Agency Ad Quotes

If a marketing agency is going to create ads, it can’t rely on just data as its strength but will also rely on creativity like traditional ad agencies.

Be very careful of what you allow to infiltrate your consciousness and subconsciousness. When you watch too much television, you'll start to feel inferior from all the commercials hard selling the idea that you're not complete unless you buy their product [...] The ad agencies appeal to your fear of not being wanted or loved. It's the same with the local news. They get you to stay tuned with a constant stream of fear tactics [...] It's as if our culture is addicted to fear and the flat screen is our drug dealer. Don't allow that crap into your head!

Lawyers for abused kids can challenge bad agency decisions because they can always bring a lawsuit. A volunteer cannot.#barahona

But as incentives go, commissions are tricky. First of all, a 6 percent real-estate commission is typically split between the seller’s agent and the buyer’s. Each agent then kicks back roughly half of her take to the agency. Which means that only 1.5 percent of the purchase price goes directly into your agent’s pocket. So on the sale of your $300,000 house, her personal take of the $18,000 commission is $4,500. Still not bad, you say. But what if the house was actually worth more than $300,000? What if, with a little more effort and patience and a few more newspaper ads, she could have sold it for $310,000? After the commission, that puts an additional $9,400 in your pocket. But the agent’s additional share—her personal 1.5 percent of the extra $10,000—is a mere $150. If you earn $9,400 while she earns only $150, maybe your incentives aren’t aligned after all.

As well, they used their B-52 bombers to drop thousands of tons of bombs which included napalm and cluster bombs. In a particularly vile attack, they used poisonous chemicals on our base regions of Xuyen Moc, the Minh Dam and the Nui Thi Vai mountains. They sprayed their defoliants over jungle, and productive farmland alike. They even bull-dozed bare, both sides along the communication routes and more than a kilometre into the jungle adjacent to our base areas. This caused the Ba Ria-Long Khanh Province Unit to send out a directive to D445 and D440 Battalions that as of 01/November/1969, the rations of both battalions would be set at 27 litres of rice per man per month when on operations. And 25 litres when in base or training. So it was that as the American forces withdrew, their arms and lavish base facilities were transferred across to the RVN. The the forces of the South Vietnamese Government were with thereby more resources but this also created any severe maintenance, logistic and training problems. The Australian Army felt that a complete Australian withdrawal was desirable with the departure of the Task Force (1ATF), but the conservative government of Australia thought that there were political advantages in keeping a small force in south Vietnam. Before his election, in 1964, Johnston used a line which promised peace, but also had a policy of war. The very same tactic was used by Nixon. Nixon had as early as 1950 called for direction intervention by American Forces which were to be on the side of the French colonialists. The defoliants were sprayed upon several millions of hectares, and it can best be described as virtual biocide. According to the figure from the Americans themselves, between the years of 1965 to 1973, ten million Vietnamese people were forced to leave their villages ad move to cities because of what the Americans and their allies had done. The Americans intensified the bombing of whole regions of Laos which were controlled by Lao patriotic forces. They used up to six hundred sorties per day with many types of aircraft including B52s. On 07/January/1979, the Vietnamese Army using Russian built T-54 and T-59 tanks, assisted by some Cambodian patriots liberated Phnom Penh while the Pol Pot Government and its agencies fled into the jungle. A new government under Hun Sen was installed and the Khmer Rouge’s navy was sunk nine days later in a battle with the Vietnamese Navy which resulted in twenty-two Kampuchean ships being sunk.

...you are excused from doing the work of constructing the fantasy. The ads do it for you. The ads, therefore, don’t flatter your adult agency, or even ignore it—they supplant it.

Love, frail as gossamer, stitched together from a thousand songs and a thousand comic books, made of the dialogue spoken in films and the posters designed by ad agencies: love was what she lived for.

He was leading a double life as an undercover CIA agent by then, having volunteered his services to the agency a few years earlier after coming across one of its ads in the classified pages of the Washington Post.

God alters the revelation of Himself without altering Himself ontologically. He unchangingly wills changes in His ad extra dealings with creatures without willing or experiencing a corresponding change of agency in His own intrinsic actuality.

I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance.

Sometimes when I’m watching TV and I see a horrible commercial I think, “Only an asshole would buy that.” Then I think, Wait a minute! The advertising agency did research on their client’s target market and which channel and TV shows the ideal demographic watches, right? This would mean a carefully chosen ad campaign to get the product in front of the likely buyers, who in this case, are assholes. And I’m on the chosen channel, which means that I am one of the assholes of interest. Then I get spooked, because how’d they figure out that am asshole? Scary how well they know me.

And the peanut butter-eaters on Earth were preparing to conquer the shazzbutter-eaters on the planet in the book by Kilgore Trout. By this time, the Earthlings hadn't just demolished West Virginia and Southeast Asia. They had demolished everything. So they were ready to go pioneering again. They studied the shazzbutter-eaters by means of electronic snooping, and determined that they were too numerous and proud and resourceful ever to allow themselves to be pioneered. So the Earthlings infiltrated the ad agency which had the shazzbutter account, and they buggered the statistics in the ads. They made the average for everything so high that everybody on the planet felt inferior to the majority in very respect. Then the Earthling armored space ships came and discovered the planet. Only token resistance was offered here and there, because the natives felt so below average. And then the pioneering began.

Luckily," he went on, "you have come to exactly the right place with your interesting problem, for there is no such word as 'impossible' in my dictionary. In fact," he added, brandishing the abused book, "everything between 'herring' and 'marmalade' appears to be missing.

I’m quite all right. I’m not even scared. You see, I’ve learned from looking around, there is something worse than loneliness—and that’s the fear of it.”—Dorothy Parker

Why does almost every ad agency in the world set the time on a watch at 10:10 before photographing it?

These guys are always 25–30 and look 45–60 and are a better ad for sobriety at any cost than any ad agency could come up with.

At the ratings agency Standard & Poor’s, where they’ve knowingly mispriced risk, one guy messages another: ‘Let’s hope we are all wealthy and retired by the time this house of cards falters,’ adding the emoticon ‘:O)’.

Yes John and I were together for nearly ten years. It was nice for a long time. I worked for Oldmanston and Pheiff, one of LA's big ad agencies. He and I bought a loft in one of the downtown renovations. Very Pricey. I had a studio. It was all very Queer as Folk.

Anyway,” the agent said abruptly. “I just . . . wanted you to know that I’m sorry for everything. I want to help you and the rest of the Order in any way I can, so if there is anything you need, you know where I am.” “Chase,” Dante said as the male turned to leave the room. “Apology accepted, man. And for what it’s worth, I’m sorry too. I haven’t been fair to you either. Despite our differences, know that I respect you. The Agency lost a good one the day they cut you loose.” Chase’s smile was crooked as he acknowledged the praise with a short nod. Dante cleared his throat. “And about that offer of help . . .” “Name it.” “Tess was walking a dog when the Rogues attacked her tonight. Ugly little mutt, not good for much more than a foot-warmer, but it’s special to her. Actually, it was a gift from me, more or less. Anyway, the dog was running loose on its leash when I saw it a block or so away from Ben Sullivan’s place.” “You want me to go retrieve a wayward canine, is that where this is heading?” “Well, you did say anything, didn’t you?” “So I did.” Chase chuckled. “All right. I will.” Dante dug his keys to his Porsche out of his pocket and tossed them to the other vampire. As Chase turned to be on his way again, Dante added, “The little beast answers to the name Harvard, by the way.” “Harvard,” Chase drawled, shaking his head and throwing a smirk in Dante’s direction. “I don’t suppose that’s a coincidence.” Dante shrugged. “Good to see that Ivy League pedigree of yours comes in handy for something.” “Jesus Christ, warrior. You really were busting my ass since the minute I came on board, weren’t you?” “Hey, by all comparisons, I was kind. Do yourself a favor and don’t look too closely at Niko’s shooting target, unless you’re very secure about your manhood.” “Assholes,” Chase muttered, but there was only humor in his tone. “Sit tight, and I’ll be back in a few with your mutt. Anything else you’re gonna hit me up for now that I opened my big yap about wanting to get square with you?” “Actually, there might be something else,” Dante replied, his thoughts going sober when he considered Tess and any kind of future that might be deserving of her. “But we can talk about that when you get back, yeah?” Chase nodded, catching on to the turn in mood. “Yeah. Sure we can.

Private sector networks in the United States, networks operated by civilian U.S. government agencies, and unclassified U.S. military and intelligence agency networks increasingly are experiencing cyber intrusions and attacks,” said a U.S.-China Economic and Security Review Commission report to Congress that was published the same month Conficker appeared. “. . . Networks connected to the Internet are vulnerable even if protected with hardware and software firewalls and other security mechanisms. The government, military, businesses and economic institutions, key infrastructure elements, and the population at large of the United States are completely dependent on the Internet. Internet-connected networks operate the national electric grid and distribution systems for fuel. Municipal water treatment and waste treatment facilities are controlled through such systems. Other critical networks include the air traffic control system, the system linking the nation’s financial institutions, and the payment systems for Social Security and other government assistance on which many individuals and the overall economy depend. A successful attack on these Internet-connected networks could paralyze the United States [emphasis added].

The official line is that, after the war, women couldn't wait to leave the offices and assembly lines and government agencies. But the real story was that the economy couldn't have men coming home without women going home, not unless it wanted a lot of unemployed vets. So the problem became unemployed women. "How you gonna keep us down on the farm after we've seen the world,"' she ad-libs to the old World War I tune. 'Enter the women's magazines, and cookbook publishers, and all these advertising agencies carrying on about the scourge of germs in the toilet bowl, and scuffs on the kitchen floor, and, my favorite, house B.O. Enter chicken hash that takes two and a half hours to prepare. I can just hear them sitting around the conference tables. 'That'll keep the gals out of trouble.

advertising is a subset of communication. Sales is a subset of advertising. Persuasion is a subset of sales. And psychology is a subset of persuasion.

Hold on. I thought you were a vegetarian?” She swallowed. “No, I’m a don’t-tell-me-what-to-do-atarian

Classic Cock. Cock Zero. Diet Cock. Cherry Cock.” He chuckled. “Boy, they have all the cock products.

Last night, while I lay thinking here, some Whatifs crawled inside my ear, and pranced and partied all night long, and sang their same old Whatif song.”—Shel Silverstein

Whenever I’m asked why Southern writers particularly have a penchant for writing about freaks, I say it is because we are still able to recognize one.”—Flannery O’Connor

If you love someone, you must love all of them. Even the dark parts—the craters of the moon.

Real love heals and forgives. It’s not conditional. Love doesn’t bolt out the door after finding out you used to be a fuck-up.

What in the world does the word ‘Lexus’ mean? It doesn’t mean anything. It’s a made-up word. An ad agency in New York came up with it at Toyota’s request. It sounds high class, expensive, and has a nice ring to it. What a strange world we live in. Some people plug away at building railroad stations, while others make tons of money cooking up sophisticated-sounding words.

A good marketer can sell practically anything to anyone. Tobacco is literally dried, decaying vegetable matter that you light on fire and inhale, breathing horrid-tasting, toxic fumes into your lungs.121 At one point marketers promoted smoking as a status symbol and claimed it had health benefits. Once you give it a try, the addictive nature of the drug kicks in, and the agency’s job becomes much easier. If they can get you hooked, the product will sell itself. Since the product is actually poison, advertisers need to overcome your instinctual aversion. That’s a big hill for alcohol advertisements to climb, which is why the absolute best marketing firms on the globe, firms with psychologists and human behavior specialists on staff, are hired to create the ads. These marketers know that the most effective sale is an emotional sale, one that plays on your deepest fears, your ultimate concerns. Alcohol advertisements sell an end to loneliness, claiming that drinking provides friendship and romance. They appeal to your need for freedom by saying drinking will make you unique, brave, bold, or courageous. They promise fulfillment, satisfaction, and happiness. All these messages speak to your conscious and unconscious minds.

usual, he threw himself into the marketing, working with James Vincent and Duncan Milner at the ad agency (now called TBWA/ Media Arts Lab), with Lee Clow advising from a semiretired perch. The commercial they first produced was a gentle scene of a guy in faded jeans and sweatshirt reclining in a chair, looking at email, a photo album, the New York Times, books, and video on an iPad propped on his lap. There were no words, just

Japan’s most important archaeological monuments—the 158 gigantic kofun tombs constructed between A.D. 300 and 686, and thought to contain the remains of ancestral emperors and their families—are still the property of the Imperial Household Agency. Excavation of the tombs is forbidden because it would constitute desecration—and it might also shed undesired light on where Japan’s imperial family really came from (e.g., perhaps Korea?).

In youth, it was a way I had, to do my best to please, and change with every passing lad to suit his theories. But now, I know the things I know and do the things I do, and if you do not like me so, to hell my love, with you.”—Dorothy Parker

And yet,’ he went on, ‘who talks about forgiveness these days, other than the people who come to this place, or to places like this? What politician, what public person, do we hear standing up and saying that we must forgive? The message we are more likely to hear is one of blame, of how this person or that person must be held to account for something bad that has happened. It is a message of retribution – that is all it is – a message of pure retribution, sometimes dressed up in concern about victims and public safety and matters of that sort. But if you do not forgive, and you think all the time about getting even, or punishing somebody who has done you a wrong, what are you achieving? You are not going to make that person better by hating or punishing him; oh no, that will not happen. When we punish somebody, we are often just punishing ourselves, you know. If people lock others away, they are simply increasing the amount of suffering there is in the world; they may think they are diminishing it, but they are not. They are adding to the burden that suffering creates. Of course, sometimes you have no alternative but to do it – people must be protected from harm – but you should always remember that there are other ways of changing a man’s ways. ‘My brothers and sisters: do not be afraid to profess forgiveness. Do not be afraid to tell people who urge you to seek retribution or revenge that there is no place for any of that in your heart. Do not be embarrassed to say that you believe in love, and that you believe that water can wash away the sins of the world, and that you are prepared to put this message of forgiveness right at the heart of your world. My brothers and sisters, do not be afraid to say any of this, even if people laugh at you, or say that you are old-fashioned, or foolish, or that you believe things that cannot be believed. Do not worry about any of that – because love and forgiveness are more powerful than any of those cynical, mocking words and will always be so. Always.

She closed her eyes and listened to the sound of love. Romantic love. Soulmate love. Birds soaring and swans paddling. Trees rustling and flowers blooming. The sound of his hand stroking her tear-stained cheek. And the sound of his heartbeat in sync with hers.

The charm of a city, now we come to it, is not unlike the charm of flowers. It partly depends on seeing time creep across it. Charm needs to be fleeting. Nothing could be less palatable than a museum-city propped up by prosthetic devices of concrete. Paris is not in danger of becoming a museum-city, thanks to the restlessness and greed of promoters. Yet their frenzy to demolish everything is less objectionable than their clumsy determination to raise housing projects that cannot function without the constant presence of an armed police force… All these banks, all these glass buildings, all these mirrored facades are the mark of a reflected image. You can no longer see what’s happening inside, you become afraid of the shadows. The city becomes abstract, reflecting only itself. People almost seem out of place in this landscape. Before the war, there were nooks and crannies everywhere. Now people are trying to eliminate shadows, straighten streets. You can’t even put up a shed without the personal authorization of the minister of culture. When I was growing up, my grandpa built a small house. Next door the youth club had some sheds, down the street the local painter stored his equipment under some stretched-out tarpaulin. Everybody added on. It was telescopic. A game. Life wasn’t so expensive — ordinary people would live and work in Paris. You’d see masons in blue overalls, painters in white ones, carpenters in corduroys. Nowadays, just look at Faubourg Sainte-Antoine — traditional craftsmen are being pushed out by advertising agencies and design galleries. Land is so expensive that only huge companies can build, and they have to build ‘huge’ in order to make it profitable. Cubes, squares, rectangles. Everything straight, everything even. Clutter has been outlawed. But a little disorder is a good thing. That’s where poetry lurks. We never needed promoters to provide us, in their generosity, with ‘leisure spaces.’ We invented our own. Today there’s no question of putting your own space together, the planning commission will shut it down. Spontaneity has been outlawed. People are afraid of life.

From the moment they're recruited to the time they're 'rescued' and deported, trafficked women are terrorized. Every single day they face a world stacked heavily against them. Their only friends are the dedicated women and men who form the thin front line against trafficking--an often thankless job. Those working for nongovernmental aid agencies and organizations are the real heroes in this bleak morass. Still, their work is merely a Band-Aid solution. In the vast majority of cases, NGO workers report that their funding is ad hoc and wholly inadequate to meet even basic needs. If we truly want a fair shot at saving these women, we need to open not only our minds but also our wallets. We need to focus on programs that care compassionately for the victims and we need to implement them immediately, worldwide. The most urgent priorities are safe shelters and clinics equipped and staffed to offer medical and psychological treatment. We need to understand that most of these women have been psychologically and physically ripped apart. And we need to be prepared for the fac thtat most have been infected with various sexually transmitted diseases.

She had always worked as hard as she could, at everything she did, and she simply did not understand how anybody could do otherwise. How could they sit there, as they did, and stare into the space in front of their desks when they could be adding up figures or checking the drivers' returns?

There was a book by Sigmund Freud, the king of the subconscious, called Beyond the Pleasure Principle. I was thumbing through it once when Ray came in, saw the book and said, “The top guys in that field work for ad agencies. They deal in air.” I put the book back and never picked it up again.

It's like the idiots who figure that hummingbirds worry about their weight or tooth decay or some such nonsense, maybe they just want to spare hummingbirds the evils of sugar," explained Wednesday. "So they fill the hummingbird feeders with fucking NutraSweet. The birds come to the feeders and they drink it. Then they die, because their food contains no calories even though their little tummies are full. That's Paul Bunyan for you. Nobody ever told Paul Bunyan stories. Nobody ever believed in Paul Bunyan. He came staggering out of a New York ad agency in 1910 and filled the nation's myth stomach with empty calories.

I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance. When we drug ourselves to blot out our soul's call, we are being good Americans and exemplary consumers. We're doing exactly what TV commercials and pop materialist culture have been brainwashing us to do from birth. Instead of applying self-knowledge, self-discipline, delayed gratification and hard work, we simply consume a product.

The air, soil and water cumulatively degrade; the climates and oceans destabilize; species become extinct at a spasm rate across continents; pollution cycles and volumes increase to endanger life-systems at all levels in cascade effects; a rising half of the world is destitute as inequality multiplies; the global food system produces more and more disabling and contaminated junk food without nutritional value; non-contagious diseases multiply to the world’s biggest killer with only symptom cures; the vocational future of the next generation collapses across the world while their bank debts rise; the global financial system has ceased to function for productive investment in life-goods; collective-interest agencies of governments and unions are stripped while for-profit state subsidies multiply; police state laws and methods advance while belligerent wars for corporate resources increase; the media are corporate ad vehicles and the academy is increasingly reduced to corporate functions; public sectors and services are non-stop defunded and privatized as tax evasion and transnational corporate funding and service by governments rise at the same time at every level.

hear companies talk about consumers being bombarded with thousands and thousands of advertising messages every day, because there’s usually a lot of discussion among companies and ad agencies talking about how to get their message to stand out. There’s a lot of buzz these days about “social media” and “integration marketing.” As unsexy and low-tech as it may sound, our belief is that the telephone is one of the best branding devices out there. You have the customer’s undivided attention for five to ten minutes, and if you get the interaction right, what we’ve found is that the customer remembers the experience for a very long time and tells his or her friends about it. Too many companies think of their call centers as an expense to minimize. We believe that it’s a huge untapped opportunity for most companies, not only because it can result in word-of-mouth marketing, but because of its

The Pentagon, for its part, has given away military intelligence and millions of dollars in firepower to state and local agencies willing to make the rhetorical war a literal one. Almost immediately after the federal dollars began to flow, law enforcement agencies across the country began to compete for funding, equipment, and training. By the late 1990s, the overwhelming majority of state and local police forces in the country had availed themselves of the newly available resources and added a significant military component to buttress their drug-war operations.

Von Neumann saw great promise in a redesign of the ENIAC computer’s memory. He believed there was a way to turn the computer into an “electronic brain” capable of storing not just data and instructions, as was the case with ENIAC, but additional information that would allow the computer to perform a myriad of computational functions on its own. This was called a stored-program computer, and it “broke the distinction between numbers that mean things and numbers that do things,” writes von Neumann’s biographer George Dyson, adding, “Our universe would never be the same.” These “instructions” that von Neumann imagined were the prototype of what the world now knows as software.

As I was completing this book, I saw news reports quoting NASA chief Charles Bolden announcing that from now on the primary mission of America’s space agency would be to improve relations with the Muslim world. Come again? Bolden said he got the word directly from the president. “He wanted me to find a way to reach out to the Muslim world and engage much more with dominantly Muslim nations to help them feel good about their historic contribution to science and math and engineering.” Bolden added that the International Space Station was a kind of model for NASA’s future, since it was not just a U.S. operation but included the Russians and the Chinese. Bolden, who made these remarks in an interview with Al-Jazeera, timed them to coincide with the one-year anniversary of Obama’s own Cairo address to the Muslim world.3 Bolden’s remarks provoked consternation not only among conservatives but also among famous former astronauts Neil Armstrong and John Glenn and others involved in America’s space programs. No surprise: most people think of NASA’s job as one of landing on the moon and Mars and exploring other faraway destinations. Even some of Obama’s supporters expressed puzzlement. Sure, we are all for Islamic self-esteem, and seven or eight hundred years ago the Muslims did make a couple of important discoveries, but what on earth was Obama up to here?

The intriguing history of American applied toponymy includes a few notoriously unpopular sweeping decisions a year after President Benjamin Harrison created the Board on Geographic Names in 1890. Harrison acted at the behest of several government agencies, including the U.S. Geological Survey and the U.S. Coast and Geodetic Survey, which was responsible for mapping the nation's coastline, harbors, and coastal waterways. Troubled by inconsistencies in spelling, board members voted to replace centre with center, drop the ugh from names ending in orough, and shorten the suffix burgh to burg. Overnight, Centreview (in Mississippi) became Centerview, Isleborough (in Maine) became Isleboro, and Pittsburgh (in Pennsylvania) lost its final h and a lot of civic pride. The city was chartered in 1816 as Pittsburg, but the Post Office Department added the extra letter sometime later. Although both spellings were used locally and the shorter version had been the official name, many Pittsburghers complained bitterly about the cost of reprinting stationery and repainting signs. Making the spelling consistent with Harrisburg, they argued, was hardly a good reason for truncating the Iron City's moniker--although Harrisburg was the state capital, it was a smaller and economically less important place. Local officials protested that the board had exceeded its authority. The twenty-year crusade to restore the final h bore fruit in 1911, when the board reversed itself--but only for Pittsburgh. In 1916 the board reaffirmed its blanket change of centre, borough, and burgh as well as its right to make exceptions for Pittsburgh and other places with an entrenched local usage.

SCULLEY. Pepsi executive recruited by Jobs in 1983 to be Apple’s CEO, clashed with and ousted Jobs in 1985. JOANNE SCHIEBLE JANDALI SIMPSON. Wisconsin-born biological mother of Steve Jobs, whom she put up for adoption, and Mona Simpson, whom she raised. MONA SIMPSON. Biological full sister of Jobs; they discovered their relationship in 1986 and became close. She wrote novels loosely based on her mother Joanne (Anywhere but Here), Jobs and his daughter Lisa (A Regular Guy), and her father Abdulfattah Jandali (The Lost Father). ALVY RAY SMITH. A cofounder of Pixar who clashed with Jobs. BURRELL SMITH. Brilliant, troubled hardware designer on the original Mac team, afflicted with schizophrenia in the 1990s. AVADIS “AVIE” TEVANIAN. Worked with Jobs and Rubinstein at NeXT, became chief software engineer at Apple in 1997. JAMES VINCENT. A music-loving Brit, the younger partner with Lee Clow and Duncan Milner at the ad agency Apple hired. RON WAYNE. Met Jobs at Atari, became first partner with Jobs and Wozniak at fledgling Apple, but unwisely decided to forgo his equity stake. STEPHEN WOZNIAK. The star electronics geek at Homestead High; Jobs figured out how to package and market his amazing circuit boards and became his partner in founding Apple. DEL YOCAM. Early Apple employee who became the General Manager of the Apple II Group and later Apple’s Chief Operating Officer. INTRODUCTION How This Book Came to Be In the early summer of 2004, I got a phone call from Steve Jobs. He had been scattershot friendly to me over the years, with occasional bursts of intensity, especially when he was launching a new product that he wanted on the cover of Time or featured on CNN, places where I’d worked. But now that I was no longer at either of those places, I hadn’t heard from him much. We talked a bit about the Aspen Institute, which I had recently joined, and I invited him to speak at our summer campus in Colorado. He’d be happy to come, he said, but not to be onstage. He wanted instead to take a walk so that we could talk. That seemed a bit odd. I didn’t yet

It's not that we're dumb. On the contrary, many millions of people have exerted great intelligence and creativity in building the modern world. It's more that we're being swept into unknown and dangerous waters by accelerating economic growth. On just one single day of the days I have spent writing this book, as much world trade was carried out as in the whole of 1949; as much scientific research was published as in the whole of 1960; as many telephone calls were made as in all of 1983; as many e-mails were sent as in 1990.11 Our natural, human, and industrial systems, which evolve slowly, are struggling to adapt. Laws and institutions that we might expect to regulate these flows have not been able to keep up. A good example is what is inaccurately described as mindless sprawl in our physical environment. We deplore the relentless spread of low-density suburbs over millions of acres of formerly virgin land. We worry about its environmental impact, about the obesity in people that it fosters, and about the other social problems that come in its wake. But nobody seems to have designed urban sprawl, it just happens-or so it appears. On closer inspection, however, urban sprawl is not mindless at all. There is nothing inevitable about its development. Sprawl is the result of zoning laws designed by legislators, low-density buildings designed by developers, marketing strategies designed by ad agencies, tax breaks designed by economists, credit lines designed by banks, geomatics designed by retailers, data-mining software designed by hamburger chains, and automobiles designed by car designers. The interactions between all these systems and human behavior are complicated and hard to understand-but the policies themselves are not the result of chance. "Out of control" is an ideology, not a fact.

By collecting data from the vast network of doctors across the globe, they added dozens of new compounds to the arsenal—all proven effective against COVID-19. Dr. Kory told me that he was deeply troubled that the extremely successful efforts by scores of front-line doctors to develop repurposed medicines to treat COVID received no support from any government in the entire world—only hostility—much of it orchestrated by Dr. Fauci and the US health agencies. The large universities that rely on hundreds of millions in annual funding from NIH were also antagonistic. “We didn’t have a single academic institution come up with a single protocol,” said Dr. McCullough. “They didn’t even try. Harvard, Johns Hopkins, Duke, you name it. Not a single medical center set up even a tent to try to treat patients and prevent hospitalization and death. There wasn’t an ounce of original research coming out of America available to fight COVID—other than vaccines.” All of these universities are deeply dependent on billions of dollars that they receive from NIH. As we shall see, these institutions live in terror of offending Anthony Fauci, and that fear paralyzed them in the midst of the pandemic. “Dr. Fauci refused to promote any of these interventions,” says Kory. “It’s not just that he made no effort to find effective off-the-shelf cures—he aggressively suppressed them.” Instead of supporting McCullough’s work, NIH and the other federal regulators began actively censoring information on this range of effective remedies. Doctors who attempted merely to open discussion about the potential benefits of early treatments for COVID found themselves heavily and inexplicably censored. Dr. Fauci worked with Facebook’s Mark Zuckerberg and other social media sites to muzzle discussion of any remedies. FDA sent a letter of warning that N-acetyle-L-cysteine (NAC) cannot be lawfully marketed as a dietary supplement, after decades of free access on health food shelves, and suppressed IV vitamin C, which the Chinese were using with extreme effectiveness.

Jeff Goodby, however, got to see them all. After work, he, Silverstein, Sogard, and a few other guys from the agency went down to a dive bar on Union Street called the Bus Stop, where they got to experience the inaugural batch of ads with an unsuspecting focus group of drunken peers. For a crowd that loved music and loved even more what MTV had encouraged music to become, the bar blasted the Video Music Awards on a dozen televisions as if it were the Super Bowl.

Congress (in an enabling act) or agencies (in their discretion) may provide for some form of oral hearing as well, but reviewing courts cannot require public participation in rulemaking proceedings beyond the opportunity to submit written comments on rulemaking proposals (see § 6.2). The D.C. Circuit has described the public’s right to comment on agency rulemaking proposals as a “particularly important component of the [agency’s] reasoning process.”89 Reviewing courts therefore insist that “[t]he opportunity for comment must be a meaningful opportunity.”90 It is significant that section 553(c) extends the right to comment in informal rulemaking proceedings to “interested persons” (emphasis added), while the APA limits participation rights in formal proceedings to “interested parties” (see APA § 554(c) (emphasis added)). The APA defines “party” as a “person … named or admitted as a party, or properly seeking and entitled as of right to be admitted as a party, in an agency proceeding” (APA § 551(3)).

Marketing Man is an imaginary character (or as we like to call him, a "target audience") who exists mainly in ad agency briefing documents and marketing department Powerpoint presentations.

Since September 11, 2001, we have constructed and identified a new satanic enemy, radical Islam. Rather than concentrate on those who perpetuated the horrors of 9/11, a broad brush was employed to demonize all who stood in the way of Empire. Not surprisingly, former president George W. Bush gave us, during his 2002 State of the Union address, the term "axis of evil," which included the countries of Iraq, Iran, and North Korea. It would take only a few months before the list was expanded. Warning that the U.S. stood ready to take action, then Under Secretary of State and future U.S. representative to the United Nations, John Bolton, added three more countries to the "axis of evil" list in his May 2002 speech, "Beyond the Axis of Evil." The countries added were Cuba, Libya, and Syria. Yet enemies of Empire and God need not be the only ones defined as evil. Anyone who questions U.S. exceptionalism or supremacy finds themselves labeled as Satan's mouthpiece. Academics, liberals, and politicians (including presidents) have all been portrayed in demonic terms for going against the prevailing mindset that equates America with that "shining city upon the hill." Unfortunately, such characterizations only stifle constructive discourse. [...] [W]e are left wondering whether humanity would have been better served if there had been no such figure as Satan, the personification of absolute Evil. How many so-called witches might not have been burned? How many holy crusades to rid the world of evil would have been averted? What if, instead, Satan was to be understood differently? What if Satan, or absolute Evil, played a different role in determining moral agency?

Hydraulic fracturing has been used safely in over a million wells, resulting in America’s rise as a global energy superpower, growth in energy investments, wages, and new jobs," added Mr. Milito in the statement. Environmental groups have countered that the isolated incidents of contamination confirm their fears about the environmental impacts of hydraulic fracturing. John Noël, of the group Clean Water Action, said in a statement that the report "smashes the myth that there can be oil and gas development without impacts to drinking water." Amy Mall, a senior policy analyst for the Natural Resources Defense Council, said that the EPA study, "while limited, shows fracking can and has impacted drinking water sources in many different ways," according to the Beacon Journal. The EPA report acknowledges that the findings may be due to a lack of data collected, inaccessible information, a scarcity of long-term systematic and base-line studies, and other factors. Bloomberg reported that EPA couldn't come to terms with energy companies including Range Resources Corp. and Chesapeake Energy to conduct water tests near their wells before and after they were fracked, meaning if the agency did find instances of contamination, it was harder to prove that fracking was the cause. "These elements significantly limit EPA’s ability to determine the actual frequency of impacts," the agency said in a fact sheet released with the report.

We can learn from the ad agencies and start forming our own personal and internal marketing campaigns in the first person singular with strong emotional components, thusly promoting the new ideas and habits that we want to incorporate.

For some time now, the conventional wisdom at most agencies has been to partner with experts in specific fields—social networking, gaming, mobile, or any other discipline—in order to “get the best people for the job.” But given the success of AKQA, R/GA, and so many other innovators, perhaps it can be argued that to be truly holistic in our approach, it’s better to grow innovations from one’s own stem cells, so to speak, than to try to graft on capabilities on an ad-hoc basis. Some would no doubt argue that it makes the most economic sense to hire experts to execute as needed, rather than taking on more overhead in an increasingly competitive marketplace. But it should be pointed out that it’s hard to have the original ideas themselves if your own team doesn’t have a firm grasp of the technologies. Without a cross-disciplinary team of in-house experts, who knows what opportunities you—and by extension, your clients—may miss. “It comes down to the brains that you have working with you to make it a reality,” John Butler, cofounder of Butler, Shine, Stern & Partners, tells me. “The history of the ad agency is the Bernbach model—the writer and art director sitting in a room together coming up with an idea,” he says, referring to legendary adman Bill Bernbach, cofounder of DDB and the man who first combined copywriters and art directors as two-person teams. Now, all that’s changed. “[Today, there are] fifteen people sitting in a room. Media is as much a part of the creative department as a writer or an art director. And we have account planners—we call them ‘connection planners’—in the room throwing around ideas,” he says. “That facilitates getting to work that is about the experience, about ways to compel consumers to interact with your brand in a way that they become like free media” by actively promoting the brand for you. If his team worked on the old Bernbach model, Butler adds, they would never have created something like those cool MINI billboards that display messages to drivers by name that I described in the last chapter. The idea actually spun out of a discussion about 3-D glasses for print ads. “Someone in the interactive group said, ‘We can probably do that same thing with [radio frequency identification] technology.’” By using transmitters built into the billboards, and building RFID chips into MINI key fobs, “when a person drives by, it will recognize him and it will spit out a message just for him.” He adds with considerable understatement: “Through having those capabilities, in-house engineers, technical guys who know the technology and what’s available, we were able to create something that was really pretty cool.

Goodby, Silverstein & Partners, the legendary San Francisco-based ad agency behind such classic campaigns as “Got Milk” and the Foster Farm Chickens, had found itself in a funk—and felt increasingly irrelevant in an emerging, transmedia world of social networking, user-generated content, mobile, Internet video, and more. So a few years ago, the agency set an ambitious goal to completely revamp itself for the digital age. “Our goal is to be unrecognizable twelve months from now,” creative director Jamie Barrett said at the time. The idea: transform an agency known primarily for eye-popping television spots into one badass, multiplatform marketing machine. It was well worth the effort. In less than a year, Goodby saw revenues leap 20 percent to $102 million. At the start of its transformation effort, 80 percent of the twenty-five-year-old agency’s revenues came from traditional advertising campaigns, while less than 20 percent came from digital initiatives. Today, after three years of reinvention, those numbers are nearly flip-flopped, with 60 percent of revenues now coming from digital initiatives, and 40 percent from traditional. Now, a team once vexed by what it called “Crispin Envy”—for all the attention Crispin Porter + Bogusky receives for its groundbreaking work in digital media—has found its own footing, and then some. While many have driven the transformation, no one has received more credit as a catalyst for change than Derek Robson, forty-two, whom Goodby recruited from adverting agency powerhouse Bartle Bogle Hegarty in London.

One factor was the Barbie group at Ogilvy & Mather, the ad agency that had, in the seventies, acquired Carson/Roberts. By 1984—a year after Sally Ride's landmark space flight, the same year as Geraldine Ferraro's historic bid for the U.S. vice presidency—Mattel urged O&M creative director Elaine Haller and writer Barbara Lui to, in Lui's words, "express where women were and where they wanted their daughters to be at the time." Upon hearing that, Lui told me last year, she remembered her own childhood on Manhattan's Upper West Side. "My mother's words came to me," she said. "My name is Barbara—I was called Bobbie at home—and my mother used to say, 'Bobbie, you can do anything,' " which, with a few revisions, became the doll's new slogan: "We girls can do anything, right, Barbie?

ahead of ICAO audit By Tarun Shukla | 527 words New Delhi: India's civil aviation regulator has decided to restructure its safety board and hire airline safety professionals ahead of an audit by the UN's aviation watchdog ICAO (International Civil Aviation Organization). The Directorate General of Civil Aviation (DGCA) announced its intent, and advertised the positions on its website. ICAO told the Indian regulator recently that it would come down to India to conduct an audit, its third in just over a decade, Mint reported on 12 February. Previous ICAO audits had highlighted the paucity of safety inspectors in DGCA. After its 2006 and 2012 audits, ICAO had placed the country in its list of 13 worst-performing nations. US regulator Federal Aviation Authority followed ICAO's 2012 audit with its own and downgraded India, effectively barring new flights to the US by Indian airlines. FAA is expected to visit India in the summer to review its downgrade. The result of the ICAO and FAA audits will have a bearing on the ability of existing Indian airlines to operate more flights to the US and some international destinations and on new airlines' ability to start flights to these destinations. The regulator plans to hire three directors of safety on short-term contracts to be part of the accident investigation board, according to the information on DGCA's website. This is first time the DGCA is hiring external staff for this board, which is critical to ascertain the reasoning for any crashes, misses or other safety related events in the country. These officers, the DGCA said on its website, must have at least 12 years of experience in aviation, specifically on the technical aspects, and have a degree in aeronautical engineering. DGCA has been asked by international regulators to hire at least 75 flight inspectors. It has only 51. India's private airlines offer better pay and perks to inspectors compared with DGCA. The aviation ministry told DGCA in January to speed up the recruitment and do whatever was necessary to get more inspectors on board, a government official said, speaking on condition of anonymity. DGCA has also announced it will hire flight operations inspectors as consultants on a short-term basis for a period of one year with a fixed remuneration of `1.25 lakh per month. "There will be a review after six months and subsequent continuation will be decided on the basis of outcome of the review," DGCA said in its advertisement. The remuneration of `1.25 lakh is higher than the salary of many existing DGCA officers. In its 2006 audit, ICAO said it found that "a number of final reports of accident and serious incident investigations carried out by the DGCA were not sent to the (member) states concerned or to ICAO when it was applicable". DGCA had also "not established a voluntary incident reporting system to facilitate the collection of safety information that may not otherwise be captured by the state's mandatory incident reporting system". In response, DGCA "submitted a corrective action plan which was never implemented", said Mohan Ranganthan, an aviation safety analyst and former member of government appointed safety council, said of DGCA. He added that the regulator will be caught out this time. Restructuring DGCA is the key to better air safety, said former director general of civil aviation M.R. Sivaraman. Hotel industry growth is expected to strengthen to 9-11% in 2015-16: Icra By P.R. Sanjai | 304 words Mumbai: Rating agency Icra Ltd on Monday said Indian hotel industry revenue growth is expected to strengthen to 9-11% in 2015-16, driven by a modest increase in occupancy and small increase in rates. "Industry wide revenues are expected to grow by 5-8% in 2014-15. Over the next 12 months, Icra expects RevPAR (revenue per available room) to improve by 7-8% driven by up to 5% pickup in occupancies and 2-3% growth in average room rates (ARR)," Icra said. Further, margins are expected to remain largely flat for 2014-15 while

call Social Security (1-800-772-1213 [TTY 1-800-325-0778]), or visit a local Social Security office, and tell them you want to suspend benefits. The agency is supposed to provide you a notice that says: We have received your request to stop your benefits to earn special credits that will increase the benefits you will receive at age 70. We will reinstate your benefits at age 70, adding the special credits to your benefit amount.

Advertising agencies used to serve as their clients’ eyes and ears in the marketplace. Was there a need for a new product? Was a service now more popular in the suburbs than the cities? Were more men using a household cleanser than women? The ad agency’s research department was usually the first, and often the only, source for such information.

Nehru reiterated this pledge in a telegram to the new Pakistani Prime Minister, Liaquat Ali Khan, and added ‘we have agreed to an impartial international agency like the United Nations supervising any referendum’.

Your copy and images should always represent the positive end results. In this way your prospect is less likely to critically analyze the pros and cons of the actual product, and base their purchase decision on the ultimate benefit it will provide them.

More simply, evidence can be facts, figures, testimonials, endorsements, research, charts, videos—you name it—as long as you, the advertiser, didn’t create it yourself.

Flexible organizational structures, in which teams across functions or disciplines organize around solutions, can facilitate good connections. Media conglomerate Publicis has “holistic communication” teams, which combine people across its ad agencies (Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, and so on) and technology groups to focus on customers and brands. Novartis has organized around diseases, with R&D more closely connected to markets and customers; this has helped the company introduce pathbreaking innovations faster, such as its cancer drug Gleevec. The success of Seagate’s companywide Factory of the Future team at introducing seemingly miraculous process innovations led to widespread use of its core-teams model.

Direct marketing guru Gary Halbert swore by Courier for sales letters.

For easiest online reading, use Arial for 12-point text and larger. Smaller than 12 point? Verdana, but rarely go smaller than 10 point. For a more formal look, use Georgia. For older readers, use 14 point.

It doesn’t matter if you sell to doctors or pizzeria owners; people believe testimonials. They have since the very first one was used in 1926 by Ponds, the cold-cream company.

Fact: By the time you’ve finished reading CA$HVERTISING, you’ll know more about how to create powerfully effective, money-making advertising than 99 percent of your competitors will know in their entire careers—guaranteed.

Express only one thought in a sentence, no more. Use your next sentence to say the next thing.

The features are the attributes. The benefits are what you get from those attributes.

A classic study of 2,500 ads appearing in the Saturday Evening Post was conducted from 1939 to 1940 by researcher Harold J. Rudolph. The results show that the shorter the headline, the greater the readership.

Getting action requires two steps: (1) Make it easy to act, and then (2) ask for action.

Distrust of executive agencies leads to demands for more legal checks on administration, which reduces the quality and effectiveness of government. At the same time, demand for government services induces Congress to impose new ========== America in Decay (Unknown) - Your Highlight at location 159-160 | Added on Wednesday, 14 January 2015 20:39:14 mandates on the executive, which often prove difficult, if not impossible, to fulfill. Both processes lead to a reduction of bureaucratic autonomy, which in turn leads to rigid, rulebound, uncreative, and incoherent government.

A move away from fixed teams toward teams of ad-hoc specialists raises some challenging questions for the future of the web design or marketing agency, which I can see dissolving, giving rise to a stronger freelance community made up of self-organizing networks.

County workers are usually the legal guardians for the children on their caseloads, to an extent. There may also be a CASA (Court Appointed Special Advocate) and/or a Guardian Ad Litem (see glossary for definitions). All have a slightly different role, but the county worker usually tends to have the final say in all major decisions regarding the child, in conjunction, of course, with the judge. County workers are responsible for coordination of services, preparation of case plans, permanency plans, court reports and presentations, and work with the bio-family. They may however delegate some of these responsibilities if there is a private agency involved or if the county contracts with other agencies for provision of ancillary services.

of anti-corruption, the ACRC added national/public universities (10) and new public service-related agencies to the target organizations for the ACE

This year companies around the world will spend an estimated $9.33 billion on online display ads at auction, according to Magna Global, a research and media buying unit of Interpublic Group. While auctions have brought pricing efficiency to the business, computerization is happening so quickly that ad agencies are struggling to keep up, says Matt Seiler, chief executive officer of IPG Mediabrands.

An example is the campaign that Goodby, Berlin & Sil- verstein produced for the Northern California Honda Deal- ers Advertising Association (NCHDAA) in 1989. Rather than conform to the stereotypical dealer group advertising ("one of a kind, never to be repeated deals, this weekend 114 Figure 4.1 UNUM: "Bear and Salmon. Figure 4.2 UNUM: "Father and Child." 115 PEELING THE ONION only, the Honda-thon, fifteen hundred dollars cash back . . ." shouted over cheesy running footage), it was decided that the campaign should reflect the tone of the national cam- paign that it ran alongside. After all, we reasoned, the only people who know that one spot is from the national cam- paign and another from a regional dealer group are industry insiders. In the real world, all people see is the name "Honda" at the end. It's dumb having one of (Los Angeles agency) Rubin Postaer's intelligent, stylish commercials for Honda in one break, and then in the next, 30 seconds of car salesman hell, also apparently from Honda. All the good work done by the first ad would be undone by the second. What if, we asked ourselves, we could in some way regionalize the national message? In other words, take the tone and quality of Rubin Postaer's campaign and make it unique to Northern California? All of the regional dealer groups signed off as the Northern California Chevy/Ford/ Toyota Dealers, yet none of the ads would have seemed out of place in Florida or Wisconsin. In fact, that's probably where they got them from. In our research, we began not by asking people about cars, or car dealers, but about living in Northern California. What's it like? What does it mean? How would you describe it to an alien? (There are times when my British accent comes in very useful.) How does it compare to Southern California? "Oh, North and South are very different," a man in a focus group told me. "How so?" "Well, let me put it this way. There's a great rivalry between the (San Francisco) Giants and the (L.A.) Dodgers," he said. "But the Dodgers' fans don't know about it." Everyone laughed. People in the "Southland" were on a different planet. All they cared about was their suntans and flashy cars. Northern Californians, by comparison, were more modest, discerning, less likely to buy things to "make state- ments," interested in how products performed as opposed to 116 Take the Wider View what they looked like, more environmentally conscious, and concerned with the quality of life. We already knew from American Honda—supplied re- search what Northern Californians thought of Honda's cars. They were perceived as stylish without being ostentatious, reliable, understated, good value for the money . . . the paral- lels were remarkable. The creative brief asked the team to consider placing Honda in the unique context of Northern California, and to imagine that "Hondas are designed with Northern Californi- ans in mind." Dave O'Hare, who always swore that he hated advertising taglines and had no talent for writing them, came back immediately with a line to which he wanted to write a campaign: "Is Honda the Perfect Car for Northern Califor- nia, or What?" The launch commercial took advantage of the rivalry between Northern and Southern California. Set in the state senate chamber in Sacramento, it opens on the Speaker try- ing to hush the house. "Please, please," he admonishes, "the gentleman from Northern California has the floor." "What my Southern Californian colleague proposes is a moral outrage," the senator splutters, waving a sheaf of papers at the other side of the floor. "Widening the Pacific Coast Highway . . . to ten lanes!" A Southern Californian senator with bouffant hair and a pink tie shrugs his shoulders. "It's too windy," he whines (note: windy as in curves, not weather), and his fellow Southern Californians high-five and murmur their assent. The Northern Californians go nuts, and the Speaker strug- gles in vain to call everyone to order. The camera goes out- side as th

circulation management, and expanding the number (20) of government agencies to share the joint use system. In 2013, as the new administration started, the ACRC added the category of “by national project,” and opened the system to all central government agencies to use jointly. In addition, it made active efforts to enhance the analysis capacity of each agency by providing workshops on analysis capacity building, training and consulting for users, targeting the officials in charge of the analysis of each agency

Quoting page 56-57: Most important for the content of immigration reform, the driving force at the core of this movement, reaching back to the 1920s, were Jewish organizations long active in opposing racial and ethnic quotas. These included the American Jewish Congress, the American Jewish Committee, the Anti-Defamation League of B’nai B’rith, and the American Federation of Jews from Eastern Europe. Jewish members of Congress, particularly representatives from New York and Chicago, had maintained steady but largely ineffective pressure against the national origins quotas since the 1920s. But the war against Hitler and the postwar movement against colonialism sharply changed the ideological and moral environment, putting defenders of racial, caste, and ethnic hierarchies on the defensive. Jewish political leaders in New York, most prominently Governor Herbert Lehman, had pioneered in the 1940s in passing state antidiscrimination legislation. Importantly, these statutes and executive orders added “national origin” to race, color, and religion as impermissible grounds for discrimination. Following the shock of the Holocaust, Jewish leaders had been especially active in Washington in furthering immigration reform. To the public, the most visible evidence of the immigration reform drive was played by Jewish legislative leaders, such as Representative Celler and Senator Jacob Javits of New York. Less visible, but equally important, were the efforts of key advisers on presidential and agency staffs. These included senior policy advisers such as Julius Edelson and Harry Rosenfield in the Truman administration, Maxwell Rabb in the Eisenhower White House, and presidential aide Myer Feldman, assistant secretary of state Abba Schwartz, and deputy attorney general Norbert Schlei in the Kennedy-Johnson administration.

Ogilvy on Advertising by David Ogilvy I have learned more about creativity, and working in a creative field, from this one book than from any other job, course, or person with the exception of my ridiculously smart and talented, but not quite as tall, older brother, William. The book is ostensibly about how to get a job in advertising, how to run an advertising agency, and how to create successful and powerful advertising. But along the way, this brilliant British émigré to the United States (he came fifty-one years before me, in 1938), tells the entire history of advertising, predicts its future, and comes as close to explaining how ideas can be communicated using words and pictures, about the power of persuasion, than anyone who has ever written on the dark art. The book includes the story of how he created the Rolls-Royce print ad which I still think about every time I see a Roller or think about how to sell a high-end TV project.

OW: I’ve worked with advertising agencies all my life. In the old days in radio, you worked for them, because they were the boss, not the network. And I have never seen more seedier, about-to-be-fired sad sacks than were responsible for those Paul Masson ads. The agency hated me because I kept trying to improve the copy. HJ: Whoever heard of Paul Masson before you

If Tivo marks the beginning of the shift from the Brand Age to the Product Age, the summer of 2020 saw the Brand Age’s end. The killing of George Floyd and subsequent protests briefly displaced the pandemic in the front and center of our national consciousness, making obvious the passing of the Brand Age into history. Seemingly every brand company did what they always do when America’s sins are pulled out from the back of the closet where we try to keep them hidden: they called up their agencies and posted inspiring words, arresting images, and black rectangles. Message: We care. Only this time, it didn’t resonate. Their brand magic fizzled. First on social media, then tumbling from there onto newspapers and evening news, activists and customers started using the tools of the new age to compare these companies’ carefully crafted brand messages with the reality of their operations. “This you?” became the Twitter meme that exposed the brand wizards. Companies who posted about their “support” for black empowerment were called out when their own websites revealed the music did not match the words. The NFL claimed it celebrates protest, and the internet tweeted back, “This you?” under a picture of Colin Kaepernick kneeling. L’Oréal posted that “speaking out is worth it” and got clapped back with stories about dropping a model just three years earlier for speaking out against racism. The performative wokeness across brands felt forced and hollow. Systemic racism is a serious issue, and a 30-second spot during The Masked Singer doesn’t prove you are serious about systemic racism. That’s always been true, about ads on any issue, but social media and the ease of access to data on the internet has made it much harder for companies to pretend.

In the 2013 report, the IPCC concluded, 'Warming of the climate system is unequivocal (italics added) and since the 1950s, many of the observed changes are unprecedented over decades to millennia ... It is extremely likely that human influence has been the dominant cause.' In 2015, the IPCC concluded that they are 'now 95 percent certain that humans are the main cause of current global warming' (IPCC 2015: v; italics added). The IPCC also suggested, on the basis of the existing evidence, a rise in global temperature will have 'severe and widespread impacts on ... substantial species extinctions, large risks to global and regional food security ... growing food or working outdoors,' as well as producing more extreme fluctuations in weather, including droughts, flooding, and storms. The conclusions of the IPCC have been endorsed and supported by over 200 scientific agencies around the globe, including the principle scientific organisations in each of the G8 countries such as the National Academy of Science in the United States and the Royal Society in the United Kingdom.

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The most insidious of the destructive forces behind Africatown’s demise involves the paper mills, which were at the heart of a billion-dollar lawsuit filed by residents. After seventy years as the main employers of Africatown’s residents, both mills shut down in 2000. Suddenly, nearly two thousand jobs disappeared, along with the perpetual and noxious stench associated with paper making. But the job losses were just a scratch on the surface compared to the real, almost invisible damage the mills had inflicted. To fully understand the story, we must step back in time to the 1980s, to a time when environmental laws in Alabama were essentially meaningless. Today, Alabama ranks last in the nation for what it spends to protect the environment, and is widely regarded by industry trade groups as the most permissive state in the country when it comes to setting or enforcing pollution limits. Back in the eighties and nineties, things were much worse. James Warr, who was the head of the Alabama Department of Environmental Management from its inception in the 1980s until the early 2000s, was opposed to vigorous application of environmental regulations for businesses. He was an odd fit for the head of an environmental agency tasked with regulating polluters, but I believe that is precisely why he was chosen—to ensure that the Clean Air Act and Clean Water Act didn’t slow industrial production in Alabama. I was an environment reporter for the Mobile newspaper for eighteen years, beginning in 2000, and had numerous interactions with Warr and his agency. During an interview in 2003, Warr told me that the federal Superfund law was illegal and he had no intention of enforcing it or adding new sites in Alabama to the list.

But others who have chosen to pool their sovereignty in ways and to extents which make you feel uncomfortable with the whole direction of the project, have done so because they believe pooling enhances their sovereignty – in the sense of adding to their “power of agency” in a world order in which modestly sized nation states have relatively little say – rather than diminishing it.

RESISTANCE AND SELF-MEDICATION Do you regularly ingest any substance, controlled or otherwise, whose aim is the alleviation of depression, anxiety, etc.? I offer the following experience: I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance. When we drug ourselves to blot out our soul's call, we are being good Americans and exemplary consumers. We're doing exactly what TV commercials and pop materialist culture have been brainwashing us to do from birth. Instead of applying self-knowledge, self-discipline, delayed gratification and hard work, we simply consume a product. Many pedestrians have been maimed or killed at the intersection of Resistance and Commerce.

The hot tub girl was the one before the one with the legs, and after the one with the boobs," Dan snorted, weaving slightly on his feet. "And I think he had a couple of models in between from the modeling agency start-up that he was considering adding to his portfolio." "I told you we should have invested in that one," Marco said, making no effort to keep his voice down. "He was swimming in tits and ass." He looked over at Daisy. "Pardon my French." Daisy gave him a cold smile. "Quel salaud!" Liam didn't speak French, but from the look on Daisy's face he suspected what she'd said wasn't polite. "So who is she really?" Dan gave him a nudge, keeping his voice low. "I mean, come on, man. You and her?" "I'm his parole officer." Daisy grabbed Liam's arm and tugged him in the opposite direction. "He's on an escorted day pass. Move aside because I have to have him back in his cell by eleven P.M." Dan's eyes widened. "No shit? What did he do?" "He swam in the wrong hot tub." Daisy fixed Dan with a glare. "Next time, check their ID.

To understand why people buy, we...should know people and have a keen sense of human nature. We should know how people think...how people live, and be acquainted with the standards and customs affecting their everyday lives.... We should fully know their needs and their wants and be able to distinguish between the two. An understanding of why people buy is gained by a willingness to acquire proved and tested principles of commercial psychology to selling.

SOBEVIRAL helps entrepreneurs & online marketers launch & scale profitable digital marketing agencies. Paid Ads, Business Coaching, Mentorship, Digital Marketing.

A good ad agency should know to never, ever mess with puppies. Yet somehow, Godaddy.com made the unspeakable blunder of creating a commercial where the puppy is not just unloved but also somewhat mistreated. The ad starts by pulling at the heartstrings, showing the puppy getting thrown from the back of a pick-up truck. The puppy then braves distance, weather, and terrain to get back to his owner, who is excited to see “Buddy” - but only because she had already sold him online with the help of a Godaddy website. The ad closes with this hag of a woman sending Buddy away and shouting, “Ship him out!” While our feelings for our fellow human beings can sometimes be mixed, our adoration for puppies is universal. If there’s one rule in marketing, it is this - thou shalt not mess with the puppies! Godaddy.com received a gargantuan amount of backlash and millions of inquiries regarding the well-being of Buddy the puppy. Can you believe this ad was supposed to run in the Superbowl?

Remember to be sincere—after all, there might really be an emergency. But more often than not, he’ll mutter a little excuse, tuck his phone back into his pocket, and start enjoying the night again. Victory is yours! You’ve succeeded in tactfully spreading the social antibody against “phubbing,” a word coined by the ad agency McCann for the Macquarie Dictionary. Phubbing, a portmanteau of phone and snubbing, means “to ignore (a person or one’s surroundings) when in a social situation by busying oneself with a phone or other mobile device.” The dictionary assembled experts to create the word in order to give people a way to call out the problem. Now it’s up to us to start using the term so that it may become another positive social antibody in our arsenal against distractions in social settings.

Copper sulfate. Algae often invade swimming pools, turning the water greenish and cloudy. By adding a very small amount of copper sulfate to pool water, we can clarify it and make the pool more inviting. There is another benefit: by using copper sulfate, we reduce the amount of chlorine or bromine needed to disinfect the pool. Copper sulfate at such dilutions is an extremely safe substance, and the Pest Management Regulatory Agency of Health Canada has given it a clean bill of health.

In massive contrast to the negative and pejorative—at best ambivalent—notions that the word “American” conjures up in Europe, “European” invariably invokes positive tropes among Americans (elites and mass alike), such as “quality,” “class,” “taste,” and “elegance,” be it in food, comfort, tradition, romance, or eroticism (as in European massage, European decor, European looks . . . and the list can go on and on). Every Madison Avenue ad agency knows full well that the best way to sell quality and rare curiosities to American elites is to conjure up European associations.

By now, though, it had been a steep learning curve, he was fairly well versed on the basics of how clearing worked: When a customer bought shares in a stock on Robinhood — say, GameStop — at a specific price, the order was first sent to Robinhood's in-house clearing brokerage, who in turn bundled the trade to a market maker for execution. The trade was then brought to a clearinghouse, who oversaw the trade all the way to the settlement. During this time period, the trade itself needed to be 'insured' against anything that might go wrong, such as some sort of systemic collapse or a default by either party — although in reality, in regulated markets, this seemed extremely unlikely. While the customer's money was temporarily put aside, essentially in an untouchable safe, for the two days it took for the clearing agency to verify that both parties were able to provide what they had agreed upon — the brokerage house, Robinhood — had to insure the deal with a deposit; money of its own, separate from the money that the customer had provided, that could be used to guarantee the value of the trade. In financial parlance, this 'collateral' was known as VAR — or value at risk. For a single trade of a simple asset, it would have been relatively easy to know how much the brokerage would need to deposit to insure the situation; the risk of something going wrong would be small, and the total value would be simple to calculate. If GME was trading at $400 a share and a customer wanted ten shares, there was $4000 at risk, plus or minus some nominal amount due to minute vagaries in market fluctuations during the two-day period before settlement. In such a simple situation, Robinhood might be asked to put up $4000 and change — in addition to the $4000 of the customer's buy order, which remained locked in the safe. The deposit requirement calculation grew more complicated as layers were added onto the trading situation. A single trade had low inherent risk; multiplied to millions of trades, the risk profile began to change. The more volatile the stock — in price and/or volume — the riskier a buy or sell became. Of course, the NSCC did not make these calculations by hand; they used sophisticated algorithms to digest the numerous inputs coming in from the trade — type of equity, volume, current volatility, where it fit into a brokerage's portfolio as a whole — and spit out a 'recommendation' of what sort of deposit would protect the trade. And this process was entirely automated; the brokerage house would continually run its trading activity through the federal clearing system and would receive its updated deposit requirements as often as every fifteen minutes while the market was open. Premarket during a trading week, that number would come in at 5:11 a.m. East Coast time, usually right as Jim, in Orlando, was finishing his morning coffee. Robinhood would then have until 10:00 a.m. to satisfy the deposit requirement for the upcoming day of trading — or risk being in default, which could lead to an immediate shutdown of all operations. Usually, the deposit requirement was tied closely to the actual dollars being 'spent' on the trades; a near equal number of buys and sells in a brokerage house's trading profile lowered its overall risk, and though volatility was common, especially in the past half-decade, even a two-day settlement period came with an acceptable level of confidence that nobody would fail to deliver on their trades.

The question goes like this: “I see you’re on your phone. Is everything OK?” Remember to be sincere—after all, there might really be an emergency. But more often than not, he’ll mutter a little excuse, tuck his phone back into his pocket, and start enjoying the night again. Victory is yours! You’ve succeeded in tactfully spreading the social antibody against “phubbing,” a word coined by the ad agency McCann for the Macquarie Dictionary. Phubbing, a portmanteau of phone and snubbing, means “to ignore (a person or one’s surroundings) when in a social situation by busying oneself with a phone or other mobile device.” The dictionary assembled experts to create the word in order to give people a way to call out the problem. Now it’s up to us to start using the term so that it may become another positive social antibody in our arsenal against distractions in social settings.

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