Astro Teller Quotes

If you don't reward failure, people will hang on to a doomed idea for fear of the consequences" – Astro Teller

When you try to improve on existing techniques,” says Astro Teller, the head of X, Google’s moonshot factory, “you’re in a smartness contest with everyone who came before you. Not a good contest to be in.”11

Great dreams aren't just visions. They're visions coupled to strategies for making them real.

Says Astro Teller: “If you want your car to get fifty miles per gallon, fine. You can retool your car a little bit. But if I tell you it has to run on a gallon of gas for five hundred miles, you have to start over.

Astro Teller also understands a subtler but no less important point, that we have a tendency, when we butt up against a monkey that is proving difficult to solve, to turn our attention to building pedestals rather than giving up. We prefer that illusion of progress to having to quit and admit defeat.

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I perceive the world as a set of narratives. I approve of all narratives. The narratives are unimportant. My experience of the narratives is what I value.

It’s not easy to recognize, in real time, when you’re throwing good money after bad—which is why I think analyzing progress should be a “team sport.” You have to be willing to solicit input from people who have different perspectives on the project. To overcome the “sunk costs” fallacy, this helps to change the default incentive (to keep going) so people can feel good about saying it’s time to stop. Astro Teller, head of the radical innovation company called X at Alphabet (Google’s parent company), gives failure bonuses to employees who admit a project isn’t working.

Eric “Astro” Teller, the CEO of Google’s X research and development lab, which produced Google’s self-driving car, among other innovations. Appropriately enough, Teller’s formal title at X is “Captain of Moonshots.” Imagine someone whose whole mandate is to come to the office every day and, with his colleagues, produce moonshots—turning what others would consider science fiction into products and services that could transform how we live and work.