Blogging Team Quotes

Good becomes better by playing against better, but better doesn't become the best by playing against good.

Something that’s bothered me for a while now is the current profligacy in YA culture of Team Boy 1 vs Team Boy 2 fangirling. [...] Despite the fact that I have no objection to shipping, this particular species of team-choosing troubled me, though I had difficulty understanding why. Then I saw it applied to Suzanne Collins’s The Hunger Games trilogy – Team Peeta vs Team Gale – and all of a sudden it hit me that anyone who thought romance and love-triangles were the main event in that series had utterly missed the point. Sure, those elements are present in the story, but they aren’t anywhere near being the bones of it, because The Hunger Games, more than anything else, is about war, survival, politics, propaganda and power. Seeing such a strong, raw narrative reduced to a single vapid argument – which boy is cuter? – made me physically angry. So, look. People read different books for different reasons. The thing I love about a story are not necessarily the things you love, and vice versa. But riddle me this: are the readers of these series really so excited, so thrilled by the prospect of choosing! between! two! different! boys! that they have to boil entire narratives down to a binary equation based on male physical perfection and, if we’re very lucky, chivalrous behaviour? While feminism most certainly champions the right of women to chose their own partners, it also supports them to choose things besides men, or to postpone the question of partnership in favour of other pursuits – knowledge, for instance. Adventure. Careers. Wild dancing. Fun. Friendship. Travel. Glorious mayhem. And while, as a woman now happily entering her fourth year of marriage, I’d be the last person on Earth to suggest that male companionship is inimical to any of those things, what’s starting to bother me is the comparative dearth of YA stories which aren’t, in some way, shape or form, focussed on Girls Getting Boyfriends, and particularly Hot Immortal Or Magical Boyfriends Whom They Will Love For All Eternity. Blog post: Love Team Freezer

The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship. Shipping means hitting the publish button on your blog, showing a presentation to the sales team, answering the phone, selling the muffins, sending out your references. Shipping is the collision between your work and the outside world.

It seems to me that the greatest triumph of any human rights movement, be it fighting for racial, religious, sexual or gender equality – is to achieve that moment where eyes are opened so wide that a sort of blindness sets in. I don’t care if someone is black, white, gay or straight. I don’t care if a woman has children or no – I just want to know who they are. [...] At the end of the day, gender differences seem to me to be just a tiny, tiny drop in the great expanse of things that make people unique. Unique, not ‘different’, not ‘other’ merely another piece of that great teaming mass that makes up the wonderfully rich, thrillingly varied definition of ‘humanity’." [Playing Butch: Blog entry, February 24, 2014]

For few matters you need to be solo, for some matters you need soul mate and for many matters you need society,

The Sun King had dinner each night alone. He chose from forty dishes, served on gold and silver plate. It took a staggering 498 people to prepare each meal. He was rich because he consumed the work of other people, mainly in the form of their services. He was rich because other people did things for him. At that time, the average French family would have prepared and consumed its own meals as well as paid tax to support his servants in the palace. So it is not hard to conclude that Louis XIV was rich because others were poor. But what about today? Consider that you are an average person, say a woman of 35, living in, for the sake of argument, Paris and earning the median wage, with a working husband and two children. You are far from poor, but in relative terms, you are immeasurably poorer than Louis was. Where he was the richest of the rich in the world’s richest city, you have no servants, no palace, no carriage, no kingdom. As you toil home from work on the crowded Metro, stopping at the shop on the way to buy a ready meal for four, you might be thinking that Louis XIV’s dining arrangements were way beyond your reach. And yet consider this. The cornucopia that greets you as you enter the supermarket dwarfs anything that Louis XIV ever experienced (and it is probably less likely to contain salmonella). You can buy a fresh, frozen, tinned, smoked or pre-prepared meal made with beef, chicken, pork, lamb, fish, prawns, scallops, eggs, potatoes, beans, carrots, cabbage, aubergine, kumquats, celeriac, okra, seven kinds of lettuce, cooked in olive, walnut, sunflower or peanut oil and flavoured with cilantro, turmeric, basil or rosemary … You may have no chefs, but you can decide on a whim to choose between scores of nearby bistros, or Italian, Chinese, Japanese or Indian restaurants, in each of which a team of skilled chefs is waiting to serve your family at less than an hour’s notice. Think of this: never before this generation has the average person been able to afford to have somebody else prepare his meals. You employ no tailor, but you can browse the internet and instantly order from an almost infinite range of excellent, affordable clothes of cotton, silk, linen, wool and nylon made up for you in factories all over Asia. You have no carriage, but you can buy a ticket which will summon the services of a skilled pilot of a budget airline to fly you to one of hundreds of destinations that Louis never dreamed of seeing. You have no woodcutters to bring you logs for the fire, but the operators of gas rigs in Russia are clamouring to bring you clean central heating. You have no wick-trimming footman, but your light switch gives you the instant and brilliant produce of hardworking people at a grid of distant nuclear power stations. You have no runner to send messages, but even now a repairman is climbing a mobile-phone mast somewhere in the world to make sure it is working properly just in case you need to call that cell. You have no private apothecary, but your local pharmacy supplies you with the handiwork of many thousands of chemists, engineers and logistics experts. You have no government ministers, but diligent reporters are even now standing ready to tell you about a film star’s divorce if you will only switch to their channel or log on to their blogs. My point is that you have far, far more than 498 servants at your immediate beck and call. Of course, unlike the Sun King’s servants, these people work for many other people too, but from your perspective what is the difference? That is the magic that exchange and specialisation have wrought for the human species.

Context is everything in both narrative and real life, and while the accusation is never that these creators deliberately set out to discriminate against gay and female characters, the unavoidable implication is that they should have known better than to add to the sum total of those stories which, en masse, do exactly that. And if the listmakers can identify the trend so thoroughly – if, despite all the individual qualifications, protests and contextualisations of the authors, these problems can still be said to exist – then the onus, however disconnected from the work of any one individual, nonetheless falls to those individuals, in their role as cultural creators, to acknowledge the problem; to do better next time; perhaps even to apologise. This last is a particular sticking point. By and large, human beings tend not to volunteer apologies for things they perceive to be the fault of other people, for the simple reason that apology connotes guilt, and how can we feel guilty – or rather, why should we – if we’re not the ones at fault? But while we might argue over who broke a vase, the vase itself is still broken, and will remain so, its shards ground into the carpet, until someone decides to clean it up. Blog Post: Love Team Freezer

Launching “Buy It Now” was a large change that touched every transaction, but the eBay team also innovated across the experience for both sellers and buyers as well. With an initial success, we doubled down on innovation to drive growth. We introduced stores on eBay, which dramatically increased the amount of product offered for sale on the platform. We expanded the menu of optional features that sellers could purchase to better highlight their listings on the site. We improved the post-transaction experience on ebay.com by significantly improving the “checkout” flow, including the eventual seamless integration of PayPal on the eBay site. Each of these innovations supported the growth of the business and helped to keep that gravity at bay. Years later, Jeff became a general partner at Andreessen Horowitz, where he would kick off the firm’s success in startups with network effects, investing in Airbnb, Instacart, Pinterest, and others. I’m lucky to work with him! He recounted in an essay on the a16z blog that his strategy was to grow eBay by adding layers and layers of new revenue—like “adding layers to the cake.” You can see it visually here: Figure 12: eBay’s growth layer cake As the core US business began to look more like a line than a hockey stick, international and payments were layered on top. Together, the aggregate business started to look like a hockey stick, but underneath it was actually many new lines of business.

One day Spinner, the woman who runs PR tells me, “I like that idea, but I’m not sure that it’s one-plus-one-equals-three enough.” What does any of this nutty horseshit actually mean? I have no idea. I’m just amazed that hundreds of people can gobble up this malarkey and repeat it, with straight faces. I’m equally amazed by the high regard in which HubSpot people hold themselves. They use the word awesome incessantly, usually to describe themselves or each other. That’s awesome! You’re awesome! No, you’re awesome for saying that I’m awesome! They pepper their communication with exclamation points, often in clusters, like this!!! They are constantly sending around emails praising someone who is totally crushing it and doing something awesome and being a total team player!!! These emails are cc’d to everyone in the department. The protocol seems to be for every recipient to issue his or her own reply-to-all email joining in on the cheer, writing things like “You go, girl!!” and “Go, HubSpot, go!!!!” and “Ashley for president!!!” Every day my inbox fills up with these little orgasmic spasms of praise. At first I ignore them, but then I feel like a grump and decide I should join in the fun. I start writing things like, “Jan is the best!!! Her can-do attitude and big smile cheer me up every morning!!!!!!!” (Jan is the grumpy woman who runs the blog; she scowls a lot.) Sometimes I just write something with lots of exclamation points, like, “Woo-hoo!!!!!!! Congratulations!!!!!!! You totally rock!!!!!!!!!!!!” Eventually someone suspects that I am taking the piss, and I am told to cut that shit out.

The Sun King had dinner each night alone. He chose from forty dishes, served on gold and silver plate. It took a staggering 498 people to prepare each meal. He was rich because he consumed the work of other people, mainly in the form of their services. He was rich because other people did things for him. At that time, the average French family would have prepared and consumed its own meals as well as paid tax to support his servants in the palace. So it is not hard to conclude that Louis XIV was rich because others were poor. But what about today? Consider that you are an average person, say a woman of 35, living in, for the sake of argument, Paris and earning the median wage, with a working husband and two children. You are far from poor, but in relative terms, you are immeasurably poorer than Louis was. Where he was the richest of the rich in the world’s richest city, you have no servants, no palace, no carriage, no kingdom. As you toil home from work on the crowded Metro, stopping at the shop on the way to buy a ready meal for four, you might be thinking that Louis XIV’s dining arrangements were way beyond your reach. And yet consider this. The cornucopia that greets you as you enter the supermarket dwarfs anything that Louis XIV ever experienced (and it is probably less likely to contain salmonella). You can buy a fresh, frozen, tinned, smoked or pre-prepared meal made with beef, chicken, pork, lamb, fish, prawns, scallops, eggs, potatoes, beans, carrots, cabbage, aubergine, kumquats, celeriac, okra, seven kinds of lettuce, cooked in olive, walnut, sunflower or peanut oil and flavoured with cilantro, turmeric, basil or rosemary ... You may have no chefs, but you can decide on a whim to choose between scores of nearby bistros, or Italian, Chinese, Japanese or Indian restaurants, in each of which a team of skilled chefs is waiting to serve your family at less than an hour’s notice. Think of this: never before this generation has the average person been able to afford to have somebody else prepare his meals. You employ no tailor, but you can browse the internet and instantly order from an almost infinite range of excellent, affordable clothes of cotton, silk, linen, wool and nylon made up for you in factories all over Asia. You have no carriage, but you can buy a ticket which will summon the services of a skilled pilot of a budget airline to fly you to one of hundreds of destinations that Louis never dreamed of seeing. You have no woodcutters to bring you logs for the fire, but the operators of gas rigs in Russia are clamouring to bring you clean central heating. You have no wick-trimming footman, but your light switch gives you the instant and brilliant produce of hardworking people at a grid of distant nuclear power stations. You have no runner to send messages, but even now a repairman is climbing a mobile-phone mast somewhere in the world to make sure it is working properly just in case you need to call that cell. You have no private apothecary, but your local pharmacy supplies you with the handiwork of many thousands of chemists, engineers and logistics experts. You have no government ministers, but diligent reporters are even now standing ready to tell you about a film star’s divorce if you will only switch to their channel or log on to their blogs. My point is that you have far, far more than 498 servants at your immediate beck and call. Of course, unlike the Sun King’s servants, these people work for many other people too, but from your perspective what is the difference? That is the magic that exchange and specialisation have wrought for the human species.

Do you have a recognition and rewards system in place that allows you to immediately applaud top performers? How can you create scoring systems that immediately reward employees for the behaviors you want? Have you seen evidence of “gamification” in your workplace? Perhaps it’s worth reading one of Gabe Zichermann’s blog posts and discussing it with your management team.

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Michelle Phan grew up in California with her Vietnamese parents. The classic American immigrant story of the impoverished but hardworking parents who toil to create a better life for the next generation was marred, in Phan’s case, by her father’s gambling addiction. The Phan clan moved from city to city, state to state, downsizing and recapitalizing and dodging creditors and downsizing some more. Eventually, Phan found herself sleeping on a hard floor, age 16, living with her mother, who earned rent money as a nail salon worker and bought groceries with food stamps. Throughout primary and secondary school, Phan escaped from her problems through art. She loved to watch PBS, where painter Bob Ross calmly drew happy little trees. “He made everything so positive,” Phan recalls. “If you wanted to learn how to paint, and you wanted to also calm down and have a therapeutic session at home, you watched Bob Ross.” She started drawing and painting herself, often using the notes pages in the back of the telephone book as her canvas. And, imitating Ross, she started making tutorials for her friends and posting them on her blog. Drawing, making Halloween costumes, applying cosmetics—the topic didn’t matter. For three years, she blogged her problems away, fancying herself an amateur teacher of her peers and gaining a modest teenage following. This and odd jobs were her life, until a kind uncle gave her mother a few thousand dollars to buy furniture, which was used instead to send Phan to Ringling College of Art and Design. Prepared to study hard and survive on a shoestring, Phan, on her first day at Ringling, encountered a street team which was handing out free MacBook laptops, complete with front-facing webcams, from an anonymous donor. Phan later told me, with moist eyes, “If I had not gotten that laptop, I wouldn’t be here today.

We’re all “storytellers.” We don’t call ourselves storytellers, but it’s what we do every day. Although we’ve been sharing stories for thousands of years, the skills we needed to succeed in the industrial age were very different from those required today. The ability to sell our ideas in the form of story is more important than ever. Ideas are the currency of the twenty-first century. In the information age, the knowledge economy, you are only as valuable as your ideas. Story is the means by which we transfer those ideas to one another. Your ability to package your ideas with emotion, context, and relevancy is the one skill that will make you more valuable in the next decade. Storytelling is the act of framing an idea as a narrative to inform, illuminate, and inspire. The Storyteller’s Secret is about the stories you tell to advance your career, build a company, pitch an idea, and to take your dreams from imagination to reality. When you pitch your product or service to a new customer, you’re telling a story. When you deliver instructions to a team or educate a class, you’re telling a story. When you build a PowerPoint presentation for your next sales meeting, you’re telling a story. When you sit down for a job interview and the recruiter asks about your previous experience, you’re telling a story. When you craft an e-mail, write a blog or Facebook post, or record a video for your company’s YouTube channel, you’re telling a story. But there’s a difference between a story, a good story, and a transformative story that builds trust, boosts sales, and inspires people to dream bigger.

Regaining control of your mind is not a skill you are born with. We need to practice it and master it over time. The more we do it, the better we get and the more control we regain back about our thoughts. There is no magic pill the doctor could prescribe for you. If you do not practice, you will not gain control back. If you want to break the loop of negative or self-defeating thoughts, you must commit to the techniques within this book.

little negative thoughts can have a lot of fun when that happens. Over-tiredness is a catalyst towards acting irrationally.

We must be prevalent to dangerous situations of course, but, only if there is real danger. Otherwise, you will just feel stressed and anxious for little reason.

Leah Pearlman, who was a product manager on the team that developed the “Like” button for Facebook (she was the author of the blog post announcing the feature in 2009), has become so wary of the havoc it causes that now, as a small business owner, she hires a social media manager to handle her Facebook account so she can avoid exposure to the service’s manipulation of the human social drive. “Whether there’s a notification or not, it doesn’t really feel that good,” Pearlman said about the experience of checking social media feedback. “Whatever we’re hoping to see, it never quite meets that bar.

The first documentary I watched on hydraulic fracturing was Gasland by Josh Fox. Since then I’ve read, watched and listened to many articles, reports, speeches and blogs about fracking but Gasland remains the stand-out piece for me. The Sky is Pink by Josh Fox and the Gasland team can be seen on Vimeo and YouTube.

The Bout of Books read-a-thon is organized by Amanda @ On a Book Bender and Kelly @ Reading the Paranormal. It is a week long read-a-thon that begins 12:01am Monday, August 17th and runs through Sunday, August 23th in whatever time zone you are in. Bout of Books is low-pressure. There are challenges, giveaways, and a grand prize, but all of these are completely optional. For all Bout of Books 14 information and updates, be sure to visit the Bout of Books blog. - From the Bout of Books team

When Derek Sivers first built his business CDbaby.com, he set up a standard confirmation email to let customers know their order had been shipped. After a few months, Derek felt that this email wasn’t aligned with his mission—to make people smile. So he sat down and wrote a better one. Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed on a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing. Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy. We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th. I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!! —Derek Sivers, Anything You Want The result wasn’t just delighted customers. That one email brought thousands of new customers to CD Baby. The people who got it couldn’t help sharing it with their friends. Try Googling “private CD Baby jet”; you’ll find over 900,000 search results to date. Derek’s email has been cited by business blogs the world over as an example of how to authentically put your words to work for your business.

Me and my team was in search of a rarely found platform which can help us for our new assignment. We are writers and its been a long time we are in this writing field. So we would appreciate help of this blog.

Thoughts manifest without our wanting them to, and most of the time, those thoughts are negative. Anger, frustrations, self-doubts, they dance around in your mind without invitation. They come and go at will, and boy, it then feels like your own personal Groundhog Day. Even when you thought you have forgotten about them, they can pop up in your mind again.

Charles Du designed NASA’s first iPhone app, an award winner and a huge hit with more than 10 million downloads. But he also faced challenges from NASA brass who tried to water down his vision for the app. In a guest blog for Aha!, he laid out a basic principle: Maintaining your product vision is just as important as getting buy-in for that vision. After I got buy-in for the NASA app, a project manager was assigned to our team . . . a project manager is not the same as a product manager. Since my project manager didn’t understand the difference between the two roles and had seniority over me, we fought many battles. The vision of the app was user-driven. So, I validated my product hypothesis by talking to users and looking at our website metrics — a user-centered design approach. The project manager took a different approach. She saw this app as an opportunity to get more resources for our local center . . . She was advocating for politics-centered design that was divorced from any customer conversations. To me, this is a clear case of why product vision should drive everything you do as a product manager. I had clearly communicated why the vision for this app would achieve NASA’s high-level goals. This allowed senior leadership to see that I was working to help grow the whole organization. And it prevented politics from entering the picture. . . . We ended up launching a pure product designed 100 percent for our users — and it was a huge success.11

Early July 2012 Young, I started reading your blog, “Life Of A Harem Boy,” and it brought back memories of our time together. As much as I am not in favor of you writing about our E.R.O.S. experiences, I applaud your bravery and the honest approach in your stories. Your courage to tell all has somehow convinced me to add my point of view to our adventures together. My dear, you sure have cogent ways of softening my stances in providing credence to your narrations. One thing I’m glad you didn’t do is tell your story as an exposé to discredit the positive experiences of our clandestine society, of the people involved and the schools we attended. For this I laud you. If you are open to my retelling of your stories through my experiences, we may at some point arrive at a juncture where we can be co-authors in one book of your Harem Boy series. This collaboration will provide further credibility to our escapades. I’d be happy to team up with you if you are open to me being a co-writer of one of your 5 books. Since I am semi-retired and have time to kill, it will be an excellent opportunity for me to recount part of my life story in conjunction with you. In many ways, I am glad we reconnected. Maybe the time is ripe for us to work on a joint project (which we had the intention of doing many years ago). Do you remember how we discussed a collaboration but never got around to it? This may be the perfect project. We can tell a similar story from different angles and points of view. I think we’ll also be able to rekindle our friendship more deeply. Let me know your thoughts.

Susan Fowler described in her personal blog as “a game-of-thrones political war” with managers fighting for advancement: The ramifications of these political games were significant: projects were abandoned left and right, OKRs were changed multiple times each quarter, nobody knew what our organizational priorities would be one day to the next, and very little ever got done. We all lived under fear that our teams would be dissolved, there would be another re-org, and we’d have to start on yet another new project with an impossible deadline. It was an organization in complete, unrelenting chaos.

Jason, I listen to your music,” I said a moment later, biting my lip. “A lot. I love it. Your last album got me through a really rough time in my life.” He wiped at his eyes, still recovering. “And I’ve eaten the food from your blog. I’m probably a bigger fan of yours than you are of mine.” “I doubt that. And at least I told you about my blog.” “Well, you had to or I’d have never let you on my zombie apocalypse survival team.” I scoffed.

As an entrepreneur, I’m blessed with 100% autonomy over task, time, technique and team. Here’s the thing: If I maintain that autonomy, I fail. I fail to ship. I fail to excel. I fail to focus. I inevitably end up either with no product or a product the market rejects. The art of the art is picking your limits. That’s the autonomy I most cherish. The freedom to pick my boundaries.” SETH GODIN, Author of Tribes, Purple Cow, and the world’s most popular marketing blog

Brynt Johnson is an engineering professional born and raised in Fort Lauderdale, but now resides in North Lauderdale, Florida. Brynt is also a state-licensed general contractor, building contractor, roofing contractor, licensed plan examiner, and licensed building inspector. Brynt loves sports, and he used to play football and basketball. His favorite sports teams are Florida State Seminoles and San Francisco 49ers. Brynt enjoys reading blogs, golfing, fishing, bowling, and spending time with his family.

Art Ocain is a business leader, investor, writer, and DevOps advocate from Pennsylvania, the United States who specializes in the field of programming and cybersecurity. He focuses on using the theory of constraints and applying constraint management to all areas of business including sales, finance, planning, billing, and all areas of operations. Ocain has a Mathematics degree from the University of Maryland and a Business degree from the University of the People. And he is also certified by many renowned organizations like CISM from ISACA, CCNA from Cisco, MCSE from Microsoft, Security Administrator from Azure, Six Sigma, Scrum, and many more. Ocain is responsible for leading many teams toward revolutionary change through his DevOps principles, no matter the type of company or team. So far, he has worked in a lot of companies as a project manager, a President, a COO, a CTO, and an incident response coordinator. Along with this, Ocain is a blog writer and public speaker. He loves to write and share his knowledge and has given presentations at SBDC (Small Business Development Center) and Central PA Chamber of Commerce. Ocain shares his thoughts and information about his upcoming events on sites like MePush, LinkedIn, Slideshare, Quora, and Microsoft Tech Community. Throughout his career, Ocain has been a coach and a mentor to many people and has helped develop companies and build brands.

Even PayPal’s millions of dollars in bad transactions could be justified for the extensive data set they generated. “Losing a lot of money to fraud was a necessary byproduct in gathering the data needed to understand the problem and build good predictive models,” Greenfield later wrote on a personal blog. “With millions of transactions and tens of thousands of fraudulent transactions, our fraud analytics team could find subtler patterns and detect fraud more accurately.” Taken together, PayPal turned fraud from an existential threat to one of the company’s defining triumphs. It also had the unexpected benefit of thinning out the competition. “As the Russian mobsters got better and better,” Thiel said, “they got better and better at destroying all our competitors.” Thieves forced to work ever harder to fleece PayPal customers moved on to easier prey. “We’d also find that fraudsters were kind of lazy, right? They want to do just the least amount of work… So we just kind of hoped to push them off onto [our competitors],” Miller observed.

I read a post on Palestinian Refugee ResearchNet’s blog claiming that Facebook was blocking the term “Palestinian” from being used in page titles. The post included a screenshot of an attempt to create a page called “Palestinian Refugee ResearchNet,” with a warning splashed across the top that read: “Our automated system will not allow the name ‘Palestinian Refugee ResearchNet.’ It may violate our Pages Guidelines or contain a word or phrase that is blocked to prevent the creation of unofficial or otherwise prohibited Pages. If you believe this is an error, please contact our Customer Support team.” The blogger, Rex Brynen, tested several similar titles, replacing “Palestinian” with “Israeli” and “Afghan.” Both worked, so he wrote to the support team.

As you continue to refine which specific category you’re writing in (and this is an ongoing process), you then have the opportunity to bring that same specificity into the writing itself. “Marketing is a great way to build exposure,” is a broad statement. “Content marketing is a great way to build exposure for your business” is more specific. “Content marketing is a great way to build exposure for your business,” is still a broad statement. “Content marketing is a great way to introduce new customers to your business and move them to the top of your sales funnel” is more specific. “Content marketing is a great way to introduce new customers to your business and move them to the top of your sales funnel,” is still a broad statement. “Content marketing, when published by your executive team opposed to your company’s blog, is a highly effective way to build organic exposure and trust with your target customers, moving them through your sales funnel without them feeling ‘sold to,’” is more specific.

Want to be a Freelancer? Do You want to be a Freelancer? If so, first of all - You need to be well-versed in the subject you want to freelance on. If you can be good at a few things, you will get more work as a freelancer. Most of the clients on this platform are foreigners. So to communicate with them you have to master the English language very well. How to Start Freelancing? To start working as a freelancer you need to work step by step from the very beginning. Find a specific task or skill that you want to excel at. Must practice speaking or communication in English. Create your own freelancing account. You have to decide how much money you will take in exchange for the work. Choose the Topic that Suits You - There are many types of jobs that can be done on the freelancing marketplace. Both fairly easy and difficult jobs are available on this platform. Easy jobs include data entry, article writing, and jobs for which a large number of bids are received due to which these jobs have to be rushed and competition is high. Difficult jobs include high-quality expensive jobs like web development, web design, graphics design, and software development. Which have higher remuneration. Now you have to decide what kind of work you will do in freelancing. Everything You Need to Train - The first thing you need to train is patience. Without patience, you can never survive on this platform. There are quite a number of freelancing service providers in our country who provide coaching through various courses. You can complete your training through coaching if you want. You will need a good laptop or computer with an internet connection for regular practice. A minimum of basic computer knowledge is essential for learning the job, along with the ability to speak English. You have to focus hard on the subject you want to master and develop a mindset to stick with it. Incorporate what you have learned and done into your portfolio, gain an understanding of the marketplaces, be disciplined, and work on time. Work to Gain Experience - Your path to freelancing may not be smooth. But it should not stop there. Just as in life, there are various problems, pains, and dangers, so it is in the case of freelancing. At first, you may not get job offers or get results as expected. So don't be impatient, you have to strengthen yourself mentally. Because you are in the first step of gaining your experience. Don't just think of yourself as a freelancer, think of yourself as a student who needs experience, not money. So if you make a mistake at work, try to learn from it. You can Reduce the Unemployment rate by Teaching others to Work - Apart from earning income by teaching others to work, you can reduce the unemployment rate by contributing to the economic development of the country. Day by day the country's job market is deteriorating due to which the number of unemployed is increasing every year. Many youths have lost their whole lives, lost precious time of their lives in the pursuit of government jobs. If you are thinking of making your career permanently as a freelancer then you can train those youngsters and form a team of yours. By doing this you can help create employment for millions of youth and increase your income. Please Visit Our Blogging Website to read more Articles related to Freelancing and Outsourcing, Thank You.

huge conference called BlogWorld? Why don’t they meet online? Because nothing can replace face-to-face meetings for social animals like us. A live concert is better than the DVD and going to a ball game feels different from watching on TV, even though the view is better on television. We like to actually be around people who are like us. It makes us feel like we belong. It is also the reason a video conference can never replace a business trip. Trust is not formed through a screen, it is formed across a table. It takes a handshake to bind humans . . . and no technology yet can replace that. There is no such thing as virtual trust.

I felt super-frustrated. We’d hired all these talented people and were spending tons of money, but we weren’t going any faster. Things came to a head over a top-priority marketing OKR for personalized emails with targeted content. The objective was well constructed: We wanted to drive a certain minimum number of monthly active users to our blog. One important key result was to increase our click-through rate from emails. The catch was that no one in marketing had thought to inform engineering, which had already set its own priorities that quarter. Without buy-in from the engineers, the OKR was doomed before it started. Even worse, Albert and I didn’t find out it was doomed until our quarterly postmortem. (The project got done a quarter late.) That was our wake-up call, when we saw the need for more alignment between teams. Our OKRs were well crafted, but implementation fell short. When departments counted on one another for crucial support, we failed to make the dependency explicit. Coordination was hit-and-miss, with deadlines blown on a regular basis. We had no shortage of objectives, but our teams kept wandering away from one another. The following year, we tried to fix the problem with periodic integration meetings for the executive team. Each quarter our department heads presented their goals and identified dependencies. No one left the room until we’d answered some basic questions: Are we meeting everyone’s needs for buy-in? Is a team overstretched? If so, how can we make their objectives more realistic?

In an open letter to RIM’s senior management team in June, a writer identified as an unnamed high-level RIM employee began: “I have lost confidence.”4 The writer anguished over internal chaos and delays, lack of discipline and accountability, and called on the CEOs to make drastic changes, including finding “a new, fresh thinking experienced CEO” to replace them. When RIM responded with an upbeat, everything-is-under-control message later that day, the blog was flooded with e-mails from past and present RIM employees about the company’s travails.

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For me, writing any piece of advertising is unnerving. You sit down with your partner and put your feet up. You read the strategist's brief, draw a square on a pad of paper, and you both stare at the damned thing. You stare at each other's shoes. You look at the square. You give up and go to lunch. You come back. The empty square is still there. Is the square gonna be a poster? Will it be a branded sitcom, a radio spot, a website? You don't know. All you know is the square's still empty. So you both go through the brand stories you find online, on the client's website, what people are saying in the Amazon reviews. You go through the reams of material the account team left in your office. You discover the bourbon you're working on is manufactured in a little town with a funny name. You point this out to your partner. Your partner keeps staring out the window at some speck in the distance. (Or is that a speck on the glass? Can't be sure.) He says, “Oh.” Down the hallway, a phone rings. Paging through an industry magazine, your partner points out that every few months the distillers rotate the aging barrels a quarter turn. You go, “Hmm.” On some blog, you read how moss on trees happens to grow faster on the sides that face a distillery's aging house. Now that's interesting. You feel the shapeless form of an idea begin to bubble up from the depths. You poise your pencil over the page…and it all comes out in a flash of creativity. (Whoa. Someone call 911. Report a fire on my drawing pad 'cause I am SMOKIN' hot.) You put your pencil down, smile, and read what you've written. It's complete rubbish. You call it a day and slink out to see a movie. This process continues for several days, even weeks, and then one day, completely without warning, an idea just shows up at your door, all nattied up like a Jehovah's Witness. You don't know where it comes from. It just shows up. That's how you come up with ideas. Sorry, there's no big secret. That's basically the drill.

When thinking about how to incorporate lecture videos, many online faculty imagine posting videos of their classroom lectures in the course. This is certainly one way to do it, and some institutions are investing in elaborate lecture-capture systems to facilitate this process. But lecture capture requires expensive tech and a team of skilled professionals. The small teaching way is to record short narrated slideshow videos or webcam-style videos speaking directly to the camera on your computer monitor. The key word here is short. “Traditional in-person lectures usually last an hour, but students have much shorter attention spans when watching educational videos online,” writes Philip Guo in a blog post about a study he and his colleagues conducted (Guo, 2013). The researchers compiled data from 6.9 million video-watching sessions to track engagement patterns of online students. Their findings led to a strong recommendation that online class videos should be no longer than six minutes.

Create a sense of urgency, form and empower a team to own the project, create a vision of the future state, and drive that message throughout the organization over and over using every communication mechanism possible (town hall meetings, blogs, newsletters, meetings, posters, etc.).

Angela Liberatore said……In today’s digital age, therapy centers are discovering the transformative power of online marketing. The internet isn’t just a place for entertainment or shopping; it’s where people seek help, comfort, and solutions to their problems. For therapy centers, this means an unprecedented opportunity to reach those in need. Whether you’re a small practice or a larger facility, effective digital marketing strategies can significantly impact your reach and success. Let’s dive into some of the most effective Digital marketing strategies tailored for therapy centers. Understanding the Digital Landscape for Therapy Centers Before we get into specific strategies, it’s essential to understand the digital landscape therapy centers operate within. The target audience for therapy centers includes individuals and families seeking mental health support. They often turn to the internet for information, reviews, and connections with professionals who can help them. Why Digital Marketing Matters for Therapy Centers: Accessibility: Digital platforms make it easier for potential clients to find you. Credibility: A strong online presence can build trust and credibility. Engagement: Engaging with your audience online can foster a sense of community and support. Cost-Effective: Compared to traditional marketing, digital marketing can be more cost-effective, offering a higher return on investment. 1. Building a User-Friendly Website Your website is the cornerstone of your digital presence. It’s often the first impression potential clients have of your therapy center, so it needs to be professional, informative, and easy to navigate. Key Elements of an Effective Therapy Center Website: Clear Information: Include details about the services you offer, your team, and how to get in touch. Blog Section: Regularly update your blog with articles on mental health topics. This not only provides value to visitors but also boosts your SEO. Client Testimonials: Showcase positive feedback from past clients to build trust. Contact Forms: Make it easy for potential clients to reach out with simple and accessible contact forms. Mobile Optimization: Ensure your website is mobile-friendly, as many users will visit from their phones. 2. Search Engine Optimization (SEO) SEO is crucial for making sure your therapy center appears in search engine results when potential clients are looking for services you offer. Effective SEO Strategies: Keyword Research: Identify and use relevant keywords that potential clients are likely to search for, such as “therapy center near me,” “mental health counseling,” and “online therapy sessions.” On-Page SEO: Optimize your website’s content, meta descriptions, headings, and images for these keywords. Local SEO: Ensure your therapy center is listed on Google My Business and other local directories. Encourage satisfied clients to leave positive reviews. Backlinks: Build high-quality backlinks from reputable websites in the mental health field to improve your site’s authority. 3. Content Marketing Content marketing involves creating and sharing valuable content to attract and engage your target audience. For therapy centers, this can be particularly powerful. Types of Content to Create: Blog Posts: Write articles on topics like coping with anxiety, the benefits of therapy, and how to choose a therapist. Video Content: Create videos that explain your services, introduce your therapists, and share client success stories (with permission). E-books and Guides: Offer free downloadable resources on mental health topics in exchange for visitors’ email addresses. Webinars: Host webinars on mental health topics to establish your center as an authority and provide value to your audience.

Agra Etawah Toll Road Project: Enhancing Passenger Comfort and Convenience on the Journey The Agra Etawah Toll Road Project has emerged as a symbol of modern infrastructure development, significantly transforming the journey between Agra and Etawah. For passengers who frequently travel this route, the toll road has become a game-changer in ensuring comfort, speed, and safety. This blog delves into the experience of a passenger traveling on this state-of-the-art toll road. Smooth and Swift Travel Experience Before the toll road came into existence, the journey between Agra and Etawah was riddled with challenges. Passengers faced delays due to traffic congestion, uneven road conditions, and safety concerns. The #Agraetawahtollroadproject has eradicated these issues by introducing a well-maintained expressway that offers a seamless travel experience. The smooth asphalt surface and the absence of frequent roadblocks or potholes ensure that passengers can cover the distance in significantly less time. For a passenger, the reduction in travel time is a major benefit. What once used to be an exhausting journey now feels like a quick, enjoyable ride. Families, in particular, appreciate the toll road for its convenience during long-distance travel, as it keeps fatigue at bay. Safety and Security: A Passenger’s Priority Safety is paramount for any traveler, and the Agra Etawah Toll Road has set a benchmark in this regard. The road is equipped with proper lighting, reflective markers, and well-defined lanes that enhance visibility and navigation. Moreover, frequent patrolling by highway security teams ensures a safe environment for both private and commercial vehicles. The presence of emergency response services along the toll road further reassures passengers. In case of breakdowns or accidents, help is just a call away, making the journey stress-free. Scenic Beauty and Rest Stops One of the understated joys of traveling on the Agra Etawah Toll Road is the opportunity to enjoy the scenic beauty of Uttar Pradesh’s countryside. The expansive fields and picturesque landscapes provide a refreshing break from the urban chaos. For passengers planning long journeys, the well-placed rest stops along the toll road are a blessing. These rest areas are equipped with clean washrooms, eateries, and fuel stations, ensuring that travelers can pause and rejuvenate before continuing their journey. A Boon for Business Travelers The toll road has also become a lifeline for business travelers who frequently commute between Agra and Etawah. Reduced travel time allows them to manage their schedules more efficiently, ensuring they arrive at meetings or deliveries on time. The hassle-free experience ensures that they can focus on their work rather than worrying about road conditions. Conclusion: A Journey Worth Taking The Agra Etawah Toll Road Project has redefined travel for passengers, offering a blend of efficiency, safety, and comfort. Whether you are a daily commuter, a business traveler, or a family on a road trip, this toll road promises a superior travel experience. As a passenger, one cannot help but appreciate how this infrastructure development has made journeys not just faster but also more enjoyable.