Brand Identity Quotes

From quite early on, I had this idea of compartmentalized identities - 'this is how you are when you are with your mum, and this is how you are when you are with your dad' - so it seemed like I could never absolutely be myself. And the image of myself as compromised and inconsistent made me want to withdraw from the world even further. I had a sense of formulating a paper-mache version of myself to send out in the world, while I sat controlling it remotely from some smug suburban barracks.

It might seem odd that in cities teetering at the edge of the abyss young people still go to class—in this case an evening class on corporate identity and product branding—but that is the way of things, with cities as with life, for one moment we are pottering about our errands as usual and the next we are dying, and our eternally impending ending does not put a stop to our transient beginnings and middles until the instant when it does.

When you promise but don’t deliver, you start competing against yourself, against the image that you have built of your brand for your customers.

Extrapolating this into the realm of strangers, I worry that if we let our real-life interactions be corralled by our filter bubbles and branded identities, we are also running the risk of never being surprised, challenged, or changed—never seeing anything outside of ourselves, including our own privilege.

Hindu fundamentalism is a contradiction in terms, since Hinduism is a religion without fundamentals; there is no such thing as a Hindu heresy. How dare a bunch of goondas shrink the soaring majesty of the Vedas and the Upanishads to the petty bigotry of their brand of identity politics?

The cradle rocks above an abyss, and common sense tells us that our existence is but a brief crack of light between two eternities of darkness. Although the two are identical twins, man, as a rule, views the prenatal abyss with more calm than the one he is heading for (at some forty-five hundred heartbeats an hour). I know, however, of a young chronophobiac who experienced something like panic when looking for the first time at homemade movies that had been taken a few weeks before his birth. He saw a world that was practically unchanged-the same house, the same people- and then realized that he did not exist there at all and that nobody mourned his absence. He caught a glimpse of his mother waving from an upstairs window, and that unfamiliar gesture disturbed him, as if it were some mysterious farewell. But what particularly frightened him was the sight of a brand-new baby carriage standing there on the porch, with the smug, encroaching air of a coffin; even that was empty, as if, in the reverse course of events, his very bones had disintegrated.

Maybe that's what God means every time He tells us to rise up. To rise above the small things, the small struggles that chip away our identity and leave us lost.

Ever since it became theoretically evident that our precious personal identities were just brand-tags for trading crumbs of labour-power on the libidino-economic junk circuit, the vestiges of authorial theatricality have been wearing thinner.

Femininity itself has become a brand, a narrow and shrinking formula of commoditised identity which can be sold back to women who have become alienated from their own power as living, loving, labouring beings.

Ultimately, I argue for a view of the self and of identity that is the opposite of the personal brand: an unstable, shapeshifting thing determined by interactions with others and with different kinds of places.

Clinton’s brand of identity politics does not challenge the system that produced and entrenched these inequalities, but seeks only to make that system more “inclusive.

​Till mirrors were Invented, Face was not You, Not Even part of Your Performance.

Geez, Em, stop checking him out so noticeably." "Sorry! It's just so hard. I mean he's my boyfriend's identical twin. Obviously I like this brand." I gestured with my hand up and down, indicating Jace.

With DID patients, if they feel hostility or aggression they take it out on themselves with self-harm... They’re self-destructive and repeatedly suicidal, more so than any other psychological disorder. So that's what's typical – not this wild aggression, or stalking women [or robbery]. - Dr Bethany Brand, on Billy Milligan and Multiple Personality Disorder (DID)

Throwing your heart into something is great, but when any one thing becomes all that you stand for, you're vulnerable to an identity crisis when you pivot to a Plan B.

Identity is the role you chose to play in the story of the Universe.

A logoless company is a faceless man

The cultural situation in America today (and indeed in all Western societies) is determined by the cultural earthquake of the nineteen-sixties, the consequences of which are very much in evidence. What began as a counter-culture only some thirty years ago has achieved dominance in elite culture and, from the bastions of the latter (in the educational system, the media, the higher reaches of the law, and key positions within government bureaucracy), has penetrated both popular culture and the corporate world. It is characterized by an amalgam of both sentiments and beliefs that cannot be easily catalogued, though terms like 'progressive,' 'emancipators or 'liberationist' serve to describe it. Intellectually, this new culture is legitimated by a number of loosely connected ideologies— leftover Marxism, feminism and other sexual identity doctrines, racial and ethnic separatism, various brands of therapeutic gospels and of environmentalism. An underlying theme is antagonism toward Western culture in general and American culture in particular. A prevailing spirit is one of intolerance and a grim orthodoxy, precisely caught in the phrase "political correctness.

In medicine, brand identities are irrelevant, and there’s a factual, objective answer to whether one drug is the most likely to improve a patient’s pain, suffering and longevity. Marketing, therefore, one might argue, exists for no reason other than to pervert evidence-based decision-making in medicine.

My cousin Roger once told me, on the eve of his third wedding, that he felt marriage was addictive. Then he corrected himself. I mean early marriage, he said. The very start of a marriage. It's like a whole new beginning. You're entirely brand-new people; you haven't made any mistakes yet. You have a new place to live and new dishes and this new kind of, like, identity, this 'we' that gets invited everywhere together now. Why, sometimes your wife will have a brand-new name, even.

Dissociative identity disorder is conceptualized as a childhood onset, posttraumatic developmental disorder in which the child is unable to consolidate a unified sense of self. Detachment from emotional and physical pain during trauma can result in alterations in memory encoding and storage. In turn, this leads to fragmentation and compartmentalization of memory and impairments in retrieving memory.2,4,19 Exposure to early, usually repeated trauma results in the creation of discrete behavioral states that can persist and, over later development, become elaborated, ultimately developing into the alternate identities of dissociative identity disorder.

A slut isn’t a person, it’s in the eye of the beholder. Like beauty, or an annoying eyelash. We decide who a girl is based on something she’s done (or even just rumoured to have done) and then brand her with it as if it’s a permanent part of her identity. Guys, on the other hand, get to wear their relationships and ‘conquests’ like medals or badges of honour, which are much easier to take off, and hurt a lot less.

In the wake of brand integrity being at risk from impostors, fakers, hackers and propaganda campaigns, a leader gotta act. I didn't need a battalion to respond to this mtfkrs. This time in a Kalpop fusion of Hip-hop + Jazz + Soul + Gangster + Swahili vybe

A successful design may meet the goals set in your design brief, but a truly enviable iconic design will also be simple, relevant, enduring, distinctive, memorable, and adaptable.

Whether it’s fair or not, we often do judge books by their covers.

The easiest way to obtain an updated version of a candidate's CV is via SocialMedia

The only real way to know your limits is to just keep testing yourself.

Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos in their minds.

The greater the meaning behind your business, the harder it becomes to communicate it to the world.

Different platforms allow you to highlight different aspects of your brand identity, and each jab you make can tell a different part of your story.

As a brand, the Obama White House’s identity is probably closest to Starbucks: hip, progressive, approachable —a small luxury you can feel good about even during tough economic times.

The whiteness celebrated in Paris is Burning is not just any old brand of whiteness but rather that brutal imperial ruling-class capitalist patriarchal whiteness that presents itself -its way of life- as the only meaningful life there is. What could be more reassuring to a white public fearful that marginalized disenfranchised black folks might rise any day now make revolutionary black liberation struggle a reality than a documentary affirming that colonized, victimized, exploited black folks, are all too willing to be complicit in perpetuating the fantasy that ruling-class white culture is the quintessential site of unrestricted joy, freedom, power and pleasure.

I had a bizarre rapport with this mirror and spent a lot of time gazing into the glass to see who was there. Sometimes it looked like me. At other times, I could see someone similar but different in the reflection. A few times, I caught the switch in mid-stare, my expression re-forming like melting rubber, the creases and features of my face softening or hardening until the mutation was complete. Jekyll to Hyde, or Hyde to Jekyll. I felt my inner core change at the same time. I would feel more confident or less confident; mature or childlike; freezing cold or sticky hot, a state that would drive Mum mad as I escaped to the bathroom where I would remain for two hours scrubbing my skin until it was raw. The change was triggered by different emotions: on hearing a particular piece of music; the sight of my father, the smell of his brand of aftershave. I would pick up a book with the certainty that I had not read it before and hear the words as I read them like an echo inside my head. Like Alice in the Lewis Carroll story, I slipped into the depths of the looking glass and couldn’t be sure if it was me standing there or an impostor, a lookalike. I felt fully awake most of the time, but sometimes while I was awake it felt as if I were dreaming. In this dream state I didn’t feel like me, the real me. I felt numb. My fingers prickled. My eyes in the mirror’s reflection were glazed like the eyes of a mannequin in a shop window, my colour, my shape, but without light or focus. These changes were described by Dr Purvis as mood swings and by Mother as floods, but I knew better. All teenagers are moody when it suits them. My Switches could take place when I was alone, transforming me from a bright sixteen-year-old doing her homework into a sobbing child curled on the bed staring at the wall. The weeping fit would pass and I would drag myself back to the mirror expecting to see a child version of myself. ‘Who are you?’ I’d ask. I could hear the words; it sounded like me but it wasn’t me. I’d watch my lips moving and say it again, ‘Who are you?

There is a simple marketing trick that helps teams communicate as one: generate a brand. When you start a project, come up with a name for it, ideally something off-the-wall. (In the past, we've named projects after things such as killer parrots that prey on sheep, optical illusions, and mythical cities.) ...Use your team's name liberally when talking with people. It sounds silly, but it gives your team an identity to build on, and the world something memorable to associate with your work.

A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to the most distant customer.

Assimilation was frequently but another name for the very special brand of relations between human beings which had been imposed by colonialism. These relations demanded that the individual, torn from the context to which he owed his identity, should replace his habits of feeling, thinking, and acting by another set of habits which belonged to the strangers who dominated him.

In my family, I was adopted. In this process, I was given a new name and a new way of living my life, having something I've never had before. That's the kind of identity God wants to give you; He wants to make you brand new. He wants to introduce you to the life only He can bring.

my purpose here is to scrutinize the tacit Democratic boast about always being better than those crazy Republicans. In truth, what Bill Clinton accomplished were things that no Republican could have done. Thanks to our two-party system, Democratic politicians carry a brand identity that inhibits them in some ways but allows them remarkable latitude in others. They are forever seen as weaklings in the face of the country’s enemies, for example; but on basic economic questions they are trusted to do the right thing for average people. That a Democrat might be the one to pick apart the safety net is a violation of this basic brand identity, but by the very structure of the system it is extremely difficult to hold the party accountable for such a deed. This, in turn, is why only a Democrat was able to do that job and get away with it. Only a Democrat was capable of getting bank deregulation passed; only a Democrat could have rammed NAFTA through Congress; and only a Democrat would be capable of privatizing Social Security, as George W. Bush found out in 2005. “It’s kind of the Nixon-goes-to-China theory,” the conservative Democrat Charles Stenholm told the historian Steven Gillon on this last subject. “It takes a Democrat to do some of the hard choices in social programs.”19

Sure, there have always been ideologues on campuses, but the old ideologues were at least expected to argue the validity of their ideas. The new brand are ideologues of feelings, and feelings can’t be argued. Despite being a certified left-wing feminist, I just don’t believe that experience or identity credentialize you intellectually.

Mind-mapping

great brands always balance identity, integrity, and efficiency.

A school's brand is not just its name and logo; it is its identity; reflecting its mission, values, and culture, and influencing perceptions among students, parents, and staff.

Traveling the world on my own terms taught me that human beings make decisions based not on the reality of things, but on the stories that fill their heads about how things are.

Make a good gallery! Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos in their minds.

There is no faster way to garner the lasting respect of employees, partners, and consumers than to become the embodiment of an ideal.

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.

The reason consistency is valuable and is a currency that measures the value of the personal brand is because of reliability.

A memory dart is your shorthand verbal business card. It is your identity implanted directly into the memory of your listener.

Branding is a process that aims to shape how people view your company or product through its image and its foundational purpose. Ultimately, the idea is to create an emotional response.

But the first book has very little in common with the other two; and the other two are from the same author so OF COURSE they should be identical. That’s not cliché at all, it’s branding!

Because of media portrayals, clinicians may believe that dissociative identity disorder presents with dramatic, florid alternate identities with obvious state transitions (switching). These florid presentations occur in only about 5% of patients with dissociative identity disorder.(20) How ever, the vast majority of these patients have subtle presentations characterized by a mixture of dissociative and PTSD symptoms embedded with other symptoms, such as post-traumatic depression, substance abuse, somatoform symptoms, eating disorders, and self-destructive and impulsive behaviors.(2,10)

Americans share an affinity to establish a distinctive identity and know one’s self in a physiological, psychological, and spiritual sense, and we strive to attain self-actualization, self-realization, and/or bliss.

...the vast majority of these [dissociative identity disorder] patients have subtle presentations characterized by a mixture of dissociative and PTSD symptoms embedded with other symptoms, such as posttraumatic depression, substance abuse, somatoform symptoms, eating disorders, and self-destructive and impulsive behaviors.2,10 A history of multiple treatment providers, hospitalizations, and good medication trials, many of which result in only partial or no benefit, is often an indicator of dissociative identity disorder or another form of complex PTSD.

A second relationship between advertising and identity is seen in the growing exploitation of desirable identities. Farberman and others have described how advertisers have marketed their products less and less on the basis of the product's merits and more and more by associating a "dream identity" with a possession of a given product. The suggestion is that the possession of a particular brand of car or cigarette will furnish you with the identity of a successful, attractive, worthy person. The message is clear - accumulating things is an effective means of achieving identity and actualizing one's potential.

Not who I am, he’d repeat, emphatically, as if this were the simplified version of a complicated syllogism he’d picked up years ago in a crash course on identity, chatter, and wit in some working-class café on rue Mouffetard in Paris where your nickname is branded on your forehead, your clothes, and your feet.

Donald Trump consciously stokes racist sentiment, and has given a rocket boost to the ‘alt-right’ fringe of neo-Nazis and white nationalists. But to write off all those who voted for him as bigoted will only make his job easier. It is also inaccurate. Millions who backed Trump in 2016 had voted for Barack Obama in 2008. Did they suddenly become deplorable? A better explanation is that many kinds of Americans have long felt alienated from an establishment that has routinely sidelined their economic complaints. In 2008 America went for the outsider, an African-American with barely any experience in federal politics. Obama offered hope. In 2016 it went for another outsider with no background in any kind of politics. Trump channelled rage. To be clear: Trump poses a mortal threat to all America’s most precious qualities. But by giving a higher priority to the politics of ethnic identity than people’s common interests, the American left helped to create what it feared. The clash of economic interests is about relative trade-offs. Ethnic politics is a game of absolutes. In 1992, Bill Clinton won the overwhelming majority of non-college whites. By 2016, most of them had defected. Having branded their defection as racially motivated, liberals are signalling that they do not want them back.

You are all more or less wearing the same types of clothes—look around the room and you will see it’s true. Now imagine you’re the only one not wearing a cool symbol. How would that make you feel? The Nike swoop, the three Adidas stripes, the little Polo player on a horse, the Hollister seagull, the symbols of Philadelphia’s professional sports teams, even our high school mascot that you athletes wear to battle other schools—some of you wear our Mustang to class even when there is no sporting event scheduled. These are your symbols, what you wear to prove that your identity matches the identity of others. Much like the Nazis had their swastika. We have a very loose dress code here and yet most of you pretty much dress the same. Why? Perhaps you feel it’s important not to stray too far from the norm. Would you not also wear a government symbol if it became important and normal to do so? If it were marketed the right way? If it was stitched on the most expensive brand at the mall? Worn by movie stars? The president of the United States?

Product considerations in Luxury marketing   Ultra luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience. A visit

I call these ingredients “fascination badges” because they’re emblematic of what you represent. So how, exactly, are you fascinating? Seven potential areas:   1. Purpose: Your reason for being; your function as a brand.   2. Core beliefs: The code of values and principles that guide you; what you stand for.   3. Heritage: Your reputation and history; the “backstory” of how you came to be.   4. Products: The goods, services, or information you produce.   5. Benefits: The promises of reward for purchasing the product, both tangible and abstract, overt and implied.   6. Actions: How you conduct yourself.   7. Culture: All the characteristics of your identity, including personality, executional style, and mind-set.

Some have estimated that the pharmaceutical industry overall spends about twice as much on marketing and promotion as it does on research and development. Regardless of how those two figures compare to each other, the fact that they are in the same ballpark gives one pause, and this is worth mulling over in various contexts. For example, when a drug company refuses to let a developing country have affordable access to a new AIDS drug it’s because – the company says – it needs the money from sales to fund research and development on other new AIDS drugs for the future. If R&D is a fraction of the company’s outgoings, and it spends a similar amount on promotion, then this moral and practical argument doesn’t hold water quite so well. The scale of this spend is fascinating in itself, when you put it in the context of what we all expect from evidence-based medicine, which is that people will simply use the best treatment for the patient. Because when you pull away from the industry’s carefully fostered belief that this marketing activity is all completely normal, and stop thinking of drugs as being a consumer product like clothes or cosmetics, you suddenly realise that medicines marketing only exists for one reason. In medicine, brand identities are irrelevant, and there’s a factual, objective answer to whether one drug is the most likely to improve a patient’s pain, suffering and longevity. Marketing, therefore, one might argue, exists for no reason other than to pervert evidence-based decision-making in medicine.

Angie was a border crosser, a wetback, a worker in the immigrant sweatshop they call this city. On days like this I understand her like a woman instead of a child. Everybody thought she was a whore. She wasn’t. She tried to step across the border of who she was and who she might be. They wouldn’t let her. She didn’t believe it herself so she stepped across into a whole other country.

A group of us were downtown on Bay Street. It was some twelve to fifteen of us with nothing to do. We had just been in a fight with some Kemp Road fellas. It really wasn’t anything to talk about, because we quickly ran them off Bay Street. Feeling pumped up about what we had just done and looking for more action, we started running in the middle of Bay Street, screaming and shouting ‘Rebellions!” and ‘Raiders for life!”, making a real nuisance of ourselves. About nine of us were arrested by the police and charged with public terror and disorderly behavior. So in fact, we were given our gang name by the police, and Milton Street became known as the Public Terrorist Rebellions. Galen ‘Ninja’ Nordelus former leader of the Public Terrorist Rebellions through Milton Street.

The postmodern left gets its particular brand of egalitarianism from the New Left of the 1960s. It was then that neo-Marxism and other radical movements transformed the radical politics of America into something entirely new. The focus shifted from economics to culture. Old Marxist categories of class conflict were picked up and transformed into struggles over racial and gender identity and sexual politics.

One’s email address serves as an identity online and speaks volumes about a person; it may be telling potential clients, partners or employers a whole lot about you: to be hired or fired. Unfortunately most send negative signals, indicating that: you are not a serious person - you are immature - Unprofessional, - Uncouth. etc. Take a look at your email address again today, get professional, be ethical, respectful, be admirable

It might seem odd that in cities teetering at the edge of the abyss young people still go to class—in this case an evening class on corporate identity and product branding—but that is the way of things, with cities as with life, for one moment we are pottering about our errands as usual and the next we are dying, and our eternally impending ending does not put a stop to our transient beginnings and middles until the instant when it does. Saeed

While some of our deepest wounds come from feeling abandoned by others, it is surprising to see how often we abandon ourselves through the way we view life. It’s natural to perceive through a lens of blame at the moment of emotional impact, but each stage of surrender offers us time and space to regroup and open our viewpoints for our highest evolutionary benefit. It’s okay to feel wronged by people or traumatized by circumstances. This reveals anger as a faithful guardian reminding us how overwhelmed we are by the outcomes at hand. While we will inevitably use each trauma as a catalyst for our deepest growth, such anger informs us when the highest importance is being attentive to our own experiences like a faithful companion. As waves of emotion begin to settle, we may ask ourselves, “Although I feel wronged, what am I going to do about it?” Will we allow experiences of disappointment or even cruelty to inspire our most courageous decisions and willingness to evolve? When viewing others as characters who have wronged us, a moment of personal abandonment occurs. Instead of remaining present to the sheer devastation we feel, a need to align with ego can occur through the blaming of others. While it seems nearly instinctive to see life as the comings and goings of how people treat us, when focused on cultivating our most Divine qualities, pain often confirms how quickly we are shifting from ego to soul. From the soul’s perspective, pain represents the initial steps out of the identity and reference points of an old reality as we make our way into a brand new paradigm of being. The more this process is attempted to be rushed, the more insufferable it becomes. To end the agony of personal abandonment, we enter the first stage of surrender by asking the following question: Am I seeing this moment in a way that helps or hurts me? From the standpoint of ego, life is a play of me versus you or us versus them. But from the soul’s perspective, characters are like instruments that help develop and uncover the melody of our highest vibration. Even when the friction of conflict seems to divide people, as souls we are working together to play out the exact roles to clear, activate, and awaken our true radiance. The more aligned in Source energy we become, the easier each moment of transformation tends to feel. This doesn’t mean we are immune to disappointment, heartbreak, or devastation. Instead, we are keenly aware of how often life is giving us the chance to grow and expand. A willingness to be stretched and re-created into a more refined form is a testament to the fiercely liberated nature of our soul. To the ego, the soul’s willingness to grow under the threat of any circumstance seems foolish, shortsighted, and insane. This is because the ego can only interpret that reality as worry, anticipation, and regret.

By three months old, 40 percent of infants watch screen media regularly; by two years, 90 percent do. By her third birthday, the average American child recognizes one hundred brand logos. The typical child is exposed to forty thousand screen ads per year. Children know the names of more branded characters than of real animals. By her tenth birthday, the average American child knows three hundred to four hundred brands. Research shows over and over that preschoolers will overwhelmingly think advertised products, branded products, are superior even when the actual contents are identical.

The temptation for a new generation, however, could be to see Baptist identity as a nuisance in the quest for converts. The effort to minimize an offensive "denominational brand name" will be counterproductive if we produce a generation of "anonymous Baptists," those whom we believe cannot handle the truth about Christ's design for His church. It will be tragic indeed if a future Broadman and Holman catalog includes a book titled, "Why I Am a Community Church (SBC) member." But it will be equally tragic if the volume is titled, "Why I Want to Be a Presbyterian, but the Bible Won't Let Me.

I presume that feeling ostracized and alienated from them, even within my own home growing up, encoded within me a deep sense of alienation. That’s why in any group dynamic my identity will always be defined as an outsider rather than from within. This is also the reason why stand-up comedy is the perfect career for me. Not just because I’m constantly scribbling notes inside my own mind to deal with the embarrassment I perpetually feel, but also because I’m always observing, always outside. It’s a perfectly natural dynamic for me to stand alone in front of thousands of people and tell ‘em how I feel.

Some have argued that capitalism promotes democracy, because of common norms of transparency, rule of law, and free competition—for markets, for ideas, for votes. In some idealized world, capitalism may enhance democracy, but in the history of the West, democracy has expanded by limiting the power of capitalists. When that project fails, dark forces are often unleashed. In the twentieth century, capitalism coexisted nicely with dictatorships, which conveniently create friendly business climates and repress independent worker organizations. Western capitalists have enriched and propped up third-world despots who crush local democracy. Hitler had a nice understanding with German corporations and bankers, who thrived until the unfortunate miscalculation of World War II. Communist China works hand in glove with its capitalist business partners to destroy free trade unions and to preserve the political monopoly of the Party. Vladimir Putin presides over a rigged brand of capitalism and governs in harmony with kleptocrats. When push comes to shove, the story that capitalism and democracy are natural complements is a myth. Corporations are happy to make a separate peace with dictators—and short of that, to narrow the domain of civic deliberation even in democracies. After Trump’s election, we saw corporations standing up for immigrants and saluting the happy rainbow of identity politics, but lining up to back Trump’s program of gutting taxes and regulation. Some individual executives belatedly broke with Trump over his racist comments, but not a single large company has resisted the broad right-wing assault on democracy that began long before Trump, and all have been happy with the dismantling of regulation. If democracy is revived, the movement will come from empowered citizens, not from corporations.

The Rebellions were the first gang in The Bahamas, to come up with a popular logo/brand in the wearing of Raiders clothing. However, other neighborhoods gave birth to their own gangs using popular sporting team images as their official colors and name. You had the Hoyas Bull Dogs out of Kemp Road; the Coconut Grove area took on the name Nike, which became their clothing of choice. Miami Street took on the name Hurricanes, and wore Miami Hurricanes clothing. However, when you look at it closely, because of the lack of involved fathers, a lot of us were simply lacking an image and a positive identity of ourselves.

When we think of discrimination, these are types of ugly, virulent prejudice that we think about. But John faced a much different kind of prejudice when he entered the job market as a new minted PhD in 1995. Although he applied to more than 150 academic jobs and had completed several field experiments, he was given only one interview. He later discovered that other nearly identical applicants received thirty interviews from just forty or so applications. The main difference between John and these other applicants was that John received his PhD from the University of Wyoming whereas they have received theirs from "brand-name" schools like Harvard and Princeton.

Because DID requires the presence of amnesia, DID patients are, by DSM-5 definition (American Psychiatric Association, 2013), unaware of some of their behavior in different states. Progress in treatment includes helping patients become more aware of, and in better control of, their behavior across all states. To those who have not had training in treating DID, this increased awareness may make it seem as if patients are creating new self-states, and “getting worse,” when in fact they are becoming aware of aspects of themselves for which they previously had limited or no awareness or control. Although some DID patients create new self-states in adulthood, clinicians strongly advise patients against so doing (Fine, 1989; ISSTD, 2011; Kluft, 1989).

They [anarchists and radical environmentalists] point out that the state and its philosophers, having retrospectively sold us a social contract we never saw nor signed, seem anyway to have reneged on their side of the bargain which was to protect our lives and liberties. The new institutionally guaranteed ‘freedoms’, to democracy, free speech, individual liberty, so dearly brought, constantly fail to live up to expectation. What does it mean to have political freedom when the parties on offer are ideologically identical clones? What kind of intellectual freedom is it that brands all those who dare to think differently dangerous extremists? What kind of individuality expects us all to conform within such narrow limits? What freedoms are even possible when the very air we breathe is poisoned and the food we eat contaminated with the so-called ‘by-products’ of progress? In such circumstances, it is surely not surprising that some might choose the dream of pre-contractual state of natural innocence to the increasingly nightmarish ‘reality’ of Locke’s post-contractual culture.

He went up to the counter and asked for his preferred brand at the same time that three other people asked for the same cigarettes, and the tobacconist slid them rapidly across the marble of the countertop toward the four hands holding out money - four identical packs, which the four hands picked up with identical gestures. Marcello noticed that he took the pack, squeezed it to see if it was fresh enough, and then ripped off the seal the same way the other three did. He even noticed that two of the three tucked the pack back inte a small inner pocket in their jackets, as he did. Finally, one of the three stopped just outside the tobacconist’s to light a cigarette with a silver lighter exactly like his own. These observations stirred a satisfied, almost voluptuous pleasure in him. Yes, he was the same as the others, the same as everyone. The same as the men who bought the same brand of cigarettes, with the same gestures, even the men who turned at the passage of a women dressed in red, himself among them, to eye the quiver of her solid buttocks under the thin material of the dress. Even if, as in this last gesture, the similarity was due more to willed imitation in his case than to any real personal inclination.

As I became older, I was given many masks to wear. I could be a laborer laying railroad tracks across the continent, with long hair in a queue to be pulled by pranksters; a gardener trimming the shrubs while secretly planting a bomb; a saboteur before the day of infamy at Pearl Harbor, signaling the Imperial Fleet; a kamikaze pilot donning his headband somberly, screaming 'Banzai' on my way to my death; a peasant with a broad-brimmed straw hat in a rice paddy on the other side of the world, stooped over to toil in the water; an obedient servant in the parlor, a houseboy too dignified for my own good; a washerman in the basement laundry, removing stains using an ancient secret; a tyrant intent on imposing my despotism on the democratic world, opposed by the free and the brave; a party cadre alongside many others, all of us clad in coordinated Mao jackets; a sniper camouflaged in the trees of the jungle, training my gunsights on G.I. Joe; a child running with a body burning from napalm, captured in an unforgettable photo; an enemy shot in the head or slaughtered by the villageful; one of the grooms in a mass wedding of couples, having met my mate the day before through our cult leader; an orphan in the last airlift out of a collapsed capital, ready to be adopted into the good life; a black belt martial artist breaking cinderblocks with his head, in an advertisement for Ginsu brand knives with the slogan 'but wait--there's more' as the commercial segued to show another free gift; a chef serving up dog stew, a trick on the unsuspecting diner; a bad driver swerving into the next lane, exactly as could be expected; a horny exchange student here for a year, eager to date the blonde cheerleader; a tourist visiting, clicking away with his camera, posing my family in front of the monuments and statues; a ping pong champion, wearing white tube socks pulled up too high and batting the ball with a wicked spin; a violin prodigy impressing the audience at Carnegie Hall, before taking a polite bow; a teen computer scientist, ready to make millions on an initial public offering before the company stock crashes; a gangster in sunglasses and a tight suit, embroiled in a turf war with the Sicilian mob; an urban greengrocer selling lunch by the pound, rudely returning change over the counter to the black patrons; a businessman with a briefcase of cash bribing a congressman, a corrupting influence on the electoral process; a salaryman on my way to work, crammed into the commuter train and loyal to the company; a shady doctor, trained in a foreign tradition with anatomical diagrams of the human body mapping the flow of life energy through a multitude of colored points; a calculus graduate student with thick glasses and a bad haircut, serving as a teaching assistant with an incomprehensible accent, scribbling on the chalkboard; an automobile enthusiast who customizes an imported car with a supercharged engine and Japanese decals in the rear window, cruising the boulevard looking for a drag race; a illegal alien crowded into the cargo hold of a smuggler's ship, defying death only to crowd into a New York City tenement and work as a slave in a sweatshop. My mother and my girl cousins were Madame Butterfly from the mail order bride catalog, dying in their service to the masculinity of the West, and the dragon lady in a kimono, taking vengeance for her sisters. They became the television newscaster, look-alikes with their flawlessly permed hair. Through these indelible images, I grew up. But when I looked in the mirror, I could not believe my own reflection because it was not like what I saw around me. Over the years, the world opened up. It has become a dizzying kaleidoscope of cultural fragments, arranged and rearranged without plan or order.

The true rightist is not a man who wants to go back to this or that institution for the sake of a return; he wants first to find out what is eternally true, eternally valid, and then either to restore or reinstall it, regardless of whether it seems obsolete, whether it is ancient, contemporary, or even without precedent, brand new, “ultramodern.” Old truths can be rediscovered, entirely new ones found. The Man of the Right does not have a time-bound, but a sovereign mind[...] The right stands for liberty, a free, unprejudiced form of thinking, a readiness to preserve traditional values (provided they are true values), a balanced view of the nature of man, seeing in him neither beast nor angel, insisting also on the uniqueness of human beings who cannot be transformed into or treated as mere numbers or ciphers; but the left is the advocate of the opposite principles. It is the enemy of diversity and the fanatical promoter of identity. Uniformity is stressed in all leftist utopias, a paradise in which everybody should be the “same,” where envy is dead, where the “enemy” either no longer exists, lives outside the gates, or is utterly humiliated. Leftism loathes differences, deviation, stratifications. Any hierarchy it accepts is only “functional.

Patients tend to assume that their generic drugs are identical to brand-name drugs, in part because they imagine a simple and amicable process: as a patent expires, the brand-name company turns over its recipe, and a generic company makes the same drug, but at a fraction of the cost, since it no longer has to invest in research or marketing. But in fact, generic drug companies fight a legal, scientific, and regulatory battle, often in the dark, from the moment they set out to develop a generic. Mostly, their drugs come to market not with help from brand-name drug companies, but in spite of their efforts to stop them. Brand companies often resort to “shenanigans” and “gaming tactics” to delay generic competition, as the exasperated FDA commissioner Scott Gottlieb put it. They will erect a fortress of patents around their drugs, sometimes patenting each manufacturing step—even the time-release mechanism, if there is one. They may make small alterations to their drugs and declare them new, to add years to their patents, a move known as “evergreening.” Rather than sell samples of their drugs, which generic makers need in order to study and reverse-engineer them, brand-name companies will withhold samples, which in 2018 led the FDA to begin publicly shaming the companies accused of such practices by posting their names on its website.

If you act nice, you’re nice. That’s the whole equation. Nobody cares why you say thank you. Nobody is supposed to care; weirdly, this is something we’re never supposed to question. It’s impractical to incessantly interrogate the veracity of every stranger who seems like a blandly nice citizen. It’s rude. Until proven otherwise, we just accept goodness at face value. But this is not how it works with badness. If someone wants to be perceived as a bad person, it’s immediately assumed to have a wider ulterior purpose. Decency is its own reward, but purposeful depravity requires an upside. Moreover, the authenticity of every self-constructed villain is always up for debate, particularly when their specific brand of villainy represents the bedrock of their identity; since we assume normal people would always prefer to be seen as good, those who seem proud of their badness are immediately suspect. They come across as contrived, and that bothers people more than whatever wickedness they assert. It’s a circular construction that sustains the intended reality: We question the sincerity of the man who wants to be evil, because the man who desires evil is almost certainly a liar (which validates his claim, because liars are evil). So perhaps badness is a little like goodness, at least in this one respect. Wanting it is enough to make it real.

Capitalism needs an enemy. If a real one doesn’t exist, it simply creates one … “Marxism.” Since there is no political and economic Marxism in America, the American right have invented cultural Marxism to perform the role of ultimate “other”, the thing to be hated, feared and resisted. What they call cultural Marxism is in fact what sane people call liberal cultural capitalism, i.e. the culture associated with liberal capitalists rather than conservative capitalists. Of course, in the demented minds of the far right, liberalism is Marxism, which is why Barack Obama was routinely branded a Marxist by the far right, despite never espousing a Marxist sentiment in his entire life. Liberal views, multiculturalism, and political correctness are not Marxist. They are liberal. Why would anyone call them Marxist except to demonize them? No honest person would ever refer to them as anything other than liberal, but since when have the American far right ever been honest? Their game is always the same: to generate maximum hatred of anything that is not conservative, libertarian, Confederate, racist, white Supremacist, and Nazi. Marxism is quintessentially about class struggle, about the workers versus the owners, and the aim of producing a classless society where the people are fully in charge of their own lives, and are never the slaves of the masters. Liberalism, by contrast, does not focus on class struggle but on values, identities and “rights”, especially of minorities. Right wingers have confused liberal capitalism with Marxism. Of course, they have done this deliberately to demonize liberal capitalism in order to convert all capitalists to conservative capitalism. They only want to see conservative (right wing) capitalism, or libertarian (far right) capitalism. Everything else is to be routinely denounced as “Marxist.” It’s just the good old McCarthyite tactic – tried and tested over the decades – that right wingers love so much.

Cultivating loyalty is a tricky business. It requires maintaining a rigorous level of consistency while constantly adding newness and a little surprise—freshening the guest experience without changing its core identity.” Lifetime Network Value Concerns about brand fickleness in the new generation of customers can be troubling partly because the idea of lifetime customer value has been such a cornerstone of business for so long. But while you’re fretting over the occasional straying of a customer due to how easy it is to switch brands today, don’t overlook a more important positive change in today’s landscape: the extent to which social media and Internet reviews have amplified the reach of customers’ word-of-mouth. Never before have customers enjoyed such powerful platforms to share and broadcast their opinions of products and services. This is true today of every generation—even some Silent Generation customers share on Facebook and post reviews on TripAdvisor and Amazon. But millennials, thanks to their lifetime of technology use and their growing buying power, perhaps make the best, most active spokespeople a company can have. Boston Consulting Group, with grand understatement, says that “the vast majority” of millennials report socially sharing and promoting their brand preferences. Millennials are talking about your business when they’re considering making a purchase, awaiting assistance, trying something on, paying for it and when they get home. If, for example, you own a restaurant, the value of a single guest today goes further than the amount of the check. The added value comes from a process that Chef O’Connell calls competitive dining, the phenomenon of guests “comparing and rating dishes, photographing everything they eat, and tweeting and emailing the details of all their dining adventures.” It’s easy to underestimate the commercial power that today’s younger customers have, particularly when the network value of these buyers doesn’t immediately translate into sales. Be careful not to sell their potential short and let that assumption drive you headlong into a self-fulfilling prophecy. Remember that younger customers are experimenting right now as they begin to form preferences they may keep for a lifetime. And whether their proverbial Winstons will taste good to them in the future depends on what they taste like presently.

Imagine you are Emma Faye Stewart, a thirty-year-old, single African American mother of two who was arrested as part of a drug sweep in Hearne, Texas.1 All but one of the people arrested were African American. You are innocent. After a week in jail, you have no one to care for your two small children and are eager to get home. Your court-appointed attorney urges you to plead guilty to a drug distribution charge, saying the prosecutor has offered probation. You refuse, steadfastly proclaiming your innocence. Finally, after almost a month in jail, you decide to plead guilty so you can return home to your children. Unwilling to risk a trial and years of imprisonment, you are sentenced to ten years probation and ordered to pay $1,000 in fines, as well as court and probation costs. You are also now branded a drug felon. You are no longer eligible for food stamps; you may be discriminated against in employment; you cannot vote for at least twelve years; and you are about to be evicted from public housing. Once homeless, your children will be taken from you and put in foster care. A judge eventually dismisses all cases against the defendants who did not plead guilty. At trial, the judge finds that the entire sweep was based on the testimony of a single informant who lied to the prosecution. You, however, are still a drug felon, homeless, and desperate to regain custody of your children. Now place yourself in the shoes of Clifford Runoalds, another African American victim of the Hearne drug bust.2 You returned home to Bryan, Texas, to attend the funeral of your eighteen-month-old daughter. Before the funeral services begin, the police show up and handcuff you. You beg the officers to let you take one last look at your daughter before she is buried. The police refuse. You are told by prosecutors that you are needed to testify against one of the defendants in a recent drug bust. You deny witnessing any drug transaction; you don’t know what they are talking about. Because of your refusal to cooperate, you are indicted on felony charges. After a month of being held in jail, the charges against you are dropped. You are technically free, but as a result of your arrest and period of incarceration, you lose your job, your apartment, your furniture, and your car. Not to mention the chance to say good-bye to your baby girl. This is the War on Drugs. The brutal stories described above are not isolated incidents, nor are the racial identities of Emma Faye Stewart and Clifford Runoalds random or accidental. In every state across our nation, African Americans—particularly in the poorest neighborhoods—are subjected to tactics and practices that would result in public outrage and scandal if committed in middle-class white neighborhoods.

When you have an honest heart, you do not get engaged nor get involved with any smear campaigns nor black propaganda! When you have an honest heart, you do not malign nor take advantage of generous people who helped and trusted you! When you have an honest heart, you do not shit on people whom you used and abused for three years! Do not fall into a political naïvety and become a victim or a doormat nor have your generosity and honest heart be used and abused by unscrupulous political movers, abusive, aggressive political harridans who scam gullible generous hearts by asking donations, funds, services, foods, urgent favours, and after using you and abusing your generosity, trust, and kindness; whereby these unscrupulous and deceptive political movers, abusive, aggressive political harridans intentionally and maliciously create forged screenshots of evidence convincing their audience or political groups that you are a mentally ill person, a brain-damaged person as they even brand you as "Sisang Baliw," or crazy Sisa, a threat, a risk, a danger, they maliciously and destructively red-tag your friends as communists, and they resort to calumny, libel and slander against you, to shame you, defame you, discredit you, blame you, hurt you, make you suffer for having known the truth of their deceptive global Operandi, and for something you didn’t do through their mob lynching, calumny, polemics mongering, forgery, and cyberbullying efforts. Their character assassination through libel and slander aims to ruin your integrity, persona, trustworthiness, and credibility with their destructive fabricated calumny, lies, identity theft, forged screenshots of polemics mongering, and framing up. Amidst all their forgery, fraud, libel and slander they committed: you have a right to defy and stop their habitual abuse without breaking the law and fight for your rights against any forms of aggression, public lynching, bullies, threats, blackmail, and their repetitive maltreatment or abuse, identity theft, forgery, deceptions fraud, scams, cyber libel, libel, and slander. When you defend human rights, you fight against corruption and injustice, help end impunity: be sure that you are not part of any misinformation, disinformation, smear campaigns and black propaganda. Do not serve, finance, or cater directly or indirectly for those dirty politicians. Those who are engaged in abusively dishonest ways do not serve to justify their end. Deceiving and scamming other people shall always be your lifetime self-inflicted karmic loss. Be a law-abiding citizen. Be respectful. Be honest. Be factual. Be truthful. You can be an effective human rights defender when you have clean and pure intentions, lawful and morally upright, and have an honest heart." ~ Angelica Hopes, an excerpt from Calunniatopia Book 1, Stronzata Trilogy Genre: inspirational, political, literary novel © 2021 Ana Angelica Abaya van Doorn

Furthermore, it is not the people or the citizens who decide on what to vote, on which political program, at what time, and so on. It is the oligarchs and the oligarchic system that decide on this and that submit their choice to the vote of the electorate (in certain very specific cases). One could legitimately wonder, for instance, why there are not more referendums, and in particular referendums of popular initiative, in “democracy.” Cornelius Castoriadis perfectly described this state of affairs when he wrote: “The election is rigged, not because the ballot boxes are being stuffed, but because the options are determined in advance. They are told, ‘vote for or against the Maastricht Treaty,’ for example. But who made the Maastricht Treaty? It isn’t us.” It would thus be naive to believe that elections reflect public opinion or even the preferences of the electorate. For these oligarchic principles dominate our societies to such an extent that the nature of the choice is decided in advance. In the case of elections, it is the powerful media apparatus—financed in the United States by private interests, big business, and the bureaucratic machinery of party politics—that presents to the electorate the choices to be made, the viable candidates, the major themes to be debated, the range of possible positions, the questions to be raised and pondered, the statistical tendencies of “public opinion,” the viewpoint of experts, and the positions taken by the most prominent politicians. What we call political debate and public space (which is properly speaking a space of publicity) are formatted to such an extent that we are encouraged to make binary choices without ever asking ourselves genuine questions: we must be either for or against a particular political star, a specific publicity campaign, such or such “societal problem.” “One of the many reasons why it is laughable to speak of ‘democracy’ in Western societies today,” asserts Castoriadis, “is because the ‘public’ sphere is in fact private—be it in France, the United States, or England.”The market of ideas is saturated, and the political consumer is asked to passively choose a product that is already on the shelves. This is despite the fact that the contents of the products are often more or less identical, conjuring up in many ways the difference that exists between a brand-name product on the right, with the shiny packaging of the tried-and-true, and a generic product on the left, that aspires to be more amenable to the people. “Free elections do not necessarily express ‘the will of the people,’ ” Erich Fromm judiciously wrote. “If a highly advertised brand of toothpaste is used by the majority of the people because of some fantastic claims it makes in its propaganda, nobody with any sense would say that people have ‘made a decision’ in favor of the toothpaste. All that could be claimed is that the propaganda was sufficiently effective to coax millions of people into believing its claims.

Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform).

Cool Merchandise You Can Get from a Scary House Manufacturer Watching your employees working as team for your business is always a very satisfying feeling. If you are horror house owner, you can watch your employees working together and feel the same satisfaction. There is always a true relationship between employee and employer. Dress code plays a great role in binding your employees together and with your business as well. You can ask your scary house manufacturer to provide you some personalized merchandise that your employees will relish to have. Most of the horror house merchandises are personalized therefore you have option to design it of your own. To encourage your employees, you can seek their suggestion for designing of the logo, style or design for various merchandises. Merchandise You Can Get for Your Horror House There are few items which each of your employees will surely like and we are including only those merchandises in this list, Employee’s Identity cards – When you have setup a business, all your employee should look like working in a group and not like individuals. You can ask for employee’s identity card from your scary house manufacturer and hold your employee as a team. T-Shits with company logo – Design your company logo. If possible take inputs of employees in designing and creating logo. Print it on a plain t-shirt and it becomes a brand identity of your company. There are some other cool things that not only show the brand identity of scary house manufacturer but are very helpful for their horror house operations. These include Tyvek Tickets, Queue Manager, personalized display stands, etc. horrorhouse.in

The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.

The critics cite malpractice suits as evidence that DID treatment is harmful (e.g., McHugh, 2013). There have been malpractice suits for treatments of most major psychiatric and medical disorders. If a plaintiff wins in a lawsuit against a clinician for malpractice, it does not follow that the established treatment model itself is at fault. Rather, the judgment is that the treatment fell below the standard of care. All treatments, including those for DID, should be consistent with the current standard of care. It is illogical to conclude that because a few therapists have failed to do this for individual DID patients, all DID treatment is harmful.

Split is doing well at the box office around the world, but it misrepresents people with dissociative identity disorder (DID; previously called multiple personality disorder). The trailer is particularly gripping, luring in audiences by depicting a man with DID kidnapping and preparing to torture three teenage girls. Kevin (played by James McAvoy) juggles 24 personalities that are based on stereotypes: a cutesy 9-year-old infatuated with Kanye West, a flamboyant designer, and the “Beast,” a superhuman monster who sees the girls as “sacred food.” Kevin falsely represents people with DID through exaggerated symptoms, extreme violence, and unrealistic physical characteristics. The senior author, an expert in DID, has not seen any DID patient who is this violent in 25 years of clinical practice. Kevin’s ghastly personalities are so over-the-top that terrifying scenes are making audiences laugh.

I mention this to show that a corporation’s brand identity is dependent on dozens of factors beyond the control and experience of graphic designers. In truth, it is beyond the control of the advertising and PR wonks who talk the brand talk. There is an important role for designers in the creation of honest, functional, and clear depiction of any venture’s public-facing image, but when that becomes confused with the creation of what the brand gurus call brand values, problems ensue.

Americans need no strong sense of personal identity premised upon personal values or shared experiences. Many of us gladly traded in a moral and ethical characterization of self for an identity provided by our jobs and brand name consumer goods. We describe ourselves to new acquaintances by stating our vocations. We all know the class ranking system associated with our respective occupations. Whatever trendy neighborhood development we reside in establishes our social class. We are what we drive to work, what we do for a living, what exclusive clubs we belong as members, what teams we root for, and what artists we follow. Instead of working to develop a mature inward state of consciousness and expand their knowledge of the world, many Americans including me suffer from a juvenile tendency to define ourselves based upon our embodied social status. Americans promote their status by touting their jobs, the housing developments that we live in, and the designer clothes and sportswear that we clad ourselves.

Traditional rock music favors a working-class body with callused hands and a whisky-rough voice, and by denying this particular brand of physicality the body of electronic music was easily heard as lazy, weak, undisciplined, and effete. The criticism in the 1980s and 1990s that electronic musicians were fake or talentless, then, is a response to a perceived threat against a specific bodily identity as encoded in sound—an identity within a narrow range of class, gender, sexual orientation, and race. As

I can't speak to whether vegetarianism is healthy. But as Alcott realized, it offers something that other diets cannot: an identity. Once can be a vegetarian, while most other diets are something one can do. He recognized that a diet wasn't merely how one ate, but how one lived.

It is my contention that Israel’s worst enemies, those who hurt her the most, are by far the ‘unJews’ -these are Jewish men and women known for their inferiority complex who crave for the world’s approval and who express loudly and sometimes violently their contempt against Israel and the Jewish identity. The reasons for this pathological behavior are complex. Their behavior seems to be driven by self-hatred and possibly has more to do with their rejection of God and traditional Judaism than their ‘passionate quest for justice’ and the support of the Palestinian cause. It is important to note that not all Arabs agree with the Muslim contention that Israel has no right to exist. Many Arabs are Christians, and most certainly do not accept the Islamists’ point of view. Many of the people incorrectly branded as Arabs, are actually Druze and Kurds, and most would also disagree with the anti-Israel stand held by the majority of the Muslim factions of the world. Furthermore, some Israeli-Arabs, even Muslims by faith, see themselves as regular Israeli citizens, and do not identify with the Palestinian people or their cause.

They want to eliminate our ethnic identity so that we’re left with only our religious identity. That way they can claim the homeland we’ve lived in for nine centuries. Once we’re branded ‘Muslims,’ it will be easier to kick us out of Europe.

There were generous men in the world, and there were men who went through the motions of kindness, because that was one of the last socially acceptable outlets for their condescending brand of chivalry.

Indeed, the protesters who believed they were seeing the company’s relationship with Trump in political terms were actually seeing this in conventional brand terms and zooming in on the disconnect. Uber’s customer base is strongly young, urban, and progressive, and therefore out of sync with the Trump base. Brand-conscious millennials saw this as beyond policy dickering and as part of an epic identity clash. The Trump White House stood less for government and the push-pull of competing interests and developing policies, and more, in a brand-savvy world, as a fixed and unpopular cultural symbol.

This is a society in which you are who you think you are. Nobody gives you your identity here, you have to reinvent yourself every day." He is right, I suspect, but I can't figure out how this is done. You just say what you are and everyone believes you? That seems like a confidence trick to me, and not one I think I can pull off. Still, somehow, invent myself I must. But how do I choose from identity options available all around me? I feel, once again, as I did when facing those ten brands of toothpaste - faint from excess, paralysed by choice.

Branding refers to helping an offering establish a visual identity and familiarity in the eyes of customers.

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