Branded Content Quotes

We've searched our database for all the quotes and captions related to Branded Content. Here they are! All 100 of them:

If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.
Germany Kent
No one else knows exactly what the future holds for you, no one else knows what obstacles you've overcome to be where you are, so don't expect others to feel as passionate about your dreams as you do.
Germany Kent
HELPED are those who are content to be themselves; they will never lack mystery in their lives and the joys of self-discovery will be constant. HELPED are those who love the entire cosmos rather than their own tiny country, city, or farm, for to them will be shown the unbroken web of life and the meaning of infinity. HELPED are those who live in quietness, knowing neither brand name nor fad; they shall live every day as if in eternity, and each moment shall be as full as it is long. HELPED are those who love others unsplit off from their faults; to them will be given clarity of vision. HELPED are those who create anything at all, for they shall relive the thrill of their own conception, and realize an partnership in the creation of the Universe that keeps them responsible and cheerful. HELPED are those who love the Earth, their mother, and who willingly suffer that she may not die; in their grief over her pain they will weep rivers of blood, and in their joy in her lively response to love, they will converse with the trees. HELPED are those whose ever act is a prayer for harmony in the Universe, for they are the restorers of balance to our planet. To them will be given the insight that every good act done anywhere in the cosmos welcomes the life of an animal or a child. HELPED are those who risk themselves for others' sakes; to them will be given increasing opportunities for ever greater risks. Theirs will be a vision of the word in which no one's gift is despised or lost. HELPED are those who strive to give up their anger; their reward will be that in any confrontation their first thoughts will never be of violence or of war. HELPED are those whose every act is a prayer for peace; on them depends the future of the world. HELPED are those who forgive; their reward shall be forgiveness of every evil done to them. It will be in their power, therefore, to envision the new Earth. HELPED are those who are shown the existence of the Creator's magic in the Universe; they shall experience delight and astonishment without ceasing. HELPED are those who laugh with a pure heart; theirs will be the company of the jolly righteous. HELPED are those who love all the colors of all the human beings, as they love all the colors of the animals and plants; none of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who love the lesbian, the gay, and the straight, as they love the sun, the moon, and the stars. None of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who love the broken and the whole; none of their children, nor any of their ancestors, nor any parts of themselves, shall be hidden from them. HELPED are those who do not join mobs; theirs shall be the understanding that to attack in anger is to murder in confusion. HELPED are those who find the courage to do at least one small thing each day to help the existence of another--plant, animal, river, or human being. They shall be joined by a multitude of the timid. HELPED are those who lose their fear of death; theirs is the power to envision the future in a blade of grass. HELPED are those who love and actively support the diversity of life; they shall be secure in their differences. HELPED are those who KNOW.
Alice Walker
Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
Brian Solis (Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web)
We think that if we choose to do good only good, then we are only good. We can make people happy. We can offer tranquility or contentment or love, and that must be good. We do not see the falsehood becoming its own brand of cruelty.
Marissa Meyer (Winter (The Lunar Chronicles, #4))
5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info 4 Make an impact 5 Be yourself
Germany Kent
Tweet others the way you want to be tweeted.
Germany Kent (You Are What You Tweet: Harness the Power of Twitter to Create a Happier, Healthier Life)
Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.
Germany Kent
What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.
Germany Kent
Don't promote negativity online and expect people to treat you with positivity in person.
Germany Kent
Straight advertising’ is the equivalent of ignoring your girlfriend over dinner. Branded content, and CRM, and co-creation is the opposite. It’s telling her she’s hot.
Simon Pont (The Better Mousetrap: Brand Invention in a Media Democracy)
If we all work together there is no telling how we can change the world through the impact of promoting positivity online.
Germany Kent
Why do this to yourself? How does it make anything better?” “It does not make anything worse.” “It makes you worse. Why can’t you just … do good things with it?” Winter laughed against the strain of the delusion. “They all believe they are doing good.” Her head fell to the side and she watched Scarlet with her bleary eyes. “My stepmother is not only powerful because the people fear her, she is powerful because she can make them love her when she needs them to. We think that if we choose to do only good, then we are only good. We can make people happy. We can offer tranquility or contentment or love, and that must be good. We do not see the falsehood becoming its own brand of cruelty... who am I to presume what is good for others?
Marissa Meyer (Winter (The Lunar Chronicles, #4))
Republican or Democrat, this nation's affluent urban and suburban classes understand their bread is buttered on the corporate side. The primary difference between the two parties is that the Republicans pretty much admit that they grasp and even endorse some of the nastiest facts of life in America. Republicans honestly tell the world: "Listen in on my phone calls, piss-test me until I'm blind, kill and eat all of my neighbors right in front of my eyes, but show me the money! Let me escape with every cent I can kick out of the suckers, the taxpayers, and anybody else I can get a headlock on, legally or otherwise." Democrats, in contrast, seem content to catalog the GOP's outrages against the Republic, showing proper indignation while laughing at episodes of The Daily Show. But they stand behind the American brand: imperialism. They "support our troops," though you will be hard put to find any of them who have served alongside them or who would send one of their own kids off to lose an eye or an arm in Iraq. They play the imperial game, maintain their credit ratings, and plan to keep the beach house and the retirement investments if it means sacrificing every damned Lynndie England in West Virginia.
Joe Bageant (Deer Hunting with Jesus: Dispatches from America's Class War)
When people are content they are difficult to manoeuvre. We are perennially discontent and offered placebos as remedies.
Russell Brand (Revolution)
No, you don't feel it now. Some day, when you are old and wrinkled and ugly, when thought has seared your forehead with its lines, and passion branded your lips with itshideous fires, you will feel it, you will feel it terribly.Now, wherever you go, you charm the world. Will it always be so? . . . You have a wonderfully beautiful face, Mr. Gray. Don't frown. You have. And beauty is a form of genius-- is higher, indeed, than genius, as it needs no explanation. It is of the great facts of the world, like sunlight, or spring-time, or the reflection in dark waters of that silver shell we call the moon. It cannot be questioned. It has its divine right of sovereignty. It makes princes of those who have it.You smile? Ah! when you have lost it you won't smile. . . . People say sometimes that beauty is only superficial.That may be so, but at least it is not so superficial as thought is. To me, beauty is the wonder of wonders.It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible. . . . Yes, Mr. Gray, the gods have been good to you.But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully.When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left for you, or have to content yourself with those mean triumphs that the memory of your past will make more bitter than defeats.Every month as it wanes brings you nearer to something dreadful. Time is jealous of you, and wars against your lilies and your roses. You will become sallow, and hollow-cheeked, and dull-eyed. You will suffer horribly.... Ah! realize your youth while you have it. Don't squander the gold of your days,listening to the tedious, trying to improve the hopeless failure,or giving away your life to the ignorant, the common, and the vulgar. These are the sickly aims, the false ideals,of our age. Live! Live the wonderful life that is in you! Let nothing be lost upon you. Be always searching for new sensations. Be afraid of nothing. . . . A new Hedonism-- that is what our century wants. You might be its visible symbol.With your personality there is nothing you could not do.The world belongs to you for a season. . . . The moment I met you I saw that you were quite unconscious of what you really are, of what you really might be. There was so much in you that charmed me that I felt I must tell you something about yourself.I thought how tragic it would be if you were wasted. For there is such a little time that your youth will last--such a little time.The common hill-flowers wither, but they blossom again.The laburnum will be as yellow next June as it is now.In a month there will be purple stars on the clematis, and year after year the green night of its leaves will hold its purple stars. But we never get back our youth. The pulse of joy that beats in us at twenty becomes sluggish. Our limbs fail, our senses rot. We degenerate into hideous puppets, haunted by the memory of the passions of which we were too much afraid, and the exquisite temptations that we had not the courage to yield to. Youth! Youth! There is absolutely nothing in the world but youth!
Oscar Wilde (The Picture of Dorian Gray)
Why do this to yourself? How does it make anything better?” “It does not make anything worse.” “It makes you worse. Why can’t you just … do good things with it?” Winter laughed against the strain of the delusion. “They all believe they are doing good.” Her head fell to the side and she watched Scarlet with her bleary eyes. “My stepmother is not only powerful because the people fear her, she is powerful because she can make them love her when she needs them to. We think that if we choose to do only good, then we are only good. We can make people happy. We can offer tranquility or contentment or love, and that must be good. We do not see the falsehood becoming its own brand of cruelty.
Marissa Meyer (Winter (The Lunar Chronicles, #4))
My modus operandi is that I'll be content with anything, as long as I know that it's the best that's possible.
Russell Brand (Booky Wook 2: This Time it's Personal)
One of my favourite ways to demonstrate Social Authority is with case studies that tell stories about a specific customer.
David Jenyns (Authority Content: The Simple System for Building Your Brand, Sales, and Credibility)
The most effective brand messaging strategy is not to create the messaging that makes the most sense to you. It is creating the brand messaging that makes you, your brand and your products make the most sense to others.
Loren Weisman
We think that if we choose to do only good, then we are only good. We can make people happy. We can offer tranquility or contentment or love, and that must be good. We do not see the falsehood becoming its own brand of cruelty.
Marissa Meyer (Winter (The Lunar Chronicles #4))
It’s that time of the month again… As we head into those dog days of July, Mike would like to thank those who helped him get the toys he needs to enjoy his summer. Thanks to you, he bought a new bass boat, which we don’t need; a condo in Florida, where we don’t spend any time; and a $2,000 set of golf clubs…which he had been using as an alibi to cover the fact that he has been remorselessly banging his secretary, Beebee, for the last six months. Tragically, I didn’t suspect a thing. Right up until the moment Cherry Glick inadvertently delivered a lovely floral arrangement to our house, apparently intended to celebrate the anniversary of the first time Beebee provided Mike with her special brand of administrative support. Sadly, even after this damning evidence-and seeing Mike ram his tongue down Beebee’s throat-I didn’t quite grasp the depth of his deception. It took reading the contents of his secret e-mail account before I was convinced. I learned that cheap motel rooms have been christened. Office equipment has been sullied. And you should think twice before calling Mike’s work number during his lunch hour, because there’s a good chance that Beebee will be under his desk “assisting” him. I must confess that I was disappointed by Mike’s over-wrought prose, but I now understand why he insisted that I write this newsletter every month. I would say this is a case of those who can write, do; and those who can’t do Taxes. And since seeing is believing, I could have included a Hustler-ready pictorial layout of the photos of Mike’s work wife. However, I believe distributing these photos would be a felony. The camera work isn’t half-bad, though. It’s good to see that Mike has some skill in the bedroom, even if it’s just photography. And what does Beebee have to say for herself? Not Much. In fact, attempts to interview her for this issue were met with spaced-out indifference. I’ve had a hard time not blaming the conniving, store-bought-cleavage-baring Oompa Loompa-skinned adulteress for her part in the destruction of my marriage. But considering what she’s getting, Beebee has my sympathies. I blame Mike. I blame Mike for not honoring the vows he made to me. I blame Mike for not being strong enough to pass up the temptation of readily available extramarital sex. And I blame Mike for not being enough of a man to tell me he was having an affair, instead letting me find out via a misdirected floral delivery. I hope you have enjoyed this new digital version of the Terwilliger and Associates Newsletter. Next month’s newsletter will not be written by me as I will be divorcing Mike’s cheating ass. As soon as I press send on this e-mail, I’m hiring Sammy “the Shark” Shackleton. I don’t know why they call him “the Shark” but I did hear about a case where Sammy got a woman her soon-to-be ex-husband’s house, his car, his boat and his manhood in a mayonnaise jar. And one last thing, believe me when I say I will not be letting Mike off with “irreconcilable differences” in divorce court. Mike Terwilliger will own up to being the faithless, loveless, spineless, useless, dickless wonder he is.
Molly Harper (And One Last Thing ...)
My stepmother is not only powerful because the people fear her, she is powerful because she can make them love her when she needs them to. We think that if we choose to do only good, then we are only good. We can make people happy. We can offer tranquility or contentment or love, and that must be good. We do not see the falsehood becoming its own brand of cruelty.” The ship trembled and their speed increased. Luna blurred beneath them. “Once,” Winter continued, pushing the words out of her lungs. “Once I believed with all my heart that I was doing good. But I was wrong.
Marissa Meyer (Winter (The Lunar Chronicles, #4))
Do not confuse location with direction. Location is where you are, direction is where you are going.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
Sharing the same exact content, message or advertisements over and over again only showcases your limited content and a serious lack of depth in your message.
Loren Weisman
Your style guide is your most loyal brand protector.
Dane Brookes (Content Marketing Revolution: Seize Control of Your Market in Five Key Steps)
Think of every contact a customer has with your brand as the most important encounter of your life.
Dane Brookes (Content Marketing Revolution: Seize Control of Your Market in Five Key Steps)
As a brand or branded individual, success means sending out interesting, authentic, relevant content on a regular basis.
Peg Samuel (Facebook Marketing Like I'm 5: The Ultimate Beginner’s Guide to Mastering Facebook Advertising Tools, Fan Growth Strategies, and Analytics)
The quality of a brand’s storytelling is directly proportional to the quality of its content. If it’s not good, no one will pay attention. What
Gary Vaynerchuk (#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness)
Winning brands value customer experience over a slick sales funnel, and the cadence of an authentic human voice over legally-approved corporate jargon.
Ryan Hanley (Content Warfare: How to find your audience, tell your story and win the battle for attention online.)
You can't build a strong personal brand by just posting status updates... people need more than that, they need valuable content, beyond updates and tweets.
Bernard Kelvin Clive
You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward.
Seth Godin
Would you mind if that post, pic, comment or content was seen tomorrow, next week, next month and next year? If the answer is yes, then don’t post it today.
Loren Weisman
In this day and age, entrepreneurial and sales strategies are key to producing creative, original, digital content and marketing in line with current social and media trends.
Germany Kent
Your social media presence is part of your platform. In most cases, you will become known by the content you share.
Germany Kent
SEO is equivalent to building your reputation in society. It takes significant time and patience to build it, while once built you will hold it for a long time.
Dario Sipos (Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing)
In order to be successful in the digital space you must produce creative and original content in line with current social and media trends that is innovative enough to have a memorable impact.
Germany Kent
The future of B2B marketing will be about creating better content, leveraging tactics and ideas that were once considered solely the realm of B2C brands, and ultimately building credibility by being more human.
Rohit Bhargava (Non-Obvious 2019: How To Predict Trends and Win The Future)
Content without continuity and connection will leave you with fewer conversions, sales, and engagement. Stop trying to create something to go viral. Start building an authentic connection rooted in endurance and engagement.
Loren Weisman
Create engaging video content.” If a picture can tell a thousand words, image how many words a video can convey. To say that video should be an important piece of your content pie would be an understatement for most businesses.
Jeremy Goldman (Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media)
There is a ton of literature now—including TED Talks and Michael Pollan’s book How to Change Your Mind—about psilocybin and MDMA being highly effective medications for PTSD. Anecdotal stories abound of suffering veterans emerging from one meaningful trip completely cured, with a new vigor for life. Shrooms in particular have proved to be a great salve for people with terminal illnesses. The oncoming specter of death can be terrifying, but after these suffering patients emerge from their hallucinogenic experiences, many are at peace with their lives and deaths, content to be absorbed back into the fabric of the universe. Shrooms have also been shown to suppress your DMN and dissolve your ego, allowing you to look at your life with a childlike, brand-new perspective. They can draw connections between disparate parts of the brain, building creative solutions to our life’s struggles and strengthening areas we don’t use frequently enough.
Stephanie Foo (What My Bones Know: A Memoir of Healing from Complex Trauma)
Increased brand awareness online requires a strategic marketing approach focused on creating and distributing content that is relevant and consistent with the message you want to convey in an attempt to attract and retain a clearly defined audience.
Germany Kent
In this age people have become more loyal and attached to personal brands,individuals than companies, brands. [You get the emotional highs and lows, but real issues overlooked]. In a social media driven world, every piece of content we put out there can make or mar us
Bernard Kelvin Clive
If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day.
Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
When you see ads again and again, the brand becomes familiar to you. Familiarity makes you think that you know about the content too. Actually we don't know much about anyone. We just see things and people again and again and become familiar with them. It creates the illusion that we know them.
Shunya
In this article, you will learn the tips to soar with the coverage. In order to increase brand visibility and reach your target audience, you need a great PR campaign. Finetuning your WHY and CONTENT is critical to ensuring that your PR campaign is a success. For more information click the link.
SOAR PR
Osborn’s Conservation Foundation assembled the first climate change conference in 1963; this resulted in a paper, “Implications of Rising Carbon Dioxide Content of the Atmosphere.” According to Spencer Weart’s Discovery of Global Warming (2004), “Their report warned that the doubling of CO 2 projected
Stewart Brand (Whole Earth Discipline: Why Dense Cities, Nuclear Power, Transgenic Crops, Restored Wildlands, and Geoengineering Are Necessary)
Consistency is everything to YouTube. If you provide consistent content over a period of time, as long as the quality is good, you will find your audience and your place on the site. You may not end up a viral sensation, but if you’re not making money exclusively off of YouTube, that’s no reason to worry.
L. David Harris (Get Noticed: Social Media Marketing for Entrepreneurs: Market Your Brand Without Being Annoying)
Not everyone requires, nor seeks, the stimulus of the recurring image. They are content to be without directions. But for those of us who are branded by this particular mark, at least we know where we're going. We are going, as it were, on a series of seasonal journeys, the climax of which is simply returning home.
Laurie Lee (Village Christmas and Other Notes on the English Year)
Until Perry was five, the team of “Tex & Flo” continued to work the rodeo circuit. As a way of life, it wasn’t “any gallon of ice cream,” Perry once recalled: “Six of us riding in an old truck, sleeping in it, too, sometimes, living off mush and Hershey kisses and condensed milk. Hawks Brand condensed milk it was called, which is what weakened my kidneys—the sugar content—which is why I was always wetting the bed.” Yet it was not an unhappy existence, especially for a little boy proud of his parents, admiring of their showmanship and courage—a happier life, certainly, than what replaced it. For Tex and Flo, both forced by ailments to retire from their occupation, settled near Reno, Nevada.
Truman Capote (In Cold Blood)
When I was in the advertising business, I used to offer free seminars to advertisers about how to create better ads (the material in this chapter being the content). That was not so long ago, but since then the Internet has ballooned to major significance. If I were selling advertising today, I’d have that seminar online. Think of how this cuts down on your travel expenses. I used to fly all over creation to deliver those seminars. And appointments were harder to get. The education-based marketing concept that you learned in Chapter Four works hand in glove with the ability to do things over the Internet. Here’s the pitch I’d do today: “How would you like to learn to make your advertising literally 10 times more effective? And you can do it right from the comfort of your favorite office chair.” It’s hard to resist such an offer. There are many examples I could give you to flesh out the model of turning your Web site into a community. The examples below are simple and some are even silly, but each shows how far this concept can go and how it helps you capture more leads and build a better brand.
Chet Holmes (The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies)
As communicators, we are complicit in the harm caused by performative communications, microaggressions, reinforcing stereotypes in our content, and contributing to damaging our brand’s reputation…. As conscious communicators, with an awareness of others’ experiences and a commitment to centering them, we are uniquely positioned to help build a truly people-centered workplace.
Kim Clark (The Conscious Communicator: The Fine Art of Not Saying Stupid Sh*t)
As communicators, we are complicit in the harm caused by performative communications, microaggressions, reinforcing stereotypes in our content, and contributing to damaging our brand’s reputation…. As conscious communicators, with an awareness of others’ experiences and a commitment to centering them, we are uniquely positioned to help build a truly people-centered workplace.
Janet M Stovall (The Conscious Communicator: The Fine Art of Not Saying Stupid Sh*t)
the most important finding of all is that happiness does not really depend on objective conditions of either wealth, health or even community. Rather, it depends on the correlation between objective conditions and subjective expectations. If you want a bullock-cart and get a bullock-cart, you are content. If you want a brand-new Ferrari and get only a second-hand Fiat you feel deprived.
Yuval Noah Harari (Sapiens: A Brief History of Humankind)
But the most important finding of all is that happiness does not really depend on objective conditions of either wealth, health or even community. Rather, it depends on the correlation between objective conditions and subjective expectations. If you want a bullock-cart and get a bullock-cart, you are content. If you want a brand-new Ferrari and get only a second-hand Fiat you feel deprived.
Yuval Noah Harari (Sapiens: A Brief History of Humankind)
But the most important finding of all is that happiness does not really depend on objective conditions of either wealth, health or even community, Rather, it depends on the correlation between objective conditions and subjective expectations. If you want a bullock-cart and get a bullock-cart, you are content. If you want a brand-new Ferrari and get only a second-hand Fiat you feel deprived. This is why winning the lottery has, over time, the same impact on people's happiness as a debilitating car accident. When things improve, expectations balloon, and consequently even dramatic improvements in objective conditions can leave us dissatisfied. When things deteriorate, expectations shrink, and consequently even a severe illness might leave you pretty much as happy as you were before.
Yuval Noah Harari (Sapiens: A Brief History of Humankind)
work the rodeo circuit. As a way of life, it wasn’t “any gallon of ice cream,” Perry once recalled: “Six of us riding in an old truck, sleeping in it, too, sometimes, living off mush and Hershey kisses and condensed milk. Hawks Brand condensed milk it was called, which is what weakened my kidneys—the sugar content—which is why I was always wetting the bed.” Yet it was not an unhappy existence,
Truman Capote (In Cold Blood)
Content that entertains sees engagement. Content that sees engagement tells Facebook and the rest of the world that your customers care about your brand, so that when you finally do put out something that would directly benefit your bottom line—a coupon, a free-shipping offer, or some other call to action—4 percent of your community sees it instead of a half percent, which gives you a much better chance at making a sale. TARGET
Gary Vaynerchuk (Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World)
An effective content strategy has to mix your authenticity, your story & your authority mixed with the shares of other peoples content. If you're only sharing other peoples stories, authority, authenticity & brands, how does that make any new or old visitors want to connect with yours? And, only reposting without sharing why you chose to share it & what your thoughts are on that content creates zero connection to you and for you.
Loren Weisman
The poetry of the new year is problematically punctual. An impeccable guest who arrives on time when you are running frantically behind schedule. Catching you precisely at that awkward stage of housecleaning when the contents of closet and cupboard are strewn across the room and there is no sensible place left to sit down. No, you haven’t had a chance to change the guest room towels, your clothes or your habits. It is at this stage that you begin to stammer out apologies and resolutions. The visitor fixes you with a gaze that breaks like dawn over your clutter and chagrin. 'What a beautiful life,' murmurs your guest, pressing an oddly shaped package into your hands. Gladness rises in the heart like a cloud of hummingbirds. Always the same, unpredictable, utterly original gift. You consider the paradox of that as you hold it between your palms. Like freshly kneaded dough: this brand new day.
Pavithra K. Mehta
All your need to know about blogs, niche websites, SEO, Wordpress, the best tools, software reviews... for creating content, building an audience and converting visitors into buyers. The Art Of The Art of Growth Marketing is managed by Martin Couture, a Content Marketing Consultant, who comes from a digital agency background. In the course of his career Martin Couture worked with brands like Disney, Nike, Tiffany, Porsche, BMW, Fendi and many more.
Art Of Growth Marketing
It was raining and I had to walk on the grass. I’ve got mud all over my shoes. They’re brand-new, too.” “I’ll carry you across the grass on the return trip, if you like,” Colby offered with twinkling eyes. “It would have to be over one shoulder, of course,” he added with a wry glance at his artificial arm. She frowned at the bitterness in his tone. He was a little fuzzy because she needed glasses to see at distances. “Listen, nobody in her right mind would ever take you for a cripple,” she said gently and with a warm smile. She laid a hand on his sleeve. “Anyway,” she added with a wicked grin, “I’ve already given the news media enough to gossip about just recently. I don’t need any more complications in my life. I’ve only just gotten rid of one big one.” Colby studied her with an amused smile. She was the only woman he’d ever known that he genuinely liked. He was about to speak when he happened to glance over her shoulder at a man approaching them. “About that big complication, Cecily?” “What about it?” she asked. “I’d say it’s just reappeared with a vengeance. No, don’t turn around,” he said, suddenly jerking her close to him with the artificial arm that looked so real, a souvenir of one of his foreign assignments. “Just keep looking at me and pretend to be fascinated with my nose, and we’ll give him something to think about.” She laughed in spite of the racing pulse that always accompanied Tate’s appearances in her life. She studied Colby’s lean, scarred face. He wasn’t anybody’s idea of a pinup, but he had style and guts and if it hadn’t been for Tate, she would have found him very attractive. “Your nose has been broken twice, I see,” she told Colby. “Three times, but who’s counting?” He lifted his eyes and his eyebrows at someone behind her. “Well, hi, Tate! I didn’t expect to see you here tonight.” “Obviously,” came a deep, gruff voice that cut like a knife. Colby loosened his grip on Cecily and moved back a little. “I thought you weren’t coming,” he said. Tate moved into Cecily’s line of view, half a head taller than Colby Lane. He was wearing evening clothes, like the other men present, but he had an elegance that made him stand apart. She never tired of gazing into his large black eyes which were deep-set in a dark, handsome face with a straight nose, and a wide, narrow, sexy mouth and faintly cleft chin. He was the most beautiful man. He looked as if all he needed was a breastplate and feathers in his hair to bring back the heyday of the Lakota warrior in the nineteenth century. Cecily remembered him that way from the ceremonial gatherings at Wapiti Ridge, and the image stuck stubbornly in her mind. “Audrey likes to rub elbows with the rich and famous,” Tate returned. His dark eyes met Cecily’s fierce green ones. “I see you’re still in Holden’s good graces. Has he bought you a ring yet?” “What’s the matter with you, Tate?” Cecily asked with a cold smile. “Feeling…crabby?” His eyes smoldered as he glared at her. “What did you give Holden to get that job at the museum?” he asked with pure malice. Anger at the vicious insinuation caused her to draw back her hand holding the half-full coffee cup, and Colby caught her wrist smoothly before she could sling the contents at the man towering over her. Tate ignored Colby. “Don’t make that mistake again,” he said in a voice so quiet it was barely audible. He looked as if all his latent hostilities were waiting for an excuse to turn on her. “If you throw that cup at me, so help me, I’ll carry you over and put you down in the punch bowl!” “You and the CIA, maybe!” Cecily hissed. “Go ahead and try…!” Tate actually took a step toward her just as Colby managed to get between them. “Now, now,” he cautioned. Cecily wasn’t backing down an inch. Neither was Tate.
Diana Palmer (Paper Rose (Hutton & Co. #2))
Authority does not have to be a person or institution which says: you have to do this, or you are not allowed to do that. While this kind of authority may be called external authority, authority can appear as internal authority, under the name of duty, conscience, or super-ego. As a matter of fact, the development of modern thinking from Protestantism to Kant's philosophy, can be characterized as the substitution of internalized authority for an external one. With the political victories of the rising middle class, external authority lost prestige and man's own conscience assumed the place which external authority once had held. This change appeared to many as the victory of freedom. To submit to orders from the outside (at least in spiritual matters) appeared to be unworthy of a free man; but the conquest of his natural inclinations, and the establishment of the domination of one part of the individual, his nature, by another, his reason, will or conscience, seemed to be the very essence of freedom. Analysis shows that conscience rules with a harshness as great as external authorities, and furthermore that frequently the contents of the orders issued by man's conscience are ultimately not governed by demands of the individual self but by social demands which have assumed the dignity of ethical norms. The rulership of conscience can be even harsher than that of external authorities, since the individual feels its orders to be his own; how can he rebel against himself? In recent decades "conscience" has lost much of its significance. It seems as though neither external nor internal authorities play any prominent role in the individual's life. Everybody is completely "free", if only he does not interfere with other people's legitimate claims. But what we find is rather that instead of disappearing, authority has made itself invisible. Instead of overt authority, "anonymous" authority reigns.It is disguised as common sense, science, psychic health, normality, public opinion. It does not demand anything except the self-evident. It seems to use no pressure but only mild persuasion. Whether a mother says to her daughter, "I know you will not like to go out with that boy", or an advertisement suggests, "Smoke this brand of cigarettes--you will like their coolness", it is the same atmosphere of subtle suggestion which actually pervades our whole social life. Anonymous authority is more effective than overt authority, since one never suspects that there is any order which one is expected to follow. In external authority it is clear that there is an order and who gives it; one can fight against the authority, and in this fight personal independence and moral courage can develop.But whereas in internalized authority the command, though an internal one, remains visible, in anonymous authority both command and commander have become invisible.It is like being fired at by an invisible enemy. There is nobody and nothing to fight back against.
Erich Fromm (Escape from Freedom)
A drunk [once] said to me, "Drugs and alcohol are not our problem, reality is our problem; drugs and alcohol are our solution to that problem." [...] Aren't we all, in one way or another, trying to find a solution to the problem of reality? If I get this job, this girl, this guy, these shoes. If I pass this exam, eat this pizza, drink this booze, go on this holiday. [...] Isn't there always some kind of condition to contentment? Isn't it always placed in the future, wrapped up in some object, either physical or ideological?
Russell Brand (Revolution)
In a private room down the hall, a tired but delighted Cecily was watching her husband with his brand-new son. Cecily had thought that the expression on Tate’s face at their wedding would never be duplicated. But when they placed the tiny little boy in his father’s gowned arms in the delivery room, and he saw his child for the first time, the look on his face was indescribable. Tears welled in his eyes. He’d taken the tiny little fist in his big, dark hand and smoothed over the perfect little fingers and then the tiny little face, seeking resemblances. “Generations of our families,” he said softly, “all there, in that face.” He’d looked down at his wife with unashamedly wet eyes. “In our son’s face.” She wiped her own tears away with a corner of the sheet and coaxed Tate’s head down so that she could do the same for him where they were, temporarily, by themselves. Now she was cleaned up, like their baby, and drowsy as she lay on clean white sheets and watched her husband get acquainted with his firstborn. “Isn’t he beautiful?” he murmured, still awed by the child. “Next time, we have to have a little girl,” he said with a tender smile, “so that she can look like you.” Her heart felt near to bursting as she stared up at that beloved face, above the equally beloved face of their firstborn. “My heart is happy when I see you,” she whispered in Lakota. He chuckled, having momentarily forgotten that he’d taught her how to say it. “Mine is equally happy when I see you,” he replied in English. She reached out and clasped his big hand with her small one. On the table beside her was a bouquet of roses, red and crisp with a delightful soft perfume. Her eyes traced them, and she remembered the first rose he’d ever given her, when she was seventeen: a beautiful red paper rose that he’d brought her from Japan. Now the roses were real, not imitation. Just as her love for him, and his for her, had become real enough to touch. He frowned slightly at her expression. “What is it?” he asked softly. “I was remembering the paper rose you brought me from Japan, just after I went to live with Leta.” She shrugged and smiled self-consciously. He smiled back. “And now you’re covered in real ones,” he discerned. She nodded, delighted to see that he understood exactly what she was talking about. But, then, they always had seemed to read each others’ thoughts-never more than now, with the baby who was a living, breathing manifestation of their love. “Yes,” she said contentedly. “The roses are real, now.” Outside the window, rain was coming down in torrents, silver droplets shattering on the bright green leaves of the bushes. In the room, no one noticed. The baby was sleeping and his parents were watching him, their eyes full of warm, soft dreams.
Diana Palmer (Paper Rose (Hutton & Co. #2))
By three months old, 40 percent of infants watch screen media regularly; by two years, 90 percent do. By her third birthday, the average American child recognizes one hundred brand logos. The typical child is exposed to forty thousand screen ads per year. Children know the names of more branded characters than of real animals. By her tenth birthday, the average American child knows three hundred to four hundred brands. Research shows over and over that preschoolers will overwhelmingly think advertised products, branded products, are superior even when the actual contents are identical.
Robert W. McChesney (Digital Disconnect: How Capitalism is Turning the Internet Against Democracy)
So the dentist took a trip to his local supermarkets, brought seventy-eight brands of cereal back to his lab, and proceeded to measure the sugar content of each with damning precision. A third of the brands had sugar levels between 10 percent and 25 percent. Another third ranged up to an alarming 50 percent, and eleven climbed even higher still—with one cereal, Super Orange Crisps, packing a sugar load of 70.8 percent. When each cereal brand was cross-referenced with TV advertising records, the sweetest brands were found to be the ones most heavily marketed to kids during Saturday morning cartoons.
Michael Moss (Salt, Sugar, Fat: How the Food Giants Hooked Us)
This feeling of irritability and alienation meant I was malleable. Have you ever tried to argue with someone who doesn’t want anything from you? It’s hard. Have you ever noticed in a row with someone that no longer loves you that you have no recourse? No tools with which to bargain. If you stroll up to a stranger and tell them that unless they comply with your demands they’ll never see you again, it’s unlikely that they’ll fling themselves at your feet and beg you not to go. They’ll just wander off. When people are content, they are difficult to maneuver. We are perennially discontent and offered placebos as remedies. My intention in writing this book is to make you feel better, to offer you a solution to the way you feel.
Russell Brand (Revolution)
Genisys, a Google Adwords-certified leading Digital Marketing Agency is operating multi facet digital services throughout India specializing in Web development, Web design, Software development, Digital marketing services which include-SEO (Search Engine Optimization), SMM (Social Media Marketing), PPC(Pay Per Click), Email marketing, Content marketing, Mobile marketing, Affiliate marketing, Brand marketing and promotion, inbound marketing, Local Business Marketing, Business listing solution, Video brochure, Ecommerce solution, CRM service, Reputation Management, Online Presence analysis, Conversion Rate Optimization, Goggle service and so on to keep up with the high-tech advanced digital world and connecting the clients goal to reality through creative designers, digital strategists and specialized innovative team.
Genisys
In life, we are all on the same journey, we are all struggling to get from point A to point B. Different people have different point A originations and B destinations, but the path we travel is the same. If you can take what you have learned; share the experience and shortcuts you've discovered along the way, offer time saving tips and how you finally made it - then you can lighten the load of those who are just beginning on a similar path. Getting paid for it is an added bonus. My hope is that you do not end your journey at “I wrote a book” but rather understand that your book is just the beginning. Imagine the products you can create based on the contents of your book. Imagine the opportunities to share your knowledge with more people by speaking, training, coaching. You have an important message to share and the world is waiting...
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
While advertising was once used primarily to create a sale or enhance an image, it must now be used to create awareness about Web content. • While SEO was at one time primarily a function of optimizing a Web site, it must now be a function of optimizing brand assets across social media. • While lead generation used to consist of broadcasting messages, it must now rely heavily on being found in the right place at the right time. • While lead conversion in the past often consisted of multiple sales calls to supply information, it must now supplement Web information gathering with value delivery. • While referrals used to be a simple matter of passing a name, they now rely heavily on an organization’s online reputation, ratings, and reviews. • While physical store location has always mattered, online location for the local business has become a life-and-death matter.
John Jantsch (Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide)
Let us go and sit in the shade," said Lord Henry. "Parker has brought out the drinks, and if you stay any longer in this glare, you will be quite spoiled, and Basil will never paint you again. You really must not allow yourself to become sunburnt. It would be unbecoming." "What can it matter?" cried Dorian Gray, laughing, as he sat down on the seat at the end of the garden. "It should matter everything to you, Mr. Gray." "Why?" "Because you have the most marvellous youth, and youth is the one thing worth having." "I don't feel that, Lord Henry." "No, you don't feel it now. Some day, when you are old and wrinkled and ugly, when thought has seared your forehead with its lines, and passion branded your lips with its hideous fires, you will feel it, you will feel it terribly. Now, wherever you go, you charm the world. Will it always be so? ... You have a wonderfully beautiful face, Mr. Gray. Don't frown. You have. And beauty is a form of genius--is higher, indeed, than genius, as it needs no explanation. It is of the great facts of the world, like sunlight, or spring-time, or the reflection in dark waters of that silver shell we call the moon. It cannot be questioned. It has its divine right of sovereignty. It makes princes of those who have it. You smile? Ah! when you have lost it you won't smile.... People say sometimes that beauty is only superficial. That may be so, but at least it is not so superficial as thought is. To me, beauty is the wonder of wonders. It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible.... Yes, Mr. Gray, the gods have been good to you. But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully. When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left for you, or have to content yourself with those mean triumphs that the memory of your past will make more bitter than defeats. Every month as it wanes brings you nearer to something dreadful. Time is jealous of you, and wars against your lilies and your roses. You will become sallow, and hollow-cheeked, and dull-eyed. You will suffer horribly.... Ah! realize your youth while you have it. Don't squander the gold of your days, listening to the tedious, trying to improve the hopeless failure, or giving away your life to the ignorant, the common, and the vulgar. These are the sickly aims, the false ideals, of our age. Live! Live the wonderful life that is in you! Let nothing be lost upon you. Be always searching for new sensations. Be afraid of nothing.... A new Hedonism--that is what our century wants. You might be its visible symbol. With your personality there is nothing you could not do. The world belongs to you for a season.... The moment I met you I saw that you were quite unconscious of what you really are, of what you really might be. There was so much in you that charmed me that I felt I must tell you something about yourself. I thought how tragic it would be if you were wasted. For there is such a little time that your youth will last--such a little time. The common hill-flowers wither, but they blossom again. The laburnum will be as yellow next June as it is now. In a month there will be purple stars on the clematis, and year after year the green night of its leaves will hold its purple stars. But we never get back our youth. The pulse of joy that beats in us at twenty becomes sluggish. Our limbs fail, our senses rot. We degenerate into hideous puppets, haunted by the memory of the passions of which we were too much afraid, and the exquisite temptations that we had not the courage to yield to. Youth! Youth! There is absolutely nothing in the world but youth!
Oscar Wilde (The Picture of Dorian Gray)
A large brand will typically spend between 10 and 20 percent of their media buy on creative,” DeJulio explains. “So if they have a $500 million media budget, there’s somewhere between $50 to $100 million going toward creating content. For that money they’ll get seven to ten pieces of content, but not right away. If you’re going to spend $1 million on one piece of content, it’s going to take a long time—six months, nine months, a year—to fully develop. With this budget and timeline, brands have no margin to take chances creatively.” By contrast, the Tongal process: If a brand wants to crowdsource a commercial, the first step is to put up a purse—anywhere from $50,000 to $200,000. Then, Tongal breaks the project into three phases: ideation, production, and distribution, allowing creatives with different specialties (writing, directing, animating, acting, social media promotion, and so on) to focus on what they do best. In the first competition—the ideation phase—a client creates a brief describing its objective. Tongal members read the brief and submit their best ideas in 500 characters (about three tweets). Customers then pick a small number of ideas they like and pay a small portion of the purse to these winners. Next up is production, where directors select one of the winning concepts and submit their take. Another round of winners are selected and these folks are given the time and money to crank out their vision. But this phase is not just limited to these few winning directors. Tongal also allows anyone to submit a wild card video. Finally, sponsors select their favorite video (or videos), the winning directors get paid, and the winning videos get released to the world. Compared to the seven to ten pieces of content the traditional process produces, Tongal competitions generate an average of 422 concepts in the idea phase, followed by an average of 20 to 100 finished video pieces in the video production phase. That is a huge return for the invested dollars and time.
Peter H. Diamandis (Bold: How to Go Big, Create Wealth and Impact the World (Exponential Technology Series))
What content types best meet the needs of our target audience and their changing, multiple contexts? What content types best fit the skills of our copywriters? What content types do we already have? What contexts are appropriate for the delivery of our content, and how will we translate our information into multiple content types appropriate for different screens, resolutions, locations, and contexts? Is existing content still good? Is it still current, relevant, and brand-appropriate for our needs, our users’ needs, and the context in which we want to deliver it? How will we get more content to bridge the gaps between what we have and what we need? What is the workflow that already supports that, and do we need to refine it? How will we make the case for these new content types to other team members who help shape the user experience? Who will do this for launch? Who will maintain content on an ongoing basis? Who will train them? How will we help people find the answers, definitions, and other information they need? What are the relationships within our content?
Margot Bloomstein (Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project)
Systrom and Krieger didn’t want any of this to be on Instagram and knew, as the site got bigger, that they wouldn’t be able to comb through everything to delete the worst stuff manually. After just nine months, the app already hosted 150 million photos, with users posting 15 photos per second. So they brainstormed a way to automatically detect the worst content and prevent it from going up, to preserve Instagram’s fledgling brand. “Don’t do that!” Zollman said. “If we start proactively reviewing content, we are legally liable for all of it. If anyone found out, we’d have to personally review every piece of content before it goes up, which is impossible.” She was right. According to Section 230 of the Communications Decency Act, nobody who provided an “interactive computer service” was considered the “publisher or speaker” of the information, legally speaking, unless they exerted editorial control before that content was posted. The 1996 law was Congress’s attempt to regulate pornographic material on the Internet, but was also crucial to protecting internet companies from legal liability for things like defamation.
Sarah Frier (No Filter: The Inside Story of Instagram)
But the most important finding of all is that happiness does not really depend on objective conditions of either wealth, health or even community. Rather, it depends on the correlation between objective conditions and subjective expectations. If you want a bullock-cart and get a bullock-cart, you are content. If you want a brand-new Ferrari and get only a second-hand Fiat you feel deprived. This is why winning the lottery has, over time, the same impact on people’s happiness as a debilitating car accident. When things improve, expectations balloon, and consequently even dramatic improvements in objective conditions can leave us dissatisfied. When things deteriorate, expectations shrink, and consequently even a severe illness might leave you pretty much as happy as you were before. You might say that we didn’t need a bunch of psychologists and their questionnaires to discover this. Prophets, poets and philosophers realised thousands of years ago that being satisfied with what you already have is far more important than getting more of what you want. Still, it’s nice when modern research – bolstered by lots of numbers and charts – reaches the same conclusions the ancients did.
Yuval Noah Harari (Sapiens: A Brief History of Humankind)
Before I knew it, the first animal had entered the chute. Various cowboys were at different positions around the animal and began carrying out their respective duties. Tim looked at me and yelled, “Stick it in!” With utter trepidation, I slid the wand deep into the steer’s rectum. This wasn’t natural. This wasn’t normal. At least it wasn’t for me. This was definitely against God’s plan. I was supposed to check the monitor and announce if the temperature was above ninety-degrees. The first one was fine. But before I had a chance to remove the probe, Tim set the hot branding iron against the steer’s left hip. The animal let out a guttural Mooooooooooooo!, and as he did, the contents of its large intestine emptied all over my hand and forearm. Tim said, “Okay, Ree, you can take it out now.” I did. I didn’t know what to do. My arm was covered in runny, stinky cow crap. Was this supposed to happen? Should I say anything? I glanced at my sister, who was looking at me, completely horrified. The second animal entered the chute. The routine began again. I stuck it in. Tim branded. The steer bellowed. The crap squirted out. I was amazed at how consistent and predictable the whole nasty process was, and how nonchalant everyone--excluding my sister--was acting. But then slowly…surely…I began to notice something. On about the twentieth animal, I began inserting the thermometer. Tim removed his branding iron from the fire and brought it toward the steer’s hip. At the last second, however, I fumbled with my device and had to stop for a moment. Out of the corner of my eye, I noticed that when I paused, Tim did, too. It appeared he was actually waiting until I had the thermometer fully inserted before he branded the animal, ensuring that I’d be right in the line of fire when everything came pouring out. He had planned this all along, the dirty dog. Seventy-eight steers later, we were finished. I was a sight. Layer upon layer of manure covered my arm. I’m sure I was pale and in shock. The cowboys grinned politely. Tim directed me to an outdoor faucet where I could clean my arm. Marlboro Man watched as he gathered up the tools and the gear…and he chuckled. As my sister and I pulled away in the car later that day, she could only say, “Oh. My. God.” She made me promise never to return to that awful place. I didn’t know it at the time, but I’d found out later that this, from Tim’s perspective, was my initiation. It was his sick, twisted way of measuring my worth.
Ree Drummond (The Pioneer Woman: Black Heels to Tractor Wheels)
Even stranger than our teeth-brushing behaviour is our preference for stripy toothpaste. When it first appeared, in a product called Stripe, it aroused a great deal of debate over how it was made. Many people dissected the empty container; others froze a full tube and then cut it open in a cross section.* What was strange was that nobody ever asked ‘Why?’ After all, the moment toothpaste enters your mouth, all the ingredients are mixed together, so what was the point of keeping them separate in the tube? There are two explanations: 1) simple childish novelty and 2) psycho-logic. Psychologically, the stripes serve as a signal: a claim that a toothpaste performed more than one function (fighting cavities, tackling infection and freshening breath) was thought to be more convincing if the toothpaste contained three visibly separate active ingredients. In general, people are impressed by any visible extra effort that goes into a product: if you simply say ‘this washing powder is better than our old powder’, it is a hollow claim. However, if you replace the powder with a gel, a tablet or some other form, the cost and effort which have gone into the change make it more plausible to the purchaser there may have been some real innovation in the new contents.
Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
Daily work in the field of online advertising, as Jack Goldenberg sees it, is still significantly different from what the trends are propagated by online promotions. Defining online budget According to Jack Goldenberg a vast majority of the budget for online advertising does not exceed $2,000 on a monthly basis, depending on the perception of the company as they can bring effects "online adventure", established budgets for online advertising move in value from $200 to $2,000 per month (with highest proportion of $200-$500). This does not mean that a number of companies gives less advertising - but even then it can not be called "creating the campaign." Goldenberg believes that in order to create an online advertising campaign there should be a budget of at least $500 for the use of different types of online advertising. Goldenberg explains this as: In an environment of such budget is not simply distribute the money "wisely" and that since it has obvious benefits through a variety of online advertising systems. Jack Goldenberg found out how most companies in the world and USA are oriented towards effects in relation to the funds that are made for advertising. In this type of company, regardless of what everyone knows to be used types of brand advertising (advertising through banners - display advertising) to create recognizable firms in certain target groups, the effects of such advertising are not directly comparable with respect to the effects of (price per click - CPC - Cost per click) with contextual advertising, which for years has given much more efficient (measurable) results in relation to advertising banners, concludes Mr. Goldenberg. According to Yoel Goldenberg it is good when there is an understanding in companies that brand advertising has a different type of effects in relation to the PPC (contextual) advertising, and that would be it "documented" in a certain way, it is necessary to constantly explore and find those web sites that deliver the best effects for optimum need of assets. The process of creating an online advertising campaigns, explained by Goldenberg, usually starts (or should start) finding individual Web sites on which to advertise a company could, possibly longer term. Unfortunately, says Goldenberg, in our country is not in all sectors (industries) simply find diverse Web sites from which to choose "pretenders" for online advertising. An even greater problem is the fact that long-term advertising on a Web site does not bring the desired effect, unless it is constantly not working to the content of advertising often changes with an emphasis on meeting the needs of potential clients.
Jack Goldenberg (My Secret List of Sites that Pay: Websites that pay you from home (Quick Easy Money))
The crystallized opposition of the segregationists was not unexpected; but we had only dimly foreseen the resistance that came from another quarter. Victor Hugo has spoken of the "madmen of moderation" who are "un-paving hell." The descendants of Hugo's moderates appeared in the fall of 1963, bearing banners inscribed with the message: Order Before Justice. For the most part, these moderates counted themselves as friends of the civil-rights movement; certainly they were in no sense moral bedfellows of the forces of segregation and violence. But they were now wrestling with a logic that an earlier, more passive, movement had never forced them to question. They had long settled on a simple compromise, one easy to accept and to live with. They could countenance token changes, and they had always believed these would make the Negro content. They were not asking him to stay in his old ghetto. They were ready to build a brand-new ghetto for him with a small exit door for a few. But the breath of the new movement chilled them. The Negro was insisting upon the mass application of equality to jobs, housing, education and social mobility. He sought a full life for a whole people. These moderates had come some distance in step with the thundering drums, but at the point of mass application they wanted the bugle to sound a retreat.
Martin Luther King Jr. (Why We Can't Wait)
Seth Godin, author of more than a dozen bestsellers, including Purple Cow and Permission Marketing, understands the importance of frequency and consistency in a book marketing and public relations campaign. He practices these through following these seven steps: Permission marketing. This is a process by which marketers ask permission before sending ads to prospects. Godin pioneered the practice in 1995 with the founding of Yoyodyne, the Web’s first direct mail and promotions company (it used contests, online games, and scavenger hunts to market companies to participating users). He sold it to Yahoo! three years later. Editorial content. Godin was a long-time contributing editor to the popular Fast Company magazine. Blogging. Seth's Blog is one of the most-frequented blogs. Public speaking. Successful Meetings magazine named Godin one of the top 21 speakers of the 21st century. Words used to describe his lectures include "visual," "personal," and "dynamic." Community-building. His latest company, Squidoo.com, ranked among the top 125 sites in the U.S. (by traffic) by Quantcast, allows people to build a page about any topic that inspires them. The site raises money for charity and pays royalties to its million-plus members. E-books. Godin took a step to publish all his books electronically, then worked with Amazon on his own imprint, Domino, which published 12 books. Recently, Godin ended that project – since as he said in a blog, it was a "project" and he is always looking for more and different opportunities. Continuous improvement. Godin is always on the lookout for more ideas, more business opportunities and more engagement with his community.
Michael R. Drew (Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand)
Furthermore, it is not the people or the citizens who decide on what to vote, on which political program, at what time, and so on. It is the oligarchs and the oligarchic system that decide on this and that submit their choice to the vote of the electorate (in certain very specific cases). One could legitimately wonder, for instance, why there are not more referendums, and in particular referendums of popular initiative, in “democracy.” Cornelius Castoriadis perfectly described this state of affairs when he wrote: “The election is rigged, not because the ballot boxes are being stuffed, but because the options are determined in advance. They are told, ‘vote for or against the Maastricht Treaty,’ for example. But who made the Maastricht Treaty? It isn’t us.” It would thus be naive to believe that elections reflect public opinion or even the preferences of the electorate. For these oligarchic principles dominate our societies to such an extent that the nature of the choice is decided in advance. In the case of elections, it is the powerful media apparatus—financed in the United States by private interests, big business, and the bureaucratic machinery of party politics—that presents to the electorate the choices to be made, the viable candidates, the major themes to be debated, the range of possible positions, the questions to be raised and pondered, the statistical tendencies of “public opinion,” the viewpoint of experts, and the positions taken by the most prominent politicians. What we call political debate and public space (which is properly speaking a space of publicity) are formatted to such an extent that we are encouraged to make binary choices without ever asking ourselves genuine questions: we must be either for or against a particular political star, a specific publicity campaign, such or such “societal problem.” “One of the many reasons why it is laughable to speak of ‘democracy’ in Western societies today,” asserts Castoriadis, “is because the ‘public’ sphere is in fact private—be it in France, the United States, or England.”The market of ideas is saturated, and the political consumer is asked to passively choose a product that is already on the shelves. This is despite the fact that the contents of the products are often more or less identical, conjuring up in many ways the difference that exists between a brand-name product on the right, with the shiny packaging of the tried-and-true, and a generic product on the left, that aspires to be more amenable to the people. “Free elections do not necessarily express ‘the will of the people,’ ” Erich Fromm judiciously wrote. “If a highly advertised brand of toothpaste is used by the majority of the people because of some fantastic claims it makes in its propaganda, nobody with any sense would say that people have ‘made a decision’ in favor of the toothpaste. All that could be claimed is that the propaganda was sufficiently effective to coax millions of people into believing its claims.
Gabriel Rockhill (Counter-History of the Present: Untimely Interrogations into Globalization, Technology, Democracy)
No, you don't feel it now. Some day, when you are old and wrinkled and ugly, when thought has seared your forehead with its lines, and passion branded your lips with its hideous fires, you will feel it, you will feel it terribly. Now, wherever you go, you charm the world. Will it always be so? ... You have a wonderfully beautiful face, Mr. Gray. Don't frown. You have. And beauty is a form of genius--is higher, indeed, than genius, as it needs no explanation. It is of the great facts of the world, like sunlight, or spring-time, or the reflection in dark waters of that silver shell we call the moon. It cannot be questioned. It has its divine right of sovereignty. It makes princes of those who have it. You smile? Ah! when you have lost it you won't smile.... People say sometimes that beauty is only superficial. That may be so, but at least it is not so superficial as thought is. To me, beauty is the wonder of wonders. It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible.... Yes, Mr. Gray, the gods have been good to you. But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully. When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left for you, or have to content yourself with those mean triumphs that the memory of your past will make more bitter than defeats. Every month as it wanes brings you nearer to something dreadful. Time is jealous of you, and wars against your lilies and your roses. You will become sallow, and hollow-cheeked, and dull-eyed. You will suffer horribly.... Ah! realize your youth while you have it. Don't squander the gold of your days, listening to the tedious, trying to improve the hopeless failure, or giving away your life to the ignorant, the common, and the vulgar. These are the sickly aims, the false ideals, of our age. Live! Live the wonderful life that is in you! Let nothing be lost upon you. Be always searching for new sensations. Be afraid of nothing.... A new Hedonism--that is what our century wants. You might be its visible symbol. With your personality there is nothing you could not do. The world belongs to you for a season.... The moment I met you I saw that you were quite unconscious of what you really are, of what you really might be. There was so much in you that charmed me that I felt I must tell you something about yourself. I thought how tragic it would be if you were wasted. For there is such a little time that your youth will last--such a little time. The common hill-flowers wither, but they blossom again. The laburnum will be as yellow next June as it is now. In a month there will be purple stars on the clematis, and year after year the green night of its leaves will hold its purple stars. But we never get back our youth. The pulse of joy that beats in us at twenty becomes sluggish. Our limbs fail, our senses rot. We degenerate into hideous puppets, haunted by the memory of the passions of which we were too much afraid, and the exquisite temptations that we had not the courage to yield to. Youth! Youth! There is absolutely nothing in the world but youth!
Oscar Wilde (The Picture of Dorian Gray)
Maybe you have already been writing, but never considered a book before. What you have contributed to websites, discussion groups, blogs and membership communities can lead to books. These are great places to flesh out ideas, get reader feedback, and sometimes even catch the attention of an agent, publisher or larger audience. If anything, a well branded presence on the internet positions you in a way where you have the opportunity to become the authority or expert. Do not let any of what you have written online go to waste. Make files and collect all of your information because you may have enough content already written to fill two books!
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
Selling is crucial to your success because without the sale, you do not make any money. The great thing about writing a book to position yourself is that the book does a lot of the selling for you. People read the book and come to you for more answers. If you have products created to match the theme of your book, your platform (website) will do the selling for you. Automate as much of the process as you can with opt-in boxes, video sales landing pages and special offers. Make it as easy as you can for your fans and followers. Once your products are created, simply write about them, talk about them, and create articles from the content and say, “Yes” to interviews. The buzz created will point people back to your site where your automatic sales team is ready to take orders 24 hours a day.
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
The easiest way to write a book is to use the Table of Contents as an outline. People get stuck when they think in terms of writing a book. Do not let this delay you. There are a lot of book outline writing software’s available today, but I personally believe they have the potential to cause more distraction then assistance. The best possible outlines have come from pure "flow". I advise my clients to do a simple process of setting the timer for 2 minutes and just writing. I ask that they write everything that pops into their heads without thought or judgment on the subject. The questions I ask are: What is most important to you? What do you know a lot about? Tell me 12 things that fall under that subject that are valuable to know. Under each of the 12 things, give me 3 things that are a "must" in that category. Using index cards to write your answers on is a useful way to arrange chapters and sections of your book. Believe it or not, my students have come up with a Table of Contents/outline in less than 10 minutes using this method. Our greatest block is that we tend to over think things too much. We over analyze and what happens is that we get into analysis paralysis. Our creativity and ‘flow’ freezes up and all spontaneity and creativity just exits out of the thought process. When we stall the creative flow by trying to be correct, proper and appropriate, we end up talking ourselves out of what we intuitively know that we know and into a space of doubt, or what we think we do not know.
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
Yes, there are many ways to collect content, but in my experience - the best and most authentic content is one which you speak when you are in moments of flow. You can use any recording device. Do not let the lack of understanding technology slow you down. Ask someone how to turn the damn thing on and record yourself. Remember, you are on a mission to complete the levels within and win a better life for yourself and your family. You owe it to them to overcome these obstacles and to see your way through, not to create excuses.
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
If you want meaning for your brand or company, dare to embrace conflict
Antonio Nuñez Lopez (Storytelling en una semana)
In my talks, I share the branding approach focused on the strategy, the content and the connection over just the look and the feel. It is the content that makes the connection and continues to keep people connected.
Loren Weisman
Also try to create your own “schtick,” for lack of a better word—a content brand defined by that thing you do that no one else does. For example, there’s a guy named Noah Scalin whose project was to make a “Skull-A-Day” and post pictures of them all at skulladay.blogpost.com. He committed to doing it for a full year.
Keith Ferrazzi (Never Eat Alone: And Other Secrets to Success, One Relationship at a Time)
The 50-inch TCL Roku TV balances picture quality and value for money. And this is also what happens when America’s top TV brand and the world’s most popular streaming services content instantly and from one single place. You have everything on the Roku from live TV to game console or if you wish choose from over 1500 streaming channels. This is also the widest selection any smart TV has ever had. Find that perfect movie or TV show easily across top streaming channels by title, actor or director with the acclaimed Roku ‘Search’ feature. On the Roku, you will find more than 200,000 streaming movies and shows that you can choose from. The Remote is simple and puts control into the users’ hands and lets you instantly choose your preferred content from anywhere. Use the Roku Mobile app on your smartphone or tablet to control your Roku TV. Cast your personal media, videos and photos and even music to the big screen. With a 120 Hz refresh rate, the TV displays images at 1080p. It has a built-in wireless and not one, but three HDMI ports that provide a high definition multimedia interface. Wired calls the TCL Roku TV ‘The First Smart TV worth using’. The TCL TV has a Roku box built into it. It is a smart TV that includes the Roku operating system, which is also the favorite OS for most users. The OS is considered as one of the best compared to all the other products and definitely better than any other smart TVs. Recently, the Roku TV was displayed at the prestigious CES 2018 with a brand new OS. We all know a lot about Roku and there are lots of Roku fans across the United States. The recently released series of Roku OS 8 comes with some new and improved features. All Roku TVs have a ‘Tuner’ input that enables you to plug into an antenna and look for channels. In the new Roku TV, the ‘Tuner’ input is available on the Home screen itself; which makes it very easy to navigate to it without fumbling Once you select the ‘Tuner’ input it takes you to the last tuned channel You will also get a preview of what is playing right now The Roku OS 8 also comes with a Smart Guide where you will get a 14-day preview of what is available on all the channels that the Roku TV has scanned for Scroll through the Smart Guide to find out your next programming on the list The experience is fluid with no judder or lag; users will be able to scan through the Smart Guide very easily All you have to do is use the HD antenna and the Roku TV will pop up all the entertainment information In addition to the Smart Guide, there is also a new feature called ‘More Ways to Watch’ Anytime Roku identifies a content that is on the Smart Guide, which is also available on other Roku channels it is marked with a ‘*’. This indicates that there are more ways to watch a single programming content You also don’t have to wait to watch your favorite programming Wherever you see the ‘*’at any time on the Smart Guide, hit the ‘Ok’ button on your remote and watch it on another Roku channel instantly The pricing for the channel or programming is also displayed If you have a Roku set top box that is connected to a different TV (other than the Roku), there is a new feature in the ‘Search’ where Roku will tell you the channel on which a particular programming is available with the precise timing. The Roku OS 8 has already been pushed out to all the players and TVs. The same OS 8 version is available for Roku Set top boxes as well. If any problem in Roku setup, please call us @+1-877-302-5260
Mike Scott
Able and zealous in this service was the wool-carder, Jean Leclerc, who also, not content with this and with visiting from house to house, wrote and posted on the cathedral doors some placards condemning the Church of Rome, thus drawing punishment on himself. For three successive days he was whipped through the streets and then branded on the forehead with a red-hot iron as a heretic. “Glory to Jesus Christ and to His witnesses!” cried a voice from the crowd. It was that of his mother. The bishop had to see these things and consent.
E.H. Broadbent (The Pilgrim Church: Being Some Account of the Continuance Through Succeeding Centuries of Churches Practising the Principles Taught and Exemplified in The New Testament)
Minimalism can help you find contentment and satisfaction and finally put meaning into your life. Just removing unnecessary things that do not bring any value to you will essentially open the door to a brand new perspective on living.
Jane Andrews (Minimalism: Discover the Power Of Less: Free Yourself from Stress and Clutter with Minimalism)
Today, entertainment and escapism are prized above almost anything else. Consumers want infotainment, not information. Information is cheap and plentiful; information wrapped in a story, however, is special. Brands need to storytell around their content to make it enticing, not just put it out for passive consumption like a boring platter of cubed cheese.
Gary Vaynerchuk (Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World)
It is my contention that Israel’s worst enemies, those who hurt her the most, are by far the ‘unJews’ -these are Jewish men and women known for their inferiority complex who crave for the world’s approval and who express loudly and sometimes violently their contempt against Israel and the Jewish identity. The reasons for this pathological behavior are complex. Their behavior seems to be driven by self-hatred and possibly has more to do with their rejection of God and traditional Judaism than their ‘passionate quest for justice’ and the support of the Palestinian cause. It is important to note that not all Arabs agree with the Muslim contention that Israel has no right to exist. Many Arabs are Christians, and most certainly do not accept the Islamists’ point of view. Many of the people incorrectly branded as Arabs, are actually Druze and Kurds, and most would also disagree with the anti-Israel stand held by the majority of the Muslim factions of the world. Furthermore, some Israeli-Arabs, even Muslims by faith, see themselves as regular Israeli citizens, and do not identify with the Palestinian people or their cause.
Ze'Ev Shemer (Israel and the Palestinian Nightmare)
the most frustrating part of marketing for any small to midsize business is that there was no logical or process way to understand marketing, implement marketing or buy small business marketing services from people pitching social media, SEO, content, web design, branding, etc.
Patrick McFadden
Web Design - Give Your Brand Global Recognition Running a small business seems easy but actually, it is not. Surprised? Well, there’s a lot to look after and accomplish without violating the budget and resources. If you own a small business and planning to take it to new heights, you must begin with a professional web design company. Why? Because to let your audience know about your products and services, you got to make your online presence. To make a visible impact online, you need to give your organization a face, which is possible only with a well-designed website that’s professional yet user-friendly. When a website has to be designed, a number of factors are meant to be considered. Font, images, content, alignment, graphics, loading time and interface are the major factors to be careful about. What else? You need to ensure that your brand’s message is displayed the right way and at the right place. Call-to-action has to be there and the design must be in a way that attracts the audience. Want to know more? Length and number of pages also matter, as they play a great role in the presentation and are responsible to hold the audience. All this must be sounding like a lot of stuff and complicated but it is all easy with the right small business web design company by your side. It will understand your business, its needs, and goals for long-term and come with a website which is liked by the audience the moment they click it. All you need to be careful is finding the company that’s worth time and money you invest. The market is flooded with a number of web designers who boast a lot but are not worth what they say. Hiring the wrong designers may cause serious consequences for your website and eventually business. To stay away from coming across such ugly experiences, take enough time and settle for the best professionals. Check their previous work, feedback, price plan and expertise before finalizing anything. Keep this brief piece of information in mind and gift your small business the website it deserves. Good Luck!
Webdesignagency usa
An all in one advanced digital marketing courses in Surat City for working professionals, business owners and job-seekers, crafted meticulously, covering 16 modules of digital marketing, wherein you learn from industry leaders how to do marketing online, bring targeted traffic to website, generate potential business leads and increase brand awareness by using various online platforms like Search Engine Optimization (SEO), social media, email marketing, online display advertising, mobile marketing, content marketing and much more.
Rajeev Wadhwa
The fact is, we cannot love a logo, a jingle, or a piece of branded content. But we can love a person.
Mark W. Schaefer (Marketing Rebellion: The Most Human Company Wins)
Mobile Virtual Network Operators (MVNOs) have been around in the telecom world since the dawn of the 21st century. However, since their inception, their role has kept on changing. From broadly voice-based service providers to 3G purveyors, MVNOs have evolved in their services with time. Nowadays, in this world of intense competition, the success of MVNO completely depends on their ability to think out of the box. It is their ingenuity in creating customer-driven plans that decides their fate in today’s heavily saturated telecom market. The present-day MVNO subscribers are finicky, moody and disloyal. It is an MVNO’s task to inspire confidence in them, attract them towards their services and ensure that they stay loyal. The Challenge Faced by Different MVNOs Evoking customer trust and then ensuring that it is maintained is probably the toughest challenge faced by an MVNO in telecom. Especially in the competitive world of today that demands a differentiation in service along with an attractive pricing model. Based on their infrastructural capabilities, MVNOs can be divided into: 1. Skinny MVNOs: Equipped with their own voice mail, content applications, SMSC, prepaid and VAS. 2. Thin MVNOs: Apart from the infrastructure above, they also have AUC, EIR, HLR, and IN. 3. Thick MVNOs: Along with infrastructure of a thin MVNO, thick MVNOs also have a VLR and MSC. Regardless of the kind of MVNO that you are running, there are some major challenges that you need to overcome. While a skinny MVNO does not have to worry too much about the infrastructure, he cannot scale his operations as well as a thin or thick MVNO. On the other hand, a thick MVNO may be able to scale his operations well, but he might get too involved in managing the infrastructure with very little time for branding and marketing. The Importance of MVNE/MVNA Partnership for Overcoming Challenges As MVNOs are considerably smaller than a full-fledged MNO (Mobile Network Operator), they need support from MVNEs (Mobile Virtual Network Enablers) to get their job done. A capable MVNE with a comprehensive MVNO software solution like Telgoo5 can provide the following benefits to an MVNO: 1. Better billing – Billing is probably the toughest task for an MVNO to undertake all by itself. Any mistake or inefficiency in billing tasks can have a major bearing on MVNO subscribers. But when you partner with an MVNE like Vcare, you get access to a cutting-edge MVNO billing software solution. With a convergent billing solution by your side, you can create itemized bills with details of all types of services used by your subscribers. 2. Profitable deals with MNOs – Partnership with a competent MVNE/MVNA can help you get better-priced deals with an MNO. This will allow you to deliver the services at a lower rate to your MVNO subscribers while still making a profit. 3. Avoid red tape – Running a successful MVNO operation requires you to get into contracts with different carriers and vendors. By partnering with a competent MVNE like Vcare (who already has fully-licensed platforms and contracts with vendors), you are able to bypass the process of signing new deals, thereby saving considerable time and effort.
tomas jarvis