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Your religious beliefs are your business. They are not and should not be the basis for law. If you use them as justification to discriminate against others, don’t be upset when others decide you’re an asshole."
[Blog post of July 26, 2011]
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Jim C. Hines
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It made me sad when I caught myself pretending that everybody out there in cyberspace cared about what I thought, when really nobody gives a shit. And when I multiplied that sad feeling by all the millions of people in their lonely little rooms, furiously writing and posting to their lonely little pages that nobody has time to read because they’re all so busy writing and posting, it kind of broke my heart.
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Ruth Ozeki (A Tale for the Time Being)
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Be a worthy worker and work will come.
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Amit Kalantri (Wealth of Words)
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Tweet others the way you want to be tweeted.
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Germany Kent (You Are What You Tweet: Harness the Power of Twitter to Create a Happier, Healthier Life)
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The decision is your own voice, an opinion is the echo of someone else's voice.
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Amit Kalantri (Wealth of Words)
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Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.
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Germany Kent
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Networking isn't how many people you know, it's how many people know you.
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Amit Kalantri (Wealth of Words)
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Fail soon so that you can succeed sooner.
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Amit Kalantri (Wealth of Words)
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Today it is cheaper to start a business than tomorrow.
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Amit Kalantri (Wealth of Words)
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The smell of the sweat is not sweet, but the fruit of the sweat is very sweet.
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Amit Kalantri (Wealth of Words)
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In the business people with expertise, experience and evidence will make more profitable decisions than people with instinct, intuition and imagination.
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Amit Kalantri (Wealth of Words)
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Contract law is essentially a defensive scorched-earth battleground where the constant question is, “if my business partner was possessed by a brain-eating monster from beyond spacetime tomorrow, what is the worst thing they could do to me?
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Charles Stross
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When you were making excuses someone else was making enterprise.
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Amit Kalantri (Wealth of Words)
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A true professional not only follows but loves the processes, policies and principles set by his profession.
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Amit Kalantri (Wealth of Words)
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I don’t know what a business is. All a company is is a bunch of people together to create a product or service. There’s no such thing as a business, just pursuit of a goal—a group of people pursuing a goal.
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Tim Urban (The Elon Musk Blog Series: Wait But Why)
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An entrepreneur with strong network makes money even when he is asleep.
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Amit Kalantri (Wealth of Words)
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If you aren’t having fun creating content, you’re doing it wrong.
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Ann Handley (Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16))
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Your awesome site isn’t awesome. Getting your stories into the hands of the people who need them is awesome.
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Ann Handley (Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16))
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A powerful process automatically takes care of progress, productivity and profits.
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Amit Kalantri (Wealth of Words)
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Barack Obama is the most successful new marketer in history. Study his campaign so that you can adapt the ideas for your business.
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David Meerman Scott (The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly)
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A blog post is like a miniskirt … it needs to be long enough to cover the essentials but short enough to keep it interesting.” And
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Joe Pulizzi (Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses)
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Step 1: Learn First you must identify the topic you want to understand, research it thoroughly and grasp it from every direction. Step 2: Teach it to a child Secondly, you should write the idea down as if you were teaching it to a child; use simple words, fewer words and simple concepts. Step 3: Share it Convey your idea to others; post it online, post it on your blog, share it on stage or even at the dinner table. Choose any medium where you’ll get clear feedback. Step 4: Review Review the feedback; did people understand the concept from your explanation? Can they explain it to you after you’ve explained it to them? If not, go back to step 1; if they did, move on.
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Steven Bartlett (The Diary of a CEO: The 33 Laws of Business and Life)
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Create reciprocity in your business by making the first gesture, like make a comment on the blog of a great speaker.
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Lisa A. Mininni
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Do not confuse location with direction. Location is where you are, direction is where you are going.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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Consider Pawn Stars, a popular show on the History Channel, and compare it with Antiques Roadshow, which airs on PBS.
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Ann Handley (Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16))
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If you're in a tough spot, stop focusing on it. Focus on how you can learn and move on.
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Bryan Cohen (How to Work for Yourself: 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog)
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What I now know is that it’s next to impossible to truly be a thought leader in your industry without a killer blog, a thoughtful book, and a speech that rocks.
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Joe Pulizzi (Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses)
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Making a product is just an activity, making a profit on a product is the achievement.
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Amit Kalantri (Wealth of Words)
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The purpose of a profession is to fulfil the personal wishes of a prospect.
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Amit Kalantri (Wealth of Words)
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Perfectionism is an enemy to finishing your first project, and finishing your first project is the key to finishing multiple projects.
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Bryan Cohen (How to Work for Yourself: 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog)
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Negative relationships built on anger and fear can bring you down, while relationships built on trust and kindness can give you a major boost.
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Bryan Cohen (How to Work for Yourself: 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog)
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It is the sweat of the servants that make their squire look smart.
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Amit Kalantri (Wealth of Words)
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Feed your brain and you'll feed your creativity as well.
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Bryan Cohen (How to Work for Yourself: 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog)
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Give up Facebook, TV or mobile internet for 30 days.
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Bryan Cohen (How to Work for Yourself: 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog)
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47. Try something new with your mind, hands or body.
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Bryan Cohen (How to Work for Yourself: 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog)
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Interrupt your negative thoughts with music, humor or positivity.
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Bryan Cohen (How to Work for Yourself: 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog)
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If you love to write, start a blog. If you love to talk, start a podcast. If you love to solve problems, start a business. If you love freedom, do what you love.
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Maxime Lagacé
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We work in a first-draft culture. Type an e-mail. Send. Write a blog entry. Post. Whip up some slides. Speak. But it’s in crafting and recrafting—in iteration and rehearsal—that excellence emerges.
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Harvard Business Review (HBR Guide to Persuasive Presentations (HBR Guide Series))
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That is why, I explained to Bojia, as a columnist, “I am either in the heating business or the lighting business.” Every column or blog has to either turn on a lightbulb in your reader’s head—illuminate an issue in a way that will inspire them to look at it anew—or stoke an emotion in your reader’s heart that prompts them to feel or act more intensely or differently about an issue. The ideal column does both. But
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Thomas L. Friedman (Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations)
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Twinkle lights are the perfect metaphor for joy. Joy is not a constant. It comes to us in moments—often ordinary moments. Sometimes we miss out on the bursts of joy because we’re too busy chasing down extraordinary moments. Other times we’re so afraid of the dark that we don’t dare let ourselves enjoy the light. A joyful life is not a floodlight of joy. That would eventually become unbearable. I believe a joyful life is made up of joyful moments gracefully strung together by trust, gratitude, inspiration, and faith. For those of you who follow my blog, you’ll recognize this as the mantra for my gratitude posts on Fridays that I call TGIF. I turned this quote into a small badge, and part of my gratitude practice is a weekly post about what I’m Trusting, what I’m Grateful for, what Inspires me, and how I’m practicing my Faith. It’s incredibly powerful to read everyone’s comments. Joy
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Brené Brown (The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are)
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Today, I see my business as a content marketing company. In other words, my entire goal is to give more valuable, helpful, and remarkable content to consumers than anyone else in my field, which will in turn lead to more sales.
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Ann Handley (Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16))
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I realize you can write a blog and eventually turn it into a business, but I don’t see that as a good alternative to a job with the rigor of an editor and the ability to understand the audience as a readership that will respond and have expectations. Finally,
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Manjula Martin (Scratch: Writers, Money, and the Art of Making a Living)
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If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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I make so many plans but fail at follow-through. Gemini mind once a mat for you to wipe your feet. I’d beg for it. I’d plead 'Here! I’m here waiting for you to be the one. Take my heart, my life, my air: rip them to shreds and hand them back.No need to worry. I have enough superglue and tears to keep me busy for months...
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Donato (Compound Delusions: The Rise and Fall of our Design)
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Kierkegaard, in 'Either/Or,' makes fun of the 'busy man' for whom busyness is a way of avoiding an honest self-reckoning. You might wake up in the middle of the night and realize that you're lonely in your marriage, or that you need to think about what your level of consumption is doing to the planet, but the next day you have a million little things to do, and the day after that you have another million things. As long as there's no end of little things, you never have to stop and confront the bigger questions. Writing or reading an essay isn't the only way to stop and ask yourself who you really are and what your life might mean, but it is one good way. And if you consider how laughably unbusy Kierkegaard's Copenhagen was, compared with our own age, those subjective tweets and hasty blog posts don't seem so essayistic. They seem more like means of avoiding what a real essay might force on us. We spend our days reading, on screens, stuff we'd never bother reading in a printed book, and bitch about how busy we are.
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Jonathan Franzen (The End of the End of the Earth: Essays)
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In themselves human experiences are not superior at all to the experiences of wolves or elephants. One bit of data is as good as another. However, humans can write poems and blogs about their experiences and post them online, thereby enriching the global data-processing system. That makes their bits count. Wolves cannot do this. Hence all the experiences of wolves – as deep and complex as they may be – are worthless. No wonder we are so busy converting our experiences into data. It isn’t a question of trendiness. It is a question of survival. We must prove to ourselves and to the system that we still have value. And value lies not in having experiences, but in turning these experiences into free-flowing data.
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Yuval Noah Harari (Homo Deus: A History of Tomorrow)
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and yet there was cement in her soul. It had been there for a while, an early morning disease of fatigue, a bleakness and borderlessness. It brought with it amorphous longings, shapeless desires, brief imaginary glints of other lives she could be living, that over the months melded into a piercing homesickness. She scoured Nigerian websites, Nigerian pro files on Facebook, Nigerian blogs, and each click brought yet another story of a young person who had recently moved back home, clothed in American or British degrees, to start an investment company, a music production business, a fashion label, a magazine, a fast-food franchise She looked at photographs of these men and women and felt the dull ache of loss, as though they had prised open her hand and taken some thing of hers. They were living her life.
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Chimamanda Ngozi Adichie (Americanah)
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When we say to be authentic, we mean you should make it clear that your stuff has the stamp of an actual person or actual people and that that person or those people have the qualities (a point of view, a personality, a sense of enthusiasm for the subject, and suitability to your audience) that make for a compelling approach to content as a solid foundation for the start of your relationship with your audience.
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Ann Handley (Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16))
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Blogs are assailed on all sides, by the crushing economics of the business, dishonest sources, inhuman deadlines, pageview quotas, inaccurate information, greedy publishers, poor training, the demands of the audience, and so much more. These incentives are real, whether you're at The Huffington Post or some tiny blog. Taken individually, the resulting output is obvious: bad stories, incomplete stories, wrong stories, unimportant stories.
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Ryan Holiday (Trust Me, I'm Lying: Confessions of a Media Manipulator)
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resources on self-promotion, specifically targeted to introverts and accessible online, now abound. Popular examples include Beth Buelow’s The Introvert Entrepreneur blog and podcast (bethbuelow.com) and Nancy Ancowitz’s Self-Promotion for Introverts® site (selfpromotionforitroverts.com). Ancowitz, business communication coach and author of the book Self-Promotion for Introverts, recommends that introverts build on what they do naturally rather than try to replicate extroverts:
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Laurie A. Helgoe (Introvert Power: Why Your Inner Life Is Your Hidden Strength (Reduce Anxiety and Boost Your Confidence and Self-Esteem with this Self-Help Book for Introverted Women and Men))
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The people who have been known as PR experts—and still go by that title—have now turned into a combina- tion of publishers, reporters, and editors.
We are publishers because we own media. We control the social media profiles and pages of our clients. We have their blogs and their websites.
We are reporters because we have to fill up all those media chan- nels with relevant content.
We are editors because that content has got to be created, designed, arranged, structured, and presented in the best way pos- sible so that it can be convincing, attention-grabbing, and—most important—efficient.
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Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
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How to Pick Your Niche So if your topic on YouTube is so important, how do you pick a topic? Passion, Expertise and Money! There’s a lot of advice on picking a topic whether you’re starting a YouTube channel, a blog or even a business. It can all be boiled down to those three words. What do you enjoy talking about, what’s your passion? You’re going to be doing a lot of research, writing and talking about this topic. It might be a while before you make any real money for that paycheck motivation. You better enjoy talking about it. Besides that, people will sense your passion for the material and that enthusiasm will be contagious.
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Joseph Hogue (Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money)
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Was it as scary for you as it is for me? Falling for Sawyer?”
“Not really, no.” She shakes her head. “I’m sure I had some of the same worries, everyone does. But I’m a leaper. You’re a thinker. We process things differently.”
“You didn’t have a panic attack and run away?” I ask sarcastically.
“No,” she muses. “Not even that time he refused to have sex with me.”
“That was your first date, Everly. And you did have sex,” I remind her. I know, because I heard about it for a week.
“Whew.” She blows out a breath. “It was a tough few hours though. How is Boyd’s POD by the way? Can we talk about that?” She leans forward on the couch, looking at me expectantly.
“Um, no. I don’t think so.”
She shrugs good-naturedly then changes the subject back to me. “Chloe, why didn’t you tell me you were struggling with your anxiety? You know I’m never too busy for you, no matter how many husbands or children I have.”
“You have one husband, babe,” Sawyer says, walking into the room at that moment.
“You’re still the one, baby.”
“We’ve been married for three months, Everly. I sure as hell better still be the one.”
“Sawyer,” she sighs. “I was trying to have a moment, okay? Work with me.”
“Next time, try waiting more than a day after downloading Shania Twain’s greatest hits to your iPod. You do realize the receipts come to my email, don’t you?”
“Um.” Everly looks away and scrunches her nose. “No?”
“You’ve been on quite the 90’s love ballads kick this week. Which is weird, because you’re not old enough to have owned the CD’s those songs were originally released on.” He looks at her with amused interest.
“What’s a CD?” She blinks at Sawyer dramatically.
“Cute. Keep it up.”
“Nineties music is all the rage with the millennials,” she tells him with a shrug. “I saw a blog post about it.”
“Don’t worry, sweets. We’ll beat the odds together.” He winks and she scowls. “You’re still the only one I dream of,” he calls as he walks into the kitchen and grabs a bottle of water.
“See! I don’t even care that you lifted that from a song. It still gave me all the feels!
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Jana Aston (Trust (Cafe, #3))
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More Kindle eBooks by Steve Outsourcing Mastery – How to Build a Thriving Internet Business with an Army of Freelancers Email Marketing Blueprint – The Ultimate Guide to Building an Email List Asset Your First $1000 – How to Start an Online Business that Actually Makes Money How to Write a Nonfiction eBook in 21 Days – That Readers LOVE! How to Write Great Blog Posts that Engage Readers My Blog Traffic Sucks! 8 Simple Steps to Get 100,000 Blog Visitors Without Working 8 Days a Week How to Discover Best Selling Amazon Kindle Nonfiction Book Ideas Is $.99 the New Free? The Truth About Launching and Pricing Your Kindle Books Make Money Online – How I Made an Extra $1,187.66 from a 4-Minute YouTube Video Internet Lifestyle Productivity: Master Time. Increase Profits. Enjoy LIFE!
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Steve Scott (61 Ways to Sell More Nonfiction Kindle Books)
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Revitalized and healthy, I started dreaming new dreams. I saw ways that I could make a significant contribution by sharing what I’ve learned. I decided to refocus my legal practice on counseling and helping start-up companies avoid liability and protect their intellectual property. To share some of what I know, I started a blog, IP Law for Startups, where I teach basic lessons on trade secrets, trademarks, copyrights, and patents and give tips for avoiding the biggest blunders that destroy the value of intellectual assets. Few start-up companies, especially women-owned companies that rarely get venture capital funding, can afford the expensive hourly rates of a large law firm to the get the critical information they need. I feel deeply rewarded when I help a company create a strategy that protects the value of their company and supports their business dreams. Further, I had a dream to help young women see their career possibilities. In partnership with my sister, Julie Simmons, I created lookilulu.com, a website where women share their insights, career paths, and ways they have integrated motherhood with their professional pursuits. When my sister and I were growing up on a farm, we had a hard time seeing that women could have rewarding careers. With Lookilulu® we want to help young women see what we couldn’t see: that dreams are not linear—they take many twists and unexpected turns. As I’ve learned the hard way, dreams change and shift as life happens. I’ve learned the value of continuing to dream new dreams after other dreams are derailed. I’m sure I’ll have many more dreams in my future. I’ve learned to be open to new and unexpected opportunities. By way of postscript, Jill writes, “I didn’t grow up planning to be lawyer. As a girl growing up in a small rural town, I was afraid to dream. I loved science, but rather than pursuing medical school, I opted for low-paying laboratory jobs, planning to quit when I had children. But then I couldn’t have children. As I awakened to the possibility that dreaming was an inalienable right, even for me, I started law school when I was thirty; intellectual property combines my love of law and science.” As a young girl, Jill’s rightsizing involved mustering the courage to expand her dreams, to dream outside of her box. Once she had children, she again transformed her dreams. In many ways her dreams are bigger and aim to help more people than before the twists and turns in her life’s path.
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Whitney Johnson (Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream)
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Launching “Buy It Now” was a large change that touched every transaction, but the eBay team also innovated across the experience for both sellers and buyers as well. With an initial success, we doubled down on innovation to drive growth. We introduced stores on eBay, which dramatically increased the amount of product offered for sale on the platform. We expanded the menu of optional features that sellers could purchase to better highlight their listings on the site. We improved the post-transaction experience on ebay.com by significantly improving the “checkout” flow, including the eventual seamless integration of PayPal on the eBay site. Each of these innovations supported the growth of the business and helped to keep that gravity at bay. Years later, Jeff became a general partner at Andreessen Horowitz, where he would kick off the firm’s success in startups with network effects, investing in Airbnb, Instacart, Pinterest, and others. I’m lucky to work with him! He recounted in an essay on the a16z blog that his strategy was to grow eBay by adding layers and layers of new revenue—like “adding layers to the cake.” You can see it visually here: Figure 12: eBay’s growth layer cake As the core US business began to look more like a line than a hockey stick, international and payments were layered on top. Together, the aggregate business started to look like a hockey stick, but underneath it was actually many new lines of business.
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Andrew Chen (The Cold Start Problem: How to Start and Scale Network Effects)
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The concept of product/ market fit originates in Marc Andreessen’s seminal blog post “The Only Thing That Matters.” In his essay, Andreessen argues that the most important factor in successful start-ups is the combination of market and product. His definition couldn’t be simpler: “Product/ market fit means being in a good market with a product that can satisfy that market.” Without product/ market fit, it’s impossible to grow a start-up into a successful business. As Andreessen notes, You see a surprising number of really well-run start-ups that have all aspects of operations completely buttoned down, HR policies in place, great sales model, thoroughly thought-through marketing plan, great interview processes, outstanding catered food, 30" monitors for all the programmers, top tier VCs on the board—heading straight off a cliff due to not ever finding product/ market fit. Unfortunately, it’s far easier to define product/ market fit than it is to establish it! When you start a new company, the key product/ market fit question you need to answer is whether you have discovered a nonobvious market opportunity where you have a unique advantage or approach, and one that competing players won’t see until you’ve had a chance to build a healthy lead. It’s usually difficult to find such an opportunity in a “hot” space; if an opportunity is obvious to everyone, the chance that you’ll be the one who succeeds is exceedingly low. Most nonobvious opportunities arise from a change in the market that the incumbents aren’t willing or able to adapt to.
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Reid Hoffman (Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies)
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Seth Godin, author of more than a dozen bestsellers, including Purple Cow and Permission Marketing, understands the importance of frequency and consistency in a book marketing and public relations campaign. He practices these through following these seven steps: Permission marketing. This is a process by which marketers ask permission before sending ads to prospects. Godin pioneered the practice in 1995 with the founding of Yoyodyne, the Web’s first direct mail and promotions company (it used contests, online games, and scavenger hunts to market companies to participating users). He sold it to Yahoo! three years later. Editorial content. Godin was a long-time contributing editor to the popular Fast Company magazine. Blogging. Seth's Blog is one of the most-frequented blogs. Public speaking. Successful Meetings magazine named Godin one of the top 21 speakers of the 21st century. Words used to describe his lectures include "visual," "personal," and "dynamic." Community-building. His latest company, Squidoo.com, ranked among the top 125 sites in the U.S. (by traffic) by Quantcast, allows people to build a page about any topic that inspires them. The site raises money for charity and pays royalties to its million-plus members. E-books. Godin took a step to publish all his books electronically, then worked with Amazon on his own imprint, Domino, which published 12 books. Recently, Godin ended that project – since as he said in a blog, it was a "project" and he is always looking for more and different opportunities. Continuous improvement. Godin is always on the lookout for more ideas, more business opportunities and more engagement with his community.
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Michael R. Drew (Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand)
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4. What does your group think about similar products on the market? If you have a group of products you’re thinking about focusing on, you can start to identify “holes” in the marketplace by listening to what people are already saying. Read customer reviews and look at internet forums. You can also start vetting your idea by posting about it online. My buddy Moiz tried using Tom’s natural deodorant, and he hated it for a simple reason: It didn’t work. He thought, I wonder if I could do this better. So he started asking questions on online forums, getting feedback from other natural yuppies like him. From the response, he knew there was interest. He did a $500 round of prototypes and sold out immediately. That was the beginning of Native Deodorant, which was later acquired by Procter & Gamble for $100 million. It took Moiz only eighteen months to go from a $500 prototype to a million-dollar brand (and it sold for nine figures!). 5. Where does your person hang out with others? With an idea of what we might sell, we can start to think about where our first customers might come from. It’s much easier to make sales when you can drop your product in front of a group of your ideal people. Does your target customer listen to specific podcasts? Do they follow certain influencers? Do they belong to specific groups? Do they read certain blogs? Brainstorm where your ideal customer focuses his or her attention, and you will quickly know where to put your product in front of them. In the next chapters, you will also learn how to develop a micro-audience that is ready to buy your product from you. I also like to write down the names of ten friends who will get excited about a product because your ideal customers know other people just like them.
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Ryan Daniel Moran (12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur)
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When personal gossip attains the dignity of print, and crowds the space available for matters of real interest to the community,” future Supreme Court justice Louis Brandeis wrote in the Harvard Law Review in 1890, in a piece which formed the basis for what we now know as the “right to privacy,” it “destroys at once robustness of thought and delicacy of feeling. No enthusiasm can flourish, no generous impulse can survive under its blighting influence.” Brandeis’s words reflected some of the darkness of Kierkegaard’s worries from fifty years earlier and foretold some of that sullying paranoia that was still to come fifty years in the future. Thiel had read this article at Stanford. Many law students do. Most regard it as another piece of the puzzle that makes up American constitutional legal theory. But Peter believed it. He venerated privacy, in creating space for weirdos and the politically incorrect to do what they do. Because he believed that’s where progress came from. Imagine for a second that you’re the kind of deranged individual who starts companies. You’ve created cryptocurrencies designed to replace the U.S. monetary system that somehow turned into a business that helps people sell Beanie Babies and laser pointers over the internet and ends up being worth billions of dollars. Where others saw science fiction, you’ve always seen opportunities—for real, legitimate business. You’re the kind of person who is a libertarian before that word had any kind of social respectability. You’re a conservative at Stanford. You’re the person who likes Ayn Rand and thinks she’s something more than an author teenage boys like to read. You were driven to entrepreneurship because it was a safe space from consensus, and from convention. How do you respond to social shaming? You hate it. How do you respond to petulant blogs implying there is something wrong with you for being a gay person who isn’t public about his sexuality? Well, that’s the question now, isn’t it?
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Ryan Holiday (Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue)
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Get acquainted along with a fitness home business.
If you attempt earnestly, you are able to get started a productive fitness business. Many variables need to be considered once you determine to begin a fitness enterprise. If you understand how to set up a fitness online business, it can be effortless. It is advisable to have expertise in the fitness market to become capable to begin a fitness organization. Folks from any walk of life can commence their very own fitness business.
A fitness small business is some thing that people would encourage by becoming consumers on the company. If you strategy to begin a online business inside the fitness niches, you ought to read all about how you can commence a fitness small business. You could study from blogs and web-sites related to establishing such a company. You must in no way attempt to get started a organization with out 1st understanding all about it. It truly is not quick to start a organization in the fitness niches. We're normally extremely eager to obtain fit. It really is essential that we give enough time and believed to our fitness business. Individuals who fail to perform on their fitness by no means realize beneficial benefits. You in no way going to attain excellent levels of fitness without functioning on it.
Diet program is a thing that people rarely consider fitness business about when having match. What you eat is also necessary relating to fitness. One factor you need to understand is that fitness under no circumstances comes rather simply. You don't constantly must go to the health club for becoming match. It's going to expense funds to setup your business within the fitness niche. You will need help in some aspects on the business enterprise. A fitness enterprise may be simple if you have the suitable assistance. If you do not have the education, consumers won't rely on you with their fitness needs. It really is very important which you have some training in fitness. Fitness is all about expertise and you require to possess the expertise for the online business. A fitness trainer would have no difficulty in starting his personal fitness business. You need to look and really feel fit in order to attract other many people as consumers. A fitness company will take up your time and your dollars to set it up appropriately. It's essential to take various aspects into account for instance the place for the home business. Women are extremely keen to lose weight, as they prefer to look appealing. It's the worry of obesity and the resulting ugliness that makes women and men go in to get a fitness system. Middle aged guys are frequently obese and must make an enormous work to regain fitness. You'll need to invest a whole lot of your time to have the ability to create a foothold in this niche. You could possibly not know it, nevertheless it is feasible to develop a lucrative enterprise in the fitness niche. The idea of fitness is spreading far and wide. People of every age group prefer fitness. Health is much more vital than wealth. It can be vital to acquire fit if you desire to get the perfect out of life. Establishing a online business that is certainly centered on fitness is usually a very good notion. The fitness market holds a great deal of promise for tough functioning business owners.
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Glenn Eichler
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Dear KDP Author,
Just ahead of World War II, there was a radical invention that shook the foundations of book publishing. It was the paperback book. This was a time when movie tickets cost 10 or 20 cents, and books cost $2.50. The new paperback cost 25 cents – it was ten times cheaper. Readers loved the paperback and millions of copies were sold in just the first year.
With it being so inexpensive and with so many more people able to afford to buy and read books, you would think the literary establishment of the day would have celebrated the invention of the paperback, yes? Nope. Instead, they dug in and circled the wagons. They believed low cost paperbacks would destroy literary culture and harm the industry (not to mention their own bank accounts). Many bookstores refused to stock them, and the early paperback publishers had to use unconventional methods of distribution – places like newsstands and drugstores. The famous author George Orwell came out publicly and said about the new paperback format, if “publishers had any sense, they would combine against them and suppress them.” Yes, George Orwell was suggesting collusion.
Well… history doesn’t repeat itself, but it does rhyme.
Fast forward to today, and it’s the e-book’s turn to be opposed by the literary establishment. Amazon and Hachette – a big US publisher and part of a $10 billion media conglomerate – are in the middle of a business dispute about e-books. We want lower e-book prices. Hachette does not. Many e-books are being released at $14.99 and even $19.99. That is unjustifiably high for an e-book. With an e-book, there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market – e-books cannot be resold as used books. E-books can and should be less expensive.
Perhaps channeling Orwell’s decades old suggestion, Hachette has already been caught illegally colluding with its competitors to raise e-book prices. So far those parties have paid $166 million in penalties and restitution. Colluding with its competitors to raise prices wasn’t only illegal, it was also highly disrespectful to Hachette’s readers.
The fact is many established incumbents in the industry have taken the position that lower e-book prices will “devalue books” and hurt “Arts and Letters.” They’re wrong. Just as paperbacks did not destroy book culture despite being ten times cheaper, neither will e-books. On the contrary, paperbacks ended up rejuvenating the book industry and making it stronger. The same will happen with e-books.
Many inside the echo-chamber of the industry often draw the box too small. They think books only compete against books. But in reality, books compete against mobile games, television, movies, Facebook, blogs, free news sites and more. If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive.
Moreover, e-books are highly price elastic. This means that when the price goes down, customers buy much more. We've quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that the lower price is good for all parties involved: the customer is paying 33% less and the author is getting a royalty check 16% larger and being read by an audience that’s 74% larger. The pie is simply bigger.
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Amazon Kdp
Bryan Cohen (How to Work for Yourself: 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog)
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Write down three things you like about your adversaries.
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Bryan Cohen (How to Work for Yourself: 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog)
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Get Noticed In Cyber Space With SEO
Do you own a website or blog and want to get the most out of it by increasing your traffic without spending a dime? Then you should look into the world of search engine optimization! Search engine optimization gets more people to your site for free. Read on to learn how you, too, can do this!
When designing your site for SEO, make sure to include relevant keywords in the title tag. Since these words will show up as the title to your page, it is the single most important place to put the relevant keywords. However, make sure your title tag is no more than six to seven words in length.
Using flash files is not a good idea for search engine optimization. Be aware of using flash as it can be very slow to load, and users will get frustrated. In addition, search engine spiders will not read keywords that are found in flash files.
When marketing a product online, make sure your site is as useable and accessible as possible. If your website has problems with the code or can't be viewed by certain browsers, you will lose visitors and therefore sales. Very few people will go to the trouble of switching browsers just to use your site.
When optimizing your website, be sure to optimize your description meta tag as well. Some experts believe that keyword meta tags are nearly worthless today, as search engines no longer use them, but that descriptions will usually show up under your page title on the results page, and they are also involved in the indexing process.
With search engine optimization, your blog or website can get way more traffic by appearing early on lists of search results for terms related to your business. Apply these easy, free, and effective techniques to maximize your traffic and use that traffic to maximize your profits. Why wait? Start now!
Use these tips for successful SEO of any business online and try visit holisticmade.com
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digital marketing agency phoenix
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Here are a few common time-consumers in small businesses with online presences. Submitting articles to drive traffic to site and build mailing lists Participating in or moderating discussion forums and message boards Managing affiliate programs Creating content for and publishing newsletters and blog postings Background research components of new marketing initiatives or analysis of current marketing results Don’t expect miracles from a single
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Timothy Ferriss (The 4-Hour Workweek)
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There is no million dollar idea, no million dollar plan or business. There is only million dollar personality. People deal with people, people buy from people. It is not important what is said, how it is said but who said it.
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Hemant Pandey
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The tech start-up world from which Musk hails embraces disruption as one of its organizing principles, encouraged in part by the influential blog TechCrunch, which named its flagship conference, TechCrunch Disrupt, for the concept. Silicon Valley’s budding capitalists have long been encouraged to use their software prowess and processes to disrupt existing industries, and hence we have Facebook, which disrupted the news media industry, Airbnb, which disrupted hotels, and crowdfunding, which disrupted traditional investing. When Ted Craver asked Musk to share his thoughts on disruption with an audience of old-school electricity providers, you could see why the chairman might nervously fiddle with his pen. Could Tesla, with its emerging energy-storage business, disrupt the utilities? It might have come as some comfort to those at the conference that Musk is no fan of disruption. Indeed, he and Straubel were probably there to convince utilities to work with Tesla on energy storage projects that could benefit both parties. But the industry’s fear that it might have been on the wrong side of history would not have dissipated completely. The same was true for at least one auto industry leader. The man who, until May 2017, was CEO of the Ford Motor Company is one person who does appear to be a fan of disruption. Mark Fields, a Harvard business grad and Clayton Christensen follower, was fifty-three when he was appointed to succeed outgoing CEO Alan Mulally.
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Hamish McKenzie (Insane Mode: How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil)
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It was time to scale and that would probably one of my most important advices to you: You can’t handle everything yourself. Perhaps when you start out and you have zero budgets but at some point you need to take earnings and put them into outsourcing tasks or hiring people. Because you as the founder or owner you are responsible for the direction of your company/blog etc. and you should focus on the future of the business and not handle every day things or troubleshooting. I too thought only I can do what I do, no one else can do it. I was so wrong. I hired staff and outsourced tasks that took too much time and all of a sudden I had freed up so much time to focus what is most important for company – the future direction. Admittedly it was hard in the beginning to teach my tasks to outsourced staff but after a few hiccups I was all set and ready to scale more.
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Manuel Becvar (The Online Income Bible: How I built my online business made 500,000$ of passive income in 2 ½ years and how you can do it too)
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If you had an Internet connection and lived in North America at the time, you may have seen it. Vasquez is the man behind the “Double Rainbow” video, which at last check had 38 million views. In the clip, Vasquez pans his camera back and forth to show twin rainbows he’d discovered outside his house, first whispering in awe, then escalating in volume and emotion as he’s swept away in the moment. He hoots with delight, monologues about the rainbows’ beauty, sobs, and eventually waxes existential. “What does it mean?” Vasquez crows into the camera toward the end of the clip, voice filled with tears of sheer joy, marveling at rainbows like no man ever has or probably ever will again. It’s hard to watch without cracking up. That same month, the viral blog BuzzFeed boosted a different YouTuber’s visibility. Michelle Phan, a 23-year-old Vietnamese American makeup artist, posted a home video tutorial about how to apply makeup to re-create music star Lady Gaga’s look from the recently popular music video “Bad Romance.” BuzzFeed gushed, its followers shared, and Lady Gaga’s massive fanbase caught wind of the young Asian girl who taught you how to transform into Gaga. Once again, the Internet took the video and ran with it. Phan’s clip eventually clocked in at roughly the same number of views as “Double Rainbow.” These two YouTube sensations shared a spotlight in the same summer. Tens of millions of people watched them, because of a couple of superconnectors. So where are Vasquez and Phan now? Bear Vasquez has posted more than 1,300 videos now, inspired by the runaway success of “Double Rainbow.” But most of them have been completely ignored. After Kimmel and the subsequent media flurry, Vasquez spent the next few years trying to recapture the magic—and inadvertent comedy—of that moment. But his monologues about wild turkeys or clips of himself swimming in lakes just don’t seem to find their way to the chuckling masses like “Double Rainbow” did. He sells “Double Rainbow” T-shirts. And wears them. Today, Michelle Phan is widely considered the cosmetic queen of the Internet, and is the second-most-watched female YouTuber in the world. Her videos have a collective 800 million views. She amassed 5 million YouTube subscribers, and became the official video makeup artist for Lancôme, one of the largest cosmetics brands in the world. Phan has since founded the beauty-sample delivery company Ipsy.com, which has more than 150,000 paying subscribers, and created her own line of Sephora cosmetics. She continues to run her video business—now a full-blown production company—which has brought in millions of dollars from advertising. She’s shot to the top of a hypercompetitive industry at an improbably young age. And she’s still climbing. Bear Vasquez is still cheerful. But he’s not been able to capitalize on his one-time success. Michelle Phan could be the next Estée Lauder. This chapter is about what she did differently.
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Shane Snow (Smartcuts: The Breakthrough Power of Lateral Thinking)
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Choosing thе Right SEO Cоmраnу
The role оf an SEO соmраnу іѕ vеrу important whеn it соmеѕ to рrоmоtіng уоur online buѕіnеѕѕ. Aссоrdіng to сurrеnt dау trends in internet marketing, it іѕ еѕѕеntіаl tо сhооѕе thе rіght SEO service рrоvіdеr fоr gооd rеѕultѕ. Some common rеѕроnѕіbіlіtіеѕ оf an SEO соmраnу іnсludе website dеѕіgn, сrеаtіоn оf bасk lіnkѕ, соntеnt wrіtіng, wеbѕіtе орtіmіzаtіоn, dіrесtоrу submissions, vіdео сrеаtіоn, press rеlеаѕеѕ, blog posts, selection оf ѕuіtаblе keywords, and much mоrе.
Hоw tо Idеntіfу a Prоfеѕѕіоnаl SEO Fіrm?
A рrоfеѕѕіоnаl SEO company іѕ сараblе of dеlіvеrіng the bеѕt rеѕultѕ tо ѕаtіѕfу the rеԛuіrеmеntѕ оf clients. Bу аvаіlіng оf thе ѕеrvісеѕ оf рrоfеѕѕіоnаlѕ in the SEO fіеld, you can еnhаnсе your wеbѕіtе rаnkіngѕ and online рrеѕеnсе. SEO еxреrtѕ are wеll-vеrѕеd іn thе lаtеѕt techniques that wіll help іn асhіеvіng hіgh ranks fоr your wеbѕіtе іn ѕеаrсh еngіnе result раgеѕ.
Cеrtаіn things are to be соnfіrmеd bеfоrе signing a соntrасt with аn SEO company.
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Experience - Experience іn the field always mаttеrѕ wіth rеgаrd tо dеlіvеrіng ԛuаlіtу output wіthоut еrrоrѕ. Dо background research аbоut the fіrm to ensure іtѕ соnѕіѕtеnсу, rеlіаbіlіtу аnd соnfіdеntіаlіtу.
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SEO tесhnіԛuеѕ - A рrоfеѕѕіоnаl SEO firm implements thе latest SEO ѕtrаtеgіеѕ tо brіng аbоut optimum rеѕultѕ for client websites.
Exреrt wоrkfоrсе - Emіnеnt and еxреrіеnсеd team оf employees аrе the backbone thе company. They аrе dеdісаtеd to реrfоrmіng vаrіоuѕ tasks ассurаtеlу аnd соnѕіѕtеntlу tо satisfy thе wеbѕіtе requirements аnd goals. Thеу often fосuѕ оn creating brand awareness and enhance уоur оnlіnе rеvеnuе by рlасіng your wеbѕіtе in tор роѕіtіоnѕ іn search engines.
Customer rеlаtіоnѕhір - A professional SEO ѕеrvісе provider always give рrеfеrеnсе to сuѕtоmеr саrе аnd rоund thе сlосk сuѕtоmеr support. Thеу аlѕо kеер іn соntасt wіth уоu tо іnfоrm аbоut SEO dеvеlорmеntѕ аnd сurrеnt mаrkеt trends.
Client testimonials/feedback - Pоrtfоlіоѕ of сlіеntѕ hеlр tо identify the bеѕt ѕеrvісе provider оut оf many. Alѕо, сhесk the authenticity of fееdbасkѕ аnd testimonials роѕtеd оn the website.
High profile сlіеnt lіѕt - Evaluate thе ѕuссеѕѕ stories оf рrеvіоuѕ рrоjесtѕ fоr wеll-knоwn сlіеntѕ. Anаlуzе thе рrосеdurеѕ іnvоlvеd in соmрlеtіng a раrtісulаr рrоjесt.
Seek thе advice of buѕіnеѕѕ раrtnеrѕ оr rеlаtіvеѕ- Tаlk wіth реорlе who have аlrеаdу used ѕеаrсh еngіnе optimization ѕеrvісеѕ to make an іnfоrmеd decision.
Rеlеvаnсе of аn SEO соmраnу
Yоu must clearly ѕеt уоur gоаlѕ about ѕеаrсh еngіnе орtіmіzаtіоn services to іmрrоvе wеbѕіtе trаffіс аnd ѕеаrсh еngіnе rаnkіngѕ. SEO ѕеrvісеѕ help to integrate уоur wеbѕіtе with social nеtwоrkіng sites fоr іntеrnаtіоnаl brаnd rесоgnіtіоn tо gеnеrаtе lеаdѕ and increase оnlіnе ѕаlеѕ. Hеnсе take еnоugh tіmе and choose the rіght SEO Cоmраnу for gооd SEO rеѕultѕ that wіll fuel the business grоwth in thе lоng-run аnd help avoid wаѕtаgе of mоnеу аnd tіmе.
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irvineseocompany
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We’re all “storytellers.” We don’t call ourselves storytellers, but it’s what we do every day. Although we’ve been sharing stories for thousands of years, the skills we needed to succeed in the industrial age were very different from those required today. The ability to sell our ideas in the form of story is more important than ever. Ideas are the currency of the twenty-first century. In the information age, the knowledge economy, you are only as valuable as your ideas. Story is the means by which we transfer those ideas to one another. Your ability to package your ideas with emotion, context, and relevancy is the one skill that will make you more valuable in the next decade. Storytelling is the act of framing an idea as a narrative to inform, illuminate, and inspire. The Storyteller’s Secret is about the stories you tell to advance your career, build a company, pitch an idea, and to take your dreams from imagination to reality. When you pitch your product or service to a new customer, you’re telling a story. When you deliver instructions to a team or educate a class, you’re telling a story. When you build a PowerPoint presentation for your next sales meeting, you’re telling a story. When you sit down for a job interview and the recruiter asks about your previous experience, you’re telling a story. When you craft an e-mail, write a blog or Facebook post, or record a video for your company’s YouTube channel, you’re telling a story. But there’s a difference between a story, a good story, and a transformative story that builds trust, boosts sales, and inspires people to dream bigger.
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Carmine Gallo (The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't)
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Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you will ever have time and space for flexibility. This is true for content production, business, and many other areas of life.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold. When your audience is not ready or willing to listen, a strong visual can capture even the most evasive of minds. Design is not ornamental or secondary: it can propel your stories far beyond the spaces you initially planned for.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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I cannot stress this enough: content creators need to stop comparing their work with that of total strangers. Furthermore, we need to stop seeing ourselves as content consumers and realize that, as producers, we need time and distance from what is already out there in order to create truly innovative work. If you are always exposing your mind to others’ work, when will you gain the strength to create your own? Find a balance between inspiration and creation, and make sure that the first is indeed inspiring. What might start as a journey to gather ideas can quickly become a shortcut to discouragement. Know when to stop.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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We couldn’t stop following the news. Every ten seconds we refreshed our browsers and gawked at the headlines. Dully we read blogs of friends of friends of friends who had started an organic farm out on the Wichita River. They were out there pickling and canning and brewing things in the goodness of nature. And soon we’d worry it was time for us to leave the city and go. Go! To Uruguay or Morocco or Connecticut? To the Plains or the Mountains or the Bay? But we’d bide our time and after some months or years, our farmer friends would give up the farm and begin studying for the LSATs. We felt lousy about this, and wonderful.
We missed getting mail. We wondered why we even kept those tiny keys on our crowded rings. Sometimes we would send ourselves things from the office. Sometimes we would handwrite long letters to old loved ones and not send them. We never knew their new address. We never knew anyone’s address, just their cross streets and what their doors looked like. Which button to buzz, and if the buzzers even worked. How many flights to climb, and which way to turn off the stairs. Sometimes we missed those who hadn’t come to the city with us— or those who had gone to other, different cities. Sometimes we journeyed to see them, and sometimes they ventured to see us. Those were the best of times, for we were all at home and not at once. Those were the worst of times, for we inevitably longed to all move here or there, yet no one ever came— somehow everyone only left. Soon we were practically all alone.
Soon we began to hate the forever cramping of our lives. Sleeping on top of strangers and sipping coffee with people we knew we knew but couldn’t remember where from. Living out of boxes we had no space to unpack. Soon we named the pigeons roosting in our windowsills; we worried they looked mangier than the week before. We heard bellowing in the apartments below us and bedsprings creaking in the ones above. Everywhere we saw people with dogs and wodnered how they managed it. Did they work form home?Did they not work? Had they gone to the right schools? Did they have connections? We had no connections. Our parents were our guarantors in name only; they called us from their jobs in distant, colorless, suburban office parks and told us we could come home anytime, and this terrified us always.
But then came those nights, creeping up on us while we worked busily in dark offices, like submariners lost at sea, sailing through the dark stratosphere in our cement towers. We’d call each other to report: a good thing happened, a compliment had been paid, a favor had been appreciated, an inch of ground had been gained. We wouldn’t trade those nights for anything or anywhere. Those nights, we remembered why we came to the city. Because if we were really living, then we wanted to hear the cracking in our throats and feel the trembling in our extremities. And if our apartments were coffins and our desks headstones and our dreams infections— if we were all slowly dying — then at least we were going about that great and terrible business together.
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Kristopher Jansma (Why We Came to the City)
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Content sparks our connections with others, our own selves, and the world. What we decide to share is a powerful expression of where we stand and where we want to go. An essential part of the human spirit, this constant information sharing is what ultimately builds the bridges between us. Every image, text, sound, or video that you have released into the world carries a part of you that others can relate to. If actions reveal our priorities, the content we share explains them.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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Creating content as a cornerstone of your marketing allows you to truly place yourself in your customers’ shoes, to adopt their vantage points, and to consider their thoughts, feelings, and needs.
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Ann Handley (Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16))
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Prior to the web, organizations had only two significant choices to attract attention: buy expensive advertising or get third-party ink from the media. But the web has changed the rules.
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Ann Handley (Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16))
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Regard your content as something more, as something other than just words and images on a page—as an extension of your brand.
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Ann Handley (Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16))
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Content drives conversations. Conversation engages your customers. Engaging with people is how your company will survive and thrive in this newly social world.
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Ann Handley (Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16))
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You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not “go viral”. You can, however, secure incredibly valuable exposure by spending more time on distribution.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is most important and leave everything else aside. But a lot of it is learning to create something compelling in the middle of an absolute whirlwind. Learning to use a huge list of tools that need to be sharpened every day. It is about zooming out when you need big picture thinking, and zooming in when the details need to be ironed out. Managing content, business expectations, and human beings: all at once.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you.
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Laura Busche (Powering Content: Building a Nonstop Content Marketing Machine)
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Although your daily ‘to do’ list may change, your overall work priorities shouldn’t. My priority list goes something like this: Existing client work New client luring Financial admin –getting paid Marketing, self-promotion and blog writing Faffing about on social media It’s a simple and effective way to make sure I focus on my customers and don’t get sucked into random videos about cats on Facebook. (Well, most of the time.)
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Kate Toon (Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself)
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The Ultimate Guide To SEO In The 21st Century
Search engine optimization is a complex and ever changing method of getting your business the exposure that you need to make sales and to build a solid reputation on line. To many people, the algorithms involved in SEO are cryptic, but the basic principle behind them is impossible to ignore if you are doing any kind of business on the internet. This article will help you solve the SEO puzzle and guide you through it, with some very practical advice!
To increase your website or blog traffic, post it in one place (e.g. to your blog or site), then work your social networking sites to build visibility and backlinks to where your content is posted. Facebook, Twitter, Digg and other news feeds are great tools to use that will significantly raise the profile of your pages.
An important part of starting a new business in today's highly technological world is creating a professional website, and ensuring that potential customers can easily find it is increased with the aid of effective search optimization techniques. Using relevant keywords in your URL makes it easier for people to search for your business and to remember the URL. A title tag for each page on your site informs both search engines and customers of the subject of the page while a meta description tag allows you to include a brief description of the page that may show up on web search results. A site map helps customers navigate your website, but you should also create a separate XML Sitemap file to help search engines find your pages. While these are just a few of the basic recommendations to get you started, there are many more techniques you can employ to drive customers to your website instead of driving them away with irrelevant search results.
One sure way to increase traffic to your website, is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your site. Use those search words as subjects for your next few posts, as they represent trending topics with proven interest to your visitors.
Ask for help, or better yet, search for it. There are hundreds of websites available that offer innovative expertise on optimizing your search engine hits. Take advantage of them! Research the best and most current methods to keep your site running smoothly and to learn how not to get caught up in tricks that don't really work.
For the most optimal search engine optimization, stay away from Flash websites. While Google has improved its ability to read text within Flash files, it is still an imperfect science. For instance, any text that is part of an image file in your Flash website will not be read by Google or indexed. For the best SEO results, stick with HTML or HTML5.
You have probably read a few ideas in this article that you would have never thought of, in your approach to search engine optimization. That is the nature of the business, full of tips and tricks that you either learn the hard way or from others who have been there and are willing to share! Hopefully, this article has shown you how to succeed, while making fewer of those mistakes and in turn, quickened your path to achievement in search engine optimization!
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Do You Know How Search Engine Optimization Can Help You?
In order to market your website and/or business effectively, you need to have the proper information to guide you along the way. Without the right info, you'll be swinging blindly in the most competitive marketplace in the world. Read the article below and find out about some tips you can use for optimizing your website.
You will need to make your website pop up in the google search results. Build a really solid website and use search engine optimization to get it found. If other local businesses in your area don't have this, you will stand out like a shining star from the crowd.
When it comes to linking your keywords, whether on your own site or on someone else's, quality beats quantity any day of the week. Make sure that your keywords are linked naturally in quality content. One proper, quality link will earn you much higher placement than 10 garbage links. Since web business is a marathon, it is good to plan around quality so that you last the long haul.
To know where you stand with your particular niche market, you should check on your page rank at least once a week. By checking your rank, you will find out varying information about how competitors are finding you and you will also realize what you need to do in order to shoot up in the rankings. Your goal should be a page rank of 1.
To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.
A great way to get more people to your site is to list your site with Google so that when people search through Google your page will come up. Listing your site in this way, will give you a vast venue where thousands of people will be introduced to your site and to your links.
The future development strategy for all companies with a web site should include a strategy for search engine optimization, getting more traffic to their site. One key point is to be aware of the use of appropriate key words. Appropriate key words should be placed strategically throughout your site, the title tag and page header are generally the most important spots for keywords, be careful with your choices.
Linking to lists is very popular for website owners and bloggers and can help your search engine optimization. You can find a lot of articles on the internet that are written as a top 10 list or top 100 list of tips or small facts. If possible, present well- written articles with relevant content composed as lists with numbers, not bullets, such as "10 ways to buy a new car."
It's all about what the websites want in SEO, and that's what you need to realize. It doesn't matter if you're a simple blog or a legitimate business; you still need the proper optimization if you hope to achieve a high ranking. What you've read here will help you achieve that, but you still need to put the information to good use.
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but the benefits of featuring the potential pitfalls of not doing business with us are much easier to include than we may think. Blog subjects, e-mail content, and bullet points on our website can all include elements of potential failure to give our customers a sense of urgency when it comes to our products and services.
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Donald Miller (Building a StoryBrand: Clarify Your Message So Customers Will Listen)
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Leah Pearlman, who was a product manager on the team that developed the “Like” button for Facebook (she was the author of the blog post announcing the feature in 2009), has become so wary of the havoc it causes that now, as a small business owner, she hires a social media manager to handle her Facebook account so she can avoid exposure to the service’s manipulation of the human social drive. “Whether there’s a notification or not, it doesn’t really feel that good,” Pearlman said about the experience of checking social media feedback. “Whatever we’re hoping to see, it never quite meets that bar.
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Cal Newport (Digital Minimalism: Choosing a Focused Life in a Noisy World)
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Video Marketing Strategy for Promoting Business
Any marketing strategy should have a clear result. Video marketing is no different. Simply saying you want more views or impressions is fine, but it doesn't really measure how successful a video is or how you're going to get it.
The first thing you need to consider when setting goals for your video marketing strategy is whether your video idea is on-brand. If you've established a brand of being calm and meditative, you don't want to make a video that's suddenly quirky and quirky. This will immediately drive people away from your brand and cause them to not trust what you say, even if your next video is back in form.
Any goal that you set for yourself should be specific and attainable within a given time frame. You don't want to set a vague goal and then burn out within a week.
Another thing to consider is who your target audience will be. If you're already creating written content, such as blogs, newsletters, and so on, you should have a pretty good idea of who that is already. If you're just starting out, take some time and see who you want to consume your content.
If you're still not sure what type of video marketing material you want to create, or if you're not sure whether you want to create your own video, we're at a marketing agency in Utah to help you. Contact us here to schedule a consultation so we can help you create a video marketing plan that will appeal to your target audience.
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Marketing Agency Utah
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What you can do: • Start by being consistent with your emails That said, don’t send an email just for the sake of sending it. Don’t compromise on quality just because you have to send something out. You can skip a week or two if your emails don’t have a strong call to action, or if you have no compelling reason to email your list. While not every email will be your best, make each email count. • Be bold and repel (on purpose) if you must Maybe your emails will inspire thought and change. Or challenge existing beliefs and myths. Your content may also raise more questions than it offers answers to. Not everyone jives with that type of content or style. But the bolder you are, the more you will attract your ideal reader and repel the rest. What wouldn’t your ideal reader do? What wouldn’t they relate to? Identify these characteristics and be as specific as you can; e.g., They are unlikely to read blogs such as…They are unlikely to identify with the term freelancer…They are unlikely to prefer quick tips over long-form content. Once you have identified these characteristics, keep them in mind as you’re working on your email content. Don’t water down your message to fit your average reader.
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Meera Kothand (300 Email Marketing Tips: Critical Advice And Strategy
To Turn Subscribers Into Buyers & Grow
A Six-Figure Business With Email)
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Here are a few different types of emails you can send: Common FAQs – An email that answers repeat questions you get from readers and subscribers Affiliate case study – An email that details the results from taking a course or using a tool that you’re an affiliate for Teaser to an existing post – An email that links to pillar or cornerstone pieces on your blog Tools and resources – An email that shares your favorite tool collection The Start Here – An email that links to your most important resources Break the myths – An email that lays out myths that your subscribers may think are true Behind the scenes – An email that gives an insiders’ peek into what’s going on with your business Personal story – An email that gives an insiders’ peek into your struggles or backstory One-click survey – An email that asks a simple question to segment subscribers or allows them to choose their own email journey Survey or How can I help you? – An email asking for responses or providing an offer to help Postpurchase welcome email – An email sent immediately after purchase to buyers of your offer Unexpected incentive email – A simple cheat sheet, guide, or PDF that subscribers were not expecting Favorite thing – A collection of your favorite books/blogs/stock photo sites, etc. I have used every one of these emails in my email marketing mix. Doing so breaks up the monotony of sending the same style of email each week, and each of these emails feeds your marketing goals differently as well.
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Meera Kothand (300 Email Marketing Tips: Critical Advice And Strategy
To Turn Subscribers Into Buyers & Grow
A Six-Figure Business With Email)
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craft your landing page effortlessly and not have to stare at a blank template for long, you need the following elements: • The title of your lead magnet • The main benefit or main promise of your lead magnet • What your lead magnet teaches or what your subscribers will learn from it? o What will they achieve or overcome by consuming your lead magnet? o What pain points or problems does your lead magnet solve? o What desires or motivations does your lead magnet fulfill? o What mini transformation does it give? • Testimonials for social proof • A screenshot, mock-up, or visual of your lead magnet Note: You want to convert these benefits into 3–7 bullet points. These bullet points should begin with an action verb, with “how to” or “why,” or with a number. They should also include specific details such as page numbers or time stamps in videos where key information is found. For example, • How a 20-minute video recording turned into my first digital product that brought in $36,429.56 in the first month • 13 limiting beliefs that keep 99% of people from ever launching their ecommerce store—and how to beat them (Hint: You’re probably suffering from at least 5 of these) – pg. 3 • The ONLY two blogging rules ever (seriously, if you ignore these it will take you YEARS to launch your blog and business!) – 1min 37sec Your landing page should be a reflection of the words and sentences your target audience uses to describe their pain points. When it does, your target audience recognizes and identifies with the problem. Your lead magnet also becomes immediately more attractive.
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Meera Kothand (300 Email Marketing Tips: Critical Advice And Strategy
To Turn Subscribers Into Buyers & Grow
A Six-Figure Business With Email)
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of knowledge in these experiences that can be refined into a good niche. The jobs you’ve held or expertise you’ve developed are frequently where you’re going to be able to offer the most value. Skills learned as a professional or from a certified program in a particular industry are what give you the expertise, authority, and credibility that are inherently valuable in Internet Marketing. As far as I’m concerned, previous work experience is the best category to pick from. Also think about the courses you took in college. What training did you receive? What accreditations did you gain? What certifications did you earn? Write all of that down. You’d be surprised at what skills
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Ian Pribyl (From Nothing: Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More… Starting With <$100)
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What started as a blog in 2015 about her personal passion has become Blossom and Root, a business that employs dozens of people and helps thousands of families every month.
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Sahil Lavingia (The Minimalist Entrepreneur: How Great Founders Do More with Less)
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Technology can do many amazing things but it can’t build a community on its own. As no algorithms can replicate the warmth of human company. Won’t you agree that it feels good to have another emphatic human being talk to you? You can listen to many self-help podcasts or read numerous self-help blogs, but one call with your bestie will help you better in fighting your blues.
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Pooja Agnihotri (The Art of Running a Successful Wedding Services Business: The Missing Puzzle Piece You’re Looking For)