Apt Business Quotes

anyone lived in a pretty how town (with up so floating many bells down) spring summer autumn winter he sang his didn't he danced his did Women and men(both little and small) cared for anyone not at all they sowed their isn't they reaped their same sun moon stars rain children guessed(but only a few and down they forgot as up they grew autumn winter spring summer) that noone loved him more by more when by now and tree by leaf she laughed his joy she cried his grief bird by snow and stir by still anyone's any was all to her someones married their everyones laughed their cryings and did their dance (sleep wake hope and then)they said their nevers they slept their dream stars rain sun moon (and only the snow can begin to explain how children are apt to forget to remember with up so floating many bells down) one day anyone died i guess (and noone stooped to kiss his face) busy folk buried them side by side little by little and was by was all by all and deep by deep and more by more they dream their sleep noone and anyone earth by april wish by spirit and if by yes. Women and men (both dong and ding) summer autumn winter spring reaped their sowing and went their came sun moon stars rain

The one great principle of the English law is, to make business for itself. There is no other principle distinctly, certainly, and consistently maintained through all its narrow turnings. Viewed by this light it becomes a coherent scheme, and not the monstrous maze the laity are apt to think it. Let them but once clearly perceive that its grand principle is to make business for itself at their expense, and surely they will cease to grumble.

People don't talk like this, theytalklikethis. Syllables, words, sentences run together like a watercolor left in the rain. To understand what anyone is saying to us we must separate these noises into words and the words into sentences so that we might in our turn issue a stream of mixed sounds in response. If what we say is suitably apt and amusing, the listener will show his delight by emitting a series of uncontrolled high-pitched noises, accompanied by sharp intakes of breath of the sort normally associated with a seizure or heart failure. And by these means we converse. Talking, when you think about it, is a very strange business indeed.

A Scott, having got his bride pregnant, was apt to file her as completed business for eight months at a time.

Our favorite holding period is forever. We are just the opposite of those who hurry to sell and book profits when companies perform well but who tenaciously hang on to businesses that disappoint. Peter Lynch aptly likens such behavior to cutting the flowers and watering the weeds.

Ideas are dangerous, but the man to whom they are least dangerous is the man of ideas. He is acquainted with ideas, and moves among them like a lion-tamer. Ideas are dangerous, but the man to whom they are most dangerous is the man of no ideas. The man of no ideas will find the first idea fly to his head like wine to the head of a teetotaller. It is a common error, I think, among the Radical idealists of my own party and period to suggest that financiers and business men are a danger to the empire because they are so sordid or so materialistic. The truth is that financiers and business men are a danger to the empire because they can be sentimental about any sentiment, and idealistic about any ideal, any ideal that they find lying about, just as a boy who has not known much of women is apt too easily to take a woman for the woman, so these practical men, unaccustomed to causes, are always inclined to think that if a thing is proved to be an ideal it is proved to be the ideal.

At the age when we are all of us most apt to take our colouring, in the form of a reflection from the colouring of other people, he had been sent abroad, and had been passed on from one nation to another, before there was time for any one colouring more than another to settle itself on him firmly. As a consequence of this, he had come back with so many different sides to his character, all more or less jarring with each other, that he seemed to pass his life in a state of perpetual contradiction with himself. He could be a busy man, and a lazy man; cloudy in the head, and clear in the head; a model of determination, and a spectacle of helplessness, all together. He had his French side, and his German side, and his Italian side--the original English foundation showing through, every now and then, as much as to say, "Here I am, sorely transmogrified, as you see, but there's something of me left at the bottom of him still.

Spiritual pride tends to speak of other persons’ sins with bitterness or with laughter and levity and an air of contempt. But pure Christian humility rather tends either to be silent about these problems or to speak of them with grief and pity. Spiritual pride is very apt to suspect others, but a humble Christian is most guarded about himself. He is as suspicious of nothing in the world as he is of his own heart. The proud person is apt to find fault with other believers, that they are low in grace, and to be much in observing how cold and dead they are and to be quick to note their deficiencies. But the humble Christian has so much to do at home and sees so much evil in his own heart and is so concerned about it that he is not apt to be very busy with other hearts. He is apt to esteem others better than himself.

That is why a good reader does not cheer an apt sentence or pause to applaud even an inspired paragraph. Analytic thought is too busy for that, and too detached.

In a print-culture, we are apt to say of people who are not intelligent that we must “draw them pictures” so that they may understand. Intelligence implies that one can dwell comfortably without pictures, in a field of concepts and generalizations.

Parents embraced “Sesame Street” for several reasons, among them that it assuaged their guilt over the fact that they could not or would not restrict their children’s access to television. “Sesame Street” appeared to justify allowing a four- or five-year-old to sit transfixed in front of a television screen for unnatural periods of time. Parents were eager to hope that television could teach their children something other than which breakfast cereal has the most crackle. At the same time, “Sesame Street” relieved them of the responsibility of teaching their pre-school children how to read—no small matter in a culture where children are apt to be considered a nuisance.... We now know that “Sesame Street” encourages children to love school only if school is like “Sesame Street.” Which is to say, we now know that “Sesame Street” undermines what the traditional idea of schooling represents.

Good publishers – as one former publisher aptly put it – are market-makers in a world where it is attention, not content, that is scarce.

Ultimately, a culture of levity creates a safe place for employees. When you feel safe and feel like you’re being led through levity versus fear, you’re much more apt to take chances. You’re more likely to try things without worrying about being ridiculed, or ostracized. You’re more willing to innovate—to push new ideas and to push against old ideas.

People are more apt to remember how you made them feel than what you said.

God has many things to say to us. He has many thoughts to put into our minds. We are apt to be so busy doing His work that we do not stop to listen to His Word.

To engage the written word means to follow a line of thought, which requires considerable powers of classifying, inference-making and reasoning. It means to uncover lies, confusions, and overgeneralizations, to detect abuses of logic and common sense. It also means to weigh ideas, to compare and contrast assertions, to connect one generalization to another. To accomplish this, one must achieve a certain distance from the words themselves, which is, in fact, encouraged by the isolated and impersonal text. That is why a good reader does not cheer an apt sentence or pause to applaud even an inspired paragraph. Analytic thought is too busy for that, and too detached.

Glorious,' said Steerpike, 'is a dictionary word. We are all imprisoned by the dictionary. We choose out of that vast, paper-walled prison our convicts, the little black printed words, when in truth we need fresh sounds to utter, new enfranchised noises which would produce a new effect. In dead and shackled language, my dears, you *are* glorious, but oh, to give vent to a brand new sounds that might convince you of what I really think of you, as you sit there in your purple splendour, side by side! But no, it is impossible. Life is too fleet for onomatopoeia. Dead words defy me. I can make no sound, dear ladies, that is apt.' 'You could try,' said Clarice. 'We aren't busy.' She smoothed the shining fabric of her dress with her long, lifeless fingers. 'Impossible,' replied the youth, rubbing his chin. 'Quite impossible. Only believe in my admiration for your beauty that will one day be recognized by the whole castle. Meanwhile, preserve all dignity and silent power in your twin bosoms.

That is exactly what nobody seems to grasp about this karma business. It’s not a simple matter of cause and effect, reward and punishment. It’s a question of what’s available. You see, as long as life for the majority of souls on this planet is just a long round of starvation, misery, torture, and early death—and believe me, outside this fortunate watershed that is an apt description of the state of affairs—as long as only a few live in comfort while the masses scrape along in want, then all us returning souls have to take our fair share of shifts among the hungry. You think this life you’ve lived was tough? Let me tell you, it was just R and R between the ones where you never get a solid meal two days running or you die before your first birthday from drinking bad water.

Unless subjected to constant discipline the mental processes of the common sign types are apt to be scattered or non-eventuating. There is a distinct tendency to carry along unfinished business and to procrastinate in decision. If left to its own disorder, the mind may deteriorate into a tumbling ground for whimsies.

He was a longtime street thug who had just enough ruthlessness to rise to legitimate businesses and not quite enough intelligence to leave his dark life behind him. Aptly suited as a banker.

At high school I was never comfortable for a minute. I did not know about Lonnie. Before an exam, she got icy hands and palpitations, but I was close to despair at all times. When I was asked a question in class, any simple little question at all, my voice was apt to come out squeaky, or else hoarse and trembling. When I had to go to the blackboard I was sure—even at a time of the month when this could not be true—that I had blood on my skirt. My hands became slippery with sweat when they were required to work the blackboard compass. I could not hit the ball in volleyball; being called upon to perform an action in front of others made all my reflexes come undone. I hated Business Practice because you had to rule pages for an account book, using a straight pen, and when the teacher looked over my shoulder all the delicate lines wobbled and ran together. I hated Science; we perched on stools under harsh lights behind tables of unfamiliar, fragile equipment, and were taught by the principal of the school, a man with a cold, self-relishing voice—he read the Scriptures every morning—and a great talent for inflicting humiliation. I hated English because the boys played bingo at the back of the room while the teacher, a stout, gentle girl, slightly cross-eyed, read Wordsworth at the front. She threatened them, she begged them, her face red and her voice as unreliable as mine. They offered burlesqued apologies and when she started to read again they took up rapt postures, made swooning faces, crossed their eyes, flung their hands over their hearts. Sometimes she would burst into tears, there was no help for it, she had to run out into the hall. Then the boys made loud mooing noises; our hungry laughter—oh, mine too—pursued her. There was a carnival atmosphere of brutality in the room at such times, scaring weak and suspect people like me.

I carried with me into the West End Bar, the White Horse Tavern, a long list of things I would never do: I would never have my hair set in a beauty parlor. I would never move to a suburb and bake cakes or make casseroles. I would never go to a country club dance, although I did like the paper lanterns casting rainbow colors on the terrace. I would never invest in the stock market. I would never play canasta. I would never wear pearls. I would love like a nursling but I would never go near a man who had a portfolio or a set of golf clubs or a business or even a business suit. I would only love a wild thing. I didn't care if wild things tended to break hearts. I didn't care if they substituted scotch for breakfast cereal. I understood that wild things wrote suicide notes to the gods and were apt to show up three hours later than promised. I understood that art was long and life was short.

It was a very touch- and- go business, in 1955, to get a wholly plausible reading from Mrs. Glass’s face, and especially from her enormous blue eyes. Where once, a few years earlier, her eyes alone could break the news (either to people or to bathmats) that two of her sons were dead, one by suicide (her favorite, her most intricately calibrated, her kindest son) and one killed in World Ward II (her only truly lighthearted son)- where once Bessie Glass’s eyes alone could report these facts, with an eloquence and a seeming passion for detail that neither her husband nor any of her adult surviving children could bear to look at, let alone take in, now, in 1955, she was apt to use this same terrible Celtic equipment to break the news, usually at the front door, that the new delivery boy hadn’t brought the leg of lamb in time for dinner or that some remote Hollywood starlet’s marriage was on the rocks.

You saw how Ebenezer's unhappy childhood [of A Christmas Carol] made him who he was. Imagine how he might feel if his business burned to the ground." It was an apt comparison between Ebenezer Scrooge and Mrs. Nesbitt to be sure. One Grace had never thought to put together before that moment. But it was true how anger could be used to mask hurt, especially when hurt was such a very vulnerable emotion. Even Mr. Evans had used his gruffness to mask his memories of his daughter when Grace had first started to work at the bookshop. Who knew what Mrs. Nesbitt had experienced in her life to make her so hard and bitter?

How the intelligent young do fight shy of the mention of God! It makes them feel both bored and superior.” I tried to explain: “Well, once you stop believing in an old gentleman with a beard … It’s only the word God, you know — it makes such a conventional noise.” “It’s merely shorthand for where we come from, where we’re going, and what it’s all about.” “And do religious people find out what it’s all about? Do they really get the answer to the riddle?” “They get just a whiff of an answer sometimes.” He smiled at me and I smiled back and we both drank our madeira. Then he went on: “I suppose church services make a conventional noise to you, too — and I rather understand it. Oh, they’re all right for the old hands and they make for sociability, but I sometimes think their main use is to help weather churches — like smoking pipes to colour them, you know. If any — well, unreligious person, needed consolation from religion, I’d advise him or her to sit in an empty church. Sit, not kneel. And listen, not pray. Prayer’s a very tricky business.” “Goodness, is it?” “Well, for inexperienced pray-ers it sometimes is. You see, they’re apt to think of God as a slot-machine. If nothing comes out they say ‘I knew dashed well it was empty’ — when the whole secret of prayer is knowing the machine’s full.” “But how can one know?” “By filling it oneself.” “With faith?” “With faith. I expect you find that another boring word. And I warn you this slot-machine metaphor is going to break down at any moment. But if ever you’re feeling very unhappy — which you obviously aren’t at present, after all the good fortune that’s come to your family recently — well, try sitting in an empty church.” “And listening for a whiff?” We both laughed and then he said that it was just as reasonable to talk of smelling or tasting God as of seeing or hearing Him. “If one ever has any luck, one will know with all one’s senses — and none of them. Probably as good a way as any of describing it is that we shall ‘come over all queer.’” “But haven’t you already?” He sighed and said the whiffs were few and far between. “But the memory of them everlasting,” he added softly.

Brother Males and Shemales: Are you coming to the Health Bee?  It will be the livest Hop-to-it that this busy lil ole planet has ever see.  And it's going to be Practical.  We'll kiss out on all these glittering generalities and get messages from men as kin talk, so we can lug a think or two (2)home wid us. Luther Botts, the famous community-sing leader, will be there to put Wim an Wigor neverything into the program.  John F. Zeisser, M.A., M.D., nail the rest of the alphabet (part your hair Jack and look cute, the ladies will love you) will unlimber a coupla key-notes.  (On your tootsies, fellers, thar she blows!)  From time to time, if the brakes hold, we will, or shall in the infinitive, hie oursellufs from wherein we are apt to thither, and grab a lunch with Wild Wittles. Do it sound like a good show?  It do!  Barber, you're next.  Let's have those cards saying you're coming. This

...the Conservative party found him an embarrassment because he was apt to criticize the party leader in public, the Liberals naturally wanted to defeat him, and the newspapers were out to get him. It was a dreadful campaign on his part, for he lost his head, bullied his electors when he should have wooed them, and got into a wrangle with a large newspaper, which he threatened to sue for libel. He was defeated on election day so decisively that it was obviously a personal rather than a political rejection.

Man is a sociable being, and it is, for aught I know, one of the worst punishments to be excluded from society. I have read abundance of fine things on the subject of solitude, and I know it is a common boast in the mouths of those that affect to be thought wise that they are never less alone than when alone. I acknowledge solitude an agreeable refreshment to a busy mind; but were these thinking people obliged to be always alone, I am apt to think they would quickly find their very being insupportable to them.

But it would seem that, whether answers be otherwise discoverable or not, the answers suggested by philosophy are none of them demonstrably true. Yet, however slight may be the hope of discovering an answer, it is part of the business of philosophy to continue the consideration of such questions, to make us aware of their importance, to examine all the approaches to them, and to keep alive that speculative interest in the universe which is apt to be killed by confining ourselves to definitely ascertainable knowledge.

you are required to assume an attitude of detachment and objectivity. This includes your bringing to the task what Bertrand Russell called an “immunity to eloquence,” meaning that you are able to distinguish between the sensuous pleasure, or charm, or ingratiating tone (if such there be) of the words, and the logic of their argument. But at the same time, you must be able to tell from the tone of the language what is the author’s attitude toward the subject and toward the reader. You must, in other words, know the difference between a joke and an argument. And in judging the quality of an argument, you must be able to do several things at once, including delaying a verdict until the entire argument is finished, holding in mind questions until you have determined where, when or if the text answers them, and bringing to bear on the text all of your relevant experience as a counterargument to what is being proposed. You must also be able to withhold those parts of your knowledge and experience which, in fact, do not have a bearing on the argument. And in preparing yourself to do all of this, you must have divested yourself of the belief that words are magical and, above all, have learned to negotiate the world of abstractions, for there are very few phrases and sentences in this book that require you to call forth concrete images. In a print-culture, we are apt to say of people who are not intelligent that we must “draw them pictures” so that they may understand. Intelligence implies that one can dwell comfortably without pictures, in a field of concepts and generalizations.

This is, however, only a part of the truth concerning the uncertainty of philosophy. There are many questions—and among them those that are of the profoundest interest to our spiritual life—which, so far as we can see, must remain insoluble to the human intellect unless its powers become of quite a different order from what they are now. Has the universe any unity of plan or purpose, or is it a fortuitous concourse of atoms? Is consciousness a permanent part of the universe, giving hope of indefinite growth in wisdom, or is it a transitory accident on a small planet on which life must ultimately become impossible? Are good and evil of importance to the universe or only to man? Such questions are asked by philosophy, and variously answered by various philosophers. But it would seem that, whether answers be otherwise discoverable or not, the answers suggested by philosophy are none of them demonstrably true. Yet, however slight may be the hope of discovering an answer, it is part of the business of philosophy to continue the consideration of such questions, to make us aware of their importance, to examine all the approaches to them, and to keep alive that speculative interest in the universe which is apt to be killed by confining ourselves to definitely ascertainable knowledge.

Andreasen wanted to know why these people had deviated from their usual patterns. What he discovered has become a pillar of modern marketing theory: People’s buying habits are more likely to change when they go through a major life event. When someone gets married, for example, they’re more likely to start buying a new type of coffee. When they move into a new house, they’re more apt to purchase a different kind of cereal. When they get divorced, there’s a higher chance they’ll start buying different brands of beer.7.7 Consumers going through major life events often don’t notice, or care, that their shopping patterns have shifted. However, retailers notice, and they care quite a bit.

The love of freedom is naturally so strong in man, that when once he has grown accustomed to freedom, he will sacrifice everything for its sake. For this very reason discipline must be brought into play very early; for when this has not been done, it is difficult to alter character later in life. Undisciplined men are apt to follow every caprice. [...] Men should therefore accustom themselves early to yield to the commands of reason, for if a man be allowed to follow his own will in his youth, without opposition, a certain lawlessness will cling to him throughout his life. And it is no advantage to such a man that in his youth he has been spared through an over-abundance of motherly tenderness, for later on all the more will he have to face opposition from all sides, and constantly receive rebuffs, as soon as he enters into the business of the world.

Do not develop a habit of associating with people who are materially minded and involved in worldly affairs. Live alone, or else with brethren who are detached from material things and of one mind with yourself. For if one associates with materially minded people involved in worldly affairs, one will certainly be affected by their way of life and will be subject to social pressures, to vain talk and every other kind of evil: anger, sorrow, passion for material things, fear of scandals. Do not get caught up in concern for your parents or affection for your relatives; on the contrary, avoid meeting them frequently, in case they rob you of the stillness you have in your cell and involve you in their own affairs. 'Let the dead bury their dead,' says the Lord; 'but come, follow me' (cf. Matt. 8:22). If you find yourself growing strongly attached to your cell, leave it, do not cling to it, be ruthless. Do everything possible to attain stillness and freedom from distraction, and struggle to live according to God's will, battling against invisible enemies. If you cannot attain stillness where you now live, consider living in exile, and try and make up your mind to go. Be like an astute business man: make stillness your criterion for testing the value of everything, and choose always what contributes to it. Indeed, I urge you to welcome exile. It frees you from all the entanglements of your own locality, and allows you to enjoy the blessings of stillness undistracted. Do not stay in a town, but persevere in the wilderness. ‘Lo,' says the Psalm, 'then would I wander far off, and remain in the wilderness' (Ps. 55:7). If possible, do not visit a town at all. For you will find there nothing of benefit, nothing useful, nothing profitable for your way of life. To quote the Psalm again, 'I have seen violence and strife in the city' (Ps. 55:9). So seek out places that are free from distraction, and solitary. Do not be afraid of the noises you may hear. Even if you should see some demonic fantasy, do not be terrified or flee from the training ground so apt for your progress.

Mrs. Glass, who had resumed staring at the blue bathmat, gave an absent-minded nod at this ‘fair warning.’ And at that instant, more than just mentionably, had Zooey seen her face, and particularly her eyes, he might have had a strong impulse, passing or not, to recall, or reconstruct, or reinflect the greater part of his share of the conversation that had passed between them--to temper it, to soften it. On the other hand, he might not have. It was a very touch-and-go business, in 1955, to get a wholly plausible reading from Mrs. Glass's face, and especially from her enormous blue eyes. Where once, a few years earlier, her eyes alone could break the news (either to people or to bathmats) that two of her sons were dead, one by suicide (her favorite, her most intricately calibrated, her kindest son), and one killed in World War II (her only truly lighthearted son)--where once Bessie Glass's eyes alone could report these facts, with an eloquence and a seeming passion for detail that neither her husband nor any of her adult surviving children could bear to look at, let alone take in, now, in 1955, she was apt to use this same terrible Celtic equipment to break the news, usually at the front door, that the new delivery boy hadn't brought the leg of lamb in time for dinner or that some remote Hollywood starlet's marriage was on the rocks.

We got it on file,” Van Dyne said. Vince could not believe what he had heard. “I thought people in your line of work didn't keep records? Safer for you and essential for your clients.” Van Dyne shrugged. “Fuck the clients. Maybe one day the feds or the locals hit us, put us out of business. Maybe I find myself needing a steady flow of cash for lawyers' fees. What better than to have a list of a couple of thousand bozos living under phony names, bozos who'd be willing to be squeezed a little rather than have to start all over again with new lives.” “Blackmail,” Vince said. “An ugly word,” Van Dyne said. “But apt, I'm afraid. Anyway, all we care about is that we are safe, that there aren't any records here to incriminate us. We don't keep the data in this dump. Soon as we provide someone with a new ID, we transmit the record of it over a safe phone line from the computer here to a computer we keep elsewhere. The way that computer is programmed, the data can't be pulled out of it from here; it's a one-way road; so if we are busted, the police hackers can't reach our records from these machines. Hell, they won't even know the records exist.” This new high-tech criminal world made Vince woozy. Even the don, a man of infinite criminal cleverness, had thought these people kept no records and had not realized how computers had made it safe to do so

Maj. Gen. Smedley D. Butler, often regarded as the most famous decorated US army officer of the early twentieth century, wrote a book after World War I aptly called War Is a Racket. Upon retirement in the 1930s, he gave speeches around the country to spread his message—a message that sheds light upon the hidden internal dialogue underlying US military history. In 1935, Butler boldly stated: I spent 33 years and four months in active military service and during that period I spent most of my time as a high class muscle man for Big Business, for Wall Street and the bankers. In short, I was a racketeer, a gangster for capitalism. I helped make Mexico and especially Tampico safe for American oil interests in 1914. I helped make Haiti and Cuba a decent place for the National City Bank boys to collect revenues in. I helped in the raping of half a dozen Central American republics for the benefit of Wall Street. I helped purify Nicaragua for the International Banking House of Brown Brothers in 1902–1912. I brought light to the Dominican Republic for the American sugar interests in 1916. I helped make Honduras right for the American fruit companies in 1903. In China in 1927 I helped see to it that Standard Oil went on its way unmolested. Looking back on it, I might have given Al Capone a few hints. The best he could do was to operate his racket in three districts. I operated on three continents.

All of this is by way of coming around to the somewhat paradoxical observation that we speak with remarkable laxness and imprecision and yet manage to express ourselves with wondrous subtlety—and simply breathtaking speed. In normal conversation we speak at a rate of about 300 syllables a minute. To do this we force air up through the larynx—or supralaryngeal vocal tract, to be technical about it—and, by variously pursing our lips and flapping our tongue around in our mouth rather in the manner of a freshly landed fish, we shape each passing puff of air into a series of loosely differentiated plosives, fricatives, gutturals, and other minor atmospheric disturbances. These emerge as a more or less continuous blur of sound. People don’t talk like this, theytalklikethis. Syllables, words, sentences run together like a watercolor left in the rain. To understand what anyone is saying to us we must separate these noises into words and the words into sentences so that we might in our turn issue a stream of mixed sounds in response. If what we say is suitably apt and amusing, the listener will show his delight by emitting a series of uncontrolled high-pitched noises, accompanied by sharp intakes of breath of the sort normally associated with a seizure or heart failure. And by these means we converse. Talking, when you think about it, is a very strange business indeed. And yet we achieve the process effortlessly. We absorb

As we mature we progressively narrow the scope and variety of our lives. Of all the interests we might pursue, we settle on a few. Of all the people with whom we might associate, we select a small number. We become caught in a web of fixed relationships. We develop set ways of doing things. "As the years go by we view our familiar surroundings with less and less freshness of perception. We no longer look with a wakeful, perceiving eye at the faces of people we see every day, nor at any other features of our everyday world. "It is not unusual to find that the major changes in life-a marriage, a move to a new city, a change of jobs, or a national emergency-break the patterns of our lives and reveal to us quite suddenly how much we had been imprisoned by the comfortable web we had woven around ourselves. "One of the reasons why mature people are apt to learn less than young people is that they are willing to risk less. Learning is a risky business, and they do not like failure. In infancy, when the child is learning at a truly phenomenal rate-a rate he or she will never again achieve-he or she is also experiencing a shattering number of failures. Watch him or her. See the innumerable things he or she tries and fails. And see how little the failures discourage him or her. "With each year that passes he or she will be less blithe about failure. By adolescence the willingness of young people to risk failure has diminished greatly. And all too often parents push them further along that road by instilling fear, by punishing failure, or by making success seem too precious.

As those people are extreamly apt to get drunk, and, when so, are very quarrelsome and disorderly, we strictly forbad the selling any liquor to them; and when they complain'd of this restriction, we told them that if they would continue sober during the treaty, we would give them plenty of rum when business was over. They promis'd this, and they kept their promise, because they could get no liquor, and the treaty was conducted very orderly, and concluded to mutual satisfaction. They then claim'd and receiv'd the rum; this was in the afternoon; they were near one hundred men, women, and children, and were lodg'd in temporary cabins, built in the form of a square, just without the town. In the evening, hearing a great noise among them, the commissioners walk'd out to see what was the matter. We found they had made a great bonfire in the middle of the square; they were all drunk, men and women, quarreling and fighting. Their dark-colour'd bodies, half naked, seen only by the gloomy light of the bonfire, running after and beating one another with firebrands, accompanied by their horrid yellings, form'd a scene the most resembling our ideas of hell that could well be imagin'd; there was no appeasing the tumult, and we retired to our lodging. At midnight a number of them came thundering at our door, demanding more rum, of which we took no notice. The next day, sensible they had misbehav'd in giving us that disturbance, they sent three of their old counselors to make their apology. The orator acknowledg'd the fault, but laid it upon the rum; and then endeavored to excuse the rum by saying, "The Great Spirit, who made all things, made every thing for some use, and whatever use he design'd any thing for, that use it should always be put to. Now, when he made rum, he said 'Let this be for the Indians to get drunk with,' and it must be so." And, indeed, if it be the design of Providence to extirpate these savages in order to make room for cultivators of the earth, it seems not improbable that rum may be the appointed means. It has already annihilated all the tribes who formerly inhabited the sea-coast.

To those who have looked at Rome with the quickening power of a knowledge which breathes a growing soul into all historic shapes, and traces out the suppressed transitions which unite all contrasts, Rome may still be the spiritual centre and interpreter of the world. But let them conceive one more historical contrast: the gigantic broken revelations of that Imperial and Papal city thrust abruptly on the notions of a girl who had been brought up in English and Swiss Puritanism, fed on meagre Protestant histories and on art chiefly of the hand-screen sort; a girl whose ardent nature turned all her small allowance of knowledge into principles, fusing her actions into their mould, and whose quick emotions gave the most abstract things the quality of a pleasure or a pain; a girl who had lately become a wife, and from the enthusiastic acceptance of untried duty found herself plunged in tumultuous preoccupation with her personal lot. The weight of unintelligible Rome might lie easily on bright nymphs to whom it formed a background for the brilliant picnic of Anglo-foreign society; but Dorothea had no such defence against deep impressions. Ruins and basilicas, palaces and colossi, set in the midst of a sordid present, where all that was living and warm-blooded seemed sunk in the deep degeneracy of a superstition divorced from reverence; the dimmer but yet eager Titanic life gazing and struggling on walls and ceilings; the long vistas of white forms whose marble eyes seemed to hold the monotonous light of an alien world: all this vast wreck of ambitious ideals, sensuous and spiritual, mixed confusedly with the signs of breathing forgetfulness and degradation, at first jarred her as with an electric shock, and then urged themselves on her with that ache belonging to a glut of confused ideas which check the flow of emotion. Forms both pale and glowing took possession of her young sense, and fixed themselves in her memory even when she was not thinking of them, preparing strange associations which remained through her after-years. Our moods are apt to bring with them images which succeed each other like the magic-lantern pictures of a doze; and in certain states of dull forlornness Dorothea all her life continued to see the vastness of St. Peter's, the huge bronze canopy, the excited intention in the attitudes and garments of the prophets and evangelists in the mosaics above, and the red drapery which was being hung for Christmas spreading itself everywhere like a disease of the retina. Not that this inward amazement of Dorothea's was anything very exceptional: many souls in their young nudity are tumbled out among incongruities and left to "find their feet" among them, while their elders go about their business. Nor can I suppose that when Mrs. Casaubon is discovered in a fit of weeping six weeks after her wedding, the situation will be regarded as tragic. Some discouragement, some faintness of heart at the new real future which replaces the imaginary, is not unusual, and we do not expect people to be deeply moved by what is not unusual. That element of tragedy which lies in the very fact of frequency, has not yet wrought itself into the coarse emotion of mankind; and perhaps our frames could hardly bear much of it. If we had a keen vision and feeling of all ordinary human life, it would be like hearing the grass grow and the squirrel's heart beat, and we should die of that roar which lies on the other side of silence. As it is, the quickest of us walk about well wadded with stupidity.

The role of the baby in all aspects of breastfeeding has been underestimated, and one scientist described this part aptly as “the baby in the driving seat”.18

Harvard Business School professor and author Clay Christensen believes that you need to focus on the concept of the “job-to-be-done”; that is, when a customer buys a product, she is “hiring” it to do a particular job. Then there’s Brian Chesky of Airbnb, who said simply, “Build a product people love. Hire amazing people. What else is there to do? Everything else is fake work.” As Andrea Ovans aptly put it in her January 2015 Harvard Business Review article, “What Is a Business Model?”, it’s enough to make your head swim! For the purposes of this book, we’ll focus on the basic definition: a company’s business model describes how it generates financial returns by producing, selling, and supporting its products. What sets companies like Amazon, Google, and Facebook apart, even from other successful high-tech companies, is that they have consistently been able to design and execute business models with characteristics that allow them to quickly achieve massive scale and sustainable competitive advantage. Of course, there isn’t a single perfect business model that works for every company, and trying to find one is a waste of time. But most great business models have certain characteristics in common. If you want to find your best business model, you should try to design one that maximizes four key growth factors and minimizes two key growth limiters.

little business, aptly named Comewhile B&B, short for ‘Come

democracies are apt to think with their hearts rather than with their heads, and a general’s business is, or should be, to use his head for planning.

Either paganish unbelief of the truth of that eternal blessedness, and of the truth of the Scripture which doth promise it to us; or, at least, a doubting of our own interest; or most usually most sensible of the latter, and therefore complain most against it, yet I am apt to suspect the former to be the main, radical master-sin, and of greatest force in this business. Oh! If we did but verily believe that the promise of the glory is the word of God, and that God doth truly mean as he speaks, and is fully resolved to make it good; if we did verily believe that there is, indeed, such blessedness prepared for believers as the scripture mentioneth ; sure we should be as impatient of living as we are now fearful of dying, and should think every day a year till our last day should come. We should as hardly refrain from laying violent hands on ourselves, or from the neglecting of the means of our health and life, as we do now from over-much carefulness and seeking of life by unlawful means. . . . Is it possible that we can truly believe that death will remove us fro misery to such glory, and yet be loth to die(465-6)? It appears we are little weary of sinning, when we are so unwilling to be freed by dying(467).

They caravanned over to 51st Avenue in northwestern Nashville, a small section of town aptly named the Nations. It was across Interstate 40 from Sylvan Park, the mirror image of the state street routes Taylor and Sam used to trace with their parents on pilgrimages to Bobby’s Dairy Dip. The Nations was an upstanding industrial area which quickly gave way to squalor. It was another one of those bizarre Nashville disunions, a forgotten zone in the midst of splendor and plenty. A five-block area dedicated to crime. The police presence was heavy, trying to quell the rampant drug and sex trade. They were losing the battle. Here in this little molecular oasis of misery, the residents operated in the land time forgot. Pay phones outnumbered cell phones and were still prevalent on every street corner, graffiti-painted and piss-filled. Teenagers wandered in baggy pants and cornrows, holding forty-ounce beer cans wrapped in brown paper bags. Crime, negligence, fear, all the horrors of life seeped in under the cracks of their doors in the middle of the night, carrying away their faith in humanity. These people didn’t just distrust the police, they didn’t acknowledge their existence. Justice was meted out behind gas stations and in dirty alleyways, business conducted under broken street lamps and in fetid, unair-conditioned living rooms.

BEING in love is a complicated matter; although anyone who is prepared to pretend that love is a simple, straightforward business is always in a strong position for making conquests. In general, things are apt to turn out unsatisfactorily for at least one of the parties concerned; and in due course only its most determined devotees remain unwilling to admit that an intimate and affectionate relationship is not necessarily a simple one:

BEING in love is a complicated matter; although anyone who is prepared to pretend that love is a simple, straightforward business is always in a strong position for making conquests. In general, things are apt to turn out unsatisfactorily for at least one of the parties concerned; and in due course only its most determined devotees remain unwilling to admit that an intimate and affectionate relationship is not necessarily a simple one: while such persistent enthusiasts have usually brought their own meaning of the word to something far different from what it conveys to most people in early life. At that period love’s manifestations are less easily explicable than they become later: often they do not bear that complexion of being a kind of game, or contest, which, at a later stage, they may assume.

Hence, though he were a zealous enemy to all vice, yet his practice was according to his judgment thus expressed: “In the infancy of plantations, justice should be administered with more lenity than in a settled state; because people are more apt then to transgress; partly out of ignorance of new laws and orders, partly out of oppression of business, and other straits. [Lento Gradu][103] was the old rule; and if the strings of a new instrument be wound up unto their heighth, they will quickly crack.

The most important behavior on your part involves dedicating a disproportionate share of your own time, attention, and discretionary resources to creating new business models. Existing businesses, and the leaders in charge of them, face little difficulty in articulating their needs, building a case for their support, and attracting people. Entrepreneurial initiatives, on the other hand, are usually seen as marginal or unimportant in their early stages. Unless you personally allocate to them disproportionate attention, disproportionate resources, and disproportionate talent, they will get squeezed by the existing business to the extent that they never have a chance to take off. Your challenge is to provide counterpressure to the inertial forces that lead your people to constantly attend to the demands of today’s business. [...] By disproportionate resources, we mean budget, access to operating capacity or operating assets, and, most vitally, the very best people. Ironically, these are the very resources that are highly desired by managers of the existing business, who are apt to hotly contest any other claim on them. Like the payment of disproportionate attention, the disproportionate allocation of resources to new business models has its costs. Every dollar and every hour of operations capacity allocated disproportionately to entrepreneurial initiatives is money and time denied the existing business. Disproportionate allocation must be a deliberate process, with commitment of resources being visibly recognized as a matter of strategic choice, not a struggle between long- and short-term goals. [...] Finally, you must be prepared for your organization’s top talent to work on entrepreneurial initiatives. This can create a painful dilemma. When top talent works on an entrepreneurial initiative, the current business is weakened accordingly. However, if only mediocre talent is assigned to the difficult task of new business development, the ventures are doomed. Furthermore, allowing ventures to be run by mediocre people sends an even stronger signal to the rest of the business about your real priorities. The smart people in the firm will recognize that business development is not truly a priority for you, and they will organize their own priorities accordingly. The message: If you don’t walk the talk, only the dumb people will listen.

Jeff often used an analogy in those days when describing our efforts to innovate and build new businesses. “We need to plant many seeds,” he would say, “because we don’t know which one of those seeds will grow into a mighty oak.” It was an apt analogy. The oak is one of the sturdiest and longest-living trees in the forest. Each tree produces thousands of acorns for every one tree that eventually rises to the sky.

The hope of many traditional investors is that markets will eventually reach a tipping point where they are so inefficient that it opens up a bonanza of lucrative opportunities for them to take advantage of. But so far there are no signs of that point approaching. Some analysts are skeptical that there will ever be a promised land of abundant alpha. Michael Mauboussin, one of Wall Street’s most pedigreed analysts and an adjunct professor at Columbia Business School, has an apt metaphor to show how the hope among many active managers that index funds will eventually become so big that markets become easier to beat is likely in vain: Imagine that investing is akin to a poker game between a bunch of friends of varying skill. In all likelihood, the dimmer players will be the first to be forced out of the game and head home to nurse their losses. But that doesn’t mean that the game then becomes easier for the remaining cardsharps. In fact, it becomes harder, as the players still in the game are the best ones.24

Dr Jonathan Shay, who studies trust and cohesion for a living, once noted that: The machine metaphor of a military unit was never apt, especially in a fight—where it counts. When you replace the carburetor of a car, it works from the get-go, if it’s the right part. It doesn’t have to practice stopping and starting with the brake linings, or learn the job of the brake linings so that the brakes and the carburetor say they can read each other’s minds. This is the way members of a tight military unit speak of each other.114

a deep love and passion for your business is having a plan. A plan is critical. Without this roadmap, you are apt to get lost.

Practice the golden rule in business: Do unto others the way you would have them do unto you. Fairness will then be in your business. -- Practice the platinum rule in interpersonal relationships. It is "Do unto others, the way they want to be done unto." They will be more apt to stay comfortable when interacting with us when we are able to do things their preferred way.

That was where I caught the connection between a college education and business. I’ve always made it a rule to buy brains, and I’ve learned now that the better trained they are the faster they find reasons for getting their salaries raised. The fellow who hasn’t had the training may be just as smart, but he’s apt to paw the air when he’s reaching for ideas.

Digital Trendz is a digital agency in Melbourne which is also a consulting house. It provides an idea boutique that blends capabilities across industries. We give you full spectrum of IT and digital services and solutions. We enable you to select the scope of services that are apt for you and your business.

The real troubles in your life are apt to be things that never crossed your worried mind,

IVF training courses IIRRH: With more and more couples looking out for infertility treatment, the need for skilled fertility specialists has taken a huge leap in the recent years. Our IVF training courses at IIRRH are carefully structured to cater the needs of a beginner as well as a busy practitioner in the field of embryology, gynaecology and infertility management. IIRRH offers courses that provide an avenue for both scientists and clinicians to enter the field of reproductive medicine; and for those already familiar with this area, an opportunity to gain greater skillset relevant to the manipulation of fertility and the treatment of reproductive abnormalities. Designed to broaden knowledge of the underlying scientific principles and to enhance appreciation of the clinical management of infertility, the institute aims to encourage independent thought and a research orientated approach to the practice of assisted conception. Designed to broaden knowledge in the field of reproductive medicine and ART, our specialized courses include IVF training programs that cater the needs of a beginner as well as a busy practitioner in the field of embryology, gynaecology and infertility management. Our special Advanced ART course for Clinicians is apt to provide an introductory-level understanding of the clinical IVF (in-vitro fertilisation) laboratory and setting up and IVF lab. As well as the basics of the IVF lab, it also covers: • The individual protocols and procedures within the lab • The requirements that must be considered when working within it • Information ranging from embryo selection to new technologies in IVF It will allow better practice and understanding in dealing with patients and IVF cases. With the increasing demand for answers about our fertility, this course will help you understand: • The role of the clinical embryologist • Procedures conducted within the IVF laboratory For more information visit our website iirrh.org

The flower that dwelleth by the brooklet's brink Is beautiful; but 't is its fragrant breath That winneth us to love. And like the spreading waves of fragrance That circle round the flow'ret, so the heart That hath it's life in holiness sends forth An influence of sweetness to the world." Let us remember that we are all casting the shadow of our real inner and outer life upon immortal souls about us. And according to our character and life as holy or worldly,we are unconsciously influencing those around us for good or evil, touching them to issues of life or death. ****** We are apt to overlook this unconscious influence of our life, because it is so quiet and intangible. We seldom think of the power there is in the light of every day, because it is so gentle and common. An earthquake that comes thundering through the solid foundations of the earth and rocks a whole continent,startles the people with a sense of some mighty forces at work. And yet the light of every morning that comes so gently as not to wake an infant in its cradle, is mightier in it's influence than an earthquake. The greatest powers are ever those which lie back of the noises and commotions of nature. We hear the rustling leaves of the forest swept by autumnal winds, but the sublime constellations make no noise. We hear the sparkling of bonfires in the street, but who ever heard the sun shine? So in the moral world, the quiet influence of a good man, as it follows him day by day as his shadow, and falls silently on the children at home, or upon friends on the streets, in the places of business, or in the social circle,is often more potential for good than his voluntary and positive efforts of usefulness - just as the great silent powers of nature are mightier than the noises of the street. Friends of our passing life and ways, Now present to our view; These garnered thoughts, of leisure days, We dedicate to you. **** We ask not for posthumous fame From loving friends apart, But kindly thoughts about our name, - The mem'ry of the heart. - Afternoon by Theophilus Stork D. D. 1874

Zero-sum thinking is a name for envy. Ovid, in his Metamorphoses, gives an apt description of the “House of Envy” (as a poet in that most zero-sum of political systems, the Roman empire, might): “Envy within, busy at the meal of snake’s flesh... her tongue dripped venom. Only the sight of suffering could bring a smile to her lips. She never knew the comfort of sleep, but... looked with dismay on men’s good fortune... She could hardly refrain from weeping when she saw no cause for tears.” I didn’t know Hillary Clinton’s involvement in politics dated back to the reign of Augustus. Then

British Special Air Service’s motto of Who Dares Wins was a much more apt way of describing how she conducted business than the carpenter’s adage of measure twice and cut once.

The second caste: to this belong the guardians of the law, the keepers of order and security, the more noble warriors, above all, the king as the highest form of warrior, judge and preserver of the law. The second in rank constitute the executive arm of the intellectuals, the next to them in rank, taking from them all that is rough in the business of ruling — their followers, their right hand, their most apt disciples.

Spiritual pride is very apt to suspect others; whereas an humble saint is most jealous of himself; he is so suspicious of nothing in the world as he is of his own heart. The spiritually proud person is apt to find fault with other saints, that they are low in grace; and to be much in observing how cold and dead they are; and being quick to discern and take notice of their deficiencies. But the eminently humble Christian has so much to do at home, and sees so much evil in his own heart, and is so concerned about it, that he is not apt to be very busy with other hearts; he complains most of himself, and complains of his own coldness and lowness in grace.

you must begin “with the end in mind,” as the author Stephen Covey so aptly put it in The Seven Habits of Highly Effective People.1 In this case, the desired goal is to secure some early wins that will help you build the momentum for change in the business. You’ll need to identify three or four areas in which you have a good chance of realizing rapid improvements—think of them as your “centers of gravity.” The best candidates are business problems that you can get to relatively quickly, that won’t require too much money or other resources to fix, and whose solution will yield very visible operational or financial gains.

But it would seem that, whether answers be otherwise discoverable or not, the answers suggested by philosophy are none of them demonstrably true. Yet, however slight may be the hope of discovering an answer, it is part of the business of philosophy to continue the consideration of such questions, to make us aware of their importance, to examine all the approaches to them, and to keep alive that speculative interest in the universe which is apt to be killed by confining ourselves to definitely ascertainable knowledge.

When I thought about our thicket of challenges both known and unknown, the word that came to mind was familiar and apt: “Onward.” More than just a rallying cry or an attitude, “onward” seemed to connote the dual nature of how Starbucks had to do battle and do business in these increasingly complex, uncertain times. “Onward” implied optimism with eyes wide open, a never-ending journey that honored the past while reinventing the future. “Onward” meant fighting with not just heart and hope, but also intelligence and operational rigor, constantly striving to balance benevolence with accountability. “Onward” was about forging ahead with steadfast belief in ourselves while putting customers’ needs first and respecting the power of competition. Yes, everyone at Starbucks could indulge his or her passion—be it for coffee, the environment, marketing, or design—but only if we did not lose sight of the need for profits. “Onward” was about getting dirty but coming out clean; balancing our responsibility to shareholders with social conscience; juggling research and finances with instinct and humanity. And “onward” described the fragile act of balancing by which Starbucks would survive our crucible and thrive beyond it. With heads held high but feet firmly planted in reality. This was how we would win. I knew this to be true.

Tess was at the top of the tallest plum tree in the orchard, picking furiously. She had a canvas bucket slung across her chest and she was competing with several wasps who thought their right to the fruit was every bit as good as hers. The plums in the orchard, it seemed to the girls, had been hard one day and ripe the next, though of course Tess knew that this was not so. It was just because there had been a late raspberry crop which had kept the girls too busy to think about plums, and when Mr Turnbull had announced that the fruit was ripe and needed picking, it had seemed only yesterday that they had been spraying the trees and cursing windy days because then the spray in the guns was apt to blow back into their faces, coating them with an unpleasant sticky substance and leaving the aphids as healthy as before.

From his office on the 48th floor, Dimon makes the rounds every day to committee members who are in New York, stopping by for conversations lasting three or four minutes. Those outside New York are apt to get a short phone call. Although Dimon uses electronic communication, his preferred mode is personal and when possible face-to-face. He doesn’t waste time, but sees these micro-meetings as the most efficient way to following up on issues across the bank’s six business units.

He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers.” Now, why you would whisper into a well is beyond us, but that saying still holds true—a great product without marketing can’t hold a candle to a great one with it.

Throughout his life, William James wrote about habits and their central role in creating happiness and success. He eventually devoted an entire chapter in his masterpiece The Principles of Psychology to the topic. Water, he said, is the most apt analogy for how a habit works. Water “hollows out for itself a channel, which grows broader and deeper; and, after having ceased to flow, it resumes, when it flows again, the path traced by itself before.” You now know how to redirect that path. You now have the power to swim.

first pass” tests because they give you a quick indication whether your Bullseye Keyword is potentially viable) via the aptly titled Google and Amazon tests.

I felt like I had no more stories, no more speeches, and no more “rah-rah” in me. I decided to level with the team and see what happened. I called an all engineering meeting and gave the following speech: “I have some bad news. We are getting our asses kicked by BladeLogic and it’s a product problem. If this continues, I am going to have to sell the company for cheap. There is no way for us to survive if we don’t have the winning product. So, I am going to need every one of you to do something. I need you to go home tonight and have a serious conversation with your wife, husband, significant other, or whoever cares most about you and tell them, ‘Ben needs me for the next six months.’ I need you to come in early and stay late. I will buy you dinner, and I will stay here with you. Make no mistake, we have one bullet left in the gun and we must hit the target.” At the time, I felt horrible asking the team to make yet another big sacrifice. Amazingly, I found out while writing this book that I probably should have felt good about it. Here’s what Ted Crossman, one of my best engineers, said about that time and the launch of the aptly named Darwin Project many years later: Of all the times I think of at Loudcloud and Opsware, the Darwin Project was the most fun and the most hard. I worked seven days a week 8 a.m.–10 p.m. for six months straight. It was full on. Once a week I had a date night with my wife where I gave her my undivided attention from 6 p.m. until midnight. And the next day, even if it was Saturday, I’d be back in the office at 8 a.m. and stay through dinner. I would come home between 10–11 p.m. Every night. And it wasn’t just me. It was everybody in the office. The technical things asked of us were great. We had to brainstorm how to do things and translate those things into an actual product. It was hard, but fun. I don’t remember losing anyone during that time. It was like, “Hey, we gotta get this done, or we will not be here, we’ll have to get another job.” It was a tight-knit group of people. A lot of the really junior people really stepped up. It was a great growing experience for them to be thrown into the middle of the ocean and told, “Okay, swim.” Six months later we suddenly started winning proofs of concepts we hadn’t before. Ben did a great job, he’d give us feedback, and pat people on the back when we were done.

The first thing to note is how apt an image ‘lifelessness’ is in terms of Dylan’s songs of the period. Lifelessness being a sin perfectly chimes with Dylan’s writing at the time. The hip, visionary Dylan was constantly contrasting the vibrant young with the stagnant and decaying old, and the vital against the lifeless. “He not being busy born, is busy dying.” sang Bob in ‘It’s Alright Ma, (I’m Only Bleeding’)’ in perhaps the most famous of these assertions. It is not, however, a fair depiction of Ophelia as she appears in the play. The Ophelia in Dylan’s song is portrayed as a wrongdoer rather than the victim she is in Hamlet.

Diplomacy, personal: "When persons of supreme or high authority deal directly with one another, there is a tendency for their government to take on a personal quality and to depend for their validity, to some extent, on the personal relationship that has been established. This is sometimes fine as long as it lasts; but the agreement is then largely vitiated if one or the other of them falls from office. Agreements concluded through the regular domestic channels, time-consuming and cumbersome as they may be, and thus regarded as agreements between governments rather than between individuals, tend to be more carefully worked out, less personally conditioned, and more enduring." — George F. Kennan, 1977 Diplomacy, practice of: "The practice of diplomacy is not in fact very different from the practice of sound business, in that it relies for its efficacy upon the establishment of confidence and credit. Experienced diplomats are traditionally suspicious of what is called 'brilliant diplomacy' or 'diplomatic triumphs,' since they are well aware that these feats of ingenuity are apt to leave resentment and suspicion behind." — Harold Nicolson, 1959

This man has suggested that we might have made some lasting peace with the Empire, after the last war – that we might have found enough common ground to prevent this new conflict coming to pass. I admit I was too busy preparing for this day to even consider it, but he’s right. A lasting and honest peace between our people could accomplish great things, and the world would be so much the richer. Leadswell has overlooked one thing, however. He believes that your people are men as deserving as any to enjoy life and happiness, but he forgets that your own leaders do not share that belief. If they did, none of this could come about. To your Empress and her court, you and all your soldiers are nothing more than a sword to strike out at the world with, and keep striking until either the world or the sword breaks. Until your Empire is ruled with some acceptance that human life has a value – irrespective of whether that life is Imperial or Collegiate or your poor bloody Auxillians – then all this man’s good intentions will go to naught, and we will continue to resist you. We cannot be slaves, and under Imperial rule, everyone is a slave, bar one.

In a print-culture, we are apt to say of people who are not intelligent that we must “draw them pictures” so that they may understand. Intelligence implies that one can dwell comfortably without pictures, in a field of concepts and generalizations. To be able to do all of these things, and more, constitutes a primary definition of intelligence in a culture whose notions of truth are organized around the printed word.