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Aflac, the company that brought us the duck. In the year 2000, the company had a name recognition of 12 percent. Today it’s 94 percent. And sales have gone up just as dramatically. Aflac sales in the American market went up 29 percent the first year after the duck arrived. And 28 percent the second year. And 18 percent the third year.
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Al Ries (Visual Hammer: Nail your brand into the mind with the emotional power of a visual)