Brand Visibility Quotes

5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info 4 Make an impact 5 Be yourself

What others see in you now is just a MILD chapter of you; the WILD version of your brand is yet to be visible. Just dare and will show up!

Betrayal wears a lot of different hats. You don’t have to make a show of it like Brutus did, you don’t have to leave anything visible jutting from the base of your best friend’s spine, and afterward you can stand there straining your ears for hours, but you won’t hear a cock crow either. No, the most insidious betrayals are done merely by leaving the life jacket hanging in your closet while you lie to yourself that it’s probably not the drowning man’s size. That’s how we slide, and while we slide we blame the world’s problems on colonialism, imperialism, capitalism, corporatism, stupid white men, and America, but there’s no need to make a brand name of blame. Individual self-interest: that’s the source of our descent, and it doesn’t start in the boardrooms or the war rooms either. It starts in the home.

The thing about enthusiasm-- especially Liam's particular brand-- was that it was catching. There would be nights I would simply sit back, watching, as he became more and more animated with his hands as he spoke, as if trying to shape his ideas out of the air for the rest of us to see. His words were coated with such unyielding hopefulness that it visibly inflated everyone around him.

If we all work together there is no telling how we can change the world through the impact of promoting positivity online.

This is the tattoo of life decisions." "Tattoo of life decisions?" "Yes. Tattoo. Marriage is the forever and permanent branding of one person to another. Sure, you can get it removed - but it's expensive, it's a process, and you're never the same after. You're scarred. It's always a part of you, visible or not. You get a tattoo with the intention of a life-long commitment. You have to defend its existence and take ownership of it in front of others for the rest of your life regardless of how it sags or droops or changes shape and color - because it will! It will change and fade, and not in an aesthetically pleasing way.

You are responsible for everything you TWEET and RETWEET.

In todays 24/7 media cycles rainmakers are experts were not only visible in the media but who also leverage that media to build revenue, followers and influence

Like 90 percent of the television they watch, it comes from the south and is shown dubbed into Yiddish. It concerns the adventures of a pair of children with Jewish names who look like they might be part Indian and have no visible parents. They do have a crystalline magical dragon scale that they wish on in order to travel to a land of pastel dragons, each distinguished by its color and its particular brand of imbecility. Little by little, the children spend more and more time with their magical dragon scale until one day they travel off to the land of rainbow idiocy and never return; their bodies are found by the night manager of their cheap flop, each with a bullet in the back of the head. Maybe, Landsman thinks, something gets lost in the translation.

No, you don't feel it now. Some day, when you are old and wrinkled and ugly, when thought has seared your forehead with its lines, and passion branded your lips with itshideous fires, you will feel it, you will feel it terribly.Now, wherever you go, you charm the world. Will it always be so? . . . You have a wonderfully beautiful face, Mr. Gray. Don't frown. You have. And beauty is a form of genius-- is higher, indeed, than genius, as it needs no explanation. It is of the great facts of the world, like sunlight, or spring-time, or the reflection in dark waters of that silver shell we call the moon. It cannot be questioned. It has its divine right of sovereignty. It makes princes of those who have it.You smile? Ah! when you have lost it you won't smile. . . . People say sometimes that beauty is only superficial.That may be so, but at least it is not so superficial as thought is. To me, beauty is the wonder of wonders.It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible. . . . Yes, Mr. Gray, the gods have been good to you.But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully.When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left for you, or have to content yourself with those mean triumphs that the memory of your past will make more bitter than defeats.Every month as it wanes brings you nearer to something dreadful. Time is jealous of you, and wars against your lilies and your roses. You will become sallow, and hollow-cheeked, and dull-eyed. You will suffer horribly.... Ah! realize your youth while you have it. Don't squander the gold of your days,listening to the tedious, trying to improve the hopeless failure,or giving away your life to the ignorant, the common, and the vulgar. These are the sickly aims, the false ideals,of our age. Live! Live the wonderful life that is in you! Let nothing be lost upon you. Be always searching for new sensations. Be afraid of nothing. . . . A new Hedonism-- that is what our century wants. You might be its visible symbol.With your personality there is nothing you could not do.The world belongs to you for a season. . . . The moment I met you I saw that you were quite unconscious of what you really are, of what you really might be. There was so much in you that charmed me that I felt I must tell you something about yourself.I thought how tragic it would be if you were wasted. For there is such a little time that your youth will last--such a little time.The common hill-flowers wither, but they blossom again.The laburnum will be as yellow next June as it is now.In a month there will be purple stars on the clematis, and year after year the green night of its leaves will hold its purple stars. But we never get back our youth. The pulse of joy that beats in us at twenty becomes sluggish. Our limbs fail, our senses rot. We degenerate into hideous puppets, haunted by the memory of the passions of which we were too much afraid, and the exquisite temptations that we had not the courage to yield to. Youth! Youth! There is absolutely nothing in the world but youth!

Visibility doesn't automatically translate into value, don't just be everywhere, be where you are most needed.

Day hissed and it made God latch his mouth onto the tender spot on Day’s neck and suck as hard as he could. He was still satisfying his craving to mark Day as his own. If he could have he’d probably have branded him with his name too. Somewhere very visible—maybe his forehead—God’s Property.    

It pays to give most products an image of quality – a First Class ticket. This is particularly true of products whose brand-name is visible to your friends, like beer, cigarettes and automobiles: products you ‘wear.’ If

In this article, you will learn the tips to soar with the coverage. In order to increase brand visibility and reach your target audience, you need a great PR campaign. Finetuning your WHY and CONTENT is critical to ensuring that your PR campaign is a success. For more information click the link.

WHAT IS TRUTH? Truth is not a thing Or a concept. It is as multidimensional In its meaning As it is in its reflection. It is both invisible And visible. It carries tons of weight, But can be carried. It is understood first through the spirit Before science, And felt in the heart, Before the mind. Truth is not always heard by reason, Because reason sometimes Ignores Truth. Always listen to your conscience. Your conscience is your heart And reason is your mind. Your mind is simply there to reason With your heart. But remember, Truth is in your heart, And only through your heart Can you connect to the light of God. He who is not motivated by his heart Will not see Truth, And he who thinks only with his mind Will be blind to Truth. He who does not think With his conscience, Does not stand by God, For the language of light Can only be decoded by the heart. He who reads and recites words of God Also does not stand by God – If he merely understands Words with his mind But not his heart. Truth is black and white, And the entire spectrum Of colors in-between. It can have many parts, But has a solid foundation. Truth lacks perfection, For it is the reflection of all, Yet its reflection as a whole, Is more beautiful Than the accumulated flaws Of the small. Truth is the only brand Worth breathing And believing. So stand for truth In everything you do, And only then Does your life have Meaning. Poetry by Suzy Kassem

Each of us was born to bring forth something that has never existed: a way of being, a family, an idea, art, a community— something brand-new. We are here to fully introduce ourselves, to impose ourselves and ideas and thoughts and dreams onto the world, leaving it changed forever by who we are and what we bring forth from our depths. So we cannot contort ourselves to fit into the visible order. We must unleash ourselves and watch the world reorder itself in front of our eyes.

Punishment of a less immediately physical kind, a certain discretion in the art of inflicting pain, a combination of more subtle, more subdued sufferings, deprived of their visible display, should not all this be treated as a special case, an incidental effect of deeper changes? And yet the fact remains that a few decades saw the disappearance of the tortured, dismembered, amputated body, symbolically branded on face or shoulder, exposed alive or dead to public view. The body as the major target of penal repression disappeared. By

Show up, shine and do the damn thing!

Step into the spotlight and rock the brand of you!

Much worse is to be paralyzed by fear of failure. Society tends to evaluate us based solely on visible results. At times, I even sense an air of intolerance toward failure. No one wants to be branded as a failure. We hear adults belittle kids, saying they have no talent and so should give up and face reality, or that they'll fail no matter what, so they might as well not even try. Who wouldn't second-guess themselves if told something like that?

The old practice of doing your job and keeping your head down doesn’t work that well anymore. As an experienced professional, you must be out there and if you are not visible you might as well not exist. And if you are looking to change careers or jobs, visibility is not a luxury — it’s a necessity.

In my native Denmark, literature seems to be a kind of all people’s Church - or its substitute. We all treat our Danish literature like a church. This is our true form of state religion, our contribution to the world’s variety, diversity and cultural wealth, our vivid and palpable contribution to the entire treasury box of the world and mankind. That's what the Danish literature is. For some of our more down-to-earth neighbours, the literature and literary exercises are merely means of communication, relaxation, amusement, but certainly, nothing that might be considered sacred. Not for us, the Danes. We didn’t happen to write “Hamlet”, but we all the more so revere Karen Blixen, Nikolai Grundtvig, Georg Brandes, Tove Ditlevsen. No wonder: the Vikings whom we also revere as our founding forefathers, were the first Danish writers. The first Danish writings are the Viking inscriptions in the Runic alphabet on raised stones – called “runestones” - that are still quite visible in the Danish landscape.

In order to move our culture forward, revolutionaries have had to speak and plan from the unseen order inside them. For those of us who were not consulted in the building of the visible order, igniting our imagination is the only wya to see beyond what was created [before us]. If those who were not part of the building of reality only consult reality for possibiliies, reality will never change. [...] Each of us was born to bring forth something that has never existed: a way of being, a family, an idea, art, a community - something brand-new. We are here to fully introduce outselves, to impose ouselves and ideas and thoughts and dreams onto the world, leaving it changed forever by who we are and what we bring forth from our depths, So we cannot contort ourselves to fit into the visible order. We must unleash ourselves and watch the world reorder itself in front of our eyes.

Authority does not have to be a person or institution which says: you have to do this, or you are not allowed to do that. While this kind of authority may be called external authority, authority can appear as internal authority, under the name of duty, conscience, or super-ego. As a matter of fact, the development of modern thinking from Protestantism to Kant's philosophy, can be characterized as the substitution of internalized authority for an external one. With the political victories of the rising middle class, external authority lost prestige and man's own conscience assumed the place which external authority once had held. This change appeared to many as the victory of freedom. To submit to orders from the outside (at least in spiritual matters) appeared to be unworthy of a free man; but the conquest of his natural inclinations, and the establishment of the domination of one part of the individual, his nature, by another, his reason, will or conscience, seemed to be the very essence of freedom. Analysis shows that conscience rules with a harshness as great as external authorities, and furthermore that frequently the contents of the orders issued by man's conscience are ultimately not governed by demands of the individual self but by social demands which have assumed the dignity of ethical norms. The rulership of conscience can be even harsher than that of external authorities, since the individual feels its orders to be his own; how can he rebel against himself? In recent decades "conscience" has lost much of its significance. It seems as though neither external nor internal authorities play any prominent role in the individual's life. Everybody is completely "free", if only he does not interfere with other people's legitimate claims. But what we find is rather that instead of disappearing, authority has made itself invisible. Instead of overt authority, "anonymous" authority reigns.It is disguised as common sense, science, psychic health, normality, public opinion. It does not demand anything except the self-evident. It seems to use no pressure but only mild persuasion. Whether a mother says to her daughter, "I know you will not like to go out with that boy", or an advertisement suggests, "Smoke this brand of cigarettes--you will like their coolness", it is the same atmosphere of subtle suggestion which actually pervades our whole social life. Anonymous authority is more effective than overt authority, since one never suspects that there is any order which one is expected to follow. In external authority it is clear that there is an order and who gives it; one can fight against the authority, and in this fight personal independence and moral courage can develop.But whereas in internalized authority the command, though an internal one, remains visible, in anonymous authority both command and commander have become invisible.It is like being fired at by an invisible enemy. There is nobody and nothing to fight back against.

Tattoo of life decisions?” “Yes. Tattoo. Marriage is the forever and permanent branding of one person to another. Sure, you can get it removed—but it’s expensive, it’s a process, and you’re never the same after. You’re scarred. It’s always a part of you, visible or not. You get a tattoo with the intention of a life-long commitment. You have to defend its existence and take ownership of it in front of others for the rest of your life regardless of how it sags or droops or changes shape and color—because it will! It will change and fade, and not in an aesthetically pleasing way.” The

Saul had seen the rash of demonic-children entertainments as a symptom of deeper underlying fears and hatreds; the “me-generation’s” inability to shift into the role of responsible parenthood at the cost of losing their own interminable childhood, the transference of guilt from divorce—the child is not really a child, but an older, evil thing, capable of deserving any abuse resulting from the adult’s selfish actions—and the anger of an entire society revolting after two decades of a culture dominated by and devoted to youthful looks, youth-oriented music, juvenile movies, and the television and movie myth of the adult-child inevitably wiser, calmer, and more “with-it” than the childish adults in the house hold. So Saul had lectured that the child-fear and child-hatred becoming visible in popular shows and books had its irrational roots in common guilts, shared anxieties, and the universal angst of the age. He had warned that the national wave of abuse, neglect, and callousness toward children had its historical antecedents and that it would run its course, but that everything possible must be done to avoid and eliminate that brand of violence before it poisoned America.

Let us go and sit in the shade," said Lord Henry. "Parker has brought out the drinks, and if you stay any longer in this glare, you will be quite spoiled, and Basil will never paint you again. You really must not allow yourself to become sunburnt. It would be unbecoming." "What can it matter?" cried Dorian Gray, laughing, as he sat down on the seat at the end of the garden. "It should matter everything to you, Mr. Gray." "Why?" "Because you have the most marvellous youth, and youth is the one thing worth having." "I don't feel that, Lord Henry." "No, you don't feel it now. Some day, when you are old and wrinkled and ugly, when thought has seared your forehead with its lines, and passion branded your lips with its hideous fires, you will feel it, you will feel it terribly. Now, wherever you go, you charm the world. Will it always be so? ... You have a wonderfully beautiful face, Mr. Gray. Don't frown. You have. And beauty is a form of genius--is higher, indeed, than genius, as it needs no explanation. It is of the great facts of the world, like sunlight, or spring-time, or the reflection in dark waters of that silver shell we call the moon. It cannot be questioned. It has its divine right of sovereignty. It makes princes of those who have it. You smile? Ah! when you have lost it you won't smile.... People say sometimes that beauty is only superficial. That may be so, but at least it is not so superficial as thought is. To me, beauty is the wonder of wonders. It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible.... Yes, Mr. Gray, the gods have been good to you. But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully. When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left for you, or have to content yourself with those mean triumphs that the memory of your past will make more bitter than defeats. Every month as it wanes brings you nearer to something dreadful. Time is jealous of you, and wars against your lilies and your roses. You will become sallow, and hollow-cheeked, and dull-eyed. You will suffer horribly.... Ah! realize your youth while you have it. Don't squander the gold of your days, listening to the tedious, trying to improve the hopeless failure, or giving away your life to the ignorant, the common, and the vulgar. These are the sickly aims, the false ideals, of our age. Live! Live the wonderful life that is in you! Let nothing be lost upon you. Be always searching for new sensations. Be afraid of nothing.... A new Hedonism--that is what our century wants. You might be its visible symbol. With your personality there is nothing you could not do. The world belongs to you for a season.... The moment I met you I saw that you were quite unconscious of what you really are, of what you really might be. There was so much in you that charmed me that I felt I must tell you something about yourself. I thought how tragic it would be if you were wasted. For there is such a little time that your youth will last--such a little time. The common hill-flowers wither, but they blossom again. The laburnum will be as yellow next June as it is now. In a month there will be purple stars on the clematis, and year after year the green night of its leaves will hold its purple stars. But we never get back our youth. The pulse of joy that beats in us at twenty becomes sluggish. Our limbs fail, our senses rot. We degenerate into hideous puppets, haunted by the memory of the passions of which we were too much afraid, and the exquisite temptations that we had not the courage to yield to. Youth! Youth! There is absolutely nothing in the world but youth!

Even stranger than our teeth-brushing behaviour is our preference for stripy toothpaste. When it first appeared, in a product called Stripe, it aroused a great deal of debate over how it was made. Many people dissected the empty container; others froze a full tube and then cut it open in a cross section.* What was strange was that nobody ever asked ‘Why?’ After all, the moment toothpaste enters your mouth, all the ingredients are mixed together, so what was the point of keeping them separate in the tube? There are two explanations: 1) simple childish novelty and 2) psycho-logic. Psychologically, the stripes serve as a signal: a claim that a toothpaste performed more than one function (fighting cavities, tackling infection and freshening breath) was thought to be more convincing if the toothpaste contained three visibly separate active ingredients. In general, people are impressed by any visible extra effort that goes into a product: if you simply say ‘this washing powder is better than our old powder’, it is a hollow claim. However, if you replace the powder with a gel, a tablet or some other form, the cost and effort which have gone into the change make it more plausible to the purchaser there may have been some real innovation in the new contents.

... People like to know what they are getting ahead of time. Thus, McDonald's, Wal-Mart, F.W. Woolworth: store-brands maintained and visible across the entire country. Wherever you go, you will get something that is, with small regional variations, the same. 'In the field of funeral homes, however, things are, perforce, different. You need to feel that you are getting small-town personal service from someone who has a calling to the profession. You want personal attention to you and your loved one in a time of great loss. You wish to know that your grief is happening on a local level, not a national one. But in all branches of industry - and death is an industry, my young friend, make no mistake about that - one makes one's money from operating in bulk, from buying in quantity, from centralising one's operations. It's not pretty, but it's true. Trouble is, no one wants to know that their loved ones are travelling in a cooler van to some big old converted warehouse where they may have twenty, fifty, or a hundred cadavers to go... 'So when big companies come in they buy the name of the company, they pay the funeral directors to stay on, they create the apparency of diversity. But that is merely the tip of the gravestone. In reality, they are as local as Burger King.

Truth is not a thing Or a concept. It is as multidimensional In its meaning As it is in its reflection. It is both invisible And visible. It carries tons of weight, But can be carried. It is understood first through the spirit Before science, And felt in the heart, Before the mind. Truth is not always heard by reason, Because reason sometimes Ignores Truth. Always listen to your conscience. Your conscience is your heart And reason is your mind. Your mind is simply there to reason With your heart. But remember, Truth is in your heart, And only through your heart Can you connect to the light of God. He who is not motivated by his heart Will not see Truth, And he who thinks only with his mind Will be blind to Truth. He who does not think With his conscience, Does not stand by God, For the language of light Can only be decoded by the heart. He who reads and recites words of God Also does not stand by God – If he merely understands Words with his mind But not his heart. Truth is black and white, And the entire spectrum Of colors in-between. It can have many parts, But has a solid foundation. Truth lacks perfection, For it is the reflection of all, Yet its reflection as a whole, Is more beautiful Than the accumulated flaws Of the small. Truth is the only brand Worth breathing And believing. So stand for truth In everything you do, And only then Does your life have Meaning.

We venerate centrists, moderates, independents. In a telling experiment, Samara Klara and Yanna Krupnikov cued subjects to think about political disagreements and then handed them photographs of strangers, some of whom were identified as independents and others of whom were said to be partisans. The independents were rated as more attractive, “even when, by objective standards, the partisans were actually more attractive.” In another test of the theory, Klar and Krupnikov found that Americans are nearly 60 percent more likely to call themselves “independents” when they’re told they need to make a good impression on a stranger. Being independent isn’t about whom you vote for. It’s about your personal brand. Our appreciation of independents reflects our denial of the substance of partisanship. We want to wish away the depths of our disagreements, and it is convenient to blame them instead on the maneuverings of misguided partisans. But partisans aren’t bad people perverting the political system through irrationality and self-interest. They’re normal people—you and me—reflecting the deep differences that define political systems the world over. And the more different the parties are, the more rational partisanship becomes. What has happened to American politics in recent decades is that the parties have become visibly, undeniably more different, and the country has rationally become more partisan in response.

Visible over Madame’s shoulder was a clock, hanging on the wall between a flag and a poster. The poster was for a new brand of beer, featuring three bikini-clad young women sprouting breasts the size and shape of children’s balloons; the flag was of the defeated Republic of Vietnam, three bold red horizontal stripes on a vivid field of yellow. This was the flag, as the General had noted more than once to me, of the free Vietnamese people. I had seen the flag countless times before, and posters like that one often, but I had never seen this type of clock, carved from hardwood into the shape of our homeland. For this clock that was a country, and this country that was a clock, the minute and hour hands pivoted in the south, the numbers of the dial a halo around Saigon. Some craftsman in exile had understood that this was exactly the timepiece his refugee countrymen desired. We were displaced persons, but it was time more than space that defined us. While the distance to return to our lost country was far but finite, the number of years it would take to close that distance was potentially infinite. Thus, for displaced people, the first question was always about time: When can I return? Speaking of punctuality, I said to Madame, your clock is set to the wrong time. No, she said, rising to fetch the beer. It’s set to Saigon time. Of course it was. How could I not have seen it? Saigon time was fourteen hours off, although if one judged time by this clock, it was we who were fourteen hours off. Refugee, exile, immigrant—whatever species of displaced human we were, we did not simply live in two cultures, as celebrants of the great American melting pot imagined. Displaced people also lived in two time zones, the here and the there, the present and the past, being as we were reluctant time travelers. But while science fiction imagined time travelers as moving forward or backward in time, this timepiece demonstrated a different chronology. The open secret of the clock, naked for all to see, was that we were only going in circles.

No, you don't feel it now. Some day, when you are old and wrinkled and ugly, when thought has seared your forehead with its lines, and passion branded your lips with its hideous fires, you will feel it, you will feel it terribly. Now, wherever you go, you charm the world. Will it always be so? ... You have a wonderfully beautiful face, Mr. Gray. Don't frown. You have. And beauty is a form of genius--is higher, indeed, than genius, as it needs no explanation. It is of the great facts of the world, like sunlight, or spring-time, or the reflection in dark waters of that silver shell we call the moon. It cannot be questioned. It has its divine right of sovereignty. It makes princes of those who have it. You smile? Ah! when you have lost it you won't smile.... People say sometimes that beauty is only superficial. That may be so, but at least it is not so superficial as thought is. To me, beauty is the wonder of wonders. It is only shallow people who do not judge by appearances. The true mystery of the world is the visible, not the invisible.... Yes, Mr. Gray, the gods have been good to you. But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully. When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left for you, or have to content yourself with those mean triumphs that the memory of your past will make more bitter than defeats. Every month as it wanes brings you nearer to something dreadful. Time is jealous of you, and wars against your lilies and your roses. You will become sallow, and hollow-cheeked, and dull-eyed. You will suffer horribly.... Ah! realize your youth while you have it. Don't squander the gold of your days, listening to the tedious, trying to improve the hopeless failure, or giving away your life to the ignorant, the common, and the vulgar. These are the sickly aims, the false ideals, of our age. Live! Live the wonderful life that is in you! Let nothing be lost upon you. Be always searching for new sensations. Be afraid of nothing.... A new Hedonism--that is what our century wants. You might be its visible symbol. With your personality there is nothing you could not do. The world belongs to you for a season.... The moment I met you I saw that you were quite unconscious of what you really are, of what you really might be. There was so much in you that charmed me that I felt I must tell you something about yourself. I thought how tragic it would be if you were wasted. For there is such a little time that your youth will last--such a little time. The common hill-flowers wither, but they blossom again. The laburnum will be as yellow next June as it is now. In a month there will be purple stars on the clematis, and year after year the green night of its leaves will hold its purple stars. But we never get back our youth. The pulse of joy that beats in us at twenty becomes sluggish. Our limbs fail, our senses rot. We degenerate into hideous puppets, haunted by the memory of the passions of which we were too much afraid, and the exquisite temptations that we had not the courage to yield to. Youth! Youth! There is absolutely nothing in the world but youth!

BRANDS ARE LESS IMPORTANT. When information was incomplete and slow, people depended on a brand’s imprimatur for quality assurance. In the book business, the average number of stars on Amazon and the first few comments that strangers have posted are more important and visible on Amazon than the publisher’s name.

Seo Company MST Technologies Now it’s easy to get traffic, better leads and potential customers with seamless SEO services by MST Technologies. Having your website beautifully designed is not just enough today; you need to fuel it with Search Engine Optimization services. Your brand may have the potential but it’s not necessary that it is reaching the required target group or the possibility can be that your potential clients might contact your competitor. No magic can suddenly skyrocket your site at the top of Google, Yahoo or Bing. But MST Technologies ensures you to fetch you the highly ranked status for your products and business on search engines. Today it has become the most essential part in boosting your enterprise to make it visible globally. You can grab the MST technologies SEO services all over the world. Our successful clientèle is spread worldwide by the name of Seo Arizona MST Technologies, Seo California MST Technologies,SEO New York MST Technologies, Seo Connecticut MST Technologies, Seo Delaware MST Technologies, Seo Georgia MST Technologies, Seo Indiana MST Technologies, Seo Iowa MST Technologies, Seo Kansas MST Technologies, Seo Kentucky MST Technologies, Seo Louisiana MST Technologies, Seo Maine MST Technologies, Seo Maryland MST Technologies, Seo Massachusetts MST Technologies, Seo Michigan MST Technologies, Seo Minnesota MST Technologies, Seo Mississippi MST Technologies, Seo Missouri MST Technologies, Seo Montana MST Technologies, Seo New Hampshire MST Technologies, Seo West Virginia MST Technologies, Seo Wisconsin MST Technologies, Seo Wyoming MST Technologies, Seo Vermont MST Technologies and Seo Virginia MST Technologies. So let your brand cherish the power booster by MST Technologies SEO services. Contact info: 14431 Ventura ,Boulevard #232 Sherman Oaks, CA 91423 Phone : (855) 249-8976

visibility increases your credibility.

Your Personal Brand is your weapon in the visibility battle.

Visibility gets prospects in the door. Ability keeps them with you for many years.

brand books need to include:   the brand’s essence the creator’s message pointing to the origin of the brand the brand’s history the brand’s values, which need to be visible in all marketing tools the brand’s expertise the core target group the graphic charter illustrating the use of the logo and the brand colors product and brand images product combinations merchandising guidelines indicating the way the brand should be displayed in stores.

Visibility without Value is Vanity

Your visibility is more important than your ability.

Step into the marketplace with some sizzle, spice, spunk and shazam!

Be sensational, be surprising, and be remarkable. Activate your star power!

If your brand isn't visible, it won't be viable.

Experimentation also proved serendipitous for Greg Koch and Steve Wagner, when they were putting together the Stone Brewing Co. in Escondido, California, north of San Diego. It was destined to become one of the most successful brewing startups of the 1990s. In The Craft of Stone Brewing Co. Koch and Wagner confess that the home-brewed ale that became Arrogant Bastard Ale and propelled Stone to fame in the craft brewing world, started with a mistake. Greg Koch recalls that Wagner exclaimed “Aw, hell!” as he brewed an ale on his brand spanking new home-brewing system. “I miscalculated and added the ingredients in the wrong percentages,” he told Koch. “And not just a little. There’s a lot of extra malt and hops in there.” Koch recalls suggesting they dump it, but Wagner decided to let it ferment and see what it tasted like. Greg Koch and Steve Wagner, founders of Stone Brewery. Photograph © Stone Brewing Co. They both loved the resulting hops bomb, but they didn’t know what to do with it. Koch was sure that nobody was “going to be able to handle it. I mean, we both loved it, but it was unlike anything else that was out there. We weren’t sure what we were going to do with it, but we knew we had to do something with it somewhere down the road.”20 Koch said the beer literally introduced itself as Arrogant Bastard Ale. It seemed ironic to me that a beer from southern California, the world of laid back surfers, should produce an ale with a name that many would identify with New York City. But such are the ironies of the craft brewing revolution. Arrogant Bastard was relegated to the closet for the first year of Stone Brewing Co.’s existence. The founders figured their more commercial brew would be Stone Pale Ale, but its first-year sales figures were not strong, and the company’s board of directors decided to release Arrogant Bastard. “They thought it would help us have more of a billboard effect; with more Stone bottles next to each other on a retail shelf, they become that much more visible, and it sends a message that we’re a respected, established brewery with a diverse range of beers,” Wagner writes. Once they decided to release the Arrogant Bastard, they decided to go all out. The copy on the back label of Arrogant Bastard has become famous in the beer world: Arrogant Bastard Ale Ar-ro-gance (ar’ogans) n. The act or quality of being arrogant; haughty; Undue assumption; overbearing conceit. This is an aggressive ale. You probably won’t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory—maybe something with a multi-million dollar ad campaign aimed at convincing you it’s made in a little brewery, or one that implies that their tasteless fizzy yellow beverage will give you more sex appeal. The label continues along these lines for a couple of hundred words. Some call it a brilliant piece of reverse psychology. But Koch insists he was just listening to the beer that had emerged from a mistake in Wagner’s kitchen. In addition to innovative beers and marketing, Koch and Wagner have also made their San Diego brewery a tourist destination, with the Stone Brewing Bistro & Gardens, with plans to add a hotel to the Stone empire.

Simple Ways To Harness The Power Of Tiktok For Business Success In 2020, social media has been empowered in the world of digital marketing. TikTok is one of the traditional video-sharing platforms, for all the individual and business accounts use this platform to entertain people. TikTok gives you an amazing way to share your posts with your audience and get more visibility to your website. Make sure you can only post your video through reactions. TikTok allows you to share 15-second videos with a variety of topics. It gives different songs with filters to shoot your video directly from your mobile device. But many also struggle to exactly use TikTok for business purposes. Here are some simple ways to harness the power of TikTok for business success. TikTok On Business TikTok is a great opportunity to start your business, promote your brand, and create a connection with your audience and brand by using engaging videos. It is one of the most popular social media in the world because it connects with a wider audience. Under this updated world, everything is changed into online marketing and purchasing. This is the big advantage to start your business with this social media. TikTok is relative to a younger audience, so you should target teens and promote your brand relevant to their needs and interest to get better positive results. Create Engaging Contents TikTok is only a place to make fun and creativity. TikTok short-form videos easily capture the audience's attention because of the entertaining nature. It gives the big opportunity to create your content that focuses more on the fun and entertaining to connect the wider audience. So, you don’t need to feel the pressure of creating your content. You can simply make your video with an effective background and showing your product. But your main goal is to keep managing your product offers. Get More Influencers There are lots of ways to take advantage of the platform to promote your brand. One easy way to advertise your products on TikTok via influencers. You need to find the right influencer to develop your business. If you grow your TikTok likes, you can improve your brand identity and get more profit. Also, you can analyze which kind of products you offer to get the best and positive results. If you share more videos whether or not they are relevant to your industry, you can change to become a good influencer. But, you need to post your stories frequently. Promote Hashtag Challenges If you add your branded hashtag with your video, you can get more visibility in your audience. A hashtag challenge is one of the effective ways to reach your targeted audience to talk about your business. The main goal of the hashtag challenge is to encourage your audience and create a brand identity. Most of the users love to participate in these challenges. TikTok Growth TikTok is undoubtedly a powerful social media tool with billions of followers sharing their expressions every day. This is a new platform compared to other social media networks, but it contains large competitors. It is worth spending your time developing for the benefit of your business.

Over the last decade, entire neighbourhoods have lost their identity to the ever-growing clothing retail market. Since my first visit to the Marais quarter of Paris in 2003, I have seen the area shift from a charming, off-beat district featuring a mix of up-and-coming designers, traditional ateliers, bookstores and boulangeries to what amounts to an open-air shopping mall dominated by international brands. In the last five years, an antique shop has been replaced by a chic clothing store and the last neighbourhood supermarket transformed into a threestorey flagship of one of the clothing giants. The old quarter is now only faintly visible, like writing on a medieval palimpsest: overhanging the gleaming sign of a sleek clothes shop, on a faded ceramic fascia board, is written ‘BOULANGERIE’. In economically developed countries, people’s motivations for spending money have long since shifted from needs to desires. There’s no denying we need places to live in, food to nourish us and clothes to dress ourselves in, and, while we’re at it, we might as well do these things with a certain degree of refinement to help make life as pleasurable as possible. But when did the clothing industry turn into little more than a cash machine whose main purpose seems to be its own never-ending growth? Just as clothing retail shops are sucking the identity out of entire neighbourhoods, so that the architecture becomes little more than a backdrop for their products, the production of the garments they sell is eating away at the Earth’s resources and the life of the workers who are producing them. Fashion has become the second most polluting industry in the world. And with what result? Our wardrobes are cluttered with so many clothes that the mere sight of them becomes overwhelming, yet at the same time we feel a constant craving for the next purchase that will transform our look.

Are you in search of a Search Engine Optimization Company? With SEO services, first and earliest, you can get positioned at the top of search engines for local search queries. Next, one of the most significant advantages of search engines is that your brand gets visibility on a large scale. So let's connect with Pacewalk Digital, a well-known seo company in Panchkula. We have a team of seo experts, our experts using the latest seo tools to deliver high-quality seo results in short periods to our clients. We help to build your brand on digital platforms. So don't wait long; reach us online or call us!

Each of us was born to bring forth something new that has never existed: a way of being, a family, an idea, art, a community - something brand-new. We are here to fully introduce ourselves, to impose ourselves and ideas and thoughts and dreams onto the world, leaving it changed forever by who we are and what we bring forth from our depths. So we cannot contort ourselves to fit into the visible order. We must unleash ourselves and watch the world reorder itself in front of our eyes.

One article creates visibility, which in turn puts you in front of other journalists, creating the possibility of more articles and visibility.

With a visible digital personal brand, the competition becomes irrelevant

With a visible digital personal brand, the competition becomes irrelevant.

A Personal Brand that is visible online creates opportunity.

Integrating your search and social efforts brings better brand visibility and higher conversion rates.

She began removing visible tattoos—from the face, neck, and hands—of those leaving Kenton County jail, at no charge. From one youth’s forehead she removed “13.5”—“Twelve jurors, one defendant, and a half-assed chance of winning,” he told her. This is coming off, she told him, and all this will be behind you; he broke into tears. “I’m like the den mother,” she said. Along the way, she removed a branding: a pimp’s name—Charley—from a woman’s thigh. One man had a Hannibal Lecter mask tattooed across his lower face. She saw “Life’s a Bitch,” “God’s Child,” and “I’m a pornstar. I f— teenage sluts” etched on necks and foreheads. And when I met her, she was removing the spiderweb from the back of Will Pfefferman’s left hand. “We also take off a lot of swastikas,” she said, “and teardrops.” Jo Martin’s Tattoo Removal Ink is important to the story of Kenton County because by the time it opened, it fit naturally into an ecosystem of recovery support outside the jail, yet rooted in the Unit 104 experiment. For

April 21, 1897, by one of the most prominent citizens in Kansas, Alexander Hamilton. In an affidavit quoted in several recent UFO books and journals, Hamilton states that he was awakened by a noise among the cattle and went out with two other men. He then saw an airship descend gently toward the ground and hover within fifty yards of it. It consisted of a great cigar-shaped portion, possibly three hundred feet long, with a carriage underneath. The carriage was made of glass or some other transparent substance alternating with a narrow strip of some material. It was brilliantly lighted within and everything was plainly visible—it was occupied by six of the strangest beings I ever saw. They were jabbering together, but we could not understand a word they said. Upon seeing the witnesses, the pilots of the strange ship turned on some unknown power, and the ship rose about three hundred feet above them: It seemed to pause and hover directly over a two-year-old heifer, which was bawling and jumping, apparently fast in the fence. Going to her, we found a cable about a half-inch in thickness made of some red material, fastened in a slip knot around her neck, one end passing up to the vessel, and the heifer tangled in the wire fence. We tried to get it off but could not, so we cut the wire loose and stood in amazement to see the ship, heifer and all, rise slowly, disappearing in the northwest. Hamilton was so frightened he could not sleep that night: Rising early Tuesday, I started out by horse, hoping to find some trace of my cow. This I failed to do, but coming back in the evening found that Link Thomas, about three or four miles west of Leroy, had found the hide, legs and head in his field that day. He, thinking someone had butchered a stolen beast, had brought the hide to town for identification, but was greatly mystified in not being able to find any tracks in the soft ground. After identifying the hide by my brand, I went home. But every time I would drop to sleep I would see the cursed thing, with its big lights and hideous people. I don’t know whether they are devils or angels, or what; but we all saw them, and my whole family saw the ship, and I don’t want any more to do with them.

Todo.ly is an online to-do list and task manager. The founders had a goal to reach millions of new users and make Todo.ly widely available as a web application. They succeeded in securing a partnership with Google Chrome and were able to leverage their 200 million user database to help them achieve their one-year growth goal in just three weeks: ● 1000% increase in average daily traffic ● 780% increase in user base ● 400,000 new tasks each month The key was that the Chrome platform was brand new and the Todo.ly application was submitted three to four months prior its launch date. As the Todo.ly app was exactly what Google was looking for to add to the Chrome Webstore, they have contacted the founders and asked for an integrated two clicks login through Google OpenID. Todo.ly has implemented that and became featured from day one. There was a huge marketing campaign around the Chrome Webstore, TV spots, prints, and press conference. Peter Varadi, the founder of Todo.ly, shared his advice based on his personal experience: “Look for new waves of technology, new platforms that are expected to be used by a massive number of people and try to be on that platform as one of first.” In Todo. ly case, it was clearly visible that Chrome had 200 million users already and when they launched their webstore, they would obviously put it front of all their users. Google needed web apps to fill their webstore for the launch and they opened the app submission process a few months earlier. That was a timely opportunity for Todo.ly to jump in. What could be your new wave and chance?

or surprise illnesses. Yes, there is competition for this product from less complete datasets, but market share will grow as more people become aware of it. An initial PR push might help to get the ball rolling on links that will help search visibility, but eventually, there will be branded search, too, as users look for this most complete dataset. Non-branded queries will consist of all illnesses combined with a cost or price keyword. As the product grows, there could be iterations that incorporate more things beyond price, but at least from the outset, you have validated that there’s lots of demand. Zooming in on this product, there are many aspects that make it an ideal Product-Led SEO strategy. It is programmatic and scalable, creates something new, and addresses untapped search demand. Additionally, and most importantly, there is a direct path to a paying telehealth user. Users can access the data without being a current customer, but the cost differential between telehealth (when appropriate) versus in-person will lead some users down a discovery journey that ends with a conversion. A user who might never have considered telehealth might be drawn to the cost savings in reduced transportation and waiting times that they would never have known about had they not seen your content. Making a Decision Now, as the telehealth executive, you have two competing product ideas to choose from. While you can eventually do both, you can only do one at a time, as I suggested earlier. You will take both of these product ideas and spec out all the requirements. The conditions library might require buying a medical repository and licensing many stock photos, while the cost directory is built on open-source datasets.

about each other in order to make a decision like this. This is the tattoo of life decisions.” “Tattoo of life decisions?” “Yes. Tattoo. Marriage is the forever and permanent branding of one person to another. Sure, you can get it removed—but it’s expensive, it’s a process, and you’re never the same after. You’re scarred. It’s always a part of you, visible or not.

May I just note for the record that it would be great if you could stop leaving bite marks all over my breasts? Most of them are in spots that are easily visible to others.” A self-satisfied smile spread across Nick’s face. “I was marking them as mine. And I like looking at your breasts and seeing my brands right there, just as I like knowing that if anyone else dares to look at them, they’ll know you’re taken.

In addition to his claiming bite and the one he’d given her to cover Roscoe’s, there was a bite on her nape, there were claw marks on her back, his handprints on her ass, another bite on the very visible part of her neck, and claw marks on her hips where he’d held her. The worst of it was that every single one of those brands gave him and his wolf a kind of masculine satisfaction. Goddammit.

Normally I'd never get access to the other player's kits. But these were delivered just yesterday. They're brand new for the match against Starlight Academy today.” Geraldine brushed her fingers over the bag marked Rigel with a visible shiver. “Smell that?” she breathed and I glanced at Tory. “Um...no?” Tory said. “It smells like the Heirs' lives falling apart,” she said dramatically. “Oh good,” I chuckled, hurrying forward with the Griffin poo. Geraldine produced some plastic gloves from her pocket and I had to admire how prepared she was for this. “I am happy to do it alone.” “I want to actually,” I said keenly, taking a pair and Tory plucked the other from her grip. “Yep, I'm in so long as there's gloves. You got us in here Geraldine, you've done plenty.” Geraldine's eyes brimmed with proud tears for a moment and she bowed low, stepping back to watch as I unzipped the bag and pulled out Max's navy and silver kit. It consisted of a large shirt with Waterguard printed above his surname, a pair of long shorts, socks and steel capped boots. We first turned each item inside out then I took out the solid lump of poo and broke it in half, handing one bit to Tory. (darcy)

Social Media Marketing And Optimization Social media marketing and optimization refer to the strategic use of social media platforms to promote a brand, product, or service and improve its online visibility, engagement, and overall effectiveness. It involves a combination of creating compelling content, building a strong online presence, and interacting with the target audience to achieve specific marketing objectives. Social media marketing involves the active promotion of a business or organization through various social media channels such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and others. The primary goals of social media marketing are to increase brand awareness, drive traffic to a website, generate leads, and ultimately boost sales and revenue.

Yelp, for example, offers restaurants enhanced visibility and better branding on its platform by charging for a premium listing in search results.

If you stay where you are, you will remain anonymous. Once you start doing unusual stuff you immediately become visible.

Blow your trumpet bigly aka talk the walk.

Visibility is your responsibility.

Auxost is more than just a marketing company – we’re a team of passionate individuals dedicated to helping businesses succeed in the online world. The internet and social media are rapidly changing the way we communicate and do business. The period of individuals interacting with visual graphics, text, etc. is reducing each day. Therefore, to get your content to the right audience with optimum visibility is of utmost importance. We knew that businesses needed a way to stand out in the digital landscape. That’s why, we at Auxost make sure to create stand-out creatives that not only stand out but entice the consumer to click or grow brand presence.

Saul took a deep breath. He had lectured at Columbia and other universities on the peculiar and perverse strain of modern violence in such books and movies as The Exorcist, The Omen, and innumerable imitations, going back to Rosemary’s Baby. Saul had seen the rash of demonic-children entertainments as a symptom of deeper underlying fears and hatreds; the “me-generation’s” inability to shift into the role of responsible parenthood at the cost of losing their own interminable childhood, the transference of guilt from divorce—the child is not really a child, but an older, evil thing, capable of deserving any abuse resulting from the adult’s selfish actions—and the anger of an entire society revolting after two decades of a culture dominated by and devoted to youthful looks, youth-oriented music, juvenile movies, and the television and movie myth of the adult-child inevitably wiser, calmer, and more “with-it” than the childish adults in the house hold. So Saul had lectured that the child-fear and child-hatred becoming visible in popular shows and books had its irrational roots in common guilts, shared anxieties, and the universal angst of the age. He had warned that the national wave of abuse, neglect, and callousness toward children had its historical antecedents and that it would run its course, but that everything possible must be done to avoid and eliminate that brand of violence before it poisoned America.

Branding lays the foundation for a school's reputation and credibility, while marketing drives visibility and engagement, propelling the school towards its enrolment and retention goals.

The synergy between marketing and branding strategies creates a powerful force that propels schools forward, elevating their visibility, reputation, and impact within their communities.

You haven’t flown until you’ve taken to the air in a third-world country on board a craft with visible rust and a pilot who keeps the manual in his lap. Fortunately, our pilot seems to know what he’s doing, and the helicopter looks brand new.

I didn’t have the benefit of having worked under both CEOs, but it dawned on me how deeply a CEO’s persona and focus can shape an institution. Most CEOs are very good at many things, but they become CEOs for being superbly distinctive at one or two, which tend to be matched to a company’s needs at that time. Even CEOs need to declare a major. Welch is best known for Six Sigma—a set of tools to improve quality and efficiency—and his focus on people. Immelt instead emphasized sales and marketing, most visibly through GE’s branded “ecomagination” efforts to make and be perceived as a maker of greener products.

We live in a reputation economy. People are judged based on their online visible choices, behaviours, accomplishments and mistakes. Every comment you leave, person you connect to, photo you upload, or review you get, contributes to the permanent record of your online reputation.

If you had an Internet connection and lived in North America at the time, you may have seen it. Vasquez is the man behind the “Double Rainbow” video, which at last check had 38 million views. In the clip, Vasquez pans his camera back and forth to show twin rainbows he’d discovered outside his house, first whispering in awe, then escalating in volume and emotion as he’s swept away in the moment. He hoots with delight, monologues about the rainbows’ beauty, sobs, and eventually waxes existential. “What does it mean?” Vasquez crows into the camera toward the end of the clip, voice filled with tears of sheer joy, marveling at rainbows like no man ever has or probably ever will again. It’s hard to watch without cracking up. That same month, the viral blog BuzzFeed boosted a different YouTuber’s visibility. Michelle Phan, a 23-year-old Vietnamese American makeup artist, posted a home video tutorial about how to apply makeup to re-create music star Lady Gaga’s look from the recently popular music video “Bad Romance.” BuzzFeed gushed, its followers shared, and Lady Gaga’s massive fanbase caught wind of the young Asian girl who taught you how to transform into Gaga. Once again, the Internet took the video and ran with it. Phan’s clip eventually clocked in at roughly the same number of views as “Double Rainbow.” These two YouTube sensations shared a spotlight in the same summer. Tens of millions of people watched them, because of a couple of superconnectors. So where are Vasquez and Phan now? Bear Vasquez has posted more than 1,300 videos now, inspired by the runaway success of “Double Rainbow.” But most of them have been completely ignored. After Kimmel and the subsequent media flurry, Vasquez spent the next few years trying to recapture the magic—and inadvertent comedy—of that moment. But his monologues about wild turkeys or clips of himself swimming in lakes just don’t seem to find their way to the chuckling masses like “Double Rainbow” did. He sells “Double Rainbow” T-shirts. And wears them. Today, Michelle Phan is widely considered the cosmetic queen of the Internet, and is the second-most-watched female YouTuber in the world. Her videos have a collective 800 million views. She amassed 5 million YouTube subscribers, and became the official video makeup artist for Lancôme, one of the largest cosmetics brands in the world. Phan has since founded the beauty-sample delivery company Ipsy.com, which has more than 150,000 paying subscribers, and created her own line of Sephora cosmetics. She continues to run her video business—now a full-blown production company—which has brought in millions of dollars from advertising. She’s shot to the top of a hypercompetitive industry at an improbably young age. And she’s still climbing. Bear Vasquez is still cheerful. But he’s not been able to capitalize on his one-time success. Michelle Phan could be the next Estée Lauder. This chapter is about what she did differently.

The brand on my cheek was still fresh and raw and very, very visible. It twisted the right side of my face into a permanent sneer. Fucking disfiguring, that was what it was. Being a were I could heal a lot of things but being burned with a silver brand wasn’t one of them. This was my face now… it was how I was going to look for the rest of my life. I wasn’t vain about my appearance—I’d never been male model material. But at least I looked normal before. Now I was a monster inside and out. I couldn’t ask Taylor to deal with that. Couldn’t expect her to still want to be with me now that she knew about my beast and I looked like a fucking freak. Not to mention what had happened between us the night we had sex. I was ashamed of the way I had acted that night—deeply ashamed. I knew I had to confess it to her eventually but just… not now. It was one thing too many. There were simply too many obstacles between us now. Too much keeping us apart for us to ever get back together.

Advertising your business is imperative in the present age because of cutting edge competition and you cannot expect rapid business growth unless and until a workable advertising strategy is employed. You can choose from a number of available options to market your services to people. Internet marketing is a modern as well as an efficient method to promote your services and products but, the effectiveness of poster printing cannot be denied. With the introduction of new and improved methods of poster printing, the quality of the prints has become considerably better. Today Poster printing, along with other print mediums like: Mug printing, T-Shirt printing, Sign printing & calendar printing, companies offer services to not only print, but also design posters for advertising campaigns. Here are 5 key advantages of Poster Priting: Advantages of Poster Printing 1. Low Costs The creative process of a poster printing involves a copywriter, a graphic designer as well as a printer. You can also hire a poster distributor or simply hang the posters by yourself. It is a simple process that won’t cost too much. However, you need to be mindful of local laws that may prevent posters from being displayed in certain areas. 2. Active Response printing People who view posters actively get engaged with their surroundings. Whether they are standing at a bus stop or lining up at the local nightclub, people are likely to notice posters out of sheer boredom. A clever poster printing must have a call-to-action phrase that propels the viewer to take action as soon as possible. This could be in the form of making a phone call, visiting a shop or navigating to a website. 3. Visibility Poster printing helps you hang multiple posters in one location in order to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. When people get bombarded with the poster message, it is ensured that the message is going to sit on their hands long after they have viewed the poster. 4. Strategic location of a street or subway You can hang multiple posters in one location to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. The biggest advantage of using poster printing is that, they can be put just about anywhere & seen by almost anyone.

Truth is not a thing Or a concept. It is as multidimensional In its meaning As it is in its reflection. It is both invisible And visible. It carries tons of weight, But can be carried. It is understood first through the spirit Before science, And felt in the heart, Before the mind. Truth is not always heard by reason, Because reason sometimes Ignores Truth. Always listen to your conscience. Your conscience is your heart And reason is your mind. Your mind is simply there to reason With your heart. But remember, Truth is in your heart, And only through your heart Can you connect to the light of God. He who is not motivated by his heart Will not see Truth, And he who thinks only with his mind Will be blind to Truth. He who does not think With his conscience, Does not stand by God, For the language of light Can only be decoded by the heart. He who reads and recites words of God Also does not stand by God – If he merely understands Words with his mind But not his heart. Truth is black and white, And the entire spectrum Of colors in-between. It can have many parts, But has a solid foundation. Truth lacks perfection, For it is the reflection of all, Yet its reflection as a whole, Is more beautiful Than the accumulated flaws Of the small. Truth is the only brand Worth breathing And believing. So stand for truth In everything you do, And only then Does your life have Meaning. WHAT IS TRUTH? by Suzy Kassem

Exhaustive analysis of the findings indicated principles to improve in-store visibility. Based on these, Guinness created a prototype fixture and installed it in test stores, as shown in Figure 2.1. The extruding fins were highly visible, ensuring that the offer would reach shoppers at the end of the aisle. The fins also broke the linear nature of the aisle, helping to stop shoppers by the display. Product layout was clear and authoritative. All these elements were within the cone of vision. Strong brand block and the use of signpost products reduced visual “noise,” strengthened impact, and acted as guides around the fixture. Figure 2.1 This Guinness display, using fins to break the aisle, helped stop shoppers and increase sales dramatically. Guinness monitored checkout scanner data in the test stores. It then modified the design in response to these findings and installed the display in various retail sites. Guinness then installed the new display in ten sites and identified another ten control sites for a formal test. The new fixture increased sales dramatically. Why? The new display was able to pull customers through the three moments of truth: reaching, stopping, and closing the sale. The fixture made stout easier to find in this busy category, so the display reached out to shoppers. The time until the first customer interaction decreased from an average of 38 seconds to 11 seconds. The majority of stout purchasers went straight to the fixture, so it did a better job stopping them in front of the display. The total average visit time reduced from 2.08 minutes to 1.53 minutes, indicating that it is easier to shop from the new fixture. U-turning in the middle of the aisle halved, to only 24 percent. More customers were now shopping the whole aisle. And, finally, these customers bought Guinness in much higher numbers. In the test stores, Guinness draught sales increased by 25 percent in value and 24 percent in volume. Total stout sales grew by 10 percent and total beer sales by 4 percent

With a StoryBrand-inspired narrative, ordinary jobs become extraordinary adventures. With a unifying BrandScript, the above story would have gone more like this: Before even applying for a job, the prospective employee has already heard the buzz on the street about this cool company. It’s somehow more alive. The people who work there love it and so do their customers. They exude a sense of competence within their industry as well as across the community in general. Their leaders are respected. Even their former employees talk about it with a hint of sentimental longing. On the list of ideal places to work, there are few that compare. During the first interview, the candidate starts to understand where the buzz has been coming from. The hiring manager describes the company the way you might describe Lewis and Clarke preparing to tame the western frontier. There are interesting characters whose lives have led them to this place. Business goals sound like plot twists. There are mountains to climb and rivers to cross. There are storms to weather, bears to hunt, and treasure to find. The hiring manager is visibly excited as she walks effortlessly through the seven categories of the company’s narrative. But not just anyone gets selected for this expedition. The employees of this company aren’t trying to be snobs; they’re just staying true to the story they’re following and they don’t want to compromise the plot. If you happen to be selected, it’s because destiny basically demands it. Instantly the candidate’s concept of work shifts up a level. It’s no longer just about what he can get out of it. It’s also about who he will become if he’s allowed to enter the story. He senses that working for this company will transform him. By the second and third interviews, the candidate has met most of the team and even been interviewed by them. Everyone he meets tells the exact same story he heard on the street and in the first interview. The story is growing on him. He realizes he needs to be part of a story like this to be fully satisfied in life. We all do. Finally, his first day on the job arrives, and the onboarding experience is more like being adopted than getting hired. He spends quality time with a facilitator who takes a small, new team through a curriculum explaining the story of their customer and how the company positions themselves as the guide in their customers’ story. Amazingly, the onboarding is more about the company’s customers than it is about the company itself. This organization loves their customers and is obsessed with seeing them win the day. Finally, the new employee discovers the secret. These people are here to serve a customer they love.

There was another price too, though again, Aisha had no way of knowing the full extent of it. The sight of her riding into Medina on Safwan’s camel had branded itself into the collective memory of the oasis, and that was the last thing Muhammad needed. In due course, another Quranic revelation dictated that from now on, his wives were to be protected by a thin muslin curtain from the prying eyes of any men not their kin. And since curtains could work only indoors, they would soon shrink into a kind of minicurtain for outdoors: the veil. The Revelation of the Curtain clearly applied only to the Proph et’s wives, but this in itself gave the veil high status. Over the next few decades it would be adopted by women of the new Islamic aristocracy—and would eventually be enforced by Islamic fundamentalists convinced that it should apply to all women. There can be little doubt that this would have outraged Aisha. One can imagine her shocking Muslim conservatives by tearing off her veil in indignation. She had accepted it as a mark of distinction—but as an attempt to force her into the background? The girl so used to high visibility had no intention of being rendered invisible.

In order to survive, trivago desperately needs OTAs to start investing again, so what better opportunity to reward them with the more visible slots, even when the rate on the official brand.com is cheaper?

Environmentalists probably know already about “the Great Pacific garbage patch”—that mass of plastic, twice the size of Texas, floating freely in the Pacific Ocean. It is not actually an island—in fact, it is not actually a stable mass, only rhetorically convenient for us to think of it that way. And it is mostly composed of larger-scale plastics, of the kind visible to the human eye. The microscopic bits—700,000 of them can be released into the surrounding environment by a single washing-machine cycle—are more insidious. And, believe it or not, more pervasive: a quarter of fish sold in Indonesia and California contain plastics, according to one recent study. European eaters of shellfish, one estimate has suggested, consume at least 11,000 bits each year. The direct effect on ocean life is even more striking. The total number of marine species said to be adversely affected by plastic pollution has risen from 260 in 1995, when the first assessment was carried out, to 690 in 2015 and 1,450 in 2018. A majority of fish tested in the Great Lakes contained microplastics, as did the guts of 73 percent of fish surveyed in the northwest Atlantic. One U.K. supermarket study found that every 100 grams of mussels were infested with 70 particles of plastic. Some fish have learned to eat plastic, and certain species of krill are now functioning as plastic processing plants, churning microplastics into smaller bits that scientists are now calling “nanoplastics.” But krill can’t grind it all down; in one square mile of water near Toronto, 3.4 million microplastic particles were recently trawled. Of course, seabirds are not immune: one researcher found 225 pieces of plastic in the stomach of a single three-month-old chick, weighing 10 percent of its body mass—the equivalent of an average human carrying about ten to twenty pounds of plastic in a distended belly. (“Imagine having to take your first flight out to sea with all that in your stomach,” the researcher told the Financial Times, adding: “Around the world, seabirds are declining faster than any other bird group.”) Microplastics have been found in beer, honey, and sixteen of seventeen tested brands of commercial sea salt, across eight different countries. The more we test, the more we find; and while nobody yet knows the health impact on humans, in the oceans a plastic microbead is said to be one million times more toxic than the water around it. Chances are, if we started slicing open human cadavers to look for microplastics—as we are beginning to do with tau proteins, the supposed markers of CTE and Alzheimer’s—we’d be finding plastic in our own flesh, too. We can breathe in microplastics, even when indoors, where they’ve been detected suspended in the air, and do already drink them: they are found in the tap water of 94 percent of all tested American cities. And global plastic production is expected to triple by 2050, when there will be more plastic in the ocean than fish.

This is mainstream sexual violence activism in a capitalist context. We ‘invest’ our trauma in networked media markets, to generate outrage and the visibility we need to further our cause. Cynical media corporations exploit this outrage, building visibility for their brands through clicks, likes and shares by encouraging audiences to consume our pain. Meanwhile the threat of damage, through widespread outrage, to the brands of exposed institutions and organisations leads to a purging of ‘bad men’ from high-profile sectors. These individuals may well move on to start all over again, while dysfunctional systems are left intact. Although this is not our intention, this seems more like NIMBYism to me than radical political action. Although this is not our intention, I’m afraid this is the ‘Me, Not You’ of political whiteness.

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The old—and never especially helpful—adage write what you know has morphed into something more like a threat: Stay in your lane. This principle permits the category of fiction, but really only to the extent that we acknowledge and confess that personal experience is inviolate and nontransferable. It concedes that personal experience may be displayed, very carefully, to the unlike-us, to the stranger, even to the enemy—but insists it can never truly be shared by them. This rule also pertains in the opposite direction: the experience of the unlike-us can never be co-opted, ventriloquized, or otherwise “stolen” by us. (As the philosopher Anthony Appiah has noted, these ideas of cultural ownership share some DNA with the late-capitalist concept of brand integrity.) Only those who are like us are like us. Only those who are like us can understand us—or should even try. Which entire philosophical edifice depends on visibility and legibility, that is, on the sense that we can be certain of who is and isn’t “like us” simply by looking at them and/or listening to what they have to say. Fiction didn’t believe any of that. Fiction suspected that there is far more to people than what they choose to make manifest. Fiction wondered what likeness between selves might even mean, given the profound mystery of consciousness itself, which so many other disciplines—most notably philosophy—have probed for millennia without reaching any definitive conclusions. Fiction was suspicious of any theory of the self that appeared to be largely founded on what can be seen with the human eye, that is, those parts of our selves that are material, manifest, and clearly visible in a crowd. Fiction—at least the kind that was any good—was full of doubt, self-doubt above all. It had grave doubts about the nature of the self.

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