Affiliate Marketing Success Quotes

Beyond the pitch, the must successful Public Relations agencies are BOSS because they know the power of strategic execution and can be trusted to get the job done. They have broad affiliations and talented staff who know their industry, and are willing to try new ways to reach a wider audience.

Given these dynamics, high switching costs can spur a race in which first-time customers are the prize. First-time customers are new to a product category and they don’t yet have an affiliation with any provider. Consequently, compared to stealing a rival’s customers, first-time buyers will be much cheaper to acquire. They won’t incur any switching costs upon purchasing, so they don’t require a subsidy. Lower CAC means that first-time customers are more profitable to serve, and they also broaden the startup’s total addressable market. Specifically, with lower CAC, the startup can afford to acquire first-time buyers who have lower LTV, while still keeping their LTV/CAC ratio within an acceptable range.