Boutique Advertising Quotes

Pretentiousness shares with sophistication a lingering sense of “unnaturalness”; something faked, pretending, tampered with. Litvak presses the idea that sophistication is linked to perversion in the sexual sense, and therefore carries with it a latent homophobic charge. The association of sophistication with a form of urbane and knowing behavior gets reinforced “every time advertising and journalism, loathing as they do the pretentious and the trendy, derisively dangle before their audience the perennially unpopular figure of the snooty (i.e., gay) salesman in the upscale boutique.” Pretension implies affectation. People are not acting themselves; rather, their lying urbanity is trampling all over your plain-speaking—and presumably heterosexual—truth.

As new, more affordable players entered the hotel's realm (such as Airbnb focusing more and more on boutique properties), OTAs had to reinvent and adapt, in order to survive the next generation of distribution, where boundaries between OTAs, metasearch engines, review sites, marketplaces and bed banks will be just a semantic issue

We’ve been in stop-and-go traffic on a huge, busy avenue for quite a while, passing everything from ridiculously pricey boutiques to a giant natural-foods store, little restaurants and cafés with handwritten signs in the windows advertising matcha tea and kale smoothies. But