Brand Conscious Quotes

Whenever I am in a difficult situation where there seems to be no way out, I think about all the times I have been in such situations and say to myself, "I did it before, so I can do it again.

When you work on something that only has the capacity to make you 5 dollars, it does not matter how much harder you work – the most you will make is 5 dollars.

Today is a new day and it brings with it a new set of opportunities for me to act on. I am attentive to the opportunities and I seize them as they arise. I have full confidence in myself and my abilities. I can do all things that I commit myself to. No obstacle is too big or too difficult for me to handle because what lies inside me is greater than what lies ahead of me. I am committed to improving myself and I am getting better daily. I am not held back by regret or mistakes from the past. I am moving forward daily. Absolutely nothing is impossible for me.

Do you wake up as I do, having forgotten what it is that hurts or where, until you move? There is a second of consciousness that is clean again. A second that is you, without memory or experience, the animal warm and waking into a brand new world. There is the sun dissolving the dark, and light as clear as music, filling the room where you sleep and the other rooms behind your eyes.

The only Revolution that can really change the world is the one in your own consciousness, and mine has already begun.

Everyone is a salesman, and the product is each person. Personal branding is being conscious to the continual nature of selling yourself.

Love isn’t something that we invented. It’s observable. Powerful. It has to mean something. Maybe it means something more, something we can’t yet understand. Maybe it’s some evidence, some artifact of a higher dimension that we can’t consciously perceive. Love is the one thing that we’re capable of perceiving that transcends dimensions of time and space.

I know change is possible, I know there is an alternative, because I live a completely different life to the one I was born with. I also know that the solution is not fame or money or any transient adornment of the individual. The only Revolution that can really change the world is the one in your own consciousness, and mine has already begun.

We are living in a zoo, or more accurately a farm, our collective consciousness, our individual consciousness, has been hijacked by a power structure that needs us to remain atomized and disconnected. We want union, we want connection, we need it the way we need other forms of nutrition, and denied it we delve into the lower impulses for sanctuary.

I think that there is an infinite creative force that generates all consciousness and all matter and we are all connected and if you align yourself with this infinite creative force then you can be positive and you can be beautiful, I don’t think its a person or god , I don’t believe in any particular doctrine or dogma, only that humanity is connected.

My belief is that we do not currently operate on a frequency of consciousness that is capable of interpreting the information required to understand the great mystery. I

the material world is an illusion and its treasures all too temporal. That doesn’t mean you have to live as a monk, although that is one way out of it, it just means you can never quench your spiritual craving through material means. Gratitude for where you are and what you have is one important coordinate for retuning our consciousness. Similarly acceptance.

I don’t wake up in the morning and think, ‘Wow, I’m on a planet in the Milky Way, in infinite space, bestowed with the gift of consciousness, which I did not give myself, with the gift of language, with lungs that breathe and a heart that beats, none of which I gave myself, with no concrete understanding of the Great Mysteries, knowing only that I was born and will die and nothing of what’s on either side of this brief material and individualized glitch in the limitless expanse of eternity and, I feel, I feel love and pain and I have senses, what a glorious gift! I can relate, and create and serve others or I can lose myself in sensuality and pleasure. What a phenomenal mystery!’ Most days I just wake up feeling a bit anxious and plod a solemn, narrow path of survival, coping. ‘I’ll have a coffee’, ‘I’ll try not to reach for my phone as soon as I stir, simpering and begging like a bad dog at a table for some digital tidbit, some morsel of approval, a text, that’ll do

Can you conceive of an injustice, criminal in nature, encroaching upon your life’s course? Yes, you; reading this. -- Does your status, as it were, have you so psychologically fractured you honestly believe you’re immune? If thought occupies you for more than a second, you’re entrenched in ignorance you favor. What should be an innate appreciation of society holds little to no relevance today. Your financial footing takes priority over just about any and everything. Being alive, able bodied, and breathing isn’t enough. What happens when that’s all stripped away? The choice to exist in the creation of social media was yours, where a mere accusation, or negative posting could damage what should be held in the highest regard, your reputation. The cyber establishment’s chokehold is fierce, and you feel it, yet you constantly wonder why you can’t breathe, but hey, you’re “woke” right? Your foundation, personal and or financial might be buckling, but you’re clueless, even though it was you who shared every delicate and secular aspect of your life. Our brand has replaced moral fiber, dictating and tampering with the control of humanity. Are we waiting for the catastrophic crash of mankind? It appears so, when you step back from the edge, watch and listen? That’s a predicament that wasn’t even on your radar, but here you are, “woke,” right? A roof over your head, clothes on your back, sustenance, hell, even the air you breathe, all taken for granted. This should be a daunting notion I’m setting before the appetite of your consciousness, but perhaps it remains far-fetched. The question you should be asking yourself is, how woke are you; really? Regardless of gender, a simple compliment, smile, assistance, or jealousy can ignite a desire to stalk or destroy a person. -- The only untainted bubble any of us occupied was in utero, so you are not above reproach of any kind. Whatever self-made bacterial hubris you’ve placed yourself in, outside of that, speaks to the degree of self-importance encasing you, so it’s impossible for you to appreciate what it is to be “woke,” in the real world.

Limitless consciousness, source of all light and love, please lay aside for me doubt and prejudice and give me willingness to believe that you can solve this problem, too, the way you have solved other problems.

Today is a new day. A new day of new thought, a new day of new consciousness, a new day of new love, a new day of new life. I am no longer tied to my past, I am no longer tied to my former self. Today I am brand new...

To feel everything in every way; to be able to think with the emotions and feel with the mind; not to desire much except with the imagination; to suffer with haughtiness; to see clearly so as to write accurately; to know oneself through diplomacy and dissimulation; to become naturalized as a different person, with all the necessary documents; in short, to use all sensations but only on the inside, peeling them all down to God and then wrapping everything up again and putting it back in the shop window like the sales assistant I can see from here with the small tins of a new brand of shoe polish.

I was someone who lived in anxiety. I felt anxiety was part of being conscious in the world; it was a prerequisite of a moral and ethical life. I don't mean the anxieties of Capital, I mean the anxieties of an unfinished world, the unfinished projects of the imagination, as Wilson Harris would put it.

Our conscious mind tries hard to preserve the illusion that it deliberately chose every action you have ever taken; in reality, in many of these decisions it was a bystander at best, and much of the time it did not even notice the decision being made.

We constantly rewrite the past to form a narrative which cuts out the non-critical points – and which replaces luck and random experimentation with conscious intent.

When a lie has been embedded in the public consciousness, the truth has a difficult time making itself known.

Pretending to be extroverted when you're an introverted is about as fun as shoving your face into a dirty bucket of ice. I constantly felt on edge and my sensitivity towards social cues surged like an off-brand Spidey sense. I soon found myself developing this fun little habit of replaying past conversations in my head as I spent my days drowning in a ball pit of self-consciousness.

Name the colors, blind the eye” is an old Zen saying, illustrating that the intellect’s habitual ways of branding and labeling creates a terrible experiential loss by displacing the vibrant, living reality with a steady stream of labels. It is the same way with space, which is solely the conceptual mind’s way of clearing its throat, of pausing between identified symbols. At any rate, the subjective truth of this is now supported by actual experiments (as we saw in the quantum theory chapters) that strongly suggest distance (space) has no reality whatsoever for entangled particles, no matter how great their apparent separation.

The Sweat and the Furrow was Silas Weekley being earthly and spade-conscious all over seven hundred pages. The situation, to judge from the first paragraph, had not materially changed since Silas's last book: mother lying-in with her eleventh upstairs, father laid-out after his ninth downstairs, eldest son lying to the Government in the cow-shed, eldest daughter lying with her lover in the the hayloft, everyone else lying low in the barn. The rain dripped from the thatch, and the manure steamed in the midden. Silas never omitted the manure. It was not Silas's fault that its steam provided the only uprising element in the picture. If Silas could have discovered a brand of steam that steamed downwards, Silas would have introduced it.

At first I thought it was simply that the specter of the crazy bag lady has been branded so simply into the collective female consciousness that we’re stuck with her. Now I realized I was wrong. What is haunting about the bag lady is not only that she is left to wander the streets, cold and hungry, but that she’s living proof of what it means to not be loved. Her apparition will endure as long as women consider the love of a man the most supreme of all social validations.

We’re naked under our clothes; we both know what it’s like to need to fart and hold it in, or not be able to get a hard-on, or worry that a bloke across the room might be looking at your bird and you might have to fight him but he looks well hard.

The biological imperative to live—indeed, live forever—was burned into our brains, into our emotional self-model, over the course of millennia. But our brand-new cognitive self-models tell us that all attempts to realize this imperative will ultimately be futile. Mortality, for us, is not only an objective fact but a subjective chasm, an open wound in our phenomenal self-model. We have a deep, inbuilt existential conflict, and we seem to be the first creatures on this planet to experience it consciously.

Here is a key insight for any startup: You may think yourself a puny midget among giants when you stride out into a marketplace, and suddenly confront such a giant via litigation or direct competition. But the reality is that larger companies often have much more to fear from you than you from them. For starters, their will to fight is less than yours. Their employees are mercenaries who don’t deeply care, and suffer from the diffuse responsibility and weak emotional investment of a larger organization. What’s an existential struggle to you is merely one more set of tasks to a tuned-out engineer bored of his own product, or another legal hassle to an already overworked legal counsel thinking more about her next stock-vesting date than your suit. Also, large companies have valuable public brands they must delicately preserve, and which can be assailed by even small companies such as yours, particularly in a tight-knit, appearances-conscious ecosystem like that of Silicon Valley. America still loves an underdog, and you’ll be surprised at how many allies come out of the woodwork when some obnoxious incumbent is challenged by a scrappy startup with a convincing story. So long as you maintain unit cohesion and a shared sense of purpose, and have the basic rudiments of living, you will outlast, outfight, and out-rage any company that sets out to destroy you. Men with nothing to lose will stop at nothing to win.

Cooper: You're a scientist, Brand. Brand: So listen to me when I say that love isn't something that we invented. It's... observable, powerful. It has to mean something. Cooper: Love has meaning, yes. Social utility, social bonding, child rearing... Brand: We love people who have died. Where's the social utility in that? Cooper: None. Brand: Maybe it means something more - something we can't yet understand. Maybe it's some evidence, some artifact of a higher dimension that we can't consciously perceive. I'm drawn across the universe to someone I haven't seen in a decade, who I know is probably dead. Love is the one thing we're capable of perceiving that transcends dimensions of time and space. Maybe we should trust that, even if we can't understand it

While India is undoubtedly complex, there still are some simple truths that managers have to accept. Indian consumers are very value-conscious. They may be poor, but they are not backward. Even in media-dark India, consumers are well informed. They are not overwhelmed by Western brands. And they can make a difference to the global positions of individual firms. Consider cellphones. The Indian market is growing at the rate of 6 million new subscribers per month.

Mystical experience needs some form of dogma in order not to dissipate into moments of spiritual intensity that are merely personal, and dogma needs regular infusions of unknowingness to keep from calcifying into the predictable, pontificating, and anti-intellectual services so common in mainstream American churches. So what does all this mean practically? It means that congregations must be conscious of the persistent and ineradicable loneliness that makes a person seek communion, with other people and with God, in the first place. It means that conservative churches that are infused with the bouncy brand of American optimism one finds in sales pitches are selling shit. It means that liberal churches that go months without mentioning the name of Jesus, much less the dying Christ, have no more spiritual purpose or significance than a local union hall. It means that we -- those of us who call ourselves Christians -- need a revolution in the way we worship. This could mean many different things -- poetry as liturgy, focused and extended silences, learning from other religious traditions and rituals (this seems crucial), incorporating apophatic language. But one thing it means for sure: we must be conscious of language as language, must call into question every word we use until we refine or remake a language that is fit for our particular religious doubts and despairs -- and of course (and most of all!) our joys.

Companies should embrace sustainable business practices because it demonstrates corporate responsibility, reduces environmental impact, and appeals to socially conscious consumers. Sustainable practices not only contribute to a better planet but can also enhance brand image, customer loyalty, and long-term profitability.

What brand of self-pride is the consciousness that Zeidy has, that he can dress like a pauper and still command respect?

In the end the British will walk out because 100,000 British cannot control 350 million Indians if those Indians refuse to cooperate.” A small minority cannot control an uncooperative majority, so they must be distracted, divided, tyrannized, or anesthetized into compliance. Gandhi dealt with the colonization of nations by nations; we deal now with the colonization of consciousness by corporations.

The woods, the vines, the very stones, were at one with the brightness of the sun and the unblemished sky, and even when the sky grew overcast, the multitude of leaves, as in a sudden change of tone, the earth of the roads, the roofs of the town, seemed as though caught up in the unity of a brand-new world. And all that Jean was feeling seemed without effort to chime with the surrounding oneness, and he was conscious of the perfect joy which is the gift of harmony.

Name the colors, blind the eye” is an old Zen saying, illustrating that the intellect’s habitual ways of branding and labeling creates a terrible experiential loss by displacing the vibrant, living reality with a steady stream of labels.

There is humility in confession. A recognition of flaws. To hear myself say out loud these shameful secrets meant I acknowledged my flaws. I also for the first time was given the opportunity to contextualize anew the catalogue of beliefs and prejudices, simply by exposing them to another, for the first time hearing the words ‘Yes, but have you looked at it this way?’ This was a helpful step in gaining a new perspective on my past, and my past was a significant proportion of who I believed myself to be. It felt like I had hacked into my own past. Unravelled all the erroneous and poisonous information I had unconsciously lived with and lived by and with necessary witness, the accompaniment of another man, reset the beliefs I had formed as a child and left unamended through unnecessary fear. Suddenly my fraught and freighted childhood became reasonable and soothed. ‘My mum was doing her best, so was my dad.’ Yes, people made mistakes but that’s what humans do, and I am under no obligation to hoard these errors and allow them to clutter my perception of the present. Yes, it is wrong that I was abused as a child but there is no reason for me to relive it, consciously or unconsciously, in the way I conduct my adult relationships. My perceptions of reality, even my own memories, are not objective or absolute, they are a biased account and they can be altered. It is possible to reprogram your mind. Not alone, because a tendency, a habit, an addiction will always reassert by its own invisible momentum, like a tide. With this program, with the support of others, and with this mysterious power, this new ability to change, we achieve a new perspective, and a new life.

Imagine for a just a moment, if you will, that the slaves who were brought to America weren’t dark-skinned. Instead, white people and black people were both the same neutral skin color. The only way that slave holders were able to tell the slaves apart from themselves was by marking them in some manner, like a brand or something. After Abolition, when former slaves had children they were no longer given marks to tell them apart from anyone else. Imagine now that illegal Mexicans who sneak into America in hopes of making a better life for their families are this same neutral skin color, just like “white” people and “black” people. There is no concrete way to tell them apart from anyone else except that they might sound different. But once they have children who sound just like everyone else there is no concrete way to tell them apart from the “natives.” As human beings, we naturally find ways to categorize ourselves. The very first thing that we do when we see a person is compare their appearance to our own. We use an internal ranking system. Maybe it’s time to consciously abandon our internal ranking system. The only way to achieve true equality is through colorblindness. Let’s try a little harder and see what happens.

Wow, I’m on a planet in the Milky Way, in infinite space, bestowed with the gift of consciousness, which I did not give myself, with the gift of language, with lungs that breathe and a heart that beats, none of which I gave myself, with no concrete understanding of the Great Mysteries, knowing only that I was born and will die and nothing of what’s on either side of this brief material and individualized glitch in the limitless expanse of eternity and, I feel, I feel love and pain and I have senses, what a glorious gift!

Thinking in art and morals and even mathematics is neither the reflection in consciousness of a mechanical order in the brain nor the tracing with the mind’s eye of some empirical order in its object, but an endeavour to realize in thought an ideal order which would satisfy an inner demand. The nearer thought comes to its goal, the more it finds itself under constraint by that goal, and dominated in its creative effort by aesthetic or moral or logical relevance. These relations of relevance are not physical or psychological relations. They are normative relations that can enter into the mental current because that current is . . . teleological. Their operation marks the presence of a different type of law, which supervenes upon physical and psychological laws when purpose takes control.

We are all made from the same seeds. It makes sense to say that compassion, love sunshine, water and nourishing seeds will grow into healthy, happy, fulfilled plants. You don’t have to like a certain kind of bread or be a bread maker to have faith. God invented more than brand of toasters to spread the seeds of faith. Those who become self-righteous bread makers shall have self-righteous toaster consciousness. If our belief system excludes us from sharing bread with those who do not believe the exact same manner as we do, that’s when its time to re-evaluate our belief system.

But the more shrewdly and earnestly we study the histories of men, the less ready shall we be to make use of the word ‘artificial.’ Nothing in the world has ever been artificial. Many customs, many dresses, many works of art are branded with artificiality because the exhibit vanity and self-consciousness: as if vanity were not a deep and elemental thing, like love and hate and the fear of death. Vanity may be found in darkling deserts, in the hermit and in the wild beasts that crawl around him. It may be good or evil, but assuredly it is not artificial: vanity is a voice out of the abyss.

Usually, when I’ve met the people who are meant to be in a position of power, I’ve always made sure to give them a damn good soul stare—y’know, look right in their eyes, through the blackness of the pupils and into whatever conscious field exists within. Then lock the eyes on, but let them gently defocus so that the defined parameters of the visual physical go blurry and you can feel the energy behind it, the unseeable energy that isn’t made of photons. Then, if your mind is quiet, you will be informed of the quality of their essence, or at least of the manifest persona that they believe themselves to be.

Donald Trump consciously stokes racist sentiment, and has given a rocket boost to the ‘alt-right’ fringe of neo-Nazis and white nationalists. But to write off all those who voted for him as bigoted will only make his job easier. It is also inaccurate. Millions who backed Trump in 2016 had voted for Barack Obama in 2008. Did they suddenly become deplorable? A better explanation is that many kinds of Americans have long felt alienated from an establishment that has routinely sidelined their economic complaints. In 2008 America went for the outsider, an African-American with barely any experience in federal politics. Obama offered hope. In 2016 it went for another outsider with no background in any kind of politics. Trump channelled rage. To be clear: Trump poses a mortal threat to all America’s most precious qualities. But by giving a higher priority to the politics of ethnic identity than people’s common interests, the American left helped to create what it feared. The clash of economic interests is about relative trade-offs. Ethnic politics is a game of absolutes. In 1992, Bill Clinton won the overwhelming majority of non-college whites. By 2016, most of them had defected. Having branded their defection as racially motivated, liberals are signalling that they do not want them back.

The word “racism” went out of fashion in the liberal haze of racial progress—Obama’s political brand—and conservatives started to treat racism as the equivalent to the N-word, a vicious pejorative rather than a descriptive term. With the word itself becoming radioactive to some, passé to others, some well-meaning Americans started consciously and perhaps unconsciously looking for other terms to identify racism. “Microaggression” became part of a whole vocabulary of old and new words—like “cultural wars” and “stereotype” and “implicit bias” and “economic anxiety” and “tribalism”—that made it easier to talk about or around the R-word. I do not use “microaggression” anymore. I detest the post-racial platform that supported its sudden popularity. I detest its component parts—“micro” and “aggression.” A persistent daily low hum of racist abuse is not minor. I use the term “abuse” because aggression is not as exacting a term. Abuse accurately describes the action and its effects on people: distress, anger, worry, depression, anxiety, pain, fatigue, and suicide.

As communicators, we are complicit in the harm caused by performative communications, microaggressions, reinforcing stereotypes in our content, and contributing to damaging our brand’s reputation…. As conscious communicators, with an awareness of others’ experiences and a commitment to centering them, we are uniquely positioned to help build a truly people-centered workplace.

As communicators, we are complicit in the harm caused by performative communications, microaggressions, reinforcing stereotypes in our content, and contributing to damaging our brand’s reputation…. As conscious communicators, with an awareness of others’ experiences and a commitment to centering them, we are uniquely positioned to help build a truly people-centered workplace.

The morbid thought had a power of its own that he could not control. It was not foreseen in his philosophical brand of psychology, where everything flowed neatly from consciousness and sense-perception. The professor admitted that his case was pathological, but there his thinking stopped, because it had arrived at the sacrosanct border-line between the philosophical and the medical faculty.

Life on the platforms forces young people to become their own brand managers, always thinking ahead about the social consequences of each photo, video, comment, and emoji they choose. Each action is not necessarily done “for its own sake.” Rather, every public action is, to some degree, strategic. It is, in Peter Gray’s phrase, “consciously pursued to achieve ends that are distinct from the activity itself.

Most of the methods of training the conscious side of the writer-the craftsman and the critic in him- are actually hostile to the good of the artist's side; and the converse of this proposition is likewise true. But it is possible to train both sides of the character to work in harmony, and the first step in that education is to consider that you must teach yourself not as though you were one person, but two.

From Venice to Rome, Paris to Brussels, London to Edinburgh, the Ambassadors watched, long-eared and bright-eyed. Charles of Spain, Holy Roman Emperor, fending off Islam at Prague and Lutherism in Germany and forcing recoil from the long, sticky fingers at the Vatican, cast a considering glance at heretic England. Henry, new King of France, tenderly conscious of the Emperor's power and hostility, felt his way thoughtfully toward a small cabal between himself, the Venetians and the Pope, and wondered how to induce Charles to give up Savoy, how to evict England from Boulogne, and how best to serve his close friend and dear relative Scotland without throwing England into the arms or the lap of the Empire. He observed Scotland, her baby Queen, her French and widowed Queen Mother, and her Governor Arran. He observed England, ruled by the royal uncle Somerset for the boy King Edward, aged nine. He watched with interest as the English dotingly pursued their most cherished policy: the marriage which should painlessly annex Scotland to England and end forever the long, dangerous romance between Scotland and England. Pensively, France marshalled its fleet and set about cultivating the Netherlands, whose harbours might be kind to storm-driven galleys. The Emperor, fretted by Scottish piracy and less busy than he had been, watched the northern skies narrowly. Europe, poised delicately over a brand-new board, waiting for the opening gambit.

This was a helpful step in gaining a new perspective on my past, and my past was a significant proportion of who I believed myself to be. It felt like I had hacked into my own past. Unravelled all the erroneous and poisonous information I had unconsciously lived with and lived by and with necessary witness, the accompaniment of another man, reset the beliefs I had formed as a child and left unamended through unnecessary fear. Suddenly my fraught and freighted childhood became reasonable and soothed. ‘My mum was doing her best, so was my dad.’ Yes, people made mistakes but that’s what humans do, and I am under no obligation to hoard these errors and allow them to clutter my perception of the present. Yes, it is wrong that I was abused as a child but there is no reason for me to relive it, consciously or unconsciously, in the way I conduct my adult relationships. My perceptions of reality, even my own memories, are not objective or absolute, they are a biased account and they can be altered.

Most of us know what it takes for us to feel loved. What we have to learn is how to ask for it. A partner is not a mind reader, so it is up to each of us to tell our partner what our brand of love is. And if we have to teach our partner how to love us, we also have to learn how to love him or her. Knowing this makes it clear that love is not a sentimental feeling but a conscious choice to give and receive in unique and often challenging ways. Love is the easiest and hardest thing that we will ever do.

Consciousness not Compost (The Sonnet) Owning brand new devices counts for nothing, if your mind belongs brutally to the stoneage. It's okay to carry trinkets as heirloom, but consciousness is no object of heritage. To make heritage out of consciousness is to make garbage out of consciousness. To make tradition out of stagnation is to make fertilizer out of living veins. What's in your head, fervor or fertilizer! What are you, consciousness or compost! Buy some flowers for your ancestral graves, but never become compost to get their praise!

In a private room down the hall, a tired but delighted Cecily was watching her husband with his brand-new son. Cecily had thought that the expression on Tate’s face at their wedding would never be duplicated. But when they placed the tiny little boy in his father’s gowned arms in the delivery room, and he saw his child for the first time, the look on his face was indescribable. Tears welled in his eyes. He’d taken the tiny little fist in his big, dark hand and smoothed over the perfect little fingers and then the tiny little face, seeking resemblances. “Generations of our families,” he said softly, “all there, in that face.” He’d looked down at his wife with unashamedly wet eyes. “In our son’s face.” She wiped her own tears away with a corner of the sheet and coaxed Tate’s head down so that she could do the same for him where they were, temporarily, by themselves. Now she was cleaned up, like their baby, and drowsy as she lay on clean white sheets and watched her husband get acquainted with his firstborn. “Isn’t he beautiful?” he murmured, still awed by the child. “Next time, we have to have a little girl,” he said with a tender smile, “so that she can look like you.” Her heart felt near to bursting as she stared up at that beloved face, above the equally beloved face of their firstborn. “My heart is happy when I see you,” she whispered in Lakota. He chuckled, having momentarily forgotten that he’d taught her how to say it. “Mine is equally happy when I see you,” he replied in English. She reached out and clasped his big hand with her small one. On the table beside her was a bouquet of roses, red and crisp with a delightful soft perfume. Her eyes traced them, and she remembered the first rose he’d ever given her, when she was seventeen: a beautiful red paper rose that he’d brought her from Japan. Now the roses were real, not imitation. Just as her love for him, and his for her, had become real enough to touch. He frowned slightly at her expression. “What is it?” he asked softly. “I was remembering the paper rose you brought me from Japan, just after I went to live with Leta.” She shrugged and smiled self-consciously. He smiled back. “And now you’re covered in real ones,” he discerned. She nodded, delighted to see that he understood exactly what she was talking about. But, then, they always had seemed to read each others’ thoughts-never more than now, with the baby who was a living, breathing manifestation of their love. “Yes,” she said contentedly. “The roses are real, now.” Outside the window, rain was coming down in torrents, silver droplets shattering on the bright green leaves of the bushes. In the room, no one noticed. The baby was sleeping and his parents were watching him, their eyes full of warm, soft dreams.

We are living in a zoo, or more accurately a farm, our collective consciousness, our individual consciousness, has been hijacked by a power structure that needs us to remain atomized and disconnected. We want union, we want connection, we need it the way we need other forms of nutrition, and denied it we delve into the lower impulses for sanctuary. We have been segregated and severed, from each other and even from ourselves. We have been told that freedom is the ability to pursue our petty, trivial desires when true freedom is freedom from these petty, trivial desires.

Like modern science, Buddhism talks about the existence of billions and billions of galaxies. The consciousness of a person born on earth may have come from a galaxy far away, drawn here by the force of karma, which connects that person’s mental energy to this planet. On the other hand, the consciousness of a person dying on this earth may at the time of death be karmically directed to a rebirth in another galaxy, far from here. If more minds are being drawn to earth, the population increases; if fewer, it declines. That does not mean that brand new minds are coming into existence. Each mind taking rebirth here on earth has come from its previous life—perhaps in another galaxy, perhaps on earth itself, but not from nowhere.

And then one day everything changed; the world shifted on its axis, our consciousness evolved. Instead of making their purchase deci- sions based solely on price, people became willing to pay more for sustainable or organic products. They no longer wanted their meat mass-produced; they wanted grass-fed beef from a local farmer. Rather than just a good sweat from their exercise, they also wanted mindfulness, so they took up SoulCycle, yoga, or meditation. And rather than settling down to buy their dream home and build their 401k, they spent their resources searching out experiences they could share and cherish more than they would another purse or car. Above all else, they wouldn’t accept the status quo. Instead of working in secure yet unfulfilling jobs, they wanted to create an existence that reflected their innermost desires and beliefs. And they did, in record numbers.

Princess Cookie’s cognitive pathways may have required a more comprehensive analysis. He knew that it was possible to employ certain progressive methods of neural interface, but he felt somewhat apprehensive about implementing them, for fear of the risks involved and of the limited returns such tactics might yield. For instance, it would be a particularly wasteful endeavor if, for the sake of exhausting every last option available, he were even to go so far as resorting to invasive Ontological Neurospelunkery, for this unorthodox process would only prove to be the cerebral equivalent of tracking a creature one was not even sure existed: surely one could happen upon some new species deep in the caverns somewhere and assume it to be the goal of one’s trek, but then there was a certain idiocy to this notion, as one would never be sure this newfound entity should prove to be what one wished it to be; taken further, this very need to find something, to begin with, would only lead one to clamber more deeply inward along rigorous paths and over unsteady terrain, the entirety of which could only be traversed with the arrogant resolve of someone who has already determined, with a misplaced sense of pride in his own assumptions, that he was undoubtedly making headway in a direction worthwhile. And assuming still that this process was the only viable option available, and further assuming that Morell could manage to find a way to track down the beast lingering ostensibly inside of Princess Cookie, what was he then to do with it? Exorcise the thing? Reason with it? Negotiate maybe? How? Could one hope to impose terms and conditions upon the behavior of something tracked and captured in the wilds of the intellect? The thought was a bizarre one and the prospect of achieving success with it unlikely. Perhaps, it would be enough to track the beast, but also to let it live according to its own inclinations inside of her. This would seem a more agreeable proposition. Unfortunately, however, the possibility still remained that there was no beast at all, but that the aberration plaguing her consciousness was merely a side effect of some divine, yet misunderstood purpose with which she had been imbued by the Almighty Lord Himself. She could very well have been functioning on a spiritual plane far beyond Morell’s ability to grasp, which, of course, seared any scrutiny leveled against her with the indelible brand of blasphemy. To say the least, the fear of Godly reprisal which this brand was sure to summon up only served to make the prospect of engaging in such measures as invasive Ontological Neurospelunkery seem both risky and wasteful. And thus, it was a nonstarter.

The influences of his solitary hut-life were upon him besides, and gave him a savage air that no dress could tame; added to these were the influences of his subsequent branded life among men, and, crowning all, his consciousness that he was dodging and hiding now. In all his ways of sitting and standing, and eating and drinking,—of brooding about in a high-shouldered reluctant style,—of taking out his great horn-handled jackknife and wiping it on his legs and cutting his food,—of lifting light glasses and cups to his lips, as if they were clumsy pannikins,—of chopping a wedge off his bread, and soaking up with it the last fragments of gravy round and round his plate, as if to make the most of an allowance, and then drying his finger-ends on it, and then swallowing it,—in these ways and a thousand other small nameless instances arising every minute in the day, there was Prisoner, Felon, Bondsman, plain as plain could be.

The scientific world-picture vouchsafe a very complete understanding of all that happens—it makes it just a little too understandable. It allows you to imagine the total display as that of a mechanical clock-work, which for all that science knows could go on just the same as it does, without there being consciousness, will, endeavour, pain and delight and responsibility connected with it—though they actually are. And the reason for this disconcerting situation is just this, that, for the purpose of constructing the picture of the external world, we have used the greatly simplifying device of cutting our own personality out, removing it; hence it it gone, it has evaporated, it is ostensibly not needed. In particular, and most importantly, this is the reason why the scientific world-view contains of itself no ethical values, no aesthetical values, not a word about our own ultimate scope or destination, and no God, if you please. Whence came I, whither go I? Science cannot tell us a word about why music delights us, of why and how an old song can move us to tears. Science, we believe, can, in principle, describe in full detail all that happens in the latter case in our sensorium and 'motorium' from the moment the waves of compression and dilation reach our ear to the moment when certain glands secrete a salty fluid that emerges from our eyes. But of the feelings of delight and sorrow that accompany the process science is completely ignorant—and therefore reticent. Science is reticent too when it is a question of the great Unity—the One of Parmenides—of which we all somehow form part, to which we belong. The most popular name for it in our time is God—with a capital 'G'. Science is, very usually, branded as being atheistic. After what we said, this is not astonishing. If its world-picture does not even contain blue, yellow, bitter, sweet—beauty, delight and sorrow—, if personality is cut out of it by agreement, how should it contain the most sublime idea that presents itself to human mind?

I argue that three key doctrines of postmodernist thought have conspired to discredit the classical concept of ideology. The first of these doctrines turns on a rejection of the notion of representation--in fact, a rejection of an empiricist model of representation, in which the representational baby has been nonchalantly slung out with, the empiricist bathwater. The second revolves on an epistemological skepticism which would hold that the very act of identifying a form of consciousness as ideological entails some untenable notion of absolute truth. Since the latter idea attracts few devotees these days, the former is thought to crumble in its wake. We cannot brand Pol Pot a Stalinist bigot since this would imply some metaphysical certitude about what not being a Stalinist bigot would involve. The third doctrine concerns a reformulation of the relations between rationality, interests and power, along roughly neo-Nietzschean lines, which is thought to render the whole concept of ideology redundant.

The birth and growth of modern antisemitism has been accompanied by and interconnected with Jewish assimilation, the secularization and withering away of the old religious and spiritual values of Judaism. What actually happened was that great parts of the Jewish people were at the same time threatened by physical extinction from without and dissolution from within. In this situation, Jews concerned with the survival of their people would, in a curious and desperate misinterpretation, hit on the consoling idea that antisemitism, after all, might be an excellent means for keeping the people together so that the assumption of external antisemitism would even imply an external guarantee of Jewish existence. This superstition, a secularized travesty of the idea of eternity inherent in a faith in chosenness and a Messianic hope, has been strengthened through the fact that for many centuries the Jews experienced the Christian brand of hostility which was indeed a powerful agent of preservation, spiritually as well as politically. The Jews mistook modern anti-Christian antisemitism for the old religious Jew-hatred—and this all the more innocently because their assimilation had by-passed Christianity in its religious and cultural aspect. Confronted with an obvious symptom of the decline of Christianity, they could therefore imagine in all ignorance that this was some revival of the so-called "Dark Ages." Ignorance or misunderstanding of their own past were partly responsible for their fatal underestimation of the actual and unprecedented dangers which lay ahead. But one should also bear in mind that lack of political ability and judgment have been caused by the very nature of Jewish history, the history of a people without a government, without a country, and without a language. Jewish history offers the extraordinary spectacle of a people, unique in this respect, which began its history with a well-defined concept of history and an almost conscious resolution to achieve a well-circumscribed plan on earth and then, without giving up this concept, avoided all political action for two thousand years. The result was that the political history of the Jewish people became even more dependent upon unforeseen, accidental factors than the history of other nations, so that the Jews stumbled from one role to the other and accepted responsibility for none.

Statement on Hamas (October 10th, 2023) When Israel strikes, it's "national security" - when Palestine strikes back, it's "terrorism". Just like over two hundred years ago when native americans resisted their homeland being stolen, it was called "Indian Attack". Or like over a hundred years ago when Indian soldiers in the British Army revolted against the empire, in defense of their homeland, it was called "Sepoy Mutiny". The narrative never changes - when the colonizer terrorizes the world, it's given glorious sounding names like "exploration" and "conquest", but if the oppressed so much as utters a word in resistance, it is branded as attack, mutiny and terrorism - so that, the real terrorists can keep on colonizing as the self-appointed ruler of land, life and morality, without ever being held accountable for violating the rights of what they deem second rate lifeforms, such as the arabs, indians, latinos and so on. After all this, some apes will still only be interested in one stupid question. Do I support Hamas? To which I say this. Until you've spent a lifetime under an oppressive regime, you are not qualified to ask that question. An ape can ask anything its puny brain fancies, but it's up to the human to decide whether the ape is worthy of a response. What do you think, by the way - colonizers can just keep coming as they please, to wipe their filthy feet on us like doormat, and we should do nothing - just stay quiet! For creatures who call themselves civilized, you guys have a weird sense of morality. Yet all these might not get through your thick binary skull, so let me put it to you bluntly. I don't stand with Hamas, I am Hamas, just like, I don't stand with Ukraine, I am Ukraine. Russia stops fighting, war ends - Ukraine stops fighting, Ukraine ends. Israel ends invasion, war ends - Palestine ends resistance, Palestine ends. However, I do have one problem here. Why do civilians have to die, if that is indeed the case - which I have no way of confirming, because news reports are not like reputed scientific data, that a scientist can naively trust. During humankind's gravest conflicts news outlets have always peddled a narrative benefiting the occupier and demonizing the resistance, either consciously or subconsciously. So never go by news reports, particularly on exception circumstances like this. No matter the cause, no civilian must die, that is my one unimpeachable law. But the hard and horrific fact of the matter is, only the occupier can put an end to the death and destruction peacefully - the resistance does not have that luxury.

Do you accept Jesus Christ?” He says it in English, so he definitely knows I’m not Eritrean; the jig is up. “Do you accept Jesus Christ?” he says again, like Jesus is a credit card and I’m an unhelpful waiter. The conditions of the inquiry do not suggest that there is time for me to go into my honest answer: “Yes, but there are caveats.” Jesus Christ, the Son of God, sent to earth to redeem us all. Jesus Christ, the Jewish nationalist radical. Jesus Christ, the metaphor for the divine within the corporeal. Jesus Christ, the human being superimposed, literally, placed on the cross: the pagan geometric emblem that represents on the vertical plane the relationship between the earthly and the divine and on the other, horizontal plane the lateral relationships between individual humans. Christ as the end of paganism, the beginning of individualism, of idolatry. Of the acceptance that some humans are more equal than others. Christ as a reminder that we must all constantly die and be born again, moment to moment, to live forever in the now, if as Wittgenstein says, “eternity is taken not to be an infinite temporal duration but the quality of timelessness, then are we not all eternal if we live in the present.” Christ as the symbol that the flesh is human, that the carnal human ape has expired, and that we can achieve no more until we transcend, until we ascend, into new conscious realms and manifest the divine. “On earth as it is in heaven”? “Do you accept Jesus Christ?” he says again, and this time gives me a bit of a prod, which he tries to pass off as shamanic but I think is actually frustration. The answer, as I have outlined above, is conditionally “yes,” but the most expedient answer is a totally unconditional “yes,” so that is the answer I give. “Yes.

When the Unconscious has us fully at its mercy we talk not as we should voluntarily choose to talk if we could see all the consequences of our speech, but from a need to relieve some half-perceived pressure. So we grumble humorously about our difficulties, and make ourselves self-conscious by doing so. Or we excuse ourselves defiantly. Or we complain of a trifling injustice, and are sometimes startled to see how much more pity we invoke than the occasion warrants. Once we have found a well-spring of pity and indulgence in another, we are seldom mature enough not to take advantage of it, thus reinforcing our infantilism and defeating our growth. One of the worst wiles of the Will to Fail is that it forces its victim to ask for unnecessary advice. Here again, the universal deep motive for asking for advice (unnecessarily, it should be emphasized once more) is that by so doing we can go on feeling protected and cherished even though we are no longer children. But that again means that we are being provided with advance excuses for failure. If we act on the advice of another and are unsuccessful, obviously the failure is not ours but our counsellor’s; isn’t that plain? So we can continue to day-dream of successful action, to believe that if only we had followed our first impulse we could not have failed. Since such motives can be present, it is wise to scrutinize every impulse to ask for advice. If the origin of the desire is above suspicion, then there is only one further question to ask before seeking help with a clear conscience: “If I worked this out for myself, would I consume only my own time?” If the answer to that is “Yes,” then it is generally better to work out the problem independently, unless the amount of time so expended would be grossly disproportionate to the importance of the result. If you are a creative worker, remember that time spent in finding an independent technique is seldom wasted.

No teacher of RE ever said to me: “Beyond the limited realm of the senses, the shallow pool of the known, is a great untamable ocean, and we don’t have a fucking clue what goes on in there.” What we receive through sight, sound, smell, taste, and touch is all we know. We have tools that can enhance that information, we have theories for things that we suspect lie beyond that information, filtered through an apparatus limited once more to those senses. Those senses are limited; the light range we detect is within a narrow spectrum, between infrared light and ultraviolet light; other species see light that we can’t see. In the auditory realm, we hear but a fraction of the sound vibrations; we don’t hear high-pitched frequencies, like dog whistles, and we don’t hear low frequencies like whale song. The world is awash with colors unseen and abuzz with unheard frequencies. Undetected and disregarded. The wise have always known that these inaccessible realms, these dimensions that cannot be breached by our beautifully blunt senses, hold the very codes to our existence, the invisible, electromagnetic foundations upon which our gross reality clumsily rests. Expressible only through symbol and story, as it can never be known by the innocent mind. The stories are formulas, poems, tools for reflection through which we may access the realm behind the thinking mind, the consciousness beyond knowing and known, the awareness that is not connected to the haphazard data of biography. The awareness that is not prickled and tugged by capricious emotion. The awareness that is aware that it is aware. In meditation I access it; in yoga I feel it; on drugs it hit me like a hammer—at sixteen, staring into a bathroom mirror on LSD, contrary to instruction (“Don’t look in the mirror, Russ, it’ll fuck your head up.” Mental note: “Look in mirror.”). I saw that my face wasn’t my face at all but a face that I lived behind and was welded to by a billion nerves. I looked into my eyes and saw that there was something looking back at me that was not me, not what I’d taken to be me. The unrefined ocean beyond the shallow pool was cascading through the mirror back at me. Nature looking at nature.

Sarah rode with him and felt her body rejoice, felt her senses whirl and sing with pleasure. She was exquisitely conscious, to her fingernails aware of the shattering intimacy of their joining. Eyes closed, hearing suspended, her world condensed just to him and her, and another world came alive, a landscape filled with feeling, with heat and longing, with sensation and power and the promise of glory. He moved within her and she rode out each thrust, met and matched him, welcomed and reluctantly released him again. Pleasure and delight bloomed, welled, then spilled through her. The momentary pain had faded so fast it was already a dim memory, overwhelmed by the solid and immediate reality of him hard and strong and so elementally male, joining so deeply and inexorably with her. His fingers slid from hers, sliding down and around to one globe of her bottom. He tilted her hips, and she gasped as the altered position let him penetrate her more deeply still. The reined power behind each deliberate thrust sent a thrill arcing through her. A primitive sense of danger, the recognition of vulnerability; he was so much stronger than she, his body so much harder, so much more powerful than hers. Yet he was careful. The realization slid through her, but she couldn't focus enough to think, then the heat of their passion rose another degree and claimed her. Sent fire and a hungry, ravenous need sliding through her veins, making her writhe, making her gasp. It inexorably branded desire deep into her flesh, marking and searing, until she burned. Until her body was aflame, until the flames coalesced and concentrated, burning deeper and hotter until she sobbed and clung and desperately urged him on, and he rode her faster, harder, deeper. Until with a rush, all heat and yearning, she found herself clinging to that final, dizzying peak. Felt him thrust one last time and shatter her, felt the furnace within her that he'd stoked and fed rupture, felt glory pour forth and sear her veins. And rush through her. She spiraled through a void, cushioned in heated bliss, her mind disconnected. Dimly, she heard him groan, long-drawn and guttural, was distantly aware that, joined deeply with her, he went rigid in her arms. She felt, from far away, the warmth of his seed spill inside her. Buoyed by glory, cocooned in golden rapture, she smiled.

I think we all collectively have gone a little crazy. We worry about the wrong things. I have an acquaintance, Christy, whose twelve–year–old son managed to get into a very violent PG–13 movie. I don’t know how many machine–gunnings, explosions, and killings this boy wound up witnessing. As I recall, the boy had nightmares for a week afterward. That disturbed his mother—but not as much as if her son had stumbled into a different kind of movie. “At least there wasn’t any sex,” she said with dead–serious concern. “No,” I said, “probably not a single bare breast.” I didn’t add that most societies do not regard the adult female breast as being primarily an object of sexual desire. After all, it’s just a big gland that makes milk in order to feed hungry babies. “You know what I’m talking about,” she snapped. “I mean graphic sex.” We were sitting in a café drinking tea. She cut off the volume of her speech at the end of her sentence, whispering and exaggerating the consonants of S–E–X as if she needed me to read her lips—as if giving voice to this word might disturb our neighbors and brand her as a deviant. “I don’t think children should see that kind of thing,” she added. “What should children see?” I asked her. I am not arguing that we should let our children buy tickets to raunchy movies. I never let my daughters bring home steamy videos or surf the Internet for porn. But something is wrong when sex becomes a dirty word that we don’t even want our children to hear. Why must we regard almost anything sexual as tantamount to obscene? I think many of us are like Christy. We wouldn’t want our children—even our very sexual teenagers—to see certain kinds of movies, even if they happened to be erotic masterpieces, true works of art. It wouldn’t matter if a movie gave us a wonderful scene of a wife and a husband very lovingly making love with the conscious intention of engendering new life. It wouldn’t matter that sex is life, and therefore must be regarded as sacred as anything could possibly be. It wouldn’t even matter that not one of us could have come into the world but for the sexual union of our fathers and our mothers. If a movie portrayed a man and woman in the ecstatic dance of love—actually showed naked bellies and breasts, burning lips and adoring eyes and the glistening, impassioned organs of sex—most people I know would rather their children watch the vile action movie. They would rather their “innocent” sons and daughters behold the images of bloody, blasted bodies, torture, murder, and death.

Wilby had a problem. He didn’t know which brand of toothpaste to buy. He decided to try this new opposing viewpoints idea he’d been reading about in The Fallacy Detective. He decided to go around and ask different people what they thought. Wendy, a store assistant who offered to help: This type with oxy-white pro is guaranteed to make your teeth whiter in twenty-four hours. (Wilby noticed that toothpaste brands with the oxy-white pro sticker were twice the price of other brands.) Phoebe, a friend of Wilby’s: Wilby, I think you’d have such a cute smile if you got rid of some of those blueberry Popsicle stains on your teeth. Judd, another friend: Toothpaste? What’s that? Real men don’t brush their teeth. Wilby’s Mom: Wilby, it really doesn’t matter, as long as you don’t buy anything that contains fluoride additives. You might come down with a terrible disease in a few years if you use fluoride. Austin, Wilby’s coworker: I only use Hug-A-Tree brand. It’s made by an environmentally conscious company from Denmark. They promise they don’t test their product on whales. Bob, who works out at the health club with Wilby: I heard on a talk show that if you chew organic mint leaves, then your breath will smell good without having to brush your teeth. Wilby concluded that he was worrying too much over nothing. He decided to keep using the brand of toothpaste he’d always used. It seemed to do the job. But now he understood more about how different people make their decisions.

Maybe it means something more - something we can't yet understand. Maybe it's some evidence, some artifact of a higher dimension that we can't consciously perceive. I'm drawn across the universe to someone I haven't seen in a decade, who I know is probably dead. Love is the one thing we're capable of perceiving that transcends dimensions of time and space. Maybe we should trust that, even if we can't understand it.

Like modern science, Buddhism talks about the existence of billions and billions of galaxies. The consciousness of a person born on earth may have come from a galaxy far away, drawn here by the force of karma, which connects that person’s mental energy to this planet. On the other hand, the consciousness of a person dying on this earth may at the time of death be karmically directed to a rebirth in another galaxy, far from here. If more minds are being drawn to earth, the population increases; if fewer, it declines. That does not mean that brand new minds are coming into existence. Each mind taking rebirth here on earth has come from its previous life—perhaps in another galaxy, perhaps on earth itself, but not from nowhere.

For the root of genius is in the unconscious, not the conscious, mind. It is not by weighing, balancing, trimming, expanding with conscious intention, that an excellent piece of art is born. It takes its shape and has its origin outside the region of the conscious intellect. There is much that the conscious can do, but it cannot provide you with genius, or with the talent that is genius’ second cousin.

By employing emotional design in our app, we’re consciously shaping positive memories of our brand that not only encourage users to stick around, but also turn them into evangelists for a product they love.

If Tivo marks the beginning of the shift from the Brand Age to the Product Age, the summer of 2020 saw the Brand Age’s end. The killing of George Floyd and subsequent protests briefly displaced the pandemic in the front and center of our national consciousness, making obvious the passing of the Brand Age into history. Seemingly every brand company did what they always do when America’s sins are pulled out from the back of the closet where we try to keep them hidden: they called up their agencies and posted inspiring words, arresting images, and black rectangles. Message: We care. Only this time, it didn’t resonate. Their brand magic fizzled. First on social media, then tumbling from there onto newspapers and evening news, activists and customers started using the tools of the new age to compare these companies’ carefully crafted brand messages with the reality of their operations. “This you?” became the Twitter meme that exposed the brand wizards. Companies who posted about their “support” for black empowerment were called out when their own websites revealed the music did not match the words. The NFL claimed it celebrates protest, and the internet tweeted back, “This you?” under a picture of Colin Kaepernick kneeling. L’Oréal posted that “speaking out is worth it” and got clapped back with stories about dropping a model just three years earlier for speaking out against racism. The performative wokeness across brands felt forced and hollow. Systemic racism is a serious issue, and a 30-second spot during The Masked Singer doesn’t prove you are serious about systemic racism. That’s always been true, about ads on any issue, but social media and the ease of access to data on the internet has made it much harder for companies to pretend.

Gaia is no savior, since “she” likes ice ages and doesn’t mind hot ages either. We’re left with intention, with conscious design, with engineering. We finesse climate, or climate finesses us.

I believe the key to better organizations is operating with a high degree of intention: conscious definition and use of symbols to express important messages.

Strong brands are an inside job. How your team feels about your brand is how everyone else will eventually feel too. It’s simple: there’s a limit to the amount of incoherence a brand can contain. Magnetic brands start inside. Make a conscious decision to build a culture, not a show. How you do internal things is how you do everything.

Mens Clothing Brand in Pakistan In a world where everybody is brand conscious. The competition between clothing brands is getting higher and higher. Every clothing brand seems to be doing efforts for the sake of their customers. Whether its men or women everybody wants to dress nice. There are so many Mens Clothing brands in Pakistan. One of them is The Cress. Upgrade your wardrobe by buying your favorite shirts from The Cress, one of the best Mens Clothing brands in Pakistan.

He told of visiting Nancy in the recovery room. “She was asleep when Dick and I got there. Suddenly, as we were standing by her bed, there was a little movement of her body. Her eyes didn’t open, but I heard a tiny voice say, ‘My breast is gone.’ Barely conscious because of her anesthesia, Nancy somehow had sensed we were there. She was devastated by the loss of her breast—not because she was worried about herself, but because she was worried about me and how I would feel about her as a woman. ‘It doesn’t matter,’ I said. ‘I love you.’ Then I leaned over and kissed her softly, and repeated that it made no difference to me. But seeing that sadness in her eyes, it was all I could do to avoid breaking up again.

A lot of things were rolling around in my head, consciously, unconsciously. First, Johnson had pointed out that seemingly all iconic brands—Clorox, Kleenex, Xerox—have short names. Two syllables or less. And they always have a strong sound in the name, a letter like “K” or “X,” that sticks in the mind. That all made sense.

Sustainability is no longer something for conscious consumers and brands in some of the most developed countries in the world but something that concerns us all. Across the world. Across industries. It should have been since the beginning of the industrial revolution.

Take one thing with another, and the world is a pretty good sort of world; and ’tis our duty to make the best of it and be thankful. One’s true happiness depends more upon one’s own judgement of one’s self, on a consciousness of rectitude in action and intention, and in the approbation of those few who judge impartially, than upon the applause of the unthinking

QYK Brands' positive influence extends to the hearts of consumers. Satisfied customers share stories of not just receiving high-quality products but also being part of a movement that prioritizes values. In an era where conscious consumerism is on the rise, QYK Brands has successfully positioned itself as a brand that aligns with the values of a discerning audience, earning trust and loyalty.

Paul Rozin’s discoveries that people often refuse to drink soup from a brand-new bedpan, eat fudge shaped like feces, or put an empty gun to their head and pull the trigger. As Tamar Gendler points out, the mind works on two tracks. We know, consciously, that the bedpan is clean, the fudge is fudge, the gun is empty, and yet we can’t help blurring the imagined and reality; our minds scream, “Dangerous object! Stay away!

Biopolitics is characterized by, 'You should do it!' through excessive exertion of discipline and punishment; psychopolitics is characterized by, 'You could do it!' through the compulsion of psychiatric therapies and excessive positivity; and technopolitics is characterized by, 'You would do it!' through the impulsion of marketing, branding, and selling one’s own digital identity via OnlyFans, Twitch, Instagram, and Twitter because of the allure of infinite digital potential and techno-power to create new virtual realities and live out the life of your dreams albeit synthetic and inauthentic as a means to subjugate the minds and bodies of people to behave certain desirable ways that benefit the techno-states’ algorithmic parameters and intuitively exert coercion and control through techno-discursive and non-discursive formations of knowledge-acquisition and pre-selection of algorithmic feeds that are preordained not to benefit the collective interest of humanity but through the survivability of the company as they demand it so.

In Kern County, California, a vast squat of irrigated farmland that had been heavily settled by people from the South, Klansmen kidnapped Dwight Mason, a white doctor, and dragged him to a baseball field for torture. In front of a hooting, clapping crowd of thirty people, Mason was hanged until he lost consciousness, whipped, tarred, and branded. He was targeted because he had filed for divorce. The Klan wanted to make an example of anyone who threatened “the sanctity of the home,” as it was put in a statement. He was also said to be performing abortions on the side.

In the words of Jonathan Haidt,* ‘The conscious mind thinks it’s the Oval Office, when in reality it’s the press office.’ By this he means that we believe we are issuing executive orders, while most of the time we are actually engaged in hastily constructing plausible post-rationalisations to explain decisions taken somewhere else, for reasons we do not understand. But the fact that we can deploy reason to explain our actions post-hoc does not mean that it was reason that decided on that action in the first place, or indeed that the use of reason can help obtain it.

Imagine an alien species with the power to fall asleep at will – they would regard human bedtime behaviour as essentially ridiculous. ‘Rather than just going to sleep, they go through a strange religious ritual,’ an alien anthropologist would remark. ‘They turn off lights, reduce all noise to a minimum and then remove the seven decorative cushions which for no apparent reason are placed at the head of the bed.* Then they lie in silence and darkness, in the hope that sleep descends upon them. And rather than simply waking up when they wish, they program a strange machine which sounds a bell at an appointed time, to nudge them back into consciousness. This seems ridiculous.’ Similarly, imagine an alien species that could decide how happy it wanted to be. They would regard the entire human entertainment industry as a spectacular economic waste.

Gen Z became the first generation in history to go through puberty with a portal in their pockets that called them away from the people nearby and into an alternative universe that was exciting, addictive, unstable, and- as I will show-unsuitable for children and adolescents. Succeeding socially in that universe required them to devote a large part of their consciousness-perpetually-to managing what became their online brand. This was now necessary to gain acceptance from peers, which is the oxygen of adolescence, and to avoid online shaming, which is the nightmare of adolescence. Gen Z teens got sucked into spending many hours of each day scrolling through the shiny happy posts of friends, acquaintances, and distant influencers.

Before anyone brands me cruel, remember that Ceja knocked out my tooth for corrupting a nonexistent sister. And while this wasn’t a conscious revenge, I’d take it. One man’s cruelty is another man’s justice.

Slightly further afield, you will find Baroque palaces such as Nymphenberg and Schlossheim, with wonderful parks and art galleries. On a slightly darker note, Dachau Concentration Camp is around 10 miles from town. Trains go there from Munich’s main train station every ten minutes and the journey takes less than 15 minutes. Transport in Munich is well organised with a network of trains – S‐Bahn is the suburban rail; U‐Bahn is underground and there are trams and buses. The S‐Bahn connects Munich Airport with the city at frequent intervals depending on the time of day or night. Munich is especially busy during Oktoberfest, a beer festival that began in the 19th century to celebrate a royal wedding, and also in the Christmas market season, which runs from late November to Christmas Eve. Expect wooden toys and ornaments, cakes and Gluwien. The hot mulled wine stands require a deposit for each mug. This means that locals stand chatting at the stalls while drinking. As a result, the solo traveller is never alone. The downside of Munich is that it is a commercial city, one that works hard and sometimes has little patience for tourists. Natives of Munich also have a reputation for being a little snobbish and very brand conscious. To read: The Book Thief by Markus Zusak. Narrated by death himself, this novel tells of a little girl sent to a foster family in 1939. She reads The Grave Diggers Handbook each evening with her foster father and, as her love of reading grows, she steals a book from a Nazi book burning. From this, her renegade life begins.

It has been said that poise is our highest state of consciousness. It reflects your presence, composure, balance, gratitude, discretion, and self-respect. Whether a man or a woman, a poised person carries within themselves an elegant air of dignity and grace. Their personal brand is polished and purposeful.

Indeed, the protesters who believed they were seeing the company’s relationship with Trump in political terms were actually seeing this in conventional brand terms and zooming in on the disconnect. Uber’s customer base is strongly young, urban, and progressive, and therefore out of sync with the Trump base. Brand-conscious millennials saw this as beyond policy dickering and as part of an epic identity clash. The Trump White House stood less for government and the push-pull of competing interests and developing policies, and more, in a brand-savvy world, as a fixed and unpopular cultural symbol.

the man vaulted over an embankment, rolled across a boat prow, and sprang up the side of a building, finding hand-and footholds on downspouts and window shutters. Even as he went vertical, his momentum barely slowed. That particular brand of obstacle-course discipline—parkouring—had come into popularity after Harville’s training, and he couldn’t help but watch with a touch of awe now. The man hauled himself through a third-story window, scaring a chinless woman smoking a cigarette back onto her heels. An instant later the man flew out of a neighboring window on Harville’s side of the waterway. Harville had lost precious seconds. He reversed, splashing through a puddle, and bolted. The narrow passages and alleys unfolded endlessly, a match for the thoughts racing in his head—Giovanna’s openmouthed laugh, their freestanding bathtub on the cracked marble floor, bedside candles mapping yellow light onto the walls of their humble apartment. Without a conscious thought, he was running away from home, leading his pursuer farther from everything he held dear. He sensed footfalls quickening behind him. Columns flickered past, lending the rain a strobe effect as he raced along the arcade bordering Piazza San Marco. The piazza was flooded, the angry Adriatic surging up the

In fact, scholars have noted that many trauma survivors appear at times even to seek out their further traumatization through various self-destructive reenactments and revictimizations, perhaps akin in certain respects to a form of addiction (e.g., Briere & Runtz, 1987, 1993; Chu, 2011; Courtois, 2004; Myrick, Brand, & Putnam, 2013; van der Kolk, 1989). Assuming,

You’re always communicating your brand, consciously or not.

the Passion Your customers can sense the passion of your people, even if they don’t process it consciously. The body language, the speech patterns, and other cues will give your customers the confidence that the person they are dealing with truly believes in your product. If you want your customers to love your brand, when you are looking at resumes, go beyond the facts and look for passion!

My brand of Satanism is the ultimate conscious alternative to herd mentality and institutionalized thought. It is a studied and contrived set of principles and exercises designed to liberate individuals from a contagion of mindlessness that destroys innovation. I have termed my thought “Satanism” because it is most stimulating under that name. Self-discipline and motivation are effected more easily under stimulating conditions. Satanism means “the opposition” and epitomizes all symbols of nonconformity. Satanism calls forth the strong ability to turn a liability into an advantage, to turn alienation into exclusivity. In other words, the reason it’s called Satanism is because it’s fun, it’s accurate, and it’s productive.

The war with Mexico fiercely divided the American people. While the majority supported the war, a loud minority despised it, and their rancor filled the newspapers and the debates in the houses of Congress. A newly elected congressional representative from Illinois, Abraham Lincoln, declared: ‘The war with Mexico was unnecessarily and unconstitutionally commenced by the president.’ Lincoln challenged Polk on the issue that American blood had been shed on American soil and implied that the American troops were the aggressors. He charged that Polk desired ‘military glory … that serpent’s eye which charms to destroy … I more than suspect that Polk is deeply conscious of being in the wrong and that he feels the blood of this war, like the blood of Abel, is crying to Heaven against him.’ However, like many critics of the war, Lincoln voted for an appropriations bill to support military operations. An Illinois newspaper responded to Lincoln’s fulminations by branding him a ‘second Benedict Arnold,’ and Lincoln was defeated for reelection. Comparing Lincoln to Arnold was perhaps the most vicious charge that could then be made against an American. General Arnold has been a trusted favorite of George Washington during the American Revolutionary War. In August 1780 he had turned traitor and attempted to turn over the American army’s position at West Point to the British in exchange for money and a brigadier’s commission in the British army. His act of treachery was discovered but he was able to escape to safety behind British lines. Henry Clay, a former senator from Kentucky and unsuccessful candidate for president, often called the ‘Great Pacificator’ or the ‘Great Compromiser’ for his efforts to hold the Union together, spoke out forcefully: ‘The Mexican war,’ he said, ‘is one of unnecessary and offensive aggression … Mexico is defending her firesides, her castles, and her altars, not we.’ Representative

Oh, God, Jane, why did I let you go?” he asked in an aching voice that resonated to her very soul. “I’ve been lost ever since.” The words melted the last corner of ice in her heart, and when he lowered his head to hers, she rose to him like a shoot stretching for the sun. Moaning low in his throat, he devoured her mouth, his kiss pure hot passion, so all-consuming that within moments she had to pull free just to breathe. Then he shifted his kisses to her cheek and ear and jaw, branding everything as his. “I need you,” he said against her throat. “God help me for it, but I do. All these years without you have been hell.” Kissing her neck, he fisted his hands in her sleeves. “I want to strip this gown from you. I want to lay you down in that straw over there and have my way with you.” The words made her exult. “Then do it,” she murmured against his hair. “Now. Tonight. Have your way with me, and I’ll have mine with you.” “That’s what I’m afraid of,” he said darkly, but he seized her mouth again with such ferocity that it took her aback…then fed some feral part of her that had never felt like this with anyone but him. She couldn’t get her fill of his mouth…or his hands, which roamed her most familiarly. Wanting to touch him, too, she reached for the buttons of his waistcoat. He broke their kiss to stare at her, a sudden sobering awareness in his eyes. “We shouldn’t do this here.” There was no question what “this” meant. There was also no question that he was having second thoughts, pulling away from her. She refused to let him. “Why not? The grooms and the coachman have all gone to bed. And you did say you meant to marry me.” “Yes, but you’re a lady,” he said fiercely. “You deserve better than to be tumbled in a stable.” That was the trouble with Dom. Some part of him still saw her as the poor maiden needing his protection, not as a full-grown woman who had the same needs as he had. Who wanted and yearned just the same as he did. He’d sent her away last night to protect her innocence, and then had avoided her for the next day. She wasn’t giving him the chance to do that again, not now that he’d allowed her a glimpse into his soul. Dragging her hands free of his grip, she went to shut the door to the harness room. “Twelve years ago you decided what I deserved, and I ended up alone. So this time I will decide what I deserve.” Ignoring a twinge of self-consciousness, she faced him and began to undo the front fastenings of her pelisse-robe. “And I deserve this. I deserve you.

Are you conscious of the scent or odour emanating from your mouth, arm pits, stockings or elsewhere? Are you friendly to your environment? Is your dressing, hair style and make up in line with your defined mission and values? How can you start managing your image and brand for a consistently good impression all the time? Does your image reflect your aspirations?

Too often we self-censor, too often we fail to fight for our concerns, for fear of being branded a dreamer, an activist, or a troublemaker.

Creative people have a problem that looks unique, but the truth is that all of us feel exactly like them when it comes to living our dreams, because to make art is exactly like living any dream. Every moment is brand new. We all fear what's new. Whats dangerous about being creative? Well for one thing its scary to change gears from low-anxiety, maintenance type activities to the intensity of a level of consciousness where everything is new. Perhaps you fear the size of your own gift. Having a real gift is terrifying. Artists have to strip away what is familiar so that they can see what is new and so do you whether you're an artist or not. What's new is risky and evolution has worked to teach us to avoid risk. It's developed a powerful mechanism inside of us that works to turn anything new into habit.

Hope and Story is an online destination for conscious consumers looking for British Made products and brands with ethics, sustainability and quality at their heart. However, we exist to be more than just a marketplace. We aim to redefine ‘British Made’, support inspired makers and champion our community.

I believe in God,” says my nan, in a way that makes the idea of an omnipotent, unifying frequency of energy manifesting matter from pure consciousness sound like a chore. An unnecessary chore at that, like cleaning under the fridge. I tell her, plucky little seven-year-old that I was, that I don’t. This pisses her off. Her faith in God is not robust enough to withstand the casual blasphemy of an agnostic tot. “Who do you think made the world, then?” I remember her demanding as fiercely as Jeremy Paxman would later insist I provide an instant global infrastructure for a post-revolutionary utopia. “Builders,” I said, thinking on my feet. This flummoxed her and put her in a bad mood for the rest of the walk. If she’d hit back with “What about construction at a planetary or galactic level?” she’d’ve had me on the ropes. At that age I wouldn’t’ve been able to riposte with “an advanced species of extraterrestrials who we have been mistakenly ascribing divine attributes to due to our own technological limitations” or “a spontaneous cosmic combustion that contained at its genesis the code for all subsequent astronomical, chemical, and biological evolution.” I probably would’ve just cried. Anyway, I’m supposed to be explaining the power of forgiveness, not gloating about a conflict in the early eighties in which I fared well against an old lady. Since getting clean from drugs and alcohol I have been taught that I played a part in the manufacture of all the negative beliefs and experiences from my past and I certainly play a part in their maintenance. I now look at my nan in another way. As a human being just like me, trying to cope with her own flaws and challenges. Fearful of what would become of her sick daughter, confused by the grandchild born of a match that she was averse to. Alone and approaching the end of her life, with regret and lacking a functioning system of guidance and comfort. Trying her best. Taking on the responsibility of an unusual little boy with glib, atheistic tendencies, she still behaved dutifully. Perhaps this very conversation sparked in me the spirit of metaphysical inquiry that has led to the faith in God I now have.

But, I think, how bad can it be? I’ll just be hauled up to the front before this spellbound assembly. I mean, it might be embarrassing, but no one ever died of embarrassment, even if shame is the number-one cause of suicide. These paddocks we inhabit, these mind-made manacles, hold us back from the exhilarating naked chase of freedom. I should stay to prove to myself, to other me, negative, fearful me, that we can do it, me and him, the pair of us, both “me’s”: confident, strident, connected me, and fearful, clenched, small-town small-minded me, together. I decide to stay, knowing too that anecdotes are the product of decisions like this. And as I kneel in negotiation with aspects of myself, along comes Carlton. He seems slightly self-conscious too, like he is not too enraptured to notice that I’m conflicted. He gives me a “Shall we do this?” nod, and I give him a “We shall” one back. On the short walk to the front past the others, either bowing or kneeling or whirling or howling, I feel glad that my life is this way; so full of jarring experience. Sometimes you feel that life is full and beautiful, all these worlds, all these people, all these experiences, all this wonder. You never know when you will encounter magic. Some solitary moment in a park can suddenly burst open with a spray of preschool children in high-vis vests, hand in hand; maybe the teacher will ask you for directions, and the children will look at you, curious and open, and you’ll see that they are perfect. In the half-morning half-gray glint, the cobwebs on bushes are gleaming with such radiant insistence, you can feel the playful unknown beckoning. Behind impassive stares in booths, behind the indifferent gum chew, behind the car horns, there is connection.

Without codes that emphasize our unity and the presence of a sacred consciousness, it seems that we become dominated by materialism and individualism.

Without codes that emphasize our unity and the presence of a sacred consciousness, it seems that we become dominated by materialism and individualism. Campbell said, “All religions are true in that the metaphor is true.” I think this means that religions are meant to be literary maps, not literal doctrines, a signpost to the unknowable, a hymn to the inconceivable.

The way I identified with Wu-Wei was through football. You often hear athletes talking about being “in the zone”—a state of unself-conscious concentration. In the World Cup, when England inevitably end up in a quarterfinal penalty shoot-out, I believe it is their inability to access Wu-Wei that means the Germans win. (This was written prior to the 2014 World Cup, so my assumption that England would reach the quarterfinal has been exposed as hopelessly optimistic, but, look, I correctly predicted a German victory.) If you are in a stadium with 80,000 screaming supporters and the hopes of a nation resting on the outcome of a penalty kick, you need to be focused, you need at that moment to be in a state of mind which is the result of great preparation but has total fluidity. Kind of like a self-induced trance where the body is free to act upon its training without the encumbrance of a neurotic mind. Stood in front of the keeper, the ball on the spot, you need to have access to all the preparation that has gone into perfecting the kick that will place the ball in the top right corner of the net. You cannot be thinking, “Oh, God, if I miss this they’ll burn effigies of me in Essex,” or “I think my wife is fucking another member of the team,” “My dad never loved me; I don’t deserve to score.”—those mental codes are an obstacle to success. I once was a guest on Match of the Day, a British Premier League football-analysis show; before it began, I hung out with the host, ex-England hero Gary Lineker and pundit, and another ex-England hero, Alan Shearer. I chatted to the two men about their lives as top-level athletes and they both agreed that the most important component in their success had been mental strength, the ability to focus the mind, literally, in their case, on the goal, excluding all irrelevant, negative, or distracting information. Both of those men have a quality that you can feel in their presence of focus and assuredness. Lineker is more superficially affable and Shearer more stern, but there is a shared certainty and connectedness to their physicality that is interesting.

This business of seeing divine interconnected beauty in people has been happening more and more lately, and I put it down to meditating too much. Liberated from the materialistic projections of anatomical distinction between humans, who I now see are a refracted projection of one supreme consciousness.

The manifest world is telling us what to do, with increasingly obvious signals; we need only look at our codes. Symptoms are signals. We are becoming through technology increasingly adept at reading and responding to signals; alas, due to the perverse prevailing ideology, we are ignoring the most important messages. The people that currently have power are tuned in on the wrong side of Solzhenitsyn’s line, temporarily forgetting that they are divinely connected. Hence ecological meltdown. The obvious signals that we need to switch to different energy systems are being ignored because they’re watching another channel, where the moot, outdated signal of individualistic self-advancement is being bombastically broadcast. Now is the time to change channels. Where now can we feel this connection in our pre-packed and prescriptive lives? When are we supposed to have time amidst the deadening thud of our futile duties? “You’ll find God among the poor,” they say. Is that true anymore? Is the connection between poverty and divinity simply a panacea for the world’s destitute, an assurance that they’ll be rewarded in the hereafter? Or does a material deficit provide space for God? My love of God elevates the intention of this book beyond the dry and admirable establishment of collectivized communities. I am enraptured by the magnetic pull of evolution: What is this energy that heals the body and escalates one cell to two, that repairs and creates and calculates in harmony with environment, outside of time? Where is evolution trying to go? Evolutionary psychologists would likely say the imposition of an anthropocentric concept like “trying” or “intending” is naïve, but I’m not going to ask one, they get enough airtime, the killjoys. I remain uncharmed by the incessant rationalization that requires the spirit’s capitulation. The infusion of the scientific with the philosophical is materialism. The manifesto for our salvation is not in this sparse itinerary. This all encompassing realm, this consciousness beyond mind, cannot be captured with language any more than you can appreciate Caravaggio by licking the canvas or Mozart by sniffing the notes on a staff.

This troubles me not intellectually but spiritually. Spirituality ought not to be ethereal or insubstantial but pragmatic and active. The reason I feel optimistic in such a superficially gloomy and apocalyptic climate is I know that there are wonderful possibilities for our species that we are only just beginning to reconsider. When the physicist speaks of the expanding universe with atheistic wonder, he is feeling the same transcendent pull that Rumi describes: Do you know what you are? You are a manuscript of a divine letter. You are a mirror reflecting a noble face. This universe is not outside of you. Look inside yourself; everything that you want, you are already that. Rumi was a Sufi mystic, though I imagine if you don’t know who Rumi was, the addition of the definition “Sufi mystic” isn’t tremendously helpful. “Who is Alan Devonshire?” “He had a great left peg but dodgy knees.” “Oh. Thank you for clarifying.” The manifest world is telling us what to do, with increasingly obvious signals; we need only look at our codes. Symptoms are signals. We are becoming through technology increasingly adept at reading and responding to signals; alas, due to the perverse prevailing ideology, we are ignoring the most important messages. The people that currently have power are tuned in on the wrong side of Solzhenitsyn’s line, temporarily forgetting that they are divinely connected. Hence ecological meltdown. The obvious signals that we need to switch to different energy systems are being ignored because they’re watching another channel, where the moot, outdated signal of individualistic self-advancement is being bombastically broadcast. Now is the time to change channels. Where now can we feel this connection in our pre-packed and prescriptive lives? When are we supposed to have time amidst the deadening thud of our futile duties? “You’ll find God among the poor,” they say. Is that true anymore? Is the connection between poverty and divinity simply a panacea for the world’s destitute, an assurance that they’ll be rewarded in the hereafter? Or does a material deficit provide space for God? My love of God elevates the intention of this book beyond the dry and admirable establishment of collectivized communities. I am enraptured by the magnetic pull of evolution: What is this energy that heals the body and escalates one cell to two, that repairs and creates and calculates in harmony with environment, outside of time? Where is evolution trying to go? Evolutionary psychologists would likely say the imposition of an anthropocentric concept like “trying” or “intending” is naïve, but I’m not going to ask one, they get enough airtime, the killjoys. I remain uncharmed by the incessant rationalization that requires the spirit’s capitulation. The infusion of the scientific with the philosophical is materialism. The manifesto for our salvation is not in this sparse itinerary. This all encompassing realm, this consciousness beyond mind, cannot be captured with language any more than you can appreciate Caravaggio by licking the canvas or Mozart by sniffing the notes on a staff.

The Transcendental Meditation Foundation, which taught me to meditate, conducted an experiment in Washington to evaluate the effects of concentrated meditation on that city’s crime figures. They got a group of people, ranging from a few hundred to a thousand, to meditate in a hotel, to see if this would impact the behavior of the wider community. From a cynical perspective, it was a bold experiment to embark upon. Why would a bunch of … I’m going to assume hippies, sitting still in a room thinking a word change the way a criminal outside in Washington would behave? In fact who funded this madness? It makes no material sense. “We are living in a material world and I am a material girl,” sang Madonna. And she’s right, it is and she is. Quantum physicist John Hagelin was one of the scientists behind this experiment. I’ve chatted to him about meditation and asked for neurological data that advances meditation beyond an esoteric practice for bearded wizards in the Himalayas. Transcendental Meditation, though, was actually brought to the West by a bearded wizard from the Himalayas. Known as the Maharishi, you might recognize him from “the sixties,” when he was at the epicenter of a countercultural explosion, perched cross-legged on a flower-strewn stage with the Beatles. The technique of TM that the Maharishi taught them is the type of meditation that I use. Hagelin describes it as a tool to get “beyond thought to the source of thought.” When scanned in a meditative state, the brain behaves in a tangibly distinct electrophysiological way. It’s a fourth state of consciousness. Awake, asleep, dreaming, and the meditative state. There is some distance to traverse, according to conventional thinking, between meditation producing unusual brainwaves and crime falling in a major metropolis as a result of a group of people practicing it. Over the course of the two-month experiment, crime fell by 23 percent. What’s more, the figure increased in tandem with the number of people practicing. John Hagelin said through meditation we can access “the unity beyond diversity.” That beyond the atomic, subatomic, nuclear, subnuclear, there is a unified field. The results of this experiment suggest that if a significant proportion of a population regularly meditated it will affect consciousness—beyond the people involved. Burglaries, street crime, and violence all fell as a result of the state of consciousness achieved by a group of people inwardly thinking a word until a state beyond thought was reached. That’s weird. It is irrefutable proof that beyond the world that we can currently measure with tools as yet inept for such an advanced task, there is a connection between the apparently separate consciousness of individuals. Consciousness exists beyond your head, between our heads, and it can manifest harmony. That is perilously close to affirmation of a Higher Power. My experiences of meditation began before bearded pajama time, which a friend of mine is encouraging me to describe as a mental breakdown.

Fame is like a sequin-covered suit of armor that provides a holographic cover for actual me; most people, whether their opinion is positive or negative, are content to deal with the avatar, leaving me as tender as crabmeat within. Really, it’s an amplification of what happens if you’re not famous. I don’t imagine that we are often interacting on the pure frequency of essential nature; we usually have a preexisting set of conditions and coordinates that we project on to people we meet or circumstances we encounter. This is not just a psychological notion. Robert Lanza, in his concept-smashing book Biocentrism explains that our perception of all physical external phenomena is in fact an internal reconstruction, elaborating on the results of experiments in quantum physics, that particles behave differently when under observation—itself a universe-shattering piece of information—so that, and forgive my inelegant comprehension of the quantum world, electrons fired out of a tiny little cannon, when unobserved, make a pattern that reveals they have behaved as “a wave,” but when observed, the kinky little bastards behave as “particles.” That’s a bit fucking mad if you ask me. That’s like finding out that when you go out your dog stands up on its hind legs, lights a fag, and starts making phone calls. Or turns into a cloud. Lanza describes how our conception of a candle as a yellow flame burning on a wick is a kind of mentally constructed illusion. He says an unobserved candle would have no intrinsic “brightness” or “yellowness,” that these qualities require an interaction with consciousness. The bastard. A flame, he explains, is a hot gas. Like any light source, it emits photons, which are tiny packets of electromagnetic energy. Which means electrical and magnetic impulses. Lanza points out that we know from our simple, sexy everyday lives that electricity and magnetic energy have no visual properties. There is nothing inherently visual about a flame until the electromagnetic impulses—if measuring, between 400 and 700 nanometers in length from crest to crest—hit the cells in our retinas, at the back of the eye. This makes a complex matrix of neurons fire in our brains, and we subjectively perceive this as “yellow brightness” occurring in the external world. Other creatures would see gray. At most we can conclude, says Lanza, that there is a stream of electromagnetic energy that, if denied correlation with human consciousness, is impossible to conceptualize. So when Elton John said Marilyn Monroe lived her life “like a candle in the wind,” he was probably bloody right, and if he wasn’t we’ll never know. We apply reality from within. The world is our perception of the world. So what other people think of you, famous or not, is an independent construct taking place in their brain, and we shouldn’t worry too much about it.

Fame is like a sequin-covered suit of armor that provides a holographic cover for actual me; most people, whether their opinion is positive or negative, are content to deal with the avatar, leaving me as tender as crabmeat within. Really, it’s an amplification of what happens if you’re not famous. I don’t imagine that we are often interacting on the pure frequency of essential nature; we usually have a preexisting set of conditions and coordinates that we project on to people we meet or circumstances we encounter. This is not just a psychological notion. Robert Lanza, in his concept-smashing book Biocentrism explains that our perception of all physical external phenomena is in fact an internal reconstruction, elaborating on the results of experiments in quantum physics, that particles behave differently when under observation—itself a universe-shattering piece of information—so that, and forgive my inelegant comprehension of the quantum world, electrons fired out of a tiny little cannon, when unobserved, make a pattern that reveals they have behaved as “a wave,” but when observed, the kinky little bastards behave as “particles.” That’s a bit fucking mad if you ask me. That’s like finding out that when you go out your dog stands up on its hind legs, lights a fag, and starts making phone calls. Or turns into a cloud. Lanza describes how our conception of a candle as a yellow flame burning on a wick is a kind of mentally constructed illusion. He says an unobserved candle would have no intrinsic “brightness” or “yellowness,” that these qualities require an interaction with consciousness. The bastard. A flame, he explains, is a hot gas. Like any light source, it emits photons, which are tiny packets of electromagnetic energy. Which means electrical and magnetic impulses. Lanza points out that we know from our simple, sexy everyday lives that electricity and magnetic energy have no visual properties. There is nothing inherently visual about a flame until the electromagnetic impulses—if measuring, between 400 and 700 nanometers in length from crest to crest—hit the cells in our retinas, at the back of the eye. This makes a complex matrix of neurons fire in our brains, and we subjectively perceive this as “yellow brightness” occurring in the external world. Other creatures would see gray. At most we can conclude, says Lanza, that there is a stream of electromagnetic energy that, if denied correlation with human consciousness, is impossible to conceptualize.

We are a part of the whole, connected to the whole, like old Edgar saw from the moon. We are all one, on a speck of dust in a shaft of light. When I live in the illusion of a separate self, the part of me that knows I am at one with all phenomena feels starved and bereft. These dopey little acts of kindness move me back towards the truth. It actually gives me a little rush if I do a kind thing, like just phone someone up, someone who I want nothing from, and check if they’re okay. After I’ve done it, I get this little tingle and I think that is a small synaptic reward for reconnecting with truth. I saw once a depiction of the ol’ brain in action; I saw the synapses, the nerves or tunnels or roads through which energy or information travels. It wasn’t a photo, this stuff is too microscopic to be observed in that way; it was probably some sort of scan or graphic. Energy travels from synapse to synapse across a tiny space. A thought, or an impulse, crosses space to get to a related synapse. Consciousness, thoughts, are traveling through space in your head; we are traveling through space on this beautiful biosphere, Earth. If consciousness can traverse inner space, then perhaps it can traverse outer space. Perhaps we are as connected by consciousness as we are by the air that we all breathe. The air we inhale through the holes in our faces which tumbles into our lungs and blood, which travels through our hearts, which forms the words we speak, the air which we exhale, which is connected to all air, an unbroken entity, like all the water in all the rivers in the world, leading to the sea, touching one another.

The astronaut Edgar D. Mitchell said of his experience of viewing Earth from the moon: “You develop an instant global consciousness, a people orientation, an intense dissatisfaction with the state of the world, and a compulsion to do something about it. From out there on the moon, international politics look so petty. You want to grab a politician by the scruff of the neck and drag him a quarter of a million miles and say, ‘Look at that, you son of a bitch.’ ” I love this quote for many reasons. One, because it illustrates that all the well-meaning talk of oneness, such as you have found in this book, is built upon an empirical reality. We’re all one, the human family; when you pull back to outer space or dive within to inner space, that becomes clear. I like that traveling to the moon was such an emotional and spiritual experience for Edgar, as I have always thought that astronauts would be tough military types that wouldn’t be given to such profound pronouncements. Mostly, though, I love his violent conclusion that he’d like to grab a politician by the scruff of the neck and take him to the moon. Firstly because to grab anyone by the scruff of the neck is an animal and implausible thing to do. I just felt the back of my neck and there’s barely any scruff to grab. Unless this politician had a particularly fat neck, Edgar would have to be content with an inch of skin between his thumb and forefinger, like he was holding a teacup; he might as well have his pinkie finger extended. Then he’d have to kidnap the bloke, presumably from Washington, drag him all the way to Cape Canaveral, Florida, into the NASA HQ, presumably give him some basic space training, put him in a suit, a rocket, strap him in, spend a few days getting to the moon, then finally march him out and admonish him for his lack of perspective. I don’t think he could sustain his indignation for that long. I reckon he’d start to feel a connection to the terrified politician at some point during that journey, possibly in the training section, where they’d have to acclimatize to zero gravity in a swimming pool. Also, surely once Edgar got back to the moon and he looked back to Earth, his love of all the members of the human family would kick back in and he might feel too guilty to lay into the sobbing and vertiginous, undisclosed politician. Among the small number of people who have seen our planet from space this sense of enlightenment is seemingly common. There are loads of comparable quotes that illustrate this strong sense of connection and fraternity. I chose Edgar D. Mitchell’s one because he’s the only astronaut who saw his epiphany as an impetus to snatch a senator and beat him up on the moon like an intergalactic Vito Corleone.

Although it was Edmund Dene Morel who had ignited a movement, he was not the first outsider to see King Leopold’s Congo for what it was and to try hard to draw the world’s attention to it. That role was played by George Washington Williams, a black American journalist and historian, who, unlike anyone before him, interviewed Africans about their experience of their white conquerors. It was another black American, William Sheppard, who recorded a scene he came across in the Congo rain forest that would brand itself on the world’s consciousness as a symbol of colonial brutality.

After the murder of George Floyd, more than 950 brands began posting black squares via social media. Intended to be symbols of online activism, most of these posts came with empty statements of solidarity and commitments where few followed through.

Your personal brand when consciously built can be a force for good, or a force for destruction.

It’s neutral creative territory; it’s where we meet when we really want to connect and elevate the game. We’re not here to impose our brand on each other, but to experience, like embodied spiritual hedonists, the richness of what it means to be — well, what it means to exist, period.

When clients want to add a bunch of confusion to their marketing message, I ask them to consider the ramifications of doing so if they were writing a screenplay. I mean, what if The Bourne Identity were a movie about a spy named Jason Bourne searching for his true identity but it also included scenes of Bourne trying to lose weight, marry a girl, pass the bar exam, win on Jeopardy, and adopt a cat? The audience would lose interest. When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data. As a result, they daydream, walk out of the theater, or in the case of digital marketing, click to another site without placing an order. Why do so many brands create noise rather than music? It’s because they don’t realize they are creating noise. They actually think people are interested in the random information they’re doling out. This is why we need a filter. The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness.

Reese's Pieces. Way to undersell your casual drawing habit to me," he says, giving me an assessing once-over. "That's some secret weapon to whip out without warning." I widen my eyes, feigning innocence, "Oh, was I supposed to give written notice? 'Dear Benny, I'm about to make an effort at my job'?" Teagan covers a giggle with her hand. "I mean, he's not wrong to be worried. You delivered Margie a whole-ass branding package, while he's been cleaning kitchens and waiting for Aiden to tell him when to start cooking again." I bite my lip, trying to hide the gratification I get at Benny feeling any of the self-consciousness I'm so accustomed to.

Organisational Culture is the generalised mindset that guides your people to live out the company purpose. It strongly influences how your people deliver on your brand promise to internal and external customers. Because of this impact, a clear understanding of your corporate culture is vital, as it's your performance booster, or limiter, in servicing your clients.

I believe this in part because of Paul Rozin’s discoveries that people often refuse to drink soup from a brand-new bedpan, eat fudge shaped like feces, or put an empty gun to their head and pull the trigger. As Tamar Gendler points out, the mind works on two tracks. We know, consciously, that the bedpan is clean, the fudge is fudge, the gun is empty, and yet we can’t help blurring the imagined and reality; our minds scream, “Dangerous object! Stay away!

Whether it was “consciousness expansion” or “intelligence amplification,” something was afoot in Northern California at the beginning of the 1960s that would be instrumental in both the creation of the sixties counterculture and, in the 1970s, the formation of Silicon Valley. The spectrum extended from the spiritual, mystical, and chemical—“instant mystic”—paths to mind expansion, to the pragmatic access-to-tools philosophy that Brand pioneered in the Whole Earth Catalog and that would be best expressed by Steve Jobs in the 1980s when he described the personal computer as a “bicycle for the mind.” Brand’s Big Sur weekend would point him in a radical new direction, a path that ultimately contributed not only to the emergence of the counterculture in Northern California but also to the birth of a new environmental movement.

Breathing is one of the few involuntary actions of the body over which we can exercise voluntary control. That is to say, it is on the border-line between the regions of the conscious and the unconscious. The man or woman who can speak or be silent as he chooses is the individual who has self-control.

Olympics (noun): A Corporate Jamboree revolving around sport. Gold medals are awarded for excellence in product placement, brand positioning, advertising, consumerism, propaganda, brainwashing, mind control, conditioning, and the creation of a false consciousness.

NOTI is an intimate lifestyle brand promoting Women Empowerment and Sexual Health through Modern Sex Education and FemTech in the Philippines. We actively work towards spreading knowledge about women’s body and sexual health. We are on a mission to put the power of great orgasms in every Filipina’ hand, making them the experts of their own body and defining sex and pleasure in their own terms. We firmly believe in empowering every Filipina to understand her wonderful body’s potential for pleasure, make conscious and intelligent choices, and embrace her right to experience guilt-free orgasms and enjoy the benefits of self-pleasure.

Americans need no strong sense of personal identity premised upon personal values or shared experiences. Many of us gladly traded in a moral and ethical characterization of self for an identity provided by our jobs and brand name consumer goods. We describe ourselves to new acquaintances by stating our vocations. We all know the class ranking system associated with our respective occupations. Whatever trendy neighborhood development we reside in establishes our social class. We are what we drive to work, what we do for a living, what exclusive clubs we belong as members, what teams we root for, and what artists we follow. Instead of working to develop a mature inward state of consciousness and expand their knowledge of the world, many Americans including me suffer from a juvenile tendency to define ourselves based upon our embodied social status. Americans promote their status by touting their jobs, the housing developments that we live in, and the designer clothes and sportswear that we clad ourselves.

Now I hope I’m not trying to dress up a tantrum as an epiphany here, but I felt trapped, that I had no way back to nature, nature like the sky, nature like the sky inside, there was no way to breathe, to be a human. Suddenly I felt I had to scramble to have access to natural conditions, in one jarring moment I felt the g-force of the rapid journey from hunter-gatherer to hunted and gathered. No wonder people hanker after animalism and raw thrills. No wonder people go dogging, hot real breath on a windscreen, torch lights and head lights searching, huddled strangers clutching in the dark for the piercing relief of orgasm. No wonder people use porn, hunched over a laptop, grasping and breathless, serious and dutiful like a zealous attendant clerk at a futile task. From this form of escape I am not long exempt. I usually laugh afterwards. As soon as the biological objective has been reached I am ejected from the mindless spell. I look down on myself and sometimes enquire out loud, ‘What was that all about?’, like some monkey man coming to consciousness, and I glance back transcended, ‘Was that honestly your best idea at solving the way you feel? Now get me some tissues and a bible.

Racism is the brand that scars the heart and poisons the gentlest creatures. It is hatred disguised under hostility painted as false Smiles. It is the conscious decision to stay willfully ignorant and hate the appearance of someone. It is a pact to stay list in fear, terror, and anger where a self-deemed enemy passes your way.

Introduction Convenience stores have always played an important role in our daily lives, providing quick access to everyday essentials. However, in recent years, Monkey Mart has emerged as a leader in reimagining what a modern convenience store can be. By combining cutting-edge technology, sustainability, and an exceptional customer experience, Monkey Mart is setting the standard for the future of convenience shopping. What Sets Monkey Mart Apart? While traditional convenience stores focus on speed and accessibility, Monkey Mart offers more than just the basics. The store integrates innovative technology, making the shopping experience not only faster but also more enjoyable and efficient. With mobile apps, self-checkout systems, and personalized recommendations, Monkey Mart is transforming the way we shop for essentials. Tech-Savvy Shopping Experience In today’s fast-paced world, time is a precious commodity. Monkey Mart leverages technology to streamline the shopping experience. Customers can use their smartphones for contactless shopping, pre-order products, and navigate the store easily. The introduction of smart checkouts allows you to avoid long lines, making shopping quick and effortless. Commitment to Sustainability Sustainability is at the core of Monkey Mart’s operations. The store is dedicated to minimizing its environmental impact by incorporating energy-efficient lighting, reducing waste, and sourcing sustainable products. Whether it’s offering reusable shopping bags or ensuring that products are responsibly sourced, Monkey Mart is aligning with the growing demand for eco-friendly practices in retail. Why It’s the Future of Convenience Stores The combination of technology and sustainability positions Monkey Mart as the model for future convenience stores. With the ability to personalize the shopping experience and reduce its carbon footprint, Monkey Mart is redefining what it means to shop for essentials. This forward-thinking approach to retail ensures that the brand is not just keeping up with trends but setting them. Conclusion Monkey Mart is leading the way in the future of convenience shopping. By embracing technology and sustainability, it offers an unparalleled shopping experience that meets the needs of today’s fast-paced, environmentally conscious consumers.

Jessica Licheri is a passionate advocate for healthy indulgence through her gluten-free baking business, "Jessica Licheri Gluten-Free Bakes." Diagnosed with gluten sensitivity in her early twenties, she was motivated to recreate her favorite baked goods using healthier, gluten-free ingredients. Through years of dedication and trial-and-error, Jessica developed recipes that delighted both the health-conscious and dessert lovers. Her commitment to rich flavor and texture has made her brand a favorite among gluten-free and non-gluten-free audiences alike. Jessica continues to inspire others by showing that dietary restrictions don’t mean sacrificing joy—or great taste—in food.

senses take in about 11 million bits of information every second, but we are only consciously aware of about 40 bits of that information! Which

The future of marketing and branding depends on our capability to shift from this competitive mindset to a creative mindset. We need to live in the conscious presence of the frontal lobe, the part of the mind that doesn’t fear that the other guy will steal our slice of the market share pie, but envisions ways to bake a bigger pie.

The stock exchange is a poor substitute for the Holy Grail,” warned Schumpeter, who added that the middle class is “rationalist and unheroic.” In fact, middle class man “can only use rationalist and unheroic means to defend his position or to bend a nation to his will.” These are disturbing words for Americans, who are egalitarians to the core. The notion that “all men are created equal” is branded into our consciousness. But let us be honest for a moment. Men are hardly created equal in reality. If you factored in education and training, men would not long remain equal even if they were created so. Some are naturally gifted from childhood. Some benefit from hard training and long study. It used to be that aristocracy, under the best circumstances, was a training in leadership that would begin at infancy. What we are now left to is the training of opportunists by state functionaries.

The ordeal is too trying to be taken with equanimity, and a sensitive writer can be thrown out of his stride deplorably by it, whether or not the criticism is favorable. It is seldom that the criticism is favorable, when a beginner is judged by the jury of his peers. They seem to need to demonstrate that, although they are not yet writing quite perfectly themselves, they are able to see all the flaws in a story which is read to them, and they fall upon it tooth and fang. Until self-confidence arises naturally, and the pupil asks for group criticism, his work should be treated as utterly confidential by the teacher. Each will have his own rate of growth and it can be treated as utterly confidential by the teacher. Each will have his own rate of growth and it can only go on steadily if not endangered by the setbacks that come from embarrassment and self-consciousness. I recommend an almost inhuman taciturnity to my students, at least about work that is being done at the moment. There have been weeks when I have had nothing at all from the best workers in the class, only to have three or four full-length manuscripts from a single pupil at the end of the silent period. Beyond stipulating that each pupil must follow the exercises as they are given out, whether or not I see the material which is written from day to day, I assigned no tasks.

There are probably no white journalists in America who would say they chose their houses because they were in white neighborhoods, but that, in effect, is what they do. Peter Brown of the Orlando Sentinel looked up the zip codes of 3,400 journalists, and found that they cluster in upscale neighborhoods, far from inner cities. More than one-third of Washington Post reporters live in just four fancy D.C. suburbs. Television personality Chris Matthews routinely promotes integration, and Ted Koppel hectored whites who live apart from blacks. Where do they live? Mr. Matthews in 95-percent white Chevy Case, and Mr. Koppel in Potomac, also in Maryland, which had a black population of 3.9 percent. Perhaps these men thought they lived inside their television sets. Sociologist Charles Gallagher of La Salle University has noted that television advertising is a 'carefully manufactured racial utopia [...] that is far afield of reality,' where everyone has black and Hispanic neighbors with whom they discuss which brand of toothpaste is best. Jerome D. Williams, a professor of advertising and African American studies at the University of Texas at Austin also laughs at advertisers' depictions of American life, adding that 'if you look at the United States in terms of where we live and who our friends are and where we go to church, we live in different worlds.

The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness.

Laypeople as well as most scientists believe that science regards the world as built out of tiny bits of matter. “Yet this view is wrong,” argues Henry Stapp, a physicist at the Lawrence Berkeley National Laboratory high in the hills above Berkeley, California. At least one version of quantum theory, propounded by the Hungarian mathematician John von Neumann in the 1930s, “claims that the world is built not out of bits of matter but out of bits of knowledge—subjective, conscious knowings,” Stapp says. These ideas, however, have fallen far short of toppling the materialist worldview, which has emerged so triumphant that to suggest humbly that there might be more to mental life than action potentials zipping along axons is to risk being branded a scientific naif. Even worse, it is to be branded nonscientific.

The pressures of life created a diamond, now what I leave behind is a legacy. This game is betrayal. Everyone brags about being real but it's a false sense of a two sided man, an incorporated brand, There's no future in this front. Operating a strategy mathematically created; persistently and perfectly knitted to keep the mass dependent on its assistancy.

At least one version of quantum theory, propounded by the Hungarian mathematician John von Neumann in the 1930's "claims that the world is built no out of bits of matter but out of bits of knowledge-subjective, conscious knowings," Stapp says. These ideas, however, have fallen far short of toppling the materialist worldview, which has emerged so triumphant that to suggest humbly that there might be more to mental life than action potentials zipping along axons is to risk being branded a scientific naif. Even worse, it is to be branded nonscientific. When, in 1997, I made just this suggestion over dinner to a former president of the Society for Neuroscience, he exlaimed, "Well, then you are not a scientist." Questioning whether consciousness, emotions, thoughts, the subjective feeling of pain, and the spark of creativity arise from nothing but the electrochemical activity of large collections of neuronal circuits is a good way to get dismissed as a hopeless dualist.

The old—and never especially helpful—adage write what you know has morphed into something more like a threat: Stay in your lane. This principle permits the category of fiction, but really only to the extent that we acknowledge and confess that personal experience is inviolate and nontransferable. It concedes that personal experience may be displayed, very carefully, to the unlike-us, to the stranger, even to the enemy—but insists it can never truly be shared by them. This rule also pertains in the opposite direction: the experience of the unlike-us can never be co-opted, ventriloquized, or otherwise “stolen” by us. (As the philosopher Anthony Appiah has noted, these ideas of cultural ownership share some DNA with the late-capitalist concept of brand integrity.) Only those who are like us are like us. Only those who are like us can understand us—or should even try. Which entire philosophical edifice depends on visibility and legibility, that is, on the sense that we can be certain of who is and isn’t “like us” simply by looking at them and/or listening to what they have to say. Fiction didn’t believe any of that. Fiction suspected that there is far more to people than what they choose to make manifest. Fiction wondered what likeness between selves might even mean, given the profound mystery of consciousness itself, which so many other disciplines—most notably philosophy—have probed for millennia without reaching any definitive conclusions. Fiction was suspicious of any theory of the self that appeared to be largely founded on what can be seen with the human eye, that is, those parts of our selves that are material, manifest, and clearly visible in a crowd. Fiction—at least the kind that was any good—was full of doubt, self-doubt above all. It had grave doubts about the nature of the self.

Brands are frames: they implicitly influence the perceived value of products and product experience through framing. The impact of frames, and thus brands, on our behavior is implicit and we therefore do not consciously experience it.

when implemented, can create superfans for your brand. Pick and choose the ones that resonate with you and fit your style. The key is to understand the unique qualities and needs of each segment and tailor the ways you appeal to each one. Just the conscious effort alone will have you doing better than most of the competitors in your space.

I don’t think it’s coincidental that the term “microaggression” emerged in popularity during the so-called post-racial era that some people assumed we’d entered with the election of the first Black president. The word “racism” went out of fashion in the liberal haze of racial progress—Obama’s political brand—and conservatives started to treat racism as the equivalent to the N-word, a vicious pejorative rather than a descriptive term. With the word itself becoming radioactive to some, passé to others, some well-meaning Americans started consciously and perhaps unconsciously looking for other terms to identify racism. “Microaggression” became part of a whole vocabulary of old and new words—like “cultural wars” and “stereotype” and “implicit bias” and “economic anxiety” and “tribalism”—that made it easier to talk about or around the R-word. I do not use “microaggression” anymore. I detest the post-racial platform that supported its sudden popularity. I detest its component parts—“micro” and “aggression.” A persistent daily low hum of racist abuse is not minor. I use the term “abuse” because aggression is not as exacting a term.

To the obvious objection that the most cursory glance at human society showed some people to be happy while others were unhappy, Franklin rejoined that appearances deceived. “When we see riches, grandeur and a cheerful countenance, we easily imagine happiness accompanies them, when oftentimes ’tis quite otherwise; nor is a constantly sorrowful look, attended with continual complaints, an infallible indication of unhappiness.” Having disposed of happiness and unhappiness, Franklin attacked the notion of the immortality of the soul. He identified the soul with consciousness and the ability to treat ideas absorbed by the senses (“The soul is a mere power or faculty of contemplating on and comparing those ideas”), and then argued that when consciousness ended, the soul ceased to exist. Perhaps the soul in some way attached itself to a new body and new ideas. “But that will in no way concern us who are now living, for the identity will be lost; it is no longer that same self but a new being.” If temporal happiness was an illusion, and eternal happiness an impossibility, why should anyone strive for anything? Merely to avoid pain. The soul of an infant did not achieve consciousness (“it is as if it were not”) until it felt pain. Thus is the machine set on work; this is life. We are first moved by pain, and the whole succeeding course of our lives is but one continued series of action with a view to be freed from it. As fast as we have excluded one uneasiness another appears; otherwise the motion would cease. If a continual weight is not applied, the clock will stop. And as soon as the avenues of uneasiness to the soul are choked up or cut off, we are dead, we think and act no more. Like most such attempts to prove the unprovable, Franklin’s effort revealed more about the author than about the subject. Indeed, it revealed more about the author than he cared to have revealed. Although his employer, Palmer, was impressed by the ingenuity of Franklin’s argumentation, he decried Franklin’s conclusions as abominable. This reaction prompted Franklin to reconsider. In his autobiography he characterized various mistakes of his life as “errata”; regarding this episode he asserted, “My printing this pamphlet was another erratum.” Long before then he had burned all but the few copies already delivered to friends.

Take one thing with another, and the world is a pretty good sort of world; and ’tis our duty to make the best of it and be thankful. One’s true happiness depends more upon one’s own judgement of one’s self, on a consciousness of rectitude in action and intention, and in the approbation of those few who judge impartially, than upon the applause of the unthinking undiscerning multitude, who are apt to cry Hosanna today, and tomorrow, Crucify him.

But what about snake-oil salesmen,* the fakers, fraudsters and conmen? Alchemy, precisely because it is not an exact science, has always been rife with charlatanry, and we should be on our guard for this. Many of the remedies proposed by people in advertising and design are wrong, and many of the findings of behavioural scientists have already been or will be proved wrong. Some parts of this book are also undoubtedly wrong – I am conscious that I have written this book from an incredibly optimistic perspective, but my argument is not that alchemy is always reliable, ethical or beneficial. Far from it – it is simply that we should not recoil from testing alchemical solutions because they do not fit with our reductionist ideas about how the world works. The purpose of this book is to persuade the reader that alchemy exists whether we like it or not, and that it is possible to use it for good; besides, if people are more aware of its existence, they will be better at spotting its misuses.*

He learned from advertising that poor people were fiercely brand conscious. They wasted their money on advertised products because they were deathly afraid of wasting their money.

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The ‘penetration versus loyalty’ debate The implications of the Laws of Growth are often reduced to a ‘penetration versus loyalty’ debate, where two paths enter the arena but only one will triumph. This is a false dichotomy. In the early days, Andrew Ehrenberg converted this into a ‘penetration-rules’ message as a provocative way to counter the ‘loyalty loyalists’ at the time. It has never been either/or but both, but not equally. Brands grow by having (many) more buyers who buy the brand (a little) more (as outlined in How Brands Grow, Sharp 2010). A simple ‘penetration-rules’ message works in practice because marketing activities that are able to affect very light/non-buyers usually also impact current buyers of the brand. Brand buyers are more likely to notice advertising for brands they use than brands they don’t (e.g., Vaughan et al. 2016). Therefore, reaching the ‘hard to reach’ gets you those buyers and everyone else too. ‘Loyalty loyalists’ are yet to provide convincing evidence that tactics aimed at building loyalty will also result in acquisition/penetration growth. The clear story about how brands grow does not mean it is easy to grow brands. It just means we know what success looks like. It is up to us how quickly we travel down that path, or if we take time and resource-consuming detours. Does that mean we ignore current brand buyers? When a brand grows, loyalty also grows, just at a much lower rate than penetration. This means that understanding the impact of marketing activity on current buyers is also important, because marketing activity has a role in staving off a sales decline (more on this in Chapter 11). A buyer can decrease their brand purchases if there is: preference change – I previously liked it, now I don’t. A decline in preference is a conscious process and so is easier to pick up via direct questioning (more on this in Chapter 8 on Brand Attitude). memory erosion – I forgot about it. Memory erosion is a gradual process that happens when memory is not refreshed. This makes it harder to notice or survey, as we rarely remember what we have forgotten (more on this in Chapter 5 on Mental Availability).