Alvin Toffler Future Shock Quotes

To survive, to avert what we have termed future shock, the individual must become infinitely more adaptable and capable than ever before. We must search out totally new ways to anchor ourselves, for all the old roots - religion, nation, community, family, or profession - are now shaking under the hurricane impact of the accelerative thrust. It is no longer resources that limit decisions, it is the decision that makes the resources.

Science fiction is held in low regard as a branch of literature, and perhaps it deserves this critical contempt. But if we view it as a kind of sociology of the future, rather than as literature, science fiction has immense value as a mind-stretching force for the creation of the habit of anticipation. Our children should be studying Arthur C. Clarke, William Tenn, Robert Heinlein, Ray Bradbury and Robert Sheckley, not because these writers can tell them about rocket ships and time machines but, more important, because they can lead young minds through an imaginative exploration of the jungle of political, social, psychological, and ethical issues that will confront these children as adults.

By instructing students how to learn, unlearn and relearn, a powerful new dimension can be added to education. Psychologist Herbert Gerjuoy of the Human Resources Research Organization phrases it simply: ‘The new education must teach the individual how to classify and reclassify information, how to evaluate its veracity, how to change categories when necessary, how to move from the concrete to the abstract and back, how to look at problems from a new direction—how to teach himself. Tomorrow’s illiterate will not be the man who can’t read; he will be the man who has not learned how to learn.

We are moving swiftly into the era of the temporary product, made by temporary methods, to serve temporary needs.

To survive, to avert what we have termed future shock, the individual must become infinitely more adaptable and capable than ever before. He must search out totally new ways to anchor himself, for all the old roots—religion, nation, community, family, or profession— are now shaking under the hurricane impact of the accelerative thrust. Before he can do so, however, he must understand in greater detail how the effects of acceleration penetrate his personal life, creep into his behavior and alter the quality of existence. He must, in other words, understand transience.

Indeed, not only do contemporary events radiate instantaneously—now we can be said to be feeling the impact of all past events in a new way. For the past is doubling back on us. We are caught in what might be called a “time skip.

Alvin Toffler, writing in the book Future Shock in 1970, predicted some of the consequences of what he called “information overload.” He thought our defense mechanism would be to simplify the world in ways that confirmed our biases, even as the world itself was growing more diverse and more complex.42

Alvin Toffler explained in Future Shock, “The illiterate of the twenty-first century will not be those who cannot read and write. The illiterate will be those who cannot learn, unlearn, and relearn.” His message applies to teachers as well. If we can’t unlearn and relearn, education is headed for irrelevance. Quickly.

In their book Future Shock, the futurists Alvin and Heidi Toffler wrote that “change is the only constant,” and “to survive, to avert what we have termed future shock, the individual must become infinitely more adaptable and capable than ever before.” Those words were originally published in 1970. The pace of change has only accelerated since then.

You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction. —ALVIN TOFFLER, Author of Future Shock

Future shock will not be found in Index Medicus or in any listing of psychological abnormalities. Yet, unless intelligent steps are taken to combat it, millions of human beings will find themselves increasingly disoriented, progressively incompetent to deal rationally with their environments. The malaise, mass neurosis, irrationality, and free-floating violence already apparent in contemporary life are merely a foretaste of what may lie ahead unless we come to understand and treat this disease. Future shock is a time phenomenon, a product of the greatly accelerated rate of change in society. It arises from the superimposition of a new culture on an old one. It is culture shock in one’s own society. But its impact is far worse. For most Peace Corps men, in fact most travelers, have the comforting knowledge that the culture they left behind will be there to return to. The victim of future shock does not. Take an individual out of his own culture and set him down suddenly in an environment sharply different from his own, with a different set of cues to react to—different conceptions of time, space, work, love, religion, sex, and everything else—then cut him off from any hope of retreat to a more familiar social landscape, and the dislocation he suffers is doubly severe. Moreover, if this new culture is itself in constant turmoil, and if—worse yet—its values are incessantly changing, the sense of disorientation will be still further intensified. Given few clues as to what kind of behavior is rational under the radically new circumstances, the victim may well become a hazard to himself and others. Now imagine not merely an individual but an entire society, an entire generation—including its weakest, least intelligent, and most irrational members—suddenly transported into this new world. The result is mass disorientation, future shock on a grand scale. This is the prospect that man now faces. Change is avalanching upon our heads and most people are grotesquely unprepared to cope with it.

Surfing is the first lifestyle sport. X Game staples like skateboarding and snowboarding were inspired directly by surfing. Being a surfer involves a different level of commitment from being a golfer or basketball player. Surfing is more than an athletic pursuit that you do a couple days a week at a course or in a gym. Even when surfers are out of the water, they are watching the weather, tides, and wind, monitoring distant swell patterns, and mentally tuning in the ocean. Surfing defines your life, in the same way that work—being a farmer or a carpenter or a blacksmith—used to define people’s lives. Forty years ago Alvin Toffler’s Future Shock called surfers “a signpost pointing to the future” for their embrace of a leisure-time “lifestyle,” and in this case Toffler was right.

We shall find it increasingly difficult to understand our personal and public problems without making use of the future as an intellectual tool.

a coherent image of the future can also shower us with valuable insights into today.

William Ogburn, with his celebrated theory of cultural lag, pointed out how social stresses arise out of the uneven rates of change in different sectors of society. The concept of future shock—and the theory of adaptation that derives from it—strongly suggests that there must be balance, not merely between rates of change in different sectors, but between the pace of environmental change and the limited pace of human response. For future shock grows out of the increasing lag between the two.

Theories do not have to be “right” to be enormously useful. Even error has its uses.

Sir Leon Bagrit, the British computer manufacturer, insists that automation by itself represents “the greatest change in the whole history of mankind.

Behind such prodigious economic facts lies that great, growling engine of change—technology.

Jean Fourastié, the French planner and social philosopher, has declared that “Nothing will be less industrial than the civilization born of the industrial revolution.

People who are used to a speeded-up urban life…can’t take it for long in the rural South. That’s why people are always driving somewhere for no particular reason. Traveling is the drug of The Movement.” Seemingly aimless, this driving about is a compensation mechanism. Understanding the powerful attraction that a certain pace of life can exert on the individual helps explain much otherwise inexplicable or “aimless” behavior.

These five relationships—plus time—form the fabric of social experience. This is why, as suggested earlier, things, places, people, organizations and ideas are the basic components of all situations.

What Mattel did not announce was that by trading in her old doll for a technologically improved model, the little girl of today, citizen of tomorrow’s super-industrial world, would learn a fundamental lesson about the new society: that man’s relationships with things are increasingly temporary.

For while we tend to focus on only one situation at a time, the increased rate at which situations flow past us vastly complicates the entire structure of life, multiplying the number of roles we must play and the number of choices we are forced to make. This, in turn, accounts for the choking sense of complexity about contemporary life.

They still think of permanence as normal, a hangover from the Newtonian view of the universe.

This, when it happens (and it is on the cards that it will, somewhere, soon) will be indeterminacy raised to a new power: no permanent monumental interior space or heroic silhouette against the sky will survive for posterity…