Billions Famous Quotes

Among the relics of the Anthropocene, therefore, will be the fallout of our atomic age, the crushed foundations of our cities, the spines of millions of intensively farmed ungulates, and the faint outlines of some of the billions of plastic bottles we produce each year – the strata that contain them precisely dateable with reference to the product-design archives of multinationals. Philip Larkin famously proposed that what will survive of us is love. Wrong. What will survive of us is plastic, swine bones and lead-207, the stable isotope at the end of the uranium-235 decay chain.

Goldman Sachs is famous for rigidly refusing to hire someone and promote them at the same time. For

It was a tactic famously used by Stalin—keep your subordinates divided, fearful, confused, and off-balance.

A famous pioneer does more for human progress than a billion others who live a normal life.

Frankly, the overwhelming majority of academics have ignored the data explosion caused by the digital age. The world’s most famous sex researchers stick with the tried and true. They ask a few hundred subjects about their desires; they don’t ask sites like PornHub for their data. The world’s most famous linguists analyze individual texts; they largely ignore the patterns revealed in billions of books. The methodologies taught to graduate students in psychology, political science, and sociology have been, for the most part, untouched by the digital revolution. The broad, mostly unexplored terrain opened by the data explosion has been left to a small number of forward-thinking professors, rebellious grad students, and hobbyists. That will change.

Still, statistically the probability that there are other thinking beings out there is good. Nobody knows how many stars there are in the Milky Way – estimates range from a hundred billion or so to perhaps four hundred billion – and the Milky Way is just one of a hundred and forty billion or so other galaxies, many of them even larger than ours. In the 1960s, a professor at Cornell named Frank Drake, excited by such whopping numbers, worked out a famous equation designed to calculate the chances of advanced life existing in the cosmos, based on a series of diminishing probabilities. Under Drake’s equation you divide the number of stars in a selected portion of the universe by the number of stars that are likely to have planetary systems; divide that by the number of planetary systems that could theoretically support life; divide that by the number on which life, having arisen, advances to a state of intelligence; and so on. At each such division, the number shrinks colossally – yet even with the most conservative inputs the number of advanced civilizations just in the Milky Way always works out to be somewhere in the millions.

Soul mates is a bullshit notion. There are over seven billion people on the planet, and you only get one? Only one of them is your perfect match? That’s a one in seven point five billion chance of finding the love of your life.

Mahatma Gandhi’s reading of the Vedas caused him to envision independent India as a collection of self-sufficient agrarian communities, each spinning its own khadi cloths, exporting little and importing even less. The most famous photograph of him shows him spinning cotton with his own hands, and he made the humble spinning wheel the symbol of the Indian nationalist movement.1 Yet this Arcadian vision was simply incompatible with the realities of modern economics, and hence not much has remained of it save for Gandhi’s radiant image on billions of rupee notes.

For one who sets himself to look at all earnestly, at all in purpose toward truth, into the living eyes of a human life: what is it he there beholds that so freezes and abashes his ambitious heart? What is it, profound behind the outward windows of each one of you, beneath touch even of your own suspecting, drawn tightly back at bay against the backward wall and blackness of its prison cave, so that the eyes alone shine of their own angry glory, but the eyes of a trapped wild animal, or of a furious angel nailed to the ground by his wings, or however else one may faintly designate the human 'soul,' that which is angry, that which is wild, that which is untamable, that which is healthful and holy, that which is competent of all advantaging within hope of human dream, that which most marvelous and most precious to our knowledge and most extremely advanced upon futurity of all flowerings within the scope of creation is of all these the least destructible, the least corruptible, the most defenseless, the most easily and multitudinously wounded, frustrated, prisoned, and nailed into a cheating of itself: so situated in the universe that those three hours upon the cross are but a noble and too trivial an emblem how in each individual among most of the two billion now alive and in each successive instant of the existence of each existence not only human being but in him the tallest and most sanguine hope of godhead is in a billionate choiring and drone of pain of generations upon generations unceasingly crucified and is bringing forth crucifixions into their necessities and is each in the most casual of his life so measurelessly discredited, harmed, insulted, poisoned, cheated, as not all the wrath, compassion, intelligence, power of rectification in all the reach of the future shall in the least expiate or make one ounce more light: how, looking thus into your eyes and seeing thus, how each of you is a creature which has never in all time existed before and which shall never in all time exist again and which is not quite like any other and which has the grand stature and natural warmth of every other and whose existence is all measured upon a still mad and incurable time; how am I to speak of you as 'tenant' 'farmers,' as 'representatives' of your 'class,' as social integers in a criminal economy, or as individuals, fathers, wives, sons, daughters, and as my friends and as I 'know' you?

THEY'D CHANGE THE AXIS OF THE EARTH! There are fortunes to be made in polar real estate! Just change the climate of both poles, warm them up, give them mild winters and pleasant summers, and watch the boom! At the same time, cool off the tropics, clear out the jungles, and there's billions more in it! That was the scheme of the famous Gun Club, the same space engineers who had fired the shot "From the Earth to the Moon." The story of how they planned to change the face of the Earth itself is a Jules Verne classic long out of print that's a delight to read and a real adventure in logical super-science.

The great irony, then, is that the nation’s most famous modern conservative economist became the father of Big Government, chronic deficits, and national fiscal bankruptcy. It was Friedman who first urged the removal of the Bretton Woods gold standard restraints on central bank money printing, and then added insult to injury by giving conservative sanction to perpetual open market purchases of government debt by the Fed. Friedman’s monetarism thereby institutionalized a régime which allowed politicians to chronically spend without taxing. Likewise, it was the free market professor of the Chicago school who also blessed the fundamental Keynesian proposition that Washington must continuously manage and stimulate the national economy. To be sure, Friedman’s “freshwater” proposition, in Paul Krugman’s famous paradigm, was far more modest than the vast “fine-tuning” pretensions of his “salt-water” rivals. The saltwater Keynesians of the 1960s proposed to stimulate the economy until the last billion dollars of potential GDP was realized; that is, they would achieve prosperity by causing the state to do anything that was needed through a multiplicity of fiscal interventions. By contrast, the freshwater Keynesian, Milton Friedman, thought that capitalism could take care of itself as long as it had precisely the right quantity of money at all times; that is, Friedman would attain prosperity by causing the state to do the one thing that was needed through the single spigot of M1 growth.

Despite the complexity and variety of the universe, it turns out that to make one you need just three ingredients. Let’s imagine that we could list them in some kind of cosmic cookbook. So what are the three ingredients we need to cook up a universe? The first is matter—stuff that has mass. Matter is all around us, in the ground beneath our feet and out in space. Dust, rock, ice, liquids. Vast clouds of gas, massive spirals of stars, each containing billions of suns, stretching away for incredible distances. The second thing you need is energy. Even if you’ve never thought about it, we all know what energy is. Something we encounter every day. Look up at the Sun and you can feel it on your face: energy produced by a star ninety-three million miles away. Energy permeates the universe, driving the processes that keep it a dynamic, endlessly changing place. So we have matter and we have energy. The third thing we need to build a universe is space. Lots of space. You can call the universe many things—awesome, beautiful, violent—but one thing you can’t call it is cramped. Wherever we look we see space, more space and even more space. Stretching in all directions. It’s enough to make your head spin. So where could all this matter, energy and space come from? We had no idea until the twentieth century. The answer came from the insights of one man, probably the most remarkable scientist who has ever lived. His name was Albert Einstein. Sadly I never got to meet him, since I was only thirteen when he died. Einstein realised something quite extraordinary: that two of the main ingredients needed to make a universe—mass and energy—are basically the same thing, two sides of the same coin if you like. His famous equation E = mc2 simply means that mass can be thought of as a kind of energy, and vice versa. So instead of three ingredients, we can now say that the universe has just two: energy and space. So where did all this energy and space come from? The answer was found after decades of work by scientists: space and energy were spontaneously invented in an event we now call the Big Bang.

There is only one historical development that has real significance. Today, when we finally realise that the keys to happiness are in the hands of our biochemical system, we can stop wasting our time on politics and social reforms, putsches and ideologies, and focus instead on the only thing that can make us truly happy: manipulating our biochemistry. If we invest billions in understanding our brain chemistry and developing appropriate treatments, we can make people far happier than ever before, without any need of revolutions. Prozac, for example, does not change regimes, but by raising serotonin levels it lifts people out of their depression. Nothing captures the biological argument better than the famous New Age slogan: ‘Happiness begins within.’ Money, social status, plastic surgery, beautiful houses, powerful positions – none of these will bring you happiness. Lasting happiness comes only from serotonin, dopamine and oxytocin.1 In Aldous Huxley’s dystopian novel Brave New World, published in 1932 at the height of the Great Depression, happiness is the supreme value and psychiatric drugs replace the police and the ballot as the foundation of politics. Every day, each person takes a dose of ‘soma’, a synthetic drug which makes people happy without harming their productivity and efficiency. The World State that governs the entire globe is never threatened by wars, revolutions, strikes or demonstrations, because all people are supremely content with their current conditions, whatever they may be. Huxley’s vision of the future is far more troubling than George Orwell’s Nineteen Eighty-Four. Huxley’s world seems monstrous to most readers, but it is hard to explain why. Everybody is happy all the time – what could be wrong with that?

There is only one historical development that has real significance. Today, when we finally realise that the keys to happiness are in the hands of our biochemical system, we can stop wasting our time on politics and social reforms, putsches and ideologies, and focus instead on the only thing that can make us truly happy: manipulating our biochemistry. If we invest billions in understanding our brain chemistry and developing appropriate treatments, we can make people far happier than ever before, without any need of revolutions. Prozac, for example, does not change regimes, but by raising serotonin levels it lifts people out of their depression. Nothing captures the biological argument better than the famous New Age slogan: ‘Happiness Begins Within.’ Money, social status, plastic surgery, beautiful houses, powerful positions – none of these will bring you happiness. Lasting happiness comes only from serotonin, dopamine and oxytocin.

Which meant, if somehow GameStop did start to go up, the people who had shorted the company would begin to feel pressure to buy; the more the stock went up, the heavier that pressure became. As the shorts began to cover, buying shares to return them to their lenders, the stock would rise even higher. In financial parlance, this was something called a 'short squeeze.' It didn't happen often, but when it did, it could be spectacular. Most famously, in 2008, a surprise takeover attempt of the German automaker Volkswagen by rival Porsche drove Volkswagen's stock price up by a factor of 5 — briefly making it the most valuable company in the world — in two quick days of trading, as short selling funds struggled to cover their positions. Similarly, a battle between two hedge fund titans — Bill Ackman, of Pershing Square Capital Management, and Carl Icahn — led to a squeeze involving supplement maker — and alleged pyramid marketer — Herbalife, which cost Ackman a reported $1 billion. And perhaps the first widely reported short squeeze dated back a century, to 1923, when grocery magnate Clarence Saunders successfully decimated short sellers who had targeted his nascent chain of Piggly Wiggly grocery stores.

Things have becone even more mysterious. We have recently discovered that when we make observations at still larger scales, corresponding to billions of light-years, the equations of general relativity are not satisfied even when the dark matter is added in. The expansion of the universe, set in motion by the big bang some 13.7 billion years ago, appears to be accelerating, whereas, given the observed matter plus the calculated amount of dark matter, it should be doing the opposite-decelerating. Again there are two possible explanations. General relativity could simply be wrong. It has been verified precisely only within our solar system and nearby systems in our own galaxy. Perhaps when one gets to a scale comparable to the size of the whole universe, general relativity is simply no longer applicable. Or there is a new form of matter-or energy (recall Einstein's famous equation E=mc^2, showing the equivalence of energy and mass)-that becomes relevant on these very large scales: That is, this new form of energy affects only the expansion of the universe. To do this, it cannot clump around galaxies or even clusters of galaxies. This strange new energy, which we have postulated to fit the data, is called the dark energy.

For almost all astronomical objects, gravitation dominates, and they have the same unexpected behavior. Gravitation reverses the usual relation between energy and temperature. In the domain of astronomy, when heat flows from hotter to cooler objects, the hot objects get hotter and the cool objects get cooler. As a result, temperature differences in the astronomical universe tend to increase rather than decrease as time goes on. There is no final state of uniform temperature, and there is no heat death. Gravitation gives us a universe hospitable to life. Information and order can continue to grow for billions of years in the future, as they have evidently grown in the past. The vision of the future as an infinite playground, with an unending sequence of mysteries to be understood by an unending sequence of players exploring an unending supply of information, is a glorious vision for scientists. Scientists find the vision attractive, since it gives them a purpose for their existence and an unending supply of jobs. The vision is less attractive to artists and writers and ordinary people. Ordinary people are more interested in friends and family than in science. Ordinary people may not welcome a future spent swimming in an unending flood of information. A darker view of the information-dominated universe was described in the famous story “The Library of Babel,” written by Jorge Luis Borges in 1941.§ Borges imagined his library, with an infinite array of books and shelves and mirrors, as a metaphor for the universe. Gleick’s book has an epilogue entitled “The Return of Meaning,” expressing the concerns of people who feel alienated from the prevailing scientific culture. The enormous success of information theory came from Shannon’s decision to separate information from meaning. His central dogma, “Meaning is irrelevant,” declared that information could be handled with greater freedom if it was treated as a mathematical abstraction independent of meaning. The consequence of this freedom is the flood of information in which we are drowning. The immense size of modern databases gives us a feeling of meaninglessness. Information in such quantities reminds us of Borges’s library extending infinitely in all directions. It is our task as humans to bring meaning back into this wasteland. As finite creatures who think and feel, we can create islands of meaning in the sea of information. Gleick ends his book with Borges’s image of the human condition: We walk the corridors, searching the shelves and rearranging them, looking for lines of meaning amid leagues of cacophony and incoherence, reading the history of the past and of the future, collecting our thoughts and collecting the thoughts of others, and every so often glimpsing mirrors, in which we may recognize creatures of the information.

The most celebrated germ expert in the world is almost certainly Dr. Charles P. Gerba of the University of Arizona, who is so devoted to the field that he gave one of his children the middle name Escherichia, after the bacterium Escherichia coli. Dr. Gerba established some years ago that household germs are not always most numerous where you would expect them to be. In one famous survey he measured bacterial content in different rooms in various houses and found that typically the cleanest surface of all in the average house was the toilet seat. That is because it is wiped down with disinfectant more often than any other surface. By contrast the average desktop has five times more bacteria living on it than the average toilet seat. The dirtiest area of all was the kitchen sink, closely followed by the kitchen counter, and the filthiest object was the kitchen washcloth. Most kitchen cloths are drenched in bacteria, and using them to wipe counters (or plates or breadboards or greasy chins or any other surface) merely transfers microbes from one place to another, affording them new chances to breed and proliferate. The second most efficient way of spreading germs, Gerba found, is to flush a toilet with the lid up. That spews billions of microbes into the air. Many stay in the air, floating like tiny soap bubbles, waiting to be inhaled, for up to two hours; others settle on things like your toothbrush. That is, of course, yet another good reason for putting the lid down.

Every time we sit down to breakfast, we are likely to be benefiting from a dozen such prehistoric inventions. Who was the first person to figure out that you could make bread rise by the addition of those microorganisms we call yeasts? We have no idea, but we can be almost certain she was a woman and would most likely not be considered ‘white’ if she tried to immigrate to a European country today; and we definitely know her achievement continues to enrich the lives of billions of people. What we also know is that such discoveries were, again, based on centuries of accumulated knowledge and experimentation – recall how the basic principles of agriculture were known long before anyone applied them systematically – and that the results of such experiments were often preserved and transmitted through ritual, games and forms of play (or even more, perhaps, at the point where ritual, games and play shade into each other). ‘Gardens of Adonis’ are a fitting symbol here. Knowledge about the nutritious properties and growth cycles of what would later become staple crops, feeding vast populations – wheat, rice, corn – was initially maintained through ritual play farming of exactly this sort. Nor was this pattern of discovery limited to crops. Ceramics were first invented, long before the Neolithic, to make figurines, miniature models of animals and other subjects, and only later cooking and storage vessels. Mining is first attested as a way of obtaining minerals to be used as pigments, with the extraction of metals for industrial use coming only much later. Mesoamerican societies never employed wheeled transport; but we know they were familiar with spokes, wheels and axles since they made toy versions of them for children. Greek scientists famously came up with the principle of the steam engine, but only employed it to make temple doors that appeared to open of their own accord, or similar theatrical illusions. Chinese scientists, equally famously, first employed gunpowder for fireworks.

Dear KDP Author, Just ahead of World War II, there was a radical invention that shook the foundations of book publishing. It was the paperback book. This was a time when movie tickets cost 10 or 20 cents, and books cost $2.50. The new paperback cost 25 cents – it was ten times cheaper. Readers loved the paperback and millions of copies were sold in just the first year. With it being so inexpensive and with so many more people able to afford to buy and read books, you would think the literary establishment of the day would have celebrated the invention of the paperback, yes? Nope. Instead, they dug in and circled the wagons. They believed low cost paperbacks would destroy literary culture and harm the industry (not to mention their own bank accounts). Many bookstores refused to stock them, and the early paperback publishers had to use unconventional methods of distribution – places like newsstands and drugstores. The famous author George Orwell came out publicly and said about the new paperback format, if “publishers had any sense, they would combine against them and suppress them.” Yes, George Orwell was suggesting collusion. Well… history doesn’t repeat itself, but it does rhyme. Fast forward to today, and it’s the e-book’s turn to be opposed by the literary establishment. Amazon and Hachette – a big US publisher and part of a $10 billion media conglomerate – are in the middle of a business dispute about e-books. We want lower e-book prices. Hachette does not. Many e-books are being released at $14.99 and even $19.99. That is unjustifiably high for an e-book. With an e-book, there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market – e-books cannot be resold as used books. E-books can and should be less expensive. Perhaps channeling Orwell’s decades old suggestion, Hachette has already been caught illegally colluding with its competitors to raise e-book prices. So far those parties have paid $166 million in penalties and restitution. Colluding with its competitors to raise prices wasn’t only illegal, it was also highly disrespectful to Hachette’s readers. The fact is many established incumbents in the industry have taken the position that lower e-book prices will “devalue books” and hurt “Arts and Letters.” They’re wrong. Just as paperbacks did not destroy book culture despite being ten times cheaper, neither will e-books. On the contrary, paperbacks ended up rejuvenating the book industry and making it stronger. The same will happen with e-books. Many inside the echo-chamber of the industry often draw the box too small. They think books only compete against books. But in reality, books compete against mobile games, television, movies, Facebook, blogs, free news sites and more. If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive. Moreover, e-books are highly price elastic. This means that when the price goes down, customers buy much more. We've quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that the lower price is good for all parties involved: the customer is paying 33% less and the author is getting a royalty check 16% larger and being read by an audience that’s 74% larger. The pie is simply bigger.

DADDY I$$UES Famous investor Warren Buffett’s largest-ever purchase was a $26 billion acquisition of the Burlington Northern Santa Fe Railroad in 2010. Why’d he buy it? “Because my father didn’t buy me a train set as a kid,” said Buffett.

Google was in the water when the waves of Internet traffic came because it was tinkering with new ideas under the umbrella of Google’s famous “20% Time.” “20% Time” is not Google indigenous. It was borrowed from a company formerly known as Minnesota Mining and Manufacturing, aka 3M, which allowed its employees to spend 15 percent of their work hours experimenting with new ideas, no questions asked. 3M’s “15% Time” brought us, among other things, Post-it Notes. Behind this concept (which is meticulously outlined in an excellent book by Ryan Tate called The 20% Doctrine) is the idea of constantly tinkering with potential trends—having a toe in interesting waters in case waves form. This kind of budgeted experimentation helps businesses avoid being disrupted, by helping them harness waves on which younger competitors might otherwise use to ride past them. It’s helped companies like Google, 3M, Flickr, Condé Nast, and NPR remain innovative even as peer companies plateaued. In contrast, companies that are too focused on defending their current business practice and too fearful to experiment often get overtaken. For example, lack of experimentation in digital media has cost photo brand Kodak nearly $ 30 billion in market capitalization since the digital photography wave overwhelmed it in the late ’90s. The best way to be in the water when the wave comes is to budget time for swimming.

Guide Note: Zaphod Beeblebrox’s two heads and three arms have become as much a part of Galaxy lore as the Ravenous Bugblatter Beast’s cranial spigot, or Eccentrica Gallumbits’s third breast. And though Zaphod claims to have had his third arm fitted to improve his chances at ski-boxing, many media pundits believe that the arm was actually fitted so that the President could simultaneously fondle all of Eccentrica’s mammaries. This attention to erotic detail resulted in Miss Gallumbits referring to Zaphod in Street Walkie-Talkie Weekly as the “best bang since the Big One.” A quote which was worth at least half a billion votes in the presidential election and twice as many daily hits on the private members section of the Zaphod Confidential Sub-Etha site. The origin of Zaphod’s second head is shrouded in mystery and seems to be the one thing the President is reluctant to discuss with the media, other than claim that two heads are better than none. A comment which was taken as a direct jibe by Councillor Spinalé Trunco of the Headless Horsemen tribe of Jaglan Beta. Zaphod’s response to this accusation was “Of course it’s a jibe, baby. Dude’s got zero heads. Come on!” Early images do represent Zaphod with two heads, but in many shots they do not appear to be identical. In fact, in one vidcap, which has famously come to be known as the “I’m With Stupid” shot, Zaphod’s left head appears to be that of a sallow female, attempting to bite the right head’s ear. A Betelgeusean woman later surfaced claiming to be the original owner of the “sallow female” head. Loolu Softhands told Beebelblog that “Zaphod wanted us to be together, like all the time, so we conjoined. After a couple of months he found out that he liked the two-headed thing more than he liked me. So we went out for a few Blasters one night and I woke up back on my own body. Bastard.” Zaphod has never refuted Miss Softhands’s story, leading to speculation that his second head is a narcissistic affectation, an allegation President Beeblebrox claims not to understand. Related

Crucially, most of the existing Harrah’s debt did not have to be refinanced. Because it was not secured by any collateral, suddenly Harrah’s could issue senior debt backed by the company’s assets. It would do so in the LBO deal, pushing $4.5 billion of existing debt to the bottom of the totem pole in a $25 billion debt stack. This was cruel. Those existing unsecured bonds crashed in price as they were last in line to be repaid. But the maneuver allowed Apollo and TPG to issue new debt more cheaply. And it illustrated one of the key legal principles that would echo through this case: Debtholders’ relationship with the company remains strictly contractual. Any rights they have must be bargained for and embedded in documents. The management and board of a company, in contrast, have fiduciary duties which dictate that they maximize shareholder value.

Harrah’s had committed to finishing the new Octavius hotel tower at Caesars Palace and spent $1.1 billion in capital investments in 2008. By 2010, capital investments had dropped to just $160 million. One bellman at The Paris described the years after the Apollo/TPG takeover: “It felt ugly after the buyout. Before you could service the guest, it was a great place to work before those private equity guys took over.” Attrition and hiring freezes meant that employees were often forced to do the work of two people. Customers were suddenly facing longer lines to check in and have their luggage delivered, which proved stressful both for guests and the remaining staff. Holes in the wall weren’t fixed because maintenance crews were let go, and there was no money for repairs anyway. Duct-taped carpet was evident everywhere. The system for delivering and bussing room service orders broke down, leaving carts of food scraps next to elevators and guest rooms, leading customers to complain and forcing the union to intervene.

From Ryan Holiday’s Perennial Seller: You can cut back on a lot of things as a leader, but the last thing you can ever skimp on is marketing. Your product needs a champion . . . That must be you. Marketing is your job. It can’t be passed on to someone else. Even if you’re famous, even if you have a million Twitter followers, even if you have a billion dollars to spend . . . it’s still on you and it still won’t be easy. Putting your ass where your heart wants to be means putting it out there where the world can judge it—and doing it in the smartest and most appealing way possible.

At school we were in The Visit, the Swiss play by Friedrich Dürrenmatt about Claire Zachanassian, the world-famous billionaire who returns home to her impoverished village and says she will pay a billion dollars to whoever kills her former love, who spurned her.

Apollo was having a difficult time finding candidates for the top spot, and Frissora would have had a hard time finding any job at any other public company. In September 2014, he had left as CEO at Hertz Global citing “personal reasons.” In fact, Hertz was in the middle of a massive accounting scandal where the rental car and equipment company was facing accusations of inflating profits. Carl Icahn had taken a near 10 percent stake and was making noise. Another hedge fund said Frissora had “lost all credibility.” To his surprise, Frissora got a call from an executive search firm just two weeks after leaving Hertz. They asked if he had interest in the Caesars job. He met with Rowan, Sambur, and Bonderman. Apollo claimed it would be a brief six-month bankruptcy, and the job would be fun. Frissora had been the CEO of two public companies, Hertz and auto parts maker Tenneco, and was new to gaming. But Hertz had gone private in a $15 billion LBO in 2006, so he had experience working with private equity. Until the accounting scandal, Hertz had prospered under Frissora. Rowan and Sambur were hoping an experienced operator could impose business discipline they believed Loveman had not.

Under Welch, GE was changing rapidly. He famously gave a speech in his first year as CEO titled "Growing Fast in a Slow-Growth Economy." With the power of the GE brand providing credibility to his strategy, the new CEO oversaw almost one thousand acquisitions, or about four deals a month over his two decades, with a value topping $130 billion. p17

Sumone Yiden Smiff was a businessman of note. Was, past tense. Through years of sweat and swearing and amazingly smart (or lucky) deals he’d built up a mining empire that spanned the sum of known space. At 74 years, he had reached the apex of a career stretching half a century. His companies mined precious commodities like Impervium, Obstinatium and Bitanium. He wasn’t really famous, or ostentatious. In fact he only ever made the cover of Fortune One Billion once, twenty-five years ago. He’d never married, had lots of children – light-years apart, apparently.

I had several friends from law school who were very enterprising guys, much more so than the average law student. They each started businesses after practicing law at large firms for multiple years. What kind of businesses did they start? They started boutique law firms. This is completely unsurprising if you think about it. They’d spent years becoming good at delivering legal services. It was a field that they understood and could compete in. Their credentials translated too. People learn from what they’re doing and do it again on their own. It’s not just lawyers; the consulting firm Bain and Company was started by seven former partners and managers from the Boston Consulting Group. Myriad boutique investment banks and hedge funds have spun out of large financial organizations. You can see the same pattern in the startup world. After PayPal was acquired by eBay in 2002, its founders and employees went on to found or cofound LinkedIn (Reid Hoffman), YouTube (Steve Chen, Jawed Karim, and Chad Hurley), Yelp (Russel Simmons and Jeremy Stoppelman), Tesla Motors (Elon Musk), SpaceX (Musk again), Yammer (David Sacks), 500 Startups (Dave McClure), and many other companies. PayPal’s CEO, Peter Thiel, famously made a $500,000 investment in Facebook that grew to over $1 billion. In this sense, PayPal is one of the most prolific companies of recent times. But if you look at any successful growth company you’ll start to see their alumni show up doing parallel things. Former Apple employees founded or cofounded Android, Palm, Nest, and Handspring, companies that revolve around devices. Former Yahoo! employees founded Ycombinator, Cloudera, Hunch.com, AppNexus, Polyvore, and many other web-oriented companies. Organizations give rise to other organizations like themselves.

I actually visited the Palomar Observatory to look through that famous telescope. And as I looked back into billions of years of history from that device, I could not find a single reason why this goddamn club is giving a dinner for a son of a bitch like Buddy Hackett.” It

There’s another level at which attention operates, this has to do with leadership, I argue that leaders need three kinds of focus, to be really effective, the first is an inner focus, let me tell you about a case that’s actually from the annals of neurology, there was a corporate lawyer, who unfortunately had a small prefrontal brain tumour, it was discovered early, operated successfully, after the surgery though it was a very puzzling picture, because he was absolutely as smart as he had been before, a very high IQ, no problem with attention or memory, but he couldn’t do his job anymore, he couldn’t do any job, in fact he ended up out of work, his wife left him, he lost his home, he’s living in his brother spare bedroom and in despair he went to see a famous neurologist named Antonio Damasio. Damasio specialized in the circuitry between the prefrontal area which is where we consciously pay attention to what matters now, where we make decisions, where we learn and the emotional centers in the midbrain, particularly the amygdala, which is our radar for danger, it triggers our strong emotions. They had cut the connection between the prefrontal area and emotional centers and Damasio at first was puzzled, he realized that this fellow on every neurological test was perfectly fine but something was wrong, then he got a clue, he asked the lawyer when should we have our next appointment and he realized the lawyer could give him the rational pros and cons of every hour for the next two weeks, but he didn’t know which is best. And Damasio says when we’re making a decision any decision, when to have the next appointment, should I leave my job for another one, what strategy should we follow, going into the future, should I marry this fellow compared to all the other fellows, those are decisions that require we draw on our entire life experience and the circuitry that collects that life experience is very base brain, it’s very ancient in the brain, and it has no direct connection to the part of the brain that thinks in words, it has very rich connectivity to the gastro- intestinal tract, to the gut, so we get a gut feeling, feels right, doesn’t feel right. Damasio calls them somatic markers, it’s a language of the body and the ability to tune into this is extremely important because this is valuable data too - they did a study of Californian entrepreneurs and asked them “how do you make your decisions?”, these are people who built a business from nothing to hundreds of millions or billions of dollars, and they more or less said the same strategy “I am a voracious gatherer of information, I want to see the numbers, but if it doesn’t feel right, I won’t go ahead with the deal”. They’re tuning into the gut feeling. I know someone, I grew up in farm region of California, the Central Valley and my high school had a rival high school in the next town and I met someone who went to the other high school, he was not a good student, he almost failed, came close to not graduating high school, he went to a two-year college, a community college, found his way into film, which he loved and got into a film school, in film school his student project caught the eye of a director, who asked him to become an assistant and he did so well at that the director arranged for him to direct his own film, someone else’s script, he did so well at that they let him direct a script that he had written and that film did surprisingly well, so the studio that financed that film said if you want to do another one, we will back you. And he, however, hated the way the studio edited the film, he felt he was a creative artist and they had butchered his art. He said I am gonna do the film on my own, I’m gonna finance it myself, everyone in the film business that he knew said this is a huge mistake, you shouldn’t do this, but he went ahead, then he ran out of money, had to go to eleven banks before he could get a loan, he managed to finish the film, you may have seen

The insatiable need for more processing power -- ideally, located as close as possible to the user but, at the very least, in nearby indus­trial server farms -- invariably leads to a third option: decentralized computing. With so many powerful and often inactive devices in the homes and hands of consumers, near other homes and hands, it feels inevitable that we'd develop systems to share in their mostly idle pro­cessing power. "Culturally, at least, the idea of collectively shared but privately owned infrastructure is already well understood. Anyone who installs solar panels at their home can sell excess power to their local grid (and, indirectly, to their neighbor). Elon Musk touts a future in which your Tesla earns you rent as a self-driving car when you're not using it yourself -- better than just being parked in your garage for 99% of its life. "As early as the 1990s programs emerged for distributed computing using everyday consumer hardware. One of the most famous exam­ples is the University of California, Berkeley's SETl@HOME, wherein consumers would volunteer use of their home computers to power the search for alien life. Sweeney has highlighted that one of the items on his 'to-do list' for the first-person shooter Unreal Tournament 1, which shipped in 1998, was 'to enable game servers to talk to each other so we can just have an unbounded number of players in a single game session.' Nearly 20 years later, however, Sweeney admitted that goal 'seems to still be on our wish list.' "Although the technology to split GPUs and share non-data cen­ter CPUs is nascent, some believe that blockchains provide both the technological mechanism for decentralized computing as well as its economic model. The idea is that owners of underutilized CPUs and GPUs would be 'paid' in some cryptocurrency for the use of their processing capabilities. There might even be a live auction for access to these resources, either those with 'jobs' bidding for access or those with capacity bidding on jobs. "Could such a marketplace provide some of the massive amounts of processing capacity that will be required by the Metaverse? Imagine, as you navigate immersive spaces, your account continuously bidding out the necessary computing tasks to mobile devices held but unused by people near you, perhaps people walking down the street next to you, to render or animate the experiences you encounter. Later, when you’re not using your own devices, you would be earning tokens as they return the favor. Proponents of this crypto-exchange concept see it as an inevitable feature of all future microchips. Every computer, no matter how small, would be designed to be auctioning off any spare cycles at all times. Billions of dynamically arrayed processors will power the deep compute cycles of event the largest industrial customers and provide the ultimate and infinite computing mesh that enables the Metaverse.

the roughly $800 billion in available stimulus, we directed more than $90 billion toward clean energy initiatives across the country. Within a year, an Iowa Maytag plant I’d visited during the campaign that had been shuttered because of the recession was humming again, with workers producing state-of-the-art wind turbines. We funded construction of one of the world’s largest wind farms. We underwrote the development of new battery storage systems and primed the market for electric and hybrid trucks, buses, and cars. We financed programs to make buildings and businesses more energy efficient, and collaborated with Treasury to temporarily convert the existing federal clean energy tax credit into a direct-payments program. Within the Department of Energy, we used Recovery Act money to launch the Advanced Research Projects Agency–Energy (ARPA-E), a high-risk, high-reward research program modeled after DARPA, the famous Defense Department effort launched after Sputnik that helped develop not only advanced weapons systems like stealth technology but also an early iteration of the internet, automated voice activation, and GPS.

The heartland is the political, cultural, demographic and – crucially – the agricultural centre of gravity. About a billion people live in this part of China, despite it being just half the size of the United States, which has a population of 327 million. Because the terrain of the heartland lent itself to settlement and an agrarian lifestyle, the early dynasties felt threatened by the non-Han regions which surrounded them, especially Mongolia with its nomadic bands of violent warriors. China chose the same strategy as Russia: attack as defence, leading to power. As we shall see, there were natural barriers which – if the Han could reach them and establish control – would protect them. It was a struggle over millennia, only fully realised with the annexation of Tibet in 1951. By the time of the famous Chinese philosopher Confucius (551–479 BCE) there was a strong feeling of Chinese identity and of a divide between civilised China and the ‘barbarous’ regions which surrounded it. This was a sense of identity shared by 60 million or so people.

Who could really view their life as successful if they were famous but their kids were struggling? Who would be truly happy accepting a Nobel Prize knowing that they had failed as a parent? What good would a billion dollars be if all the money in the world can’t convince your kids to come home for the holidays? That’s why kids can never “take away” from our careers or “hold us back.” It’s not possible for them to interrupt our work . . . because they are our work.

My wife has a sweet tooth but is also very health conscious. Over more than two decades, she has followed a simple yet powerful way of avoiding the enticement of desserts. Our fridge just doesn’t have any. In my view, the best way to avoid investing in bad businesses is to ignore them and their stock prices. We never discuss what we consider bad companies or industries in our team meetings. Never. It doesn’t matter if an airline has declared spectacular results recently or if every analyst recommends buying airline shares. We are indifferent to a public sector bank that has hired a new CEO from the private sector and has pushed its stock price to an all-time high. We ignore an infrastructure business that has been awarded a new multibillion-dollar contract and a gold loan business that has announced 30 percent ROE in its latest quarterly result and is touted by the bulls to be the next billion-dollar opportunity. No one on our team is allowed to utter the famous last words of many investors: “This time, it’s different.” If we never discuss a business, how will we ever buy it? No sweets in the fridge: no snacking possible.

When asked if he believed in God, Einstein famously responded, “I believe in Spinoza’s God who reveals himself in the orderly harmony of what exists, not in a God who concerns himself with fates and actions of human beings.

As Lily Tomlin famously said, “The problem with the rat race is that even if you win, you’re still a rat.

Game theory explains how in multi-player systems, views and behaviour patterns that harm all players nevertheless manage to take root and spread. Arms races are a famous example. Many arms races bankrupt all those who take part in them, without really changing the military balance of power. When Pakistan buys advanced aeroplanes, India responds in kind. When India develops nuclear bombs, Pakistan follows suit. When Pakistan enlarges its navy, India counters. At the end of the process, the balance of power may remain much as it was, but meanwhile billions of dollars that could have been invested in education or health are spent on weapons.

That's his perception of reality," Nenad responded. "He has adopted it as his interpretation and cannot break free from it, and probably doesn't even consider doing so. In fact, we too are unable to escape his worldview as it partly is our own. However, when faced with the choice between the cat and the belt, I choose the cat. It's not doomed, it's not poisoned, and it can be easily removed by hand from the engine, even if it comes at a financial cost. I have enough space in my cage for its rescue. I can imagine that within its mind, this engine has become a prison for his hopes of salvation. Overcoming our phobias of losing money in the pursuit of something else, even in small amounts, is healthy. A ground strap costs nothing, and though it may require a bit of time in a repair shop, in this day and age, we are used to wasting our time for far less. The reality of our daily lives is filled with every online distraction, like a sheet riddled with holes from moths that we wrap ourselves in out of habit without even noticing. It’s so comforting. At first, you embrace what everyone else does, what you are told to think. But eventually, you come to the realization that you have the power to dictate your thought patterns and become the architect of your ideology. You can construct a personal propaganda machine that aligns with your values and desires, creating a unique model of the world that is entirely your own. Your mind is still going to be a box in one of the billions of drawers, but it’s going to be YOUR box. Your true home. Manipulate yourself. We should manipulate ourselves towards common sense, compassion, and hope that we’ll get a good batch of people at some point so we can live among more like-minded peers. Now it’s up to our online feed. Now the education in our phone holds the reins, encapsulated in the three-second video of someone's take on history, the five-second clip of fitness models or investment strategies. And if we're fortunate, some famous person would quote Epictetus' Discourses, perhaps echoing the wisdom of Dostoevsky, Camus, Kafka, Marcus Aurelius, Sartre, etc. This is our chance for us to avoid descending into mere survival instincts without the tempering influence of morality and an understanding of the absurdity that we have created around us. To get addicted to the freedom in our minds. OR to choose the ground strap, choose to sacrifice someone else’s life so we can preserve our resources, because that’s what greed is, on a deep ancient level it’s you hoarding resources the same way a squirrel does with its winter supplies. Choose to be a squirrel rather than a human and live off your acorns. Choose to kill the cat. Choose not to ruin your precious machine. Choose the current model of society and disappear in it like a pelican getting caught in an airplane engine. Perhaps responsibility is the first and maybe even the only synonym for human purpose. Of course, there is value in the small moments we experience, but they lack foundation if they don’t fit into the break from working on something meaningful.

Early on, advocates of big bang cosmology realized that the universe is evolutionary. In the words of one famous cosmologist, George Gamov, “We conclude that the relative abundances of atomic species represent the most ancient archaeological document pertaining to the history of the universe.” In other words, the periodic table is evidence of the evolution of matter, and atoms can testify to the history of the cosmos. But early versions of big bang cosmology held that all the elements of the universe were fused in one fell swoop. As Gamov puts it, “These abundances …” meaning the ratio of the elements (heaps of hydrogen, hardly any gold—that kind of thing), “… must have been established during the earliest stages of expansion, when the temperature of the primordial matter was still sufficiently high to permit nuclear transformations to run through the entire range of chemical elements.” It was a neat idea, but very wrong. Only hydrogen, helium, and a dash of lithium could have formed in the big bang. All of the elements heavier than lithium were made much later, by being fused in evolving and exploding stars. How do we know this? Because at the same time some scholars were working on the big bang theory, others were trying to ditch the big bang altogether. Its association with thermonuclear devices made it seem hasty, and its implied mysterious origins tainted it with creationism. And so, a rival camp of cosmologists developed an alternate theory: the Steady State. The Steady State held that the universe had always existed. And always will. Matter is created out of the vacuum of space itself. Steady State theorists, working against the big bang and its flaws, were obliged to wonder where in the cosmos the chemical elements might have been cooked up, if not in the first few minutes of the universe. Their answer: in the furnaces of the very stars themselves. They found a series of nuclear chain reactions at work in the stars. First, they discovered how fusion had made elements heavier than carbon. Then, they detailed eight fusion reactions through which stars convert light elements into heavy ones, to be recycled into space through stellar winds and supernovae. And so, it’s the inside of stars where the alchemist’s dream comes true. Every gram of gold began billions of years ago, forged out of the inside of an exploding star in a supernova. The gold particles lost into space from the explosion mixed with rocks and dust to form part of the early Earth. They’ve been lying in wait ever since.

Shakespeare was one in a million. That makes you pretty unique, if there's only one million people. But when there's a hundred million people, then being one in a million means there are 100 people just as talented as you. In a country of 300 million people, there are 300 people like you. And in a world of seven billion people, you're competing with 7000 other people who are every bit as good as you. I wonder if Shakespeare would have gotten famous if he lived today, and had to compete with 7000 other Shakespeares.

Reggie hired James Lee, an up-and-coming partner at Lee Tran & Liang, as his lawyer in the case. Lee had begun his career as an LAPD detective; when he started studying at Stanford Law School, the Palo Alto campus was so quiet it gave him insomnia. Evan and Bobby still retained Cooley LLP, who responded to Reggie’s letter in May 2012, as their lawyers for Snapchat. The ensuing discovery and depositions cost Snapchat significant time and money, but perhaps most importantly it weighed heavily on Evan at a pivotal point for the company. On April 5, Evan, Bobby, and their attorneys from Cooley, along with Reggie and his attorneys from Lee Tran & Liang, filed into a conference room in Cooley’s offices in downtown Santa Monica. Outside, tourists strolled up and down Santa Monica Boulevard, stopping in the trendy neighborhood’s upscale shops, restaurants, and bars; they might walk down the palm-tree-lined street to the beach or the famous pier. Inside the conference room the temperature was more frigid. Cooley’s Mike Rhodes began deposing Reggie, attempting to establish that Reggie had accomplished little since graduation: “What is your current employment, if any?” “Well, currently I’m working in the South Carolina attorney general’s office.” “And how long have you worked there?” “I guess about a month at this point.” “And what is your position?” “It’s basically an intern/ clerk position.” “Is that a nonpaying position?” “Yes, it is.” “And again, what was your approximate start date?” “A few weeks ago. Probably about a month.” “So early March?” “Yes.” “And what were you doing, if anything, for employment prior to that date?” “Well, I was applying to law school.” “Were you working?” “No.” Reggie became distracted midway through answering a question about which lawyers he had spoken with. A naked man had chosen the sidewalk across from the Cooley office as his performance stage for the day and was gesturing at Reggie through the window. The lawyers hastily closed the blinds and continued the deposition much less eventfully.

How did Facebook successfully overcome the growth limiter of operational scalability? On the technology side, one of the philosophies that helped Facebook become successful was its famous motto “Move fast and break things.” This emphasis on speed, which came directly from Mark Zuckerberg, allowed Facebook to achieve rapid product development and continuous product improvement. Even today, every new software engineer who joins Facebook is asked to make a revision to the Facebook codebase (potentially affecting millions or even billions of users) on his or her first day of work. However, as Facebook’s user base and engineering team grew to a massive size, Mark had to change the philosophy to “Move fast and break things with stable infrastructure.

Hans Rosling was a world health economist and an indefatigable campaigner for a deeper understanding of the world’s state of development. He is famous for his TED talks and the Gapminder web site. He classifies the wealthiness of the world’s population into four levels: Barefoot. Unable even to afford shoes, they must walk everywhere they go. Income $1 per day. One billion people are at Level 1. Bicycle (and shoes). The $4 per day they make doesn’t sound like much to you and me but it is a huge step up from Level 1. There are three billion people at level 2. The two billion people at Level 3 make $16 a day; a motorbike is within their reach. At $64 per day, the one billion people at Level 4 own a car. (Numbers are rounded for simplicity.) There are of course parallel improvements along other axes as well, including Rosling’s famous washing machine, standard of housing, diet, and infant mortality rates. But we can use transportation as an example, given our overall subject. The miracle of the Industrial Revolution is now easily stated: In 1800, 85% of the world’s population was at Level 1. Today, only 9% is. Over the past half century, the bulk of humanity moved up out of Level 1 to erase the rich-poor gap and make the world wealth distribution roughly bell-shaped. The average American moved from Level 2 in 1800, to level 3 in 1900, to Level 4 in 2000.

Jorge Giordani, a seventy-six-year-old electronics engineer and the main architect of Venezuela’s economic policies under Chávez—known as “the Monk” for his ascetic ways and almost religious devotion to orthodox leftist ideas—famously admitted that US$20 billion, or one-third of the country’s total import bill, was lost to obscure enterprises in 2012 alone.

About 30 percent of founding CEOs in the billion-dollar group had not worked for anyone other than themselves before. Of those who had, about 60 percent had worked at companies with very well-known brands, like Google, Microsoft, Amazon, Goldman Sachs, or McKinsey. Those “tier-one companies” are famous for their rigorous hiring processes and their tendency to employ the best. Another 28 percent worked at “tier-two companies,” which I define as large and well-known companies that were less sought-after by top talent. Only 14 percent of founders of billion-dollar companies had worked solely at companies that were not well-known brand names.

And, based on the famous three-click rule from Steve Jobs, a design hero of Chesky and Gebbia’s—when Jobs conceived the iPod, he wanted it to never be more than just three clicks away from a song—the founders wanted their users to never be more than three clicks away from a booking.

The idea of inner speech was made famous by the Russian psychologist Lev Vygotsky. He noted that it is not quite the same thing as ordinary spoken language, as it is not as formal or rigid. Vygotsky was interested in how children acquire and use inner speech in the process of cognitive development. As explained by Oliver Sacks in Seeing Voices, “It is through inner speech that the child develops his own concepts and meanings; it is through inner speech that he achieves his own identity; it is through inner speech, finally, that he constructs his own world.” Language and deliberative thought, and even consciousness, are closely entwined.

The universe is about 13.8 billion years old, and our Milky Way galaxy existed at least 13 billion years ago.

One way that scientists have tried to figure out how sustainable cells came to be is by attempting to simulate the early chemistry of a primordial pond or ocean. The most famous example is an experiment performed by Stanley Miller, working in the Harold Urey laboratory in the 1950s. Miller put chemicals that he thought might have been present in the primordial atmosphere (hydrogen, ammonia, and methane gases) in water and passed electricity (simulating lightning) through the mixture, hoping to trigger the conversion of prebiotic carbon-based compounds into biological compounds (figure 12.1). Several days later Miller found that amino acids, which are the building blocks of proteins, a key ingredient of life, had formed, demonstrating that inorganic elements, in the presence of heat, can form biological compounds.

Onassis was now sixty-one, with a net worth estimated to be about $500 million, about $4 billion in today’s money. Not only was he still involved with Jackie’s sister Lee Radziwill, the famous opera star Maria Callas had been his mistress since 1959. It was because of her that his marriage to Tina Niarchos, mother of his two children, had ended. Famously obsessed with each other, the press chronicled every dysfunctional, abusive Onassis-Callas moment.

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