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We reward companies that run antiracist marketing campaigns without recognizing how these campaigns can distract from those companies’ abysmal labor practices, as if shortchanging workers isn’t often itself a kind of racism. (The economists Valerie Wilson and William Darity, Jr., have shown that the Black-white pay gap has increased since 2000, and today, the average Black worker makes roughly 74 cents for every dollar the average white worker does.) We recognize the kind of coffee we should drink or the kind of shoes we should wear to signal our political affiliations, but we are often unaware of what difference that makes for the workers themselves, if it makes a difference at all. My family stopped shopping at Home Depot after learning about the company’s hefty donations to Republican lawmakers who refused to certify the results of the 2020 presidential election. We have yet to inquire about the pay and benefits offered at Ace Hardware.
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