Black Rifle Coffee Quotes

A huge fireplace and Dutch oven of fieldstone filled one wall. Over them hung a long muzzle-loading rifle, powder horn, and bullet pouch. On the mantel were candle molds, a coffee mill, an iron and trivet, and a rusty kettle. An iron cauldron, big enough to boil a missionary in, swung at the end of a long arm in the fireplace, and below it, like so many black offspring, were a cluster of small pots. A wooden butter churn held the door open, and clusters of Indian corn hung from the molding at aesthetic intervals. A colonial scythe stood in one corner, and two Boston rockers on a hooked rug faced the cold fireplace, where the unwatched pot never boiled. Paul

People buy products that say something about themselves. Paying twice the price for Bulletproof Coffee versus the competitors says that the person is a high performer. On the other hand, drinking Black Rifle Coffee, which we mentioned earlier, says you shoot guns, or that you don’t care about the opinions of other people. The product (coffee) is almost exactly the same, but the person is completely different.