Aubrey Marcus Quotes

It's not where you begin, it's where you end.

To live one day well is the same as to live ten thousand days well. To master twenty-four hours is to master your life.

you are not rewarded for the comfortable choice.

You know what's over that mountain? More fucking mountains.

To wait for the external world to change before you alleviate your stress is a fool’s errand.

As humans we desire to apply our force—our work—to the maximum effect possible. Our mission is what we want that force to accomplish. While the meaning of life might be complicated, your mission in life should not be complicated. What are you, in this lifetime, on this planet, in this body, here to do? What do you want more than anything else?

Build upon your successes rather than complain about your failures.

We become powerless to cultivate the willpower we require to make the best choices for our lives. The bad stress beats us down, exhausts our energy, and in a very real sense, starts to kill us.

I have to go to work—as a human being. What do I have to complain of, if I’m going to do what I was born for—the things which I was brought into the world to do? Or is this what I was created for? To huddle under the blankets and stay warm?

You are comprised of 84 minerals, 23 elements, and 8 gallons of water spread across 38 trillion cells. You have been built up from nothing by the spare parts of the Earth you have consumed, according to a set of instructions hidden in a double helix and small enough to be carried by a sperm. You are recycled butterflies, plants, rocks, streams, firewood, wolf fur, and shark teeth, broken down to their smallest parts and rebuilt into our planet's most complex living thing. You are not living on Earth. You are Earth.

SEE YOUR FUTURE I want you to imagine yourself a year from now. You know that in a year you are going to be different, whether you do nothing or something. And the choices you make between now and then will determine that difference. But for today, I want you to imagine owning all those other days. Visualize that you wake up with purpose and clarity. You push yourself against resistance. You take control of your diet and supplementation. You turn dead time into alive time. You work effectively and aren’t afraid to power down the engines to rest. You train your body into a durable, capable machine. You connect with yourself, your friends, and the universe. You turn sex into an adventure of pleasure. You go to sleep with a mission, and actually … sleep. Imagine what a year of living like that has done for you. Walk in the shoes of that new person. See yourself through that person’s eyes. Look in the mirror at that body. Maybe the circles under your eyes are gone, and that stubborn weight has lifted—mentally and physically. See what has happened in your career, and in your family. That person is you, on the other side of Resistance. If you see it clearly enough, it will be done.

To put it another way: if you don’t eat fat, you’re probably fat.

Chronic stress is literally killing us, and the traditional medical model offers us very little help to deal with it. Counterintuitively, one of the best ways to deal with chronic stress is to seek certain forms of acute stress. Through a process called hormesis, acute stress will help you adapt and become stronger.

Books In addition to podcasts, several books have significantly shaped my worldview and perspective as an investor. These are the ones I found most influential and deserving of attention in the real estate and entrepreneurship spaces. Real Estate, Investing, Sales, and Negotiation: • Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, by Robert T. Kiyosaki • Mastering the Market Cycle: Getting the Odds on Your Side, by Howard Marks • The Due Diligence Handbook For Commercial Real Estate: A Proven System To Save Time, Money, Headaches And Create Value When Buying Commercial Real Estate, by Brian Hennessey • Principles: Life and Work, by Ray Dalio • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal, by Oren Klaff • Never Split the Difference: Negotiating as if Your Life Depended on It, by Chris Voss Non-Real Estate: • Double Double: How to Double Your Revenue and Profit in 3 Years or Less, by Cameron Herold • Clockwork: Design Your Business to Run Itself, by Mike Michalowicz • How an Economy Grows and Why It Crashes, by Peter Schiff • Economics in One Lesson: The Smartest and Surest Way to Understand Basic Economics, by Henry Hazlitt • What Has Government Done to Our Money, by Murray M. Rothbard • Own the Day, Own Your Life: Optimized Practices for Waking, Working, Learning, Eating, Training, Playing, Sleeping, and Sex, by Aubrey Marcus • The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism, by Olivia Fox Cabane • Deep Work: Rules for Focused Success in A Distracted World, by Cal Newport

Nothing is worth more than this day.

Nutrition, mind-set, productivity, performance, fitness, sex, sleep

stress known as hormesis. At its most basic, hormesis is a biological phenomenon in which low-dose exposure to an environmental agent (called a

If time be of all things the most precious, wasting time must be the greatest prodigality.

the more synchronized your circadian rhythms are, the better your life becomes.

Circadian rhythm influences many biological functions. To optimize circadian rhythm for performance, you need to add light and movement to the first twenty minutes upon waking up.

each morning needs to involve the rush that comes with exposing yourself to nature’s extremes for a few minutes and the willpower you cultivate in the process.

If you plan to get stressed like a normal mammal, you had better turn on the stress response or else you’re dead. But if you get chronically, psychosocially stressed, like a Westernized human, then you are more at risk for some of the leading causes of death in Westernized life.

two-part ritual—deliberate, conscious breathing exercises and cold-water exposure—goes a long way toward explaining Tony’s bottomless resolve, vitality, and energy.

Wim Hof method is energizing is that it reduces the chronic stress that makes you chronically tired.

showed that specific yogic types of fast and slow conscious breathing reduced perceived stress by an average of close to 25 percent against baseline measurements.

brain health, pain management, longevity, fat loss, athletic performance, immune health, and mood.

inflammation is just the body’s response to injury or threat (i.e., stressors), including tissue damage like you would get from exercise or an injury, environmental stress like heat or cold, and pathogens like bacteria or viruses.

Chronic inflammation starts to damage the body. It makes you tired and creates pain.

acute stressor like the cold or a breath hold, hormones like norepinephrine and adrenaline spike enough to reduce inflammation. With inflammation low, the body can relax the chronic production of stress hormones, and you have the opportunity to break the cycle.

train your cardiovascular system and lower your resting heart rate; it can even assist with detoxification, since sweat transports minerals, both good and bad, out of the body.

cold water for a minimum of three minutes.

The Power Shower Turn the shower to hot and wash. Do Wim Hof breathing (thirty to fifty breaths, or until you feel tingling and/or mild light-headedness). Turn the shower as cold as it can get. Continue Wim Hof breaths until breathing calms. Hold at the bottom of breath until the gasp reflex kicks in.

Buy a dorky little mini trampoline

Time is the wrong metric to use when we evaluate work. Because it’s not just about how much time you work, it’s about how effectively you use that time.

small things, when compounded over time, tend to have big consequences

Well begun is half done.

Who among us wouldn’t want a little bit more of any of those? According to the authors of Stealing Fire, the answer is nobody. Everyone wants a little bit more, and they always have. The authors, Jamie Wheal and Steven Kotler, make the convincing argument that harnessing these endogenous chemicals, whether from activity or ingestion, is a fundamental evolutionary drive.

Morning Mineral Cocktail 12 ounces filtered water 3 grams sea salt 1/4 lemon, squeezed

When walking, walk. When eating, eat. ZEN PROVERB

Remember: sleep isn’t binary. It’s not an off switch. It’s a dimmer.