Apple Music Quotes

If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away. It is not important that he should mature as soon as an apple-tree or an oak. Shall he turn his spring into summer?

I did not design this game; I did not name the stakes. I just happen to like apples; and I am not afraid of snakes.

You fondle my trigger, then you blame my gun

With a chaste heart With pure eyes I celebrate your beauty Holding the leash of blood So that it might leap out and trace your outline Where you lie down in my Ode As in a land of forests or in surf In aromatic loam, or in sea music Beautiful nude Equally beautiful your feet Arched by primeval tap of wind or sound Your ears, small shells Of the splendid American sea Your breasts of level plentitude Fulfilled by living light Your flying eyelids of wheat Revealing or enclosing The two deep countries of your eyes The line your shoulders have divided into pale regions Loses itself and blends into the compact halves of an apple Continues separating your beauty down into two columns of Burnished gold Fine alabaster To sink into the two grapes of your feet Where your twin symmetrical tree burns again and rises Flowering fire Open chandelier A swelling fruit Over the pact of sea and earth From what materials Agate? Quartz? Wheat? Did your body come together? Swelling like baking bread to signal silvered hills The cleavage of one petal Sweet fruits of a deep velvet Until alone remained Astonished The fine and firm feminine form It is not only light that falls over the world spreading inside your body Yet suffocate itself So much is clarity Taking its leave of you As if you were on fire within The moon lives in the lining of your skin.

The way I feel about music is that there is no right and wrong; only true and false.

I am pleased enough with the surfaces - in fact they alone seem to me to be of much importance. Such things for example as the grasp of a child's hand in your own, the flavor of an apple, the embrace of a friend or lover, the silk of a girl's thigh, the sunlight on the rock and leaves, the feel of music, the bark of a tree, the abrasion of granite and sand, the plunge of clear water into a pool, the face of the wind - what else is there? What else do we need?

Down through the ages and in the whole world, Watt and Newton cannot have been the only ones to notice the steam from a boiling kettle or observe an apple fall. Having eyes, but not seeing beauty; having ears, but not hearing music; having minds, but not perceiving truth; having hearts that are never moved and therefore never set on fire. These are the things to fear, said the headmaster.

A picnic. Picture a forest, a country road, a meadow. Cars drive off the country road into the meadow, a group of young people get out carrying bottles, baskets of food, transistor radios, and cameras. They light fires, pitch tents, turn on the music. In the morning they leave. The animals, birds, and insects that watched in horror through the long night creep out from their hiding places. And what do they see? Old spark plugs and old filters strewn around... Rags, burnt-out bulbs, and a monkey wrench left behind... And of course, the usual mess—apple cores, candy wrappers, charred remains of the campfire, cans, bottles, somebody’s handkerchief, somebody’s penknife, torn newspapers, coins, faded flowers picked in another meadow.

In the world of Big Macks Starbucks coffee and oversized SUVS it was business as usual snort and go

I think the iPod is the true face of Republican politics, and I’m in favor of the music industry … standing up proud and saying it out loud: We in the Chiclet-manufacturing business are not about social justice, …we’re not about a coherent set of national ideals, we’re not about wisdom. We’re about choosing what WE want to listen to and ignoring everything else…. We’re about giving ourselves a mindless feel-good treat every five minutes. …We’re about persuading ten-year-old children to spend twenty-five dollars on a cool little silicone iPod case that costs a licensed Apple Computer subsidiary thirty-nine cents to manufacture.

The ripe, the golden month has come again, and in Virginia the chinkapins are falling. Frost sharps the middle music of the seasons, and all things living on the earth turn home again... the fields are cut, the granaries are full, the bins are loaded to the brim with fatness, and from the cider-press the rich brown oozings of the York Imperials run. The bee bores to the belly of the grape, the fly gets old and fat and blue, he buzzes loud, crawls slow, creeps heavily to death on sill and ceiling, the sun goes down in blood and pollen across the bronzed and mown fields of the old October.

And the memory of stardust and open fields, of bleachers and black-and-white cats and apples in the woods, of tally marks and music, of running and burning, and the desperate, hopeless desire to feel human.

It’s great that a song now costs exactly the same as a pack of gum and lasts exactly the same amount of time before it loses its flavour and you have to spend another buck.

Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions. If something engaged him- the user interface for the original Macintosh, the design of the iPod and iPhone, getting music companies into the iTunes Store-he was relentless. But if he did not want to deal with something - a legal annoyance, a business issue, his cancer diagnosis, a family tug- he would resolutely ignore it. That focus allowed him to say no. He got Apple back on track by cutting all except a few core products. He made devices simpler by eliminating buttons, software simpler by eliminating features, and interfaces simpler by eliminating options. He attributed his ability to focus and his love of simplicity to his Zen training. It honed his appreciation for intuition, showed him how to filter out anything that was distracting or unnecessary, and nurtured in him an aesthetic based on minimalism.

We consume indie music and films, and generate our own online content. We “think different” (even if we got the idea from Apple Computer’s famous ad campaign).

while in Manhattan the buses ran on time, the lights never went out, the death of a single white child in a traffic accident was a page one story, while phony versions of black and Latino life ruled the Broadway roost, making white writers rich—West Side Story, Porgy & Bess, Purlie Victorious—and on it went, the whole business of the white man’s reality lumping together like a giant, lopsided snowball, the Great American Myth, the Big Apple, the Big Kahuna, the City That Never Sleeps, while the blacks and Latinos who cleaned the apartments and dragged out the trash and made the music and filled the jails with sorrow slept the sleep of the invisible and functioned as local color.

The unified field theory that ties together Jobs personality and products begins with his most salient trait: his intensity. His silences could be as searing as his rants; he had taught himself to stare without blinking. Sometimes this intensity was charming, in a geeky way, such as when he was explaining the profundity of Bob Dylan's music or why whatever product he was unveiling at that moment was the most amazing thing that Apple had ever made. At other times it could be terrifying, such as when he was fulminating about Google or Microsoft ripping of Apple.

If other people thought art was important, then it would be required to graduate. But no, I don’t have to take art. I do have to take math, which is just a waste of time because the numbers get all switched up in my brain, plus, calculators exist for a reason. I do have to take history, which is basically memorizing tariff acts till your brain bleeds. I do have to take four years of gym class with a bunch of jerks who punch me if they don’t like what I say. But art? Optional. Even though art and music and literature and all that are what make us human. Algebra doesn’t make us human. Games don’t make us human.

Now when I was fifteen, oh I knew it was over The road to enchantment was not mine to take Cause lower calf, upper arm should be half what they are I was breaking the laws that the signmakers made. And all I could eat was the poisonous apple And that's not a story I was meant to survive I was all out of choices, but the woman of voices She turned round the corner with music around her, She gave me the language that keeps me alive

There are bonfires, music. We sacrifice sixteen prisoners in a bonfire, and we eat things made with apples, like pies—” “Wait,” I held up a hand. “Did you just slip in a bit about burning people to death?” “The prisoners, yes. In the bonfire. Then we have pies made from—” “I understand how pies work. That part doesn’t need that much explaining. I’m stuck on the burning people to death part.” “Oh?

Bezos ultimately concluded that if Amazon was to continue to thrive as a bookseller in a new digital age, it must own the e-book business in the same way that Apple controlled the music business. “It is far better to cannibalize yourself than have someone else do it,” said Diego Piacentini

He missed everything about her, from her hot temper to her sassy retorts to the way her breath always seemed to catch every time her came near her. He missed the music of her laugh, the gentle touch of her hand, the clean scent of apples that seemed to cling to her skin. He even missed the way she completely spoiled Cinder and had stolen the wolf's loyalty away from him.

Come up into the hills, O my young love. Return! O lost, and by the wind grieved, ghost, come back again, as first I knew you in the timeless valley, where we shall feel ourselves anew, bedded on magic in the month of June. There was a place where all the sun went glistening in your hair, and from the hill we could have put a finger on a star. Where is the day that melted into one rich noise? Where the music of your flesh, the rhyme of your teeth, the dainty languor of your legs, your small firm arms, your slender fingers, to be bitten like an apple, and the little cherry-teats of your white breasts? And where are all the tiny wires of finespun maidenhair? Quick are the mouths of earth, and quick the teeth that fed upon this loveliness. You who were made for music, will hear music no more: in your dark house the winds are silent. Ghost, ghost, come back from that marriage that we did not foresee, return not into life, but into magic, where we have never died, into the enchanted wood, where we still life, strewn on the grass. Come up into the hills, O my young love: return. O lost, and by the wind grieved ghost, come back again.

Edain came out of Midhir's hill, and lay Beside young Aengus in his tower of glass, Where time is drowned in odour-laden winds And Druid moons, and murmuring of boughs, And sleepy boughs, and boughs where apples made Of opal and ruhy and pale chrysolite Awake unsleeping fires; and wove seven strings, Sweet with all music, out of his long hair, Because her hands had been made wild by love. When Midhir's wife had changed her to a fly, He made a harp with Druid apple-wood That she among her winds might know he wept; And from that hour he has watched over none But faithful lovers.

When I went to Pixar, I became aware of a great divide. Tech companies don’t understand creativity. They don’t appreciate intuitive thinking, like the ability of an A&R guy at a music label to listen to a hundred artists and have a feel for which five might be successful. And they think that creative people just sit around on couches all day and are undisciplined, because they’ve not seen how driven and disciplined the creative folks at places like Pixar are. On the other hand, music companies are completely clueless about technology. They think they can just go out and hire a few tech folks. But that would be like Apple trying to hire people to produce music. We’d get second-rate A&R people, just like the music companies ended up with second-rate tech people. I’m one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline.

We like to believe that we live in a grand age of creative individualism. We look back at the midcentury era in which the Berkeley researchers conducted their creativity studies, and feel superior. Unlike the starched-shirted conformists of the 1950s, we hang posters of Einstein on our walls, his tongue stuck out iconoclastically. We consume indie music and films, and generate our own online content. We “think different” (even if we got the idea from Apple Computer’s famous ad campaign). But the way we organize many of our most important institutions—our schools and our workplaces—tells a very different story.

Such things for example as the grasp of a child’s hand in your own, the flavor of an apple, the embrace of friend or lover, the silk of a girl’s thigh, the sunlight on rock and leaves, the feel of music, the bark of a tree, the abrasion of granite and sand, the plunge of clear water into a pool, the face of the wind—what else is there? What else do we need?

Bezos dismissed those objections and insisted that to succeed in books as Apple had in music, Amazon needed to control the entire customer experience,

Fiona Apple's album made me more immediately depressed than any other music I remembered hearing.

Apple’s view was unique at a time when illegal downloading was rampant and most companies argued that nobody would be willing to pay for digital music online.

Taking pleasure in food has always been associated with sin. Food and sex have been closely aligned in the Judeo-Christian ethic going right back to the very beginning and the apple. If you don't like sex, if you don't like music or movies, chances are you're not eating well, either.

We shared a piece of Poncho's apple pie, and I told Poncho about PureTone. Like all serious musicians, he is depressed by the quality of sound the people's music id delivered in today. That is the impression I have gotten from every Musician I have met. Everyone. After he heard PureTone, Ben Bourdon, one of Ben Young's caregivers asked me if I was making war on Apple. I said, "No. I'm waging heavy peace.

I hang here like Hallaj, feeling those lips on me, the honor of being lifted up on a crucifixion apple tree. Now the kissing is over. Fold your love in. Hide it like pastry filling. Whisper within with a shy girl's tenderness

He was rowed down from the north in a leather skiff manned by a crew of trolls. His fur cape was caked with candle wax, his brow stained blue by wine - though the latter was seldom noticed due to the fox mask he wore at-all times. A quill in his teeth, a solitary teardrop a-squirm in his palm, he was the young poet prince of Montreal, handsome, immaculate, searching for sturdier doors to nail his poignant verses on. In Manhattan, grit drifted into his ink bottle. In Vienna, his spice box exploded. On the Greek island of Hydra, Orpheus came to him at dawn astride a transparent donkey and restrung his cheap guitar. From that moment on, he shamelessly and willingly exposed himself to the contagion of music. To the secretly religious curiosity of the traveler was added the openly foolhardy dignity of the troubadour. By the time he returned to America, songs were working in him like bees in an attic. Connoisseurs developed cravings for his nocturnal honey, despite the fact that hearts were occasionally stung. Now, thirty years later, as society staggers towards the millennium - nailing and screeching at the while, like an orangutan with a steak knife in its side - Leonard Cohen, his vision, his gift, his perseverance, are finally getting their due. It may be because he speaks to this wounded zeitgeist with particular eloquence and accuracy, it may be merely cultural time-lag, another example of the slow-to-catch-on many opening their ears belatedly to what the few have been hearing all along. In any case, the sparkle curtain has shredded, the boogie-woogie gate has rocked loose from its hinges, and here sits L. Cohen at an altar in the garden, solemnly enjoying new-found popularity and expanded respect. From the beginning, his musical peers have recognized Cohen´s ability to establish succinct analogies among life´s realities, his talent for creating intimate relationships between the interior world of longing and language and the exterior world of trains and violins. Even those performers who have neither "covered" his compositions nor been overtly influenced by them have professed to admire their artfulness: the darkly delicious melodies - aural bouquets of gardenia and thistle - that bring to mind an electrified, de-Germanized Kurt Weill; the playfully (and therefore dangerously) mournful lyrics that can peel the apple of love and the peach of lust with a knife that cuts all the way to the mystery, a layer Cole Porter just could`t expose. It is their desire to honor L. Cohen, songwriter, that has prompted a delegation of our brightest artists to climb, one by one, joss sticks smoldering, the steep and salty staircase in the Tower of Song.

Why should we be in such desperate haste to succeed and in such desperate enterprises? If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away. It is not important that he should mature as soon as an apple tree or an oak. Shall he turn his spring into summer? If the condition of things which we were made for is not yet, what were any reality which we can substitute? We will not be shipwrecked on a vain reality. Shall we with pains erect a heaven of blue glass over ourselves, though when it is done we shall be sure to gaze still at the true ethereal heaven far above, as if the former were not?

Don't you ever doubt it?" Davy asked. And in fact I have. And perhaps will again. But here is what happens. I look out the window at the red farm--for here we live, Sara and I, in a new house across the meadow, a house built by capable arms and open lungs and joyous sweat. Maybe I see our daughter, home from school, picking plums or apples for Roxanna; maybe one of our sons. reading on the grass or painting an upended canoe. Or maybe Sara comes into the room--my darling Sara--with Mr. Cassidy's beloved rolls on a steaming plate. Then I breathe deeply, and certainty enters into me like light, like a piece of science, and curious music seems to hum inside my fingers. Is there a single person on whom I can press belief? No sir. All I can do is say, Here's how it went. Here's what I saw. I've been there and am going back. Make of it what you will.

Instructions for Dad. I don't want to go into a fridge at an undertaker's. I want you to keep me at home until the funeral. Please can someone sit with me in case I got lonely? I promise not to scare you. I want to be buried in my butterfly dress, my lilac bra and knicker set and my black zip boots (all still in the suitcase that I packed for Sicily). I also want to wear the bracelet Adam gave me. Don't put make-up on me. It looks stupid on dead people. I do NOT want to be cremated. Cremations pollute the atmosphere with dioxins,k hydrochloric acid, hydrofluoric acid, sulphur dioxide and carbon dioxide. They also have those spooky curtains in crematoriums. I want a biodegradable willow coffin and a woodland burial. The people at the Natural Death Centre helped me pick a site not for from where we live, and they'll help you with all the arrangements. I want a native tree planted on or near my grave. I'd like an oak, but I don't mind a sweet chestnut or even a willow. I want a wooden plaque with my name on. I want wild plants and flowers growing on my grave. I want the service to be simple. Tell Zoey to bring Lauren (if she's born by then). Invite Philippa and her husband Andy (if he wants to come), also James from the hospital (though he might be busy). I don't want anyone who doesn't know my saying anything about me. THe Natural Death Centre people will stay with you, but should also stay out of it. I want the people I love to get up and speak about me, and even if you cry it'll be OK. I want you to say honest things. Say I was a monster if you like, say how I made you all run around after me. If you can think of anything good, say that too! Write it down first, because apparently people often forget what they mean to say at funerals. Don't under any circumstances read that poem by Auden. It's been done to death (ha, ha) and it's too sad. Get someone to read Sonnet 12 by Shakespeare. Music- "Blackbird" by the Beatles. "Plainsong" by The Cure. "Live Like You Were Dying" by Tim McGraw. "All the Trees of the Field Will Clap Their Hands" by Sufian Stevens. There may not be time for all of them, but make sure you play the last one. Zoey helped me choose them and she's got them all on her iPod (it's got speakers if you need to borrow it). Afterwards, go to a pub for lunch. I've got £260 in my savings account and I really want you to use it for that. Really, I mean it-lunch is on me. Make sure you have pudding-sticky toffee, chocolate fudge cake, ice-cream sundae, something really bad for you. Get drunk too if you like (but don't scare Cal). Spend all the money. And after that, when days have gone by, keep an eye out for me. I might write on the steam in the mirror when you're having a bath, or play with the leaves on the apple tree when you're out in the garden. I might slip into a dream. Visit my grave when you can, but don't kick yourself if you can't, or if you move house and it's suddenly too far away. It looks pretty there in the summer (check out the website). You could bring a picnic and sit with me. I'd like that. OK. That's it. I love you. Tessa xxx

and on it went, the whole business of the white man’s reality lumping together like a giant, lopsided snowball, the Great American Myth, the Big Apple, the Big Kahuna, the City That Never Sleeps, while the blacks and Latinos who cleaned the apartments and dragged out the trash and made the music and filled the jails with sorrow slept the sleep of the invisible and functioned as local color.

The whole idea of a unified universe with mathematically regular laws, that was what had been flushed down the toilet; the whole notion of physics. Three thousand years of resolving big complicated things into smaller pieces, discovering that the music of the planets was the same tune as a falling apple, finding that the true laws were perfectly universal and had no exceptions anywhere and took the form of simple maths governing the smallest parts, not to mention that the mind was the brain and the brain was made of neurons, a brain was what a person was - And then a woman turned into a cat, so much for all that.

A picnic. Imagine: a forest, a country road, a meadow. A car pulls off the road into the meadow and unloads young men, bottles, picnic baskets, girls, transistor radios, cameras … A fire is lit, tents are pitched, music is played. And in the morning they leave. The animals, birds, and insects that were watching the whole night in horror crawl out of their shelters. And what do they see? An oil spill, a gasoline puddle, old spark plugs and oil filters strewn about … Scattered rags, burnt-out bulbs, someone has dropped a monkey wrench. The wheels have tracked mud from some godforsaken swamp … and, of course, there are the remains of the campfire, apple cores, candy wrappers, tins, bottles, someone’s handkerchief, someone’s penknife, old ragged newspapers, coins, wilted flowers from another meadow …” “I get it,” said Noonan. “A roadside picnic.

And there they stayed, a sole phenomenon in the Republic of Brooklyn, where cats hollered like people, dogs ate their own feces, aunties chain-smoked and died at age 102, a kid named Spike Lee saw God, the ghosts of the departed Dodgers soaked up all possibility of new hope, and penniless desperation ruled the lives of the suckers too black or too poor to leave, while in Manhattan the buses ran on time, the lights never went out, the death of a single white child in a traffic accident was a page one story, while phony versions of black and Latino life ruled the Broadway roost, making white writers rich—West Side Story, Porgy & Bess, Purlie Victorious—and on it went, the whole business of the white man’s reality lumping together like a giant, lopsided snowball, the Great American Myth, the Big Apple, the Big Kahuna, the City That Never Sleeps, while the blacks and Latinos who cleaned the apartments and dragged out the trash and made the music and filled the jails with sorrow slept the sleep of the invisible and functioned as local color.

The Beatles kept their end of the bargain; none of them ever produced any computers. But Apple ended up wandering into the music business. It got sued again in 1991, when

On the table is a pot of tea Jasper doesn’t recall making, the core of an apple he doesn’t recall eating, and a page of staves, notes, and lyrics he knows he wrote.

the beginning of 2002 Apple faced a challenge. The seamless connection between your iPod, iTunes software, and computer made it easy to manage the music you

Satan," he said, "couldn't undo anything God had done. She could at least try to make existence for His little toys less painful. She could see what He couldn't: To be alive was to be either bored or scared stiff. So she filled an apple with all sorts of ideas that might at least relieve the boredom, such as rules for games with cards and dice, and how to fuck, and recipes for beer and wine and whiskey, and pictures of different plants that were smokeable, and so on. And instructions on how to make music and sing and dance real crazy, real sexy. And how to spout blasphemy when they stubbed their toes. "Satan had a serpent give Eve the apple. Eve took a bite and handed it to Adam. Hee took a bite, and then they fucked.

To Autumn" Season of mists and mellow fruitfulness, Close bosom-friend of the maturing sun; Conspiring with him how to load and bless With fruit the vines that round the thatch-eves run; To bend with apples the moss'd cottage-trees, And fill all fruit with ripeness to the core; To swell the gourd, and plump the hazel shells With a sweet kernel; to set budding more, And still more, later flowers for the bees, Until they think warm days will never cease, For summer has o'er-brimm'd their clammy cells. Who hath not seen thee oft amid thy store? Sometimes whoever seeks abroad may find Thee sitting careless on a granary floor, Thy hair soft-lifted by the winnowing wind; Or on a half-reap'd furrow sound asleep, Drows'd with the fume of poppies, while thy hook Spares the next swath and all its twined flowers: And sometimes like a gleaner thou dost keep Steady thy laden head across a brook; Or by a cyder-press, with patient look, Thou watchest the last oozings hours by hours. Where are the songs of spring? Ay, Where are they? Think not of them, thou hast thy music too,— While barred clouds bloom the soft-dying day, And touch the stubble-plains with rosy hue; Then in a wailful choir the small gnats mourn Among the river sallows, borne aloft Or sinking as the light wind lives or dies; And full-grown lambs loud bleat from hilly bourn; Hedge-crickets sing; and now with treble soft The red-breast whistles from a garden-croft; And gathering swallows twitter in the skies.

Song for the Last Act Now that I have your face by heart, I look Less at its features than its darkening frame Where quince and melon, yellow as young flame, Lie with quilled dahlias and the shepherd's crook. Beyond, a garden. There, in insolent ease The lead and marble figures watch the show Of yet another summer loath to go Although the scythes hang in the apple trees. Now that I have your face by heart, I look. Now that I have your voice by heart, I read In the black chords upon a dulling page Music that is not meant for music's cage, Whose emblems mix with words that shake and bleed. The staves are shuttled over with a stark Unprinted silence. In a double dream I must spell out the storm, the running stream. The beat's too swift. The notes shift in the dark. Now that I have your voice by heart, I read. Now that I have your heart by heart, I see The wharves with their great ships and architraves; The rigging and the cargo and the slaves On a strange beach under a broken sky. O not departure, but a voyage done! The bales stand on the stone; the anchor weeps Its red rust downward, and the long vine creeps Beside the salt herb, in the lengthening sun. Now that I have your heart by heart, I see.

I am as America as apple pie shaped like a pocket, so you can carry it in your pants to eat later. My blood is red, white, and blue, I didn't VOTE for the moon landing, but I did fake it, and that's all that matters.

But Sony couldn’t. It had pioneered portable music with the Walkman, it had a great record company, and it had a long history of making beautiful consumer devices. It had all of the assets to compete with Jobs’s strategy of integration of hardware, software, devices, and content sales. Why did it fail? Partly because it was a company, like AOL Time Warner, that was organized into divisions (that word itself was ominous) with their own bottom lines; the goal of achieving synergy in such companies by prodding the divisions to work together was usually elusive. Jobs did not organize Apple into semiautonomous divisions; he closely controlled all of his teams and pushed them to work as one cohesive and flexible company, with one profit-and-loss bottom line. “We don’t have ‘divisions’ with their own P&L,” said Tim Cook. “We run one P&L for the company.

Apple and went on to be a partner in the venture firm Sequoia Capital with Don Valentine) repudiated it by complaining that his reporting had been “siphoned, filtered, and poisoned with gossipy benzene by an editor in New York whose regular task was to chronicle the wayward world of rock-and-roll music.

Imagine what it's like to be (untouchable) Better not take a chance on me (untouchable) I'm the bad boy your mama told you about I'm dangerous, without a doubt Even coming off a ten-year drought Untouchable I'm the rose with hidden thorns (untouchable) Don't tell me that you haven't been warned (untouchable) I'm pretty poison under the skin, The bite of the apple that's a mortal sin In a game of love you'll never win Untouchable My reputation's fairly earned (untouchable) If you play with fire, you will get burned (untouchable) Stay out of the kitchen if you can't take the heat, My kisses are deadly as they are sweet, I'm a runaway bus on a dead-end street Untouchable Fools rush in, that's what they say(untouchable) But angels fall, too, most every day (untouchable) I'm the snake in the garden, the siren on the reef I have the face of a saint and the heart of a thief I'll promise you love! And bring you nothing but grief Untouchable Hearing Jonah sing like this was like watching him slice himself open and show off his insides. Why would he do that? Why would be write such a song? And then Emma answered her own question. Because good music always tells the truth, no matter how much it hurts. Emma couldn't be the only one who felt the bite of the blade, but everyone else seemed to take it in stride. Did they know? Did they all know about Jonah? Of course they did. They were there when it happened. They'd allow Jonah to keep the secrets that were most important to him. She knew she shouldn't resent that, but she still did. They must have known she was falling for him. They must have.

Indeed Sony provided a clear counterexample to Apple. It had a consumer electronics division that made sleek products and a music division with beloved artists (including Bob Dylan). But because each division tried to protect its own interests, the company as a whole never got its act together to produce an end-to-end service.

The Daily Examen has five basic steps, and I’ve found envisioning these steps as “movements” in a musical piece makes them seem less regimented. You begin with gratitude, then move into a petition to God for clarity, crescendo with a minute-by-minute, hour-by-hour review of the day’s events, descend into confession for the wrongs committed, and wrap

Bezos dismissed those objections and insisted that to succeed in books as Apple had in music, Amazon needed to control the entire customer experience, combining sleek hardware with an easy-to-use digital bookstore. “We are going to hire our way to having the talent,” he told his executives in that meeting. “I absolutely know it’s very hard. We’ll learn how to do it.

In 2001 Jobs had a vision: Your personal computer would serve as a “digital hub” for a variety of lifestyle devices, such as music players, video recorders, phones, and tablets. This played to Apple’s strength of creating end-to-end products that were simple to use. The company was thus transformed from a high-end niche computer company to the most valuable technology company in the world.

Historically, noted James Manyika, one of the authors of the McKinsey report, companies kept their eyes on competitors “who looked like them, were in their sector and in their geography.” Not anymore. Google started as a search engine and is now also becoming a car company and a home energy management system. Apple is a computer manufacturer that is now the biggest music seller and is also going into the car business, but in the meantime, with Apple Pay, it’s also becoming a bank. Amazon, a retailer, came out of nowhere to steal a march on both IBM and HP in cloud computing. Ten years ago neither company would have listed Amazon as a competitor. But Amazon needed more cloud computing power to run its own business and then decided that cloud computing was a business! And now Amazon is also a Hollywood studio.

I’m going to tell you something, there’s country poor, and there’s city poor. As much of my life as I’d spent in front of a TV thinking Oh, man, city’s where the money trees grow, I was seeing more to the picture now. I mean yes, that is where they all grow, but plenty of people are sitting in that shade with nothing falling on them. Chartrain was always discussing “hustle,” and it took me awhile to understand he grew up hungry for money like it was food. Because for him, they’re one and the same. Not to run the man down, but he wouldn’t know a cow from a steer, or which of them gave milk. No desperate men Chartrain ever knew went out and shot venison if they were hungry. They shot liquor store cashiers. Living in the big woods made of steel and cement, without cash, is a hungrier life than I knew how to think about. I made my peace with the place, but never went a day without feeling around for things that weren’t there, the way your tongue pushes into the holes where you’ve lost teeth. I don’t just mean cows, or apple trees, it runs deeper. Weather, for instance. Air, the way it smells from having live things breathing into it, grass and trees and I don’t know what, creatures of the soil. Sounds, I missed most of all. There was noise, but nothing behind it. I couldn’t get used to the blankness where there should have been bird gossip morning and evening, crickets at night, the buzz saw of cicadas in August. A rooster always sounding off somewhere, even dead in the middle of Jonesville. It’s like the movie background music. Notice it or don’t, but if the volume goes out, the movie has no heart. I’d oftentimes have to stop and ask myself what season it was. I never realized what was holding me to my place on the planet of earth: that soundtrack. That, and leaf colors and what’s blooming in the roadside ditches this week, wild sweet peas or purple ironweed or goldenrod. And stars. A sky as dark as sleep, not this hazy pinkish business, I’m saying blind man’s black. For a lot of us, that’s medicine. Required for the daily reboot.

For my own part I am pleased enough with surfaces—in fact they alone seem to me to be of much importance. Such things for example as the grasp of a child’s hand in your own, the flavor of an apple, the embrace of friend or lover, the silk of a girl’s thigh, the sunlight on rock and leaves, the feel of music, the bark of a tree, the abrasion of granite and sand, the plunge of clear water into a pool, the face of the wind—what else is there? What else do we need?

Indeed, it is worth noting that most uses of the words "heaven" or "heavenly" in the New Testament bear little relation to the meanings we have so unscripturally attached to them. For us, heaven is an unearthly, humanly irrelevant condition in which bed-sheeted, paper-winged spirits sit on clouds and play tinkly music until their pipe-cleaner halos drop off from boredom. As we envision it, it contains not one baby's bottom, not one woman's breast, not even one man's bare chest - much less a risen basketball game between glorified "shirts" and "skins." But in Scripture, it is a city with boys and girls playing in the streets; it is buildings put up by a Department of Public Works that uses amethysts for cinder blocks and pearls as big as the Ritz for gates; and indoors, it is a dinner party to end all dinner parties at the marriage supper of the Lamb. It is, in short, earth wedded, not earth jilted. It is the world as the irremovable apple of God's eye.

Why should we be in such desperate haste to succeed and in such desperate enterprises? If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away. It is not important that he should mature as soon as an apple tree or an oak. Shall he turn his spring into summer? If the condition of things which we were made for is not yet, what were any reality which we can substitute?

As I got to know many of the engineers at Apple, I was somewhat amused to discover that almost all of them played an instrument. Of course coders and players would be fascinated and comfortable with the mathematical nature of music. I guess it was more unusual for a successful musician to suddenly commit to learning the alien skill of composing in code, but as the technology penetrated the public consciousness at large it couldn’t help but hook in a few players who would succumb to that, which lured me to music- creating something from nothing.

As she began to peel potatoes, he stood behind her and touched the tendrils of hair that had fallen from their clips and curled at the nape of her neck. Then he reached around her waist and leaned into her. All these years and still he was drawn to the smell of her skin, of sweet soap and fresh air. He whispered against her ear, “Dance with me.” “What?” “I said, let’s dance.” “Dance? Here, in the cabin? I do believe you’re the mad one.” “Please.” “There’s no music.” “We can remember some tune, can’t we?” and he began to hum “In the Shade of the Old Apple Tree.” “Here,” he said, and swung her around to face him, an arm still at her waist, her slight hand in his. He hummed louder and began to twirl them around the plank floor. “Hmmm, hmm, with a heart that is true, I’ll be waiting for you…” “… in the shade of the old apple tree.” She kissed him on the cheek, and he swept her back on his arm. “Oh, I’ve thought of one,” she said. “Let me think…” and she began to hum tentatively. Jack didn’t know it at first, but then it came to him and he began to sing along. “When my hair has all turned gray,” a swoop and a twirl beside the kitchen table, “will you kiss me then and say, that you love me in December as you do in May?” And then they were beside the woodstove and Mabel kissed him with her mouth open and soft. Jack pulled her closer, pressed their bodies together and kissed the side of her face and down her bare neck and, as she let her head gently lean away, down to her collarbone. Then he scooped an arm beneath her knees and picked her up. “What in heaven’s—you’ll break your back,” Mabel sputtered between a fit of laughter. “We’re too old for this.” “Are we?” he asked. He rubbed his beard against her cheek. She shrieked and laughed, and he carried her into the bedroom, though they had not yet eaten dinner.

But I could get back to sleep after one of those mock exercises at once; I had learned to sleep any place, any time—sitting up, standing up, even marching in ranks. Why, I could even sleep through evening parade standing at attention, enjoy the music without being waked by it—and wake instantly at the command to pass in review. I made a very important discovery at Camp Currie. Happiness consists in getting enough sleep. Just that, nothing more. All the wealthy, unhappy people you’ve ever met take sleeping pills; Mobile Infantrymen don’t need them. Give a cap trooper a bunk and time to sack out in it and he’s as happy as a worm in an apple—asleep.

Only a fool says in his heart There is no Creator, no King of kings, Only mules would dare to bray These lethal mutterings. Over darkened minds as these The Darkness bears full sway, Fruitless, yet, bearing fruit, In their fell, destructive way. Sterile, though proliferate, A filthy progeny sees the day, When Evil, Thought and Action mate: Breeding sin, rebels and decay. The blackest deeds and foul ideals, Multiply throughout the earth, Through deadened, lifeless, braying souls, The Darkness labours and gives birth. Taking the Lord’s abundant gifts And rotting them to the core, They dress their dish and serve it out Foul seeds to infect thousands more. ‘The Tree of Life is dead!’ they cry, ‘And that of Knowledge not enough, Let us glut on the ashen apples Of Sodom and Gomorrah.’ Have pity on Thy children, Lord, Left sorrowing on this earth, While fools and all their kindred Cast shadows with their murk, And to the dwindling wise, They toss their heads and wryly smirk. The world daily grinds to dust Virtue’s fair unicorns, Rather, it would now beget Vice’s mutant manticores. Wisdom crushed, our joy is gone, Buried under anxious fears For lost rights and freedoms, We shed many bitter tears. Death is life, Life is no more, Humanity buried in a tomb, In a fatal prenatal world Where tiny flowers Are ripped from the womb, Discarded, thrown away, Inconvenient lives That barely bloomed. Our elders fare no better, Their wisdom unwanted by and by, Boarded out to end their days, And forsaken are left to die. Only the youthful and the useful, In this capital age prosper and fly. Yet, they too are quickly strangled, Before their future plans are met, Professions legally pre-enslaved Held bound by mounting student debt. Our leaders all harangue for peace Yet perpetrate the horror, Of economic greed shored up Through manufactured war. Our armies now welter In foreign civilian gore. How many of our kin are slain For hollow martial honour? As if we could forget, ignore, The scourge of nuclear power, Alas, victors are rarely tried For their woeful crimes of war. Hope and pray we never see A repeat of Hiroshima. No more! Crimes are legion, The deeds of devil-spawn! What has happened to the souls Your Divine Image was minted on? They are now recast: Crooked coins of Caesar and The Whore of Babylon. How often mankind shuts its ears To Your music celestial, Mankind would rather march To the anthems of Hell. If humanity cannot be reclaimed By Your Mercy and great Love Deservedly we should be struck By Vengeance from above. Many dread the Final Day, And the Crack of Doom For others the Apocalypse Will never come too soon. ‘Lift up your heads, be glad’, Fools shall bray no more For at last the Master comes To thresh His threshing floor.

Jobs’s intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions. If something engaged him—the user interface for the original Macintosh, the design of the iPod and iPhone, getting music companies into the iTunes Store—he was relentless. But if he did not want to deal with something—a legal annoyance, a business issue, his cancer diagnosis, a family tug—he would resolutely ignore it. That focus allowed him to say no. He got Apple back on track by cutting all except a few core products. He made devices simpler by eliminating buttons, software simpler by eliminating features, and interfaces simpler by eliminating options.

It was at that moment that Jobs launched a new grand strategy that would transform Apple—and with it the entire technology industry. The personal computer, instead of edging toward the sidelines, would become a “digital hub” that coordinated a variety of devices, from music players to video recorders to cameras. You’d link and sync all these devices with your computer, and it would manage your music, pictures, video, text, and all aspects of what Jobs dubbed your “digital lifestyle.” Apple would no longer be just a computer company—indeed it would drop that word from its name—but the Macintosh would be reinvigorated by becoming the hub for an astounding array of new gadgets, including the iPod and iPhone and iPad.

The dance began. Caran remained silent the entire time. When the instruments slowed to an end, a lute picking a light tune downward until there was no more music, Kestrel broke away. Caran gave her an awkward bow and left. “Well, that didn’t look very fun,” said a voice behind her. Kestrel turned. Gladness washed over her. It was Ronan. “I’m ashamed of myself,” he said. “Heartily ashamed, to be so late that you had to dance with such a boring partner as Caran. How did that happen?” “I blackmailed him.” “Ah.” Ronan’s eyes grew worried. “So things aren’t going well.” “Kestrel!” Jess threaded through milling people and came close. “We didn’t think you’d come. You should have told us. If we’d known, we’d have been here from the first.” Jess took Kestrel’s hand and drew her to the edge of the dance floor. Ronan followed. Behind them, dancers began the second round. “As it was,” Jess continued, “we barely made it into the carriage. Ronan was so listless, saying he saw no point in coming if he couldn’t be with you.” “Sweet sister,” said Ronan, “is it now my turn to share private things about you?” “Silly. I have no secrets. Neither do you, where Kestrel is concerned. Well?” Jess looked triumphantly between them. “Do you, Ronan?” He pinched the bridge of his nose between his fingers and thumb, brows rumpling into a pained expression. “Not anymore.” “You look lovely, Kestrel,” Jess said. “Wasn’t I right about the dress? And the color will go perfectly with the iced apple wine.” Kestrel felt giddy, whether form the relief of seeing her friends or because of Ronan’s forced confession, she wasn’t sure.

A well-known skin specialist patronized by many famous beauties charges seventy-five dollars for a twenty-minute consultation and eight dollars for a cake of sea-mud soap. I get more satisfaction and just as much benefit out of applying a purée of apples and sour cream! [...] Of course, all masques should COVER THE NECK too. [...] Masques should only be used ones or twice a week. [...] While the masque is working, place pads soaked in witch hazel or boric acid over your eyelids and put on your favorite music. [...] A masque really works only when you're lying down. Twenty minutes is the right length of time. Then wash the masque off gently with warm water and follow with a brisk splash of cold water to close the pores. [...] For a luxurious once-a-week treatment give your face a herbal steaming first by putting parsley, dill, or any other favorite herb into a pan of boiling water. (Mint is refreshing too.) Hold a towel over your head to keep the steam rising onto your face. The pores will open so that the masque can do a better job. [...] Here are a few "kitchen masques" that work: MAYONNAISE. [...] Since I'm never sure what they put into those jars at the supermarket, I make my own with whole eggs, olive or peanut oil, and lemon juice (Omit the salt and pepper!). Stir this until it's well blended, or whip up a batch in an electric blender. PUREED VEGETABLES - cucumbers, lemons, or lettuce thickened with a little baby powder. PUREED FRUITS - cantaloupe, bananas, or strawberries mixed to a paste with milk or sour cream or honey. A FAMOUS OLD-FASHIONED MIXTURE of oatmeal, warm water, and a little honey blended to a paste.

Suenos. Dulces Suenos. He must be painting upstairs. I can feel it. I remember when his father was just a baby and I called her Mama for the first time and she became Mama for all of us; Mama de la casa and his father would wake up in the middle of the night and scream in his crib and nothing would make him stop, nada, and Mama would get so exhausted she would turn her back to me and cry in her pillow. I would smooth her hair-it was black, Basilio, as black as an olive-and I would turn on the radio (electricity, Basilio, in the middle of the night), to maybe calm the baby and listen to something besides the screaming. Mama liked the radio, Basilio, and we listened while your father cried-cantante negra, cantante de almas azules-and it made us feel a little better, helped us make it through. I had to get up early to catch the streetcar to the shipyard, but when the crying finally stopped sometimes the sun would be ready to pop and Mama's breathing would slow down and her shoulders would move like gentle waves, sleeping but still listening, like I can hear her now on this good bed, and Basilio-Mira, hombre, I will not tell you this again-if I moved very close and kissed her shoulders, she would turn to face me and we would have to be quiet Basilio, under the music, very, very quiet.... So this I want to know, Basilio. This, if you want to live on Macon Street for another minute. Can you paint an apple baked soft in the oven, an apple filled with cinnamon and raisins? Can you paint such a woman? Are you good enough yet with those brushes so that she will step out of your pictures to turn on the radio in the middle of the night? Will she visit an old man on his death bed? If you cannot do that, Basilio, there is no need for you to live here anymore.

A feeling of slow motion came upon me then, and parts of my bike scratched against bits of my body. Slimy seaweed tangled around my ankles and my shoes slipped off my feet. My arms and legs were dragged in different directions as if there was an underwater force making me dance to a morbid tune. I felt light. I felt slow. I felt fast - all in quick succession, but I couldn't think of anything except the quite relaxing idea that soon everything was going to be over. I was alone. All around the wet rocks were silent and slimy. I couldn't feel any pleasure or any purpose. My decision seemed to make a terrible kind of sense My panic had gone. I was finished making decisions. I didn't think I'd ever have any more to make. I'm not exactly sure what I'd been hoping for next. Brightness and song possibly. Beautiful music perhaps, say a harp or something playing in the distance and warmth to soothe my numb, frozen, sopping, scraped body. I definitely wasn't expecting what happened next.

Come up into the hills, O my young love. Return! O lost, and by the wind grieved, ghost, come back again, as first I knew you in the timeless valley, where we shall find ourselves anew, bedded on magic in the month of June. There was a place where all the sun went glistering in your hair, and from the hill we could have put a finger on a star. Where is the day that melted into one rich noise? Where the music of your flesh, the rhyme of your teeth, the dainty languor of your legs, your small firm arms, your slender fingers, to be bitten like an apple, and the little cherry-teats of your white breasts? And where are all the tiny wires of fine-spun maidenhair? Quick are the mouths of the earth, and quick the teeth that fed upon this loveliness. You who were made for music, will music hear no more: in your dark house the winds are silent. Ghost, ghost, come back from that marriage that we did not foresee, return not into life, but into magic, where we have never died, into the enchanted wood, where we still lie, strewn on the grass. Come up into the hills, O my young love: return. O lost, and by the wind grieved, ghost, come back again.

Song for the Last Act Now that I have your face by heart, I look Less at its features than its darkening frame Where quince and melon, yellow as young flame, Lie with quilled dahlias and the shepherd's crook. Beyond, a garden. There, in insolent ease The lead and marble figures watch the show Of yet another summer loath to go Although the scythes hang in the apple trees. Now that I have your face by heart, I look. Now that I have your voice by heart, I read In the black chords upon a dulling page Music that is not meant for music's cage, Whose emblems mix with words that shake and bleed. The staves are shuttled over with a stark Unprinted silence. In a double dream I must spell out the storm, the running stream. The beat's too swift. The notes shift in the dark. Now that I have your voice by heart, I read. Now that I have your heart by heart, I see The wharves with their great ships and architraves; The rigging and the cargo and the slaves On a strange beach under a broken sky. O not departure, but a voyage done! The bales stand on the stone; the anchor weeps Its red rust downward, and the long vine creeps Beside the salt herb, in the lengthening sun. Now that I have your heart by heart, I see.

Anyway, if my lips were rose petals they’d taste too bitter. If my cheeks were apples they’d crawl with apple worms. If my eyes were stars they’d be dead by the time you saw them. If I moved you like the moon I’d disappear once a month. If my teeth were Chiclets you’d want to chew on them and spit them out. If my hands were birds you couldn’t hold them; they’d peck you bloody. Is my skin alabaster? Then it’s cold and hard and one day someone will skin me, make me into a cold hard box tinged with pink or yellow, to hold unguents, then how will you love me? If my vagina is a cool, dark forest you’ll certainly be lost, you have no sense of direction. If my vagina is a cave-watch out! It’s prone to seismic shifts and avalanche. If my vagina is a river of honey: orange, lavender, fine herbs, hazelnut, all too sweet. If my ears are shells I can’t hear you, only the ocean anyway. And if my voice is music, it is unintelligible. Don’t say anything. I am not a flower, but a body with rules and predictable, cellular qualities. My eyelashes and fingernails and skin and spit are organized by proteins designed to erode at a pre-encoded date and time, no matter what you do or do not do to me- I am remarkably like an animal. More like a heifer than a sunrise, I want to bite, stroke, swallow you so stop lying there trying to think of something to say and trying to understand me. I am the body next to but unlike yours. You already know me. You already know what I’m made of.

Preparation - Poem by Malay Roy Choudhury Who claims I'm ruined? Because I'm without fangs and claws? Are they necessary? How do you forget the knife plunged in abdomen up to the hilt? Green cardamom leaves for the buck, art of hatred and anger and of war, gagged and tied Santhal women, pink of lungs shattered by a restless dagger? Pride of sword pulled back from heart? I don't have songs or music. Only shrieks, when mouth is opened wordless odour of the jungle; corner of kin & sin-sanyas; Didn't pray for a tongue to take back the groans power to gnash and bear it. Fearless gunpowder bleats: stupidity is the sole faith-maimed generosity- I leap on the gambling table, knife in my teeth Encircle me rush in from tea and coffee plateaux in your gumboots of pleasant wages The way Jarasandha's genital is bisected and diamond glow Skill of beating up is the only wisdom in misery I play the burgler's stick like a flute brittle affection of thev wax-skin apple She-ants undress their wings before copulating I thump my thighs with alternate shrieks: VACATE THE UNIVERSE get out you omnicompetent conchshell in scratching monkeyhand lotus and mace and discuss-blade Let there be salt-rebellion of your own saline sweat along the gunpowder let the flint run towards explosion Marketeers of words daubed in darkness in the midnight filled with young dog's grief in the sicknoon of a grasshopper sunk in insecticide I reappear to exhibit the charm of the stiletto. (Translation of Bengali poem 'Prostuti')

right to use Apple Corps for their record and business holdings. Alas, this did not resolve the issue of getting the Beatles onto iTunes. For that to happen, the Beatles and EMI Music, which held the rights to most of their songs, had to negotiate their own differences over how to handle the digital rights. “The Beatles all want to be on iTunes,” Jobs later recalled, “but they and EMI are like an old married couple. They hate each other but can’t get divorced. The fact that my favorite band was the last holdout from iTunes was something I very much hoped I would live to resolve.” As it turned out, he would. Bono Bono, the lead singer of U2, deeply appreciated Apple’s marketing muscle. He was confident that his Dublin-based band was still the best in the world, but in 2004 it was trying, after almost thirty years together, to reinvigorate its image. It had produced an exciting new album with a song that the band’s lead guitarist, The Edge, declared to be “the mother of all rock tunes.” Bono knew he needed to find a way to get it some traction, so he placed a call to Jobs. “I wanted something specific from Apple,” Bono recalled. “We had a song called ‘Vertigo’ that featured an aggressive guitar riff that I knew would be contagious, but only if people were exposed to it many, many times.” He was worried that the era of promoting a song through airplay on the radio was over. So Bono visited Jobs at home in Palo Alto, walked around the garden, and made an unusual pitch. Over the years U2 had spurned

If this is true—if solitude is an important key to creativity—then we might all want to develop a taste for it. We’d want to teach our kids to work independently. We’d want to give employees plenty of privacy and autonomy. Yet increasingly we do just the opposite. We like to believe that we live in a grand age of creative individualism. We look back at the midcentury era in which the Berkeley researchers conducted their creativity studies, and feel superior. Unlike the starched-shirted conformists of the 1950s, we hang posters of Einstein on our walls, his tongue stuck out iconoclastically. We consume indie music and films, and generate our own online content. We “think different” (even if we got the idea from Apple Computer’s famous ad campaign). But the way we organize many of our most important institutions—our schools and our workplaces—tells a very different story. It’s the story of a contemporary phenomenon that I call the New Groupthink—a phenomenon that has the potential to stifle productivity at work and to deprive schoolchildren of the skills they’ll need to achieve excellence in an increasingly competitive world. The New Groupthink elevates teamwork above all else. It insists that creativity and intellectual achievement come from a gregarious place. It has many powerful advocates. “Innovation—the heart of the knowledge economy—is fundamentally social,” writes the prominent journalist Malcolm Gladwell. “None of us is as smart as all of us,” declares the organizational consultant Warren Bennis,

Well, Gordon assigned me to write a major piece of software for the Apple Macintosh. Financial spreadsheet, accounting, that sort of thing, powerful, easy to use, lots of graphics. I asked him exactly what he wanted in it, and he just said, ‘Everything. I want the top piece of all-singing, all-dancing business software for that machine.’ And being of a slightly whimsical turn of mind I took him literally. “You see, a pattern of numbers can represent anything you like, can be used to map any surface, or modulate any dynamic process—and so on. And any set of company accounts are, in the end, just a pattern of numbers. So I sat down and wrote a program that’ll take those numbers and do what you like with them. If you just want a bar graph it’ll do them as a bar graph, if you want them as a pie chart or scatter graph it’ll do them as a pie chart or scatter graph. If you want dancing girls jumping out of the pie chart in order to distract attention from the figures the pie chart actually represents, then the program will do that as well. Or you can turn your figures into, for instance, a flock of seagulls, and the formation they fly in and the way in which the wings of each gull beat will be determined by the performance of each division of your company. Great for producing animated corporate logos that actually mean something. “But the silliest feature of all was that if you wanted your company accounts represented as a piece of music, it could do that as well. Well, I thought it was silly. The corporate world went bananas over it.

SCULLEY. Pepsi executive recruited by Jobs in 1983 to be Apple’s CEO, clashed with and ousted Jobs in 1985. JOANNE SCHIEBLE JANDALI SIMPSON. Wisconsin-born biological mother of Steve Jobs, whom she put up for adoption, and Mona Simpson, whom she raised. MONA SIMPSON. Biological full sister of Jobs; they discovered their relationship in 1986 and became close. She wrote novels loosely based on her mother Joanne (Anywhere but Here), Jobs and his daughter Lisa (A Regular Guy), and her father Abdulfattah Jandali (The Lost Father). ALVY RAY SMITH. A cofounder of Pixar who clashed with Jobs. BURRELL SMITH. Brilliant, troubled hardware designer on the original Mac team, afflicted with schizophrenia in the 1990s. AVADIS “AVIE” TEVANIAN. Worked with Jobs and Rubinstein at NeXT, became chief software engineer at Apple in 1997. JAMES VINCENT. A music-loving Brit, the younger partner with Lee Clow and Duncan Milner at the ad agency Apple hired. RON WAYNE. Met Jobs at Atari, became first partner with Jobs and Wozniak at fledgling Apple, but unwisely decided to forgo his equity stake. STEPHEN WOZNIAK. The star electronics geek at Homestead High; Jobs figured out how to package and market his amazing circuit boards and became his partner in founding Apple. DEL YOCAM. Early Apple employee who became the General Manager of the Apple II Group and later Apple’s Chief Operating Officer. INTRODUCTION How This Book Came to Be In the early summer of 2004, I got a phone call from Steve Jobs. He had been scattershot friendly to me over the years, with occasional bursts of intensity, especially when he was launching a new product that he wanted on the cover of Time or featured on CNN, places where I’d worked. But now that I was no longer at either of those places, I hadn’t heard from him much. We talked a bit about the Aspen Institute, which I had recently joined, and I invited him to speak at our summer campus in Colorado. He’d be happy to come, he said, but not to be onstage. He wanted instead to take a walk so that we could talk. That seemed a bit odd. I didn’t yet

It was clear just how much Tommy loved the city. New York City. The CKY Grocery on Amsterdam had giant, bright red Spartan apples every day of the year, even if it wasn’t the right season. He loved that grocery, and the old, shaky Persian man who owned it. Tommy emphatically, yet erroneously believed that the CKY Grocery was the genuine heart of the great city. All five boroughs embodied distinct feelings for him, but there was only one that he’d ever truly romanticized. To him, Manhattan was the entire world. He loved everything between the East River and the Hudson; from the Financial District up to Harlem; from Avenue A to Zabar’s. He loved the four seasons, although autumn was easily the most anticipated. To Tommy, Central Park’s bright, almost copper hues in the fall were the epitome of orange. He loved the unique perfume of deli meats and subway steam. He loved the rain with such verve that every time it so much as drizzled, he would turn to the sky so he could feel the drops sprinkle onto his teeth. Because every raindrop that hit him had already experienced that much envied journey from the tips of the skyscrapers all the way down to the cracked and foot-stamped sidewalks. He believed every inch of the city had its own predetermined genre of music that suited it to a tee. The modal jazz of Miles Davis and Wayne Shorter was absolutely meant for the Upper East Side, north of 61st Street. Precisely between Gershwin and gospel. He loved the view from his apartment, even if it was just the leaves of the tree outside in July or the thin shadows of its bare branches crawling along the plain brick wall in January. Tommy loved his career. He loved his friends. And he loved that first big bite of apple I watched him take each and every morning. Everything was perfect in the city, and as long as things remained the way he wanted them to, Tommy would continue to love the city forever. Which is exactly why his jaw dropped when he opened the letter he found in his mailbox that morning. The first bite of still un-chewed apple fell out of his mouth and firmly planted itself within the crack of that 113th Street sidewalk.

The school is teeming with activity. The rooms are small and large, many are special-purpose rooms, like shops and labs, but most are furnished like rather shabby living or dining rooms in homes: lots of sofas, easy chairs, and tables. Lots of people sitting around talking, reading, and playing games. On an average rainy day—quite different from a beautiful suddenly snowy day, or a warm spring or fall day—most people are inside. But there will also be more than a few who are outside in the rain, and later will come in dripping and trying the patience of the few people inside who think the school should perhaps be a “dry zone.” There may be people in the photo lab developing or printing pictures they have taken. There may be a karate class, or just some people playing on mats in the dance room. Someone may be building a bookshelf or fashioning chain mail armor and discussing medieval history. There are almost certainly a few people, either together or separate, making music of one kind or another, and others listening to music of one kind or another. You will find adults in groups that include kids, or maybe just talking with one student. It would be most unusual if there were not people playing a computer game somewhere, or chess; a few people doing some of the school’s administrative work in the office—while others hang around just enjoying the atmosphere of an office where interesting people are always making things happen; there will be people engaged in role-playing games; other people may be rehearsing a play—it might be original, it might be a classic. They may intend production or just momentary amusement. People will be trading stickers and trading lunches. There will probably be people selling things. If you are lucky, someone will be selling cookies they baked at home and brought in to earn money. Sometimes groups of kids have cooked something to sell to raise money for an activity—perhaps they need to buy a new kiln, or want to go on a trip. An intense conversation will probably be in progress in the smoking area, and others in other places. A group in the kitchen may be cooking—maybe pizza or apple pie. Always, either in the art room or in any one of many other places, people will be drawing. In the art room they might also be sewing, or painting, and some are quite likely to be working with clay, either on the wheel or by hand. Always there are groups talking, and always there are people quietly reading here and there. One

me to be honest about his failings as well as his strengths. She is one of the smartest and most grounded people I have ever met. “There are parts of his life and personality that are extremely messy, and that’s the truth,” she told me early on. “You shouldn’t whitewash it. He’s good at spin, but he also has a remarkable story, and I’d like to see that it’s all told truthfully.” I leave it to the reader to assess whether I have succeeded in this mission. I’m sure there are players in this drama who will remember some of the events differently or think that I sometimes got trapped in Jobs’s distortion field. As happened when I wrote a book about Henry Kissinger, which in some ways was good preparation for this project, I found that people had such strong positive and negative emotions about Jobs that the Rashomon effect was often evident. But I’ve done the best I can to balance conflicting accounts fairly and be transparent about the sources I used. This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company. This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain its innovative edge, and when societies around the world are trying to build creative digital-age economies, Jobs stands as the ultimate icon of inventiveness, imagination, and sustained innovation. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently: They developed not merely modest product advances based on focus groups, but whole new devices and services that consumers did not yet know they needed. He was not a model boss or human being, tidily packaged for emulation. Driven by demons, he could drive those around him to fury and despair. But his personality and passions and products were all interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is thus both instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

In many fields—literature, music, architecture—the label ‘Modern’ stretches back to the early 20th century. Philosophy is odd in starting its Modern period almost 400 years earlier. This oddity is explained in large measure by a radical 16th century shift in our understanding of nature, a shift that also transformed our understanding of knowledge itself. On our Modern side of this line, thinkers as far back as Galileo Galilei (1564–1642) are engaged in research projects recognizably similar to our own. If we look back to the Pre-Modern era, we see something alien: this era features very different ways of thinking about how nature worked, and how it could be known. To sample the strange flavour of pre-Modern thinking, try the following passage from the Renaissance thinker Paracelsus (1493–1541): The whole world surrounds man as a circle surrounds one point. From this it follows that all things are related to this one point, no differently from an apple seed which is surrounded and preserved by the fruit … Everything that astronomical theory has profoundly fathomed by studying the planetary aspects and the stars … can also be applied to the firmament of the body. Thinkers in this tradition took the universe to revolve around humanity, and sought to gain knowledge of nature by finding parallels between us and the heavens, seeing reality as a symbolic work of art composed with us in mind (see Figure 3). By the 16th century, the idea that everything revolved around and reflected humanity was in danger, threatened by a number of unsettling discoveries, not least the proposal, advanced by Nicolaus Copernicus (1473–1543), that the earth was not actually at the centre of the universe. The old tradition struggled against the rise of the new. Faced with the news that Galileo’s telescopes had detected moons orbiting Jupiter, the traditionally minded scholar Francesco Sizzi argued that such observations were obviously mistaken. According to Sizzi, there could not possibly be more than seven ‘roving planets’ (or heavenly bodies other than the stars), given that there are seven holes in an animal’s head (two eyes, two ears, two nostrils and a mouth), seven metals, and seven days in a week. Sizzi didn’t win that battle. It’s not just that we agree with Galileo that there are more than seven things moving around in the solar system. More fundamentally, we have a different way of thinking about nature and knowledge. We no longer expect there to be any special human significance to natural facts (‘Why seven planets as opposed to eight or 15?’) and we think knowledge will be gained by systematic and open-minded observations of nature rather than the sorts of analogies and patterns to which Sizzi appeals. However, the transition into the Modern era was not an easy one. The pattern-oriented ways of thinking characteristic of pre-Modern thought naturally appeal to meaning-hungry creatures like us. These ways of thinking are found in a great variety of cultures: in classical Chinese thought, for example, the five traditional elements (wood, water, fire, earth, and metal) are matched up with the five senses in a similar correspondence between the inner and the outer. As a further attraction, pre-Modern views often fit more smoothly with our everyday sense experience: naively, the earth looks to be stable and fixed while the sun moves across the sky, and it takes some serious discipline to convince oneself that the mathematically more simple models (like the sun-centred model of the solar system) are right.

At first Tatiana could not get through her day without physically holding herself together. There was no comfort inside her, and she knew it. There was nowhere she could turn to inside herself to leave the darkness. No memory she could fondly think of, no gentle joke, no musical refrain. There was no part of her body she could touch without shuddering. Nowhere she could look without seeing Alexander. This time she didn’t have the hunger to dull her sorrow. She didn’t have infected lungs. There was nothing for her healthy body to do but grit its teeth and lift the buckets that went on her shoulders every morning, and milk the goat and pour the warm milk for Raisa, who could not pour it herself, and hang the clothes on the line and have the women say at night how wonderful the clothes smelled, having been hung by Tania in the sunshine. Tatiana sewed for them and for herself, she read to them and to herself, she bathed them and herself, she tended their garden and looked after their chickens and took the apples off the trees, and little by little, bucket by bucket, book by book, shirt by shirt, their need enveloped her again, and Tatiana was comforted. Just like before.

Pop culture was repackaged with the iPhone in mind. Our news, information, and video feeds were reformatted to Apple’s specifications. In a Wired cover story, Nancy Miller dubbed the resulting shift as “snack culture.” She described the endless buffet of “music, television, games, movies, fashion: We now devour our pop culture the same way we enjoy candy and chips—in conveniently packaged bite-size nuggets made to be munched easily with increased frequency and maximum speed. This is snack culture—and boy, is it tasty (not to mention addictive).”[47] We are all grazers, sampling from a wide array of apps and inputs. Professor S. Craig Watkins notes how we are consuming less of more. Thanks to the iPhone, “we have evolved from a culture of instant gratification to one of constant gratification.

She was in Paris, in a dazzlingly lit hospital room, listening to music on the radio. Music you wanted to dance to. She saw old men dancing with young women; she saw a long, richly laid table, laughing children and apple trees, the sunlight on the sea at the horizon; she saw blue shutters on old thatched sandstone cottages. When she opened her eyes, the vision had come true. She felt the warmth of the sunshine, and a wave of infinite gratitude swept through her.

What is the Internet’s role as a channel of distribution? The Internet can be a great way to sell product. The Internet has four functions as a channel of customer communication, called the Four C’s of Internet marketing. The “commerce” function of a Web site allows for sales, but more importantly it provides a 24/7 storefront to fit the customer’s schedule to shop, browse, and compare product offerings. The “content” of your Web site is an extension of the product. It can provide additional support and value, and if it is compelling, it can attract new prospects. iTunes.com provides music for the Apple’s iPod player; it sold over 10 billion songs by 2010. Your site can provide “customer care” by allowing customers to access their accounts, check on deliveries, and get answers to frequently asked questions (FAQs). This pleases customers and also reduces a manufacturer’s cost of live customer service. And lastly, Web sites also “convert leads” from your Internet and other marketing efforts, such as television, radio, sales promotions, and public relations.

Back in 1990, the futurist George Gilder demonstrated his prescience when he wrote in his book Microcosm, “The central event of the twentieth century is the overthrow of matter. In technology, economics, and the politics of nations, wealth in the form of physical resources is steadily declining in value and significance. The powers of mind are everywhere ascendant over the brute force of things.” Just over twenty years later, in 2011, the venture capitalist (and Netscape cofounder) Marc Andreessen validated Gilder’s thesis in his Wall Street Journal op-ed “Why Software Is Eating the World.” Andreessen pointed out that the world’s largest bookstore (Amazon), video provider (Netflix), recruiter (LinkedIn), and music companies (Apple/ Spotify/ Pandora) were software companies, and that even “old economy” stalwarts like Walmart and FedEx used software (rather than “things”) to drive their businesses. Despite—or perhaps because of—the growing dominance of bits, the power of software has also made it easier to scale up atom-based businesses as well. Amazon’s retail business is heavily based in atoms—just think of all those Amazon shipping boxes piled up in your recycling bin! Amazon originally outsourced its logistics to Ingram Book Company, but its heavy investment in inventory management systems and warehouses as it grew turned infrastructure

cualificada que Apple para lanzar un producto musical digital. El problema estuvo en que anunciaron su producto como el «reproductor mp3 de 5 GB», que es exactamente el mismo mensaje de Apple de las «1.000 canciones en tu bolsillo»; la diferencia estriba en que Creative nos contó QUÉ era su producto, mientras que Apple nos habló de POR QUÉ lo necesitábamos.

To deepen alignment across specialties, the Apple organizational structure was very different from that of most other firms. There were no product divisions that were their own profit centers. “We run one P&L for the company,” said operations head Tim Cook (who became CEO after Jobs’s death).8 Thus, divisions did not compete against each other for customers or worry about "cannibalization.” This proved a huge competitive advantage when Apple introduced the iPod and iTunes. Rival Sony, rich in assets that could have given Apple a run for its money, was undermined by their organization structure, which was divided into profit centers that drove focus on product lines but hampered collaboration across these lines. Sony’s music division and their consumer electronics division were never able to successfully join forces to compete against Apple. Conversely, at Apple, all departments could celebrate a sale, whether a consumer chose to download music through their iPod or iPhone, or send emails using an iPad or MacBook.

You go to an auto show and see some glamorous and wildly innovative concept car on display and you think, “I’d buy that in a second.” And then five years later, the car finally comes to market and it’s been whittled down from a Ferrari to a Pinto—all the truly breakthrough features have been toned down or eliminated altogether, and what’s left looks mostly like last year’s model. The same sorry fate could have befallen the iPod as well: Ive and Jobs could have sketched out a brilliant, revolutionary music player and then two years later released a dud. What kept the spark alive? The answer is that Apple’s development cycle looks more like a coffeehouse than an assembly line. The traditional way to build a product like the iPod is to follow a linear chain of expertise. The designers come up with a basic look and feature set and then pass it on to the engineers, who figure out how to actually make it work. And then it gets passed along to the manufacturing folks, who figure out how to build it in large numbers—after which it gets sent to the marketing and sales people, who figure out how to persuade people to buy it. This model is so ubiquitous because it performs well in situations where efficiency is key, but it tends to have disastrous effects on creativity, because the original idea gets chipped away at each step in the chain. The engineering team takes a look at the original design and says, “Well, we can’t really do that—but we can do 80 percent of what you want.” And then the manufacturing team says, “Sure, we can do some of that.” In the end, the original design has been watered down beyond recognition. Apple’s approach, by contrast, is messier and more chaotic at the beginning, but it avoids this chronic problem of good ideas being hollowed out as they progress through the development chain. Apple calls it concurrent or parallel production. All the groups—design, manufacturing, engineering, sales—meet continuously through the product-development cycle, brainstorming, trading ideas and solutions, strategizing over the most pressing issues, and generally keeping the conversation open to a diverse group of perspectives. The process is noisy and involves far more open-ended and contentious meetings than traditional production cycles—and far more dialogue between people versed in different disciplines, with all the translation difficulties that creates. But the results speak for themselves.

Research from Brunel University shows that chess students who trained with coaches increased on average 168 points in their national ratings versus those who didn’t. Though long hours of deliberate practice are unavoidable in the cognitively complex arena of chess, the presence of a coach for mentorship gives players a clear advantage. Chess prodigy Joshua Waitzkin (the subject of the film Searching for Bobby Fischer) for example, accelerated his career when national chess master Bruce Pandolfini discovered him playing chess in Washington Square Park in New York as a boy. Pandolfini coached young Waitzkin one on one, and the boy won a slew of chess championships, setting a world record at an implausibly young age. Business research backs this up, too. Analysis shows that entrepreneurs who have mentors end up raising seven times as much capital for their businesses, and experience 3.5 times faster growth than those without mentors. And in fact, of the companies surveyed, few managed to scale a profitable business model without a mentor’s aid. Even Steve Jobs, the famously visionary and dictatorial founder of Apple, relied on mentors, such as former football coach and Intuit CEO Bill Campbell, to keep himself sharp. SO, DATA INDICATES THAT those who train with successful people who’ve “been there” tend to achieve success faster. The winning formula, it seems, is to seek out the world’s best and convince them to coach us. Except there’s one small wrinkle. That’s not quite true. We just held up Justin Bieber as an example of great, rapid-mentorship success. But since his rapid rise, he’s gotten into an increasing amount of trouble. Fights. DUIs. Resisting arrest. Drugs. At least one story about egging someone’s house. It appears that Bieber started unraveling nearly as quickly as he rocketed to Billboard number one. OK, first of all, Bieber’s young. He’s acting like the rock star he is. But his mentor, Usher, also got to Billboard number one at age 18, and he managed to dominate pop music for a decade without DUIs or egg-vandalism incidents. Could it be that Bieber missed something in the mentorship process? History, it turns out, is full of people who’ve been lucky enough to have amazing mentors and have stumbled anyway.

The words were simple, the sentiment was true, and Hannah knew that marriage was supposed to last a lifetime. But hearing such grave words on this joyous occasion always reminded her of an opening line in a television murder mystery. In the next shot, the groom would kiss the bride and the whole congregation would mirror their happy smiles. Then the camera would pull back, and the music would change to a minor key. Something was about to happen, something ominous. Someone was going to die before the first commercial break, and you could almost bet that the victim would be one-half of the bridal couple, most likely the actor or actress who was lesser known and lesser paid.

I still couldn't believe how creative Annie was in coming up with the different flavors and embellishments for each cupcake; the finished products looked like huge jewels that sparkled appealingly in the counter display and on the black lacquer trays passed by the waitstaff. Annie had had her nose to the grindstone for days, as focused as I'd ever seen her, dicing apples and pears until they looked like nuggets of gold- as well they should, considering what that fruit cost!- and tasted like pure, sweet, warm explosions of flavor baked into the cakes. Annie's dexterity, precision, and speed with a knife had been a sight to behold. My contributions to the cupcakery's opening night were decidedly more mundane: I'd interviewed and hired the night's waitstaff, overseen the completion of the various construction and design projects, and ordered all of the noncooking supplies the shop needed. Treat glowed with sexy, low-lit energy; laughter and music filled the space; hip, beautiful people bit into cupcake after cupcake. If the shop had been in the Marina instead of the Mission, it was just the sort of place I would have visited frequently. But there was no use crying over that spilled buttercream.

All the royal tales got their own special festivals. In honor of the Sleeping Beauty tale, Ever After High held the yearly Beauty Sleep Festival. Everyone put on their pajamas and lay down on their beds, and a magical sleep spell rained over the castle, putting them into a restful slumber for two days. Briar rolled her eyes. "I'd prefer my story got a dance festival with some kicky music and a chocolate fountain." "It's kind of like a massive slumber party, so that's cool," said Ashlynn. "Kinda," said Briar. "But the best part of a slumber party isn't the part where you're unconscious. I'm already facing a hundred years of sleep. Worst. Festival. Ever." "You recall that the royal festival for the Cinderella story is basically just an excuse to get the students to clean the high school," said Ashlynn. Briar laughed, putting her arm around Ashlynn. "That's true! But at least your Spring Cleaning Festival ends with a Ball." Apple always enjoyed the Apple Festival in her story's honor- so many pies and turnovers and breads, and none of them poisoned. The whole school smelled of cinnamon and nutmeg for days. The Spring Cleaning Festival was an excellent opportunity to clean out her sock drawer and then wear a ball gown and dance till midnight. The Little Mermaid Festival took place every summer at Looking Glass Beach with swimming, beach volleyball, and a clam dig.

More sophisticated methods exist, of course. A potentially more powerful method is collaborative filtering. It gathers data about what users have bought in the past and uses AI to predict what people are likely to buy in the future. These methods can use both explicit information, like a customer’s ratings of the options, and implicit information, like whether or not they finished a specific program on Netflix. Most famously, perhaps, collaborative filtering is used by Amazon in generating “People who bought this also bought . . .” listings. Collaborative filtering requires a large set of past user behavior to make predictions. This is the heart of suggestions made by Apple Music, “who to follow” suggestions on Twitter, and matches on Tinder. Yes, Tinder apparently changes the people it will show you based on your swipes. Swiping right will change who you see in the future. It’s important to realize that, in its pure form, collaborative filtering doesn’t use in-depth information about the options themselves. When Apple Music recommends a tune, it knows nothing about the song’s tempo, beat, lyrics, or instrumentation. It simply knows that people who are like you like that song too.

Its track record in services was mixed. iTunes had been a runaway success that had transformed the music industry, but Apple Maps had been a bust. MobileMe, a 2008 online service for email, contacts, and calendar, hadn’t worked, and Siri, Apple’s novel voice assistant, had fallen behind its rivals in performance. In the absence of the next game-changing device, Cook was betting that he could persuade customers to stick with iPhones by getting them as tethered to Apple Music and other services as they had been

Joanna Stern was blunt: “I don’t love Apple Music.” She said it “lacks polish and simplicity” and compared its lists and menus to Russian nesting dolls.

Spotify’s key allies—the partners that safeguarded its survival by rejecting Apple’s entreaties to kill the free ad-based tier—were the three major music labels. Sony Music, Universal Music, and Warner Music, which collectively controlled 65–70 percent of global music market share. There is a reason why the majors turned down Apple’s offer: they were desperate for an alternative to Apple’s domination of digital music distribution.

The critical partners are aligned not according to exclusion but rather by nonexclusivity: their goal, rather than “not Apple,” was “not only Apple.” Spotify, as a focused, fragile, undernourished startup, was the perfect alternative. It presented a much better option than staying under Apple’s thumb, or suffering under a similar giant. As one senior music exec put it, “The last place most of us want streaming to end up is a straight fight between Apple and Google.

In unusual fashion, Astaire and Rogers are watched by an active (standing, dancing) rather than passive (seated, watching) audience. In the context of the Big Apple, an energetic group dance at its height in 1938, Astaire and Rogers’s combinations can be understood as examples of shining, when one couple steps forward to do a fancy step or combination while others watch, ready to join in at any time.