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[A few months after they came into office, Mrs. Ford discovered she had breast cancer.] This was, in some ways, the indelible moment when she first impressed herself on the American people. The whole Ford family did. It is really hard, forty years later, to conceive of the degree to which people didn’t talk about this disease. Euphemisms were employed. Even in obituaries, people didn’t die of breast cancer. They died of a “wasting illness.” What Mrs. Ford did was to bring this out in the open and, overnight, transform the way women, in particular, looked at this disease. For her, it was also a lesson. It was her first and most important lesson in the influence that a first lady could have just by being herself, by shining the light on a dark corner, by educating the public. It initiated a national conversation, a conversation among women, a conversation between women and their doctors. When it comes to women’s health issues, literally, history is divided into two periods: there’s before Betty, and after Betty.
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Susan Swain (First Ladies: Presidential Historians on the Lives of 45 Iconic American Women)