Bangalore Traffic Quotes

Out of respect for the love of liberty shown by the Chinese people, and also in the belief that the future of the world lies with the yellow man and the brown man now that our erstwhile master, the white-skinned man, has wasted himself through buggery, cell phone usage, and drug abuse, I offer to tell you, free of charge, the truth about Bangalore. "By telling you my life's story. "See, when you come to Bangalore, and stop at a traffic light, some boy will run up to your car and knock on your window, while holding up a bootlegged copy of an American business book wrapped carefully in cellophane and with a title like: TEN SECRETS OF BUSINESS SUCCESS! or BECOME AN ENTREPRENEUR IN SEVEN EASY DAYS! "Don't waste your money on those American books. They're so yesterday. "I am tomorrow.

Every time, however, Atal rose to the defence of the RSS. For instance, on 27 May 1996, when the short-lived Atal government was sought to be replaced by Deve Gowda, Atal said on the floor of the Lok Sabha that the RSS was an organization that was wedded to the cause of the nation. He gave two examples, one of the Republic Day parade of 1963 (after the Chinese debacle) when the RSS was one of the organizations invited to send in representatives to participate in the march past to demonstrate national unity. The other one related to 1965 when, at the time of the Indo-Pak war, the government had deployed RSS men to regulate traffic on the roads of Delhi. Atal went on to quote Deve Gowda who, while speaking at a function in Bangalore in the midst of the Emergency, had said, ‘RSS is a spotless organization.’ Atal added that the RSS was an independent organization and while ‘you can differ with the RSS, the allegations against them are not required’.

I’d be hard-pressed to find a better start to a brand story than the one that chronicles the birth of “the people’s car,” the Tata Nano. The story goes that Ratan Tata, chairman of the well-respected Tata Group, was travelling along in the pouring rain behind a family who was precariously perched on a scooter weaving in and out of traffic on the slick wet roads of Bangalore. Tata thought that surely this was a problem he and his company could solve. He wanted to bring safe, affordable transport to the poor—to design, build, and sell a family car that could replace the scooter for a price that was less than $2,500. It was a business idea born from a high ideal and coming from a man with a track record in the industry, someone with the capability to innovate, design, and produce a high-quality product. People were captivated by the idea of what would be the world’s cheapest car. The media and the world watched to see how delivering on this seemingly impossible promise might pan out. Ratan Tata did deliver on his promise when he unveiled the Nano at the New Delhi Auto Expo in 2009, six years after having the idea. The hype around the new “people’s car” and the media attention it received meant that any mistakes were very public (several production challenges and safety problems were reported along the way). And while the general public seemed to be behind the idea of a new and fun Indian-led innovation, the number of Facebook likes (almost 4 million to date) didn’t convert to actual sales. It seemed that while Tata Motors was telling a story about affordability and innovating with frugal engineering (perhaps “lean engineering” might have worked better for them), the story prospective customers were hearing was one about a car that was cheap. The positioning of the car was at odds with the buying public’s perception of it. In a country where a car is an aspirational purchase, the Nano became symbolic of the car to buy if you couldn’t afford anything else. Since its launch in 2009, just over 200,000 Nanos have sold. The factory has the capacity to produce 21,000 cars a month. It turns out that the modest numbers of people buying the Nano are not the scooter drivers but middle-class Indians who are looking for a second car, or a car for their parents or children. The car that was billed as a “game changer” hasn’t lived up to the hype in the hearts of the people who were expected to line up and buy it in the tens of thousands. Despite winning design and innovation awards, the Nano’s reputation amongst consumers—and the story they have come to believe—has been the thing that’s held it back.

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