Alberto Brandolini Quotes

The amount of energy necessary to refute bullshit is an order of magnitude bigger than to produce it.

It’s helpful to keep in mind Alberto Brandolini’s Bullshit Asymmetry Principle or what’s sometimes known as Brandolini’s law: “The amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it.

It struck me that almost any of the companies I’d heard about would be good fodder for an investigative story. But the thought of methodically gathering facts to disprove their ridiculous promises was exhausting. It reminded me of a maxim called the “bullshit asymmetry principle,” coined by an Italian programmer. He was describing the challenge of debunking falsehoods in the internet age. “The amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it,” the programmer, Alberto Brandolini, wrote in 2013.

It reminded me of a maxim called the “bullshit asymmetry principle,” coined by an Italian programmer. He was describing the challenge of debunking falsehoods in the internet age. “The amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it,” the programmer, Alberto Brandolini, wrote in 2013.

The amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it.