Brand Design Quotes

Don’t overact the story of your name. Overact the story of your work.

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.

Approaches to differentiating can take many forms: design or brand image, technology, features, customer service, dealer network, or other dimensions.

Design that mimics the sensual continuity of nature's subtle connections of color, light and texture invite the viewer's receptivity.

Society is collapsing, and people are starting to recognize that the reason they feel like they’re mentally ill is that they’re living in a system that’s not designed to suit the human spirit.

If I could be anything in this world I would be rare. So rare that the people I loved never forgot me or ever found anything to compare me to. I was never a type, but the only type--the person you couldn't throw away because you would never be able to describe the mystery of something that didn't fit this world.

Design is the silent ambassador of your brand.

A good survey design is very important for the success of your project. Make sure that you include a mix of open-ended as well as closed questions in it.

A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)

Understand your purpose and the belief-energy. Belief energy is the core of leadership and success. Design your belief energy for higher purpose and values. Belief energy can inspire and motivate you and others. Articulate, communicate and radiate your positive belief energy.

Design is the ultimate influencer.

set off a marketing frenzy, during which the heroine’s name was bestowed upon a hat, several shoe designs, candy, toothpaste, soap, a brand of sausage, and even a town in Florida.

There is only one you on the globe today. You have been built to inspire and designed to dazzle. Live your uniqueness!

A logoless company is a faceless man

The true ENTREPRENEUR is a risk taker, not an excuse maker.

Rape humor is designed to remind women that they are still not quite equal. Just as their bodies and reproductive freedom are open to legislation and public discourse, so are their other issues. When women respond negatively to misogynistic or rape humor, they are “sensitive” and branded as “feminist,” a word that has, as of late, become a catchall term for “woman who does not tolerate bullshit.

You don’t win an Olympic gold medal with a few weeks of intensive training,” says (Seth) Godin. “There’s no such thing as an overnight opera sensation. Great law firms or design companies don’t spring up overnight…every great company, every great brand, and every great career has been built in exactly the same way: bit by bit, step by step, little by little.” There is no magic solution to success.

Find a bigger enemy than just a rival brand. It can be bad design. It can be time. It can be pollution. It can be ugliness. It can be bad service. It can be landfill. It can be complexity. But pick your enemy well. It will drive you forward.

Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign.

A successful design may meet the goals set in your design brief, but a truly enviable iconic design will also be simple, relevant, enduring, distinctive, memorable, and adaptable.

Basic geometric shapes communicate universal qualities common to all cultures. Practical design integrates them appropriately.

Whether it’s fair or not, we often do judge books by their covers.

Building a lasting brand takes work. No Brand is cast in Concrete. As you grow, you may need to rebrand repeatedly.

Attention is your brand’s most valuable asset. In a world where people’s attention is in short supply, with so many distractions per second, your brand must be a disruptor.

Strip your website down to the basics and do a few things really well.

There comes a point when you realize that these things, these brands, aren't "enough." Having more or better or best doesn't provide you with a lasting sense of having more or being better or being best. It's a rather fleeting experience, this romantic attachment to brands, and I find that if I'm not careful, the search for having more or better or best is a precarious journey into the infinite. When you depend on finite objects-or brands-to provide you with a long-term sense of self or love or pride or achievement, you start yourself out on a path with no end. No object, no product, and no brand can provide you with ultimate, infinite satisfaction.

Alas, sometimes clever people are too clever for our good. Some well-meaning plumbing designers have decided that consistency should be ignored in favor of their own, private brand of psychology.

The path of destiny pulls you forward. It exhumes you from a state of being and propels you towards the juncture you were created for. A new frontier that you are forced to tread with a cross on your back, heavy as a boulder. When you fall to your knees at the hands of your betrayer, you can only hope to find the one sent to carry you burden- shoulder the journey towards your final punishment. Sometimes duplicity and treason are markers of the ememy, and sometimes, the failed intention of a masterful ally. But, nevertheless, as they burden you with a vexing brand of love, they become nothing more than the kisdd of Judas, pressing a crown of thorns into your flesh. Seemingly with out reason- vastly disappointing, Although I am submerged in violent water, I will rise above. My enemies, my friends, are incapable of derailing me from destiny’s design. So, I press forward-move-rely on the hope of the future- create the possible out of the impossible as I weave into life’s grand tapestry. I believe in the things that wait for me- my enemies, my friends- most of all love. It is the finish line I hunger for, the promise of love in all of its glory. I can endure all things in the hold name of love. And I will.

The path of destiny pulls you forward. It exhumes you from a state of being and propels you towards the juncture you were created for. A new frontier that you are forced to tread with a cross on your back, heavy as a boulder. When you fall to your knees at the hands of your betrayer, you can only hope to find the one sent to carry you burden- shoulder the journey towards your final punishment. Sometimes duplicity and treason are markers of the enemy and sometimes, the failed intention of a masterful ally. But, nevertheless, as they burden you with a vexing brand of love, they become nothing more than the kiss of Judas, pressing a crown of thorns into your flesh. Seemingly without reason— vastly disappointing. Although I am submerged in violent water, I will rise above. My enemies, my friends, are incapable of derailing me from destiny’s design. So, I press forward-move-rely on the hope of the future- create the possible out of the impossible as I weave into life’s grand tapestry. I believe in the things that wait for me- my enemies, my friends- most of all love. It is the finish line I hunger for, the promise of love in all of its glory. I can endure all things in the hold name of love. And I will.

I wonder, for example, if the twins’ piano training had given them the Tomaini brand of dexterity with hand jobs? Could a non-musician learn it? Could I? Children stumble through these most critical acts with no real help from the elders who are so anxious to teach them everything else. We were given rules and taboos for the toilet, the sneeze, the eating of an artichoke. Papa taught us all a particular brush stroke for cleaning our teeth, a special angle for the pen in our hand, the exact words for greeting elders, with fine-tuned distinctions for male, female, show folk, customers, or tradesmen. The twins and Arty were taught to design an act, whether it lasted three minutes or thirty, to tease, coax, and startle a crowd, to build to crescendo and then disappear in the instant of climax. From what I have come to understand of life, this show skill, this talk-’em, sock-’em, knock-’em-flat information, is as close as we got to that ultimate mystery. I throw death aside. Death is not mysterious. We all understand death far too well and spend chunks of life resisting, ignoring, or explaining away that knowledge. But this real mystery I have never touched, never scratched. I’ve seen the tigers with their jaws wide, their fangs buried in each other’s throats, and their shadowed hides sizzling, tip to tip. I’ve seen the young norms tangled and gasping in the shadows between booths. I suspect that, even if I had begun as a norm, the saw-toothed yearning that whirls in me would bend me and spin me colorless, shrink me, scorch every hair from my body, and all invisibly so only my red eyes would blink out glimpses of the furnace thing inside. In fact, I smell the stench of longing so clearly in the streets that I’m surprised there are not hundreds exactly like me on every corner.

By weaponizing the discourse of human rights to justify the use of force against governments that resisted the Washington consensus, this group of well-connected liberals was able to stir support where the neocons could not. Their brand of interventionism appealed directly to the sensibility of the Democratic Party's metropolitan base, large swaths of academia, the foundation-funded human rights NGO complex, and the New York Times editorial board. The xhibition of atrocities allegedly committed by adversarial governments, either by Western-funded civil society groups, major human rights organizations or the mainstream press, was the military humanists' stock in trade, enabling them to mask imperial designs behind a patina of "genocide prevention." With this neat tactic, they effectively neutralized progressive antiwar elements and tarred those who dared to protest their wars as dictator apologists.

It seems likely that the biggest progress in the next 50 years may come not from improvements in technology but in psychology and design thinking. Put simply, it’s easy to achieve massive improvements in perception at a fraction of the cost of equivalent improvements in reality.

Fate is just a made-up word used to give us hope or absolution. We find hope when we believe bad things happen to us for a reason. We find absolution when we feel as though the wrongs of our past were just fate's twisted design to bring us to our present, and all of it was out of our hands. Of

Paper: Some inexpensive plain bond paper A pad of Strathmore Drawing Paper, 80 lb., 11" × 14" Pencils: A #2 ordinary yellow writing pencil with an eraser at the top A #4 drawing pencil—Faber-Castell, Prismacolor Turquoise, or other brand Marking pens: Sharpie (or other brand) fine point non-permanent black A second marker, fine point permanent black Graphite stick: #4 General’s is a good brand, or other brand Pencil sharpener: A small handheld sharpener is fine Erasers: A Pink Pearl eraser A Staedtler Mars white plastic eraser A kneaded eraser—Lyra, Design, or other brand Masking tape: 3M Scotch Low Tack Artist Tape Clips: Two 1-inch-wide black clips Drawing board: A firm surface large enough to hold your 11" × 14" drawing paper—about 15" × 18" is a good size. This can be improvised from a kitchen cutting board, a piece of foam board, a piece of Masonite, or thick cardboard. Picture plane: This too can be improvised using an 8" × 10" piece of glass (you will need to tape the edges), or an 8" × 10" piece of clear plastic, about 1⁄16" thick. Viewfinders: You will make these from black paper—“construction” paper is a good thickness, or you could use thin black cardboard. You will find instructions for making the viewfinders here A small mirror: About 5" × 7" that can be taped to a wall, or any available wall mirror.

I am not anti-technology. After all, there are forms of technology—from tools that let us observe the natural world to decentralized, noncommercial social networks—that might situate us more fully in the present. Rather, I am opposed to the way that corporate platforms buy and sell our attention, as well as to designs and uses of technology that enshrine a narrow definition of productivity and ignore the local, the carnal, and the poetic. I am concerned about the effects of current social media on expression—including the right not to express oneself—and its deliberately addictive features. But the villain here is not necessarily the Internet, or even the idea of social media; it is the invasive logic of commercial social media and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction. It is furthermore the cult of individuality and personal branding that grow out of such platforms and affect the way we think about our offline selves and the places where we actually live.

. . . I realized with a growing and startling sense of clarity that the seminary was educating and training me for a world that no longer existed. Moreover, the posture of this particular brand of Christianity toward the surrounding culture was one of enormous suspicion and at times hostility. It seemed that part of this evolving designation involved a posture of entrenchment and argument toward culture. But I loved culture. I loved the freedom to engage with people for the purpose of friendship and dialogue, not simply evangelism.

The out-dated imagery of sitting over a dusty typewriter staring at blank pages for years is a fallacy and probably designed to keep you from living up to your fullest potential.

Mind-mapping

This is the problem with branding: it has become more important than the thing it purports to brand.

great brands always balance identity, integrity, and efficiency.

Great design is no longer an advantage, it's a prerequisite. Brands: get sharp or get cut out.

Design is a human ritual of understanding.

Your style guide is your most loyal brand protector.

In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.

So, you don’t have money to invest in your brand? You do have money for damage control, right? Here’s the thing: anyone can make your brand inferior in your absence.

People change, and so do their aspirations, and so should brands.

Typically, a game character stays the same age and of the series---think Mario or Lara Croft. The reasons for this are simple: branding, and it is much less work.

all the big designer brands that go to extreme lengths to hide the fact they manufacture in China: your Pradas and Guccis and Louis Vuittons.

One of the key ingredients to creating a lasting brand is the ability to adapt and adjust despite adverse conditions while still staying relevant.

Design is the silent ambassador of your brand.”-Paul Rand 6/3/17

You can always earn another dollar, but you’ll never earn another minute.

Psychological studies show that specific gaming designs such as badges, leaderboards and performance graphs can be powerful tools to maximise customer participation and brand loyalty.

But the first book has very little in common with the other two; and the other two are from the same author so OF COURSE they should be identical. That’s not cliché at all, it’s branding!

What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?

We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the digestive tract, unassimilated, their function merely to flash signals along the way.

Brand legend and American Institute of Graphic Arts (AIGA) medalist Walter Landor puts it this way on the AIGA website: “Products are made in the factory, but brands are created in the mind.

Rory’s Rules of Alchemy The opposite of a good idea can also be a good idea. Don’t design for average. It doesn’t pay to be logical if everyone else is being logical. The nature of our attention affects the nature of our experience. A flower is simply a weed with an advertising budget. The problem with logic is that it kills off magic. A good guess which stands up to observation is still science. So is a lucky accident. Test counterintuitive things only because no one else will. Solving problems using rationality is like playing golf with only one club. Dare to be trivial. If there were a logical answer, we would have found it.

What?” Damon shouted from inside the room. We all stopped, looking at each other. “It’s a boy?” he blurted out. “Are you sure?” We leaned in, and I folded my lips between my teeth to contain the laughter. A baby cried, there was some shuffling, and then we heard Damon’s playful little growl. “Ugh, what am I going to do with you?” “Damon!” Winter growled. “I’m going to kill you. You better love him. You do, right?” There was a pause, and I met Alex’s wide eyes with my own. Drama… Damon and I ran the construction business together now, him building and me designing, so I’d gotten used to his…brand of humor. Finally, he answered. “Y–yeah,” he stuttered, not sounding convincing. “Yeah, of course, baby. But like, are you sure there aren’t any more in there or something?” “Damon!” Will collapsed against the wall, shaking with laughter, and I shook my head, reaching over and taking the squirming Ivar out of Rika’s arms.

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds. Then I met designers. And instantly fell in love. Let me tell you why. Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often. I’m bringing this up because it’s time to bridge the gap between design and business.

Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

take. Her designs would be more refined than Vera’s, because she did not intend to satisfy popular taste and create a brand, but to create for pleasure. The possibility of earning a living never occurred to her. She wasn’t interested in scarves for ten dollars, or sheets

Mr. Wonderful was probably taking his sweet time, right?” “No, it was actually my fault this morning. I was busy with…paperwork.” “Oh. Well, that’s alright. Don’t worry about it. What kind of paperwork?” He smiled. “Nothing important.” Mr. Kadam held the door for me, and we walked out into an empty hallway. I was just starting to relax at the elevator doors when I heard a hotel room door close. Ren walked down the hall toward us. He’d purchased new clothes. Of course, he looked wonderful. I took a step back from the elevator and tried to avoid eye contact. Ren wore a brand new pair of dark-indigo, purposely faded, urban-destruction designer jeans. His shirt was long-sleeved, buttoned-down, crisp, oxford-style and was obviously of high quality. It was blue with thin white stripes that matched is eyes perfectly. He’d rolled up the sleeves and left his shirt untucked and open at the collar. It was also an athletic cut, so it fit tightly to his muscular torso, which made me suck in an involuntary breath in appreciation of his male splendor. He looks like a runway model. How in the world am I going to be able to reject that? The world is so unfair. Seriously, it’s like turning Brad Pitt down for a date. The girl who could actually do it should win an award for idiot of the century. I again quickly ran through my list of reasons for not being with Ren and said a few “He’s not for me’s.” The good thing about seeing his mouthwatering self and watching him walk around like a regular person was that it tightened my resolve. Yes. It would be hard because he was so unbelievably gorgeous, but it was now even more obvious to me that we didn’t belong together. As he joined us at the elevator, I shook my head and muttered under my breath, “Figures. The guy is a tiger for three hundred and fifty years and emerges from his curse with expensive taste and keen fashion sense too. Incredible!” Mr. Kadam asked, “What was that, Miss Kelsey?” “Nothing.” Ren raised an eyebrow and smirked. He probably heard me. Stupid tiger hearing. The elevator doors opened. I stepped in and moved to the corner hoping to keep Mr. Kadam between the two of us, but unfortunately, Mr. Kadam wasn’t receiving the silent thoughts I was projecting furiously toward him and remained by the elevator buttons. Ren moved next to me and stood too close. He looked me up and down slowly and gave me a knowing smile. We rode down the elevator in silence. When the doors opened, he stopped me, took the backpack off my shoulder, and threw it over his, leaving me with nothing to carry. He walked ahead next to Mr. Kadam while I trialed along slowly behind, keeping distance between us and a wary eye on his tall frame.

We are convinced by things that show internal complexity, that show the traces of an interesting evolution. Those signs tell us that we might be rewarded if we accord it our trust. An important aspect of design is the degree to which the object involves you in its own completion. Some work invites you into itself by not offering a finished, glossy, one-reading-only surface. This is what makes old buildings interesting to me. I think that humans have a taste for things that not only show that they have been through a process of evolution, but which also show they are still a part of one. They are not dead yet.

A knowledge of the human physique is considered essential in designing a chair, but a knowledge of human psychology is rarely considered useful, never mind a requirement, when someone is asked to design a pension scheme, a portable music player or a railway. Who is the Herman Miller of pensions, or the Steve Jobs of tax-return design? These people are starting to emerge – but it has been a painfully long wait. If there is a mystery at the heart of this book, it is why psychology has been so peculiarly uninfluential in business and in policy-making when, whether done well or badly, it makes a spectacular difference.

It’s not about living in a sleek loft with three pieces of designer furniture. It’s not daring, nor dramatic, nor even all that difficult. What is minimalism then? It’s eliminating the excess. It’s asking “why” before you buy. It’s embracing the concept of enough. It’s living lightly and gracefully on the Earth. It’s uncovering who you are when all of the logos, brand names, and clutter are stripped away. It’s simple, it’s ordinary, and it’s accessible to everyone—from singles to families, teenagers to retirees. I’m reminded of the saying, “Zen is chopping wood and carrying water.” In other words, the world of enlightenment is none other than our everyday world.

a new breed of designers is developing brand-new techniques under the banner of Lean User Experience (Lean UX). They recognize that the customer archetype is a hypothesis, not a fact. The customer profile should be considered provisional until the strategy has shown via validated learning that we can serve this type of customer in a sustainable way.

If we are ever to see God’s hand in our places of ministry, we have no other option but to cooperate with God’s ways. Spiritual communities that are designed to advance the name of Christ over and above the notoriety of a well-coiffed brand will be always light the path of faith for Kingdom Seekers to find their home. There is nothing self-seeking in Jesus.

Branding is something designers think about a lot. You take something like a perfume or car tire, or butt-flavored bubblegum, and you ask questions about it that you shouldn't be able to ask. What kind of tuxedo would this car tire wear to the prom? What is this perfume's favorite movie? You try to end up in a place where you understand a product as if it is a person. The reverse of this, where people become brands, should be easy right? They're already people... End at the beginning. Except that really what you're doing when you brand is a process of simplification. You come to understand the essence of that fucking tire. And so branding a person also benefits dramatically from simplicity. People are complicated, but brands are simple.

Complexity catastrophes help explain why bureaucracy seems to grow with the tenacity of weeds. Many companies go through bureaucracy-clearing exercises only to find it has sprung back a few years later. No one ever sits down to deliberately design a bureaucratic muddle. Instead, bureaucracy springs up as people just try to optimize their local patch of the network: finance is just trying to ensure that the numbers add up, legal wants to keep us out of jail, and marketing is trying to promote the brand. The problem isn't dumb people or evil intentions. Rather, network growth creates interdependencies, interdependencies create conflicting constraints, and conflicting constraints create slow decision making and, ultimately, bureaucratic gridlock.

. . . [E]very single writer I met likened writing for television to one thing--laying track for an incoming speeding train. The story is the track and you gotta keep laying it down because of the train. That train is production. You keep writing, you keep laying track down, no matter what, because the train of production is coming toward you--no matter what. Every eight days, the crew needs to being to prepare a new episode--find locations, build sets, design costumes, find props, plan shots. And every eight days after that, the crew needs to film a new episode. Every eight days. Eight days to prep. Eight days to shoot. Eight days, eight days, eight days, eight days. Which means every eight days, that crew needs a brand-new script. And my job is to damn well provide them with one. Every. Eight. Days. That train of production is a'coming. Every eight days that crew on that soundstage better have something to shoot. Because the worst thing you can do is halt or derail production and cost the studio hundreds of thousands of dollars while everyone waits. That is how you go from being a TV writer to being a failed TV writer.

Innovation management is about more than just planning new products, services, brand extensions, technological inventions, or novelties. It’s about imagining, organizing, mobilizing, and competing in new ways. To do that with any degree of success, organizations should heed the words of American countercultural poet Tuli Kupferberg: “When patterns are broken, new worlds emerge.

I was born in the Year of the Smiley Face: 1963. That’s when a graphic designer from Worcester, Massachusetts, named Harvey Ball invented the now-ubiquitous grinning yellow graphic. Originally, Ball’s creation was designed to cheer up people who worked at, of all places, an insurance company, but it has since become synonymous with the frothy, quintessentially American brand of happiness.

The crowd seemed to swallow this theology with no effort—all crowds do swallow theology this way, I gather, in both sides of Jerusalem, in Istanbul, and in Rome—and, as theology goes, it was no more indigestible than the more familiar brand asserting that there is a curse on the sons of Ham. No more, and no less, and it had been designed for the same purpose; namely, the sanctification of power.

I wonder sometimes if we need the opposite to agile. We need sudden leaps forward and then periods of stability. We need systems and processes designed in tandem with each other. We need to leap to create brand new entities based on the latest thinking and software, and periods of calm where we change little. It’s a bold new way to think about change, it’s countercultural, but it’s interesting to ponder.

They have come across an aspect of product performance about a brand that is startlingly impressive: that a Land Rover is designed to be able to drive 4,000 miles continually off-road, for example; that the airline I flew in on this morning had a masseuse on the plane that gave me a neck massage when I woke up; or that an ice cream that was forced upon me last night contained preposterously large chunks of Toffee Chocolate Fudge.

It’s all supposed to be so innocent, upwardly mobile snob, designer shades, beret, so desperate to show he’s got good taste, except he’s also dyslexic so he gets ‘good taste’ mixed up with ‘taste good,’ but it’s worse than that! Far, far worse! Charlie really has this, like, obsessive death wish! Yes! he, wants to be caught, processed, put in a can, not just any can, you dig, it has to be StarKist! suicidal brand loyalty, man, deep parable of consumer capitalism, they won’t be happy with anything less than drift-netting us all, chopping us up and stacking us on the shelves of Suprmarket Amerika, and subconsciously the horrible thing is, is we want them to do it. . . .” “Saunch, wow, that’s. . .” “It’s been on my mind. And another thing. Why is there Chicken of the Sea, but no Tuna of the Farm?” “Um. . .” Doc actually beginning to think about this. “And don’t forget,” Sauncho went on to remind him darkly, “that Charles Manson and the Vietcong are also named Charlie.

All the positive associations the subjects had with Coca-Cola—its history, logo, color, design, and fragrance; their own childhood memories of Coke, Coke’s TV and print ads over the years, the sheer, inarguable, inexorable, ineluctable, emotional Coke-ness of the brand—beat back their rational, natural preference for the taste of Pepsi. Why? Because emotions are the way in which our brains encode things of value, and a brand that engages us emotionally—think Apple, Harley-Davidson, and L’Oréal, just for starters—will win every single time.

Functional, elegant, outrageous or wacky: the choice is yours. The capital’s decidedly nonmainstream chic is best explored by browsing the vast variety of design shops that spatter its centre. Whether examining iconic 20th-century Finnish forms in the flagship emporia of brands such as Iittala, Marimekko and Artek, or tracking down the cutting-edge and just plain weird in the creative Punavuori backstreets in the heart of its Design District, you’re sure to find something you didn’t know you needed, but just can’t do without. And yes, they can arrange shipping.

The temptation for a new generation, however, could be to see Baptist identity as a nuisance in the quest for converts. The effort to minimize an offensive "denominational brand name" will be counterproductive if we produce a generation of "anonymous Baptists," those whom we believe cannot handle the truth about Christ's design for His church. It will be tragic indeed if a future Broadman and Holman catalog includes a book titled, "Why I Am a Community Church (SBC) member." But it will be equally tragic if the volume is titled, "Why I Want to Be a Presbyterian, but the Bible Won't Let Me.

By understanding that what we did to blacks was immoral, we were willing to assuage our guilt via affirmative action programs and welfare. By thinking of men as the dominant oppressors who do what they do for power and greed, we feel little guilt when they die early in the process. By believing that women were an oppressed slavelike class, we extended privileges and advantages to women that had originally been designed to compensate for our immorality to blacks. For women—and only women—to take advantage of this slavery compensation was its own brand of immorality. For men to cooperate was its own brand of ignorance.

This extends beyond MLMs, of course, to the white women wellness space. Take a gander at Goop, Gwyneth Paltrow's wellness brand. Celebrities have a knack for convincing women that they can afford the designer lifestyle and all the products that go with it, and it will make their lives better. Goop has made headlines for selling vagina crystals and co-opting controversial doctors (ones who argue that HIV doesn't cause AIDS, for example). Many find that the health benefits of their products don't quite match up to what they sell, and why would they? Goop's goal isn't health - the goal is to make Gwyneth Paltrow richer.

had found the only hippie-opera-singer-dream-cabin-in-the-woods in Westchester! It was perfection, and I knew exactly what to do to bring it to life. I took it on like I was an interior designer on one of those makeover shows. I picked out and paid for every piece of brand-new furniture, all the knickknacks and accouterments. I chose every detail, from light fixtures to paint colors, all in “Pat’s palette.” I hung wooden flower boxes outside and filled them with romantic wildflowers. I got photo prints made of her Irish family members and Irish crests, had them mounted and framed, and hung them ascending the wall along the staircase.

The age-old trick of transfer pricing Taking advantage of the fact that they operate in countries with different tax rates, TNCs [transnational corporations] have their subsidiaries over-charge or under-charge each other – sometimes grossly – so that profits are highest in those subsidiaries operating in countries with the lowest corporate tax rates. In this way, their global post-tax profit is maximized. A 2005 report by Christian Aid, the development charity, documents cases of under-priced exports like TV antennas from China at $0.40 apiece, rocket launchers from Bolivia at $40 and US bulldozers at $528 and over-priced imports such as German hacksaw blades at $5,485 each, Japanese tweezers at $4,896 and French wrenches at $1,089. The Starbucks and Google cases were different from those examples only in that they mainly involved ‘intangible assets’, such as brand licensing fees, patent royalties, interest charges on loans and in-house consultancy (e.g., coffee quality testing, store design), but the principle involved was the same. When TNCs evade taxes through transfer pricing, they use but do not pay for the collective productive inputs financed by tax revenue, such as infrastructure, education and R&D. This means that the host economy is effectively subsidizing TNCs.

You can wear a variety of clothing. But you should have one designer you favor. I suggest Amano." "Ooh," Noriko hums. "I love him." Ichiko taps out something on her tablet and hands me photographs of his latest runway show. "I see it now. You are a small-town girl who supports the local artist. An up-and-comer like you. That's your brand." She winks at me. "Amano's pieces are flattering with a nod to classical elements, but with a certain modern flair." Women strut down a white runway. One wears a black silk furisode with flowing kimono sleeves and a lotus flower motif. Another sports a red evening gown with a matching capelet. Another, a turquoise fitted dress with a square neckline and beaded belt. All so pretty. I like.

First there were the Gamemakers, making me their star and then scrambling to recover from that handful of poisonous berries. Then President Snow, trying to use me to put out the flames of rebellion, only to have my every move become inflammatory. Next, the rebels ensnaring me in the metal claw that lifted me from the arena, designating me to be their Mockingjay, and then having to recover from the shock that I might not want the wings. And now Coin, with her fistful of precious nukes and her well-oiled machine of a district, finding it’s even harder to groom a Mockingjay than to catch one. But she has been the quickest to determine that I have an agenda of my own and am therefore not to be trusted. She has been the first to publicly brand me as a threat. I

He took a trip ... up to ... Elliott's house, his mansion rather. Awful place, twelve bedrooms and swimming pool and media hall and five car garage, but cheap and shoddy all the same, like the one next door and next door to that. A row of Ikea houses, such wealthy mediocrity. His very own son. His big, bald son. Who could believe it. The bigness, the baldness, the stupidity. In a house designed to bore the daylight out of visitors, no character at all, all blonde wood and fluorescent lighting and clean white machinery. Not to mention his brand new wife, number three, a clean white machine herself. Up from the cookie cutter and into Elliott's life, she might as well have jumped out of the microwave, her skin orange, her teeth pearly white. A trophy wife. But why the word "trophy"? Something to shoot on a safari.

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She paid rapt attention to the carpet design He did the same to his pint of beer. She wished she were ten thousand miles away He just wished she were here. He smoked a rolled-up cigarette She smoked a brand that was strong, As she dreamily savoured her newly-won life, While he wondered how things had gotten so wrong. She whispered the words of an old favourite song He joined – mistaking her meaning. She shed a few reminiscent tears He carried on – wildly dreaming. He reached for her hand. She snatched it away, Brushing invisible specks from her lap Then she endeavoured to say… “I don’t understand why you keep up this farce Why can’t you see there’s no way? I cannot revive what has long since died There’s nothing more I can say.” He cried like a baby; He pleaded and begged her to stay. She hated herself like a louse But still she got up – and walked away.

Rape humor is designed to remind women that they are still not quite equal. Just as their bodies and reproductive freedom are open to legislation and public discourse, so are their other issues. When women respond negatively to misogynistic or rape humor, they are “sensitive” and branded as “feminist,” a word that has, as of late, become a catchall term for “woman who does not tolerate bullshit.” Perhaps rape jokes are funny, but I cannot fathom how. Humor is subjective, but is it that subjective? I don’t have it in me to find rape jokes funny or to tolerate them in any way. It’s too close a topic. Rape is many things—humiliating, degrading, physically and emotionally painful, exhausting, irritating, and sometimes, it is even banal. It is rarely funny for most women. There are not enough years in this lifetime to create the kind of distance where I could laugh and say, “That one time when I was gang-raped was totally hilarious, a real laugh riot.

We have been removed from the environment within which we evolved and with which we are uniquely designed to interact. Now we interact and coevolve with only the grosser, more monolithic, human-made commercial forms which remain available within our new laboratory-space station. Because we live inside the new environment, we are not aware that any tradeoff has been made. We have had to sacrifice the billions of small, detailed, multispectral experiences—emotional, physical, instinctive, sensual, intuitive and mental—that were appropriate and necessary for humans interacting with natural environments. Like the Micronesian islander in Chapter Four trapped between two modes of experience, we have found that functioning on an earlier multidimensional level has become not only useless but counterproductive. If we remained so attuned to the varieties of snowflakes that we could find fifty-six varieties as the Eskimo can; or to dreams so that we could find hundreds of distinct patterns as the Senoi Indians can; or to the minute altitude strata, inch by inch above the ground, occupied by entirely different species of flying insects as the California Indians once could; all this sensitivity would cripple any attempt to get along in the modern world. None of it would get us jobs, which gets us money, which in turn gets us food, housing, transportation, products, or entertainment, which are the fulfillments presently available in our new world. We have had to re-create ourselves to fit. We have had to reshape our very personalities to be competitive, aggressive, mentally fast, charming and manipulative. These qualities succeed in today’s world and offer survival and some measure of satisfaction within the cycle of work-consume, work-consume, work-consume. As for any dormant anxieties or unreconstructed internal wilderness, these may be smoothed over by compulsive working, compulsive eating, compulsive buying, compulsive sex, and then our brands of soma: alcohol, Librium, Valium, Thorazine, marijuana and television.

Noah Kagan, a growth hacker at Facebook, the personal finance service Mint.com (which sold to Intuit for nearly $170 million), and the daily deal site AppSumo (which has more than eight hundred thousand users), explains it simply: “Marketing has always been about the same thing—who your customers are and where they are.”5 What growth hackers do is focus on the “who” and “where” more scientifically, in a more measurable way. Whereas marketing was once brand-based, with growth hacking it becomes metric and ROI driven. Suddenly, finding customers and getting attention for your product are no longer guessing games. But this is more than just marketing with better metrics; this is not just “direct marketing” with a new name. Growth hackers trace their roots back to programmers—and that’s how they see themselves. They are data scientists meets design fiends meets marketers. They welcome this information, process it and utilize it differently, and see it as desperately needed clarity in a world that has been dominated by gut instincts and artistic preference for too long. But they also add a strong acumen for strategy, for thinking big picture, and for leveraging platforms, unappreciated assets, and new ideas.

Good point. There are definitely flaws in my nature and mistakes have been made, but I have observed that the more I have engaged with the transcendent, the more I have explored practices that are designed to alleviate the burden of materialism and individualism, the greater access I have to a feeling of serenity and freedom, the more I enjoy my work, the more I feel free. I think those techniques will work for anyone. I believe the techniques I have been taught to live drug-free, the methods I have used to improve my work and relationships, will work for anyone who uses them and will release anyone from any behavior or pattern that impedes happiness—not just obvious stuff like drug addiction, but less-obvious stuff like food addiction, spending addiction, or caring-too-much-what-other-people-think-of-you addiction. The stuff I learned in order to make me better at my job has taught me that my job doesn’t matter, that no individual job matters when compared to our common good. When we as individuals collectively access this frequency, we will realize that we have a shared destiny and that we can design a fair and rational system that does what it’s supposed to do: enhances the whole and respects the individual. Wu-Wei, Slingerland explained, is usually accessed when in a state of relaxed concentration in pursuit of a higher purpose.

#1. No Escape and feature keys Today’s Apple Event confirmed many of the rumors surrounding the lengthy-awaited refresh of the Macbook Pro line. The Escape and Function keys at the laptops had been deserted in choose of a hint bar that changed relying at the software that is getting used. The last the Macbook Pro got a chief update was a shocking 4 years in the past and many guides are celebrating the brand new design. However, the lack of bodily Escape and Function keys is a disaster for one major set of Apple’s customers — Developers. Let’s test numbers: There are ~ 19 million developers inside the global. And Apple has managed to promote ~19 million Macs over the past four quarters. What a twist of fate! Yes, builders are drawn toward Apple products mainly for software program reasons: the Unix-like running gadget and the proprietary development atmosphere. But builders want to have a useful keyboard to make use of that software and now they don’t. Why Tim Cook, why? This isn’t to say that the contact bar is an inherently awful concept. You should locate it on pinnacle of the Esc and feature keys as opposed to doing away with them completely! Something like this: #2 Power. Almost no improvement for RAM and a processor The 2016 MacBook Pro ships with RAM and processor specifications that are nearly equal to the 2010 model. Deja vu? RAM: At least it appears like that, because the MacBook Pro has had alternatives of as much as 16 GB of RAM in view that 2010. The best difference now's that you pay for the update. Processors: The MacBook Pro had options with 2.4 gigahertz twin-middle processors again in 2010. Anything new in 2016? Not absolutely, well… nope.

My faith isn’t in time, it’s in God.” “Then why are you hesitant to help your people? Why do you insist on pawning off the hard jobs to others? Tell me”—he leans forward again—“what is your purpose here?” I fumble for an answer. “To ask you questions. And to help Wilbur Sherrod with his work.” He shakes his head with a patient blink. “As much as I relish discussing Wilbur Sherrod’s skill with design, I must redirect you. Why are you here? In the world. The big picture.” I stare at him. He stares back, waiting, calm. I’m ruffled. “A-Actually, that’s one of my questions for you. How do I find out God’s plan for my life?” “He doesn’t have one.” My head jerks. “What do you mean? He’s God. Doesn’t He have a specific purpose for everything? Everyone? For me?” At this, the Preacher laughs. “Purpose?” he asks when he takes a breath. “Life is meaningless.” Anger just short of panic threatens to block my throat. “No, it’s not. He has a plan, I know it.” “What is it?” I throw my arms up. “I was hoping you’d help me find out. Is it to save Radicals? Write my biography? Start life over in Ivanhoe? Keep Mrs. Newton company? What is it?” “Tell me, are you a pregnant virgin?” My breath seizes and I’m in front of Trevor Rain again, answering whether or not I’ve been kissed. It’s so embarrassing I struggle against the urge to laugh. “No.” I shake my head. “I mean, no, I’m not pregnant, but yes . . .” I swallow. “I’m a . . .” He spares me. “Have you spoken to a burning bush?” My eyes narrow. “Are you mocking me?” “I’m just pointing out that if God has a specific plan for your life, He’ll tell you like he told Mary and Moses. But the disturbing truth is, you have to decide what you want, just decide it with prayer.” I stand limp. Defeated. “I don’t know what I want.” “If you were in a ditch with your life seeping out of you, what’s the one thing you’d want? What do you want today?

The issue is not merely one of false stories, incorrect facts, or even election campaigns and spin doctors: the social media algorithms themselves encourage false perceptions of the world. People click on the news they want to hear; Facebook, YouTube, and Google then show them more of whatever it is that they already favor, whether it is a certain brand of soap or a particular form of politics. The algorithms radicalize those who use them too. If you click on perfectly legitimate anti-immigration YouTube sites, for example, these can lead you quickly, in just a few more clicks, to white nationalist sites and then to violent xenophobic sites. Because they have been designed to keep you online, the algorithms also favor emotions, especially anger and fear. And because the sites are addictive, they affect people in ways they don't expect. Anger becomes a habit. Divisiveness becomes normal. Even if social media is not yet the primary news source for all Americans, it already helps shape how politicians and journalists interpret the world and portray it. Polarization has moved from the online world into reality. The result is a hyper-partisanship that adds to the distrust of "normal" politics, "establishment" politicians, derided "experts," and "mainstream" institutions--including courts, police, civil servants--and no wonder. As polarization increases, the employees of the state are invariably portrayed as having been "captured" by their opponents. It is not an accident that the Law and Justice Party in Poland, the Brexiteers in Britain, and the Trump administration in the United States have launched verbal assaults on civil servants and professional diplomats. It is not an accident that judges and courts are now the object of criticism, scrutiny, and anger in so many other places too. There can be no neutrality in a polarized world because there can be no nonpartisan or apolitical institutions.

Professor Joseph Stiglitz, former Chief Economist of the World Bank, and former Chairman of President Clinton's Council of Economic Advisers, goes public over the World Bank’s, “Four Step Strategy,” which is designed to enslave nations to the bankers. I summarise this below, 1. Privatisation. This is actually where national leaders are offered 10% commissions to their secret Swiss bank accounts in exchange for them trimming a few billion dollars off the sale price of national assets. Bribery and corruption, pure and simple. 2. Capital Market Liberalization. This is the repealing any laws that taxes money going over its borders. Stiglitz calls this the, “hot money,” cycle. Initially cash comes in from abroad to speculate in real estate and currency, then when the economy in that country starts to look promising, this outside wealth is pulled straight out again, causing the economy to collapse. The nation then requires International Monetary Fund (IMF) help and the IMF provides it under the pretext that they raise interest rates anywhere from 30% to 80%. This happened in Indonesia and Brazil, also in other Asian and Latin American nations. These higher interest rates consequently impoverish a country, demolishing property values, savaging industrial production and draining national treasuries. 3. Market Based Pricing. This is where the prices of food, water and domestic gas are raised which predictably leads to social unrest in the respective nation, now more commonly referred to as, “IMF Riots.” These riots cause the flight of capital and government bankruptcies. This benefits the foreign corporations as the nations remaining assets can be purchased at rock bottom prices. 4. Free Trade. This is where international corporations burst into Asia, Latin America and Africa, whilst at the same time Europe and America barricade their own markets against third world agriculture. They also impose extortionate tariffs which these countries have to pay for branded pharmaceuticals, causing soaring rates in death and disease.

These four changes—in the nature of work, education, social values, and communication technology—make it harder for dictators to dominate citizens in the old way. Harsh laws and bureaucratic regulations provoke furious responses from previously docile groups. These groups have new skills and networks that help them resist. At the same time, violent repression and comprehensive censorship destroy the innovation now central to progress. Eventually, the expansion of the highly educated, creative class, with its demands for self-expression and participation, makes it difficult to resist a move to some form of democracy. But so long as this class is not too large and the leader has the resources to co-opt or censor its members, an alternative is spin dictatorship. At least for a while, the ruler can buy off the informed with government contracts and privileges. So long as they stay loyal, he can tolerate their niche magazines, websites, and international networking events. He can even hire the creative types to design an alternative reality for the masses. This strategy will not work against a Sakharov. But Sakharovs are rare. With a modern, centrally controlled mass media, they pose little threat. Co-opting the informed takes resources. When these run low, spin dictators turn to censorship, which is often cheaper. They need not censor everything. All that really matters is to stop opposition media reaching a mass audience. And here the uneven dynamics of cultural change help. Early in the postindustrial era, most people still have industrial-era values. They are conformist and risk averse. The less educated are alienated from the creative types by resentment, economic anxiety, and attachment to tradition. Spin dictators can exploit these sentiments, rallying the remaining workers against the “counterculture” while branding the intellectuals as disloyal, sacrilegious, or sexually deviant. Such smears inoculate the leader’s base against opposition revelations. As long as the informed are not too strong, manipulation works well. Dictators can resist political demands without destroying the creative economy or revealing their own brutality to the public.

It's possible to see how much the brand culture rubs off on even the most sceptical employee. Joanne Ciulla sums up the dangers of these management practices: 'First, scientific management sought to capture the body, then human relations sought to capture the heart, now consultants want tap into the soul... what they offer is therapy and spirituality lite... [which] makes you feel good, but does not address problems of power, conflict and autonomy.'¹0 The greatest success of the employer brand' concept has been to mask the declining power of workers, for whom pay inequality has increased, job security evaporated and pensions are increasingly precarious. Yet employees, seduced by a culture of approachable, friendly managers, told me they didn't need a union - they could always go and talk to their boss. At the same time, workers are encouraged to channel more of their lives through work - not just their time and energy during working hours, but their social life and their volunteering and fundraising. Work is taking on the roles once played by other institutions in our lives, and the potential for abuse is clear. A company designs ever more exacting performance targets, with the tantalising carrot of accolades and pay increases to manipulate ever more feverish commitment. The core workforce finds itself hooked into a self-reinforcing cycle of emotional dependency: the increasing demands of their jobs deprive them of the possibility of developing the relationships and interests which would enable them to break their dependency. The greater the dependency, the greater the fear of going cold turkey - through losing the job or even changing the lifestyle. 'Of all the institutions in society, why let one of the more precarious ones supply our social, spiritual and psychological needs? It doesn't make sense to put such a large portion of our lives into the unsteady hands of employers,' concludes Ciulla. Life is work, work is life for the willing slaves who hand over such large chunks of themselves to their employer in return for the paycheque. The price is heavy in the loss of privacy, the loss of autonomy over the innermost workings of one's emotions, and the compromising of authenticity. The logical conclusion, unless challenged, is capitalism at its most inhuman - the commodification of human beings.

Since, however, darwinism has once for all displaced design from the minds of the 'scientific,' theism has lost that foothold; and some kind of an immanent or pantheistic deity working IN things rather than above them is, if any, the kind recommended to our contemporary imagination. Aspirants to a philosophic religion turn, as a rule, more hopefully nowadays towards idealistic pantheism than towards the older dualistic theism, in spite of the fact that the latter still counts able defenders. But, as I said in my first lecture, the brand of pantheism offered is hard for them to assimilate if they are lovers of facts, or empirically minded. It is the absolutistic brand, spurning the dust and reared upon pure logic. It keeps no connexion whatever with concreteness. Affirming the Absolute Mind, which is its substitute for God, to be the rational presupposition of all particulars of fact, whatever they may be, it remains supremely indifferent to what the particular facts in our world actually are. Be they what they may, the Absolute will father them. Like the sick lion in Esop's fable, all footprints lead into his den, but nulla vestigia retrorsum. You cannot redescend into the world of particulars by the Absolute's aid, or deduce any necessary consequences of detail important for your life from your idea of his nature. He gives you indeed the assurance that all is well with Him, and for his eternal way of thinking; but thereupon he leaves you to be finitely saved by your own temporal devices. Far be it from me to deny the majesty of this conception, or its capacity to yield religious comfort to a most respectable class of minds. But from the human point of view, no one can pretend that it doesn't suffer from the faults of remoteness and abstractness. It is eminently a product of what I have ventured to call the rationalistic temper. It disdains empiricism's needs. It substitutes a pallid outline for the real world's richness. It is dapper; it is noble in the bad sense, in the sense in which to be noble is to be inapt for humble service. In this real world of sweat and dirt, it seems to me that when a view of things is 'noble,' that ought to count as a presumption against its truth, and as a philosophic disqualification. The prince of darkness may be a gentleman, as we are told he is, but whatever the God of earth and heaven is, he can surely be no gentleman. His menial services are needed in the dust of our human trials, even more than his dignity is needed in the empyrean. Now pragmatism, devoted tho she be to facts, has no such materialistic bias as ordinary empiricism labors under. Moreover, she has no objection whatever to the realizing of abstractions, so long as you get about among particulars with their aid and they actually carry you somewhere. Interested in no conclusions but those which our minds and our experiences work out together, she has no a priori prejudices against theology. IF THEOLOGICAL IDEAS PROVE TO HAVE A VALUE FOR CONCRETE LIFE, THEY WILL BE TRUE, FOR PRAGMATISM, IN THE SENSE OF BEING GOOD FOR SO MUCH. FOR HOW MUCH MORE THEY ARE TRUE, WILL DEPEND ENTIRELY ON THEIR RELATIONS TO THE OTHER TRUTHS THAT ALSO HAVE TO BE ACKNOWLEDGED.