Billboard Quotes

Oh Beautiful for smoggy skies, insecticided grain, For strip-mined mountain's majesty above the asphalt plain. America, America, man sheds his waste on thee, And hides the pines with billboard signs, from sea to oily sea.

There's always someone who secretly believes in myths and legends; or at least parts of them. Those are the people who will look beyond the obvious and see things in this world that are truly wonderful... But they won't say anything, even if they do. Because the rest of us who view the world as logical and scientific wouldn't see the truth if it was posted up on a billboard.

Oh my God..." Xhex's heart stopped as she looked at him in the mirror. Across his upper back, in a glorious spread of black ink...in a declaration that didn't whisper but shouted...in a billboard-size front with flourishes... Her name in the Old Language.

I’d prefer silence and random jokes about the passing billboards and scenery, but I know how he likes music. I just hope he doesn’t start singing.

And so now I'd like to say - people can change anything they want to. And that means everything in the world. People are running about following their little tracks - I am one of them. But we've all got to stop just following our own little mouse trail. People can do anything - this is something that I'm beginning to learn. People are out there doing bad things to each other. That's because they've been dehumanised. It's time to take the humanity back into the center of the ring and follow that for a time. Greed, it ain't going anywhere. They should have that in a big billboard across Times Square. Without people you're nothing. That's my spiel.

I come to a red light, tempted to go through it, then stop once I see a billboard sign that I don’t remember seeing and I look up at it. All it says is 'Disappear Here' and even though it’s probably an ad for some resort, it still freaks me out a little and I step on the gas really hard and the car screeches as I leave the light.

Once he'd even reprogrammed the electronic billboards in Time Square to read: ALL DA LADIES LUV LEO... accidentally, of course.

If you are a woman, if you're a person of colour, if you are gay, lesbian, bisexual, transgender, if you are a person of size, if you are a person od intelligence, if you are a person of integrity, then you are considered a minority in this world. And it's going to be really hard to find messages of self-love and support anywhere. Especially women's and gay men's culture. It's all about how you have to look a certain way or else you're worthless. You know when you look in the mirror and you think 'oh, I'm so fat, I'm so old, I'm so ugly', don't you know, that's not your authentic self? But that is billions upon billions of dollars of advertising, magazines, movies, billboards, all geared to make you feel shitty about yourself so that you will take your hard earned money and spend it at the mall on some turn-around creme that doesn't turn around shit. When you don't have self-esteem you will hesitate before you do anything in your life. You will hesitate to go for the job you really wanna go for, you will hesitate to ask for a raise, you will hesitate to call yourself an American, you will hesitate to report a rape, you will hesitate to defend yourself when you are discriminated against because of your race, your sexuality, your size, your gender. You will hesitate to vote, you will hesitate to dream. For us to have self-esteem is truly an act of revolution and our revolution is long overdue.

The circus arrives without warning. No announcements precede it, no paper notices on downtown posts and billboards, no mentions or advertisements in local newspapers. It is simply there, when yesterday it was not.

Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator. What makes someone an artist? I don't think is has anything to do with a paintbrush. There are painters who follow the numbers, or paint billboards, or work in a small village in China, painting reproductions. These folks, while swell people, aren't artists. On the other hand, Charlie Chaplin was an artist, beyond a doubt. So is Jonathan Ive, who designed the iPod. You can be an artists who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances. An artists is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artists takes it personally. That's why Bob Dylan is an artist, but an anonymous corporate hack who dreams up Pop 40 hits on the other side of the glass is merely a marketer. That's why Tony Hsieh, founder of Zappos, is an artists, while a boiler room of telemarketers is simply a scam. Tom Peters, corporate gadfly and writer, is an artists, even though his readers are businesspeople. He's an artists because he takes a stand, he takes the work personally, and he doesn't care if someone disagrees. His art is part of him, and he feels compelled to share it with you because it's important, not because he expects you to pay him for it. Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another.

Ryodan doesn’t like Mac. He never has. She got between him and his best boy-bud. I give him a look. “I’ll tell you a secret, Ryodan. You mess with her, Barrons’ll kill you.” I drag a finger across my neck. “Just like that. You aren’t all that. Barrons’ll stomp your ass, hand’s down.” He smiles faintly. “I’ll be damned. You have a crush on Barrons.” “I do not have a crush—“ “You do, too. It’s all over your face. Anybody could see it.” “Sometimes, boss, you’re just wrong.” “I’m never wrong. You might as well take out a billboard. ‘Dani O’Malley thinks Jericho Barrons is hot.’ My offer to teach you is still open. Save you from future embarrassment. If I can see it on your face, he can, too. ” “He never figured it out before,” I grumble then realize I just admitted it. Ryodan has a tricky way of wording things that makes you say things you didn’t mean to say. “Maybe I’ll ask Barrons to teach me,” I mutter and turn away from the stairs, heading for his office. I run smack into his chest. “Dude, move. Trying to get somewhere here.” “No one but me is ever going to teach you, Dani.” He touches me before I see it coming, has his hand under my chin, turning my face up. My shiver is instant and uncontrollable. “That’s non-negotiable. You signed a contract with me that grants exclusivity. You won’t like it if you try to break it.

If you've seen a crab's mouth, all foamy and gross with whiskers and snapping bits, you can imagine this one didn't look any better blown up to billboard size.

North Korea invites parody. We laugh at the excesses of the propaganda and the gullibility of the people. But consider that their indoctrination began in infancy, during the fourteen-hour days spent in factory day-care centers; that for the subsequent fifty years, every song, film, newspaper article, and billboard was designed to deify Kim Il-sung; that the country was hermetically sealed to keep out anything that might cast doubt on Kim Il-sung's divinity. Who could possibly resist?

My turn now. The story of one of my insanities. For a long time I boasted that I was master of all possible landscapes-- and I thought the great figures of modern painting and poetry were laughable. What I liked were: absurd paintings, pictures over doorways, stage sets, carnival backdrops, billboards, bright-colored prints, old-fashioned literature, church Latin, erotic books full of misspellings, the kind of novels our grandmothers read, fairy tales, little children's books, old operas, silly old songs, the naive rhythms of country rimes. I dreamed of Crusades, voyages of discovery that nobody had heard of, republics without histories, religious wars stamped out, revolutions in morals, movements of races and continents; I used to believe in every kind of magic. I invented colors for the vowels! A black, E white, I red, O blue, U green. I made rules for the form and movement of every consonant, and I boasted of inventing, with rhythms from within me, a kind of poetry that all the senses, sooner or later, would recognize. And I alone would be its translator. I began it as an investigation. I turned silences and nights into words. What was unutterable, I wrote down. I made the whirling world stand still.

All masculine, hard-bodied and sensual, he was a deadly weapon sent by the gods to drive women mad, and a walking billboard for all things wicked and carnal. Orgasms! Get your orgasms here. Hot and juicy! Just how you like ‘em!

This blinding ring on Allie’s finger is like a billboard announcing to everyone we know and everyone we’re gonna know, that this woman is mine. She owns my heart.

If Los Angeles is a woman reclining billboard model with collagen-puffed lips and silicone-inflated breasts, a woman in a magenta convertible with heart-shaped sunglasses and cotton candy hair; if Los Angeles is this woman, then the San Fernando Valley is her teenybopper sister. The teenybopper sister snaps bug stretchy pink bubbles over her tongue and checks her lipgloss in the rearview mirror, . . . Teeny plays the radio too loud and bites her nails, wondering if the glitter polish will poison her.

Were they aware, in the intensity of their embrace, of something slightly ridiculous about this tableau, something almost comical, as someone nearby sneezed violently into a crumpled tissue; as a dirty discarded plastic bottle scuttled along the platform under a breath of wind; as a mechanised billboard on the station wall rotated from an advertisement for hair products to an advertisement for car insurance; as life in its ordinariness and even ugly vulgarity imposed itself everywhere all around them? Or were they in this moment unaware, or something more than unaware—were they somehow invulnerable to, untouched by, vulgarity and ugliness, glancing for a moment into something deeper, something concealed beneath the surface of life, not unreality but a hidden reality: the presence at all times, in all places, of a beautiful world?

I was holding someone captive and all that was going through my mind was a Billboard Top 40 love song. I was going to hell.

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?

You looked at them and wondered why the were so ugly; you looked closely and could not find the source. Then you realized that it came from conviction, their conviction. It was as though some mysterious all-knowing master had given each one a cloak of ugliness to wear, and they had each accepted it without question. The mast had said, "You are ugly people." They had looked about themselves and saw nothing to contradict the statement; saw, in fact, support for it leaning at them from every billboard, every movie, every glance. "Yes," they had said. "You are right.

Our myths are so many, our vision so dim, our self-deception so deep and our smugness so gross that scarcely any way now remains of reporting the American Century except from behind the billboards ...

Once he’d even reprogrammed the electronic billboards in Times Square to read: ALL DA LADIES LUV LEO…accidentally, of course.

I know what you're gonna think, what you're gonna ask. Percy Jackson, why are you hanging from a Times Square billboard without your pants on, about to fall to your death?

If you were an eighteen-year-old youth in a small village 5,000 years ago you’d probably think you were good-looking because there were only fifty other men in your village and most of them were either old, scarred and wrinkled, or still little kids. But if you are a teenager today you are a lot more likely to feel inadequate. Even if the other guys at school are an ugly lot, you don’t measure yourself against them but against the movie stars, athletes and supermodels you see all day on television, Facebook and giant billboards.

If love did not exist I would be so goddamn sane my poems would be billboards. Suburbia would be enough. I would not have to gut myself to find my spine crushed into powder and brushed on her cheekbones. My hair would not be a hummingbird’s nest. My mind would not have to move so fast to rest.

Clay, did you ever love me?" I'm studying a billboard and say that I didn't hear what she said. "I asked if you ever loved me?" On the terrace the sun bursts into my eyes and for one blinding moment I see myself clearly. I remember the first time we made love, in the house in Palm Springs, her body tan and wet, lying against cool, white sheets. "Don't do this, Blair," I tell her. "Just tell me." I don't say anything. "Is it such a hard question to answer?" I look at her straight on. "Yes or no?" "Why?" "Damnit, Clay," she sighs. "Yeah, sure, I guess." "Don't lie to me." "What in the fuck do you want to hear?" "Just tell me," she says, her voice rising. "No," I almost shout. "I never did." I almost start to laugh. She draws in a breath and says, "Thank you. That's all I wanted to know." She sips her wine. "Did you ever love me?" I ask her back, though by now I can't even care. She pauses. "I thought about it and yeah, I did once. I mean I really did. Everything was all right for a while. You were kind." She looks down and then goes on. "But it was like you weren't there. Oh shit, this isn't going to make any sense." She stops. I look at her, waiting for her to go on, looking up at the billboard. Disappear Here. "I don't know if any other person I've been with has been really there, either ... but at least they tried." I finger the menu; put the cigarette out. "You never did. Other people made an effort and you just ... It was just beyond you." She takes another sip of her wine. "You were never there. I felt sorry for you for a little while, but then I found it hard to. You're a beautiful boy, Clay, but that's about it." I watch the cars pass by on Sunset. "It's hard to feel sorry for someone who doesn't care." "Yeah?" I ask. "What do you care about? What makes you happy?" "Nothing. Nothing makes me happy. I like nothing," I tell her. "Did you ever care about me, Clay?" I don't say anything, look back at the menu. "Did you ever care about me?" she asks again. "I don't want to care. If I care about things, it'll just be worse, it'll just be another thing to worry about. It's less painful if I don't care." "I cared about you for a little while." I don't say anything. She takes off her sunglasses and finally says, "I'll see you later, Clay." She gets up. "Where are you going?" I suddenly don't want to leave Blair here. I almost want to take her back with me. "Have to meet someone for lunch." "But what about us?" "What about us?" She stands there for a moment, waiting. I keep staring at the billboard until it begins to blur and when my vision becomes clearer I watch as Blair's car glides out of the parking lot and becomes lost in the haze of traffic on Sunset. The waiter comes over and asks, "Is everything okay, sir?" I look up and put my sunglasses on and try to smile. "Yeah.

Once you know about a thing, you start to see it everywhere. Someone says the words purple elephant, and all of a sudden, you catch sight of them in shop windows and on T-shirts, stuffed animals and billboards, and you wonder how you never noticed.

Her Lips Are Copper Wire” whisper of yellow globes gleaming on lamp posts that sway like bootleg licker drinkers in the fog and let your breath be moist against me like bright beads on yellow globes telephone the power-house that the main wires are insulate (her words play up and down dewy corridors of billboards) then with your tongue remove the tape and press your lips to mine till they are incandescent

designing a secret passage, where would I put it? He could sometimes figure out how a machine worked by putting his hand on it. He’d learned to fly a helicopter that way. He’d fixed Festus the dragon that way (before Festus crashed and burned). Once he’d even reprogrammed the electronic billboards in Times Square to read: ALL DA LADIES LUV LEO…accidentally, of course.

I saw a banner hanging next to city hall in downtown Philadelphia that read, "Kill them all, and let God sort them out." A bumper sticker read, "God will judge evildoers; we just have to get them to him." I saw a T-shirt on a soldier that said, "US Air Force... we don't die; we just go to hell to regroup." Others were less dramatic- red, white, and blue billboards saying, "God bless our troops." "God Bless America" became a marketing strategy. One store hung an ad in their window that said, "God bless America--$1 burgers." Patriotism was everywhere, including in our altars and church buildings. In the aftermath of September 11th, most Christian bookstores had a section with books on the event, calendars, devotionals, buttons, all decorated in the colors of America, draped in stars and stripes, and sprinkled with golden eagles. This burst of nationalism reveals the deep longing we all have for community, a natural thirst for intimacy... September 11th shattered the self-sufficient, autonomous individual, and we saw a country of broken fragile people who longed for community- for people to cry with, be angry with, to suffer with. People did not want to be alone in their sorrow, rage, and fear. But what happened after September 11th broke my heart. Conservative Christians rallies around the drums of war. Liberal Christian took to the streets. The cross was smothered by the flag and trampled under the feet of angry protesters. The church community was lost, so the many hungry seekers found community in the civic religion of American patriotism. People were hurting and crying out for healing, for salvation in the best sense of the word, as in the salve with which you dress a wound. A people longing for a savior placed their faith in the fragile hands of human logic and military strength, which have always let us down. They have always fallen short of the glory of God. ...The tragedy of the church's reaction to September 11th is not that we rallied around the families in New York and D.C. but that our love simply reflected the borders and allegiances of the world. We mourned the deaths of each soldier, as we should, but we did not feel the same anger and pain for each Iraqi death, or for the folks abused in the Abu Ghraib prison incident. We got farther and farther from Jesus' vision, which extends beyond our rational love and the boundaries we have established. There is no doubt that we must mourn those lives on September 11th. We must mourn the lives of the soldiers. But with the same passion and outrage, we must mourn the lives of every Iraqi who is lost. They are just as precious, no more, no less. In our rebirth, every life lost in Iraq is just as tragic as a life lost in New York or D.C. And the lives of the thirty thousand children who die of starvation each day is like six September 11ths every single day, a silent tsunami that happens every week.

Visual communication of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function; the integration of the beautiful and useful." – Paul Rand

On the screen it rained and rained confetti, for minutes, and that glitter-rain, plus the cameras flashing and the lights from the billboards and the awesome mass of the crowds in their shiny hats and toothy smiles, made the world pop and shine and blur in a way that makes you sad to be watching it all on your TV screen, in a way that makes you feel like, instead of bringing the action into your living room, the TV cameras are just reminding you of how much you're missing, confronting you with it, you in your pajamas, on your couch, a couple of pizza crusts resting in some orange grease on a paper plate in front of you, your glass of soda mostly flat and watery, the ice all melted, and the good stuff happening miles and miles away from where you're at.

If happiness is determined by expectations, then two pillars of our society – mass media and the advertising industry – may unwittingly be depleting the globe’s reservoirs of contentment. If you were an eighteen-year-old youth in a small village 5,000 years ago you’d probably think you were good-looking because there were only fifty other men in your village and most of them were either old, scarred and wrinkled, or still little kids. But if you are a teenager today you are a lot more likely to feel inadequate. Even if the other guys at school are an ugly lot, you don’t measure yourself against them but against the movie stars, athletes and supermodels you see all day on television, Facebook and giant billboards.

Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful.

The face is not a secondary billboard for our internal feelings. It is an equal partner in the emotional process.

Our city, these streets, I don't know why it makes me so depressed. That old familiar gloom that befalls the city dweller, regular as due dates, cloudy as mental Jell-O. The dirty facades, the nameless crowds, the unremitting noise, the packed rush-hour trains, the gray skies, the billboards on every square centimeter of available space, the hopes and resignation, irritation and excitement. And everywhere, infinite options, infinite possibilities. An infinity, and at the same time, zero. We try to scoop it all up in our hands, and what we get is a handful of zero.

They understood that. They all understood it. This is not the same as comprehension, but it was good enough. When you stop to think, the whole idea of comprehension has a faintly archaic taste, like the sound of forgotten tongues or a look into a Victorian camera obscura. We Americans are much higher on simple understanding. It makes it easier to read the billboards when you're heading into town on the expressway at plus-fifty. To comprehend, the mental jaws have to gape wide enough to make the tendons creak. Understanding, however, can be purchased on every paperback-book rack in America.

Driving home, I heard the explosion and thought it was a new story born. But, Adrian, it’s the same old story, whispered past the same false teeth. How can we imagine a new language when the language of the enemy keeps our dismembered tongues tied to his belt? How can we imagine a new alphabet when the old jumps off billboards down into our stomachs? Adrian, what did you say? I want to rasp into sober cryptology and say something dynamic but tonight is my laundry night. How do we imagine a new life when a pocketful of quarters weighs our possibilities down?

I have never met a truly strong person who didn't have self-respect. I think a lot of inwardly and outwardly directed contempt passes itself off as self-respect: the idea of raising yourself by stepping on someone's shoulders instead of doing it yourself. When I see guys working out for cosmetic reasons, I see vanity exposing them in the worst way, as cartoon characters, billboards for imbalance and insecurity. Strength reveals itself through character. - "The Iron

If Los Angeles is a woman reclining billboard model and the San Fernando Valley is her teenybopper sister, then New York is their cousin. Her hair is dyed autumn red or aubergine or Egyptian henna, depending on her mood. Her skin is pale as frost and she wears beautiful Jil Sander suits and Prada pumps on which she walks faster than a speeding taxi (when it is caught in rush hour, that is). Her lips are some unlikely shade of copper or violet, courtesy of her local MAC drag queen makeup consultant. She is always carrying bags of clothes, bouquets of roses, take-out Chinese containers, or bagels. Museum tags fill her pockets and purses, along with perfume samples and invitations to art gallery openings. When she is walking to work, to ward off bums or psychos, her face resembles the Statue of Liberty, but at home in her candlelit, dove-colored apartment, the stony look fades away and she smiles like the sterling roses she has brought for herself to make up for the fact that she is single and her feet are sore.

But on most days, especially the warm ones, life exhausts him; the worsening traffic and graffiti and company politics, everyone grousing about bonuses, benefits, overtime. Sometimes in the slow heat of summer, long before dawn, Volkheimer paces in the harsh dazzle of the billboard light and feels his loneliness on him like a disease.

WHAT YOU WON’T FIND IN HER CLOSET * Three-inch heels. Why live life halfway? * Logos. You are not a billboard. * Nylon, polyester, viscose and vinyl will make you sweaty, smelly and shiny. * Sweatpants. No man should ever see you in those. Except your gym teacher – and even then. Leggings are tolerated. * Blingy jeans with embroidery and holes in them. They belong to Bollywood. * UGG boots. Enough said.

Grow a beard, take a bath, burn a billboard

He looked like a walking, talking billboard for deliciously irresponsible behavior and a treasure trove of regrettable decisions.

Where’s the billboard?” I swallow. “Huh?” “The billboard.” Her eyes dart, genuinely looking around. “What billboard?” “The one he’s just fallen out of?” I

Far too many churches are believing the notion that if it looks good, it must be good. Nowhere does fake billboard living work with more efficiency than in a church environment.

WE NEED MORE WOMEN PRIESTS! a billboard declares a few miles outside of Buffalo, a new cursed addition to a folder in my Google Drive called 'feminism except not really.

You are a walking billboard, what are you advertising?

If it had writing, I read it: cereal boxes, ads on the subway, billboards, highway signs. I

This feminine billboard of Middle-Eastern fashion stopped me on the street last month. She ran her hand over the seam of my jilbab, admiring the color and fabric. She only said a few words. 'We are living in a gender-quake, a modern sexodus. We have a duty to project dis female revolution in da way we dress. Come visit me at the Monkey Bar and tell me who tailors your outfits.' She's been my fashion role model ever since.

But it’s not always enough, you know? And sometimes, it spills over because you can’t control it, because you need to make others feel your pain, your hurt, your rage, because it’s tough to walk around all scarred up, in a world full of slick billboards and bright, smiley toothpaste ads and shiny, happy people. Life’s not always fair. So suck it, lick it, stroke it, fuck it.

America was passing her by. New York City was passing her by. Bridges and billboards bearing smiling people were passing her by. Skyscrapers and brownstones were rushing by. Fast. Too fast. Forever.

If life is a movie most people would consider themselves the star of their own feature. Guys might imagine they're living some action adventure epic. Chicks maybe are in a rose-colored fantasy romance. And homosexuals are living la vida loca in a fabulous musical. Still others may take the indie approach and think of themselves as an anti-hero in a coming of age flick. Or a retro badass in an exploitation B movie. Or the cable man in a very steamy adult picture. Some people's lives are experimental student art films that don't make any sense. Some are screwball comedies. Others resemble a documentary, all serious and educational. A few lives achieve blockbuster status and are hailed as a tribute to the human spirit. Some gain a small following and enjoy cult status. And some never got off the ground due to insufficient funding. I don't know what my life is but I do know that I'm constantly squabbling with the director over creative control, throwing prima donna tantrums and pouting in my personal trailor when things don't go my way. Much of our lives is spent on marketing. Make-up, exercise, dieting, clothes, hair, money, charm, attitude, the strut, the pose, the Blue Steel look. We're like walking billboards advertising ourselves. A sneak peek of upcoming attractions. Meanwhile our actual production is in disarray--we're over budget, doing poorly at private test screenings and focus groups, creatively stagnant, morale low. So we're endlessly tinkering, touching up, editing, rewriting, tailoring ourselves to best suit a mass audience. There's like this studio executive in our heads telling us to cut certain things out, make it "lighter," give it a happy ending, and put some explosions in there too. Kids love explosions. And the uncompromising artist within protests: "But that's not life!" Thus the inner conflict of our movie life: To be a palatable crowd-pleaser catering to the mainstream... or something true to life no matter what they say?

Look at it, Dane. Look at the city and the world in its proud array, like a cask of jewels laid open for you. It'll offer you everything you ever wanted but it's just pictures on billboards; dream cars, dream women, dream houses. Time to wake up now and say goodbye. Remember, Dane: there's other worlds out there. It's only empty air here. Jump out of the world, jump to the place I showed you and you'll not fall. Are you ready? Are you ready to jump right off the edge of everything?

Special Agent Brad Wolgast hated Texas. He hated everything about it. [...] He hated the billboards and the freeways and the faceless subdivisions and the Texas flag, which flew over everything, always as big as a circus tent; he hated the giant pickup trucks everybody drove, no matter that gas was thirteen bucks a gallon and the world was slowly seaming itself to death like a package of peas in a microwave. He hated the boots and the belts and the way people talked, ya'll this and ya'll that, as if they spent the day ropin' and ridin', not cleaning teeth and selling insurance and doing the books, like people did everywhere.

I'm going through an awkward stage. You know, the one between birth and death.

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship? —David Ogilvy, founder of the Ogilvy & Mather advertising agency, in Confessions of an Advertising Man, 1963

He drove into the spewing smoke of acres of burning truck tires and the planes descended and the transit cranes stood in rows at the marine terminal and he saw billboards for Hertz and Avis and Chevy Blazer, for Marlboro, Continental and Goodyear, and he realized that all the things around him, the planes taking off and landing, the streaking cars, the tires on the cars, the cigarettes that the drivers of the cars were dousing in their ashtrays--all these were on the billboards around him, systematically linked in some self-referring relationship that had a kind of neurotic tightness, an inescapability, as if the billboards were generating reality...

The family which takes its mauve an cerise, air-conditioned, power-steered and power-braked automobile out for a tour passes through cities that are badly paved, made hideous by litter, lighted buildings, billboards and posts for wires that should long since have been put underground. They pass on into countryside that has been rendered largely invisible by commercial art. (The goods which the latter advertise have an absolute priority in our value system. Such aesthetic considerations as a view of the countryside accordingly come second. On such matters we are consistent.) They picnic on exquisitely packaged food from a portable icebox by a polluted stream and go on to spend the night at a park which is a menace to public health and morals. Just before dozing off on an air mattress, beneath a nylon tent, amid the stench of decaying refuse, they may reflect vaguely on the curious unevenness of their blessings. Is this, indeed, the American genius?

Every public space is like a billboard, with messages from the collective subconscious of the nation. There one can read passivity, rage indifference, fear, double standards, subversion, bad economy, a twisted definition of 'public' itself, the whole Weltanschauung - an entire range of emotions and attitudes is exposed.

I will never be a brain surgeon, and I will never play the piano like Glenn Gould. But what keeps me up late at night, and constantly gives me reason to fret, is this: I don’t know what I don’t know. There are universes of things out there — ideas, philosophies, songs, subtleties, facts, emotions — that exist but of which I am totally and thoroughly unaware. This makes me very uncomfortable. I find that the only way to find out the fuller extent of what I don’t know is for someone to tell me, teach me or show me, and then open my eyes to this bit of information, knowledge, or life experience that I, sadly, never before considered. Afterward, I find something odd happens. I find what I have just learned is suddenly everywhere: on billboards or in the newspaper or SMACK: Right in front of me, and I can’t help but shake my head and speculate how and why I never saw or knew this particular thing before. And I begin to wonder if I could be any different, smarter, or more interesting had I discovered it when everyone else in the world found out about this particular obvious thing. I have been thinking a lot about these first discoveries and also those chance encounters: those elusive happenstances that often lead to defining moments in our lives. […] I once read that the definition of insanity is doing the same thing over and over and expecting different results. I fundamentally disagree with this idea. I think that doing the same thing over and over and expecting different results is the definition of hope. We might keep making mistakes but the struggle gives us a sense of empathy and connectivity that we would not experience otherwise. I believe this empathy improves our ability to see the unseen and better know the unknown. Lives are shaped by chance encounters and by discovering things that we don’t know that we don’t know. The arc of a life is a circuitous one. … In the grand scheme of things, everything we do is an experiment, the outcome of which is unknown. You never know when a typical life will be anything but, and you won’t know if you are rewriting history, or rewriting the future, until the writing is complete. This, just this, I am comfortable not knowing.

He wasn't like those handsome men you see on the fashion billboards. He was handsome in a rugged way like a wood cutter with an unkept beard or a man who just finished fixing the engine of his car, wiping his oily hands over his white flannel shirt. Like a man who knows that he has starry eyes that can bring stars closer but doesn't even bother to look.

How could it be that you could love someone so much and keep it a secret from yourself as you woke daily so far from home? She had put billboards and roads between them, throwing roadblocks behind her and ripping off the rearview mirror, and thought that would make him disappear?

Your Cat Has More Self Esteem Than I Do There are no billboards for cats advertising feline plastic surgery feline acne gels feline gastric bands feline face-lifts. There are no commercials about feline makeup feline sex toys feline fashion. There are porn movies with cats, but no cats watch them.

The flood will lift the ghosts from the Hollywood lawn cemetery and they will disappear like ether in the now dead air. All the names will be erased from the billboards and the theatres and the piers and the magazines and the monuments. You live by myths of immortality, and your myths are not safe.

You certainly remember this scene from dozens of films: a boy and a girl are running hand in hand in a beautiful spring (or summer) landscape. Running, running, running and laughing. By laughing the two runners are proclaiming to the whole world, to audiences in all the movie theaters: "We're happy, we're glad to be in the world, we're in agreement with being!" It's a silly scene, a cliche, but it expresses a basic human attitude: serious laughter, laughter "beyond joking." All churches, all underwear manufacturers, all generals, all political parties, are in agreement about that kind of laughter, and all of them rush to put the image of the two laughing runners on the billboards advertising their religion, their products, their ideology, their nation, their sex, their dishwashing powder.

Everything is more meaningful because it is connected to the earth. There are no signs to read, no billboards or neon messages; instead I read the hills and the fields and the farmhouses and the sky. The houses, made of mud and stone and wood, are not hermetically sealed. The wind blows in through the cracks, the night seeps in through the rough wooden window slats.The line between inside and outside is not so clear.

It takes just one, he says over and over. You hear that all the time in this business. One big case, and you can retire. That's one reason lawyers do so many sleazy things, like full-color ads in the yellow pages, and billboards, and placards on city buses, and telephone solicitation. You hold your nose, ignore the stench of what you're doing, ignore the snubs and snobbery of big-firm lawyers, because it takes only one.

Outside, the illuminated billboards of New Jersey zipped by: ads for auto dealerships where you could buy an impractical race car; injury lawyers you could employ to blame the other drivers once you crashed that race car; casinos where you could gamble away the money you won from the injury lawsuits. The great circle of life.

In that instant, your billboard careened ashore on a wall of water, cracking the back of my head. I reached for balance and touched what I thought was a puppy. Then you grabbed my finger. My God, I thought. It's a baby. I fainted dead away. That's how Macon found us the next day — me unconscious on half a billboard, you nestled in my arms, nursing on the pocket of my uniform. The half billboard said: "...Cafe...Proprietor." Our path seemed clear. I will always love your mother for letting you go, Soldier, and I will always love you for holding on. Love, the Colonel. PS: I apologize for naming you Moses. I didn't know you were a girl until it was too late.

It was like hundreds of roads he'd driven over - no different - a stretch of tar, lusterless, scaley, humping toward the center. On both sides were telephone poles, tilted this way and that, up a little, down... Billboards - down farther an increasing clutter of them. Some road signs. A tottering barn in a waste field, the Mail Pouch ad half weathered away. Other fields. A large wood - almost leafless now - the bare branches netting darkly against the sky. Then down, where the road curved away, a big white farmhouse, trees on the lawn, neat fences - and above it all, way up, a television aerial, struck by the sun, shooting out bars of glare like neon. ("Thompson")

What the Motorcycle Said Br-r-r-am-m-m, rackerty-am-m, OM, AM: All-r-r-room, r-r-ram, ala-bas-ter- Am, the world’s my oyster. I hate plastic, wear it black and slick, hate hardhats, wear one on my head, That’s what the motorcycle said. Passed phonies in Fords, knockede down billboards, landed On the other side of The Gap, and Whee, bypassed history. When I was born (The Past), baby knew best. They shook when I bawled, took Freud’s path, threw away their wrath. R-r-rackety-am-m. Am. War, rhyme, soap, meat, marriage, the Phantom Jet are sh*t, and like that. Hate pompousness, punishment, patience, am into Love, hate middle-class moneymakers, live on Dad, that’s what the motorcycle said. Br-r-r-am-m-m. It’s Nowsville, man. Passed Oldies, Uglies, Straighties, Honkies. I’ll never be mean, tired, or unsexy. Passed cigarette suckers, souses, mother-fuckers, losers, went back to Nature and found how to get VD, stoned. Passed a cow, too fast to hear her moo, “I rolled our leaves of grass into one ball. I am the grassy All.” Br-r-r-am-m-m, rackety-am-m, OM, Am: All-gr-r-rin, oooohgah, gl-l-utton- Am, the world’s my smilebutton.

He wasn't like those handsome men you see on the fashion billboards. He was handsome in a rugged way like a wood cutter with an unkempt beard or a man who just finished fixing the engine of his car, wiping his oily hands over his white flannel shirt. Like a man who knows that he has starry eyes that can bring stars closer but doesn't even bother to look.

Part of the human experience is to confront temptation. No one escapes. It is omnipresent. It is both externally driven and internally prompted. It is like the enemy that attacks from all sides. It boldly assaults us in television shows, movies, billboards, and newspapers in the name of entertainment or free speech. It walks down our streets and sits in our offices in the name of fashion. It drives our roads in the name of style. It represents itself as political correctness or business necessity. It claims moral sanction under the guise of free choice. On occasion it roars like thunder; on others it whispers in subtle, soothing tones. With chameleon-like skill it camouflages its ever-present nature, but it is there--always there.

I’m drinking a glass of water in the empty hotel bar at the Principe di Savoia and staring at the mural behind the bar and in the mural there is a giant mountain, a vast field spread out below it where villagers are celebrating in a field of long grass that blankets the mountain dotted with tall white flowers, and in the sky above the mountain it’s morning and the sun is spreading itself across the mural’s frame, burning over the small cliffs and the low-hanging clouds that encircle the mountain’s peak, and a bridge strung across a path through the mountain will take you to any point beyond that you need to arrive at, because behind that mountain is a highway and along that highway are billboards with answers on them – who, what, where, when, why – and I’m falling forward but also moving up toward the mountain, my shadow looming against its jagged peaks, and I’m surging forward, ascending, sailing through dark clouds, rising up, a fiery wind propelling me, and soon it’s night and stars hang in the sky above the mountain revolving as they burn. The stars are real. The future is that mountain.

Just that winter she had found herself saying to a young woman who worked with her at the tasting bar on Saturdays that between a man and a woman there was always one person who was stronger than the other one. 'That doesn't mean the weaker one doesn't love the stronger,' she'd pleaded. The girl looked at her blankly. But for my mother what mattered was that as she spoke, she had suddenly identified herself as the weaker one. This revelation sent her reeling. What had she thought all those years but the opposite? She pulled her chair as close to his head as she could and laid her face on the edge of his pillow to watch him breathing, to see the flutter of the eye beneath his eyelid when he dreamed. How could it be that you could love someone so far from home? She had put billboards and roads in between them, throwing roadblocks behind her and ripping off the rearview mirror, and thought that that would make him disappear? erase their life and children? It was so simple, as she watched him, as his regular breathing calmed her, that she did not even see it happening at first. She began to think of the rooms in our house and the hours that she had worked so hard to forget spent inside of them. Like fruit put up in jars and forgotten about, the sweetness seemed even more distilled as she returned. There on that shelf were all the dates and silliness of thier early love, the braid that began to form of their dreams, the solid root of a burgeoning family. The first solid evidence of it all. Me.

I wish to be remembered for my humor, and my passion, and above all, my ability to go from angel to asshole in 3.5 seconds, but always for something that I truly believe in. I will be one crazy ass grandma. I want you to picture this, I will have red highlights, I will have fuck me heels, I will have a really nice glass of wine that I will have made in my hand, and I will tell anyone who will listen how a smart ass from Doylsetown, Pennslyvania was gonna be a star, and the Billboard fucking Magazine made her woman of the year.

By 2020, the flat panel displays will likely come in a variety of forms. They will be miniaturized to work as wristwatch screens and may be added to eyeglasses or key chains. Eventually, they will become so cheap they will be everywhere: on the backs of airplane seats, in photo albums, in elevators, on notepads, on billboards, on the sides of buses and trains. They may one day be as common as paper.

Forget the National Debt Clock. We need an electronic billboard to track all the daily shootings in this country. I'm really sick of listening to all the mouth breathers who soil their camouflage pants every time someone suggests we might have a gun problem. Other countries have crazy, violent people. What they don't have is 300,000,000 WMDs and a gun show loophole that allows any psycho with a valid credit card to own 'em.

I was sixteen when, on October 23, 1998, the “… Baby One More Time” single hit stores. The next month the video premiered, and suddenly I was getting recognized everywhere I went. On January 12, 1999, the album came out and sold over ten million copies very quickly. I debuted at number one on the Billboard 200 chart in the US. I became the first woman to debut with a number one single and album at the same time. I was so happy.

A famous cigarette billboard pictures a curly-headed, bronze-faced, muscular macho with a cigarette hanging out the side of his mouth. The sign reads 'Where a man belongs.' That is a lie. Where a man belongs is at the bedside of his children, leading in devotion and prayer. Where a man belongs is leading his family to the house of God. Where a man belongs is up early and alone with God seeking vision and direction for the family.

Just because they write something In this font And break apart their lines To rhyme To dramatize To imitate Doesn’t make what they say true. And quotations marks Don’t make sentences “life conclusions.” A post, a page, A billboard, or a wallpaper— Let it swirl for a few and if you want to spit it out, V omit. If you want to keep it, Let it ride shotgun. But argue with it first. Debate. Don’t simply accept it Because you may By accident Accept a monster Disguised As a poem.

You alone in Europe are not ancient oh Christianity The most modern European is you Pope Pius X And you whom the windows observe shame keeps you From entering a church and confessing this morning You read the prospectuses the catalogues the billboards that sing aloud That's the poetry this morning and for the prose there are the newspapers There are the 25 centime serials full of murder mysteries Portraits of great men and a thousand different headlines ("Zone")

Of course, it is true that plastic surgeries and sex reassignments are “artificial,” but then again so are the exercise bikes we work out on, the antiwrinkle moisturizers we smear on our faces, the dyes we use to color our hair, the clothes we buy to complement our figures, and the TV shows, movies, magazines, and billboards that bombard us with “ideal” images of gender, size, and beauty that set the standards that we try to live up to in the first place. The class systems based on attractiveness and gender are extraordinarily “artificial”— yet only those practices that seem to subvert those classes (rather than reaffirm them) are ever characterized as such.

You looked at them and wondered why they were so ugly; you looked closely and could not find the source. Then you realized that it came from conviction, their conviction. It was as though some mysterious all-knowing master had given each one a cloak of ugliness to wear, and they had each accepted it without question. The master had said, "You are ugly people." They had looked about themselves and saw nothing to contradict the statement; saw, in fact, support for it leaning at them from every billboard, every movie, every glance. 'Yes,' they had said. 'You are right.' And they took the ugliness in their hands, threw it as a mantle over them, and went about the world with it.

My mother's advertising firm specialized in women's accessories. All day long, under the agitated and slightly vicious eye of Mathilde, she supervised photo shoots where crystal earrings glistened on drifts of fake holiday snow, and crocodile handbags-unattended, in the back seats of deserted limousines-glowed in coronas of celestial light. She was good at what she did; she preferred working behind the camera rather than in front of it; and I knew she got a kick out of seeing her work on subway posters and on billboards in Times Square. But despite the gloss and sparkle of the job (champagne breakfasts, gift bags from Bergdorf's) the hours were long and there was a hollowness at the heart of it that-I knew-made her sad.

I expected to be happy, but let me tell you something. Anticipating happiness and being happy are two entirely different things. I told myself that all I wanted to do was go to the mall. I wanted to look at the pretty girls, ogle the Victoria's Secret billboards, and hit on girls at the Sam Goody record store. I wanted to sit in the food court and gorge on junk food. I wanted to go to Bath and Body Works, stand in the middle of the store, and breathe. I wanted to stand there with my eyes closed and just smell, man. I wanted to lose myself in the total capitalism and consumerism of it all, the pure greediness, the pure indulgence, the pure American-ness of it all. I never made it that far. I didn't even make it out of the airport in Baltimore with all its Cinnabons, Starbucks, Brooks Brothers, and Brookstones before realizing that after where we'd been, after what we'd seen, home would never be home again.

When he got his medical degree from Chicago, attending the ceremony only because of one of his teachers - a kind woman, who had said it would sadden her to have him not there - he sat beneath the full sun, listening to the president of the university say, in his final words to them, 'To love and be loved is the most important thing in life,' causing Kevin to feel an inward fear that grew and spread through him, as though his very soul were tightening. But what a thing to say - the man in his venerable robe, white hair, grandfatherly face - he must've had no idea those words could cause such an exacerbation of the silent dread in Kevin. Even Freud had said, 'We must love or we grow ill.' They were spelling it out for him. Every billboard, movie, magazine cover, television ad - it all spelled it out for him: We belong to the world of family and love. And you don't.

McMansions in sprawling suburbs, without mountains of unnecessary packaging, without giant mechanized monofarms, without energy-hogging big-box stores, without electronic billboards, without endless piles of throwaway junk, without the overconsumption of consumer goods no one really needs is not an impoverished world. I disagree with those environmentalists who say we are going to have to make do with less. In fact, we are going to make do with more: more beauty, more community, more fulfillment, more art, more music, and material objects that are fewer in number but superior in utility and aesthetics. The cheap stuff that fills our lives today, however great its quantity, can only cheapen life.

There is one hour in his life when we see a flash of utter physical action on Christ's part, an hour when this most curious of men must have experienced the sheer joyous exuberance of a young mammal in full flight: when he lets himself go and flings over the first money changer's table in the Temple at Jerusalem, coins flying, doves thrashing into the air, oxen bellowing, sheep yowling, the money changer going head-over-teakettle, all heads turning, what the...? You don't think Christ got a shot of utter childlike physical glee at that moment? Too late to stop now, his rage rushing to his head, his veiny carpenter's-son wiry arms and hard feet milling as he whizzes through the Temple overturning tables, smashing birdcages, probably popping a furious money-changer here and there with a quick left jab or a well-placed Divine Right Elbow to the money-lending teeth, whipping his scourge of cords against the billboard-size flank of an ox, men scrambling to get out of the way, to grab some of the flying coins, to get a punch in on this nutty rube causing all the ruckus... In all this holy rage and chaos, don't you think there was a little absolute boyish mindless physical jittery joy in the guy?

The people who run our cities don't understand graffiti because they think nothing has the right to exist unless it makes a profit, which makes their opinion worthless. They say graffiti frightens people and is symbolic of the decline in society, but graffiti is only dangerous in the mind of three types of people; politicians, advertising executives and graffiti writers. The people who truly deface our neighbourhoods are the companies that scrawl giant slogans across buildings and buses trying to make us feel inadequate unless we buy their stuff. They expect to be able to shout their message in your face from every available surface but you're never allowed to answer back. Well, they started the fight and the wall is the weapon of choice to hit them back.

Then one day, from the window of a car (the destination of that journey is now forgotten), I saw a billboard by the side of the road. The sight could not have lasted very long; perhaps the car stopped for a moment, perhaps it slowed down long enough for me to see, large and looming shapes similar to those in my book, but shapes that I had never seen before. and yet, all of a sudden, I knew what they were; I heard them in my head, they metamorphosed from black lines and white spaces into a solid, sonourous, meangingful reality. I had done this all by myself. No one had performed the magic for me. I and the shapes were alone together, revealing ourselves in a silently respectful dialogue. Since I could turn bare lines into a living reality, I was all-poweful. i could read.

I can’t help but be attracted to pregnant women. Unless they’re malnourished. I’ll see a malnourished pregnant woman on the subway sometimes, big in the belly but with stick-figure arms and hair like a rat’s, and I want to buy her a space heater. I want to yell at her parents. I remember going up to this real malnourished-looking pregnant lady on the G train one time and asking her if she’d like a free dinner at Junior’s. She couldn’t believe I was trying to pick her up on the G train, a pregnant woman with a ring on her finger. I hadn’t noticed the ring. It was one hell of a big ring. I tried to convince her that I wasn’t trying to pick her up. I offered to give her fifty bucks for cooking oil. That just made matters worse. Turns out she was a famous model. I’ve seen her on billboards.

Our group pressed west on what was left of Highway 93, toward the pass leading to Las Vegas. Sand covered the road in loose drifts so deep the horses' hooves sank into them. The metal highway signs were bent low by the strong wind, and above us, billboards that once screamed ads for the casinos were now stripped of their promises of penny slots and large jackpots. The raw boards underneath were exposed, like showgirls without their makeup. Some signs had been blown over completely and lay half-buried under mounds of sand, like sleeping animals. Cars dotted the highway, their paint scoured off and dead tumbleweeds caught underneath them. Their windows were fogged with death, and despite my effort not to look, my eyes were drawn to the blurred images of the still forms inside. I tried to concentrate on the dark road ahead of us instead.

But his eyes stutter over a TGI Fridays and he twitches a little, lip curling in involuntary distaste. Something about its facade feels foreign, intrusive, jarring. A tiny, cluttered shoe-repair shop next to it does not elicit the same feeling, nor does a vape shop next door. Just the chain stores that Manny sees—a Foot Locker, a Sbarro, all the sorts of stores one normally finds at a low-end suburban mall. Except these mall stores are here, in the heart of Manhattan, and their presence is… not truly harmful, but irritating. Like paper cuts, or little quick slaps to the face. The subway sign, though, feels right and real. The billboards, too, no matter what’s on them. The cabs, and flow of cars and people—all these things soothe the irritants, somehow. He draws in a deep breath that reeks of hot garbage and acrid steam belching from a manhole cover nearby, and it’s foul but it’s right.

The car is on fire, and there's no driver at the wheel And the sewers are all muddied with a thousand lonely suicides And a dark wind blows The government is corrupt And we're on so many drugs With the radio on and the curtains drawn We're trapped in the belly of this horrible machine And the machine is bleeding to death The sun has fallen down And the billboards are all leering And the flags are all dead at the top of their poles It went like this: The buildings tumbled in on themselves Mothers clutching babies Picked through the rubble And pulled out their hair The skyline was beautiful on fire All twisted metal stretching upwards Everything washed in a thin orange haze I said, "Kiss me, you're beautiful - These are truly the last days" You grabbed my hand And we fell into it Like a daydream Or a fever We woke up one morning and fell a little further down For sure it's the valley of death I open up my wallet And it's full of blood

There was a little optometrist shop on south Broadway tucked in between a pizza joint and what amounted to a head shop where you could buy glow-in-the-dark posters, bongs, and whatever else the hippies began marketing after they went commercial in the '70s... I had never visited the optometrist shop. The entrance had a 1930s look that I liked—art deco molded-tin awning over the doorway, and Bakelite tiles on the foyer walls. It looked like the kind of business that would be owned by an elderly optometrist who had serviced families for generations and personally ground lenses in his back room. I liked the look of the shop, but I drove right past it on my way to Sight City!!! where you could buy Two Pair for the Price of One!!! according to the billboards plastered all over Denver blocking every decent view of the Rocky Mountains.

Galen picking you up for school?" "No, I'm driving myself." Vinegar turns to acid. Sure, it's irritating to take a lukewarm shower when you intended to scald the flesh from your body. But not being able to see Galen today is more disappointing than not having hot water all winter. And I hate it. Spending all of yesterday with him slaughtered my intention of keeping him at a distance. Even if he weren't worthy of his own billboard underwear ad, he's just too likeable. Except for his habit of almost-kissing me. But his obsession with trying to order me around is too cute. Especially the way his mouth gets all pouty when I don't listen. "You two fighting already?" She's fishing, but for what I don't know. Shrugging seems safe until I can figure out what she wants to hear. "Do you fight often?" Shrugging again, I ladle enough oatmeal into my mouth to make talking impossible for at least a minute, which is more than enough time for her to drop it. It doesn't work. After the exaggerated minute, I reach for my glass of milk. "You know, if he ever hit you-" The glass in mid-tilt, I swallow before the milk can escape through my nose. "Mom, he would never hit me!" "I didn't say he would." "Good, because he wouldn't. Ever. What's with you? Do you have to interrogate me about Galen every time you see me?" This time she shrugs. "Seems like the right thing to do. When you have children, you'll understand." "I'm not stupid. If Galen acts up, I'll either dump him or kill him. You have my word." Mom laughs and butters my muffin. "I guess I can't ask for more than that." Accepting the muffin-and the truce-I say, "Nope. Anything more would be unreasonable." "Just remember, I'm watching you like a hawk. Except for right now, because I'm going to bed.

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as she affectionately calls her fans. So she and others are spreading their messages through new-style social networks, via mobile apps that are more associated with private, intimate conversation, hoping that marketing in a cozier digital setting adds a breath of warmth and a dash of personality. It’s the Internet’s equivalent of mailing postcards rather than plastering a billboard. Grande could have shared on Twitter that her most embarrassing moment on stage was losing a shoe. The 21-year-old instead revealed the fact during a half-hour live text chat on Line, an app built for close friends to exchange instant messages. It’s expensive to advertise on Facebook and Twitter, and the volume of information being posted creates uncertainty over what people actually notice. Chat apps including Line, Kik, Snapchat, WeChat and Viber place marketing messages front and center. Most-used apps The apps threaten to siphon advertising dollars from the social media leaders, which are already starting to see chat apps overtake them as the most-used apps on smartphones, according to Forrester Research. Chat apps “demand attention,” said Rebecca Lieb, an analyst at consulting firm Altimeter Group.