’ input that enables you to plug into an antenna and look for channels. In the new Roku TV, the ‘Tuner’ input is available on the Home screen itself; which makes it very easy to navigate to it without fumbling Once you select the ‘Tuner’ input it takes you to the last tuned channel You will also get a preview of what is playing right now The Roku OS 8 also comes with a Smart Guide where you will get a 14-day preview of what is available on all the channels that the Roku TV has scanned for Scroll through the Smart Guide to find out your next programming on the list The experience is fluid with no judder or lag; users will be able to scan through the Smart Guide very easily All you have to do is use the HD antenna and the Roku TV will pop up all the entertainment information In addition to the Smart Guide, there is also a new feature called ‘More Ways to Watch’ Anytime Roku identifies a content that is on the Smart Guide, which is also available on other Roku channels it is marked with a ‘*’. This indicates that there are more ways to watch a single programming content You also don’t have to wait to watch your favorite programming Wherever you see the ‘*’at any time on the Smart Guide, hit the ‘Ok’ button on your remote and watch it on another Roku channel instantly The pricing for the channel or programming is also displayed If you have a Roku set top box that is connected to a different TV (other than the Roku), there is a new feature in the ‘Search’ where Roku will tell you the channel on which a particular programming is available with the precise timing. The Roku OS 8 has already been pushed out to all the players and TVs. The same OS 8 version is available for Roku Set top boxes as well. If any problem in Roku setup, please call us @+1-877-302-5260
Mike Scott