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To address such concerns, major breweries had started hiring “travellers,” men who would literally travel to places where the product was being sold to check on the quality. In the United Kingdom and Ireland, Guinness had employed several such men, including J. C. Haines, himself a former brewer, who traveled the London region for Guinness in the 1890s. Haines also became a Guinness “World Traveller,” making trips to Europe and the Middle East, as well as to Australia. Perhaps the most famous Guinness World Traveller was Arthur T. Shand, a former World Traveller for British ale brewer Allsopp, who was hired by Guinness in 1898. For the next 15 years, until the eve of World War I, the tireless Shand traveled throughout the United States and Canada, and also made visits to Latin America, South Africa, and Australia, which was the largest market for Foreign Extra Stout until eclipsed by the United States in 1910.
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