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5. not-so-magic hour
The most flattering light for vacation photos is the golden glow just before sunset or right after sunrise, and the most unflattering is, undoubtedly, the full-strength glaring sun. Make the best of a bright situation by seeking the softer light created by the shade of a beach umbrella, cabana, lifeguard tower, or tall lifeguard. If there's no shade in sight and you're truly committed, ask your subject to face their own shadow, and angle a boogie board to bounce light on their face. Or just ask everyone to close their eyes and look down, then, on the count of three, look up and say "Pina colada." Smiles, guaranteed.
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Marnie Hanel (Summer: A Cookbook: Inspired Recipes for Lazy Days and Magical Nights)