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You painted a naked woman because you enjoyed looking at her, put a mirror in her hand and you called the painting “Vanity,” thus morally condemning the woman whose nakedness you had depicted for you own pleasure.
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John Berger (Ways of Seeing)
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What any true painting touches is an absence - an absence of which without the painting, we might be unaware. And that would be our loss.
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John Berger (The Shape of a Pocket)
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Oil painting did to appearances what capital did to social relations. It reduced everything to the equality of objects. Everything became exchangeable because everything became a commodity.
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John Berger (Ways of Seeing)
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The mirror was often used as a symbol of the vanity of woman. The moralizing, however, was mostly hypocritical.
You painted a naked woman because you enjoyed looking at her, you put a mirror in her hand and you called the painting "Vanity", thus morally condemning the woman whose nakedness you had depicted for your own pleasure.
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John Berger (Ways of Seeing)
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The impulse to paint comes neither from observation nor from the soul (which is probably blind) but from an encounter: the encounter between painter and model: even if the model is a mountain or a shelf of empty medicine bottles.
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John Berger (The Shape of a Pocket)
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The bogus religiosity which now surrounds original works of art, and which is ultimately dependent upon their market value, has become the substitute for what paintings lost when the camera made them reproducible.
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John Berger (Ways of Seeing)
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When he painted a road, the roadmakers were there in his imagination, when he painted the turned earth of a ploughed field, the gesture of the blade turning the earth was included in his own act. Whenever he looked he saw the labour of existence; and this labour, recognised as such, was what constituted reality for him. (On Vincent Van Gogh)
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John Berger
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Oil painting, before anything else, was a celebration of private property. As an art-form it derived from the principle that you are what you have.
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John Berger (Ways of Seeing)
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The collaboration which sometimes follows is seldom based on good will: usually on desire, rage, fear, pity or longing. The modern illusion concerning painting (which post-modernism has done nothing to correct) is that the artist is the creator. Rather he is a reciever. What seems like creaton is the act of giving form to what he has recieved.
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John Berger (The Shape of a Pocket)
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You painted a naked woman because you enjoyed looking at her,
you put a mirror in her hand and you called the painting Vanity,
thus morally condemning the woman whose nakedness you had
depicted for your own pleasure.
The real function of the mirror was otherwise. It was to make
the woman connive in treating herself as, first and foremost, a
sight.
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John Berger (Ways of Seeing)
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It is a mistake to think of publicity supplanting the visual art of post-Renaissance Europe; it is the last moribund form of that art.
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John Berger (Ways of Seeing)
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The canvas is on the easel now, as large and white as a sheet that has never been slept in. My paintings have become larger and larger as I have grown older. As a young painter you are overwhelmed by the complexity of your subject. Every crease, every dimple, is an equally startling revelation. It’s like your first girl. You don’t understand her. You can only copy her – hesitantly. Later you become shamelessly yourself. You create in your image – as nearly life-size as possible.
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John Berger (A Painter of Our Time)
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You painted a naked woman because you enjoyed looking at her, put a mirror in her hand and you called the painting Vanity, thus morally condemning the woman whose nakedness you had depicted for you own pleasure.
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John Berger
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Having seen this reproduction, one can go to the National Gallery to look at the original and discover what the reproduction lacks. Alternatively one can forget about the quality of the reproduction and simply be reminded, when one sees the original, that it is a famous painting of which somewhere one has already seen a reproduction. But in either case the uniqueness of the original now lies in it being the original of a reproduction.
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John Berger (Ways of Seeing)
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Japonisme was a vertical phenomenon running through a number of successive styles; Art Nouveau was a horizontal, chronologically limited phenomenon that embodied the aim of giving expression to a new experience of life.
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Klaus Berger (Japonisme in Western Painting from Whistler to Matisse)
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Thus painting itself had to be able to demonstrate the desirability of what money could buy. And the visual desirability of what can be bought lies in its tangibility, in how it will reward the touch, the hand, of the owner.
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John Berger (Ways of Seeing)
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This great artist is a man whose life-time is consumed by struggle : partly against material circumstances, partly against incomprehension, partly against himself... ... In no other culture has the artist been thought of in this way. Why then in this culture? We have already referred to the exigencies of the open art market. But the struggle was not only to live. Each time a painter realized that he was dissatisfied with the limited role of painting as a celebration of material property and of the status that accompanied it, he inevitably found himself struggling with the very language of his own art as understood by the tradition of his calling.
... ...
Every exceptional work was the result of a prolonged successful struggle. Innumerable works involved no struggle. There were also prolonged yet unsuccessful struggles. (P.104)
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John Berger (Ways of Seeing)
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the very basic theme of poetry is that of time passing, the very basic theme of painting is that of the moment made permanent.
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John Berger (Portraits: John Berger on Artists)
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Publicity images often use sculptures or paintings to lend allure or authority to their own message. Framed oil paintings often hang in shop windows as part of their display.
Any work of art 'quoted' by publicity serves two purposes. Art is a sign of affluence; it belongs to the good life; it is part of the furnishing which the world gives to the rich and the beautiful.
But a work of art also suggests a cultural authority, a form of dignity, even of wisdom, which is superior to any vulgar material interest; an oil painting belongs to the cultural heritage; it is a reminder of what it means to be a cultivated European. And so the quoted work of art (and this is why it is so useful to publicity) says two almost contradictory things at the same time: it denotes wealth and spirituality: it implies that the purchase being proposed is both a luxury and a cultural value. Publicity has in fact understood the tradition of the oil painting more thoroughly than most art historians. It has grasped the implications of the relationship between the work of art and its spectator-owner and with these it tries to persuade and flatter the spectator-buyer.
The continuity, however, between oil painting and publicity goes far deeper than the 'quoting' of specific paintings. Publicity relies to a very large extent on the language of oil painting. It speaks in the same voice about the same things. (P. 129)
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John Berger (Ways of Seeing)
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The urge to destroy is also a creative urge. It is worth comparing this famous text of Bakunin’s with one of Picasso’s most famous remarks about his own art. ‘A painting’, he said, ‘is a sum of destructions.
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John Berger (The Success and Failure of Picasso (Vintage International))
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There are, broadly speaking, three directly analogous progressions inthe history of art: in Antiquity, from the blockiness of Egyptian art to the loose, painterly handling of Roman landscape frescoes; in the Middle Ages, from the tectonic emphasis of Ottonian art to the flamboyance of late Gothic; and in later times, from early Renaissance linearity to the sparkling web of light spun by the Rococo. The wheel turns full circle, but more rapidly each time.
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Klaus Berger (Japonisme in Western Painting from Whistler to Matisse)
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A drawing is a translation. That is to say each mark on the paper is consciously realted, not only to the real or imagined "model", but also to every mark and space already set out on the paper. Thus a drawn or painted image is woven together by the energy (or the lassitude, wen the drawing is weak) of countless judgements [sic]. Every time a figuration is evoked in a drawing, everything about it has been mediated by consciousness, either intuitively or systematically.
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John Berger
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(Here and in the European tradition generally, the convention of not painting the hair on a woman's body helps towards the same end. Hair is associated with sexual power, with passion. The woman's sexual passion needs to be minimized so that the spectator may feel that he has the monopoly of such passion.)
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John Berger (Ways of Seeing)
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Desire changes its character by 180 degrees. Often, when first aroused, it is felt as the desire to have. The desire to touch is, partly, the desire to lay hands on, to take. Later, transformed, the same desire becomes the desire to be taken, to lose oneself within the desired. From these two opposed moments come one of the dialectics of desire; both moments apply to both sexes and they oscillate. Clearly the second moment, the desire to lose oneself within, is the most abandoned, the most desperate, and it is the one that Caravaggio chose (or was compelled) to reveal in many of his paintings.
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John Berger
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The gestures of models (mannequins) and mythological figures. The romantic use of nature (leaves, trees, water) to create a place where innocence can be refound. The exotic and nostalgic attraction of the Mediterranean. The poses taken up to denote stereotypes of women: serene mother (madonna), free-wheeling secretary (actress, king’s mistress), perfect hostess (spectator-owner’s wife), sex-object (Venus, nymph surprised), etc. The special sexual emphasis given to women’s legs. The materials particularly used to indicate luxury: engraved metal, furs, polished leather, etc. The gestures and embraces of lovers, arranged frontally for the benefit of the spectator. The sea, offering a new life. The physical stance of men conveying wealth and virility. The treatment of distance by perspective – offering mystery. The equation of drinking and success. The man as knight (horseman) become motorist. Why does publicity depend so heavily upon the visual language of oil painting? Publicity is the culture of the consumer society. It propagates through images that society’s belief in itself. There are several reasons why these images use the language of oil painting. Oil painting, before it was anything else, was a celebration of private property. As an art-form it derived from the principle that you are what you have.
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John Berger (Ways of Seeing)
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Every relation between forms in a painting is to some degree adaptable to the painter's purpose. This is not the case with photography. Composition in the profound, formative sense of the word cannot enter into photography. The true content of a photograph is invisible, for it derives from a play, not with form, but with time. One might argue that photography is as close to music as to painting. I have said that a photograph bears witness to a human choice being exercised. The choice is not between photographing X and Y: but between photographing at X moment or at Y moment. The objects recorded in any photograph (from the most effective to the most commonplace) carry approximately the same weight, the same conviction. What varies is the intensity with which we are made aware of the poles of absence and presence. A photograph, while recording what has been seen, always and by its nature refers to what is not seen. It isolates, preserves, and presents a moment taken from a continuum. The only decision (the still photographer) can take is as regards the moment he chooses to isolate. Yet this apparent limitation gives the photograph its unique power. The immediate relation between what is present and what is absent is particular to each photograph: it may be that of ice to sun, of grief to tragedy, of a smile to a pleasure, of a body to love, of a winning race-horse to the race it has run.
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John Berger (Understanding a Photograph)
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The Cubists’ belief in progress was by no means complacent. They saw the new products, the new inventions, the new forms of energy, as weapons with which to demolish the old order. Yet at the same time their interest was profound and not simply declamatory. In this they differed fundamentally from the Futurists. The Futurists saw the machine as a savage god with which they identified themselves. Ideologically they were precursors of fascism: artistically they produced a vulgar form of animated naturalism, which was itself only a gloss on what had already been done in films. 35 Carlo Carra. The Funeral of the Anarchist Galli. 1911 The Cubists felt their way, picture by picture, towards a new synthesis which, in terms of painting, was the philosophical equivalent of the revolution that was taking place in scientific thinking: a revolution which was also dependent on the new materials and the new means of production.
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John Berger (The Success and Failure of Picasso (Vintage International))
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This is not to say that before the invention of the camera men believed that everyone could see everything. But perspective organized the visual field as though that was indeed the ideal. Every drawing or painting that used perspective proposed to the spectator that he was the unique centre of the world. The camera - and more particularly the movie camera - demonstrated that there was no centre.
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John Berger (Ways of Seeing)
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Works of art in earlier tradition celebrated wealth. But wealth was then a symbol of a fixed social or divine order. Oil painting celebrated a new kind of wealth - which was dynamic and which found its only sanction in the supreme buying power of money. Thus painting itself had to be able to demonstrate the desirability of what can be bought lies in its intangibility, in how it will reward touch, the hand, of the owner.
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John Berger (Ways of Seeing)
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There are a few large and successful firms in most industries. 2. These successful companies are becoming even more successful. 3. Weak companies are getting weaker. Numbers 1 and 2 are direct conclusions of the research, and number 3 is an indirect but logical outcome of 1 and 2. As I wrote earlier, our investing experience in India is not different from what research from the United States, the United Kingdom, or Europe says. Our investee companies have been gaining share over the competition over decades. Some examples are Berger in the paint industry, Supreme in plastic pipes, Voltamp in industrial transformers, Page in innerwear, Havells and V-Guard in consumer electricals, Amara Raja in batteries, Info Edge in job boards, MRF in tires, and Ratnamani in specialty steel pipes. In India, too, great businesses continue to be great, and poor businesses continue to suffer. The observation that “stasis is the default” does not respect national boundaries.
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Pulak Prasad (What I Learned About Investing from Darwin)
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The fact that Picasso was a child prodigy has influenced his attitude to art throughout his entire life. It is one of the reasons why he is so fascinated by his own creativity and accords it more value than what he creates. It is why he sees art as though it were part of nature.
Everyone wants to understand art. Why not try to understand the songs of a bird? Why does one love the night, flowers, everything around one, without trying to understand them? But in the case of painting people have to understand.
If only they could realize above all that an artist works of necessity, that he himself is only a trifling bit of the world, and that no more importance should be attached to him than to plenty of other things which please us in the world, though we can't explain them.
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John Berger (The Success and Failure of Picasso)
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Rather than disclosing that they owned another painting in the series, or saying that they didn’t want to answer, they responded by asking something like “when were those other paintings made?” Or “are those for sale as well?
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Jonah Berger (Magic Words)
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The mirror was often used as a symbol of the vanity of woman. The moralizing, however, was mostly hypocritical. You painted a naked woman because you enjoyed looking at her, you put a mirror in her hand and you called the painting Vanity, thus morally condemning the woman whose nakedness you had depicted for your own pleasure.
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John Berger (Ways of Seeing)
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believe me it is not. Better still, let me prove it. From prehistoric cave paintings to the map of the London Underground, images, diagrams and charts have long been at the heart of human storytelling. The reason why is simple: our brains are wired for visuals. ‘Seeing comes before words. The child looks and recognizes before it speaks,’ wrote the media theorist John Berger in the opening lines of his 1972 classic, Ways of Seeing.
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Kate Raworth (Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist)
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From prehistoric cave paintings to the map of the London Underground, images, diagrams and charts have long been at the heart of human storytelling. The reason why is simple: our brains are wired for visuals. ‘Seeing comes before words. The child looks and recognises before it speaks,’ wrote the media theorist John Berger in the opening lines of his 1972 classic, Ways of Seeing[1].
Neuroscience has since confirmed the dominant role of visualisation in human cognition. Half of the nerve fibres in our brains are linked to vision and, when our eyes are open, vision accounts for two thirds of the electrical activity in the brain. It takes just 150 milliseconds for the brain to recognise and image and a mere 100 milliseconds more to attach a meaning to it[2]. Although we have blind spots in both of our eyes – where the optic nerve attaches to the retina – the brain deftly steps in to create the seamless illusion of a whole[3].
As a result, we are born pattern-spotters, seeing faces in clouds, ghosts in the shadows, and mythical beasts in the starts. And we learn best when there are pictures to look at. As the visual literacy expert Lynell Burmark explains, ‘unless our words, concepts and ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear. Words are processed by our short-term memory where we can only retain about seven bits of information…Images, on the other hand, go directly into long-term memory where they are indelibly etched[4].
With far-fewer pen strokes, and without the weight of technical language, images have immediacy – and when text and image send conflicting messages, it is the visual messages that most often wins[5]. So the old adage turns out to be true: a picture really is worth a thousand words.
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Kate Raworth (Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist)
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The essential character of oil painting has been obscured by an almost universal misreading of the relationship between its ‘tradition’ and its ‘masters’. Certain exceptional artists in exceptional circumstances broke free of the norms of the tradition and produced work that was diametrically opposed to its values; yet these artists are acclaimed as the tradition’s supreme representatives: a claim which is made easier by the fact that after their death, the tradition closed around their work, incorporating minor technical innovations, and continuing as though nothing of principle had
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John Berger (Ways of Seeing)
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Curioso como a mãe do Gil, sem saber ler nem escrever, compreendera que Gil tinha de pintar, absolutamente de pintar, nem que para isso ela tivesse de se sacrificar, de se estafar, de morrer. Intuição e grandeza nascem com as pessoas, do mesmo modo que o talento. A sua mãe não fora dessas mulheres. Não que lhe não quisesse bem, esse querer bem, que corresponde a ver realizados nos filhos os sonhos que não soube realizar.
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Ilse Losa (Sob Céus Estranhos)
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John Berger’s observation on the historic depictions of women’s bodies in photography and painting from his book Ways of Seeing: To be born a woman has been to be born, within an allotted and confined space, into the keeping of men. The social presence of women has developed as a result of their ingenuity in living under such tutelage within such a limited space. But this has been at the cost of a woman’s self being split into two. A woman must continually watch herself. She is almost continually accompanied by her own image of herself. Whilst she is walking across a room or whilst she is weeping at the death of her father, she can scarcely avoid envisaging herself walking or weeping. From earliest childhood she has been taught and persuaded to survey herself continually… One might simplify this by saying: men act and women appear. Men look at women. Women watch themselves being looked at…Thus she turns herself into an object—and most particularly an object of vision: a sight.
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Barbara Bourland (I'll Eat When I'm Dead)