Allen Gannett Quotes

People crave the familiar yet seek the novel.

Creative iterations are critical to making great products of all types.

Too many people with passion buy into the notion that creativity is the province of geniuses, give up even trying to be creators. They abandon their dreams and become consumers of culture rather Han creators of it.

In neuroscience, important is defined as something that’s either potentially harmful or potentially helpful.

Consumption’s primary role is to help you identify something’s level of familiarity. But the creative curve also demands that you create the right amount of novelty. It’s not enough to simply identify novelty; you have to add just the right amount. To do this, creatives consistently engage in something that may seem surprising: imitation.

If you end up automating things, then you lose that ability to actually control what you’re doing.” If you can’t control it, you can’t improve it.

You can’t have insights about things you don’t know anything about.

You can't have insights about things you don't know anything about

Most people, when they have a funny conversation with friends, move on with their lives. I write them down because that’s what I do. I collect thoughts, I don’t let anything go.

A person’s work has to be accepted by other people to garner the creative label.

To create something novel you must know what already exists.

It is possible that any of us could dream the next great chart topper.