Ben Schwartz Quotes

Another factor that makes a great copywriter is the experience of running your own company and being responsible for every word you write. The really great direct marketing copywriters often don’t work for advertising agencies, but rather run their own companies and experience their own successes and failures. Ben Suarez, Gary Halbert, the late Gene Schwartz and dozens of others recognized as top copywriters have owned their own companies and learned over years of trial and error—years of both big mistakes and great success. You can’t beat that type of experience.

birth and raised as their own. Rachael Schwartz threatened to destroy all of it. After she was gone, I became a threat. What I can’t reconcile is that these two people were willing to commit multiple violent crimes—including murder—to protect their secrets. What they did goes against the very foundation of what it means to be Amish. How could they possibly believe that God would forgive them their sins and they would be welcomed into heaven? Were the stakes so high that they convinced themselves the risk of hell was worth the gain? Ben Bontrager was booked into the Holmes County jail. Loretta was taken by ambulance to Pomerene Hospital. Last I heard, Fannie was picked up by Children Services shortly after. The girl faces a great deal of upheaval in the coming hours and days and weeks. Likely, she’ll

later paper, which I wrote with Princeton historian Harold James, supported my interpretation of the Depression in an international context. We looked at the experience of twenty-two countries during the Depression and found, basically, that two factors dictated the severity of the economic downturn in each country. The first was the length of time the country stuck with the gold standard. (Countries that abandoned gold earlier were able to allow their money supplies to grow and thereby escape deflation.) That finding was in keeping with Friedman and Schwartz’s emphasis on the money supply. The second factor was the severity of the country’s banking crisis, consistent with my view of the importance of credit as well as money.