App For Book Quotes

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Don't die with the music on your tongue unsung! Don't die with the apps in your mind undesigned! Don't die with the books in your head unpublished! Don't die with the sermons in your heart unpreached! Live well and die well!

Everyone lies about writing. They lie about how easy it is or how hard it was. They perpetuate a romantic idea that writing is some beautiful experience that takes place in an architectural room filled with leather novels and chai tea. They talk about their “morning ritual” and how they “dress for writing” and the cabin in Big Sur where they go to “be alone”—blah blah blah. No one tells the truth about writing a book. Authors pretend their stories were always shiny and perfect and just waiting to be written. The truth is, writing is this: hard and boring and occasionally great but usually not. Even I have lied about writing. I have told people that writing this book has been like brushing away dirt from a fossil. What a load of shit. It has been like hacking away at a freezer with a screwdriver. I wrote this book after my kids went to sleep. I wrote this book on subways and on airplanes and in between setups while I shot a television show. I wrote this book from scribbled thoughts I kept in the Notes app on my iPhone and conversations I had with myself in my own head before I went to sleep. I wrote it ugly and in pieces.

The one plentiful herds of magazine writers would continue to be culled - by the Internet, by the recession, by the American public, who would rather watch TV or play video games or electronically inform friends that, like, 'rain sucks!' But there's no app for a bourbon buzz on a warm day in a cool, dark bar. The world will always want a drink.

I am drawn mostly, insistently to the human voice. How powerful and necessary the solo voice, the experience of being someone, something else for a little while. This is and will remain literature’s killer app, the thing most impervious to threat by everything that’s not the word.

it's going great. Two months in, and I've created three apps." "Apps?" "For people who buy my book as an e-book --which will be everybody. The first is called Don't Look. It's for the overly sensitive. It blurs and turns the type red when a dog dies or a baby is born with a birth defect. Stuff like that. My second is It's Not Okay When You Say It, and it delivers an electrical zap if the reader laughs at a racial slur. My third is Jesus Thesaurus, which replaces explicit sexual language with church words. So, when one of my characters 'saints' a guy's 'disciple', He'll beg her to 'cavalry' his 'Baptists' and 'shout amen'.

Ageless Wisdom is etched in the belly of the Earth, and you are one with Its Soul.

becameso

When he reached her Kindle app, she instantly realized she had made a mistake. She reached for the phone. "Wait—" "What's this?" He took a step back, holding the phone out of her reach. "Are these books?" He squinted down at the screen. Her face was suddenly so hot she felt like she was on fire. She felt like she had just been caught in a lie. "I—um—please don't click on—" She scrambled to get her phone again, but he simply moved out of the way again, keeping it out of her grasp. "The Lusty Minotaur?" He took another step out of her reach. "I Married An Alien Raccoon Warlord From Mars?" Erik cackled. "Oh, do tell. Is this what counts as literature these days?

Most of the successful innovators and entrepreneurs in this book had one thing in common: they were product people. They cared about, and deeply understood, the engineering and design. They were not primarily marketers or salesmen or financial types; when such folks took over companies, it was often to the detriment of sustained innovation. “When the sales guys run the company, the product guys don’t matter so much, and a lot of them just turn off,” Jobs said. Larry Page felt the same: “The best leaders are those with the deepest understanding of the engineering and product design.”34 Another lesson of the digital age is as old as Aristotle: “Man is a social animal.” What else could explain CB and ham radios or their successors, such as WhatsApp and Twitter? Almost every digital tool, whether designed for it or not, was commandeered by humans for a social purpose: to create communities, facilitate communication, collaborate on projects, and enable social networking. Even the personal computer, which was originally embraced as a tool for individual creativity, inevitably led to the rise of modems, online services, and eventually Facebook, Flickr, and Foursquare. Machines, by contrast, are not social animals. They don’t join Facebook of their own volition nor seek companionship for its own sake. When Alan Turing asserted that machines would someday behave like humans, his critics countered that they would never be able to show affection or crave intimacy. To indulge Turing, perhaps we could program a machine to feign affection and pretend to seek intimacy, just as humans sometimes do. But Turing, more than almost anyone, would probably know the difference. According to the second part of Aristotle’s quote, the nonsocial nature of computers suggests that they are “either a beast or a god.” Actually, they are neither. Despite all of the proclamations of artificial intelligence engineers and Internet sociologists, digital tools have no personalities, intentions, or desires. They are what we make of them.

Uber operates as UberTaxi in Athens. (You book your ride through the app, but a taxi picks you up.) Uber is generally cheaper than hailing a cab (often even half the cost, except for rides to and from the airport where there’s no savings). Note there is a €3 minimum charge.

Rea­sons Why I Loved Be­ing With Jen I love what a good friend you are. You’re re­ally en­gaged with the lives of the peo­ple you love. You or­ga­nize lovely ex­pe­ri­ences for them. You make an ef­fort with them, you’re pa­tient with them, even when they’re side­tracked by their chil­dren and can’t pri­or­i­tize you in the way you pri­or­i­tize them. You’ve got a gen­er­ous heart and it ex­tends to peo­ple you’ve never even met, whereas I think that ev­ery­one is out to get me. I used to say you were naive, but re­ally I was jeal­ous that you al­ways thought the best of peo­ple. You are a bit too anx­ious about be­ing seen to be a good per­son and you def­i­nitely go a bit over­board with your left-wing pol­i­tics to prove a point to ev­ery­one. But I know you re­ally do care. I know you’d sign pe­ti­tions and help peo­ple in need and vol­un­teer at the home­less shel­ter at Christ­mas even if no one knew about it. And that’s more than can be said for a lot of us. I love how quickly you read books and how ab­sorbed you get in a good story. I love watch­ing you lie on the sofa read­ing one from cover-to-cover. It’s like I’m in the room with you but you’re in a whole other gal­axy. I love that you’re al­ways try­ing to im­prove your­self. Whether it’s running marathons or set­ting your­self chal­lenges on an app to learn French or the fact you go to ther­apy ev­ery week. You work hard to be­come a bet­ter ver­sion of your­self. I think I prob­a­bly didn’t make my ad­mi­ra­tion for this known and in­stead it came off as ir­ri­ta­tion, which I don’t re­ally feel at all. I love how ded­i­cated you are to your fam­ily, even when they’re an­noy­ing you. Your loy­alty to them wound me up some­times, but it’s only be­cause I wish I came from a big fam­ily. I love that you al­ways know what to say in con­ver­sa­tion. You ask the right ques­tions and you know ex­actly when to talk and when to lis­ten. Ev­ery­one loves talk­ing to you be­cause you make ev­ery­one feel im­por­tant. I love your style. I know you think I prob­a­bly never no­ticed what you were wear­ing or how you did your hair, but I loved see­ing how you get ready, sit­ting in front of the full-length mir­ror in our bed­room while you did your make-up, even though there was a mir­ror on the dress­ing ta­ble. I love that you’re mad enough to swim in the English sea in No­vem­ber and that you’d pick up spi­ders in the bath with your bare hands. You’re brave in a way that I’m not. I love how free you are. You’re a very free per­son, and I never gave you the sat­is­fac­tion of say­ing it, which I should have done. No one knows it about you be­cause of your bor­ing, high-pres­sure job and your stuffy up­bring­ing, but I know what an ad­ven­turer you are un­der­neath all that. I love that you got drunk at Jack­son’s chris­ten­ing and you al­ways wanted to have one more drink at the pub and you never com­plained about get­ting up early to go to work with a hang­over. Other than Avi, you are the per­son I’ve had the most fun with in my life. And even though I gave you a hard time for al­ways try­ing to for al­ways try­ing to im­press your dad, I ac­tu­ally found it very adorable be­cause it made me see the child in you and the teenager in you, and if I could time-travel to any­where in his­tory, I swear, Jen, the only place I’d want to go is to the house where you grew up and hug you and tell you how beau­ti­ful and clever and funny you are. That you are spec­tac­u­lar even with­out all your sports trophies and mu­sic cer­tifi­cates and in­cred­i­ble grades and Ox­ford ac­cep­tance. I’m sorry that I loved you so much more than I liked my­self, that must have been a lot to carry. I’m sorry I didn’t take care of you the way you took care of me. And I’m sorry I didn’t take care of my­self, ei­ther. I need to work on it. I’m pleased that our break-up taught me that. I’m sorry I went so mental. I love you. I always will. I'm glad we met.

When you’ve invested a lot of time in being accessible and keeping up with what’s happening, it’s easy to conclude that it all has a certain value, even if what you have done might not be important. This is called rationalization. The New York Review of Books labeled the battle between producers of apps “the new opium wars,” and the paper claims that “marketers have adopted addiction as an explicit commercial strategy.” The only difference is that the pushers aren’t peddling a product that can be smoked in a pipe, but rather is ingested via sugar-coated apps. In a way, silence is the opposition to all of this. It’s about getting inside what you are doing. Experiencing rather than overthinking. Allowing each moment to be big enough. Not living through other people and other things. Shutting out the world and fashioning your own silence whenever you run, cook food, have sex, study, chat, work, think of a new idea, read or dance.

Children need practice dealing with other people. With people, practice never leads to perfect. But perfect isn’t the goal. Perfect is the goal only in a simulation. Children become fearful of not being in control in a domain where control is not the point. Beyond this, children use conversations with one another to learn how to have conversations with themselves. For children growing up, the capacity for self-reflection is the bedrock of development. I worry that the holding power of the screen does not encourage this. It jams that inner voice by offering continual interactivity or continual connection. Unlike time with a book, where one’s mind can wander and there is no constraint on time out for self-reflection, “apps” bring children back to the task at hand just when a child’s mind should be allowed to wander. So in addition to taking children away from conversation with other children, too much time with screens can take children away from themselves. It is one thing for adults to choose distraction over self-reflection. But children need to learn to hear their own voices.

Libby!” I shriek, realization dawning. “Why the hell are you on a dating app?” “I’m not,” she says. “You are.” “I am definitely not,” I say. “I made an account for you,” she says. “It’s a new app. Very marriage minded. I mean, it’s called Marriage of Minds.” “MOM?” I say. “The acronym for the app is MOM? Sometimes I worry about the severe lack of warning bells in your brain, Libby.

We were always looking for the perfect man. Even those of us who were not signed up for the traditional, heteronormative experience were nevertheless fascinated with the anthropological, unicorn-like search for one. Married or single, we were either searching for him or trying to mold him from one we already had. This perfect specimen would consist of the following essential attributes: He shared his food and always ordered dessert. When we recommended a book, he bought it without needing a friend to second our suggestion first. He knew how to pack a diaper bag without being told. He was a Southern gentleman with a mother from the East Coast who fostered his quietly progressive sensibilities. He said “I love you” after 2.5 months. He didn’t get drunk. He knew how to do taxes. He never questioned our feminist ideals when we refused to squish bugs or change oil. He didn’t sit down to put on his shoes. He had enough money for retirement. He wished vehemently for male-hormonal birth control. He had a slight unease with the concept of women’s shaved vaginas, but not enough to take a stance one way or another. He thought Mindy Kaling was funny. He liked throw pillows. He didn’t care if we made more money than him. He liked women his own age. We were reasonable and irrational, cynical and naïve, but always, always on the hunt. Of course, this story isn’t about perfect men, but Ardie Valdez unfortunately didn’t know that yet when, the day after Desmond’s untimely death, Ardie’s phone lit up: a notification from her dating app.

Life of a software engineer sucks big time during project release. Every single team member contribution is very important. At times, we have to skip breakfast, lunch and even dinner, just to make sure the given ‘TASK’ is completed. Worst thing, that’s the time we get to hear wonderful F* words. It can be on conference calls or on emails, still we have to focus and deliver the end product to a client, without any compromise on quality. Actually, every techie should be saluted. We are the reason for the evolution of Information Technology. We innovate. We love artificial intelligence. We create bots and much more. We take you closer to books. Touch and feel it without the need of carrying a paperback. We created eBook and eBook reader app: it’s basically a code of a software engineer that process the file, keeps up-to-date of your reading history, and gives you a smoother reading experience. We are amazing people. We are more than a saint of those days. Next time, when you meet a software engineer, thank him/her for whatever code he/she developed, tested, designed or whatever he/she did!

Observation: Thanks to technological advances, avid readers seem to be replacing DTBAD (Dead Tree Book Acquisition Disorder) with an alphabet soup of more more modern-day hoarding behaviors: EBAD (E-Book Acquistion Disorder), EGAD (Electronic Gadget Acquisition Disorder), and ABAD (Audiobook Acquisition Disorder). Of course, there's also MYBAD (Movie and YouTube Acquisition Disorder: the hoarding or obsessive viewing of digital films and videos, some based on books). If any of these syndromes describes you, take heart: there's probably an app for that! - 8/9/2013

Growth hackers resist this temptation (or, more appropriate, this delusion). They opt, deliberately, to attract only the early adopters who make or break new tech services and seek to do it as cheaply as possible. In fact, part of the reason the scrappy start-ups, services, and apps in this book might not always be well-known or topics of daily conversation is because their founders have focused their energies on product development with an eye toward growth—they’re now millions of members strong without any superfluous “buzz.” They got to mass market by ignoring the urge to appeal to the mass market, at least to start with.

To extend the digital metaphor, both rivals must also reconsider the fitness of their apps for the twenty-first century. In his book Civilization, Niall Ferguson identifies six 'killer apps' - ideas and institutions that drove the extraordinary divergence in prosperity between the West and the rest of the world after 1500. These are competition, the scientific revolution, property rights, modern medicine, consumer society, and work ethic. While noting China's great reconvergence with the West since 1970, Niall wonders if China can sustain its progress without killer app number three: secure private property rights. I worry that the American work ethic has lapsed into mediocrity, while its consumer society has become decadent.

This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company.

This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company. This

However this future evolves, we will have to answer a pressing question: How will writers (or anyone else who creates content that can be digitized, from movies to music to apps to journalism) make a living in an era in which digital content can be freely replicated? That is now my greatest worry as I contemplate the so-called writing life that I hope to continue—and that I hope my daughter and all future generations will continue. For three hundred years, ever since the Statute of Anne was established in Britain, there has been a system under which people who created things, such as books or articles or music or pictures, had a right to benefit from copies that were made of them. Because of this “copyright” system, we have encouraged and rewarded three centuries of creativity in various fields of endeavor, and this has produced a flourishing economy based on the creation by talented individuals of intellectual property. Among other things, this allowed all sorts of people, ranging from Walker Percy on down to me, to make a living at the so-called writing life. May the next generation enjoy that delightful opportunity as well.

The app is designed for reciprocity. You swipe right on the people you’re interested in but if they don’t swipe back, poof, you’ll never get a chance to talk. And apparently, the woman who lunches in Paris and regrets nothing doesn’t want to talk to me. Which is fine. That’s her right. Whatever. I’m fine. (I hope she regrets it.) When you have a match, there’s a ding (such a rush) and the app encourages you to send a message to ‘your future BFF’. Crucially, after you’ve matched, you only have twenty four hours to message each other before your potential friendship expires. And if they don’t reply to your message within twenty-four hours, they disappear for ever. There are so many areas for rejection with this app. A woman named Elizabeth appears. Her bio reads: ‘I’m into cooking, trying new restaurants, trash TV, theatre, reading, travelling, and exploring. Love a girls’ night in as much as a night out. Lived in New York for a few years. Looking for friends to explore the city with or maybe start or join a feminist book club.’ Yes! Yes, Elizabeth, yes! I send her a message about how I’d be up for her feminist book club and trying new restaurants. Safe. Solid. Not groundbreaking, but friendly enough. Elizabeth doesn’t reply. ‘Elizabeth, don’t do this to us!’ I yell at her photo. I watch the time dwindle away. And then, before we have even begun, our time is up. Her profile photo fades to grey, like she’s dead. Which she is. To me.

Here’s some startup pedagogy for you: When confronted with any startup idea, ask yourself one simple question: How many miracles have to happen for this to succeed? If the answer is zero, you’re not looking at a startup, you’re just dealing with a regular business like a laundry or a trucking business. All you need is capital and minimal execution, and assuming a two-way market, you’ll make some profit. To be a startup, miracles need to happen. But a precise number of miracles. Most successful startups depend on one miracle only. For Airbnb, it was getting people to let strangers into their spare bedrooms and weekend cottages. This was a user-behavior miracle. For Google, it was creating an exponentially better search service than anything that had existed to date. This was a technical miracle. For Uber or Instacart, it was getting people to book and pay for real-world services via websites or phones. This was a consumer-workflow miracle. For Slack, it was getting people to work like they formerly chatted with their girlfriends. This is a business-workflow miracle. For the makers of most consumer apps (e.g., Instagram), the miracle was quite simple: getting users to use your app, and then to realize the financial value of your particular twist on a human brain interacting with keyboard or touchscreen. That was Facebook’s miracle, getting every college student in America to use its platform during its early years. While there was much technical know-how required in scaling it—and had they fucked that up it would have killed them—that’s not why it succeeded. The uniqueness and complete fickleness of such a miracle are what make investing in consumer-facing apps such a lottery. It really is a user-growth roulette wheel with razor-thin odds. The classic sign of a shitty startup idea is that it requires at least two (or more!) miracles to succeed. This was what was wrong with ours. We had a Bible’s worth of miracles to perform:

Patrick Vlaskovits, who was part of the initial conversation that the term “growth hacker” came out of, put it well: “The more innovative your product is, the more likely you will have to find new and novel ways to get at your customers.”12 For example: 1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks). 9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine).

Key Points: ● Transparency - Blockchain offers significant improvements in transparency compared to existing record keeping and ledgers for many industries. ● Removal of Intermediaries – Blockchain-based systems allow for the removal of intermediaries involved in the record keeping and transfer of assets. ● Decentralization – Blockchain-based systems can run on a decentralized network of computers, reducing the risk of hacking, server downtime and loss of data. ● Trust – Blockchain-based systems increase trust between parties involved in a transaction through improved transparency and decentralized networks along with removal of third-party intermediaries in countries where trust in the intermediaries doesn’t exist. ● Security – Data entered on the blockchain is immutable, preventing against fraud through manipulating transactions and the history of data. Transactions entered on the blockchain provide a clear trail to the very start of the blockchain allowing any transaction to be easily investigated and audited. ● Wide range of uses - Almost anything of value can be recorded on the blockchain and there are many companies and industries already developing blockchain-based systems. These examples are covered later in the book. ● Easily accessible technology – Along with the wide range of uses, blockchain technology makes it easy to create applications without significant investment in infrastructure with recent innovations like the Ethereum platform. Decentralized apps, smart contracts and the Ethereum platform are covered later in the book. ● Reduced costs – Blockchain-based ledgers allow for removal of intermediaries and layers of confirmation involved in transactions. Transactions that may take multiple individual ledgers, could be settled on one shared ledger, reducing the costs of validating, confirming and auditing each transaction across multiple organizations. ● Increased transaction speed – The removal of intermediaries and settlement on distributed ledgers, allows for dramatically increased transaction speeds compared to a wide range of existing systems.

University, where she is an adjunct professor of education and serves on the Veterans Committee, among about a thousand other things. That’s heroism. I have taken the kernel of her story and do what I do, which is dramatize, romanticize, exaggerate, and open fire. Hence, Game of Snipers. Now, on to apologies, excuses, and evasions. Let me offer the first to Tel Aviv; Dearborn, Michigan; Greenville, Ohio; Wichita, Kansas; Rock Springs, Wyoming; and Anacostia, D.C. I generally go to places I write about to check the lay of streets, the fall of shadows, the color of police cars, and the taste of local beer. At seventy-three, such ordeals-by-airport are no longer fun, not even the beer part; I only go where there’s beaches. For this book, I worked from maps and Google, and any geographical mistakes emerge out of that practice. Is the cathedral three hundred yards from the courthouse in Wichita? Hmm, seems about right, and that’s good enough for me on this. On the other hand, I finally got Bob’s wife’s name correct. It’s Julie, right? I’ve called her Jen more than once, but I’m pretty sure Jen was Bud Pewtie’s wife in Dirty White Boys. For some reason, this mistake seemed to trigger certain Amazon reviewers into psychotic episodes. Folks, calm down, have a drink, hug someone soft. It’ll be all right. As for the shooting, my account of the difficulties of hitting at over a mile is more or less accurate (snipers have done it at least eight times). I have simplified, because it is so arcane it would put all but the most dedicated in a coma. I have also been quite accurate about the ballistics app FirstShot, because I made it up and can make it do anything I want. The other shot, the three hundred, benefits from the wisdom of Craig Boddington, the great hunter and writer, who looked it over and sent me a detailed email, from which I have borrowed much. Naturally, any errors are mine, not Craig’s. I met Craig when shooting something (on film!) for another boon companion, Michael Bane, and his Outdoor Channel Gun Stories crew. For some reason, he finds it amusing when I start jabbering away and likes to turn the camera on. Don’t ask me why. On the same trip, I also met the great firearms historian and all-around movie guy (he knows more than I do) Garry James, who has become

I believe that social media, and the internet as a whole, have negatively impacted our ability to both think long-term and to focus deeply on the task in front of us. It is no surprise, therefore, that Apple CEO, Steve Jobs, prohibited his children from using phones or tablets—even though his business was to sell millions of them to his customers! The billionaire investor and former senior executive at Facebook, Chamath Palihapitiya, argues that we must rewire our brain to focus on the long term, which starts by removing social media apps from our phones. In his words, such apps, “wire your brain for super-fast feedback.” By receiving constant feedback, whether through likes, comments, or immediate replies to our messages, we condition ourselves to expect fast results with everything we do. And this feeling is certainly reinforced through ads for schemes to help us “get rich quick”, and through cognitive biases (i.e., we only hear about the richest and most successful YouTubers, not about the ones who fail). As we demand more and more stimulation, our focus is increasingly geared toward the short term and our vision of reality becomes distorted. This leads us to adopt inaccurate mental models such as: Success should come quickly and easily, or I don’t need to work hard to lose weight or make money. Ultimately, this erroneous concept distorts our vision of reality and our perception of time. We can feel jealous of people who seem to have achieved overnight success. We can even resent popular YouTubers. Even worse, we feel inadequate. It can lead us to think we are just not good enough, smart enough, or disciplined enough. Therefore, we feel the need to compensate by hustling harder. We have to hurry before we miss the opportunity. We have to find the secret that will help us become successful. And, in this frenetic race, we forget one of the most important values of all: patience. No, watching motivational videos all day long won’t help you reach your goals. But, performing daily consistent actions, sustained over a long period of time will. Staying calm and focusing on the one task in front of you every day will. The point is, to achieve long-term goals in your personal or professional life, you must regain control of your attention and rewire your brain to focus on the long term. To do so, you should start by staying away from highly stimulating activities.

me to be honest about his failings as well as his strengths. She is one of the smartest and most grounded people I have ever met. “There are parts of his life and personality that are extremely messy, and that’s the truth,” she told me early on. “You shouldn’t whitewash it. He’s good at spin, but he also has a remarkable story, and I’d like to see that it’s all told truthfully.” I leave it to the reader to assess whether I have succeeded in this mission. I’m sure there are players in this drama who will remember some of the events differently or think that I sometimes got trapped in Jobs’s distortion field. As happened when I wrote a book about Henry Kissinger, which in some ways was good preparation for this project, I found that people had such strong positive and negative emotions about Jobs that the Rashomon effect was often evident. But I’ve done the best I can to balance conflicting accounts fairly and be transparent about the sources I used. This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company. This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain its innovative edge, and when societies around the world are trying to build creative digital-age economies, Jobs stands as the ultimate icon of inventiveness, imagination, and sustained innovation. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently: They developed not merely modest product advances based on focus groups, but whole new devices and services that consumers did not yet know they needed. He was not a model boss or human being, tidily packaged for emulation. Driven by demons, he could drive those around him to fury and despair. But his personality and passions and products were all interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is thus both instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

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For experimental artists, the goal is often quite different. While the process of creating still ends with a finished work of some sort, the end result is generally unknown. It’s often more about exploring a specific concept, technique, or tool, as opposed to constructing something the artist has envisioned. There are exceptions, of course; this is experimental art, after all.

they are transforming their organizations into armies of killer apps and crunching their way to victory.

Whether it’s interviewing someone over Skype, developing an affable Twitter persona, learning how to publish an e-book, or experimenting with a new task management app, we must become adept at testing out new technologies that can benefit us in our personal and professional lives. Sometimes, we will choose not to integrate a new technology into our lives, and that’s okay. It’s the experimentation, and the awareness we gain through it, that’s key.

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You can now set up a Household with another adult in your family, enabling both of you to jointly manage up to four FreeTime child profiles. Family Library lets you share books and other digital content with each other across Amazon devices and Kindle apps. You can activate Family Library when adding an adult to your Household. To set up a Household and activate Family Library go to Settings, then Registration and Household.

Fear ye not, stand still.… —Exodus 14:13 (KJV) Help, God! I’m overwhelmed! In the middle of creating a real estate brochure, my computer paused for what seemed an eternity each time I dropped in a new photo. “Hmm,” said the technician when my computer reacted to his touch like a really slow-moving snail, “let’s check your apps.” The technician tapped my home screen twice, and a stream of intriguing icons appeared at the bottom of the page. He swiped them with his finger. There were my mailbox, weather, news, Google, Mapquest, calendar, contacts, two word games, solitaire, a poetry book. On he swiped, past real estate, camera, some magazines, alarm clock, dictionary, Bible. “You haven’t turned off your apps in a while,” he said. “I didn’t know I was supposed to,” I answered. “If you leave them on, there’s too much information vying for space,” he explained. “Then everything slows down. A computer is like a person…can’t handle everything at once.” Hey, God, have You brought me here to tell me something? The tech showed me how to turn off the apps I didn’t need. Now my computer was brochure-ready and humming at full speed. As I left the store, I was humming too. Standing still, I turned off all the extra programs in my head and focused on the task at hand! Father, in a complicated world, You bring me back to what’s always true: “Be still” and know…one thing at a time! —Pam Kidd Digging Deeper: Prv 3:5–6; Is 40:28–31

Whispersync synchronises your Kindle device so that purchases and book samples downloaded in Kindle apps or on other Kindle devices registered with your account are always available to you. This enables you to read a few pages using the Kindle application on your iPhone, iPad or Android device

The logistics of getting them around were just completely insurmountable,” said Hanson-Press. “I was really stressed every single day about getting them around.” Cue HopSkipDrive, a Los Angeles start-up that has been described as ride-hailing for children. Founded by three Angelenos who are also moms, the service chauffeurs only children ages 7 to 17. In many ways, it's similar to transport network companies such as Uber, Lyft and SideCar (Uber requires customers to be over 18). Drivers are contractors who use their own vehicles to transport passengers. All drivers undergo third-party background checks and vehicle inspections. Parents can book rides for their kids through a mobile app and pay through a cashless transaction. But there are also significant differences. Unlike Uber, whose drivers simply need to have experience behind the wheel, HopSkipDrive drivers are required to have at least five years of experience caring for children (this can mean people who are themselves parents, nannies, teachers, camp counselors, etc.). And like Shuddle, a similar service that operates in the San Francisco Bay Area, all drivers are vetted in person. HopSkipDrive checks drivers' references and will even go for a ride with each driver it signs up. All rides are covered by insurance specific to transporting minors.

new features include: Household Support and Family Library You can now set up a Household with another adult in your family, enabling both of you to jointly manage up to four FreeTime child profiles. Family Library lets you share books and other digital content with each other across Amazon devices and Kindle apps. You can activate Family Library when adding an adult to your Household. To set up a Household and activate Family Library, go to Settings and then Registration and Household. About This Book Before starting a new book, you can now get valuable information about the book that improves your overall reading experience. For instance, you can mark a book as "Currently Reading" on Goodreads, discover more about the series or read more about the author of the book. Word Wise For global readers learning

Like an app straining for a song, data science is about finding patterns...to devise methods, structures, even shortcuts to find the signal amidst the noise. We're all looking for our own Parson's code. Something so simple and yet so powerful in a once-in-a-lifetime discovery, but luckily there are a lot of lifetimes out there. And for any problem that data science might face, this book ["Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us About Our Offline Selves"] has been my way to say: I like our odds.

If you were learning a new skill, you would naturally seek knowledge from the experts.   A study Bible provides insight, commentary, and articles by those experts.  It makes for a fascinating and enjoyable read. Okay, some people hate to read, (they’re probably not reading this book).  That’s no excuse.  There are audible Bible apps you can download, books on audio, and sermons on the radio. However you do it, you must continue to feed or you’ll starve.  The proven ideal is to study the Scripture and spend regular quiet time with God.   He can only speak to us when we are quiet, and He speaks to us through His word - loud and clear.

you prefer to listen rather than read (sometimes called “ristening”), try a text-to-speech app for your mobile device.

Well, I hope not everything. Shay has some racy books in her collection.” Cam pressed her lips together to keep from laughing. Blaine wanted nothing but to claim those lips and other parts of her. “She does not. And how would you know?” He lifted a brow, calling her bluff. “You borrowed some of them.” “Pft. Whatever.” She pulled out her Smartphone and opened an app then handed it to Max. “They’re not racy. They are bedtime stories for adults.” “Exactly.

kind of nice,

Amazon’s Kindle Fire is a very affordable tablet computer. It runs on the Android operating system and,

Now that you understand the key players in ecosystems, here are the key principles of building an ecosystem. They are similar to the principles of creating a community discussed in chapter 8, “The Art of Evangelizing.” CREATE SOMETHING WORTHY OF AN ECOSYSTEM. Once again, the key to evangelism, sales, presentations, and now ecosystems is a great product. In fact, if you create a great product, you may not be able to stop an ecosystem from forming. By contrast, it’s hard to build an ecosystem around crap. DESIGNATE A CHAMPION. Many employees would like to help build an ecosystem, but who wakes up every day with this task at the top of her list of priorities? Another way to look at this is, “Who’s going to get fired if an ecosystem doesn’t happen?” Ecosystems need a champion—an identifiable hero—within the company to carry the flag for the community. DON’T COMPETE WITH THE ECOSYSTEM. If you want people or organizations to take part in your ecosystem, then you shouldn’t compete with them. For example, if you want people to create apps for your product, then don’t sell (or give away) apps that do the same thing. It was hard to convince companies to create a Macintosh word processor when Apple was giving away MacWrite. CREATE AN OPEN SYSTEM. An “open system” means that there are minimal requirements to participating and minimal controls on what you can do. A “closed system” means that you control who participates and what they can do. Either can work, but I recommend an open system because it appeals to my trusting, anarchic personality. This means that members of your ecosystem will be able to write apps, access data, and interact with your product. I’m using software terminology here, but the point is to enable people to customize and tweak your product. PUBLISH INFORMATION. The natural complement of an open system is publishing books and articles about the product. This spreads information to people on the periphery of a product. Publishing also communicates to the world that your startup is open and willing to help external parties. FOSTER DISCOURSE. The definition of “discourse” is “verbal exchange.” The key word is “exchange.” Any company that wants an ecosystem should foster the exchange of ideas and opinions. This means your website should provide a forum where people can engage with other members as well as your employees. This doesn’t mean that you let the ecosystem run your company, but you should hear what members have to say. WELCOME CRITICISM. Most organizations feel warm and fuzzy toward their ecosystem as long as the ecosystem says nice things, buys their products, and never complains. The minute that the ecosystem says anything negative, however, many organizations freak out and get defensive. This is dumb. A healthy ecosystem is a long-term relationship, so an organization shouldn’t file for divorce at the first sign of discord. Indeed, the more an organization welcomes—or even celebrates—criticism, the stronger its bonds to its ecosystem become. CREATE A NONMONETARY REWARD SYSTEM. You already know how I feel about paying people off to help you, but this doesn’t mean you shouldn’t reward people in other ways. Things as simple as public recognition, badges, points, and credits have more impact than a few bucks. Many people don’t participate in an ecosystem for the money, so don’t insult them by rewarding them with it.

Nir elaborates in this post: TriggerThe trigger is the actuator of a behavior — the spark plug in the engine. Triggers come in two types: external and internal. Habit-forming technologies start by alerting users with external triggers like an email, a link on a web site, or the app icon on a phone. ActionAfter the trigger comes the intended action. Here, companies leverage two pulleys of human behavior – motivation and ability. This phase of the Hook draws upon the art and science of usability design to ensure that the user acts the way the designer intends. Variable RewardVariable schedules of reward are one of the most powerful tools that companies use to hook users. Research shows that levels of dopamine surge when the brain is expecting a reward. Introducing variability multiplies the effect, creating a frenzied hunting state, activating the parts associated with wanting and desire. Although classic examples include slot machines and lotteries, variable rewards are prevalent in habit-forming technologies as well. InvestmentThe last phase of the Hook is where the user is asked to do bit of work. The investment implies an action that improves the service for the next go-around. Inviting friends, stating preferences, building virtual assets, and learning to use new features are all commitments that improve the service for the user. These investments can be leveraged to make the trigger more engaging, the action easier, and the reward more exciting with every pass through the Hook. We’ve found this model (and the accompanying book) to be a great starting point for a customer acquisition and retention strategy.

One example is how Amazon.com provides free gift wrapping in order to help track which books are purchased as gifts. At one point Amazon was not tracking the number of items sold as gifts; the company added the gift-wrapping feature to be able to track it. Another example is how consumers are given coupons so retailers can see, among other things, what newspapers their customers read. Inexpensive personal sensors and apps for smart devices are available for many types of measurement about human activity.

You may want to consider also getting a good calorie counter app, online food database, or nutrient values book such as Corinne T. Netzer’s Complete Book of Food Counts. Then

For instance, you can’t buy e-books through the Kindle app on your iPhone because Apple takes 30% of app-driven sales—a cut that would hurt Amazon’s already razor-thin margin.

Psychologists characterize human intelligence as a composite of a variety of skills such as learning from experiences and adapting consequently, understanding abstract ideas, reasoning, problem-solving, linguistic use, and perception.

there has never been such a plethora of advice on looking good. We are constantly bombarded with diet books,.. and there are ever more digital apps and filters to enhance what the products can't.

since transactions on today’s platforms are conducted through application programming interfaces (APIs) rather than person-to-person negotiations, they proceed swiftly, seamlessly, and in incredible volumes, all with barely any human intervention. If a platform achieves scale and becomes the de facto standard for its industry, the network effects of compatibility and standards (combined with the ability to rapidly iterate and optimize the platform) create a significant and lasting competitive advantage that can be nearly unassailable. This dominance lets the market leader “tax” all the participants who want to use the platform, much as levies were imposed in the bygone Republic of Venice. For example, the iTunes store takes a 30 percent share of the proceeds whenever a song, a movie, a book, or an app is sold on that platform. These platform revenues tend to have very high gross margins,

Do you Want to Read Books of Apps and games?

Many famous motivational speakers and influencers will tell you that you can get whatever you want in life but I will never tell you that. Do you know who else would not say that? Andrew Carnegie and John D. Rockefeller. But people love to be lied to and love entertaining fantasies, so they say I'm the one who doesn't know enough and that's why my thinking is limited. Well, have they tried to sell anything on a Chinese website or through an American or Canadian platform like Shopify? Many even tell me they plan to start their business using WordPress, which shows how ignorant they are of what their dreams need to become true. In reality, as soon as you start going through these paths you will see that you are stopped along the way. Many apps don't work in your country, and many markets are also not open to you due to location. In other cases, they claim to investigate you before deciding if you should have access to their features, while what they do is to simply look at your IP address. This happens to any industry, including the book industry.

Take for another example the case of distraction caused by the most notorious of modern-day diversions—the mobile phone. While you’re at your desk, typing away on your computer for a soon-due report—or attempting to, more like—your phone sits just beside your keyboard. This arrangement makes it oh-so-easy for your hand to alight on your phone whenever you pause to think what to type next, and the next thing you know, you’re trapped in an endless cycle of scrolling through Facebook memes, bingeing on YouTube videos, and chatting with your friends over WhatsApp. When you attempt to concentrate on a task with your phone just within sight and reach, buzzing on every notification, you are practically depleting your willpower to resist temptations with every second that passes. To remedy the situation, disable your phone’s sound and vibration features for notifications, then keep your phone in your bag or drawer. You may even opt to go the extra mile by locking your drawer or putting your phone in a locker across the room. The extra effort and time it would take for you to check your phone whenever your attention drifts off is usually enough to deter you from pursuing that distraction, and it allows you the chance to refocus your efforts on the task at hand. Ultimately, you want to create an environment for yourself that is clear of distractions and obvious temptations.

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Topics & Questions for Discussion In Chapter One, “Cyrus Jones and the Magic Funeral,” Asha describes Cyrus as “mostly human, a little bit cartoon, a tiny bit ghost.” Having read the book, what do you think of Cyrus as a character? Have you met anyone like him in real life? Think back to your high school crush(es). Do you recall that first feeling of attraction? How would you react if you happened upon that person now? What does Asha’s relationship with her older sister Mira bring to story? How does she add to your understanding of Asha as a person? Jules is a source of support, emotional and financial, for Cyrus and Asha. What other roles does he play in the novel? Recall the manifesto Cyrus writes in Chapter Three: “We don’t try to convince people to buy things We don’t spy on anyone We don’t sell our souls (we don’t sell anything) and We are equal partners and make all decisions together.” Did you predict any of these points might falter? Were you correct? Consider what kind of workplace Utopia is. Would you like to work there? What elements would you like to see in your current work situation? At the end of Chapter Five, Asha thinks about the cultural differences between her and Cyrus, contemplating his “whiteness.” To what extent do you think their differences affect their understanding of each other? Have you had to think about cultural differences in a similar way? Besides WAI, several other app ideas are mentioned in the novel: Consentify, LoneStar, Buttery, Flitter, and so on. Discuss your favorite, or if you have any other start up ideas. Asha, Cyrus, and Jules must delve into all the logistical aspects of starting and growing a business, from assembling the right team to sourcing funding. What seem to be the biggest challenges to starting a business? The novel deals with themes of gender dynamics and white male privilege throughout. At what points can you see these dynamics at play, and how do the characters respond? If you were Asha’s friend, or family member, how would you react to her relationship with Cyrus? Would you have warned her or supported her? What does or doesn’t seem to work about their marriage?

If you find yourself in that situation, we recommend doing an analytics audit and reassessing what data points you’re recording—removing the irrelevant ones—before using the data to make decisions. The next part is how we group metrics together so that we can spot trends and opportunities. There are three key ways: segmentation, cohort analysis, and funnels. Analytics track every customer equally and report the average behavior. For example, a new customer will use an app’s first-use tutorial—some might skip it—but a returning customer won’t even see the first-use tutorial. If you simply looked at how often a customer views the tutorial out of how many times people use the app, it’d look like very few people use the tutorial overall. It’s up to you to segment your data, which means grouping it by common characteristics.

Nearly any sequential-action group of metrics (workflow) can form a funnel, and your goal is always to look at how a user goes from initiating to completing an action. Not every customer enters your product the same way (e.g., tapping an app on the home screen to

In writing that article, and this book, I haven’t cured anyone’s burnout, including my own. But one thing did become incredibly clear: This isn’t a personal problem. It’s a societal one—and it will not be cured by productivity apps, or a bullet journal, or face mask skin treatments, or overnight fucking oats. We gravitate toward those personal cures because they seem tenable, and promise that our lives can be recentered, and regrounded, with just a bit more discipline, a new app, a better email organization strategy, or a new approach to meal planning. But these are all merely Band-Aids on an open wound. They might temporarily stop the bleeding, but when they fall off, and we fail at our newfound discipline, we just feel worse.

No one’s going to hand you a magic book with all the instructions. You already have the magic book, and it’s huge, and you have to figure out which parts are the instructions you need. The magic book is the internet. Search websites. Look for YouTube videos. Find apps.

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What Biden realises that Trump didn’t – and what this book tries to explain – is that TikTok fits into a wider story of tech supremacy between the United States and China. Whoever wins this battle wins the future.

Charli D’Amelio won’t appear one morning, put down her Dunkin’ coffee, and start proselytising about Mao’s Little Red Book (at least not until college, anyway). You aren’t going to find yourselves subject to a call from Chinese Communist Party members asking you to spy for them because you’re spending more time than most on TikTok. Those fears can be put to bed.

When examined through the lens of Meerkat’s Law and the central framework of this book, it is obvious why the resulting networks generated by big launches are weak. You’d rather have a smaller set of atomic networks that are denser and more engaged than a large number of networks that aren’t there. When a networked product depends on having other people in order to be useful, it’s better to ignore the top-line aggregate numbers. Instead, the quality of the traction can only be seen when you zoom all the way into the perspective of an individual user within the network. Does a new person who joins the product see value based on how many other users are already on it? You might as well ignore the aggregate numbers, and in particular the spike of users that a new product might see in its first days. As Eric Ries describes in his book The Lean Startup, these are “vanity metrics.” The numbers might make you feel good, especially when they are going up, but it doesn’t matter if you have a hundred million users if they are churning out at a high rate, due to a lack of other users engaging. When networks are built bottom-up, they are more likely to be densely interconnected, and thus healthier and more engaged. There are multiple reasons for this: A new product is often incubated within a subcommunity, whether that’s a college campus, San Francisco techies, gamers, or freelancers—as recent tech successes have shown. It will grow within this group before spreading into other verticals, allowing time for its developers to tune features like inviting or sharing, while honing the core value proposition. Once a new networked product is spreading via word of mouth, then each user is likely to know at least one other user already on the network. By the time it reaches the broader consciousness, it will be seen as a phenomenon, and top-down efforts can always be added on to scale a network that’s already big and engaged. If Big Bang Launches work so poorly in general, why do they work for Apple? This type of launch works for Apple because their core offerings can stand alone as premium, high-utility products that generally don’t need to construct new networks to function. At most, they tap into existing networks like email and SMS. Famously, Apple has not succeeded with social offerings like the now-defunct Game Center and Ping. The closest new networked product they’ve launched is arguably the App Store, but even that was initially not in Steve Jobs’s vision for the phone.87 Most important, though, you aren’t Apple. So don’t try to copy them without having their kinds of products.

Over the years, Facebook has executed an effective playbook that does exactly this, at scale. Take Instagram as an example—in the early days, the core product tapped into Facebook’s network by making it easy to share photos from one product to the other. This creates a viral loop that drives new users, but engagement, too, when likes and comments appear on both services. Being able to sign up to Instagram using your Facebook account also increases conversion rate, which creates a frictionless experience while simultaneously setting up integrations later in the experience. A direct approach to tying together the networks relies on using the very established social graph of Facebook to create more engagement. Bangaly Kaba, formerly head of growth at Instagram, describes how Instagram built off the network of its larger parent: Tapping into Facebook’s social graph became very powerful when we realized that following your real friends and having an audience of real friends was the most important factor for long-term retention. Facebook has a very rich social graph with not only address books but also years of friend interaction data. Using that info supercharged our ability to recommend the most relevant, real-life friends within the Instagram app in a way we couldn’t before, which boosted retention in a big way. The previous theory had been that getting users to follow celebrities and influencers was the most impactful action, but this was much better—the influencers rarely followed back and engaged with a new user’s content. Your friends would do that, bringing you back to the app, and we wouldn’t have been able to create this feature without Facebook’s network. Rather than using Facebook only as a source of new users, Instagram was able to use its larger parent to build stronger, denser networks. This is the foundation for stronger network effects. Instagram is a great example of bundling done well, and why a networked product that launches another networked product is at a huge advantage. The goal is to compete not just on features or product, but to always be the “big guy” in a competitive situation—to bring your bigger network as a competitive weapon, which in turn unlocks benefits for acquisition, engagement, and monetization. Going back to Microsoft, part of their competitive magic came when they could bring their entire ecosystem—developers, customers, PC makers, and others—to compete at multiple levels, not just on building more features. And the most important part of this ecosystem was the developers.

with

When Wimdu launched, the Samwers reached out to Airbnb to discuss combining forces, as they had done with Groupon and eBay to facilitate a speedy exit. Discussions ensued between Airbnb and Wimdu cofounders and investors—meeting multiple times, touring the Wimdu offices, and checking with other founders like Andrew Mason from Groupon to best understand the potential outcome. In the end, Airbnb chose to fight. Brian Chesky described his thought process: My view was, my biggest punishment, my biggest revenge on you is, I’m gonna make you run this company long term. So you had the baby, now you gotta raise the child. And you’re stuck with it for 18 years. Because I knew he wanted to sell the company. I knew he could move faster than me for a year, but he wasn’t gonna keep doing it. And so that was our strategy. And we built the company long term. And the ultimate way we won is, we had a better community. He couldn’t understand community. And I think we had a better product.82 To do this, the company would mobilize their product teams to rapidly improve their support for international regions. Jonathan Golden, the first product manager at Airbnb, described their efforts: Early on, Airbnb’s listing experience was basic. You filled out forms, uploaded 1 photo—usually not professional—and editing the listing after the fact was hard. The mobile app in the early days was lightweight, where you could only browse but not book. There were a lot of markets in those days with just 1 or 2 listings. Booking only supported US dollars, so it catered towards American travelers only, and for hosts, they could get money out via a bank transfer to an American bank via ACH, or PayPal. We needed to get from this skeleton of a product into something that could work internationally if we wanted to fend off Wimdu. We internationalized the product, translating it into all the major languages. We went from supporting 1 currency to adding 32. We bought all the local domains, like airbnb.co.uk for the UK website and airbnb.es for Spain. It was important to move quickly to close off the opportunity in Europe.83 Alongside the product, the fastest way to fight on Wimdu’s turf was to quickly scale up paid marketing in Europe using Facebook, Google, and other channels to augment the company’s organic channels, built over years. Most important, Airbnb finally pulled the trigger on putting boots on the ground—hiring Martin Reiter, the company’s first head of international, and also partnering with Springstar, a German incubator and peer of Rocket Internet’s, to accelerate their international expansion.

Mobile phone apps – 2012 Before building a QuickBooks app, I decided to try iPhone and Android apps. This my first experience entering an app store. Unfortunately, the apps failed for many reasons: User base too small: There are millions of mobile phone users, but that does not translate to millions of users for your software. There is a subsection of a user base that matters most. Too many competitors: The app stores were oversaturated. There were over a million apps, literally. There was no way to stand out from the rest. My apps became me-too apps. The Intuit app stores were just getting started at the time and there were far fewer apps. Difficult to gain entry: I tried game development, and good games are expensive to produce. You need a soundtrack and graphic designers. The cost of making an exceptional game is outrageous. There was no way I could afford it. Failed to show value: Since most apps were free, users refused to pay me. I tried in-app purchases, but most users were uninterested. I learned that businesses were a better target because I could show them how to save time. Failed to solve a problem: In my eyes, app stores were the only way to advertise my game. I failed to tap into my potential user base. Businesses have a clear data entry problem that I can fix, but consumers were too difficult to sell to. Technical issues: I submitted one app to the Windows Marketplace, and it failed 15 times. I had to wait for Apple to publish updates to my app weekly. I learned that my next plugin must receive updates in a few hours, instead of a few days. Users simply cannot wait this long for an issue to get fixed. This was the most important lesson that I learned, and it inspired me to make a cloud-based system. Different devices:

Learn the power of “no” I was so busy working inside my company that I failed to work on it. I was answering support tickets, posting app store listings, making landing pages, writing low-level code, and doing other tasks that employees could’ve performed. If you can delegate work, do it. I should have said “no” to busywork and “yes” to growing my company. When I delegated work, I had time for professional development. Reading books on business and focusing on professional development were two reasons why my company grew into a mid-sized company. Too many founders focus on their day-to-day responsibilities. When I started, my issues were funding and product development. When my company became mid-sized, the issues centered around alignment, time-management, technical support, marketing, and automation. I learned how to set boundaries with customers and employees. Neglecting the power of “no” was why my company failed to reach the next level at certain stages. My boss at the software company was overwhelmed because he tried to perform the same work as his employees. He had hundreds of emails that remained unread. He once said he would wake up at 4am, but he still failed to complete all his tasks. Unlike him, I decided which problems were the most important to focus on. I transformed from a technician to an executive with a grand vision for the company.

discontinued the Xero integration. It hurts to build something that no one needs or wants, but that is the risk of building software. The Xero app generated $12,000 while the QuickBooks integration generated well over half a million dollars. If you can turn off a product and it has little effect on the bottom line, then you should deactivate it. I worked with Xero for about two years, and it was a distraction. You want to sell a thousand copies of one product, instead of one copy of a thousand products.

Salesforce and QuickBooks integration: the wrong audience I built many integrations for Connex, and Salesforce was one of my first. Intuit built one on their app store, but they later discontinued it. Here is why mine failed: Connex syncs ecommerce solutions. Amazon was one of our best sellers. Salesforce.com is a CRM, and this was a bad product fit for us. I had no understanding of the target audience. What features did they require? How much would they pay? Salesforce is geared towards medium and enterprise-level companies. We focused primarily on small businesses. The integration was difficult to build. Salesforce could hold orders, but users often added or removed fields. Our software had no logic to handle dynamically mapping fields. Each user’s Salesforce was different. Almost every user required a great deal of hand-holding. This is bad for a SaaS company. There were many technical issues. Users wanted features that I could not build. I built the integration because Salesforce has a large following, but my audience was just a subset of that group. How big your audience is, is anyone’s guess. We had a listing on Salesforce’s app store, but the listing failed to gather any traffic. I was unsure how many QuickBooks users required a Salesforce integration. There was a limited audience for this tool. The tool became a distraction because other products were selling much better. I had to raise the price of the integration because it took longer to set it up. This idea made my pricing more complicated, while my company is all about simplicity.

Why did Connex for QuickBooks Online succeed? Here are the reasons: I received free app store listings on Intuit’s website. My app was even on the first page of their store briefly. This drove large amounts of traffic to my site. I received free listings on many other sites before they started asking for a commission. I later pulled those listings, since the cost to advertise exceeded the revenue they brought to the company. These stores failed to show how many installs and conversions they generated. I had many positive and real reviews on my app store listings. I noticed competitors had hundreds of five-star reviews that mostly looked fake. QuickBooks Online had few integrations at the time. I was one of the first companies to get listed. For QuickBooks Canada and QuickBooks U.K., my app was one of the first system integrators. I had almost no competitors who serviced QuickBooks outside of the U.S. Shopify, BigCommerce, ShipStation and other companies had no native integration. Mine was one of the first. I recorded videos and added landing pages that ranked high on Google with minimal effort. Since I had a shoestring marketing budget, this was very important. The issue I had with other products was that they didn’t offer free promotion. Since my company was one of the first, we had ample time to add features and fix problems. We have a solution that is light years ahead of competitors. Why would someone want to compete with us? In the words of one of my partner companies, “We could build one, but yours would be a lot better.” My app required no desktop apps or website plugins to install. Since my audience was small business owners, the easier the install the better. Most business users have a limited understanding of websites. Asking them to change a bunch of settings or configure something on their own is daunting. We set up Connex for qualified users. Many competitors just let users go through a self-guided trial. We received feedback from many customers that they would purchase if they could make Connex work. I added a talk-to-sales component, and our conversion ratio increased. Connex was successful because I added a personal touch in a world where SaaS owners expect users to just “figure it out” on their own. Software that requires no support and maintenance is a pipe dream.

Take advantage of marketing, such as: Listings on the Intuit App Center. Intuit offers two app stores, and I posted about 20 listings. The links from QuickBooks boosted my SEO considerably. Other app store listings that are free. If these became paid channels, you can simply delist. YouTube videos. I paid $200 for Camtasia Studio and recorded a video for each integration that I sold. I made about 15–20 videos and asked the user to start a trial at the end of each. Landing pages. I looked at competing products and used similar language on my landing pages. Content in help centers. I wrote several knowledgebase articles that were indexed on Google. These articles later linked back to my website.

I was able to get the audiobook for I’ll Be Gone in the Dark through my library app, so I was kind of working. If not working, then growing spiritually at least, which was what always seemed to happen as I followed Michelle McNamara down her obsession with the Golden State Killer. Some people had Eat, Pray, Love. I had I’ll Be Gone in the Dark. I was right at the part where she revealed the origin of the title of the book—a bone-chillingly creepy moment, if ever there was one—and trying to carry two large garbage bags out of the house.

Data sources All these components give you feedback and insight into how best to configure your campaigns, although the data sources are often spread around in different places and sometimes difficult to find and interpret. Campaign types Search & Partner Dynamic Search Display Network Remarketing & Dynamic Remarketing Google Shopping for eCommerce Google Merchant Center Data feeds Google Shopping Campaigns Device selection PC / Tablets Mobiles & Smartphones Location Targets & Exclusions Country Metro State City Custom and Radius Daily Budgets Manual CPC Enhanced CPC Flexible Bidding strategies Conversion Optimizer (CPA) Return on Ad Spend (ROAS) Conversion Tracking Setup and configuration Transaction-Specific Conversion Tracking Offline Conversion import Phone call tracking - website call conversions Conversion Rates Conversion Costs Conversion Values Ad Groups Default Bids Keyword Themes Ads Ad Messaging & Demographics Creative Text & Formatting Images* Display Ad Builder* Ad Preview and Diagnosis Account, Campaign and Ad Group Ad Extensions Sitelinks Locations Calls Reviews Apps Callouts Ad Rotation & Frequency Capping Rotate Optimise for Clicks Optimise for Conversions Keywords Bids Broad Modified Broad Phrase Exact Destination urls Keyword Diagnosis User Search Queries Keyword Opportunities Negative Keywords & Match Types Shared Library Shared Budgets* Automated Rules Flexible Bid Strategies Audiences & Exclusions* Campaign Negative Keywords Display Campaign Placement Exclusions* NEW! Business Data and Ad Customizers Advanced Delivery Methods Standard Accelerated Impression Share Lost IS (Budget) Lost IS (Rank) Search Funnels Assisted Impressions & Clicks Assisted Conversions Segmentation Analysis Device performance Network performance Top vs Other position performance Dimension Analysis Days & Times Shopping Geographic User Locations & Distance Search Terms Automatic Placements* Call Details (Call Extensions) Tools Change history Keyword Planner* Display Planner* Opportunities* Scheduling & Day Parting Automated Rules Competitor Ad Auction Insights Reporting* AdWords Campaign Experiments* Browser Languages* *indicates an item not covered in this version of the book

If you spend hours watching YouTube videos, install DF Tube on your Google Chrome navigator, or find a similar app for your internet browser. This will remove all the suggestions and notifications. Then, only watch videos that serve a specific purpose.

Opayn is an Excellent Salon Manager App for your Salon Business

When is the best time to start?” And I have a simple answer: HERE and NOW. That’s it. You want to improve? You want to get better? You want to get on a workout program or a clean diet or start a new business? You want to write a book or make a movie or build a house or a computer or an app?

What would you do if you knew you couldn’t fail? If you could remove failure from the equation and you knew success was a guarantee, what would you do? Would you write a book? Build an app? Open up your own restaurant? Produce music? Kick off your own fashion line? Start your own YouTube channel? Create your own podcast? Film a documentary? Fly planes? Set up a nonprofit organization? What’s your idea that you would love to go for if you knew it was going to succeed?

The best general definition I have ever read is in the noted philosopher and writer Milton Mayeroff’s 1972 book On Caring: “Love is the selfless promotion of the growth of the other.” When you are able to help others grow to become the best people they can be, you are being loving—and you, too, grow.

Be a lovecat,” I replied. “And that means: Offer your wisdom freely. Give away your address book to everyone who wants it. And always be human.

I sit down on the bed and pull the book up in my Kindle app.

Look, I’m not joking around. Smartphones are dangerous. Not because they may cause stress, anxiety, and even depression, but because they change your behavior. It seems like we can’t focus on one thing for more than 5 seconds. Why? Well, we can’t because our smartphone is constantly going off. Not because people are calling you (it seems like people are afraid of calling these days, but that’s another topic), but because you’re constantly getting notifications about THINGS THAT DON’T MATTER. Change Your Smartphone Behavior The same study I mentioned above also found something else: “Researchers asked participants to perform a concentration test under four different circumstances: with their smartphone in their pocket, at their desk, locked in a drawer and removed from the room completely.” The results are significant — test results were lowest when the smartphone was on the desk, but with every additional layer of distance between participants and their smartphones, test performance increased. Overall, test results were 26% higher when phones were removed from the room.” Sure, it’s just a study. And you don’t have to believe everything you read. But this is something I can personally attest. For the past two years, I’ve significantly changed my smartphone behavior. Namely: I have turned off ALL my notifications except messages and calls I’ve removed myself from all Whatsapp groups except for one with my closest friends I’ve removed all news apps (if something important happens, you’ll hear it from the people around you) I only consume music, paid journalism, articles from specific authors I follow, podcasts, YouTube videos (mostly to learn, but also for entertainment because I’m not a robot), books, and audiobooks on it For the rest, I use my phone to call, text, and to take notes, photos and videos Also, I’ve stopped immediately responding to notifications. That doesn’t mean I don’t value other people who try to reach me. It means that I refuse to be a slave to my phone. I control my phone. For most of us, it’s the other way around. In the past, Facebook, Instagram, Apple, Google, etc, all controlled my mind. Obviously, they still do because the only way to escape those idiots is to cut yourself off and run to the woods. That’s not realistic. I like my phone. But I don’t need it. The results have been great since I started using my smartphone in the above way. During the past two years, I got more things done than ever. And, I still have time to work out daily, hang out with my friends, have dinner with my family, and

And this is our son, Zare,” Leo said. “He’s about to start at AppSci. Next year he’ll be eligible for the Academy, too.” “Arihnda Pryce,” the governor said, extending a slim hand. “Your sister’s told me about you, Zare. I’m very glad to welcome you and your family to Lothal, and honored that such accomplished scientists would send not one but two children into Imperial service.” “We’ve only been here a month, but Lothal already feels like home,” Leo said. “And the honor is entirely ours, Governor.

The Parlor app, which was one of the fastest growing apps in the country and which was taking on Facebook and Twitter, would be taken down by Apple, Google and Amazon.

Anxiety, even more than depression, can be exacerbated by the way we live in the twenty-first century. By the things that surround us. Smartphones. Advertising (I think of a great David Foster Wallace line—“It did what all ads are supposed to do: create an anxiety relievable by purchase.”). Twitter followers. Facebook likes. Instagram. Information overload. Unanswered emails. Dating apps. War. The rapid evolution of technology. Urban planning. The changing climate. Overcrowded public transport. Articles on the “postantibiotic age.” Photoshopped cover models. Google-induced hypochondria. Infinite choice (“anxiety is the dizziness of freedom”—Søren Kierkegaard). Online shopping. The should-we-eat-butter? debate. Atomized living. All those American TV dramas we should have watched. All those prize-winning books we should have read. All those pop stars we haven’t heard of. All that lacking we are made to feel. Instant gratification. Constant distraction. Work work work. Twenty-four-hour everything.

Look squarely at your fatigue and remind yourself that there’s no app, or self-help book, or meal-planning scheme that can lift it.

Self-tracking and self-experimentation—the core of neurohacking—are easier to do now than they have been at any other time in history. We have smartphones with apps that can log your data automatically. We have free spreadsheet tools to document our experiments. You can order many tests and interventions from the comfort of your own home. Even if you prefer pencil and paper for tracking, you can still find online communities in which to get tips and troubleshoot. Doctors are more open to self-tracking than they were a decade ago, when I first began the research for this book. That means that you can (and should!) share your findings with your doctor as you track yourself and run your self-experiments. You can provide data that can

Self-tracking and self-experimentation—the core of neurohacking—are easier to do now than they have been at any other time in history. We have smartphones with apps that can log your data automatically. We have free spreadsheet tools to document our experiments. You can order many tests and interventions from the comfort of your own home. Even if you prefer pencil and paper for tracking, you can still find online communities in which to get tips and troubleshoot. Doctors are more open to self-tracking than they were a decade ago, when I first began the research for this book. That means that you can (and should!) share your findings with your doctor as you track yourself and run your self-experiments. You can provide data that can help them personalize their care for you. CASE STUDY #3: CLEARING BRAIN FOG In the late summer of 2014, Mark Drangsholt, a clinician-scientist and triathlete, gave a talk at a Quantified Self conference.8 He explained that he had complained to his doctor that he was suffering from brain fog—periods when he couldn’t remember words, forgot key information, and couldn’t concentrate. Because brain fog can have many causes and because Drangsholt seemed generally healthy, the doctor was unsure how to help. Drangsholt decided to take matters into

Karen’s FAF addition to my dating app profile being

How do companies, producing little more than bits of code displayed on a screen, seemingly control users’ minds?” Nir Eyal, a prominent Valley product consultant, asked in his 2014 book, Hooked: How to Build Habit-Forming Products. “Our actions have been engineered,” he explained. Services like Twitter and YouTube “habitually alter our everyday behavior, just as their designers intended.” One of Eyal’s favorite models is the slot machine. It is designed to answer your every action with visual, auditory, and tactile feedback. A ping when you insert a coin. A ka-chunk when you pull the lever. A flash of colored light when you release it. This is known as Pavlovian conditioning, named after the Russian physiologist Ivan Pavlov, who rang a bell each time he fed his dog, until, eventually, the bell alone sent his dog’s stomach churning and saliva glands pulsing, as if it could no longer differentiate the chiming of a bell from the physical sensation of eating. Slot machines work the same way, training your mind to conflate the thrill of winning with its mechanical clangs and buzzes. The act of pulling the lever, once meaningless, becomes pleasurable in itself. The reason is a neurological chemical called dopamine, the same one Parker had referenced at the media conference. Your brain releases small amounts of it when you fulfill some basic need, whether biological (hunger, sex) or social (affection, validation). Dopamine creates a positive association with whatever behaviors prompted its release, training you to repeat them. But when that dopamine reward system gets hijacked, it can compel you to repeat self-destructive behaviors. To place one more bet, binge on alcohol—or spend hours on apps even when they make you unhappy. Dopamine is social media’s accomplice inside your brain. It’s why your smartphone looks and feels like a slot machine, pulsing with colorful notification badges, whoosh sounds, and gentle vibrations. Those stimuli are neurologically meaningless on their own. But your phone pairs them with activities, like texting a friend or looking at photos, that are naturally rewarding. Social apps hijack a compulsion—a need to connect—that can be even more powerful than hunger or greed. Eyal describes a hypothetical woman, Barbra, who logs on to Facebook to see a photo uploaded by a family member. As she clicks through more photos or comments in response, her brain conflates feeling connected to people she loves with the bleeps and flashes of Facebook’s interface. “Over time,” Eyal writes, “Barbra begins to associate Facebook with her need for social connection.” She learns to serve that need with a behavior—using Facebook—that in fact will rarely fulfill it.

What I wouldn’t give to be in my usual eating spot, alone in the stairwell with my Kindle app open. Thinking of my current read almost makes me smile. I wonder if they'd still find me boring if they knew what sorts of books I read. Ones filled with reverse harem, bullies-turned-lovers, and now anything I can find involving hands around throats.

Capturing passages from ebooks: Most ebook apps make it very easy to highlight passages as you read. On Amazon Kindle, you can simply drag your finger across a sentence or paragraph you like to add a highlight. Then use the share menu to export all your highlights from the entire book all at once straight to your digital notes. You can also add comments right alongside the text as you read,

Our neighborhood (made up of three hundred houses in the city of Durham, North Carolina) uses a social media app called Nextdoor. This is the only form of social media in which I participate. If I am going to post a picture of my lunch, I want to be able to share it with those with whom I might actually share this lunch—my neighbors. I read Nextdoor updates daily, and I receive messages as they are posted so that I can respond to and pray for the neighbors whom I do not yet know. I pray about lost dogs, and I donate school supplies. Every time someone posts a request for meals for a sick, grieving, or newly blessed-by-newborn neighbor, I’m on it. I look carefully at the food allergies and preferences. Over the years, I have developed go-to recipes for a variety of food needs. If the meal goes to a new mom, I include my favorite mom book, Gloria Furman’s Missional Motherhood.9 (And yes, I have read other books on motherhood—most of them, really, as I am somewhat obsessed with reading about motherhood, and this one is the very best.)

In this sense, grocery is a story still being written. In the beginning, there was nature, powerful and cruel—that original destroyer of worlds—drought and predation, wind and disease. And so we built tools to subdue her: from jamming sticks into anthills to charting out agronomist tables and plows. And we built these tools so well and for so long that now nature, real nature, is mostly a dream, an uneasy longing, repressed and turned kindly by submission, the way terrible fathers crumble into grandfathers. Then somewhere, after centuries, we woke to the fact that our tools had become too powerful—our monocultures, pesticides, and mine scalings—the tools just as fearsome as the nature they set out to rein in, and we found ourselves cowering once again. This is the typical end point, with our Frankensteins and atomic Godzillas. A daily alienation updated almost as a background app into our iPhone addictions and queasy feelings about social media we just can’t quit. But what we’ve begun to see, what I certainly learned writing this book, is that we’ve undertaken a new project. We decided that, caught between two awesome external forces—nature everlasting, and these new tools of our own creation—the one piece in the whole operation that was most malleable was us. Our selves. That we would happily trade away aspects of our lives—be it community or duty or eccentricity or care—for an ability to survive between them.