Apple Keynote Quotes

Jobs, who could identify with each of those sentiments, wrote some of the lines himself, including “They push the human race forward.” By the time of the Boston Macworld in early August, they had produced a rough version. They agreed it was not ready, but Jobs used the concepts, and the “think different” phrase, in his keynote speech there. “There’s a germ of a brilliant idea there,” he said at the time. “Apple is about people who think outside the box, who want to use computers to help them change the world.” They debated the grammatical issue: If “different” was supposed to modify the verb “think,” it should be an adverb, as in “think differently.” But Jobs insisted that he wanted “different” to be used as a noun, as in “think victory” or “think beauty.” Also, it echoed colloquial use, as in “think big.

La diffusion simultanée d’un volume trop important d’informations dans un format ramassé a pour conséquence inévitable la dilution complète du message. La bonne approche dans le cadre d’une présentation consiste plutôt à sélectionner quelques idées clés autour desquelles articuler un propos cohérent.

Une présentation réussie est tout simplement le fruit d’interactions maîtrisées entre un animateur, une série et un public.

Avec des slides adéquats, vous ferez en réalité d’une pierre trois coups avec un contenu mieux mis en valeur, des performances d’orateur améliorées et une attention accrue du public

Un slide est réussi à partir du moment où il devient impossible de le tronquer sans le dénaturer. Soustrayez des éléments jusqu'à atteindre cette limite, l'objectif étant d'obtenir un impact maximal avec un minimum de matière.

Perhaps we’ve been created with this need to take a bite of the forbidden apple? Maybe God has planted the sin within us so that we’ll be able to find him? You don’t find God until you search for him. And you don’t search for God until you need him, need his forgiveness. Perhaps the great Composer wished for his symphony to be more minor than major, that the disharmony, the wrong notes, leads to something greater. A greater harmony. Maybe it’s not only love that is like a fractal. Perhaps the universe itself has a fractal structure. That you are reborn as ever new copies of yourself, only with a slight twist. That you are given the chance to try again and again, until you find out who you really are. Until you find your true musical key. Then you’ll have reached your nirvana, the keynote where you can rest. Your true paradise. It’s magnanimous of the great Composer to give us the chance to try and fail, that we’re permitted to make the wrong choices before we find the right ones. That even the most minuscule particle of dust in the universe carries a copy of the entire universe within it. But the human heart remains the same all through the ages.

But just imagine what would happen at the next Apple keynote if Tim Cook announced a simple monthly Apple subscription plan that covered everything: network provider charges, automatic hardware upgrades, and add-on options for extra devices, music and video content, specialty software, gaming, etc. Not just an upgrade program, but Apple as a Service.

When you tapped the zoom button on our iPad demo, the keyboard you were looking at (say, mine) transitioned to the other one (his), much like clicking to go to the next slide in presentation software like Keynote or PowerPoint. The image of one keyboard disappeared to nothingness to reveal the other underneath. Bas added scaling to his animation—the keys of the departing keyboard changed size to match the one coming into view. He also tuned the timing of the animation, so it started slowly and sped up as it went, making you feel you had definitively landed once the animation finished. These effects were subtle, given that his animation was a mere fraction of a second, but Bas had a way of making these details count. When you looked at this zoom key animation, it appeared as if the keyboards were undergoing a complex morph. They weren’t. From an engineering perspective, this was significant, since the simplicity of the design meant I could write the code for his animation in just a couple hours. The magic was in the overall effect. The animation didn’t look like clicking from one slide to another in a presentation deck. When you tapped on the zoom button, it made you feel like one keyboard was becoming the other. The effect registered viscerally. It was exactly the kind of self-explanatory touch that made Apple software easy to use.