Brand Conscious Quotes

Whenever I am in a difficult situation where there seems to be no way out, I think about all the times I have been in such situations and say to myself, "I did it before, so I can do it again.

When you work on something that only has the capacity to make you 5 dollars, it does not matter how much harder you work – the most you will make is 5 dollars.

Today is a new day and it brings with it a new set of opportunities for me to act on. I am attentive to the opportunities and I seize them as they arise. I have full confidence in myself and my abilities. I can do all things that I commit myself to. No obstacle is too big or too difficult for me to handle because what lies inside me is greater than what lies ahead of me. I am committed to improving myself and I am getting better daily. I am not held back by regret or mistakes from the past. I am moving forward daily. Absolutely nothing is impossible for me.

Do you wake up as I do, having forgotten what it is that hurts or where, until you move? There is a second of consciousness that is clean again. A second that is you, without memory or experience, the animal warm and waking into a brand new world. There is the sun dissolving the dark, and light as clear as music, filling the room where you sleep and the other rooms behind your eyes.

The only Revolution that can really change the world is the one in your own consciousness, and mine has already begun.

Everyone is a salesman, and the product is each person. Personal branding is being conscious to the continual nature of selling yourself.

Love isn’t something that we invented. It’s observable. Powerful. It has to mean something. Maybe it means something more, something we can’t yet understand. Maybe it’s some evidence, some artifact of a higher dimension that we can’t consciously perceive. Love is the one thing that we’re capable of perceiving that transcends dimensions of time and space.

I know change is possible, I know there is an alternative, because I live a completely different life to the one I was born with. I also know that the solution is not fame or money or any transient adornment of the individual. The only Revolution that can really change the world is the one in your own consciousness, and mine has already begun.

We are living in a zoo, or more accurately a farm, our collective consciousness, our individual consciousness, has been hijacked by a power structure that needs us to remain atomized and disconnected. We want union, we want connection, we need it the way we need other forms of nutrition, and denied it we delve into the lower impulses for sanctuary.

Can you conceive of an injustice, criminal in nature, encroaching upon your life’s course? Yes, you; reading this. -- Does your status, as it were, have you so psychologically fractured you honestly believe you’re immune? If thought occupies you for more than a second, you’re entrenched in ignorance you favor. What should be an innate appreciation of society holds little to no relevance today. Your financial footing takes priority over just about any and everything. Being alive, able bodied, and breathing isn’t enough. What happens when that’s all stripped away? The choice to exist in the creation of social media was yours, where a mere accusation, or negative posting could damage what should be held in the highest regard, your reputation. The cyber establishment’s chokehold is fierce, and you feel it, yet you constantly wonder why you can’t breathe, but hey, you’re “woke” right? Your foundation, personal and or financial might be buckling, but you’re clueless, even though it was you who shared every delicate and secular aspect of your life. Our brand has replaced moral fiber, dictating and tampering with the control of humanity. Are we waiting for the catastrophic crash of mankind? It appears so, when you step back from the edge, watch and listen? That’s a predicament that wasn’t even on your radar, but here you are, “woke,” right? A roof over your head, clothes on your back, sustenance, hell, even the air you breathe, all taken for granted. This should be a daunting notion I’m setting before the appetite of your consciousness, but perhaps it remains far-fetched. The question you should be asking yourself is, how woke are you; really? Regardless of gender, a simple compliment, smile, assistance, or jealousy can ignite a desire to stalk or destroy a person. -- The only untainted bubble any of us occupied was in utero, so you are not above reproach of any kind. Whatever self-made bacterial hubris you’ve placed yourself in, outside of that, speaks to the degree of self-importance encasing you, so it’s impossible for you to appreciate what it is to be “woke,” in the real world.

I think that there is an infinite creative force that generates all consciousness and all matter and we are all connected and if you align yourself with this infinite creative force then you can be positive and you can be beautiful, I don’t think its a person or god , I don’t believe in any particular doctrine or dogma, only that humanity is connected.

My belief is that we do not currently operate on a frequency of consciousness that is capable of interpreting the information required to understand the great mystery. I

I don’t wake up in the morning and think, ‘Wow, I’m on a planet in the Milky Way, in infinite space, bestowed with the gift of consciousness, which I did not give myself, with the gift of language, with lungs that breathe and a heart that beats, none of which I gave myself, with no concrete understanding of the Great Mysteries, knowing only that I was born and will die and nothing of what’s on either side of this brief material and individualized glitch in the limitless expanse of eternity and, I feel, I feel love and pain and I have senses, what a glorious gift! I can relate, and create and serve others or I can lose myself in sensuality and pleasure. What a phenomenal mystery!’ Most days I just wake up feeling a bit anxious and plod a solemn, narrow path of survival, coping. ‘I’ll have a coffee’, ‘I’ll try not to reach for my phone as soon as I stir, simpering and begging like a bad dog at a table for some digital tidbit, some morsel of approval, a text, that’ll do

Limitless consciousness, source of all light and love, please lay aside for me doubt and prejudice and give me willingness to believe that you can solve this problem, too, the way you have solved other problems.

the material world is an illusion and its treasures all too temporal. That doesn’t mean you have to live as a monk, although that is one way out of it, it just means you can never quench your spiritual craving through material means. Gratitude for where you are and what you have is one important coordinate for retuning our consciousness. Similarly acceptance.

Today is a new day. A new day of new thought, a new day of new consciousness, a new day of new love, a new day of new life. I am no longer tied to my past, I am no longer tied to my former self. Today I am brand new...

I was someone who lived in anxiety. I felt anxiety was part of being conscious in the world; it was a prerequisite of a moral and ethical life. I don't mean the anxieties of Capital, I mean the anxieties of an unfinished world, the unfinished projects of the imagination, as Wilson Harris would put it.

Our conscious mind tries hard to preserve the illusion that it deliberately chose every action you have ever taken; in reality, in many of these decisions it was a bystander at best, and much of the time it did not even notice the decision being made.

When a lie has been embedded in the public consciousness, the truth has a difficult time making itself known.

We constantly rewrite the past to form a narrative which cuts out the non-critical points – and which replaces luck and random experimentation with conscious intent.

Pretending to be extroverted when you're an introverted is about as fun as shoving your face into a dirty bucket of ice. I constantly felt on edge and my sensitivity towards social cues surged like an off-brand Spidey sense. I soon found myself developing this fun little habit of replaying past conversations in my head as I spent my days drowning in a ball pit of self-consciousness.

To feel everything in every way; to be able to think with the emotions and feel with the mind; not to desire much except with the imagination; to suffer with haughtiness; to see clearly so as to write accurately; to know oneself through diplomacy and dissimulation; to become naturalized as a different person, with all the necessary documents; in short, to use all sensations but only on the inside, peeling them all down to God and then wrapping everything up again and putting it back in the shop window like the sales assistant I can see from here with the small tins of a new brand of shoe polish.

Name the colors, blind the eye” is an old Zen saying, illustrating that the intellect’s habitual ways of branding and labeling creates a terrible experiential loss by displacing the vibrant, living reality with a steady stream of labels. It is the same way with space, which is solely the conceptual mind’s way of clearing its throat, of pausing between identified symbols. At any rate, the subjective truth of this is now supported by actual experiments (as we saw in the quantum theory chapters) that strongly suggest distance (space) has no reality whatsoever for entangled particles, no matter how great their apparent separation.

At first I thought it was simply that the specter of the crazy bag lady has been branded so simply into the collective female consciousness that we’re stuck with her. Now I realized I was wrong. What is haunting about the bag lady is not only that she is left to wander the streets, cold and hungry, but that she’s living proof of what it means to not be loved. Her apparition will endure as long as women consider the love of a man the most supreme of all social validations.

The Sweat and the Furrow was Silas Weekley being earthly and spade-conscious all over seven hundred pages. The situation, to judge from the first paragraph, had not materially changed since Silas's last book: mother lying-in with her eleventh upstairs, father laid-out after his ninth downstairs, eldest son lying to the Government in the cow-shed, eldest daughter lying with her lover in the the hayloft, everyone else lying low in the barn. The rain dripped from the thatch, and the manure steamed in the midden. Silas never omitted the manure. It was not Silas's fault that its steam provided the only uprising element in the picture. If Silas could have discovered a brand of steam that steamed downwards, Silas would have introduced it.

We’re naked under our clothes; we both know what it’s like to need to fart and hold it in, or not be able to get a hard-on, or worry that a bloke across the room might be looking at your bird and you might have to fight him but he looks well hard.

The biological imperative to live—indeed, live forever—was burned into our brains, into our emotional self-model, over the course of millennia. But our brand-new cognitive self-models tell us that all attempts to realize this imperative will ultimately be futile. Mortality, for us, is not only an objective fact but a subjective chasm, an open wound in our phenomenal self-model. We have a deep, inbuilt existential conflict, and we seem to be the first creatures on this planet to experience it consciously.

Here is a key insight for any startup: You may think yourself a puny midget among giants when you stride out into a marketplace, and suddenly confront such a giant via litigation or direct competition. But the reality is that larger companies often have much more to fear from you than you from them. For starters, their will to fight is less than yours. Their employees are mercenaries who don’t deeply care, and suffer from the diffuse responsibility and weak emotional investment of a larger organization. What’s an existential struggle to you is merely one more set of tasks to a tuned-out engineer bored of his own product, or another legal hassle to an already overworked legal counsel thinking more about her next stock-vesting date than your suit. Also, large companies have valuable public brands they must delicately preserve, and which can be assailed by even small companies such as yours, particularly in a tight-knit, appearances-conscious ecosystem like that of Silicon Valley. America still loves an underdog, and you’ll be surprised at how many allies come out of the woodwork when some obnoxious incumbent is challenged by a scrappy startup with a convincing story. So long as you maintain unit cohesion and a shared sense of purpose, and have the basic rudiments of living, you will outlast, outfight, and out-rage any company that sets out to destroy you. Men with nothing to lose will stop at nothing to win.

Cooper: You're a scientist, Brand. Brand: So listen to me when I say that love isn't something that we invented. It's... observable, powerful. It has to mean something. Cooper: Love has meaning, yes. Social utility, social bonding, child rearing... Brand: We love people who have died. Where's the social utility in that? Cooper: None. Brand: Maybe it means something more - something we can't yet understand. Maybe it's some evidence, some artifact of a higher dimension that we can't consciously perceive. I'm drawn across the universe to someone I haven't seen in a decade, who I know is probably dead. Love is the one thing we're capable of perceiving that transcends dimensions of time and space. Maybe we should trust that, even if we can't understand it

While India is undoubtedly complex, there still are some simple truths that managers have to accept. Indian consumers are very value-conscious. They may be poor, but they are not backward. Even in media-dark India, consumers are well informed. They are not overwhelmed by Western brands. And they can make a difference to the global positions of individual firms. Consider cellphones. The Indian market is growing at the rate of 6 million new subscribers per month.

Mystical experience needs some form of dogma in order not to dissipate into moments of spiritual intensity that are merely personal, and dogma needs regular infusions of unknowingness to keep from calcifying into the predictable, pontificating, and anti-intellectual services so common in mainstream American churches. So what does all this mean practically? It means that congregations must be conscious of the persistent and ineradicable loneliness that makes a person seek communion, with other people and with God, in the first place. It means that conservative churches that are infused with the bouncy brand of American optimism one finds in sales pitches are selling shit. It means that liberal churches that go months without mentioning the name of Jesus, much less the dying Christ, have no more spiritual purpose or significance than a local union hall. It means that we -- those of us who call ourselves Christians -- need a revolution in the way we worship. This could mean many different things -- poetry as liturgy, focused and extended silences, learning from other religious traditions and rituals (this seems crucial), incorporating apophatic language. But one thing it means for sure: we must be conscious of language as language, must call into question every word we use until we refine or remake a language that is fit for our particular religious doubts and despairs -- and of course (and most of all!) our joys.

Companies should embrace sustainable business practices because it demonstrates corporate responsibility, reduces environmental impact, and appeals to socially conscious consumers. Sustainable practices not only contribute to a better planet but can also enhance brand image, customer loyalty, and long-term profitability.

What brand of self-pride is the consciousness that Zeidy has, that he can dress like a pauper and still command respect?

In the end the British will walk out because 100,000 British cannot control 350 million Indians if those Indians refuse to cooperate.” A small minority cannot control an uncooperative majority, so they must be distracted, divided, tyrannized, or anesthetized into compliance. Gandhi dealt with the colonization of nations by nations; we deal now with the colonization of consciousness by corporations.

The woods, the vines, the very stones, were at one with the brightness of the sun and the unblemished sky, and even when the sky grew overcast, the multitude of leaves, as in a sudden change of tone, the earth of the roads, the roofs of the town, seemed as though caught up in the unity of a brand-new world. And all that Jean was feeling seemed without effort to chime with the surrounding oneness, and he was conscious of the perfect joy which is the gift of harmony.

Name the colors, blind the eye” is an old Zen saying, illustrating that the intellect’s habitual ways of branding and labeling creates a terrible experiential loss by displacing the vibrant, living reality with a steady stream of labels.

There is humility in confession. A recognition of flaws. To hear myself say out loud these shameful secrets meant I acknowledged my flaws. I also for the first time was given the opportunity to contextualize anew the catalogue of beliefs and prejudices, simply by exposing them to another, for the first time hearing the words ‘Yes, but have you looked at it this way?’ This was a helpful step in gaining a new perspective on my past, and my past was a significant proportion of who I believed myself to be. It felt like I had hacked into my own past. Unravelled all the erroneous and poisonous information I had unconsciously lived with and lived by and with necessary witness, the accompaniment of another man, reset the beliefs I had formed as a child and left unamended through unnecessary fear. Suddenly my fraught and freighted childhood became reasonable and soothed. ‘My mum was doing her best, so was my dad.’ Yes, people made mistakes but that’s what humans do, and I am under no obligation to hoard these errors and allow them to clutter my perception of the present. Yes, it is wrong that I was abused as a child but there is no reason for me to relive it, consciously or unconsciously, in the way I conduct my adult relationships. My perceptions of reality, even my own memories, are not objective or absolute, they are a biased account and they can be altered. It is possible to reprogram your mind. Not alone, because a tendency, a habit, an addiction will always reassert by its own invisible momentum, like a tide. With this program, with the support of others, and with this mysterious power, this new ability to change, we achieve a new perspective, and a new life.

Imagine for a just a moment, if you will, that the slaves who were brought to America weren’t dark-skinned. Instead, white people and black people were both the same neutral skin color. The only way that slave holders were able to tell the slaves apart from themselves was by marking them in some manner, like a brand or something. After Abolition, when former slaves had children they were no longer given marks to tell them apart from anyone else. Imagine now that illegal Mexicans who sneak into America in hopes of making a better life for their families are this same neutral skin color, just like “white” people and “black” people. There is no concrete way to tell them apart from anyone else except that they might sound different. But once they have children who sound just like everyone else there is no concrete way to tell them apart from the “natives.” As human beings, we naturally find ways to categorize ourselves. The very first thing that we do when we see a person is compare their appearance to our own. We use an internal ranking system. Maybe it’s time to consciously abandon our internal ranking system. The only way to achieve true equality is through colorblindness. Let’s try a little harder and see what happens.

Wow, I’m on a planet in the Milky Way, in infinite space, bestowed with the gift of consciousness, which I did not give myself, with the gift of language, with lungs that breathe and a heart that beats, none of which I gave myself, with no concrete understanding of the Great Mysteries, knowing only that I was born and will die and nothing of what’s on either side of this brief material and individualized glitch in the limitless expanse of eternity and, I feel, I feel love and pain and I have senses, what a glorious gift!

Thinking in art and morals and even mathematics is neither the reflection in consciousness of a mechanical order in the brain nor the tracing with the mind’s eye of some empirical order in its object, but an endeavour to realize in thought an ideal order which would satisfy an inner demand. The nearer thought comes to its goal, the more it finds itself under constraint by that goal, and dominated in its creative effort by aesthetic or moral or logical relevance. These relations of relevance are not physical or psychological relations. They are normative relations that can enter into the mental current because that current is . . . teleological. Their operation marks the presence of a different type of law, which supervenes upon physical and psychological laws when purpose takes control.

We are all made from the same seeds. It makes sense to say that compassion, love sunshine, water and nourishing seeds will grow into healthy, happy, fulfilled plants. You don’t have to like a certain kind of bread or be a bread maker to have faith. God invented more than brand of toasters to spread the seeds of faith. Those who become self-righteous bread makers shall have self-righteous toaster consciousness. If our belief system excludes us from sharing bread with those who do not believe the exact same manner as we do, that’s when its time to re-evaluate our belief system.

But the more shrewdly and earnestly we study the histories of men, the less ready shall we be to make use of the word ‘artificial.’ Nothing in the world has ever been artificial. Many customs, many dresses, many works of art are branded with artificiality because the exhibit vanity and self-consciousness: as if vanity were not a deep and elemental thing, like love and hate and the fear of death. Vanity may be found in darkling deserts, in the hermit and in the wild beasts that crawl around him. It may be good or evil, but assuredly it is not artificial: vanity is a voice out of the abyss.

Usually, when I’ve met the people who are meant to be in a position of power, I’ve always made sure to give them a damn good soul stare—y’know, look right in their eyes, through the blackness of the pupils and into whatever conscious field exists within. Then lock the eyes on, but let them gently defocus so that the defined parameters of the visual physical go blurry and you can feel the energy behind it, the unseeable energy that isn’t made of photons. Then, if your mind is quiet, you will be informed of the quality of their essence, or at least of the manifest persona that they believe themselves to be.

Donald Trump consciously stokes racist sentiment, and has given a rocket boost to the ‘alt-right’ fringe of neo-Nazis and white nationalists. But to write off all those who voted for him as bigoted will only make his job easier. It is also inaccurate. Millions who backed Trump in 2016 had voted for Barack Obama in 2008. Did they suddenly become deplorable? A better explanation is that many kinds of Americans have long felt alienated from an establishment that has routinely sidelined their economic complaints. In 2008 America went for the outsider, an African-American with barely any experience in federal politics. Obama offered hope. In 2016 it went for another outsider with no background in any kind of politics. Trump channelled rage. To be clear: Trump poses a mortal threat to all America’s most precious qualities. But by giving a higher priority to the politics of ethnic identity than people’s common interests, the American left helped to create what it feared. The clash of economic interests is about relative trade-offs. Ethnic politics is a game of absolutes. In 1992, Bill Clinton won the overwhelming majority of non-college whites. By 2016, most of them had defected. Having branded their defection as racially motivated, liberals are signalling that they do not want them back.

The word “racism” went out of fashion in the liberal haze of racial progress—Obama’s political brand—and conservatives started to treat racism as the equivalent to the N-word, a vicious pejorative rather than a descriptive term. With the word itself becoming radioactive to some, passé to others, some well-meaning Americans started consciously and perhaps unconsciously looking for other terms to identify racism. “Microaggression” became part of a whole vocabulary of old and new words—like “cultural wars” and “stereotype” and “implicit bias” and “economic anxiety” and “tribalism”—that made it easier to talk about or around the R-word. I do not use “microaggression” anymore. I detest the post-racial platform that supported its sudden popularity. I detest its component parts—“micro” and “aggression.” A persistent daily low hum of racist abuse is not minor. I use the term “abuse” because aggression is not as exacting a term. Abuse accurately describes the action and its effects on people: distress, anger, worry, depression, anxiety, pain, fatigue, and suicide.

As communicators, we are complicit in the harm caused by performative communications, microaggressions, reinforcing stereotypes in our content, and contributing to damaging our brand’s reputation…. As conscious communicators, with an awareness of others’ experiences and a commitment to centering them, we are uniquely positioned to help build a truly people-centered workplace.

As communicators, we are complicit in the harm caused by performative communications, microaggressions, reinforcing stereotypes in our content, and contributing to damaging our brand’s reputation…. As conscious communicators, with an awareness of others’ experiences and a commitment to centering them, we are uniquely positioned to help build a truly people-centered workplace.

The morbid thought had a power of its own that he could not control. It was not foreseen in his philosophical brand of psychology, where everything flowed neatly from consciousness and sense-perception. The professor admitted that his case was pathological, but there his thinking stopped, because it had arrived at the sacrosanct border-line between the philosophical and the medical faculty.

Most of the methods of training the conscious side of the writer-the craftsman and the critic in him- are actually hostile to the good of the artist's side; and the converse of this proposition is likewise true. But it is possible to train both sides of the character to work in harmony, and the first step in that education is to consider that you must teach yourself not as though you were one person, but two.

From Venice to Rome, Paris to Brussels, London to Edinburgh, the Ambassadors watched, long-eared and bright-eyed. Charles of Spain, Holy Roman Emperor, fending off Islam at Prague and Lutherism in Germany and forcing recoil from the long, sticky fingers at the Vatican, cast a considering glance at heretic England. Henry, new King of France, tenderly conscious of the Emperor's power and hostility, felt his way thoughtfully toward a small cabal between himself, the Venetians and the Pope, and wondered how to induce Charles to give up Savoy, how to evict England from Boulogne, and how best to serve his close friend and dear relative Scotland without throwing England into the arms or the lap of the Empire. He observed Scotland, her baby Queen, her French and widowed Queen Mother, and her Governor Arran. He observed England, ruled by the royal uncle Somerset for the boy King Edward, aged nine. He watched with interest as the English dotingly pursued their most cherished policy: the marriage which should painlessly annex Scotland to England and end forever the long, dangerous romance between Scotland and England. Pensively, France marshalled its fleet and set about cultivating the Netherlands, whose harbours might be kind to storm-driven galleys. The Emperor, fretted by Scottish piracy and less busy than he had been, watched the northern skies narrowly. Europe, poised delicately over a brand-new board, waiting for the opening gambit.

This was a helpful step in gaining a new perspective on my past, and my past was a significant proportion of who I believed myself to be. It felt like I had hacked into my own past. Unravelled all the erroneous and poisonous information I had unconsciously lived with and lived by and with necessary witness, the accompaniment of another man, reset the beliefs I had formed as a child and left unamended through unnecessary fear. Suddenly my fraught and freighted childhood became reasonable and soothed. ‘My mum was doing her best, so was my dad.’ Yes, people made mistakes but that’s what humans do, and I am under no obligation to hoard these errors and allow them to clutter my perception of the present. Yes, it is wrong that I was abused as a child but there is no reason for me to relive it, consciously or unconsciously, in the way I conduct my adult relationships. My perceptions of reality, even my own memories, are not objective or absolute, they are a biased account and they can be altered.

In a private room down the hall, a tired but delighted Cecily was watching her husband with his brand-new son. Cecily had thought that the expression on Tate’s face at their wedding would never be duplicated. But when they placed the tiny little boy in his father’s gowned arms in the delivery room, and he saw his child for the first time, the look on his face was indescribable. Tears welled in his eyes. He’d taken the tiny little fist in his big, dark hand and smoothed over the perfect little fingers and then the tiny little face, seeking resemblances. “Generations of our families,” he said softly, “all there, in that face.” He’d looked down at his wife with unashamedly wet eyes. “In our son’s face.” She wiped her own tears away with a corner of the sheet and coaxed Tate’s head down so that she could do the same for him where they were, temporarily, by themselves. Now she was cleaned up, like their baby, and drowsy as she lay on clean white sheets and watched her husband get acquainted with his firstborn. “Isn’t he beautiful?” he murmured, still awed by the child. “Next time, we have to have a little girl,” he said with a tender smile, “so that she can look like you.” Her heart felt near to bursting as she stared up at that beloved face, above the equally beloved face of their firstborn. “My heart is happy when I see you,” she whispered in Lakota. He chuckled, having momentarily forgotten that he’d taught her how to say it. “Mine is equally happy when I see you,” he replied in English. She reached out and clasped his big hand with her small one. On the table beside her was a bouquet of roses, red and crisp with a delightful soft perfume. Her eyes traced them, and she remembered the first rose he’d ever given her, when she was seventeen: a beautiful red paper rose that he’d brought her from Japan. Now the roses were real, not imitation. Just as her love for him, and his for her, had become real enough to touch. He frowned slightly at her expression. “What is it?” he asked softly. “I was remembering the paper rose you brought me from Japan, just after I went to live with Leta.” She shrugged and smiled self-consciously. He smiled back. “And now you’re covered in real ones,” he discerned. She nodded, delighted to see that he understood exactly what she was talking about. But, then, they always had seemed to read each others’ thoughts-never more than now, with the baby who was a living, breathing manifestation of their love. “Yes,” she said contentedly. “The roses are real, now.” Outside the window, rain was coming down in torrents, silver droplets shattering on the bright green leaves of the bushes. In the room, no one noticed. The baby was sleeping and his parents were watching him, their eyes full of warm, soft dreams.

We are living in a zoo, or more accurately a farm, our collective consciousness, our individual consciousness, has been hijacked by a power structure that needs us to remain atomized and disconnected. We want union, we want connection, we need it the way we need other forms of nutrition, and denied it we delve into the lower impulses for sanctuary. We have been segregated and severed, from each other and even from ourselves. We have been told that freedom is the ability to pursue our petty, trivial desires when true freedom is freedom from these petty, trivial desires.

Like modern science, Buddhism talks about the existence of billions and billions of galaxies. The consciousness of a person born on earth may have come from a galaxy far away, drawn here by the force of karma, which connects that person’s mental energy to this planet. On the other hand, the consciousness of a person dying on this earth may at the time of death be karmically directed to a rebirth in another galaxy, far from here. If more minds are being drawn to earth, the population increases; if fewer, it declines. That does not mean that brand new minds are coming into existence. Each mind taking rebirth here on earth has come from its previous life—perhaps in another galaxy, perhaps on earth itself, but not from nowhere.

And then one day everything changed; the world shifted on its axis, our consciousness evolved. Instead of making their purchase deci- sions based solely on price, people became willing to pay more for sustainable or organic products. They no longer wanted their meat mass-produced; they wanted grass-fed beef from a local farmer. Rather than just a good sweat from their exercise, they also wanted mindfulness, so they took up SoulCycle, yoga, or meditation. And rather than settling down to buy their dream home and build their 401k, they spent their resources searching out experiences they could share and cherish more than they would another purse or car. Above all else, they wouldn’t accept the status quo. Instead of working in secure yet unfulfilling jobs, they wanted to create an existence that reflected their innermost desires and beliefs. And they did, in record numbers.

Princess Cookie’s cognitive pathways may have required a more comprehensive analysis. He knew that it was possible to employ certain progressive methods of neural interface, but he felt somewhat apprehensive about implementing them, for fear of the risks involved and of the limited returns such tactics might yield. For instance, it would be a particularly wasteful endeavor if, for the sake of exhausting every last option available, he were even to go so far as resorting to invasive Ontological Neurospelunkery, for this unorthodox process would only prove to be the cerebral equivalent of tracking a creature one was not even sure existed: surely one could happen upon some new species deep in the caverns somewhere and assume it to be the goal of one’s trek, but then there was a certain idiocy to this notion, as one would never be sure this newfound entity should prove to be what one wished it to be; taken further, this very need to find something, to begin with, would only lead one to clamber more deeply inward along rigorous paths and over unsteady terrain, the entirety of which could only be traversed with the arrogant resolve of someone who has already determined, with a misplaced sense of pride in his own assumptions, that he was undoubtedly making headway in a direction worthwhile. And assuming still that this process was the only viable option available, and further assuming that Morell could manage to find a way to track down the beast lingering ostensibly inside of Princess Cookie, what was he then to do with it? Exorcise the thing? Reason with it? Negotiate maybe? How? Could one hope to impose terms and conditions upon the behavior of something tracked and captured in the wilds of the intellect? The thought was a bizarre one and the prospect of achieving success with it unlikely. Perhaps, it would be enough to track the beast, but also to let it live according to its own inclinations inside of her. This would seem a more agreeable proposition. Unfortunately, however, the possibility still remained that there was no beast at all, but that the aberration plaguing her consciousness was merely a side effect of some divine, yet misunderstood purpose with which she had been imbued by the Almighty Lord Himself. She could very well have been functioning on a spiritual plane far beyond Morell’s ability to grasp, which, of course, seared any scrutiny leveled against her with the indelible brand of blasphemy. To say the least, the fear of Godly reprisal which this brand was sure to summon up only served to make the prospect of engaging in such measures as invasive Ontological Neurospelunkery seem both risky and wasteful. And thus, it was a nonstarter.

The influences of his solitary hut-life were upon him besides, and gave him a savage air that no dress could tame; added to these were the influences of his subsequent branded life among men, and, crowning all, his consciousness that he was dodging and hiding now. In all his ways of sitting and standing, and eating and drinking,—of brooding about in a high-shouldered reluctant style,—of taking out his great horn-handled jackknife and wiping it on his legs and cutting his food,—of lifting light glasses and cups to his lips, as if they were clumsy pannikins,—of chopping a wedge off his bread, and soaking up with it the last fragments of gravy round and round his plate, as if to make the most of an allowance, and then drying his finger-ends on it, and then swallowing it,—in these ways and a thousand other small nameless instances arising every minute in the day, there was Prisoner, Felon, Bondsman, plain as plain could be.

The scientific world-picture vouchsafe a very complete understanding of all that happens—it makes it just a little too understandable. It allows you to imagine the total display as that of a mechanical clock-work, which for all that science knows could go on just the same as it does, without there being consciousness, will, endeavour, pain and delight and responsibility connected with it—though they actually are. And the reason for this disconcerting situation is just this, that, for the purpose of constructing the picture of the external world, we have used the greatly simplifying device of cutting our own personality out, removing it; hence it it gone, it has evaporated, it is ostensibly not needed. In particular, and most importantly, this is the reason why the scientific world-view contains of itself no ethical values, no aesthetical values, not a word about our own ultimate scope or destination, and no God, if you please. Whence came I, whither go I? Science cannot tell us a word about why music delights us, of why and how an old song can move us to tears. Science, we believe, can, in principle, describe in full detail all that happens in the latter case in our sensorium and 'motorium' from the moment the waves of compression and dilation reach our ear to the moment when certain glands secrete a salty fluid that emerges from our eyes. But of the feelings of delight and sorrow that accompany the process science is completely ignorant—and therefore reticent. Science is reticent too when it is a question of the great Unity—the One of Parmenides—of which we all somehow form part, to which we belong. The most popular name for it in our time is God—with a capital 'G'. Science is, very usually, branded as being atheistic. After what we said, this is not astonishing. If its world-picture does not even contain blue, yellow, bitter, sweet—beauty, delight and sorrow—, if personality is cut out of it by agreement, how should it contain the most sublime idea that presents itself to human mind?

I argue that three key doctrines of postmodernist thought have conspired to discredit the classical concept of ideology. The first of these doctrines turns on a rejection of the notion of representation--in fact, a rejection of an empiricist model of representation, in which the representational baby has been nonchalantly slung out with, the empiricist bathwater. The second revolves on an epistemological skepticism which would hold that the very act of identifying a form of consciousness as ideological entails some untenable notion of absolute truth. Since the latter idea attracts few devotees these days, the former is thought to crumble in its wake. We cannot brand Pol Pot a Stalinist bigot since this would imply some metaphysical certitude about what not being a Stalinist bigot would involve. The third doctrine concerns a reformulation of the relations between rationality, interests and power, along roughly neo-Nietzschean lines, which is thought to render the whole concept of ideology redundant.

The birth and growth of modern antisemitism has been accompanied by and interconnected with Jewish assimilation, the secularization and withering away of the old religious and spiritual values of Judaism. What actually happened was that great parts of the Jewish people were at the same time threatened by physical extinction from without and dissolution from within. In this situation, Jews concerned with the survival of their people would, in a curious and desperate misinterpretation, hit on the consoling idea that antisemitism, after all, might be an excellent means for keeping the people together so that the assumption of external antisemitism would even imply an external guarantee of Jewish existence. This superstition, a secularized travesty of the idea of eternity inherent in a faith in chosenness and a Messianic hope, has been strengthened through the fact that for many centuries the Jews experienced the Christian brand of hostility which was indeed a powerful agent of preservation, spiritually as well as politically. The Jews mistook modern anti-Christian antisemitism for the old religious Jew-hatred—and this all the more innocently because their assimilation had by-passed Christianity in its religious and cultural aspect. Confronted with an obvious symptom of the decline of Christianity, they could therefore imagine in all ignorance that this was some revival of the so-called "Dark Ages." Ignorance or misunderstanding of their own past were partly responsible for their fatal underestimation of the actual and unprecedented dangers which lay ahead. But one should also bear in mind that lack of political ability and judgment have been caused by the very nature of Jewish history, the history of a people without a government, without a country, and without a language. Jewish history offers the extraordinary spectacle of a people, unique in this respect, which began its history with a well-defined concept of history and an almost conscious resolution to achieve a well-circumscribed plan on earth and then, without giving up this concept, avoided all political action for two thousand years. The result was that the political history of the Jewish people became even more dependent upon unforeseen, accidental factors than the history of other nations, so that the Jews stumbled from one role to the other and accepted responsibility for none.

Statement on Hamas (October 10th, 2023) When Israel strikes, it's "national security" - when Palestine strikes back, it's "terrorism". Just like over two hundred years ago when native americans resisted their homeland being stolen, it was called "Indian Attack". Or like over a hundred years ago when Indian soldiers in the British Army revolted against the empire, in defense of their homeland, it was called "Sepoy Mutiny". The narrative never changes - when the colonizer terrorizes the world, it's given glorious sounding names like "exploration" and "conquest", but if the oppressed so much as utters a word in resistance, it is branded as attack, mutiny and terrorism - so that, the real terrorists can keep on colonizing as the self-appointed ruler of land, life and morality, without ever being held accountable for violating the rights of what they deem second rate lifeforms, such as the arabs, indians, latinos and so on. After all this, some apes will still only be interested in one stupid question. Do I support Hamas? To which I say this. Until you've spent a lifetime under an oppressive regime, you are not qualified to ask that question. An ape can ask anything its puny brain fancies, but it's up to the human to decide whether the ape is worthy of a response. What do you think, by the way - colonizers can just keep coming as they please, to wipe their filthy feet on us like doormat, and we should do nothing - just stay quiet! For creatures who call themselves civilized, you guys have a weird sense of morality. Yet all these might not get through your thick binary skull, so let me put it to you bluntly. I don't stand with Hamas, I am Hamas, just like, I don't stand with Ukraine, I am Ukraine. Russia stops fighting, war ends - Ukraine stops fighting, Ukraine ends. Israel ends invasion, war ends - Palestine ends resistance, Palestine ends. However, I do have one problem here. Why do civilians have to die, if that is indeed the case - which I have no way of confirming, because news reports are not like reputed scientific data, that a scientist can naively trust. During humankind's gravest conflicts news outlets have always peddled a narrative benefiting the occupier and demonizing the resistance, either consciously or subconsciously. So never go by news reports, particularly on exception circumstances like this. No matter the cause, no civilian must die, that is my one unimpeachable law. But the hard and horrific fact of the matter is, only the occupier can put an end to the death and destruction peacefully - the resistance does not have that luxury.

Do you accept Jesus Christ?” He says it in English, so he definitely knows I’m not Eritrean; the jig is up. “Do you accept Jesus Christ?” he says again, like Jesus is a credit card and I’m an unhelpful waiter. The conditions of the inquiry do not suggest that there is time for me to go into my honest answer: “Yes, but there are caveats.” Jesus Christ, the Son of God, sent to earth to redeem us all. Jesus Christ, the Jewish nationalist radical. Jesus Christ, the metaphor for the divine within the corporeal. Jesus Christ, the human being superimposed, literally, placed on the cross: the pagan geometric emblem that represents on the vertical plane the relationship between the earthly and the divine and on the other, horizontal plane the lateral relationships between individual humans. Christ as the end of paganism, the beginning of individualism, of idolatry. Of the acceptance that some humans are more equal than others. Christ as a reminder that we must all constantly die and be born again, moment to moment, to live forever in the now, if as Wittgenstein says, “eternity is taken not to be an infinite temporal duration but the quality of timelessness, then are we not all eternal if we live in the present.” Christ as the symbol that the flesh is human, that the carnal human ape has expired, and that we can achieve no more until we transcend, until we ascend, into new conscious realms and manifest the divine. “On earth as it is in heaven”? “Do you accept Jesus Christ?” he says again, and this time gives me a bit of a prod, which he tries to pass off as shamanic but I think is actually frustration. The answer, as I have outlined above, is conditionally “yes,” but the most expedient answer is a totally unconditional “yes,” so that is the answer I give. “Yes.

When the Unconscious has us fully at its mercy we talk not as we should voluntarily choose to talk if we could see all the consequences of our speech, but from a need to relieve some half-perceived pressure. So we grumble humorously about our difficulties, and make ourselves self-conscious by doing so. Or we excuse ourselves defiantly. Or we complain of a trifling injustice, and are sometimes startled to see how much more pity we invoke than the occasion warrants. Once we have found a well-spring of pity and indulgence in another, we are seldom mature enough not to take advantage of it, thus reinforcing our infantilism and defeating our growth. One of the worst wiles of the Will to Fail is that it forces its victim to ask for unnecessary advice. Here again, the universal deep motive for asking for advice (unnecessarily, it should be emphasized once more) is that by so doing we can go on feeling protected and cherished even though we are no longer children. But that again means that we are being provided with advance excuses for failure. If we act on the advice of another and are unsuccessful, obviously the failure is not ours but our counsellor’s; isn’t that plain? So we can continue to day-dream of successful action, to believe that if only we had followed our first impulse we could not have failed. Since such motives can be present, it is wise to scrutinize every impulse to ask for advice. If the origin of the desire is above suspicion, then there is only one further question to ask before seeking help with a clear conscience: “If I worked this out for myself, would I consume only my own time?” If the answer to that is “Yes,” then it is generally better to work out the problem independently, unless the amount of time so expended would be grossly disproportionate to the importance of the result. If you are a creative worker, remember that time spent in finding an independent technique is seldom wasted.

No teacher of RE ever said to me: “Beyond the limited realm of the senses, the shallow pool of the known, is a great untamable ocean, and we don’t have a fucking clue what goes on in there.” What we receive through sight, sound, smell, taste, and touch is all we know. We have tools that can enhance that information, we have theories for things that we suspect lie beyond that information, filtered through an apparatus limited once more to those senses. Those senses are limited; the light range we detect is within a narrow spectrum, between infrared light and ultraviolet light; other species see light that we can’t see. In the auditory realm, we hear but a fraction of the sound vibrations; we don’t hear high-pitched frequencies, like dog whistles, and we don’t hear low frequencies like whale song. The world is awash with colors unseen and abuzz with unheard frequencies. Undetected and disregarded. The wise have always known that these inaccessible realms, these dimensions that cannot be breached by our beautifully blunt senses, hold the very codes to our existence, the invisible, electromagnetic foundations upon which our gross reality clumsily rests. Expressible only through symbol and story, as it can never be known by the innocent mind. The stories are formulas, poems, tools for reflection through which we may access the realm behind the thinking mind, the consciousness beyond knowing and known, the awareness that is not connected to the haphazard data of biography. The awareness that is not prickled and tugged by capricious emotion. The awareness that is aware that it is aware. In meditation I access it; in yoga I feel it; on drugs it hit me like a hammer—at sixteen, staring into a bathroom mirror on LSD, contrary to instruction (“Don’t look in the mirror, Russ, it’ll fuck your head up.” Mental note: “Look in mirror.”). I saw that my face wasn’t my face at all but a face that I lived behind and was welded to by a billion nerves. I looked into my eyes and saw that there was something looking back at me that was not me, not what I’d taken to be me. The unrefined ocean beyond the shallow pool was cascading through the mirror back at me. Nature looking at nature.

Sarah rode with him and felt her body rejoice, felt her senses whirl and sing with pleasure. She was exquisitely conscious, to her fingernails aware of the shattering intimacy of their joining. Eyes closed, hearing suspended, her world condensed just to him and her, and another world came alive, a landscape filled with feeling, with heat and longing, with sensation and power and the promise of glory. He moved within her and she rode out each thrust, met and matched him, welcomed and reluctantly released him again. Pleasure and delight bloomed, welled, then spilled through her. The momentary pain had faded so fast it was already a dim memory, overwhelmed by the solid and immediate reality of him hard and strong and so elementally male, joining so deeply and inexorably with her. His fingers slid from hers, sliding down and around to one globe of her bottom. He tilted her hips, and she gasped as the altered position let him penetrate her more deeply still. The reined power behind each deliberate thrust sent a thrill arcing through her. A primitive sense of danger, the recognition of vulnerability; he was so much stronger than she, his body so much harder, so much more powerful than hers. Yet he was careful. The realization slid through her, but she couldn't focus enough to think, then the heat of their passion rose another degree and claimed her. Sent fire and a hungry, ravenous need sliding through her veins, making her writhe, making her gasp. It inexorably branded desire deep into her flesh, marking and searing, until she burned. Until her body was aflame, until the flames coalesced and concentrated, burning deeper and hotter until she sobbed and clung and desperately urged him on, and he rode her faster, harder, deeper. Until with a rush, all heat and yearning, she found herself clinging to that final, dizzying peak. Felt him thrust one last time and shatter her, felt the furnace within her that he'd stoked and fed rupture, felt glory pour forth and sear her veins. And rush through her. She spiraled through a void, cushioned in heated bliss, her mind disconnected. Dimly, she heard him groan, long-drawn and guttural, was distantly aware that, joined deeply with her, he went rigid in her arms. She felt, from far away, the warmth of his seed spill inside her. Buoyed by glory, cocooned in golden rapture, she smiled.

I think we all collectively have gone a little crazy. We worry about the wrong things. I have an acquaintance, Christy, whose twelve–year–old son managed to get into a very violent PG–13 movie. I don’t know how many machine–gunnings, explosions, and killings this boy wound up witnessing. As I recall, the boy had nightmares for a week afterward. That disturbed his mother—but not as much as if her son had stumbled into a different kind of movie. “At least there wasn’t any sex,” she said with dead–serious concern. “No,” I said, “probably not a single bare breast.” I didn’t add that most societies do not regard the adult female breast as being primarily an object of sexual desire. After all, it’s just a big gland that makes milk in order to feed hungry babies. “You know what I’m talking about,” she snapped. “I mean graphic sex.” We were sitting in a café drinking tea. She cut off the volume of her speech at the end of her sentence, whispering and exaggerating the consonants of S–E–X as if she needed me to read her lips—as if giving voice to this word might disturb our neighbors and brand her as a deviant. “I don’t think children should see that kind of thing,” she added. “What should children see?” I asked her. I am not arguing that we should let our children buy tickets to raunchy movies. I never let my daughters bring home steamy videos or surf the Internet for porn. But something is wrong when sex becomes a dirty word that we don’t even want our children to hear. Why must we regard almost anything sexual as tantamount to obscene? I think many of us are like Christy. We wouldn’t want our children—even our very sexual teenagers—to see certain kinds of movies, even if they happened to be erotic masterpieces, true works of art. It wouldn’t matter if a movie gave us a wonderful scene of a wife and a husband very lovingly making love with the conscious intention of engendering new life. It wouldn’t matter that sex is life, and therefore must be regarded as sacred as anything could possibly be. It wouldn’t even matter that not one of us could have come into the world but for the sexual union of our fathers and our mothers. If a movie portrayed a man and woman in the ecstatic dance of love—actually showed naked bellies and breasts, burning lips and adoring eyes and the glistening, impassioned organs of sex—most people I know would rather their children watch the vile action movie. They would rather their “innocent” sons and daughters behold the images of bloody, blasted bodies, torture, murder, and death.

You’re always communicating your brand, consciously or not.

Americans need no strong sense of personal identity premised upon personal values or shared experiences. Many of us gladly traded in a moral and ethical characterization of self for an identity provided by our jobs and brand name consumer goods. We describe ourselves to new acquaintances by stating our vocations. We all know the class ranking system associated with our respective occupations. Whatever trendy neighborhood development we reside in establishes our social class. We are what we drive to work, what we do for a living, what exclusive clubs we belong as members, what teams we root for, and what artists we follow. Instead of working to develop a mature inward state of consciousness and expand their knowledge of the world, many Americans including me suffer from a juvenile tendency to define ourselves based upon our embodied social status. Americans promote their status by touting their jobs, the housing developments that we live in, and the designer clothes and sportswear that we clad ourselves.

Brands are frames: they implicitly influence the perceived value of products and product experience through framing. The impact of frames, and thus brands, on our behavior is implicit and we therefore do not consciously experience it.

The pressures of life created a diamond, now what I leave behind is a legacy. This game is betrayal. Everyone brags about being real but it's a false sense of a two sided man, an incorporated brand, There's no future in this front. Operating a strategy mathematically created; persistently and perfectly knitted to keep the mass dependent on its assistancy.

Indeed, the protesters who believed they were seeing the company’s relationship with Trump in political terms were actually seeing this in conventional brand terms and zooming in on the disconnect. Uber’s customer base is strongly young, urban, and progressive, and therefore out of sync with the Trump base. Brand-conscious millennials saw this as beyond policy dickering and as part of an epic identity clash. The Trump White House stood less for government and the push-pull of competing interests and developing policies, and more, in a brand-savvy world, as a fixed and unpopular cultural symbol.

Slightly further afield, you will find Baroque palaces such as Nymphenberg and Schlossheim, with wonderful parks and art galleries. On a slightly darker note, Dachau Concentration Camp is around 10 miles from town. Trains go there from Munich’s main train station every ten minutes and the journey takes less than 15 minutes. Transport in Munich is well organised with a network of trains – S‐Bahn is the suburban rail; U‐Bahn is underground and there are trams and buses. The S‐Bahn connects Munich Airport with the city at frequent intervals depending on the time of day or night. Munich is especially busy during Oktoberfest, a beer festival that began in the 19th century to celebrate a royal wedding, and also in the Christmas market season, which runs from late November to Christmas Eve. Expect wooden toys and ornaments, cakes and Gluwien. The hot mulled wine stands require a deposit for each mug. This means that locals stand chatting at the stalls while drinking. As a result, the solo traveller is never alone. The downside of Munich is that it is a commercial city, one that works hard and sometimes has little patience for tourists. Natives of Munich also have a reputation for being a little snobbish and very brand conscious. To read: The Book Thief by Markus Zusak. Narrated by death himself, this novel tells of a little girl sent to a foster family in 1939. She reads The Grave Diggers Handbook each evening with her foster father and, as her love of reading grows, she steals a book from a Nazi book burning. From this, her renegade life begins.

The ordeal is too trying to be taken with equanimity, and a sensitive writer can be thrown out of his stride deplorably by it, whether or not the criticism is favorable. It is seldom that the criticism is favorable, when a beginner is judged by the jury of his peers. They seem to need to demonstrate that, although they are not yet writing quite perfectly themselves, they are able to see all the flaws in a story which is read to them, and they fall upon it tooth and fang. Until self-confidence arises naturally, and the pupil asks for group criticism, his work should be treated as utterly confidential by the teacher. Each will have his own rate of growth and it can be treated as utterly confidential by the teacher. Each will have his own rate of growth and it can only go on steadily if not endangered by the setbacks that come from embarrassment and self-consciousness. I recommend an almost inhuman taciturnity to my students, at least about work that is being done at the moment. There have been weeks when I have had nothing at all from the best workers in the class, only to have three or four full-length manuscripts from a single pupil at the end of the silent period. Beyond stipulating that each pupil must follow the exercises as they are given out, whether or not I see the material which is written from day to day, I assigned no tasks.

The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness.

When clients want to add a bunch of confusion to their marketing message, I ask them to consider the ramifications of doing so if they were writing a screenplay. I mean, what if The Bourne Identity were a movie about a spy named Jason Bourne searching for his true identity but it also included scenes of Bourne trying to lose weight, marry a girl, pass the bar exam, win on Jeopardy, and adopt a cat? The audience would lose interest. When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data. As a result, they daydream, walk out of the theater, or in the case of digital marketing, click to another site without placing an order. Why do so many brands create noise rather than music? It’s because they don’t realize they are creating noise. They actually think people are interested in the random information they’re doling out. This is why we need a filter. The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness.

Organisational Culture is the generalised mindset that guides your people to live out the company purpose. It strongly influences how your people deliver on your brand promise to internal and external customers. Because of this impact, a clear understanding of your corporate culture is vital, as it's your performance booster, or limiter, in servicing your clients.

It’s neutral creative territory; it’s where we meet when we really want to connect and elevate the game. We’re not here to impose our brand on each other, but to experience, like embodied spiritual hedonists, the richness of what it means to be — well, what it means to exist, period.

Whether it was “consciousness expansion” or “intelligence amplification,” something was afoot in Northern California at the beginning of the 1960s that would be instrumental in both the creation of the sixties counterculture and, in the 1970s, the formation of Silicon Valley. The spectrum extended from the spiritual, mystical, and chemical—“instant mystic”—paths to mind expansion, to the pragmatic access-to-tools philosophy that Brand pioneered in the Whole Earth Catalog and that would be best expressed by Steve Jobs in the 1980s when he described the personal computer as a “bicycle for the mind.” Brand’s Big Sur weekend would point him in a radical new direction, a path that ultimately contributed not only to the emergence of the counterculture in Northern California but also to the birth of a new environmental movement.

Strong brands are an inside job. How your team feels about your brand is how everyone else will eventually feel too. It’s simple: there’s a limit to the amount of incoherence a brand can contain. Magnetic brands start inside. Make a conscious decision to build a culture, not a show. How you do internal things is how you do everything.

Although it was Edmund Dene Morel who had ignited a movement, he was not the first outsider to see King Leopold’s Congo for what it was and to try hard to draw the world’s attention to it. That role was played by George Washington Williams, a black American journalist and historian, who, unlike anyone before him, interviewed Africans about their experience of their white conquerors. It was another black American, William Sheppard, who recorded a scene he came across in the Congo rain forest that would brand itself on the world’s consciousness as a symbol of colonial brutality.

Sustainability is no longer something for conscious consumers and brands in some of the most developed countries in the world but something that concerns us all. Across the world. Across industries. It should have been since the beginning of the industrial revolution.

In the words of Jonathan Haidt,* ‘The conscious mind thinks it’s the Oval Office, when in reality it’s the press office.’ By this he means that we believe we are issuing executive orders, while most of the time we are actually engaged in hastily constructing plausible post-rationalisations to explain decisions taken somewhere else, for reasons we do not understand. But the fact that we can deploy reason to explain our actions post-hoc does not mean that it was reason that decided on that action in the first place, or indeed that the use of reason can help obtain it.

Imagine an alien species with the power to fall asleep at will – they would regard human bedtime behaviour as essentially ridiculous. ‘Rather than just going to sleep, they go through a strange religious ritual,’ an alien anthropologist would remark. ‘They turn off lights, reduce all noise to a minimum and then remove the seven decorative cushions which for no apparent reason are placed at the head of the bed.* Then they lie in silence and darkness, in the hope that sleep descends upon them. And rather than simply waking up when they wish, they program a strange machine which sounds a bell at an appointed time, to nudge them back into consciousness. This seems ridiculous.’ Similarly, imagine an alien species that could decide how happy it wanted to be. They would regard the entire human entertainment industry as a spectacular economic waste.

senses take in about 11 million bits of information every second, but we are only consciously aware of about 40 bits of that information! Which

The future of marketing and branding depends on our capability to shift from this competitive mindset to a creative mindset. We need to live in the conscious presence of the frontal lobe, the part of the mind that doesn’t fear that the other guy will steal our slice of the market share pie, but envisions ways to bake a bigger pie.

Too often we self-censor, too often we fail to fight for our concerns, for fear of being branded a dreamer, an activist, or a troublemaker.

Are you conscious of the scent or odour emanating from your mouth, arm pits, stockings or elsewhere? Are you friendly to your environment? Is your dressing, hair style and make up in line with your defined mission and values? How can you start managing your image and brand for a consistently good impression all the time? Does your image reflect your aspirations?

The war with Mexico fiercely divided the American people. While the majority supported the war, a loud minority despised it, and their rancor filled the newspapers and the debates in the houses of Congress. A newly elected congressional representative from Illinois, Abraham Lincoln, declared: ‘The war with Mexico was unnecessarily and unconstitutionally commenced by the president.’ Lincoln challenged Polk on the issue that American blood had been shed on American soil and implied that the American troops were the aggressors. He charged that Polk desired ‘military glory … that serpent’s eye which charms to destroy … I more than suspect that Polk is deeply conscious of being in the wrong and that he feels the blood of this war, like the blood of Abel, is crying to Heaven against him.’ However, like many critics of the war, Lincoln voted for an appropriations bill to support military operations. An Illinois newspaper responded to Lincoln’s fulminations by branding him a ‘second Benedict Arnold,’ and Lincoln was defeated for reelection. Comparing Lincoln to Arnold was perhaps the most vicious charge that could then be made against an American. General Arnold has been a trusted favorite of George Washington during the American Revolutionary War. In August 1780 he had turned traitor and attempted to turn over the American army’s position at West Point to the British in exchange for money and a brigadier’s commission in the British army. His act of treachery was discovered but he was able to escape to safety behind British lines. Henry Clay, a former senator from Kentucky and unsuccessful candidate for president, often called the ‘Great Pacificator’ or the ‘Great Compromiser’ for his efforts to hold the Union together, spoke out forcefully: ‘The Mexican war,’ he said, ‘is one of unnecessary and offensive aggression … Mexico is defending her firesides, her castles, and her altars, not we.’ Representative

It has been said that poise is our highest state of consciousness. It reflects your presence, composure, balance, gratitude, discretion, and self-respect. Whether a man or a woman, a poised person carries within themselves an elegant air of dignity and grace. Their personal brand is polished and purposeful.

At least one version of quantum theory, propounded by the Hungarian mathematician John von Neumann in the 1930's "claims that the world is built no out of bits of matter but out of bits of knowledge-subjective, conscious knowings," Stapp says. These ideas, however, have fallen far short of toppling the materialist worldview, which has emerged so triumphant that to suggest humbly that there might be more to mental life than action potentials zipping along axons is to risk being branded a scientific naif. Even worse, it is to be branded nonscientific. When, in 1997, I made just this suggestion over dinner to a former president of the Society for Neuroscience, he exlaimed, "Well, then you are not a scientist." Questioning whether consciousness, emotions, thoughts, the subjective feeling of pain, and the spark of creativity arise from nothing but the electrochemical activity of large collections of neuronal circuits is a good way to get dismissed as a hopeless dualist.

Before anyone brands me cruel, remember that Ceja knocked out my tooth for corrupting a nonexistent sister. And while this wasn’t a conscious revenge, I’d take it. One man’s cruelty is another man’s justice.

My brand of Satanism is the ultimate conscious alternative to herd mentality and institutionalized thought. It is a studied and contrived set of principles and exercises designed to liberate individuals from a contagion of mindlessness that destroys innovation. I have termed my thought “Satanism” because it is most stimulating under that name. Self-discipline and motivation are effected more easily under stimulating conditions. Satanism means “the opposition” and epitomizes all symbols of nonconformity. Satanism calls forth the strong ability to turn a liability into an advantage, to turn alienation into exclusivity. In other words, the reason it’s called Satanism is because it’s fun, it’s accurate, and it’s productive.

Oh, God, Jane, why did I let you go?” he asked in an aching voice that resonated to her very soul. “I’ve been lost ever since.” The words melted the last corner of ice in her heart, and when he lowered his head to hers, she rose to him like a shoot stretching for the sun. Moaning low in his throat, he devoured her mouth, his kiss pure hot passion, so all-consuming that within moments she had to pull free just to breathe. Then he shifted his kisses to her cheek and ear and jaw, branding everything as his. “I need you,” he said against her throat. “God help me for it, but I do. All these years without you have been hell.” Kissing her neck, he fisted his hands in her sleeves. “I want to strip this gown from you. I want to lay you down in that straw over there and have my way with you.” The words made her exult. “Then do it,” she murmured against his hair. “Now. Tonight. Have your way with me, and I’ll have mine with you.” “That’s what I’m afraid of,” he said darkly, but he seized her mouth again with such ferocity that it took her aback…then fed some feral part of her that had never felt like this with anyone but him. She couldn’t get her fill of his mouth…or his hands, which roamed her most familiarly. Wanting to touch him, too, she reached for the buttons of his waistcoat. He broke their kiss to stare at her, a sudden sobering awareness in his eyes. “We shouldn’t do this here.” There was no question what “this” meant. There was also no question that he was having second thoughts, pulling away from her. She refused to let him. “Why not? The grooms and the coachman have all gone to bed. And you did say you meant to marry me.” “Yes, but you’re a lady,” he said fiercely. “You deserve better than to be tumbled in a stable.” That was the trouble with Dom. Some part of him still saw her as the poor maiden needing his protection, not as a full-grown woman who had the same needs as he had. Who wanted and yearned just the same as he did. He’d sent her away last night to protect her innocence, and then had avoided her for the next day. She wasn’t giving him the chance to do that again, not now that he’d allowed her a glimpse into his soul. Dragging her hands free of his grip, she went to shut the door to the harness room. “Twelve years ago you decided what I deserved, and I ended up alone. So this time I will decide what I deserve.” Ignoring a twinge of self-consciousness, she faced him and began to undo the front fastenings of her pelisse-robe. “And I deserve this. I deserve you.

In fact, scholars have noted that many trauma survivors appear at times even to seek out their further traumatization through various self-destructive reenactments and revictimizations, perhaps akin in certain respects to a form of addiction (e.g., Briere & Runtz, 1987, 1993; Chu, 2011; Courtois, 2004; Myrick, Brand, & Putnam, 2013; van der Kolk, 1989). Assuming,

In Kern County, California, a vast squat of irrigated farmland that had been heavily settled by people from the South, Klansmen kidnapped Dwight Mason, a white doctor, and dragged him to a baseball field for torture. In front of a hooting, clapping crowd of thirty people, Mason was hanged until he lost consciousness, whipped, tarred, and branded. He was targeted because he had filed for divorce. The Klan wanted to make an example of anyone who threatened “the sanctity of the home,” as it was put in a statement. He was also said to be performing abortions on the side.

Life on the platforms forces young people to become their own brand managers, always thinking ahead about the social consequences of each photo, video, comment, and emoji they choose. Each action is not necessarily done “for its own sake.” Rather, every public action is, to some degree, strategic. It is, in Peter Gray’s phrase, “consciously pursued to achieve ends that are distinct from the activity itself.

Biopolitics is characterized by, 'You should do it!' through excessive exertion of discipline and punishment; psychopolitics is characterized by, 'You could do it!' through the compulsion of psychiatric therapies and excessive positivity; and technopolitics is characterized by, 'You would do it!' through the impulsion of marketing, branding, and selling one’s own digital identity via OnlyFans, Twitch, Instagram, and Twitter because of the allure of infinite digital potential and techno-power to create new virtual realities and live out the life of your dreams albeit synthetic and inauthentic as a means to subjugate the minds and bodies of people to behave certain desirable ways that benefit the techno-states’ algorithmic parameters and intuitively exert coercion and control through techno-discursive and non-discursive formations of knowledge-acquisition and pre-selection of algorithmic feeds that are preordained not to benefit the collective interest of humanity but through the survivability of the company as they demand it so.

Gen Z became the first generation in history to go through puberty with a portal in their pockets that called them away from the people nearby and into an alternative universe that was exciting, addictive, unstable, and- as I will show-unsuitable for children and adolescents. Succeeding socially in that universe required them to devote a large part of their consciousness-perpetually-to managing what became their online brand. This was now necessary to gain acceptance from peers, which is the oxygen of adolescence, and to avoid online shaming, which is the nightmare of adolescence. Gen Z teens got sucked into spending many hours of each day scrolling through the shiny happy posts of friends, acquaintances, and distant influencers.

Consciousness not Compost (The Sonnet) Owning brand new devices counts for nothing, if your mind belongs brutally to the stoneage. It's okay to carry trinkets as heirloom, but consciousness is no object of heritage. To make heritage out of consciousness is to make garbage out of consciousness. To make tradition out of stagnation is to make fertilizer out of living veins. What's in your head, fervor or fertilizer! What are you, consciousness or compost! Buy some flowers for your ancestral graves, but never become compost to get their praise!

Creative people have a problem that looks unique, but the truth is that all of us feel exactly like them when it comes to living our dreams, because to make art is exactly like living any dream. Every moment is brand new. We all fear what's new. Whats dangerous about being creative? Well for one thing its scary to change gears from low-anxiety, maintenance type activities to the intensity of a level of consciousness where everything is new. Perhaps you fear the size of your own gift. Having a real gift is terrifying. Artists have to strip away what is familiar so that they can see what is new and so do you whether you're an artist or not. What's new is risky and evolution has worked to teach us to avoid risk. It's developed a powerful mechanism inside of us that works to turn anything new into habit.