Apparel Brand Quotes

How much do you enjoy the ad of the hot brunette in the skimpy tank-top winking at you? How much do you enjoy that image of the college hunk with the cubed abdominals blue-steeling into the breeze? Once you make the link that it’s American Apparel, or Abercrombie, how do you then feel about that brand?

Over the past twenty years, Maher watched that pattern play out again and again as major clothing brands made demands on suppliers in Bangladesh to lower their prices while also completing orders faster and constantly improving their workplace and environmental standards. Fakir Fashion has implemented certified projects to treat its wastewater, harvest rainwater, use more solar power, provide meals and child care for workers, hire workers with disabilities, build schools in the local area and more. They have been unable to pass on any of the expenses of these improvements to apparel brands or consumers, who continue to want more for less.

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” George Bernard Shaw On a cool fall evening in 2008, four students set out to revolutionize an industry. Buried in loans, they had lost and broken eyeglasses and were outraged at how much it cost to replace them. One of them had been wearing the same damaged pair for five years: He was using a paper clip to bind the frames together. Even after his prescription changed twice, he refused to pay for pricey new lenses. Luxottica, the 800-pound gorilla of the industry, controlled more than 80 percent of the eyewear market. To make glasses more affordable, the students would need to topple a giant. Having recently watched Zappos transform footwear by selling shoes online, they wondered if they could do the same with eyewear. When they casually mentioned their idea to friends, time and again they were blasted with scorching criticism. No one would ever buy glasses over the internet, their friends insisted. People had to try them on first. Sure, Zappos had pulled the concept off with shoes, but there was a reason it hadn’t happened with eyewear. “If this were a good idea,” they heard repeatedly, “someone would have done it already.” None of the students had a background in e-commerce and technology, let alone in retail, fashion, or apparel. Despite being told their idea was crazy, they walked away from lucrative job offers to start a company. They would sell eyeglasses that normally cost $500 in a store for $95 online, donating a pair to someone in the developing world with every purchase. The business depended on a functioning website. Without one, it would be impossible for customers to view or buy their products. After scrambling to pull a website together, they finally managed to get it online at 4 A.M. on the day before the launch in February 2010. They called the company Warby Parker, combining the names of two characters created by the novelist Jack Kerouac, who inspired them to break free from the shackles of social pressure and embark on their adventure. They admired his rebellious spirit, infusing it into their culture. And it paid off. The students expected to sell a pair or two of glasses per day. But when GQ called them “the Netflix of eyewear,” they hit their target for the entire first year in less than a month, selling out so fast that they had to put twenty thousand customers on a waiting list. It took them nine months to stock enough inventory to meet the demand. Fast forward to 2015, when Fast Company released a list of the world’s most innovative companies. Warby Parker didn’t just make the list—they came in first. The three previous winners were creative giants Google, Nike, and Apple, all with over fifty thousand employees. Warby Parker’s scrappy startup, a new kid on the block, had a staff of just five hundred. In the span of five years, the four friends built one of the most fashionable brands on the planet and donated over a million pairs of glasses to people in need. The company cleared $100 million in annual revenues and was valued at over $1 billion. Back in 2009, one of the founders pitched the company to me, offering me the chance to invest in Warby Parker. I declined. It was the worst financial decision I’ve ever made, and I needed to understand where I went wrong.

Lion Capital also nominated one of its founding partners, Lyndon Lea, to American Apparel’s board in place of another nominee, Gene Montesano, the founder of Lucky Brand Jeans, whose name the hedge fund is withdrawing.

Interestingly, Jockey’s first attempt to enter India wasn’t with the Genomals. It was with Associated Apparels in 1962. Through the 1960s, many foreign innerwear brands were launched in India. Associated Apparels introduced the then world-famous Maidenform bras (owned today by Hanes) and tied up with Jockey to launch Jockey underwear in 1962. The international brand, Lovable, entered India in 1966 through a licensing deal and became a huge success. Along with it entered the brand Daisy Dee, through a subsidiary of Lovable, followed by Feelings. In 1971, Maxwell Industries launched VIP-branded innerwear for men in the economy segment, catching the attention of the discerning public with an advertisement featuring a Bollywood actor. In 1973, however, Jockey decided to leave India after the Indian government used the Foreign Exchange Regulation Act (FERA) to force multinational companies to dilute their ownership in their Indian ventures to 40 per cent. After Jockey exited India, its competitors flourished. Associated Apparels continued to focus on mid-premium innerwear during the 1980s and was successful in establishing themselves as a dominant player in the mid-premium innerwear segment through Liberty (men) and Libertina (women). Maxwell Industries, during the 1980s, launched the brand, Frenchie, to cater to the mid-premium innerwear segment. In 1985, Rupa & Co. emerged in the innerwear market, offering products across categories, including men, women and kids, and became one of the biggest manufacturers and sellers of innerwear in India. The success of Rupa was followed by many other domestic brands in the 1980s and ’90s, including Amul, Lux Cozi and Dollar in the men’s category, while Neva, Bodycare, Softy, Lady Care, Little Lacy, Red Rose, Sonari, Feather Line, etc., were the key players in the lingerie market. Then came the liberalization of 1991. With the regulatory hurdles to enter India removed, Jockey decided to return to India. And this time, it chose the right partners.

Despite initial enthusiasm from Page’s distributors, as an overall category, innerwear remained a low-profile product in retail stores. This would ultimately necessitate a high-pitched, pan-India advertising campaign from Page, but the costs were prohibitive. Competitive intensity from incumbents had already increased substantially during 1995–2000. When the company reached sales of Rs 21 crore in FY2000, Rupa and Maxwell were already at Rs 150 crore each. One level above them, in the mid-premium segment, brands like Liberty, Libertina and Tantex (TTK Tantex) were firmly ensconced. Associated Apparels (Liberty and Libertina) reported sales of Rs 100 crore during the same period. In a stroke of luck for Page, both TTK Tantex and Associated Apparels fell prey to labour strikes. TTK Tantex saw labour-related plant shutdowns in 1997 that lasted for two years, sending the company’s revenues into a steady descent (see Exhibit 55). The TTK Group had twenty companies across many sectors and, due to lack of management bandwidth to handle the crisis, sold the innerwear brand in FY02. In the same year, Associated Apparels had a labour strike in one of its factories that disrupted its supply chain. The exit of both TTK Tantex and the crippling of Associated Apparels played into Page’s hands as all the large innerwear retailers (dealers) in northern and western India shifted to Jockey.

alternative apparel wholesale When you shop clothes, drop shipping facilities are also available for the customer by the dealer to deliver the clothing materials straightly to the customer. Of course, it is one of the smart as well as efficient methods that help people to save their budget price on buying clothes in wholesale shop. When you buy those kinds of clothing, if the clothes are not perfectly suits you either in size or some other issues, and then they offer you alternative apparel wholesale for customers. When comparing to the normal retail shop, you have to spend more money to buy the clothes. You can get all kinds of clothes at leading brands along with reasonable price.

Yink in Trinidad for clothing is first online apparel customization company, which launch their own brand, design, color fit of apparel for both men and women.

The Trade Scatto Short Sleeve Jersey is the perfect blend of aerodynamic and technical fabrics. This jersey takes advantage of the fabrics and features from our FR-C collection combined with the fit of our Silver Line Jersey. The materials utilized are ideal for the sublimation process, providing Giordana's Designers and design partners with a high tech canvas on which they can create a wide range of graphics with impeccable detailing. This is what makes The Trade Category of Garments so much fun. Unique sublimated graphics help you stand out from your local group ride, crit, or gran fondo while enjoying the comfort and performance you'd expect from a Giordana Garment Tech Specs: • Gi27: front and side panels • Asteria 2.0: sleeves and shoulders • Doubled Asteria 2.0 arm cuffs • Host Carbon: back panel to support the pockets and prevent sagging • Two reflective strips along the centre jersey pocket • Gripper elastic at waist • CamLock Zipper • Fourth zippered pocket

Back then, when the culture was still building, people were loyal to stores, brands, and the cause. The style was retro-nineties, loud colors, vector or photographic driven, skinny jeans, selvage denim, lots of Japanese brands, and hip-hop/street culture content. There was also a political aspect to streetwear. Speaking for myself, I was sick of rocking logos for people. What people started printing their own shirts on AAA or American Apparel blanks, we got to rep the culture through the clothing. In the post-9/11 era, a lot of the more powerful messages about individuality, free speech, and what it was to be American manifested themselves in streetwear. (215)

It is hard to find many better examples of values-first leadership than Ventura, California-based outdoor clothing company Patagonia. For more than 30 years, the company has defied conventional wisdom by building its brand as much around environmental responsibility as on quality products and service. How many businesses would run a marketing campaign encouraging customers to not buy new products but repair the old ones instead in order to reduce their environmental footprint? Only companies interested in creating a “lovability economy” would prioritize sustainable growth for themselves and the world and take a long-term perspective. They see themselves as stewards of meaningful relationships and understand that mutually positive interactions and exchanges of value are lasting. Patagonia has even made its supply chain public with an online map showing every farm, textile mill, and factory it uses in sourcing its materials and manufacturing its products. Anyone who wants to can see where their Patagonia products come from and verify that the company is walking the walk — using sustainable materials and producing apparel in facilities that are safe for workers. That is transparency that breeds trust. Founder Yvon Chouinard’s vision has also led to a culture that is not only employee-friendly (the company even encourages employees at its corporate headquarters to quit early when the surf is up) but attracts people whose values align with the company’s. This aggressively anti-profit, pro-values approach has yielded big dividends. The privately-held benefit corporation is tight-lipped about its revenues, but two years after it began its “cause marketing” campaign, sales increased 27 percent, to $575 million in 2013.7

Malook – Women’s Pret Clothing Brand is an upcoming fashion label founded by Shazia Ovais. Malook is a tribute to the strong, multifaceted beauty of today’s woman and its delicately crafted apparel designs aim to balance an intrinsic sense of feminity with avant-garde innovation.

We've printed over 1 million garments for AUS brands in the last decade. Your brand deserves far more than a printer who just wants to 'put a print on a shirt'. We do things differently. We want to know about your business, your goals and what you need from your custom apparel. Our personalized service makes sure that you get exactly the result you are looking for, on time and with our 100% satisfaction guarantee. Ready for your free custom apparel consultation?